--- title: Optimizely Web Experimentation Reviews meta_title: 'Optimizely Web Experimentation Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 411 reviews by the users' company size, role or industry to find out how Optimizely Web Experimentation works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 411 scale: '5' date_modified: '2026-07-17' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Optimizely Web Experimentation Reviews **Vendor:** Optimizely **Category:** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) **Average Rating:** 4.2/5.0 **Total Reviews:** 411 ## About Optimizely Web Experimentation Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. AI-powered agents to help you along the way as well. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences. ## Optimizely Web Experimentation Pros & Cons **What users like:** - Users value the **ease of use** of Optimizely, enabling straightforward implementation and management of experiments. (31 reviews) - Users value the **ease of implementation** and powerful capabilities of Optimizely for web experimentation. (29 reviews) - Users find the **easy setup** of Optimizely Web Experimentation facilitates quick implementation and management of experiments. (24 reviews) - Users appreciate the **user-friendly interface** of Optimizely Web Experimentation, making live experiments manageable for everyone. (24 reviews) - Users appreciate the **ease of implementation** and powerful code editing capabilities of Optimizely Web Experimentation. (23 reviews) - Automation (17 reviews) - Time-saving (17 reviews) - User-Friendly (15 reviews) - Users praise the **responsive customer support** from Optimizely, noting its effectiveness in resolving issues promptly. (14 reviews) - Users value the **intuitive interface** of Optimizely, making experimentation easy to learn and efficient for testing. (12 reviews) **What users dislike:** - Users find a **steep learning curve** with Optimizely Web Experimentation, making implementation and understanding metrics challenging. (16 reviews) - Users encounter a **difficult learning curve** with Optimizely, making navigation and task completion challenging for newcomers. (13 reviews) - Users find the **difficulty of use** with Optimizely Web Experimentation challenging, especially for non-technical team members. (13 reviews) - Users face **testing difficulties** with Optimizely due to technical dependencies and a steep learning curve for interpretation. (10 reviews) - Users experience **coding difficulties** with Optimizely, often needing developer support for setup and advanced features. (8 reviews) - Learning Difficulty (8 reviews) - UX Improvement (8 reviews) - Navigation Difficulty (7 reviews) - Complexity (6 reviews) - Users note the **high cost** of Optimizely Web Experimentation, which makes it hard to justify compared to competitors. (6 reviews) ## Optimizely Web Experimentation Reviews ### 1. Love this tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Optimizely Web Experimentation?** Simple interface to use for building and reporting **What do you dislike about Optimizely Web Experimentation?** Some of the tracking requirements can be complicated and frustrating for the dev team **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Better conversions through the funnel , with quick simple tests **Official Response from Emma Davis:** > Hi There, Thanks for taking the time to leave us a review! Our goal is to continuously improve user experience for our customers. We'd appreciate it if you could share any insights or inquiries with your Customer Success Manager or message us at reviews@optimizely.com. ### 2. Good tech but limited results **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** The Optimizely engine was easy to navigate and the UI was very clear and concise. Exploring data was a breeze and integrated directly into our game. **What do you dislike about Optimizely Web Experimentation?** All the things we tested were minor UI changes related to messaging. The shallowness of the ability for us to influence the game was not effective. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Understanding the effect of UI on engagement and revenue. We saw some benefits but not that much., **Official Response from Emma Davis:** > Hi There, Thanks for your feedback. It would be great if you could reach out to your Customer Success Manager or message us at reviews@optimizely.com with any insights so we can work together to find solutions that work for you. ### 3. edit **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2021 **What do you like best about Optimizely Web Experimentation?** Provide actionable insights from the results that give our department more success. **What do you dislike about Optimizely Web Experimentation?** It's not easy to do cool complex experiments - need to be a developer. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** User preferences **Official Response from Emma Davis:** > Hi, Thanks so much for taking the time to leave us a review! We really appreciate it. If you ever need support or would like to share your insights surrounding your user experience, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com. ### 4. Great for experimentation and insights **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** Ability to test, iterate, and learn quickly **What do you dislike about Optimizely Web Experimentation?** A bit difficult to get the hang of and requires significant traffic which can be hard when starting out **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Learning on conversion and optimization **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review, we appreciate your feedback. We're sorry to hear about you experience with Intelligence Cloud. It would be great if you could reach out to your customer success manager or message us at reviews@optimizely.com so we can help remedy the situation. ### 5. A great tool for onboarding new features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Optimizely Web Experimentation?** I can easily turn on and off features (and also allow a certain percentage of traffic) without going through the whole release process. **What do you dislike about Optimizely Web Experimentation?** Nothing at the moment. So far everything I have used has been really helpful. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We are constantly adding new features and have to rollback if there are problems. With Optimizely we can do a dark release and slowly trickle in traffic. **Official Response from Emma Davis:** > Hey! It's great to hear that you're finding great success with our platform. If there is any way that we can ever help you out, please feel welcome to reach out to your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people. Thank you. ### 6. Great for rolling out features in production **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** The optimizely client is very streamlined and works well across different languages. This is very important in our java and js stack as we can roll out features in both places if needed. **What do you dislike about Optimizely Web Experimentation?** I'd say the groups for rollout could be better - what I mean by this is that connecting to a google account and using the cookie would be more streamlined **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Rollout of new features **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review! We are happy to hear that Optimizely is providing you with effective business solutions. Our team is always here to support you, so please feel free to reach out with any insights or inquiries. You can contact your Customer Success Manager or message us at reviews@optimizely.com. ### 7. The UI could be updated to make the user experience more friendly. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Optimizely Web Experimentation?** Experiments are generally simple to setup. **What do you dislike about Optimizely Web Experimentation?** More help with using the REST API. Easier access to Custom Attribute reporting. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** To increase the number of users opening a live account. **Official Response from Emma Davis:** > Hi, We appreciate your review! If you're ever in need of any support or having any feedback on how we can improve user experience, please reach out to your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people. ### 8. Great product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Optimizely Web Experimentation?** It allows our team to better understand our website and leverage it to its fullest potential as an acquisition channel. **What do you dislike about Optimizely Web Experimentation?** Nothing really. It allows us to do all of the things that we need to. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We're iterating on our website content to improve conversion from a copy, imagery, design, and UX perspective. It's an ongoing CRO challenge and having this tool is key to success. **Official Response from Emma Davis:** > Hi, We're glad to hear that you're highly satisfied with our platform! If any issues or insights on how we could improve user experience ever arise, please share them with your Customer Success Manager or message us at reviews@optimizely. ### 9. Great experimentation tool with a wide breadth of capabilities **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Optimizely Web Experimentation?** Optimizely has a decent amount of integrations that we have been able to leverage, but in addition they have a wide offering of features and targeting options. **What do you dislike about Optimizely Web Experimentation?** Account service has been lacking ever since the acquisition by Episerver. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** There areas of our site that are REACT code which is not super compatible with Optimizely, so we've had to come up with some workarounds. **Official Response from Emma Davis:** > Hi There, Thanks so much for leaving us a review! We would really appreciate it if you can share your concerns with your Customer Success Manager or reach out to us at reviews@optimizely.com. Our goal is to help you get the most of the products and we want you to know that we're here for you at every step of your journey. ### 10. Robust Web Personalization Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2021 **What do you like best about Optimizely Web Experimentation?** Simple platform, easy to monitor test results. **What do you dislike about Optimizely Web Experimentation?** Requires heavy coding for personalized experiences. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Goal is to improve website CRO with personalized experiences for visitors. **Official Response from Emma Davis:** > Hi, Thanks for leaving us a review. We're always here to answer any questions or to heed your insights. You can contact your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people. ### 11. Web Experimentation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** It provides a smooth solution for A/B testing and have used it and found to be easy to use **What do you dislike about Optimizely Web Experimentation?** Everything is good and maybe some automation around test results **Recommendations to others considering Optimizely Web Experimentation:** Good for digital Community and web developers and marketers to experiment and enhance the experience **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We are trying to identify the best keywords and hands-on labs to show to personalized users **Official Response from Emma Davis:** > Hi There, Thanks so much for leaving us a review! We highly value your feedback. We're always here to help you get the most out of our platform, so please never hesitate to reach out to your Customer Success Manager with any insights or inquiries or message us at reviews@optimizely.com. ### 12. Excellent Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** It is a really easy tool to use and configure **What do you dislike about Optimizely Web Experimentation?** One of the biggest challenges we have with Optimizely is the size of the script. It can compromise the page load speed due to its size. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We were looking for a tool to help grow and accelerate our experimentation program. It's enabled this through multiple parts of our org. **Official Response from Emma Davis:** > Hi There, Thanks for taking the time to leave us a review! We're happy to hear that you're finding success with a product. We'd like to remind you that your customer success manager is always available for support or to listen to any insights you may have on your experience. Or, you can shoot us a message at reviews@optimizely.com and we'll connect you with the right people. ### 13. Optimizely is a powerful tool for A/B testing. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** Easy to use Product Managers can easily take ownership of experiments **What do you dislike about Optimizely Web Experimentation?** {"translation":"The intricate process of executing a technical project as described by the developers."} **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Conduct an A/B test for new features. **Official Response from Emma Davis:** > Hi There, We appreciate your feedback and are always open to hearing more of your user insights or for for providing you with support. The best point of contact would be your Customer Success Manager or you can message us at reviews@optimizely.com and we'll connect you with the right people! Thank you. ### 14. Quick questions answered fast **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Optimizely Web Experimentation?** Experience optimization technologies, including AI-powered personalization and experimentation. Feature A/B testing with players at the center, which answers faster and more accurately **What do you dislike about Optimizely Web Experimentation?** It is a very technical product designed for advanced and sophisticated marketing team. Would love to see more helpers **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Experimentation and AB testing mainly to decide which way the product shall go **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review! If you're ever in need of additional support, we're always here to help. You can speak to your Customer Success Manager or message us at reviews@optimizely.com so we can work together to find the solutions that are right for you. ### 15. Easy to use, gives power to the person running the experiment **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** I like how it is easy to customize the page to fit my needs **What do you dislike about Optimizely Web Experimentation?** Sometimes it requires more HTML knowledge than I have. **Recommendations to others considering Optimizely Web Experimentation:** Do not be afraid to ask for help **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We run tests/experiments that we do not have the resources to build in-house or validate an idea before spending the resources to build the function out. **Official Response from Emma Davis:** > Hi, It's great to hear your feedback and we're happy that you're enjoying Intelligence Cloud. It seems like you already communicate regularly with our team, but always feel free to reach out to your customer success manager or message us at reviews@optimizely.com with any questions or insight. We'd be happy to hear from you. Thanks! ### 16. Optimizely helps my nonprofit maximize online fundraising **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Optimizely Web Experimentation?** It allows us to seamlessly split traffic in our web tests and provides more thorough and reliable metrics than tools like Google Optimize. **What do you dislike about Optimizely Web Experimentation?** There are no downsides that I can think of. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We are determining which techniques work best on our donation forms. We have realized millions of dollars in additional funds from winning tests. **Official Response from Emma Davis:** > Hey! We appreciate your review and are happy to hear that you're finding success with Optimizely. If any issues or inquiries arise in the future, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com Thank you! ### 17. Great tool for AB tests. Look no further **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** AB testing, creating multiple variants and the ease of editing inline html/css and swapping images and many more things that you can do very easily. **What do you dislike about Optimizely Web Experimentation?** I wish there would be an ability to AB test multiple views of single page applications **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Less dev involvement and the ability to handoff more things to non tech teams **Official Response from Emma Davis:** > Hi! Thanks so much for leaving us a review. We highly value your feedback. Your Customer Success Manager would love to hear insights like these and is also always available for support. You can also reach out to us at reviews@optimizely.com. ### 18. Great tool for A / B Testing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Optimizely Web Experimentation?** The visual editor makes it simple for Marketing to use the tool with ease **What do you dislike about Optimizely Web Experimentation?** The setting up of metrics we want to measure against is very difficult to use and not easily reusable from one campaign to the next. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We are looking at optimizing our journey, ensuring we give clients the best user experience. **Official Response from Emma Davis:** > Hi There, It's great to hear that your finding success with our platform. Always feel free to share you're insights or inquiries with us, either through you Customer Success Manager or you can message us at reviews@optimizely.com. Thank you. ### 19. Powerful tool but needs to be used strategically **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** Ease of use for a marketing team with some development resources **What do you dislike about Optimizely Web Experimentation?** Occasionally the platform has been buggy. We also found it difficult to reach statistical significance on many of our experiments. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Conversion / retention optimization. The benefit is that we can use a more data-driven approach to decision-making around making changes to our platform(s) **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review, we really appreciate it. Please feel free to reach out to your Customer Success Manager or message us at reviews@optimizely.com with any insights or inquiries so we can help improve your user experience! ### 20. Optimize Web Experimentation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Optimizely Web Experimentation?** Interface is neat and clean, User management **What do you dislike about Optimizely Web Experimentation?** Some of the experiment configuration is confusing. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** A/B Testing **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review! If any insights or inquiries ever come up feel free to reach out to your Customer Success Manager or message us at reviews@optimizely.com. ### 21. Optimizely provides a decent experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Optimizely Web Experimentation?** That I can see all of our experiments in one place **What do you dislike about Optimizely Web Experimentation?** I'd like to see a folder structure within the front end so I can group experiments **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We use optimizely to centralize our web experiments. This has helped us communicate the benefits of A/B testing to the business at large. **Official Response from Emma Davis:** > Thanks for leaving us a review! We would appreciate if you share any insights on how we could improve your user experience with your Customer Success Manager or message us at reviews@optimizely.com. You can also always reach out to us for support and we'll get back to you as soon as possible. ### 22. It's easy to use and the results are more than what the team expected **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2021 **What do you like best about Optimizely Web Experimentation?** We no longer need to keep the session for the ab testing ourselves on devices or the browser **What do you dislike about Optimizely Web Experimentation?** I do not really know how the groups are created so sometimes it hard to tell or use that flag **Recommendations to others considering Optimizely Web Experimentation:** Stop fighting the ab testing session handling **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** AB testing mostly **Official Response from Emma Davis:** > Hi There, We're so happy that our Content Cloud is providing you with effective business solutions. If you ever have any questions or feedback, please don't hesitate to reach out to your customer success manager or message us at reviews@optimizely.com and we will connect you with the right people. Thanks! ### 23. SaaS management optimization **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** Easy of use and short time to value. No need to search too much **What do you dislike about Optimizely Web Experimentation?** Nothing special to dislike but I would appreciate additional features that I'm currently getting from other products such as user behavior analysis based on mouse movements **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Get better UX to my customers when they visit our saas management console. **Official Response from Emma Davis:** > Hi There, Thanks so much for taking the time to leave us a review. It's great to get some insight into the experience of our customers. If you ever have questions or feedback surrounding our products in the future, please reach out to your customer success manager or message us at reviews@optimizely.com. We want to ensure that you're getting the most out of Optimizely! ### 24. Useful & straight to the point **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Optimizely Web Experimentation?** Overall really good. The docs are easy to follow & clear when it comes to implementation details. **What do you dislike about Optimizely Web Experimentation?** There's a few times where the docs are confusing & pricing is a little more expensive than some alternatives I've found, but worth it. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Primarily used Optimizely Web Experimentation for A/B testing & feature grants **Official Response from Emma Davis:** > Hi There, We appreciate your review and it's great to hear that you're enjoying our platform! If you ever face any issues in the future or would like to share your insights on how we could improve user experience, please reach out to your Customer Success Manager or message us at reviews@optimizely.com. Thanks! ### 25. Optimizely often works perfectly for experimentation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Optimizely Web Experimentation?** The nice and simple interface that makes the tool very easy to use **What do you dislike about Optimizely Web Experimentation?** It happens that an experiment that we shut down wasn't properly stopped and Optimizely team lasted for some weeks before solving the problem **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** A/B testing, it's easier to realize how the user reacts to different design or product proposed **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review! We're sorry to hear about your troubles with our platform. Please make sure to share this experience with your Customer Success Manager or leave us a message at reviews@optimizely.com and we'll connect you with the right people. ### 26. Many options but expensive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2021 **What do you like best about Optimizely Web Experimentation?** It can do anything. The stats engine is the best and there is no need to run additional analysis **What do you dislike about Optimizely Web Experimentation?** It's expensive and mostly for enterprise business. When compared to other tools doesn't offer enough for the money. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We were using it to run A/B tests and personalization for our clients. **Official Response from Emma Davis:** > Hi There, Thanks so much for sharing your feedback. If there's any way you feel that we can help you get more out of our platform please make sure to reach out to us! Your Customer Success Manager is always available to provide you with support or to listen to your insights. Or, message us at reviews@optimizely.com. ### 27. Robust but not user friendly Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** The results have more accurate statistical significance than Google's tool **What do you dislike about Optimizely Web Experimentation?** The interface for creating the experiments and the usability of the flow is not as good as Google's **Recommendations to others considering Optimizely Web Experimentation:** Expect a robust platform to operate experimentations **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** A/B test. We increased traffic to our conversion pages, which increased our conversion **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review, it's great to hear that you're successfully experimenting with Optimizely. If you have any specific insights into how you think we could improve user experience, please make sure to share them with your Customer Success Manager or message us at reviews@optimizely.com. Our goal is to heighten the utility of our tool for you! ### 28. Very advanced program, to scale your testing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** The technology and stats engine is very advanced **What do you dislike about Optimizely Web Experimentation?** Sometimes we have issues with a lag in updates for the results or the site may be down, happened a couple of times **Recommendations to others considering Optimizely Web Experimentation:** highly recommend, good support team and great stats engine **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** CRO, we are able to optimize and run tests very frequently **Official Response from Emma Davis:** > Hey! Thanks so much for leaving us a review, we're happy to hear about your satisfaction with our platform. It sounds like you've had positive interactions with our team in the past and we'd just like to remind you that we're always here to help you get the most out of our products. Feel free to reach out to your Customer Success Manager with any insights or inquiries or message us at reviews@optimizely.com. ### 29. User friendly and great results **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** The analytics available are easy to use and quick to implement **What do you dislike about Optimizely Web Experimentation?** Running tests somewhat slows down the site **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Trying to achieve higher CTR and conversion. Many A/B/C tests have been made possible by Optimizely, and the winner is often not the one we would have guessed or expected it to be. **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review! If you ever have any questions or insights please contact your customer success manager or message us at reviews@optimizely.com. Our goal is to provide you with the best possible user experience. ### 30. Solid Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2021 **What do you like best about Optimizely Web Experimentation?** The UX/UI within the admin portal is the best we've seen amongst all other platforms, making it the easiest to use. **What do you dislike about Optimizely Web Experimentation?** The professional services team that helps you onboard could use some polishing. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Funnel testing and A/B Test for landing pages, and determining clear revenue winners. **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review! It's great to hear that you're loving our product and we'd appreciate it if you could share your feedback with you Customer Success Manager so that we can continue to refine user experience. You can also message any inquiries or insights to reviews@optimizely.com. ### 31. Great tool for those who can afford it **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** Flexible targeting, many out of the box integrations (like Google Analytics), easy implementation, solid documentation & existing customer support **What do you dislike about Optimizely Web Experimentation?** Support can be a little slow, slower page load times, flicker on some experiments, price **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Optimizing top-of-the-funnel CRO, some in-platform experimentation, some personalization campaigns. Benefits: quick implementation, ROI **Official Response from Emma Davis:** > Hey There, Thanks so much for your feedback, it means a lot to us! Your customer success manager is always available to support you in getting the most out of our products. You can also always reach out to us with any questions or concerns at reviews@optimizely.com. ### 32. Easy testing options without requiring engineering resources **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** The editor lets you make changes to copy, colors, CTAs, etc. on the fly without eng support **What do you dislike about Optimizely Web Experimentation?** It's a little hard at first to learn markup and use their editor **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We've mostly been using this to test landing page performance, specifically targeting updated headlines and value propositions. **Official Response from Emma Davis:** > Hey! Thanks for taking the time to leave us a review, we appreciate your feedback. If you ever need any support or would like to share your insights with us, your customer success manager would be happy to hear from you, or you can reach out to us at reviews@optimizely.com and we'll connect you with the right people. ### 33. Excellent experimentation and testing framework **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** I like how easy it is to create different audiences for features **What do you dislike about Optimizely Web Experimentation?** The UI makes it hard to find existing features **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We are ensuring that we have simple rollback plans for features in case something goes wrong. Also A/B testing various features to collect customer insights **Official Response from Emma Davis:** > Hi There, We're happy to hear that you're satisfied with Optimizely Web Experimentation! If you're ever in need of support or would like to share your feedback about our products, please reach out to your customer success manager or message us at reviews@optimizely.com and we'll connect you with the right people. ### 34. Robust Testing Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Optimizely Web Experimentation?** I found the live testing (preview) feature the most helpful to see the test in action before running it. **What do you dislike about Optimizely Web Experimentation?** I found it difficult to aggregate all the test results quickly and efficiently. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We are optimizing layouts via targeted and personalized audiences. **Official Response from Emma Davis:** > Hello, Thanks for leaving us a review, we appreciate it! If you ever have any questions or concerns surrounding your user experience, please feel welcome to share them with your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people. ### 35. Easy to setup **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2021 **What do you like best about Optimizely Web Experimentation?** It is really easy to set up the experiments. The API gives additional flexibility to integrate it with our systems. **What do you dislike about Optimizely Web Experimentation?** The API does not give informative error messages to figure out when something goes wrong. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Quick setup of experiments. **Official Response from Emma Davis:** > Hi, Thanks for leaving us a review! Your insights mean a lot to us, and it would be great if you could share them with your Customer Success Manager or reach out to us at reviews@optimizely.com. We're also always available for any support you may need. ### 36. Good for overall A/B tests **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2021 **What do you like best about Optimizely Web Experimentation?** Easy to read results, great UI and functions well in terms of duplicating experiments. **What do you dislike about Optimizely Web Experimentation?** Size of the tag is pretty clunky meaning page performance might not be as ideal as it could be. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Able to glean insights quickly from CRO experiments **Official Response from Emma Davis:** > Hello, Thanks for taking the time to leave us a review, we appreciate it! Your Customer Success Manager would love to hear more insights from you on how we could improve your user experience. They are also always available for support or you can contact us at reviews@optimizely.com with any needs you may have. ### 37. Awasome A/B testing tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Optimizely Web Experimentation?** - Targeting & Personalization - Advanced experiment types **What do you dislike about Optimizely Web Experimentation?** There is harly anly thing to dislike aboutOptimizely Web Experimentation. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Increase conversions thorugh via A/B or multi-variant testing on any channel or device. Understanding how end-users respond to different messages. **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review. It's great to hear that you're enjoying our platform. Please feel free to reach out to your Customer Success Manager is you ever need any support or if you'd like to share your insights surrounding your user experience. You can also leave us a message at reviews@optimizely.com and we'll get back to you as soon as possible. ### 38. Easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** The documentation was clear and the UI was easy to toggle the experiments **What do you dislike about Optimizely Web Experimentation?** Would like some of the UI to be more focused on the feature flag perspective **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We are running experiments. Helps test things before making them GA **Official Response from Emma Davis:** > Hey! Thanks for leaving us a review, we love to hear from customers. If you ever have any more feedback or questions surrounding your user experience, please don't hesitate to reach out to your customer success manager or shoot us a message at reviews@optimizely.com. ### 39. Great easy tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2021 **What do you like best about Optimizely Web Experimentation?** The UI and ease of use. Also great to have everything centralized. **What do you dislike about Optimizely Web Experimentation?** You can only test on the page level and segment traffic at that point. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** It has saved us so much time and headache. **Official Response from Emma Davis:** > Hi, Thanks for leaving us a review, we highly value your feedback. If you ever have any insights on how we could improve your user experience or inquiries, please discuss them with your Customer Success Manager or message us at reviews@optimizely.com. We're here to help! ### 40. Okay **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Optimizely Web Experimentation?** Powerful tool with many funtionalities and Services. **What do you dislike about Optimizely Web Experimentation?** Bad UX. Menu structure doesn't make sense. Clicking on Experiments doesn't show results. Not responsive.. many many UX issues **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Testing new features and measuring impact **Official Response from Emma Davis:** > Hey There, Thanks for taking the time to leave us a review. We're sorry to hear about your experience. Our team strives to continuously evolve our platform for the best user experience. It would be great if you could share your detailed insights with your Customer Success Manager or message us at reviews@optimizely.com. We're also always available for any support you may need. ### 41. good for quick tests **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** being able to do quick visual tests like changing a title **What do you dislike about Optimizely Web Experimentation?** not being able to integrate tightly into the business **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** being able to do quick visual tests like changing a title without much eng work **Official Response from Emma Davis:** > Hi There, We are sorry to hear about your experience with Web Experimentation. It would be great if you could reach out to your customer success manager or message us at reviews@optimizely.com so we can help you get the most out of our products. Thank you! ### 42. Organized and easy to read UI for experiment results **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** Interface is easy to navigate for new users **What do you dislike about Optimizely Web Experimentation?** The texts may be too packed together, a bit hard to read **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Solving problems related to customer conversion; optimizely is great at tracking and analyzing mass data **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review! We appreciate your feedback. If you ever have any questions or insights, your customer success manager would love to hear from you, or you can message us at reviews@optimizely.com and we'll connect you with the right people. ### 43. Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** Knowledge Base, e-learning Academy and Developer Docs **What do you dislike about Optimizely Web Experimentation?** Can't think of anything as we've been them forever. **Recommendations to others considering Optimizely Web Experimentation:** n/a **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** A/B test is crucial to our strategy to increase onsite conversion rate to drive leads for sales. **Official Response from Emma Davis:** > Hi! Thanks so much for leaving us a review. We really appreciate your customer loyalty! Never hesitate to reach out to your Customer Success Manager with any inquiries or insights on how we can make your user experience better. You can also reach us at reviews@optimizely.com and we'll connect you with the right people. ### 44. Zein review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** I like UI layout, color scheme and the friendliness for finding things quickly. **What do you dislike about Optimizely Web Experimentation?** When viewing on mobile web browser the experience can be abit improved **Recommendations to others considering Optimizely Web Experimentation:** None **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Getting A/B testing and inapproute testing setup quickly **Official Response from Emma Davis:** > Hi There, We're happy to hear that you're enjoying Web Experimentation. If you ever have any feedback or questions, it would be great if you could reach out to your customer success manager or message us at reviews@optimizely.com. Thanks! ### 45. Functional, Useful but a Little Temperamental **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Optimizely Web Experimentation?** Ability to manipulate web pages with limited coding experience needed. **What do you dislike about Optimizely Web Experimentation?** Seems to be very temperamental and buggy on occasions **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** User research and user needs. Makes experiments easier and less time consuming for developers. **Official Response from Emma Davis:** > Hi, Thanks for leaving us a review, we really appreciate it! If you ever have any insights or inquiries, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right folks. ### 46. Optimisely review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Optimizely Web Experimentation?** Optimisely has good UX to visualise the performance of A/B tests **What do you dislike about Optimizely Web Experimentation?** Because it is client side, a flicker effect can occur in some situations **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We have boosted our online conversion rates **Official Response from Emma Davis:** > Hi There, It's great to hear about your satisfaction with our platform! Always feel welcome to reach out to your Customer Success Manager with any insights on how we can help improve your user experience or for support. You can also message us at reviews@optimizely.com. Thanks! ### 47. User friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Optimizely Web Experimentation?** It is easy to use and most of the options are self explanatory **What do you dislike about Optimizely Web Experimentation?** Business analytics is not that great and can be improved. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** releasing features to small set of user base **Official Response from Emma Davis:** > Hi There, Thanks so much for leaving us a review! We appreciate your feedback. If you find yourself with any questions on how to best work with Web Experimentation or any suggestions on how we can improve user experience, please make sure to let your Customer Success Manager know. They're here to help you get the most out of our products! You can also message us at reviews@optimizely.com at anytime and we'll connect you with the right people. ### 48. Referencing optimizely material for experiment design was extremely helpful **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** Education and background material on experiment design **What do you dislike about Optimizely Web Experimentation?** I don't think there was enough info on A/B/n testing **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Smooth experiment design and tools to help run power analysis and proportion tests **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review, it's much appreciated! It's great to hear that Web Experimentation has been such a helpful tool for you. If you ever need any support or would like to share more of your insights, your Customer Success Manager is always available or you can message us at reviews@optimizely.com. ### 49. pretty likely **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Optimizely Web Experimentation?** ease of use of the UI, not cluttered with numbers **What do you dislike about Optimizely Web Experimentation?** lack of guidance, need more descriptions and formulas **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** experimenting with different versions of a web page **Official Response from Emma Davis:** > Hi, Thanks for leaving us a review! Always feel free to reach out to your Customer Success Manager or message us at reviews@optimizely.com with any needs you may have. ### 50. Web Experimentation Has Helped With Basic Dynamic Content **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** Works with Google Analytics, has a nice interface **What do you dislike about Optimizely Web Experimentation?** The reporting is rather lackluster, could improve **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Static content across the site wasn't allowing us to guide customers to correct place **Official Response from Emma Davis:** > Hi, Thanks so much for leaving us a review! Feedback from our customers is key in improving user experience. We would greatly appreciate it if you could reach out to your Customer Success Manager or reviews@optimizely.com with any insights or inquiries. ## Optimizely Web Experimentation Discussions - [What are some ways that I can use A/B testing?](https://www.g2.com/discussions/a-b-testing-ideas) - 1 comment, 2 upvotes - [How does A/B Testing work?](https://www.g2.com/discussions/how-a-b-testing-works) - 1 comment, 1 upvote - [View Optimizely Web Experimentation pricing details and edition comparison](https://www.g2.com/products/optimizely-web-experimentation/reviews?page=6§ion=pricing&secure%5Bexpires_at%5D=2026-07-17+01%3A07%3A16+-0500&secure%5Bsession_id%5D=9e123f5b-6783-4365-bff6-9fa157513e9e&secure%5Btoken%5D=50a907130cd6193d63e21be5c406b0bf2590dde6216200ff911ac4dbf95ee6f3&format=llm_user) ## Optimizely Web Experimentation Integrations - [Infor M3](https://www.g2.com/products/infor-m3/reviews) - [Inriver](https://www.g2.com/products/inriver/reviews) ## Optimizely Web Experimentation Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Management** - Flag Management - Rollout & Rollback Control - Monitoring **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Functionality** - Multi-Environment Control - Feature Testing - Low-Code Interface **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Personalization** - Recommendation - Content - Cart Abandonment - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Messages **Analytics** - Reporting and Analytics - Heatmaps **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top Optimizely Web Experimentation Alternatives - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - 4.4/5.0 (915 reviews) - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - 4.4/5.0 (405 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,392 reviews)