Lofty Reviews & Product Details

Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.

Product Website

Seller

Lofty

Discussions

Lofty Community

Languages Supported

English

Product Description

All the tools you need to succeed in real estateWith a powerful all-in-one platform, Chime helps you launch marketing campaigns, track your leads, build customer relationships, manage your website and communicate with your team seamlessly from your mobile or laptop. Chime frees you from too many fragmented apps, which waste your precious time and create headaches!

Overview by

Dave Carter

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Lofty Integrations

(3)

Verified by Lofty

Lofty Media

Lofty Robust Mobile App

Lofty IDX Websites

Lofty AI Assistant

Lofty Social Studio

Lofty Comprehensive Reporting

Official Downloads

(4)

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Technology Led Growth Strategies For Real Estate Teams

Follow Up Best Practices Every Agent Needs

Lofty Reviews (383)

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Verified User in Real Estate

Small-Business (50 or fewer emp.)

2/28/2024

"The AI intergration works wonders!"

5/5

What do you like best about Lofty?

I like that AI integration is almost like a personal virtual asistant that can help with qualifying the internet leads that are coming into the CRM. The flow and organization of the whole system is so easy and quick to learn. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Mapping the MLS data points to the search criteria on the website is lacking.

For example if I want to search waterfront property on the website it shows 0 propeties when the MLS system has 10.

Customer support helps to fix thos disconnects but I wish the attention to detail was better in that regard. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi! We're thrilled you find Lofty's AI integration beneficial for qualifying internet leads! While we appreciate your feedback about mapping MLS data points to search criteria, we're glad our customer support helps address these issues. It's great to hear that Lofty enables you to qualify leads quickly and efficiently. Thanks again for choosing Lofty!

Catherine H.

Mid-Market (51-1000 emp.)

2/28/2024

"Comprehensive suite of tools for managing customer relationships effectively"

3.5/5

What do you like best about Lofty?

The platform provides provides insights into customer behavior and has analytics capabilities. Easy for tracking conversion rates, analyzing customer demographics, and measuring campaign performance. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I've occasionally encountered adjustments to property alert fields, necessitating support intervention. Lofty's ticket resolution process is onlyresponsive, typically resolving issues within a two-week timeframe. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Catherine. We're thrilled to hear you find Lofty's suite of tools effective for managing customer relationships! We'll work on improving our responsiveness in resolving property alert field adjustments. It's great to know that Lofty helps you handle large volumes of data and provides intuitive tools for organization, analysis, and engagement. Thanks again for choosing Lofty!

Verified User in Real Estate

Small-Business (50 or fewer emp.)

3/5/2024

"Easy to use CRM and great plans for follow ups"

4.5/5

What do you like best about Lofty?

I love that they have integrated AI and it can help curate a message to potential new clients. Also the preset templates and follow up timelines are get for helping to keep us on track with follow up with clients. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

My AI is not smart enough to really read into what each client:potential client is asking so I do not use the auto AI feature, just use it to help create emails etc. Review collected by and hosted on G2.com.

Melissa Y.

Small-Business (50 or fewer emp.)

5/11/2022

"Great services - leading tech"

5/5

What do you like best about Lofty?

Ease of use - accessing on my phone on the go is very important. AI is fantastic for writng emails or campaigns, or texting leads. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Wish there were more specific items I could choose such as 2 car garage, or other very specific items. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Melissa! We're glad you appreciate Lofty's ease of use and AI capabilities for staying connected while on the go. Your suggestion to upload your database and spend time setting up in the CRM is valuable advice for maximizing its benefits in keeping in touch with past and current customers. Thanks again for choosing Lofty!

Marilyn T.

Enterprise (> 1000 emp.)

2/28/2024

"Good but a little slow"

4/5

What do you like best about Lofty?

It keeps my leads organized in a way that I can touch them easily. I can look at the whole list and scroll down and see indicators for what I need to do at the time. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The location and search location features don't work well but I'm learning a few work- arounds. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Marilyn! We're pleased to hear Lofty keeps your leads organized for easy access! Apologies for any issues with the location and search features, but we're glad you're finding workarounds. It's great that Lofty helps you stay on top of follow-ups with your leads. Thanks again for choosing Lofty!

Jese G.

Small-Business (50 or fewer emp.)

2/27/2024

"A CRM that does it all!"

5/5

What do you like best about Lofty?

I like that everything is inside of one system. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Would like if the smart plans had specific dates in which emails, texts, etc could be send out. Would like for the workflows to be a bit more customizable. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Jese! We're pleased to hear that you appreciate having all your business activities consolidated within Lofty. Your feedback on smart plans and workflows is valuable, and we're continuously working to enhance our features for greater customization. Thank you for choosing Lofty for your marketing needs!

Lyndsey J.

Small-Business (50 or fewer emp.)

2/27/2024

"Amazing CRM for real estate agents"

5/5

What do you like best about Lofty?

I love the IDX integration and the ease of setup with pipelines, email smart plans/drip campaigns, and transaction tracking. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The support is hit or miss. Generally, the support tries to be accommodating but sometimes they need time to investigate an issue (no problem) but then it could be weeks or months before a resolution. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Lyndsey! We're thrilled you find Lofty amazing for real estate agents, especially with features like IDX integration and easy setup for pipelines and email campaigns. We'll work on improving our support response times to ensure a smoother experience for you. It's fantastic to hear that Lofty is saving you time with transaction tracking, enhancing your productivity in real estate operations. Thanks again for choosing Lofty!

Scott Q.

Small-Business (50 or fewer emp.)

2/27/2024

"Principal Broker"

5/5

What do you like best about Lofty?

Robust all-in-one platform, that is easy to use and does a good job converting leads into clients. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The marketing campaign tools are a bit immature. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Scott! We're glad you find Lofty's all-in-one platform effective for lead conversion! We'll work on enhancing our marketing campaign tools. It's great to know that Lofty's web presence helps your brokerage attract and maintain client relationships efficiently. Thanks again for choosing Lofty!

Verified User in Real Estate

Small-Business (50 or fewer emp.)

5/13/2024

"Great tool, but lots of additional charges for features."

4/5

What do you like best about Lofty?

I like the pipeline management and the IDX website. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I overall love Lofty, but I do get tired of being asked for more money any time I want to try a feature that I thought would be included in the monthly fee I already pay. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi! Thanks for your feedback. We're glad you like Lofty's pipeline management and IDX website. We'll consider your feedback on pricing transparency. It's great to hear Lofty is helping you with contact management. Thank you for choosing Lofty!

Andrea M.

Small-Business (50 or fewer emp.)

2/27/2024

"Great CRM system!"

4/5

What do you like best about Lofty?

We use Lofty for our real estate business and it has been great to track our leads. We have a team of 11 agents and it's nice to finally have a system that we all use together. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The admin side of Lofty is a little challenging to use. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Andrea! We're thrilled to hear that Lofty has been instrumental in tracking leads for your real estate business and facilitating collaboration among your team of 11 agents. We appreciate your feedback on the admin side and are committed to improving usability. Thank you for choosing Lofty to streamline your team database management!