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Optimizely Web Experimentation Reviews & Product Details

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

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Optimizely

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Optimizely Web Experimentation Community

Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

Overview by

Emma Davis

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

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Optimizely Web Experimentation Integrations

(11)

Integration information sourced from real user reviews.

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting

- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.

Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal

- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...

Optimizely Web Experimentation Demo - Web Experimentation Visual Editor

- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.

Optimizely Web Experimentation Demo - AI Content Suggestions

- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.

Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor

- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.

Optimizely Web Experimentation Demo - Web Experimentation Results Page

- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.

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Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

4/10/2025

"Web Experimentation"

4/5

What do you like best about Optimizely Web Experimentation?

Onboarding consultant made standing up the product easy. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Challenging to get a backlog pipeline for tests to implement quickly. Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

2/27/2025

"Optimizely Web is Great: It's very powerful and easy to use"

5/5

What do you like best about Optimizely Web Experimentation?

Optimizely Web is very powerful, is easy to use has a great UX Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Working with Single Page Apps in Optimizely Web can be tricky and requires technical knowledge / dev involvement in certain cases Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

3/25/2025

"Optimizely Review"

3/5

What do you like best about Optimizely Web Experimentation?

The ability to build A/B tests across agnostic platforms. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Difficult support to get in the platform Review collected by and hosted on G2.com.

Verified User in Primary/Secondary Education

Mid-Market (51-1000 emp.)

7/30/2024

"One of the most holistic experimentation platforms available"

5/5

What do you like best about Optimizely Web Experimentation?

With Optimizely Web Experimentation anything is on the table to test. The platform is the most powerful testing and test analysis platform I have worked with in my career. Features like Project JavaScript have allowed for full customization of my experiments and have allowed me to filter out users who shouldn't see our tests. The Optimizely solutions team has been great at creating custom solutions when I have been limited. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The metrics, while powerful in what they can report, can be hard to read and understand sometimes. Some tests reach significance way faster than expected while some never do, even though third party significance calculators say otherwise. Review collected by and hosted on G2.com.

Verified User in Higher Education

Mid-Market (51-1000 emp.)

10/24/2024

"Easy A/B Testing"

4.5/5

What do you like best about Optimizely Web Experimentation?

Optimizely We Edxperiment is very easy to implement quick A/B tests and preview the experiment for Q/A and approval process. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Down side is quirkiness of connecting and intergrating systems. Review collected by and hosted on G2.com.

Vinayak S.

Programmer

Small-Business (50 or fewer emp.)

8/26/2024

"It was really unique and easy to use"

5/5

What do you like best about Optimizely Web Experimentation?

It was user friendly and real-time results were there Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Nothing as such just UX can be improved just abit Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Data-Driven Decision Making

Problem: Many businesses rely on intuition or outdated data to make changes to their websites, leading to decisions that may not improve user experience or conversion rates.

Solution: Optimizely provides a structured way to test hypotheses through A/B testing, multivariate testing, and personalization. It enables you to make decisions based on real user data rather than guesswork. Review collected by and hosted on G2.com.

Justin C.

Senior Engineering Manager

Enterprise (> 1000 emp.)

8/20/2024

"Optimizely enables teams to easily run A/B experiments"

4/5

What do you like best about Optimizely Web Experimentation?

The ease-of-use and the UI is fantastic. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Client-side A/B testing is still a performance nightmare, no matter how many optimizations Optimizely makes. Review collected by and hosted on G2.com.

Chniber B.

Experimentation manager

Mid-Market (51-1000 emp.)

10/30/2024

"Good tool to manage our experimenta"

4/5

What do you like best about Optimizely Web Experimentation?

Handy tool and clear features to be used easily when managing the experiments Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Bit long period of time to load the dashboards Review collected by and hosted on G2.com.

Alan P.

Enterprise (> 1000 emp.)

4/26/2024

"Friendly application, easy to use and self intuitive interface"

4/5

What do you like best about Optimizely Web Experimentation?

The 'Extension' feature, where you can build a feature once and re-use across multiple experiences Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

That we have two environments per domain and we still need to rebuild a test from scratch when we move from 'staging' project to 'production' environment. Review collected by and hosted on G2.com.

Iurie N.

Software Engineer

Enterprise (> 1000 emp.)

8/13/2024

"I use them in the Dazn Player app"

3.5/5

What do you like best about Optimizely Web Experimentation?

What I like best about Optimizely Web Experimentation is its intuitive interface and powerful A/B testing capabilities that make it easy to optimize web experiences without needing deep technical expertise. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I dislike the steep learning curve for more advanced features and the relatively high cost, which might be a barrier for smaller businesses. Review collected by and hosted on G2.com.