--- title: Lofty Reviews meta\_title: 'Lofty Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 405 reviews by the users' company size, role or industry to find out how Lofty works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 405 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Lofty Reviews & Product Details Visit Website Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. * * * Product Website Lofty Seller [Lofty](https://www.g2.com/sellers/lofty) Discussions [Lofty Community](https://www.g2.com/products/lofty-lofty/discuss) Languages Supported English Solution Type All-in-One Overview by Dave Carter Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/lofty-lofty/pricing) ## Lofty Integrations (7) What do users say about integrations? Verified by Lofty [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") API Nation ](https://www.g2.com/products/api-nation/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") dotloop ](https://www.g2.com/products/dotloop/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp Email Marketing ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Rezora ](https://www.g2.com/products/rezora/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier for G Suite ](https://www.g2.com/products/zapier-for-g-suite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zillow Premier Agent ](https://www.g2.com/products/zillow-premier-agent/reviews) Show More ![Michael L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael L.") ML Michael L. Realtor Mid-Market (51-1000 emp.) 6/9/2026 "Not ready for prime time" 0/5 What do you like best about Lofty? Nothing. After having this for six months I still don't have anything I can use with an actual client. The client facing website has a useless AI/chat feature, requires questionnaires I don't need them to fill to and less useful for them than any of the many free sites they're already using. Property landing pages (and most any other page) has limited ways of editing them and are full of items I wouldn't want. Reports go out at random times, various bugs. Not useful at all. Review collected by and hosted on G2.com. What do you dislike about Lofty? What do I dislike? I can't use anything with a real client? There isn't a single item that works well enough where I'd want to give it to a potential client or lead. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? There is a silver lining to being exposed to Lofty. Because of all the problems I was reporting and the hours of time spend doing so, I just decided to write my own software. I've spent less total time writing code than I spend with Lofty support. I now have QR codes/ipad/cell phone registration at open houses, property landing pages showing useful, relevant information, and tools to create a number of different sorts of flyers and materials for my clients and leads. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12939411/official_response/edit) Hello Michael, thank you for taking the time to leave a review. I am sorry to hear about your experience with us & will make sure to pass your feedback along to the appropriate teams. Regarding some of the concerns you noted, I did want to pass along some tips/assistance. For the website AI Assistant/chatbot, you do have the ability to customize or turn it off entirely. Just navigate to your website \>\>settings\>\>lead capture. From there, you can customize the questions, disable the chatbot or make the lead capture functionality optional (so the lead can click out & continue browsing). Landing Pages can also be customized. You can add or remove content blocks or choose a different style. I will attach a link for reference. You can also disable any reports/alerts you don't want to send. (https://help.lofty.com/hc/en-us/articles/115002891271-Setting-Up-and-Using-Auto-Property-Alerts) Again, I will pass along your feedback & do hope that some of this information is helpful. [See how Lofty improved](https://help.lofty.com/hc/en-us/articles/360038228552-Landing-Pages) Current UserValidated ReviewerIncentivizedSource: Seller invite AD Alexander D. Team Leader Small-Business (50 or fewer emp.) 4/27/2025 "FUBAR, no really." 0/5 What do you like best about Lofty? Lofty is one of the few platforms that supports my local IDX data for tools like CMAs and granular property alerts. For a rural area with poor support from other major platforms, Lofty is my only choice. Review collected by and hosted on G2.com. What do you dislike about Lofty? Everything is broken. 100%. All development is exclusively focused on the further implementation of lackluster AI features that appeal to hands-off part time agents but are totally useless to productive agents. Lofty does not work. Their support cannot help you. It will break when you need it not to. It will be weak when it is not broken. The best thing you can do with Lofty is accept the majority of its features are irrecoverably broken and get good at automating other platforms to fill in the gaps for your day-to-day usage. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Lofty helps me manage contact with a large volume of leads with automation so I can spend more time talking to their support instead of running my business. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-9348963/official_response/edit) Hello Alex, I appreciate you taking the time to leave a review. I apologize that you have not had a great experience and will bring this matter to our leadership team. If there is anything specific you would like me to pass along, please feel free to reply and let us know. 2/1/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Tom G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom G.") TG Tom G. realtor Small-Business (50 or fewer emp.) 5/13/2024 "Absoltely aawful. Went downhill fast in the past year. THe worst company ive ever dealt with" 0/5 What do you like best about Lofty? it used to be great now its awful. support is the worst and they scam you for money and dont deliver Review collected by and hosted on G2.com. What do you dislike about Lofty? lofty upsells you products then doesnt deliver them. support never reesponds. been trying to reach them for nearly a month . its a scam dont do it Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? literlly only creates more problems. terrible program dont use it Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-9643187/official_response/edit) Hi Tom, thanks for your feedback. I apologize for the experience you've had & I've made sure to forward this to our Leadership team for further review. 5/13/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller SR Spencer R. Luxury Real Estate Professional Small-Business (50 or fewer emp.) 10/15/2025 "BRUTAL SUPPORT and TECH all around" 0/5 What do you like best about Lofty? Great in theory trying to be a jack of all trades Review collected by and hosted on G2.com. What do you dislike about Lofty? Support is awful, unresponsive, incompetent. Wordpress plugin is missing a number of critical features. AI sales assistant is brutal. Social studio outputs are poor. The lofty texting and email is slow, the CRM server is very delayed, will slow down your browser dramatically anytime it is open, poor UI. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? None Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-11818854/official_response/edit) Hello Spencer, I am very sorry to hear that you've not had a great experience with Lofty. I have passed your feedback along to our Customer Success Manager, so that our team can help make any necessary changes. Current UserValidated ReviewerSource: Organic ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 3/4/2025 "Waste of money" 1/5 What do you like best about Lofty? If you pay $1000 or met per month then it’s fine. Otherwise expect to get no leads. Review collected by and hosted on G2.com. What do you dislike about Lofty? I had been with Lofty for about 2 years. I had originally signed up with the basic plan which was $650 per month and I received about 10 leads per month. Then I increased my budget to $1000 and I received about 15-20. I decided to reduce my spend as I couldn’t afford it without my lender pitching in, and I reduced to $650. I only received ONE LEAD. They said that according to my ‘contract’ they won’t refund me because they don’t guarantee leads. Very unprofessional to treat a client who has been with them for 2 years in this way. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Lead generation Review collected by and hosted on G2.com. Show More Response from Jusika Martinez of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-10910505/official_response/edit) Thank you for taking the time to share your experience. We’re genuinely sorry to hear that you felt disappointed with the results and service after being a valued customer for two years. Your feedback is important, and we never take it lightly when a client feels let down. While we strive to provide high-quality lead generation tools and campaign support, results can vary based on geographic location, competition, targeting, and ad budget. Our team works closely with clients to help with expectations and offer estimates based on your market. Although we cannot guarantee a specific number of leads we always aim to help you get the best return on your investment. We’d appreciate the opportunity to review your account and campaign settings to better understand what happened and see if there’s anything we can do to support you moving forward. Please reach out to us — we'd love the chance to make this right. Current UserValidated ReviewerSource: Organic ![Andy B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andy B.") AB Andy B. Broker/Owner Small-Business (50 or fewer emp.) 11/13/2024 "ABSOLUTE WORST CUSTOMER SERVICE EVER!! I'm the broker of my company with 32 agents using the system." 0/5 What do you like best about Lofty? Everything except for customer service!!! Review collected by and hosted on G2.com. What do you dislike about Lofty? customer service SUCKS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! If you are not a big company with a dedicated trainer you will be lost. It's probably the best system with the most options and abilities, but the customer service is one of the WORST. Our website hasn't displayed open houses for well over 10 months and I swear no one gives a crap. We just keep getting shoved to the back of the pile so to speak and each time I reach out I have to send the same information I already sent and blah blah blah.... Customer service ZERO Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? all the tools you'll ever need are 'there' Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") AR Verified User in Real Estate Small-Business (50 or fewer emp.) 11/7/2024 "Chime was okay, but Lofty is terrible. I would avoid" 1/5 What do you like best about Lofty? Nothing that other platforms don't do the same or better Review collected by and hosted on G2.com. What do you dislike about Lofty? Very buggy platform that does not work the way it should. Compoany constantly does updates that don't really help functionality, just breaks everything so you have to spend 10-20 hours fixing everything every 3-6 months. Customer support is awful. The only way you can get help is by submitting the most surface level issue. Anything else you will have to constantly reach out to them or they will close the ticket without helping. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Lofty is our CRM for our sales database. Review collected by and hosted on G2.com. Show More Response from Ana Mastrogiuseppe of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-9122410/official_response/edit) Thank you for your feedback. We’re sorry for the frustrations you’ve experienced with updates and customer support. Our goal is to improve functionality, but we understand the disruptions this has caused and are working to refine our processes. We’re also reviewing our support system to better assist with complex issues. Your input helps us improve, and we’d love the chance to address your concerns directly. Thank you for trusting Lofty; we’re committed to earning back your confidence! Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerSource: Organic HT Heather T. Small-Business (50 or fewer emp.) 4/18/2024 "Just can’t get it together. Name change from chime didn’t fix their issues." 0/5 What do you like best about Lofty? Their sales pitch sounded pretty fantastic if they could have delivered on it. Other than that.. everything has been a false promise or sheer incompetence. Review collected by and hosted on G2.com. What do you dislike about Lofty? The support is horrendous. I own a Saas company as well and I understand you want cheap frontline support but it's a joke. If you talk to 3 different people, you get four different answers. Useless. I was told that my search alerts would be migrated from commissions inc. That "they do it all the time". Well a month into it and they still didn't have it together and couldn't give any updates. They would hair say the tech team has it or the developers for your file. No updates. Not eta. Just hope for the best. Two weeks in, they ask me to reformat the file and say if I get it over that night, they could have it done overnight. I didn't get it til 3am because it was a ridiculous ask and evidence that they do not have a process for this. It was just a sales pitch to say whatever to close a deal. After I did this ridiculous exercise. It took days to get anything imported. Ultimately they did. Cost me two weeks being fully down. But great... I can move on. I write up an email, send it out. And spam! I go BACK to support and they give me a ridiculous canned response (copy and paste with incorrect domains). I give them screenshots to explain it's not copy or anything else they stated in their canned response. Dead end. So email BACK the support manager (or so I was told) and have him email after email of what the delivery problems are and how to fix them. He acknowledged they were challenged there and trying to fix it. I gave them multiple things to fix. No charge for the consulting. They promise to follow up on the next Tuesday but to email anymore findings which I do. Tuesday comes and goes. Wednesday comes and goes. Thursday comes and now my domain can't send mail. And... I can't get a response from anyone. So I tell them how to fix their email issues and they break my account. The account for which they had given me settings that failed authentication and I had to identify and notify them. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? It is not. Because they can't get basic data imported properly and they do not have an email delivery team that knows what they're doing and they're aware they have delivery problems. Review collected by and hosted on G2.com. Show More Response from Kyndra Bibler of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-9505594/official_response/edit) Hi Heather, I'm so sorry you've experience these issues with our support team. We've made quite a few positive changes striving to provide top tier support to our customers and am sad to see we've fallen short in your case. I've passed this along to our customer support leadership to make them aware and do hope you'll give us a second chance. Validated ReviewerSource: Organic ![Robert T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robert T.") RT Robert T. Small-Business (50 or fewer emp.) 12/5/2023 "Do TONS of research before choosing Chime / Lofty" 1/5 What do you like best about Lofty? I think they are pretty good at lead hunting. Pumping in your zillow leads and/or pay per clicks and setting up follow ups for them - they are good at. And the interface is better than others on that front. However, the CRM is really only great for purchase lead hunting. Review collected by and hosted on G2.com. What do you dislike about Lofty? By far the worst thing about Chime / Now Lofty is the customer support. They sales team and support team makes committments that aren't going to happen or you wait on it for over a year as they take forever to return emails. If teir 1 can't solve your issue than it isn't getting solved. I suppose if you had a small real estate business, only focused on purchase leads, and aren't coming from a major competitor then Chime / Lofty will not bother you too much. They are also very upselling on the major other features and the intergrations for most other vendors don't work as you would think. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? In a noisy world of Real Estate CRMs - Lofty is trying to bring a solid interface with great tech. Review collected by and hosted on G2.com. Show More Response from Kyndra Bibler of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-8965254/official_response/edit) Robert, thank you for taking the time to share your feedback! We are so sorry to hear of your poor experience with Lofty and apologize for any inconvenience. We are making efforts and adding staff members to better our support and customer success channels. I've also escalated this to our leadership team. Current UserValidated ReviewerSource: Organic ![Edwin H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Edwin H.") EH Edwin H. Realtor Small-Business (50 or fewer emp.) 5/31/2024 "Unhappy Client" 0/5 What do you like best about Lofty? It's number of features were impressive. Review collected by and hosted on G2.com. What do you dislike about Lofty? Customer service is horrible. It was literally a bait and switch comming in and I didn't get the training I was promised. It was not an ease of use Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? There was an issue with my website that took them weeks to solve with no one contacting me with any updates Review collected by and hosted on G2.com. Show More Response from Ana Mastrogiuseppe of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-9734331/official_response/edit) Hi Edwin. We're sorry to hear about your experience. We strive to provide excellent customer service and ensure that all users receive the promised training and support. We'll address these concerns internally to improve our services and communication. If you have any further feedback or need assistance, please reach out to us directly. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Lofty? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Lofty ](https://www.g2.com/products/lofty-lofty/discussions/new) ![Kevin L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin L.") KL Kevin Leatherman • Last activity over 4 years ago When will Chime be implementing e-signatures? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) ![David G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David G.") DG David Gill • Last activity over 4 years ago When is Chime going to add a email verifier to CRM? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) [ View all Discussions ](https://www.g2.com/products/lofty-lofty/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 14 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/lofty-lofty/pricing) Lofty Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Product Avatar Image") BoldTrail 4.5/5(1,554) [ Compare Now ](https://www.g2.com/compare/boldtrail-vs-lofty-lofty) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f5f0475e8381f6df4405145e8e7d0611/real-geeks.png "Product Avatar Image") Real Geeks 4.5/5(109) [ Compare Now ](https://www.g2.com/compare/lofty-lofty-vs-real-geeks) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0435c19447ab8dcf32e39b33f58b6351/boomtown.png "Product Avatar Image") BoomTown 4.7/5(588) [ Compare Now ](https://www.g2.com/compare/boomtown-vs-lofty-lofty) ##### ##### Lofty Features Platform Features Contact & Account Management Opportunity & Pipeline Management Task / Activity Management Client Management Lead Scoring Contact Management Lead Generation Task Management Marketing Automation Third-Party Integration [ View More Features ](https://www.g2.com/products/lofty-lofty/features) ## Top-Rated Alternatives [ ![BoldTrail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoldTrail") BoldTrail 4.5/5(1,554) ](https://www.g2.com/products/boldtrail/reviews) [ ![BoomTown](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoomTown") BoomTown 4.7/5(588) ](https://www.g2.com/products/boomtown/reviews) [ ![CINC](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CINC") CINC 4.4/5(204) ](https://www.g2.com/products/cinc/reviews) [ View All Alternatives ](https://www.g2.com/products/lofty-lofty/competitors/alternatives) ##### Categories on G2 [Real Estate Marketing](https://www.g2.com/categories/real-estate-marketing)[Real Estate CRM](https://www.g2.com/categories/real-estate-crm) ##### Explore More [Which legal billing software is best for law firm time tracking?](https://www.g2.com/discussions/which-legal-billing-software-is-best-for-law-firm-time-tracking)[What handwritten notes tools are highest rated for individual users and small teams that need a simple, personal touch in outreach?](https://www.g2.com/discussions/what-handwritten-notes-tools-are-highest-rated-for-individual-users-and-small-teams-that-need-a-simple-personal-touch-in-outreach)[What is the easiest software for creating and managing work instructions for factory floor teams where the workers are not particularly tech-savvy?](https://www.g2.com/discussions/what-is-the-easiest-software-for-creating-and-managing-work-instructions-for-factory-floor-teams-where-the-workers-are-not-particularly-tech-savvy) [What are the most reliable insurance policy administration systems based on reviews from large insurance organisations managing high policy volumes?](https://www.g2.com/discussions/what-are-the-most-reliable-insurance-policy-administration-systems-based-on-reviews-from-large-insurance-organisations-managing-high-policy-volumes)[Best cloud-based budgeting and forecasting solutions](https://www.g2.com/discussions/best-cloud-based-budgeting-and-forecasting-solutions)[Pros and Cons Details](https://www.g2.com/products/lofty-lofty/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)