--- title: Lofty Reviews meta_title: 'Lofty Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 402 reviews by the users' company size, role or industry to find out how Lofty works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 402 scale: '5' date_modified: '2026-07-13' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Lofty Reviews **Vendor:** Lofty **Category:** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) **Average Rating:** 4.3/5.0 **Total Reviews:** 402 ## About Lofty Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. ## Lofty Pros & Cons **What users like:** - Users praise Lofty's **ease of use** , highlighting its seamless integration and comprehensive tools for managing client relationships. (19 reviews) - Users value Lofty's **ease of use and extensive built-in features** , enhancing seamless integration and customization options. (16 reviews) - Users love the **seamless integrations** of Lofty, enabling them to manage everything efficiently on one platform. (10 reviews) - Users love the **customization options** in Lofty, allowing seamless integration and management of multiple tools on one platform. (9 reviews) - Users admire Lofty's **lead generation capabilities** , streamlining client management and enhancing productivity for realtors. (9 reviews) - Users value the **automation features** of Lofty, citing time savings and streamlined follow-up processes for leads. (7 reviews) - Customer Support (7 reviews) - Easy Setup (7 reviews) - Efficiency (7 reviews) - Setup Ease (7 reviews) **What users dislike:** - Users criticize Lofty's **poor customer support** , highlighting unresponsiveness and incompetence when assistance is needed the most. (11 reviews) - Users find the **missing features** of Lofty, including critical plugins and poor support, significantly hinder their experience. (9 reviews) - Users often find the **steep learning curve** of Lofty challenging due to its extensive functionality and complexity. (8 reviews) - Users report **AI inefficiency** in Lofty, citing slow performance and robotic features that hinder their experience. (6 reviews) - Users find Lofty to be **not user-friendly** , citing technical issues and a steep learning curve as major obstacles. (6 reviews) - Expensive (5 reviews) - Limited Features (5 reviews) - Slow Speed (4 reviews) - Billing Issues (3 reviews) - Learning Difficulty (3 reviews) ## Lofty Reviews ### 1. Lofty has a lot of great features, but have experienced some problems. **Rating:** 3.5/5.0 stars **Reviewed by:** Jeff L. | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Lofty?** Lofty has great features, really like Lofty's website capabilities. **What do you dislike about Lofty?** Have experienced some significant problems, which seemingly could've been avoided. **What problems is Lofty solving and how is that benefiting you?** Lofty is helping to solve my online presence, lead capture, getting information out to clients and prospects. **Official Response from Ana Mastrogiuseppe:** > Hi Jeff! Thank you for your feedback! We're happy to hear that Lofty is helping you solve your online presence. Apologies that you've experienced some problems, but I can assure you we are always actively working to make improvements to the platform. If you ever have suggestions or need assistance, feel free to reach out. Thank you for choosing Lofty! ### 2. Lofty has it all **Rating:** 5.0/5.0 stars **Reviewed by:** Walter C. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** It has all the functions and features. We need to run a big real estate team. Love that the CMA software is built-in and love that we can connect multiple IDX feeds. The AI assistant has been a game changer. **What do you dislike about Lofty?** I wish there was the ability to round Robin calls that come into our main office number. **What problems is Lofty solving and how is that benefiting you?** Lofty gives us a consolidated platform to do all of our customer relationship management, prospecting, and past client management. **Official Response from Ana Mastrogiuseppe:** > Hi Walter! We're delighted to hear that Lofty's comprehensive features, including built-in CMA software, multiple IDX feed connections, and AI assistant, are helping streamline your real estate team's operations. Your feedback on call routing is noted, and we're continuously working to enhance our capabilities. Thank you for choosing Lofty for your customer relationship management needs! ### 3. Lofty keeps me organized **Rating:** 5.0/5.0 stars **Reviewed by:** John H. | Area Leader | Los Angeles, Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** I like the simplicity of Lofty and the ability to generate automatic market or home reports each month to every lead within my database. **What do you dislike about Lofty?** Well, the downside is technology is not my specialty! However, the daily live webinars are very helpful in bringing me up to speed on everything Lofty offers. **What problems is Lofty solving and how is that benefiting you?** Lofty makes it easy for me to stay in touch with my database in setting tasks and reminders whom to call and when. **Official Response from Ana Mastrogiuseppe:** > Hi John. Thank you for your feedback! We're thrilled to hear that Lofty helps you stay organized! We understand that technology can be daunting, but we're glad our daily webinars are proving helpful in familiarizing you with our platform. It's great to know that Lofty simplifies your database management, keeping you connected with your leads and ensuring you never miss important tasks or reminders. ### 4. I have used 10 different CRMs, different industries, fit all my need perfectly, well adapted to RE **Rating:** 5.0/5.0 stars **Reviewed by:** Kent B. | Founder/Real Estate Consultant/REALTOR , Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Lofty?** I use Lofty daily, it has a flexible pipeline, I can use my own developed pipeline stages, Smart Plans are great, AI-Assitant works OK, Integration with lead sources with automatic import as well as integration with my doamin works great. It was easy to implement, and support is very responsive **What do you dislike about Lofty?** Nothing at this time, I have so far when using Lofty not found anything that i dislike. **What problems is Lofty solving and how is that benefiting you?** Follows my main business process well ### 5. It’s been a good crm for the most part. **Rating:** 2.5/5.0 stars **Reviewed by:** Cindy C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Lofty?** The smart plans are very helpful in following up with prospects and clients. **What do you dislike about Lofty?** I don't like the sort feature too much and feel it is clunky. **What problems is Lofty solving and how is that benefiting you?** It's helping me stay in touch with clients **Official Response from Ana Mastrogiuseppe:** > Hi Cindy! Appreciate your feedback! Glad to hear Lofty's smart plans are beneficial. We'll look into improving the sort feature. It's fantastic that Lofty helps you maintain client connections. Thanks for sharing! ### 6. Ultimate CRM Platform for Real Estate **Rating:** 5.0/5.0 stars **Reviewed by:** Damarys C. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Lofty?** I love everything about CHIME! It is a user friendly, robust, innovative, and effective tool to build and maintain your business. The support team is super responsive! **What do you dislike about Lofty?** The website editor could be a little more user friendly and have more editing capabilities. **What problems is Lofty solving and how is that benefiting you?** It solves having to use multiple tools to do the things that one CRM platform can do. It makes me more productive and efficient. I have noticed my performance increase. **Official Response from Ana Mastrogiuseppe:** > Hi Damarys! We're thrilled to hear you love everything about Lofty! While we appreciate your feedback about the website editor, we're glad Lofty helps streamline your processes and enhances your productivity. Thanks again for choosing Lofty! ### 7. Great experience **Rating:** 4.5/5.0 stars **Reviewed by:** Steve M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Lofty?** I like that it is far less limited in function that some of the other products taht corporate locks down **What do you dislike about Lofty?** I wish I could create actual drip campaigns **What problems is Lofty solving and how is that benefiting you?** Easy to maintain contacts list and communucation **Official Response from Ana Mastrogiuseppe:** > Hi Steve, thank you for your feedback. We're glad you find Lofty less limited in functionality compared to other products. We've noted your wish for creating actual drip campaigns and will consider it for future enhancements. It's great to hear that Lofty is helping you maintain your contacts list and communication. Thanks again for choosing Lofty! ### 8. A lot of Potential Functionality but Poor Execution **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Lofty?** It's a one-stop shop that offers everything, which is very convenient. The websites and agent subdomains, though not as easy to edit/personalize as I would like, look very sharp and were easy enough to set up. We love all the tools we can use to market our listings and match leads to different listings. The AI tool is helpful, though we wish it were not limited to a certain number of uses each week. **What do you dislike about Lofty?** Lofty can do a ton of things but it doesn't do a ton of things extremely well. The design center in particular is a big selling point, but it is not user friendly. It's easier to use Canva rather than the Lofty Design Center. Also, there are bugs nearly every other week that limits functionality as well. We've had issues at least once a month with something not working like it should. **What problems is Lofty solving and how is that benefiting you?** Lofty is a recruiting tool for us as agents can get a multitude of benefits from it without having to log into other systems. ### 9. Great CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Diane M. | Associate Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Lofty?** The system is intuitive, didn't take long to learn, but most important, it can track a client through initial upload into system so years beyond closing. I can also monitor my team's performance. **What do you dislike about Lofty?** Takes a while to get suggestions on system enhancements implemented. **What problems is Lofty solving and how is that benefiting you?** transaction management has been a breeze with the work flows we've been able to set up. Also keeping track of clients and when we need to followup. **Official Response from Ana Mastrogiuseppe:** > Hi Diane! We're thrilled to hear you find Lofty to be a great CRM, especially for its intuitive system and comprehensive client tracking capabilities! We appreciate your feedback about suggestions for system enhancements and are continuously working to improve. Thanks again for choosing Lofty! ### 10. The AI intergration works wonders! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Lofty?** I like that AI integration is almost like a personal virtual asistant that can help with qualifying the internet leads that are coming into the CRM. The flow and organization of the whole system is so easy and quick to learn. **What do you dislike about Lofty?** Mapping the MLS data points to the search criteria on the website is lacking. For example if I want to search waterfront property on the website it shows 0 propeties when the MLS system has 10. Customer support helps to fix thos disconnects but I wish the attention to detail was better in that regard. **What problems is Lofty solving and how is that benefiting you?** They help to qualify internet leads quickly and efficiently. **Official Response from Ana Mastrogiuseppe:** > Hi! We're thrilled you find Lofty's AI integration beneficial for qualifying internet leads! While we appreciate your feedback about mapping MLS data points to search criteria, we're glad our customer support helps address these issues. It's great to hear that Lofty enables you to qualify leads quickly and efficiently. Thanks again for choosing Lofty! ### 11. Comprehensive suite of tools for managing customer relationships effectively **Rating:** 3.5/5.0 stars **Reviewed by:** Catherine H. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Lofty?** The platform provides provides insights into customer behavior and has analytics capabilities. Easy for tracking conversion rates, analyzing customer demographics, and measuring campaign performance. **What do you dislike about Lofty?** I've occasionally encountered adjustments to property alert fields, necessitating support intervention. Lofty's ticket resolution process is onlyresponsive, typically resolving issues within a two-week timeframe. **What problems is Lofty solving and how is that benefiting you?** With Lofty I can handle large volumes of data while providing intuitive tools for organization, analysis, and engagement. **Official Response from Ana Mastrogiuseppe:** > Hi Catherine. We're thrilled to hear you find Lofty's suite of tools effective for managing customer relationships! We'll work on improving our responsiveness in resolving property alert field adjustments. It's great to know that Lofty helps you handle large volumes of data and provides intuitive tools for organization, analysis, and engagement. Thanks again for choosing Lofty! ### 12. Easy to use CRM and great plans for follow ups **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Lofty?** I love that they have integrated AI and it can help curate a message to potential new clients. Also the preset templates and follow up timelines are get for helping to keep us on track with follow up with clients. **What do you dislike about Lofty?** My AI is not smart enough to really read into what each client:potential client is asking so I do not use the auto AI feature, just use it to help create emails etc. **What problems is Lofty solving and how is that benefiting you?** I haven't began using the marketing features, but plan to with new listings coming up. I love the CRM, templates and follow up task lists and reminders. ### 13. Great services - leading tech **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa Y. | R, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2022 **What do you like best about Lofty?** Ease of use - accessing on my phone on the go is very important. AI is fantastic for writng emails or campaigns, or texting leads. **What do you dislike about Lofty?** Wish there were more specific items I could choose such as 2 car garage, or other very specific items. **Recommendations to others considering Lofty:** Upload all your data base and spend some time setting up in CRM. **What problems is Lofty solving and how is that benefiting you?** Keeping in touch with past and current customers **Official Response from Ana Mastrogiuseppe:** > Hi Melissa! We're glad you appreciate Lofty's ease of use and AI capabilities for staying connected while on the go. Your suggestion to upload your database and spend time setting up in the CRM is valuable advice for maximizing its benefits in keeping in touch with past and current customers. Thanks again for choosing Lofty! ### 14. Good but a little slow **Rating:** 4.0/5.0 stars **Reviewed by:** Marilyn T. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Lofty?** It keeps my leads organized in a way that I can touch them easily. I can look at the whole list and scroll down and see indicators for what I need to do at the time. **What do you dislike about Lofty?** The location and search location features don't work well but I'm learning a few work- arounds. **What problems is Lofty solving and how is that benefiting you?** Keeping track of leads that I need to follow up with **Official Response from Ana Mastrogiuseppe:** > Hi Marilyn! We're pleased to hear Lofty keeps your leads organized for easy access! Apologies for any issues with the location and search features, but we're glad you're finding workarounds. It's great that Lofty helps you stay on top of follow-ups with your leads. Thanks again for choosing Lofty! ### 15. A CRM that does it all! **Rating:** 5.0/5.0 stars **Reviewed by:** Jese G. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** I like that everything is inside of one system. **What do you dislike about Lofty?** Would like if the smart plans had specific dates in which emails, texts, etc could be send out. Would like for the workflows to be a bit more customizable. **What problems is Lofty solving and how is that benefiting you?** I like that I can do all of my marketing inside of Lofty. All areas of my business are covered within this system. **Official Response from Ana Mastrogiuseppe:** > Hi Jese! We're pleased to hear that you appreciate having all your business activities consolidated within Lofty. Your feedback on smart plans and workflows is valuable, and we're continuously working to enhance our features for greater customization. Thank you for choosing Lofty for your marketing needs! ### 16. Amazing CRM for real estate agents **Rating:** 5.0/5.0 stars **Reviewed by:** Lyndsey J. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** I love the IDX integration and the ease of setup with pipelines, email smart plans/drip campaigns, and transaction tracking. **What do you dislike about Lofty?** The support is hit or miss. Generally, the support tries to be accommodating but sometimes they need time to investigate an issue (no problem) but then it could be weeks or months before a resolution. **What problems is Lofty solving and how is that benefiting you?** Saving time with transaction tracking **Official Response from Ana Mastrogiuseppe:** > Hi Lyndsey! We're thrilled you find Lofty amazing for real estate agents, especially with features like IDX integration and easy setup for pipelines and email campaigns. We'll work on improving our support response times to ensure a smoother experience for you. It's fantastic to hear that Lofty is saving you time with transaction tracking, enhancing your productivity in real estate operations. Thanks again for choosing Lofty! ### 17. Principal Broker **Rating:** 5.0/5.0 stars **Reviewed by:** Scott Q. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** Robust all-in-one platform, that is easy to use and does a good job converting leads into clients. **What do you dislike about Lofty?** The marketing campaign tools are a bit immature. **What problems is Lofty solving and how is that benefiting you?** Lofty provides a good web presence that helps us attract, convert and extend client relationships. It has matured into a cost effective all-in-one CRM platform that we rely on for our small brokerage. **Official Response from Ana Mastrogiuseppe:** > Hi Scott! We're glad you find Lofty's all-in-one platform effective for lead conversion! We'll work on enhancing our marketing campaign tools. It's great to know that Lofty's web presence helps your brokerage attract and maintain client relationships efficiently. Thanks again for choosing Lofty! ### 18. Great tool, but lots of additional charges for features. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Lofty?** I like the pipeline management and the IDX website. **What do you dislike about Lofty?** I overall love Lofty, but I do get tired of being asked for more money any time I want to try a feature that I thought would be included in the monthly fee I already pay. **What problems is Lofty solving and how is that benefiting you?** It helps me keep my contacts moving through the buying process. **Official Response from Ana Mastrogiuseppe:** > Hi! Thanks for your feedback. We're glad you like Lofty's pipeline management and IDX website. We'll consider your feedback on pricing transparency. It's great to hear Lofty is helping you with contact management. Thank you for choosing Lofty! ### 19. Great CRM system! **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea M. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** We use Lofty for our real estate business and it has been great to track our leads. We have a team of 11 agents and it's nice to finally have a system that we all use together. **What do you dislike about Lofty?** The admin side of Lofty is a little challenging to use. **What problems is Lofty solving and how is that benefiting you?** Keeping our team database in one place. **Official Response from Ana Mastrogiuseppe:** > Hi Andrea! We're thrilled to hear that Lofty has been instrumental in tracking leads for your real estate business and facilitating collaboration among your team of 11 agents. We appreciate your feedback on the admin side and are committed to improving usability. Thank you for choosing Lofty to streamline your team database management! ### 20. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Luis A. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Lofty?** This is the best CRM that I have ever had, super easy to use and support is amazing. **What do you dislike about Lofty?** So far its all good, support helps everytime. **What problems is Lofty solving and how is that benefiting you?** Getting in touch more constantly with active users, so when I notice the activity of my clients, I can say hello and see if they need any help. **Official Response from Ana Mastrogiuseppe:** > Hi Luis! We're thrilled to hear that you find Lofty to be the best CRM you've ever had and that our support team has been helpful. Our goal is to make client communication seamless, and we're glad to hear that you're benefiting from staying in touch with your active users effectively. Thanks again for choosing Lofty! ### 21. BETTER THAN KVCORE!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Jenny H. | Real Estate Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Lofty?** Everything. Their entire system works great. **What do you dislike about Lofty?** I feel bad for USA users that now they have to subscribe to a paid service to text leads but Canadians dont so it didnt apply to myself. **What problems is Lofty solving and how is that benefiting you?** 90%+ Open rate! Incredible. It was over all fantastic. Never encountered any issues. **Official Response from Ana Mastrogiuseppe:** > Hi Jenny ! Thank you for your positive feedback! We're thrilled to hear that you find Lofty better than other platforms and that it has been working seamlessly for you. We're continuously improving our services to ensure all users have a great experience. If you have any further feedback or questions, don't hesitate to reach out! ### 22. Lofty is great, really happy with it so far! **Rating:** 5.0/5.0 stars **Reviewed by:** Max S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** its super easy to use, interface is great. **What do you dislike about Lofty?** the live chat cuts off sometimes and you have to start the process over again with someone new, and would be great if Lofty added legal / non legal basement suites to the searches **What problems is Lofty solving and how is that benefiting you?** make sit easy to stay in touch with clients and dates etc **Official Response from Ana Mastrogiuseppe:** > Hi Max! We're thrilled you're happy with Lofty's ease of use! We appreciate your feedback about the live chat and adding legal/non-legal basement suites to searches. It's great to hear Lofty is keeping you connected with clients and organized with important dates. Thanks again for choosing Lofty! ### 23. I would give a 10 if SEO was better **Rating:** 4.5/5.0 stars **Reviewed by:** Hannah C. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Lofty?** Very User friendly. Interface is easier to use than any CMS we have previously used. A lot of forward thinking features such as AI blog writer and other tools that were quickly added and adapted based on market trends. **What do you dislike about Lofty?** There's essentially zero SEO. As the Director of Marketing for our team, this a must for me. I've had to find creative ways to boost out SEO ranking outside of Lofty. **What problems is Lofty solving and how is that benefiting you?** It's an amazing CRM. The interface is very user friendly and makes onboarding much easier since agents are taking less time to get a good grasp on our team's CRM. ### 24. Lofty is all inclusive and powerful **Rating:** 5.0/5.0 stars **Reviewed by:** Tim S. | Real Estate Broker Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** It's a CRM that we use well and is super powerful if you choose to use it to the fullest **What do you dislike about Lofty?** The self service aspect of the postcard farming is hard to figure out but my geo farm rep has been able to help me through this **What problems is Lofty solving and how is that benefiting you?** staying in touch with clients **Official Response from Ana Mastrogiuseppe:** > Hi Tim! Thanks for sharing! It's great to hear that you find Lofty powerful for your CRM needs. We're working to improve the usability of the postcard farming feature. We're glad Lofty helps you stay connected with your clients. ### 25. Rough start smooth finish **Rating:** 5.0/5.0 stars **Reviewed by:** Cindy B. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Lofty?** Lots of things to love about Chime. The website SEO optimization, the AI assistant, and the creative studio are all great features. I love that Chime matches our CRM fields exactly. So CMAs and Market Snapshots are as good if not better than MLS provides. Our account management **What do you dislike about Lofty?** Onboarding was difficult and support is spotty at best. Ultimately we had to change our onboarding specialist. He seemed to lack knowledge and did not build excitement with the agents. We are very happy with our new account manager. In addition, we were told by our sales rep over and over that the website design/implementation was easy. Unfortunately, that was not the case and we had to hire a consultant to fix the site. So there was an extra cost. This may be because of our site requirements but it is something to be aware of as the support for website management is not very good. Support has also been an issue. Several of the reps I have talked to don't seem to have the knowledge to answer the question correctly. I had several instances of wrong answers given. In addition, it takes them forever to respond unless you ask the most basic question. **What problems is Lofty solving and how is that benefiting you?** Our prior CRM was not adopted by our agents. Chime training and rollout got the agents excited about using it. Adoption rates are much higher. ### 26. Lots to learn - not a lot of support **Rating:** 2.5/5.0 stars **Reviewed by:** Michael C. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Lofty?** I was told the product was better than the rest, but I don't feel that way. **What do you dislike about Lofty?** The support is difficult to receive. The application is difficult to impltement. The AI is terrible. **What problems is Lofty solving and how is that benefiting you?** Honestly, I dont see thatis is solving any problems for me. **Official Response from Kyndra Bibler:** > Hi Michael, I'm sorry to hear our support has fallen short. We've made a lot of changes recently to provide our clients with top tier support. I highly suggest joining our daily trainings with our CS team to get the most out of the system and our team. This is a great spot to get your questions answered. ### 27. The best CRM All in one! **Rating:** 3.0/5.0 stars **Reviewed by:** Yanet G. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** I love having everything in one place and being able to count on one person for all my business needs **What do you dislike about Lofty?** Sometimes there are glitches in the mobile app that won't update as quick as the desktop app **What problems is Lofty solving and how is that benefiting you?** It's solving having a business store front **Official Response from Ana Mastrogiuseppe:** > Hi Yanet! We're glad you find Lofty convenient for consolidating your business needs. We're working to improve the mobile app's performance. Thank you for choosing us as your storefront solution. ### 28. User friendly with lots of different features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Lofty?** Lofty is very easy to learn and use. It helps me keep track of all my clients, build my website, and respond to leads. **What do you dislike about Lofty?** I'm not sure how to use the AI feature yet. **What problems is Lofty solving and how is that benefiting you?** Keeping track of my clients **Official Response from Ana Mastrogiuseppe:** > Hi! Thank you for your feedback! We're glad you find Lofty user-friendly and helpful for client management. We're here to assist with any questions you have about the AI feature. Our goal is to simplify your workflow and save you time. Thanks for choosing Lofty! ### 29. Lofty Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Ingrid L. | REALTOR®, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Lofty?** Lofty allows me to get alerts when my client reviews a property. It also allows me to set alerts were I can approve the home before they view it on my clients who have very specific request **What do you dislike about Lofty?** I don't like how sometimes I click on the property from the app and it takes me to that client instead of what they looked at. **What problems is Lofty solving and how is that benefiting you?** It allows me to get a daily update and work throught each client in my system **Official Response from Ana Mastrogiuseppe:** > Hi Ingrid! We're thrilled to hear that Lofty's alert features are helping you stay on top of your client's property preferences! We apologize for any inconvenience with the app occasionally redirecting to the client instead of the property. It's great that Lofty's daily updates help you efficiently manage each client in your system. Thanks again for choosing Lofty! ### 30. Using Lofty **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Lofty?** Helps to keep my client database organized and streamlines my contacts with those clients. **What do you dislike about Lofty?** None, I'm happy with Lofty. It does what I need it to do. **What problems is Lofty solving and how is that benefiting you?** Keeps my clients organized. Drip campaigns help me to stay in touch. **Official Response from Ana Mastrogiuseppe:** > Hi! Thanks for sharing your experience! It's great to hear that Lofty keeps your client database organized and facilitates streamlined contact with them. We're thrilled to know that you're happy with Lofty and that it effectively meets your needs, helping you stay organized and maintain regular communication through drip campaigns. Thanks again for choosing Lofty! ### 31. Well balanced solution for website and a CRM in one purposed-built platform for real estate. **Rating:** 4.5/5.0 stars **Reviewed by:** Wes C. | Business Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Lofty?** iIntegration of website, search tools, and CRM all in a single purpose-built platform dedicated to real estate professionals. Easy to create follow-up tasks for yourself or team members. Email and texting templates are super useful. **What do you dislike about Lofty?** Limitations on Lead relationships - we integrate with mailchimp for our audiences and there is no access to family members' emails through this connection so we are required to input another lead for family members. However, there is no connection between leads (no way to say "this lead is a family member of this other lead". You basically have to enter each individual as a lead if you want to be able to export multiple email addresses and then you are kindof doubling up your leads. Website design limitations - as with any website builder, the templates and pages have limitations and some of the page modules are tricky to get to display like you want. Team functionality - There are some short-comings in the way the teams function. Especially with regards to how to display other team members on team sites. Basically just another short-coming in the website builder department. unable to use MY phone number for texts. Maybe this is universally a problem with software, but this would be a huge add. Very nice to have a record of text conversations in the CRM but difficult to go back and forth from CRM to phone texts. Nice that texts stay in the lead if they are moved to another agent but I have seen that the converstaions only transfer half when switching between an agent. Can see client messages but not those from previously assigned agents, so you only get half the conversation. **What problems is Lofty solving and how is that benefiting you?** It gives us a single platform to manage our leads and website and eliminates connectivity issues between multiple platforms. Basically it simplifies this side of the business. Also, it has strong enough integration with external apps to allow you to export your leads to other platforms easily such as mailchimp - although this area could be improved on. ### 32. Easy to Comprehend for Automated Processes **Rating:** 5.0/5.0 stars **Reviewed by:** Christina L. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2023 **What do you like best about Lofty?** I love how intuitive the features are for real estate agents. I do not have much experience with real estate as it is not my profession, but it is still straightforward to use, and the number of features is impressive. **What do you dislike about Lofty?** One thing is that I wish there were a page to obtain more information about a client on the website. For example, they can fill out the questionnaire before contacting us, but that only is available to answer after registering. I think a user should be able to fill it out later if they access their user profile. That way, if there are any updates or mistakes, they can add them in. So, while the questionnaire may include the more critical questions, they can also visit the complete set as a section in details, like if they have pets. **What problems is Lofty solving and how is that benefiting you?** Chime allows us to organize leads much easier while skipping the time of filtering through unwanted or bad leads that may not lead to any progress. While at the same time allowing us to foster the bad leads into potential clients in the future through smart plans. ### 33. LOFTY is the best! **Rating:** 5.0/5.0 stars **Reviewed by:** Austin H. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** It is easy to use, and is easy to onboard new team members onto the platform, and get them dialing same day **What do you dislike about Lofty?** the mobile app sucks now, was easier to dial before. customer service sucks **What problems is Lofty solving and how is that benefiting you?** All in 1 CRM **Official Response from Ana Mastrogiuseppe:** > Hi Austin! We're pleased to hear that you find Lofty easy to use and efficient for onboarding new team members quickly. We apologize for any inconvenience you've experienced with the mobile app and customer service. Your feedback is invaluable as we work to improve our services and provide a seamless CRM experience. Thanks again for choosing Lofty! ### 34. Very robust system that can handle all the tasks required to be successful **Rating:** 5.0/5.0 stars **Reviewed by:** michael k. | notary signing agent, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** easy to use, and customer support is amazing. **What do you dislike about Lofty?** nothing at the moment, we have had a great experience with lofty **What problems is Lofty solving and how is that benefiting you?** We are able to stay connected to clients and reach new ones in a way we never imagined **Official Response from Ana Mastrogiuseppe:** > Hi Michael! We're thrilled to hear that you find Lofty easy to use and have had a great experience with our customer support. Thank you for your positive feedback, and we're glad to hear that Lofty is helping you stay connected with clients and reach new ones effectively. Thanks again for choosing Lofty! ### 35. An amazing CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Rick C. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Lofty?** Most like the AI ability, the Smart plans, and auto text and emails **What do you dislike about Lofty?** It is a very robust system and takes time to learn, but that is almost good thing also. **What problems is Lofty solving and how is that benefiting you?** Contacting leads in under 2 minutes **Official Response from Ana Mastrogiuseppe:** > Hi Rick! We're glad you're enjoying Lofty's AI, Smart plans, and automation features! While it may take time to learn, it's great to hear that it helps you contact leads promptly. Thanks again for choosing Lofty! ### 36. I found Lofty as the best CRM I ever used. **Rating:** 5.0/5.0 stars **Reviewed by:** Imran C. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Lofty?** One of its standout features is its user-friendliness, making it accessible even for those who aren't tech-savvy. **What do you dislike about Lofty?** I’m not able to add and rename Segments in my own way. **What problems is Lofty solving and how is that benefiting you?** Connecting with my past clients and prospects. ### 37. Best CRM available **Rating:** 5.0/5.0 stars **Reviewed by:** Brian W. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** You definitely get a lot for the money it's a great value and a wonderful toll **What do you dislike about Lofty?** Customer support could be a bit more responsive **What problems is Lofty solving and how is that benefiting you?** The ability to post in multiple places very easily **Official Response from Ana Mastrogiuseppe:** > Hi Brian! We're thrilled to hear you're enjoying the value and functionality of Lofty! We'll work on improving our customer support responsiveness. It's great to know that Lofty's streamlined posting capabilities are benefiting your real estate efforts. Thanks again for choosing Lofty! ### 38. Great CRM **Rating:** 4.5/5.0 stars **Reviewed by:** Dennis C. | Realtor, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Lofty?** The follow up campaigns and the websites **What do you dislike about Lofty?** I don't like that every new feature added to the platform comes with additional fees **What problems is Lofty solving and how is that benefiting you?** It's solving the follow up with dormant contacts **Official Response from Ana Mastrogiuseppe:** > Hi Dennis! We're thrilled you're enjoying Lofty's follow-up campaigns and websites! We understand your concern about additional fees for new features and appreciate your feedback. It's great to hear that Lofty is helping you re-engage with dormant contacts effectively. If you have any further suggestions or need assistance, please let us know! Thanks again for choosing Lofty! ### 39. Great Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Jamie M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Lofty?** I like how organized it is and that I can use transaction management **What do you dislike about Lofty?** I wish that two people could be connected contacts **What problems is Lofty solving and how is that benefiting you?** It is a great CRM ### 40. Real Estate Broker **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Lofty?** follow ups and the quick response from the clients **What do you dislike about Lofty?** all the tasks there seems to be to many. I quess you can make your own **What problems is Lofty solving and how is that benefiting you?** staying in contact with clients **Official Response from Ana Mastrogiuseppe:** > Hi! Thank you for your feedback. We're glad you appreciate Lofty's follow-up features and quick client responses. We understand your concern about task management and assure you that customization options are available. We're here to support you in staying connected with your clients. If you need assistance or have further suggestions, feel free to reach out. Thank you for choosing Lofty! ### 41. Lofty CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Rolanda R. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Lofty?** I love the smart plans an the ablilty to to create my social media. **What do you dislike about Lofty?** There is nothing that i dislike about the **What problems is Lofty solving and how is that benefiting you?** Helping me stay connected with my clients **Official Response from Ana Mastrogiuseppe:** > Hi Rolanda, thank you for your feedback! We're delighted to hear you love Lofty's smart plans and social media creation capabilities. We're glad you haven't encountered any dislikes. It's also great to know that Lofty is helping you stay connected with your clients. If you ever have suggestions or need assistance, feel free to reach out. Thank you for choosing Lofty! ### 42. Great CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Jenna M. | Licensed Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** I love the layout and ease of use. Handles all the tasks I need done. **What do you dislike about Lofty?** Would prefer cleaner email templates that look nicer with images and such. **What problems is Lofty solving and how is that benefiting you?** N/A **Official Response from Ana Mastrogiuseppe:** > Hi Jenna! We're glad to hear that you love the layout and find Lofty easy to use for handling your tasks. Thank you for your feedback on email templates; we're continuously working to improve our offerings to better meet your needs. Thanks again for choosing Lofty! ### 43. excellent system **Rating:** 4.0/5.0 stars **Reviewed by:** Bill L. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Lofty?** incredible funtionality and integrations, I can't imagine my business without this amazing system. **What do you dislike about Lofty?** Minor complaint - paid ads could be improved **What problems is Lofty solving and how is that benefiting you?** follow up campaigns using IDX **Official Response from Ana Mastrogiuseppe:** > Hi Bill! We're thrilled to hear that you find Lofty's functionality and integrations invaluable for your business. Thank you for your feedback on paid ads; we're continuously working to enhance our features to better serve you. We're glad Lofty is helping you execute effective follow-up campaigns using IDX. ### 44. Intelligent CRM that actually works **Rating:** 5.0/5.0 stars **Reviewed by:** Nick V. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Lofty?** The system is snappy on the back end, everything seems to work just the way it should. The live chat support has also been a good way to get quick response. **What do you dislike about Lofty?** It is feature rich so can be a bit of a learning curve before utilizing all of the functionality. **What problems is Lofty solving and how is that benefiting you?** Lofty helps me keep track of client activity. It also keeps me top of mind by consistent touch points sent out. ### 45. Best UI in the game **Rating:** 5.0/5.0 stars **Reviewed by:** Jared P. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2023 **What do you like best about Lofty?** I come from a software background and one thing I always focus on is the UI and CHIME does a great job of keeping consitenecy in the interface and make everything so easy. Anyone coming from BoomTown, KVcore or Saleforce will have a nice breath of fresh air. **What do you dislike about Lofty?** One thing that you guys can work on is the reporting features. I want to be able to run detailed reports on my leads similar to MailChimp but I am unable to do so with the state of the reporting on CHIME. **What problems is Lofty solving and how is that benefiting you?** Chime allows our users to have access to the MLS while also keeping their leads organized. All of our agents love it compared to any other platofmr becuase of how easy it is to work and how frequently you guys make updates. ### 46. The platform is easy to use minus a few back end items but tons of video help **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher B. | Licensed Realtor, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2023 **What do you like best about Lofty?** User interface is easy to navigate and website building is simple. It functions like most CRMs but has alot of back end videos to help do more with thte plaform that you cant find with other CRMs **What do you dislike about Lofty?** It was difficult to cancel my lead spend when i needed to save. Eventually a solution was made and a refund was offered but this was offered after a month of waiting. Would be nice to have a one click cancel button that shuts it all off then support can contact you after to find out why or to "recover" the lose. **What problems is Lofty solving and how is that benefiting you?** Website to attract clients and send people to along with lead generation. I have also been able to organize my past clietns and sphere better to stay in communication with them more consistently. ### 47. User friendly and perfect for my business! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Lofty?** I like that Lofty is user friendly, and allows me to run all my business functions in one space. **What do you dislike about Lofty?** I dislike that Lofty is only customizable to an extent. The average individual can customize their website, however in order to do custom designs and marketing, you would need the help of a developer/designer. **What problems is Lofty solving and how is that benefiting you?** Lofty is easily allowing me to market my business online without having to pay a developer to build a custom website for me. It easily integrates my city's MLS listings as well, allowing my customers/clients to view properties and connect with me. **Official Response from Ana Mastrogiuseppe:** > Hi! We're thrilled to hear Lofty is user-friendly and meets your business needs! While we understand your feedback about customization limitations, we're glad it simplifies your online marketing efforts and integrates MLS listings seamlessly. Thanks again for choosing Lofty! ### 48. CHIME is overall the best CRM we have used! **Rating:** 4.5/5.0 stars **Reviewed by:** Anthony F. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Lofty?** Easy to use, and customize. Chime is always adding features and upgrading others to make the system more robust and comprehensive. Support via email, instant messaging or phone call. Support follow up is one of the best in the industry. However, the most impressive is how focused on the growth of the platform to be comprehensive no matter where an agent or team is within their career **What do you dislike about Lofty?** At times it is difficult to get through to support on the phone. Trying to get in touch with sales or customer service sometimes can take a while. However, this has been getting better recently. **What problems is Lofty solving and how is that benefiting you?** Maintaining communication with clients and making sure the freshest and most accurate information is sent out to our active clients, and maintaining communications following aclient's closing... ### 49. Chime Review - July 18, 2023 **Rating:** 3.5/5.0 stars **Reviewed by:** Denise H. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2023 **What do you like best about Lofty?** AI feature that helps to qualify leads. Lead scoring Send listing feature Integration with facebook and social studio Smart Plans **What do you dislike about Lofty?** Impossible to get phone support. Chat support is okay but many issues I've had have not been dealt with. Platform is US focused and being in Canada it would be nice to have the ability to customize. Even the client default country for the phone number is the US and it's annoying to change it each time. The property search settings should align with the boards system. This would make the search option more functional. I tend to default to the boards platform so I can fine-tune the search. **What problems is Lofty solving and how is that benefiting you?** CRM management and the ability to quickly see what my leads are doing and which ones to focus on. ### 50. Chime Review **Rating:** 3.5/5.0 stars **Reviewed by:** Courtney J. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Lofty?** Chime is good for touching every part of a lead. Documents can be uploaded, transactions can be followed, calls can be recorded, there is a mobile app that works pretty well in syncing up with the web based version, and texting and emailing can be done in the system. **What do you dislike about Lofty?** The dialer that Chime offers seems to still be in its infancy and does not measure up as opposed to other dialers. Numbers are very difficult to get recycled. The reporting is very basic, and does not necessarily track important KPI's. Also, you cannot export the reports. **What problems is Lofty solving and how is that benefiting you?** Chime solves keeping track of potential clients. When its used correctly, it is difficult for someone to slip through the cracks. Tasks and appointments need to be utilized correctly though. ## Lofty Discussions - [When will Chime be implementing e-signatures?](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) - 1 comment, 1 upvote - [When is Chime going to add a email verifier to CRM?](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) - 2 comments, 1 upvote - [View Lofty pricing details and edition comparison](https://www.g2.com/products/lofty-lofty/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-14+16%3A16%3A39+-0500&secure%5Bsession_id%5D=b67c9b8b-888b-4db5-baa0-d3217c779e35&secure%5Btoken%5D=17ea6e33063d3c25ce4b91d2c03055f5e91ac26a1b27e4f202f8d73b62debaa1&format=llm_user) ## Lofty Integrations - [API Nation](https://www.g2.com/products/api-nation/reviews) - [dotloop](https://www.g2.com/products/dotloop/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Rezora](https://www.g2.com/products/rezora/reviews) - [Zapier for G Suite](https://www.g2.com/products/zapier-for-g-suite/reviews) ## Lofty Features **Relationship Management** - Lead Generation - Social Media Integration - CRM Integration **Client Management** - Lead Scoring - Contact Management - Lead Generation **Presentation** - Website Builder - MLS Integration - SEO Strategization - IDX Website **Task Management** - Marketing Automation - Document Management - Third-Party Integration **Platform Features** - Contact & Account Management - Opportunity & Pipeline Management - Task / Activity Management - Listing Management - Email Marketing - Transaction Management - Lead Management - CMA Management - Forecasting & Reporting - Dashboards **Platform Branding** - Operability - Brand Management **Platform Content** - Social Media Management - Communication Management - Website Management - Campaign Building **Agentic AI - Real Estate CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Natural Language Interaction - Decision Making **Platform Additional Functionality** - Reporting **Platform Integrations** - Integration with Real Estate CRM - Integration with Virtual Tour - Integration with Real Estate Activities Management ## Top Lofty Alternatives - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,488 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (564 reviews) - [CINC](https://www.g2.com/products/cinc/reviews) - 4.4/5.0 (193 reviews)