Lofty Reviews & Product Details

Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.

Product Website

Seller

Lofty

Languages Supported

English

Product Description

All the tools you need to succeed in real estateWith a powerful all-in-one platform, Chime helps you launch marketing campaigns, track your leads, build customer relationships, manage your website and communicate with your team seamlessly from your mobile or laptop. Chime frees you from too many fragmented apps, which waste your precious time and create headaches!

Overview by

Dave Carter

Discussions

Lofty Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Lofty Integrations

(3)

Verified by Lofty

Lofty Media

Lofty Robust Mobile App

Lofty IDX Websites

Lofty AI Assistant

Lofty Social Studio

Lofty Comprehensive Reporting

Official Downloads

(4)

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Technology Led Growth Strategies For Real Estate Teams

Follow Up Best Practices Every Agent Needs

Lofty Reviews (383)

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Verified User in Real Estate

Small-Business (50 or fewer emp.)

2/28/2024

"Lofty as a Title and a Goal: The Real Estate CRM that Almost Has it All"

4/5

What do you like best about Lofty?

Lofty has strong core features and customization options, making it amenable to how your real estate group does business. It has basic integration options for working (GMail, Google Calendar, Microsoft Outlook, etc.) and a vast array of integrations for your Leads (Realtor, Zillow, Agent Image, etc.). The ability to post to your social media straight from Lofty (though there are *serious* limitations on files size) pair well with the marketing options Lofty provides. Lofty also has potential features and automation that would make your day-to-day work (from calling Leads, crafting CMAs, setting up tasks and To Do lists for listings and transactions) easier. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

To use the full breadth of Lofty features and make it a true one-stop-shop of a Real Estate CRM platform they will nickel-and-dime you. Do you want to make CMAs straight from Lofty? Monthly fee! Do you want to call from Lofty? Monthly fee! They sell it as a CRM that does it all, but only if you are willing to transfer from your previous tools, implement them in Lofty, and pay a fee. Is it worth it? We'll see!

Setting things up in Lofty is also a hassle and a half. We are three months in (after using a change management company to help) and we are still building basic smart plans to automate our communications and pipeline flows. Review collected by and hosted on G2.com.

What problems is Lofty solving and how is that benefiting you?

Lofty was implemented before I started. It was chosen because our real estate group when with Driven Leads for Google PPC Lead Generation.

Now, after having transferred all data and tools from our previous CRMs, I am attempting to make Lofty our single source of truth. In the past, we would text from Top Producer, call from Vulcan7, etc. Moving those functions into Lofty has made it easier to track communications with Leads and setup our drip campaigns and automation. We are still working on the infrastructure for Lead Generation and Conversion. Having it all in Lofty has made life easier. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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HI! We're pleased you find Lofty's core features and integrations beneficial, though we understand your concerns about additional fees and the setup process. It's great that consolidating tools into Lofty has streamlined communication tracking and automation for your real estate group. Thanks again for choosing Lofty!

Zachary K.

Realtor

Small-Business (50 or fewer emp.)

5/13/2024

"Best CRM to grace Real Estate"

5/5

What do you like best about Lofty?

The ai assistant and how it can capture leads Review collected by and hosted on G2.com.

What do you dislike about Lofty?

make the ai assitant have better responses Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hello Zachary, we can't thank you enough for your wonderful review! Your feedback brightened our day, and we're delighted to hear that you enjoyed your experience with us. It's customers like you that motivate us to continuously strive for excellence.

Edwin H.

Realtor

Small-Business (50 or fewer emp.)

5/31/2024

"Unhappy Client"

0/5

What do you like best about Lofty?

It's number of features were impressive. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Customer service is horrible. It was literally a bait and switch comming in and I didn't get the training I was promised. It was not an ease of use Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Edwin. We're sorry to hear about your experience. We strive to provide excellent customer service and ensure that all users receive the promised training and support. We'll address these concerns internally to improve our services and communication. If you have any further feedback or need assistance, please reach out to us directly.

Brenda B.

Licensed Real Estate Broker State of Oregon

Small-Business (50 or fewer emp.)

5/16/2024

"I don’t feel like I always need my phone."

4.5/5

What do you like best about Lofty?

The follow up system especially the AI powered assistant has allowed me the freedom to put down my phone at night and know that any leads that come in will be followed up with quickly and efficiently. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The customer service can be hit or miss. Sometimes it takes days to respond. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Brenda! Appreciate your input! Delighted to hear Lofty's AI-powered assistant helps you step away from your phone while ensuring efficient follow-ups. We'll work on improving customer service response times. It's awesome that Lofty's automated follow-up system streamlines your workflow. Thanks again for choosing Lofty!

Wesrom A.

Small-Business (50 or fewer emp.)

2/27/2024

"Great Service for teams and solo realtors"

5/5

What do you like best about Lofty?

The easy to use interface. The reporting boards. The helpers.

All of the sections are made to be reached with one or 2 clicks. The automations and AI tools help facilitate the life of the members. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The dialer tool is not integrated with the basic feature. This is not a normal practice between the other options. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Wesrom! We're glad you find Lofty's interface easy to use and appreciate the convenience of our reporting boards and automation tools. Your feedback on the dialer tool is noted, and we'll consider it for future enhancements. It's great to hear that Lofty is helping you market events and engage with leads. If you have more insights or need assistance, feel free to reach out. Thank you for choosing Lofty.

Sundi C.

Real Estate Agent, Team Lead & Owner

Small-Business (50 or fewer emp.)

2/28/2024

"Lofty is the 1st CRM that really works for me!"

5/5

What do you like best about Lofty?

I like that I can customize it the way I work. It's easy to navigate and feels fairly intuitive. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I do get frustrated as a Canadian user sometimes as there are some limitations. Sometime customer service is a bit slow or not knowledgable about my problem. This does seem to be getting better however. Review collected by and hosted on G2.com.

ben c.

Small-Business (50 or fewer emp.)

11/20/2023

"Lofty, the platform for everything and everyone"

4/5

What do you like best about Lofty?

Lofty is a platform that gives you everything that you need. There is no need to attempt to use 12 different platforms and website when you have Lofty. Keep in mind, I am pretty "techy" as people say, but I set up our website, not perfectly, but usably in just a few days.

I really do recommend Lofty if you want an all-in-one solution, happy to explain more as well on FB. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The features can be a bit overwhelming if you don't stay focused. The onboarding is a good place to start and it doesn't solve everything despite Lofty's attempts to do so. Your best bet is asking questions in the facebook group, constantly asking support, and continuing to try and try.

Support is hit or miss, if you have an enterprise account you can ask your regional leader more questions and ask them for support and if you don't, it is hit or miss Review collected by and hosted on G2.com.

Jonathan V.

Small-Business (50 or fewer emp.)

5/13/2024

"Easy to configure with amazing features. Solid roadmap"

4.5/5

What do you like best about Lofty?

How easy it was to set up the CRM and the website. The guided setup was easy to follow Review collected by and hosted on G2.com.

What do you dislike about Lofty?

No real dialer ox text feature from mobile. Caller ID seems to be lacking. Would like to be able to call clients from mpbile instead of dsktop Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Jonathan, we're glad to hear that setting up both the CRM and website was a smooth process for you. We appreciate your feedback on the mobile dialer/text feature, and we're actively working to enhance these capabilities. It's great to know that our email automation features are helping you nurture leads effectively. If you have any further suggestions or need assistance, feel free to reach out. Thank you for choosing Lofty.

Verified User in Real Estate

Small-Business (50 or fewer emp.)

8/8/2024

"My all in one business Solution"

5/5

What do you like best about Lofty?

The all-in-one platform and how i can do everything under one umbrella. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Getting in touch with billing or support when it's urgent Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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It's great to hear that Lofty is helping you keep track of your entire business, manage your calls, and engage with your clients more effectively. We appreciate your feedback and are committed to providing a seamless experience for our users.

Christy S.

Small-Business (50 or fewer emp.)

2/28/2024

"Super powered CRM management"

5/5

What do you like best about Lofty?

Lofty provides Smart Plans which is a huge time saver for follow up. With the addition of AI, many more Smart Plans have been added. I receive immediate notifications of pertinent lead activity. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The support has been a consistent issue. Review collected by and hosted on G2.com.

What problems is Lofty solving and how is that benefiting you?

Lead follow up. The auto-generated tasks and notifications about lead activity allow me to effortlessly see where each lead is and how I can convert leads to clients. I use the Open House sign in consistently. I pay to manage my own website and for Lofty to auto post to Facebook, LinkedIn and Google My Business. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Christy! We're glad you find Lofty's Smart Plans and AI features beneficial for lead management! Apologies for any support issues you've faced. It's great that Lofty's auto-generated tasks and notifications streamline your lead follow-up, and its marketing features like Open House sign-in and auto posting are enhancing your efforts. Thanks again for choosing Lofty!