--- title: Lofty Reviews meta_title: 'Lofty Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 402 reviews by the users' company size, role or industry to find out how Lofty works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 402 scale: '5' date_modified: '2026-07-10' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Lofty Reviews **Vendor:** Lofty **Category:** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) **Average Rating:** 4.3/5.0 **Total Reviews:** 402 ## About Lofty Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. ## Lofty Pros & Cons **What users like:** - Users commend Lofty for its **user-friendly design** and seamless integrations, making CRM tasks effortless and efficient. (19 reviews) - Users commend the **ease of use and extensive built-in features** that enhance their overall experience with Lofty. (16 reviews) - Users appreciate the **seamless integrations** of Lofty, enhancing their ability to manage everything on one platform. (10 reviews) - Users love Lofty's **customization options** , allowing seamless integration and management of multiple tools in one place. (9 reviews) - Users value the **effective lead generation** capabilities of Lofty, enhancing client relationships and improving workflow efficiency. (9 reviews) - Users value the **automation features** of Lofty, citing time savings and streamlined follow-up processes for leads. (7 reviews) - Customer Support (7 reviews) - Easy Setup (7 reviews) - Efficiency (7 reviews) - Setup Ease (7 reviews) **What users dislike:** - Users highlight **poor customer support** from Lofty, often experiencing long response times and unhelpful assistance. (11 reviews) - Users report **missing critical features** in Lofty, which limits functionality and impacts overall user experience negatively. (9 reviews) - Users find the **steep learning curve** of Lofty challenging, requiring time and training to master its features. (8 reviews) - Users criticize the **inefficiency of AI functionality** , citing slow performance and unresponsive support as significant issues. (6 reviews) - Users find Lofty **not user-friendly** , citing a challenging interface and complicated navigation between features. (6 reviews) - Expensive (5 reviews) - Limited Features (5 reviews) - Slow Speed (4 reviews) - Billing Issues (3 reviews) - Learning Difficulty (3 reviews) ## Lofty Reviews ### 1. ABSOLUTE WORST CUSTOMER SERVICE EVER!! I'm the broker of my company with 32 agents using the system. **Rating:** 0.0/5.0 stars **Reviewed by:** Andy B. | Broker/Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Lofty?** Everything except for customer service!!! **What do you dislike about Lofty?** customer service SUCKS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! If you are not a big company with a dedicated trainer you will be lost. It's probably the best system with the most options and abilities, but the customer service is one of the WORST. Our website hasn't displayed open houses for well over 10 months and I swear no one gives a crap. We just keep getting shoved to the back of the pile so to speak and each time I reach out I have to send the same information I already sent and blah blah blah.... Customer service ZERO **What problems is Lofty solving and how is that benefiting you?** all the tools you'll ever need are 'there' ### 2. More Advanced CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Samantha C. | Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2025 **What do you like best about Lofty?** The customizable options, smart plans, tags, sources, website, etc. **What do you dislike about Lofty?** Email Support doesn't seem to be analytical thinkers sometimes, but typically helpful. Lack of communication between Sales Rep and Manager. **What problems is Lofty solving and how is that benefiting you?** Keeping track of communication with clients, their information, email drip campaigns to stay in touch with email. **Official Response from Ana Mastrogiuseppe:** > We appreciate your feedback, Samantha! We're happy to hear that Lofty’s customization options and email campaigns are helping you stay in touch with clients. We’ll work on enhancing the support and communication between Sales Rep and Manager to ensure an even smoother experience. ### 3. Love the all in one solution **Rating:** 5.0/5.0 stars **Reviewed by:** Stacy R. | Sales Service Support Rep, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Lofty?** Being able to customize the website and the ability to plug and play many other features related to taregeting leads for my business **What do you dislike about Lofty?** The support has been down right awful. I opened incidents that would take over 30 days before I would even get a response. Having support like that does not help to push business forward. Please hire more support staff and look for more qualified resources as well. I have a background in IT and could call bullshit on them frequently. **What problems is Lofty solving and how is that benefiting you?** Allowing the integration of multiple facets needed to run a successful real estate business. It is benefiting me by allowing me to use one system to get it all done. **Official Response from Ana Mastrogiuseppe:** > Hi Stacy! Thank you for your feedback! We're glad you appreciate Lofty’s customization and integration features. We’re sorry to hear about your support experience and are working to improve our response times and resources. Your input is invaluable as we strive to enhance our service. ### 4. Lofty is great for consolidating all your activities into one place **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2025 **What do you like best about Lofty?** I really like that I can connect multiple MLS memberships in one place so I can easily setup auto searches for my clients interested in different areas. **What do you dislike about Lofty?** It is very comprehensive and therefore, setting it up takes time. **What problems is Lofty solving and how is that benefiting you?** It is automating tasks that will ultimately save time and make it easier to grow my business. **Official Response from Ana Mastrogiuseppe:** > Thanks for sharing your experience! We're glad Lofty’s multi-MLS connectivity and automation tools are helping streamline your workflow, and we appreciate your feedback on setup—we’re always working to make it even more seamless ### 5. A great CRM with areas for improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Jeremy V. | Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Lofty?** It's flexible, thought out, and thorough. The updates are frequent and it seems, for the most part, that they listen to agent feedback. **What do you dislike about Lofty?** Dialing was a pain prior to VOIP. There isn't a way to associate multiple contacts to transactions (this is silly because we're in real estate and there is almost always multiple parties per transaction). Scripts on the dialer only pop up once the call connects, this makes them difficult to use. Certain features (mailing, print etc.) aren't available in Canada. We're a big market, we should get the same love as US. Reporting should update automatically, having to manually update reports is weird in 2024. Tasks should be it's own page and shouldn't be lumped into Calendar. We should be able to mandate certain information is filled out on pipeline changes. ie. Deal goes from Under Contract to Pending REQUIRE: Close Price or Attachments. This could be easily done I think. Customer service is sometimes extremely good, and other times extremely bad. There is no consistency with service reps. **What problems is Lofty solving and how is that benefiting you?** lead conversion & CRM **Official Response from Ana Mastrogiuseppe:** > Hi Jeremy! We're grateful for your detailed feedback. We're pleased you find Lofty flexible and appreciate our responsive updates. We're actively working to address your concerns and improve your experience. Thanks for choosing Lofty! ### 6. Ellie Tech support Goddess **Rating:** 5.0/5.0 stars **Reviewed by:** kim b. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Lofty?** Ellie stuck with me even though i was clearly frustrated and maintained a beautiful, sweet calmness throughout the process of fixing my issue. She was professional,kind, knowledgeable and willing to go the extra mile to get the issue resolved. So very much appreciated. Excellent job, Ellie. Much appreciated. **What do you dislike about Lofty?** time in between calls. i wish there was a way to pause or go to the next call without having to wait. all calls dont need a full minute and some need a little more to type in responses **What problems is Lofty solving and how is that benefiting you?** not sure **Official Response from Ana Mastrogiuseppe:** > Thank you for your kind words and feedback! We are glad to hear that Ellie provided you with excellent support and went the extra mile to resolve your issue. We will definitely take your feedback about the time in between calls into consideration for future improvements. We appreciate your support and hope to continue providing you with great service! ### 7. A Fast and Efficient Website for Generating Online Leads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Lofty?** Lofty has truly impressed me with its fast and efficient website, making it an essential tool for anyone looking to generate online leads effectively.The website's speed is one of its most commendable features. Pages load almost instantly, allowing users to navigate effortlessly without any frustrating delays. This is particularly important when trying to capture the attention of potential leads, as slow load times can often lead to high bounce rates. With Lofty, you can be confident that your visitors will stay engaged, enhancing the chances of converting them into valuable leads. **What do you dislike about Lofty?** Unfortunately, the customer support experience does not match the high standards set by the website itself. My interactions with Lofty's customer support have been frustrating and unsatisfactory. Response times are slow, often taking days to get a reply, which can be a significant drawback when you’re dealing with time-sensitive issues. **What problems is Lofty solving and how is that benefiting you?** Generating online leads and providing a good user experience to my clients on the website. It has has good features like AI assistant, setting up drip campaigns and integrating CRM with various platforms. **Official Response from Ana Mastrogiuseppe:** > Hi! We're thrilled to hear that you find Lofty's website fast and efficient for generating online leads. We apologize for any inconvenience you've experienced with our customer support and are actively working to improve response times. Your feedback is invaluable as we strive to enhance our services and ensure a seamless user experience. ### 8. Lofty - A Tech Dream **Rating:** 5.0/5.0 stars **Reviewed by:** Tim T. | President & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Lofty?** If you love to push the limits of technology. Want to connect multiple IDX feeds and have control over the look and feel of your website - while not losing functionality needed to run all aspects of your real estate business - for a very reasonable price. You need to check out Lofty **What do you dislike about Lofty?** Still working through advanced reporting tools. **What problems is Lofty solving and how is that benefiting you?** The ability to maxmize multiple MLSs and to automate my business **Official Response from Ana Mastrogiuseppe:** > Hi Tim! Thanks for your review! We're thrilled to hear that Lofty is helping you push the boundaries of technology and manage multiple IDX feeds efficiently. We're aware that advanced reporting tools are a work in progress and appreciate your patience as we enhance these features. Your feedback is invaluable in helping us improve! ### 9. Switching to Loft was the best thing we did for our business! **Rating:** 5.0/5.0 stars **Reviewed by:** Stan B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Lofty?** I have found Lofty very easy to use from the start-up to its everyday use. I was able to create a website in a few days and started to receive leads from it within a week! The tutorials are very easy to follow. Lofty beats all the other CRM's that we have used. It does the things we need. We are very lucky to be with Real Broker because they have a dedicated Rep for us to use. Jeff has two Zoom Classes each week on how to use Lofty. He has helped us so much each week. Lofty also supplies all Real Broker Agents with a package that can't be beaten. **What do you dislike about Lofty?** There is not anything that I dislike about Lofty! That might sound weird but they are so much better than our old CRM that I can't say anything bad. **What problems is Lofty solving and how is that benefiting you?** Any time we had a glitch with Lofty, they solved it in a quick manner! They even have a suggestion box for items we would like to see. I asked for more holiday postcards in the Smart Plan area and they created more. ### 10. Most robust CRM system we have used! **Rating:** 4.5/5.0 stars **Reviewed by:** Mackenzie D. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Lofty?** I really like how customizable and robust the system is. It seems liek the team has thought of almost every tool you need as a real estate professional and has put it into one product. The ease in using AI within the system has been a gamechanger for our team marketing. I loved that when we joined, our sites were pre-made so we only had to do minro changes throughout. I also love the weekly training webinars! Very helpful. **What do you dislike about Lofty?** Although I love how detailed the system is, it did take a while to really feel comfortable in the system because there is so much to learn and figure out. I think I am a pretty tech-intuitive person, so I can only imagine how difficult it is to learn for someone not as techy. Customer support is usually very helpful, but sometimes they get backed up and I have to wait a while for a resolution/response. **What problems is Lofty solving and how is that benefiting you?** They definitely solve automation problems. That is very helpful for admins and agents alike. ### 11. Nearly Perfect CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Valerie G. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** Lofty offers a comprehensive suite of features that are designed to enable real estate agents to be consistent in their client touches. Process automations with Smart Plans are easy to build and apply. Lofty offers a full library of pre-built Smart Plans, which is helpful for those who don't have processes in place, or need a template as a starting point. Lofty's AI Assistant is a key component to engaging with leads that aren't on the radar. Features like Home Reports are nice to have, as it replaces a 3rd party product and is tied right into the CRM. The website is aesthetically nice, and is easy to customize. **What do you dislike about Lofty?** Lofty has work to do with their transaction management. It's basically a checklist. Adding more robust features, like better communication capabilities and smart plan automations would make this a home run. Tracking in Lofty is also lacking. Many agents want to track their touches, appointments, etc. The data is there, but there is no easy way to filter out important tracking metrics. Lofty customer support is hard to reach, and the Facebook group is heavily moderated to disallow support queries. **What problems is Lofty solving and how is that benefiting you?** Lofty helps me maintain consistent communication with my database, and manage my priorities. **Official Response from Ana Mastrogiuseppe:** > Hi Valerie! We're thrilled that you find Lofty's suite of features comprehensive and beneficial for maintaining consistent client communication. We appreciate your feedback on transaction management and tracking and are actively working to enhance these areas. Your input helps us improve and better serve your needs. Thanks again for choosing Lofty! ### 12. Has potential but disappoints on a number of levels **Rating:** 2.5/5.0 stars **Reviewed by:** Debbie M. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** Lofty allows for lots of details for each lead which is good. I like that it allows you to send listings to leads, and this is the reason I moved over from Follow Up Boss, but the initial search criteria and then the filtering down of search results (eg Active and For Sale Only) is clumsy. **What do you dislike about Lofty?** Customer support is appalling. Sorry but I've attempted to call, leave messages and emails and it takes forever to get a response from anyone. I ended up going through the support at EVAmericas to get my issues resolved. Issues setting up: When my leads were uploaded Lofty sent out an automated welcome email (unintended) to everyone including fellow agents . This setting was deep in the system and should have been more obvious. I warned everyone at my brokerage to check it off. The leads that opened those emails are now searching on my broker's website, not mine, because it defaulted to his website as mine was not set up yet. I'd like to be able to set up my own Segments. Quality: The emails for sending listings to leads look terrible. The snapshot for each listing is way too big and doesn't give a good impression. I sent 11 listings to a client and the email was really long. I haven't used Engagement feature yet because I don't trust the selection process and would rather filter out the homes before they are sent. I can't tell if someone has opened these listing emails? Batch Emailed/Reporting: The reporting for batch emails isn't deep enough. I want to know who opened it and when and if they clicked on anything. Maybe this is possible, but I haven't figured it out if it is. While emails from gmail are recorded, I can't tell if someone opened it. **What problems is Lofty solving and how is that benefiting you?** Sending listings to leads and batch emails. **Official Response from Ana Mastrogiuseppe:** > Hi Debbie! We're sorry to hear about your experience and appreciate your feedback. While we're glad you find the lead details useful, we understand your frustrations with certain features and our customer support. We'll work on addressing these issues to improve your overall experience. Thank you for bringing these concerns to our attention. ### 13. Lofty is a great CRM for Realtors **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly F. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** I like being able to have a lot of the lead information available in an easy to read/locate format. Enjoy the text feature is a nice way to stay organized in 1 location. Especially since I get so many texts a day in general to my cell phone, at least this way it does not get deleted. Also the customer support is great and usually get a fast response to help solve the issue. **What do you dislike about Lofty?** I wish it came with better Smart plan drip campaigns already intigrated. I realize that we can make our own. I am not a big fan of the AI chat bot as it has been irregular on the way it responds to some leads even when I have the feature muted, it still goes rogue which is irritating. **What problems is Lofty solving and how is that benefiting you?** The ability to make notes and keeping a log of phone calls/texts. I like that I can see if a lead has opened an email. Also the statistics/reports of the leads use is a nice feature to track progress for a Realtor. I like the idea of smart plans that automatically get sent and keep leads informed about the home buying/selling process. **Official Response from Ana Mastrogiuseppe:** > Hi Kelly! We're glad to hear you're enjoying the ease of lead management and organization that Lofty provides, especially with the text feature and responsive customer support. We'll take your feedback about Smart plan drip campaigns and AI chat bots into account for future improvements. It's great to know that features like note-taking, communication tracking, and lead analytics are benefiting your real estate business and helping you stay informed about your clients' progress. Thanks again for choosing Lofty! ### 14. Robust Platform **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Lofty?** Lofty's platform can be overwhelming if you've never used a CRM before &/or haven't had a CRM+Website combo. I love how detailed the capabilities of all their functions/systems seem to be and I'm holding on to that hope; however, currently I'm unable to use/promote my Lofty Website until I recieve the proper support to make it public-ready. The CRM always points to the website, so make sure you have time or a team to help get you dialed in before quitting. **What do you dislike about Lofty?** Customer Support is lacking. If understaffed, then hire more people otherwise improve training &/or their capability to help customers more timely and efficiently. Lofty's platform is overwhelming and setting it up will take time. Additionally, unless you're an expert with their platform, you will need to pay someone to customize the website portion of your Lofty website because Lofty only offers their limited template blocks. **What problems is Lofty solving and how is that benefiting you?** At the moment Lofty is not solving any problems -- I have website deisgn needs that are not being met and I refuse to publicly promote a platform for my business until basic needs are met. **Official Response from Ana Mastrogiuseppe:** > Hi! We appreciate your detailed feedback and apologize for any frustrations you've encountered. We're actively working to improve our platform and support, especially regarding website setup and customer service. Your input is invaluable to us, and we're dedicated to ensuring your success with Lofty. Please reach out if you need further assistance. Thank you for choosing Lofty. ### 15. LOFTY CRM IS AWESOME **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Lofty?** Things that I LOFTY the best 1) The ease of working with clients 2) AI assistant that monitors clients 3) Smart plans to keep clients engaged 4) Tech Support on top of any issues **What do you dislike about Lofty?** Having to refresh LOfty after working with a client to see exactly what you just did Sometimes, Lofty will lock up or be very laggy on an excellent internet connection If on a team account, not able to use AI on private leads Also on the team account (which I pay for my website) if I change something for myself it changes the team stuff. **Recommendations to others considering Lofty:** If you are in need of a GREAT CRM Chime is for you. If you need to start, stay or engage clients Chime is the one. if by chance a problem does come up Chime Support is Top Notch, right there with you and they communicate the progress every step of the issue. **What problems is Lofty solving and how is that benefiting you?** They are keeping engaged with clients. This benefits you when things are crazy. Auto emails and texts that keep your clients updated. This keeps the connection between you and the client. More variety of Smart Plans to use or get ideas from **Official Response from Ana Mastrogiuseppe:** > Hi! Thank you for sharing your feedback. We're thrilled you find Lofty's ease of client interaction, AI assistant, smart plans, and tech support valuable. We've noted your concerns about refreshing after client interactions, occasional lag, and limitations on team accounts. We're committed to improving your experience. It's great to hear Lofty is helping you stay engaged with clients through auto emails and texts. We'll work on expanding smart plan variety. Thanks again for choosing Lofty! ### 16. Chime was okay, but Lofty is terrible. I would avoid **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Lofty?** Nothing that other platforms don't do the same or better **What do you dislike about Lofty?** Very buggy platform that does not work the way it should. Compoany constantly does updates that don't really help functionality, just breaks everything so you have to spend 10-20 hours fixing everything every 3-6 months. Customer support is awful. The only way you can get help is by submitting the most surface level issue. Anything else you will have to constantly reach out to them or they will close the ticket without helping. **What problems is Lofty solving and how is that benefiting you?** Lofty is our CRM for our sales database. **Official Response from Ana Mastrogiuseppe:** > Thank you for your feedback. We’re sorry for the frustrations you’ve experienced with updates and customer support. Our goal is to improve functionality, but we understand the disruptions this has caused and are working to refine our processes. We’re also reviewing our support system to better assist with complex issues. Your input helps us improve, and we’d love the chance to address your concerns directly. Thank you for trusting Lofty; we’re committed to earning back your confidence! ### 17. Just can’t get it together. Name change from chime didn’t fix their issues. **Rating:** 0.0/5.0 stars **Reviewed by:** Heather T. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2024 **What do you like best about Lofty?** Their sales pitch sounded pretty fantastic if they could have delivered on it. Other than that.. everything has been a false promise or sheer incompetence. **What do you dislike about Lofty?** The support is horrendous. I own a Saas company as well and I understand you want cheap frontline support but it's a joke. If you talk to 3 different people, you get four different answers. Useless. I was told that my search alerts would be migrated from commissions inc. That "they do it all the time". Well a month into it and they still didn't have it together and couldn't give any updates. They would hair say the tech team has it or the developers for your file. No updates. Not eta. Just hope for the best. Two weeks in, they ask me to reformat the file and say if I get it over that night, they could have it done overnight. I didn't get it til 3am because it was a ridiculous ask and evidence that they do not have a process for this. It was just a sales pitch to say whatever to close a deal. After I did this ridiculous exercise. It took days to get anything imported. Ultimately they did. Cost me two weeks being fully down. But great... I can move on. I write up an email, send it out. And spam! I go BACK to support and they give me a ridiculous canned response (copy and paste with incorrect domains). I give them screenshots to explain it's not copy or anything else they stated in their canned response. Dead end. So email BACK the support manager (or so I was told) and have him email after email of what the delivery problems are and how to fix them. He acknowledged they were challenged there and trying to fix it. I gave them multiple things to fix. No charge for the consulting. They promise to follow up on the next Tuesday but to email anymore findings which I do. Tuesday comes and goes. Wednesday comes and goes. Thursday comes and now my domain can't send mail. And... I can't get a response from anyone. So I tell them how to fix their email issues and they break my account. The account for which they had given me settings that failed authentication and I had to identify and notify them. **What problems is Lofty solving and how is that benefiting you?** It is not. Because they can't get basic data imported properly and they do not have an email delivery team that knows what they're doing and they're aware they have delivery problems. **Official Response from Kyndra Bibler:** > Hi Heather, I'm so sorry you've experience these issues with our support team. We've made quite a few positive changes striving to provide top tier support to our customers and am sad to see we've fallen short in your case. I've passed this along to our customer support leadership to make them aware and do hope you'll give us a second chance. ### 18. We Made the Right Decision Switching to Lofty **Rating:** 5.0/5.0 stars **Reviewed by:** Jillian S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** As an administrator of our team's account, I leaned heavily on the Onboarding Specialist (shoutout to Josie), as well as the continued support from the Support/Tech/Development Team. They are kind, efficient, and have never made me feel inadequate for asking me so many questions. I have every confidence knowing I will receive an answer or solution to our questions and probems. **What do you dislike about Lofty?** While the Support Line can often be busy, I'm grateful we have the option to do Live Chat, Email, and so forth. I think only once has an issue not been answered, and even then, I'm sure I'll be receiving communication about it soon. **What problems is Lofty solving and how is that benefiting you?** We love that we can "set it and forget it." We are trying to really organize the people in our CRM, so we can effectively serve them by using Smart Plans, Market Snapshots, property Alerts, etc. ### 19. An Upgrade **Rating:** 4.5/5.0 stars **Reviewed by:** zach g. | Broker/Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Lofty?** Lofty has so many additional tools available compared to Boomtown. Boomtown stopped innovating since they were bought by KVCore. **What do you dislike about Lofty?** transistioning a large brokerage created obstacles. Our websites and SSL certificates were fixed eventually. Also, the AI feature is not customer for each agent. **What problems is Lofty solving and how is that benefiting you?** Lofty has a lot of features we didn't have before. Business tracker, marketing center and more. **Official Response from Ana Mastrogiuseppe:** > Thanks for your feedback! We’re glad you’re enjoying Lofty’s new tools and features. We apologize for the transition challenges and are working to improve our AI customization. If you need any more help or have additional suggestions, feel free to reach out! ### 20. Really good CRM, solid client facing website, but support is atrocious **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2024 **What do you like best about Lofty?** The back-end is quite robust. They offering super easy marketing/advertising solutions, the website is pretty easy to create, and the CRM is really good. I'd give the CRM really high marks, the website is above average (if not quite great), the marketing solutions are above average due to their ease and amount of options. **What do you dislike about Lofty?** Support is about as bad and slow as it gets. You can expect consistent issues with things, and getting support to respond and fix things can take weeks. I have a current support ticket that I submitted a month ago and have yet to even receive a notification that they've seen it. The Facebook support page is a disgrace as well. They'll shut down anything even bordering on negative. Overall I would give their support a 1 out of 10. **What problems is Lofty solving and how is that benefiting you?** Lofty provides both my customer facing website, my IDX, my CRM, and some marketing and advertising. **Official Response from Ana Mastrogiuseppe:** > Hi! Thank you for sharing your feedback. We're pleased to hear you find Lofty's back-end robust, with easy marketing solutions and a good CRM. However, we apologize for the challenges you've faced with our support services. Your experience is not up to our standards, and we're committed to improving our response times and resolving issues more efficiently. We appreciate your patience and loyalty. ### 21. Clean and Intuitive CRM / IDX **Rating:** 4.5/5.0 stars **Reviewed by:** Steven C. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Lofty?** The user interface for Chime is modern, clean, and easy to navigate on both the front and back ends. **What do you dislike about Lofty?** The AI assistant and Dialer can be buggy at times. Email replies through the CRM generate entire new threads instead of adding to the existing thread. **What problems is Lofty solving and how is that benefiting you?** Monitoring lead activity, tracking all communication, and automating property alerts. **Official Response from Ana Mastrogiuseppe:** > Hi Steven! Thank you for your review! We’re pleased you find Lofty’s interface clean and intuitive. We’re aware of the issues with the AI assistant and dialer and are working on improvements. Your feedback on email threads is also noted. If you need further assistance, feel free to reach out! ### 22. Useful CRM with lots of features **Rating:** 4.0/5.0 stars **Reviewed by:** Shoshana M. | Service Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Lofty?** The property alerts that leads receive when they sign up. **What do you dislike about Lofty?** The contact record has so many fields and its not intuitive - my agents often miss important fields when entering contacts. **What problems is Lofty solving and how is that benefiting you?** We use lofty mostly to follow up with google ppc leads and other cold leads we generate through open houses, etc **Official Response from Ana Mastrogiuseppe:** > Hi Shoshana! Thanks for the feedback! We're glad the property alerts are working well for you. We hear you on the contact record fields and are working on making it more intuitive. Your input helps us improve, so feel free to share any more suggestions! ### 23. Many great features, I wish it was more customizable **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Lofty?** I like the overall system and the set of features that it has. The lead routing is a bit cumbersome and there are so many options on tags, sources, pipelines, etc that it gets really messy if you implement them all. The smart plans are great too. **What do you dislike about Lofty?** Honestly, I wish that things like the AI system were easier to manage. There are certain ways that you have to do things in the system that are counter-intuitive and could use refining. You can tell that the system was built by software engineers and not end users. When it comes to implementation - the sales staff is ready to go during the sales process, but then after 3 days, you are on your own with only email/chat support. **What problems is Lofty solving and how is that benefiting you?** in it's simplest form - managing my customers. **Official Response from Ana Mastrogiuseppe:** > Hi! We appreciate your feedback. It's great to hear you value Lofty's overall system and features, though we understand your concerns about lead routing and complexity with tags, sources, and pipelines. We're working on refining our AI system and improving user experience based on your input. We're committed to supporting you throughout your journey with Lofty. ### 24. Do TONS of research before choosing Chime / Lofty **Rating:** 1.0/5.0 stars **Reviewed by:** Robert T. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2023 **What do you like best about Lofty?** I think they are pretty good at lead hunting. Pumping in your zillow leads and/or pay per clicks and setting up follow ups for them - they are good at. And the interface is better than others on that front. However, the CRM is really only great for purchase lead hunting. **What do you dislike about Lofty?** By far the worst thing about Chime / Now Lofty is the customer support. They sales team and support team makes committments that aren't going to happen or you wait on it for over a year as they take forever to return emails. If teir 1 can't solve your issue than it isn't getting solved. I suppose if you had a small real estate business, only focused on purchase leads, and aren't coming from a major competitor then Chime / Lofty will not bother you too much. They are also very upselling on the major other features and the intergrations for most other vendors don't work as you would think. **What problems is Lofty solving and how is that benefiting you?** In a noisy world of Real Estate CRMs - Lofty is trying to bring a solid interface with great tech. **Official Response from Kyndra Bibler:** > Robert, thank you for taking the time to share your feedback! We are so sorry to hear of your poor experience with Lofty and apologize for any inconvenience. We are making efforts and adding staff members to better our support and customer success channels. I've also escalated this to our leadership team. ### 25. Great CRM...but a lot of bugs. **Rating:** 3.0/5.0 stars **Reviewed by:** Andrew P. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2024 **What do you like best about Lofty?** I love having a website that works seamlessly with my CRM. **What do you dislike about Lofty?** Technical support is not US based and is extremely difficult to work with. Many times getting something fixed takes weeks if not months. **What problems is Lofty solving and how is that benefiting you?** Lead capture from website visitors. Customer relationshop management in general. **Official Response from Ana Mastrogiuseppe:** > Hi Andrew! Thanks for your feedback! We're glad you like the CRM integration and lead capture features. We’re sorry about the issues with support and are working to improve response times. Your input helps us get better! ### 26. Ultrafabulous **Rating:** 4.5/5.0 stars **Reviewed by:** Joshua Jae M. | Lead Generation Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2024 **What do you like best about Lofty?** It easy to navigate and very friendly user that it can easily be learn. I use it everyday. **What do you dislike about Lofty?** AI has it's downside, it doesn't label DNC correctly. Support takes a long time to reach out as well. **What problems is Lofty solving and how is that benefiting you?** It is very easy to create a landing page **Official Response from Ana Mastrogiuseppe:** > Thank you for your feedback! We're glad to hear that you find Lofty easy to navigate and user-friendly. We apologize for any inconvenience with the AI labeling and the delay in support. We are constantly working to improve our services and appreciate your input! ### 27. Amazing **Rating:** 4.5/5.0 stars **Reviewed by:** Myrene Mae A. | Cold Caller, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Lofty?** The way it can be organized easily. It's very amazing **What do you dislike about Lofty?** AI needs to be improved more. Sometimes it can create mistakes in labeling leads **What problems is Lofty solving and how is that benefiting you?** Support, they send updates immediately but sometimes it takes too long **Official Response from Ana Mastrogiuseppe:** > Thank you for your feedback! We understand the importance of accurate labeling and are continuously working to enhance our AI for better performance. We appreciate your patience and support! ### 28. Excellent all in one CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Deanna C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Lofty?** Love the fact that Lofty is easy to use and has a social marketing suite. Hands down one of the easier CRMs to learn and completely robust system that has lead generation, social media capabilities and great work flows for past clients and new leads. Highly recommend! **What do you dislike about Lofty?** Has a little bit of a learning curve but getting connected **What problems is Lofty solving and how is that benefiting you?** Having an affordable all in one system is crucial. Wonderful to be able to handle new leads, past clients, social media marketing all in one spot. **Official Response from Ana Mastrogiuseppe:** > Hi Deanna! Thanks for your review! We’re glad you find Lofty easy to use and appreciate its all-in-one features. We’re working on making the learning curve smoother and are here to help if you need anything. ### 29. As close to an all in one as you can find **Rating:** 5.0/5.0 stars **Reviewed by:** Kory P. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Lofty?** I absolutely love the AI Assistant in addition to the robust automations available. **What do you dislike about Lofty?** Support can stumble with complex problems. **What problems is Lofty solving and how is that benefiting you?** Centralized place for all real estate leads. Standardization of lead qualification process. **Official Response from Ana Mastrogiuseppe:** > Hi Kory! Thank you for your feedback! We’re thrilled you love the AI Assistant and automations. We’re working on improving support for complex issues and appreciate your input. If you need any help or have more suggestions, please let us know! ### 30. good website and CRM solution for Realtors **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Lofty?** Lots of tools available, and the ability to expand usage is great **What do you dislike about Lofty?** Difficult to navigate help desk, and figure out how to edit independently. **What problems is Lofty solving and how is that benefiting you?** Website and CRM **Official Response from Ana Mastrogiuseppe:** > Hi! Thank you for your feedback! We're happy to hear you value Lofty’s tools and expansion options, and we’ll use your input to improve the help desk experience. ### 31. Lofty as a Title and a Goal: The Real Estate CRM that Almost Has it All **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Lofty?** Lofty has strong core features and customization options, making it amenable to how your real estate group does business. It has basic integration options for working (GMail, Google Calendar, Microsoft Outlook, etc.) and a vast array of integrations for your Leads (Realtor, Zillow, Agent Image, etc.). The ability to post to your social media straight from Lofty (though there are *serious* limitations on files size) pair well with the marketing options Lofty provides. Lofty also has potential features and automation that would make your day-to-day work (from calling Leads, crafting CMAs, setting up tasks and To Do lists for listings and transactions) easier. **What do you dislike about Lofty?** To use the full breadth of Lofty features and make it a true one-stop-shop of a Real Estate CRM platform they will nickel-and-dime you. Do you want to make CMAs straight from Lofty? Monthly fee! Do you want to call from Lofty? Monthly fee! They sell it as a CRM that does it all, but only if you are willing to transfer from your previous tools, implement them in Lofty, and pay a fee. Is it worth it? We'll see! Setting things up in Lofty is also a hassle and a half. We are three months in (after using a change management company to help) and we are still building basic smart plans to automate our communications and pipeline flows. **What problems is Lofty solving and how is that benefiting you?** Lofty was implemented before I started. It was chosen because our real estate group when with Driven Leads for Google PPC Lead Generation. Now, after having transferred all data and tools from our previous CRMs, I am attempting to make Lofty our single source of truth. In the past, we would text from Top Producer, call from Vulcan7, etc. Moving those functions into Lofty has made it easier to track communications with Leads and setup our drip campaigns and automation. We are still working on the infrastructure for Lead Generation and Conversion. Having it all in Lofty has made life easier. **Official Response from Ana Mastrogiuseppe:** > HI! We're pleased you find Lofty's core features and integrations beneficial, though we understand your concerns about additional fees and the setup process. It's great that consolidating tools into Lofty has streamlined communication tracking and automation for your real estate group. Thanks again for choosing Lofty! ### 32. Best CRM to grace Real Estate **Rating:** 5.0/5.0 stars **Reviewed by:** Zachary K. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Lofty?** The ai assistant and how it can capture leads **What do you dislike about Lofty?** make the ai assitant have better responses **What problems is Lofty solving and how is that benefiting you?** -Captures leads on website -Ai assistant talks to and converts leads -Keeps me organzied **Official Response from Ana Mastrogiuseppe:** > Hello Zachary, we can't thank you enough for your wonderful review! Your feedback brightened our day, and we're delighted to hear that you enjoyed your experience with us. It's customers like you that motivate us to continuously strive for excellence. ### 33. Unhappy Client **Rating:** 0.0/5.0 stars **Reviewed by:** Edwin H. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Lofty?** It's number of features were impressive. **What do you dislike about Lofty?** Customer service is horrible. It was literally a bait and switch comming in and I didn't get the training I was promised. It was not an ease of use **What problems is Lofty solving and how is that benefiting you?** There was an issue with my website that took them weeks to solve with no one contacting me with any updates **Official Response from Ana Mastrogiuseppe:** > Hi Edwin. We're sorry to hear about your experience. We strive to provide excellent customer service and ensure that all users receive the promised training and support. We'll address these concerns internally to improve our services and communication. If you have any further feedback or need assistance, please reach out to us directly. ### 34. I don’t feel like I always need my phone. **Rating:** 4.5/5.0 stars **Reviewed by:** Brenda B. | Licensed Real Estate Broker State of Oregon, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Lofty?** The follow up system especially the AI powered assistant has allowed me the freedom to put down my phone at night and know that any leads that come in will be followed up with quickly and efficiently. **What do you dislike about Lofty?** The customer service can be hit or miss. Sometimes it takes days to respond. **What problems is Lofty solving and how is that benefiting you?** I love being able to set it up one time and have it continually following up for months. **Official Response from Ana Mastrogiuseppe:** > Hi Brenda! Appreciate your input! Delighted to hear Lofty's AI-powered assistant helps you step away from your phone while ensuring efficient follow-ups. We'll work on improving customer service response times. It's awesome that Lofty's automated follow-up system streamlines your workflow. Thanks again for choosing Lofty! ### 35. Great Service for teams and solo realtors **Rating:** 5.0/5.0 stars **Reviewed by:** Wesrom A. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** The easy to use interface. The reporting boards. The helpers. All of the sections are made to be reached with one or 2 clicks. The automations and AI tools help facilitate the life of the members. **What do you dislike about Lofty?** The dialer tool is not integrated with the basic feature. This is not a normal practice between the other options. **What problems is Lofty solving and how is that benefiting you?** Helping market our events and engage with our leads. **Official Response from Ana Mastrogiuseppe:** > Hi Wesrom! We're glad you find Lofty's interface easy to use and appreciate the convenience of our reporting boards and automation tools. Your feedback on the dialer tool is noted, and we'll consider it for future enhancements. It's great to hear that Lofty is helping you market events and engage with leads. If you have more insights or need assistance, feel free to reach out. Thank you for choosing Lofty. ### 36. Lofty is the 1st CRM that really works for me! **Rating:** 5.0/5.0 stars **Reviewed by:** Sundi C. | Real Estate Agent, Team Lead & Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Lofty?** I like that I can customize it the way I work. It's easy to navigate and feels fairly intuitive. **What do you dislike about Lofty?** I do get frustrated as a Canadian user sometimes as there are some limitations. Sometime customer service is a bit slow or not knowledgable about my problem. This does seem to be getting better however. **What problems is Lofty solving and how is that benefiting you?** Keeping my clients organized, providing a follow-up schedule and one-click advertising!! My favorite! I'm able to connect with my clients more, which results in more sales and I'm able to save SO much time not having to create an ad campaign - AND I get leads consistently. ### 37. Lofty, the platform for everything and everyone **Rating:** 4.0/5.0 stars **Reviewed by:** ben c. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Lofty?** Lofty is a platform that gives you everything that you need. There is no need to attempt to use 12 different platforms and website when you have Lofty. Keep in mind, I am pretty "techy" as people say, but I set up our website, not perfectly, but usably in just a few days. I really do recommend Lofty if you want an all-in-one solution, happy to explain more as well on FB. **What do you dislike about Lofty?** The features can be a bit overwhelming if you don't stay focused. The onboarding is a good place to start and it doesn't solve everything despite Lofty's attempts to do so. Your best bet is asking questions in the facebook group, constantly asking support, and continuing to try and try. Support is hit or miss, if you have an enterprise account you can ask your regional leader more questions and ask them for support and if you don't, it is hit or miss **What problems is Lofty solving and how is that benefiting you?** CRM, smart plans, grouping, website, dialer, texting, and much much more ### 38. Easy to configure with amazing features. Solid roadmap **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan V. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Lofty?** How easy it was to set up the CRM and the website. The guided setup was easy to follow **What do you dislike about Lofty?** No real dialer ox text feature from mobile. Caller ID seems to be lacking. Would like to be able to call clients from mpbile instead of dsktop **What problems is Lofty solving and how is that benefiting you?** I mainly use the email automation. Regular market updates, and mail sequances are key to nurtuning leads. **Official Response from Ana Mastrogiuseppe:** > Hi Jonathan, we're glad to hear that setting up both the CRM and website was a smooth process for you. We appreciate your feedback on the mobile dialer/text feature, and we're actively working to enhance these capabilities. It's great to know that our email automation features are helping you nurture leads effectively. If you have any further suggestions or need assistance, feel free to reach out. Thank you for choosing Lofty. ### 39. My all in one business Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Lofty?** The all-in-one platform and how i can do everything under one umbrella. **What do you dislike about Lofty?** Getting in touch with billing or support when it's urgent **What problems is Lofty solving and how is that benefiting you?** crm I can keep track of my entire business in lofy. the dialer to keep track of my call. smartplans and ai help me to reach out to my clients more frequently. **Official Response from Ana Mastrogiuseppe:** > It's great to hear that Lofty is helping you keep track of your entire business, manage your calls, and engage with your clients more effectively. We appreciate your feedback and are committed to providing a seamless experience for our users. ### 40. Super powered CRM management **Rating:** 5.0/5.0 stars **Reviewed by:** Christy S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Lofty?** Lofty provides Smart Plans which is a huge time saver for follow up. With the addition of AI, many more Smart Plans have been added. I receive immediate notifications of pertinent lead activity. **What do you dislike about Lofty?** The support has been a consistent issue. **What problems is Lofty solving and how is that benefiting you?** Lead follow up. The auto-generated tasks and notifications about lead activity allow me to effortlessly see where each lead is and how I can convert leads to clients. I use the Open House sign in consistently. I pay to manage my own website and for Lofty to auto post to Facebook, LinkedIn and Google My Business. **Official Response from Ana Mastrogiuseppe:** > Hi Christy! We're glad you find Lofty's Smart Plans and AI features beneficial for lead management! Apologies for any support issues you've faced. It's great that Lofty's auto-generated tasks and notifications streamline your lead follow-up, and its marketing features like Open House sign-in and auto posting are enhancing your efforts. Thanks again for choosing Lofty! ### 41. Fantastic Value **Rating:** 5.0/5.0 stars **Reviewed by:** Nate R. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Lofty?** Allows me to manage all aspects of my business from clients, to marketing as well as my website. I use it every day and gladly. To start using a new feature is a breeze as Lofty always has traning available. Setup was easier than expected. Integrating my email and leads programs was easy as well. **What do you dislike about Lofty?** Lofty can be overwhelming if you do not take your time to do training. Customer support chat and email could be faster than it is currently, but still good. **What problems is Lofty solving and how is that benefiting you?** All in one program instead of having to use multiple systems. ### 42. GREAT Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah M. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Lofty?** Lofty was extremely knowledgeable and helpful in assisting me in my website troubles. One of my favorite features is the FREE AI text check in ideas for clients. That is really helpful for me. I also love that the app is easy to use, and I can add to phone contacts with a click of a button. **What do you dislike about Lofty?** That you have to pay additional for features that should be included. **What problems is Lofty solving and how is that benefiting you?** They are helping me solve my problem with consistency. I can check in easily on clients, see what stages they are in etc. **Official Response from Ana Mastrogiuseppe:** > Hi Hannah! We're thrilled to hear that you had a great experience with our customer service team and find our AI text check-in feature helpful. We're continuously working to improve our offerings, and your feedback on pricing is noted. We're committed to providing value and enhancing your experience with Lofty. ### 43. I wouldn’t be able to do my job **Rating:** 5.0/5.0 stars **Reviewed by:** Matt F. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Lofty?** I love how lofty allows me to keep all my clients and leads in one place. The organization is second to none and it truly allows me to automate my business. **What do you dislike about Lofty?** I wish some of the paid marketing was free but that's about it. **What problems is Lofty solving and how is that benefiting you?** Keeping all of my leads and active clients in one spot. **Official Response from Ana Mastrogiuseppe:** > Hi Matt! We are delighted that you find Lofty's organization and automation helpful. We appreciate your feedback on the paid marketing aspect. It's great to hear that Lofty is effectively centralizing your leads and clients. Thanks for choosing Lofty! ### 44. Wonderfully powerful system **Rating:** 4.0/5.0 stars **Reviewed by:** Michael S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** I was coming from what I thought was an industry leader and standard in real estate CRMs. Well Lofty is light years beyond the previous CRMs innate capabilities. The automatic listing pages created to the seamless ability to create pay per click ads is just so easy to use. There are so many other reasons I love it, the ability "hand pick" listings to send via the baseline criteria is a game changer. **What do you dislike about Lofty?** The learning curve and tech support is understaffed (responses are slow). **What problems is Lofty solving and how is that benefiting you?** One stop shop for the two above items. **Official Response from Ana Mastrogiuseppe:** > Hi Michael! We're glad you find Lofty powerful! While we're sorry for any learning curve and delays in support, we're pleased it serves as your one-stop solution for advanced real estate CRM features. Thanks again for choosing Lofty! ### 45. Good overall solution. **Rating:** 3.0/5.0 stars **Reviewed by:** Emmett M. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** The web platform is great. The integration with the CRM is very robust. **What do you dislike about Lofty?** 1. Support is SUPER difficult. 2. CRM could have more flexibility 3. Property website URLs are WAY TOO long. 4. Things are buggy - often **What problems is Lofty solving and how is that benefiting you?** Integrating property and CRM to be in front of people. **Official Response from Ana Mastrogiuseppe:** > Hi Emmet, thank you for sharing your feedback. We're pleased to hear you appreciate Lofty's web platform and robust CRM integration. We're sorry to hear about your challenges with support and the CRM's flexibility, as well as the issues with property website URLs and bugs. We're actively working on improving these aspects to provide a smoother experience. Thanks again for choosing Lofty! ### 46. Lofty is an easy to learn and use real estate CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Lofty?** I LIKE LOFTY BEST FOR IT'S EASINESS TO USE. I ALSO LIKE THE SUPPORT, SPECIFICALLY THE CHAT SUPPORT. IT'S RELATIVELY EASY TO TEACH TO OUR NEW AGENTS AND THEN FOR THEM TO USE EVERYDAY. **What do you dislike about Lofty?** THTHE ONLY THING I DISLIKE ABOUT LOFTY IS IF YOU SUBMIT A TICKET AND DONT USE THE CHAT OR CALL FEATURE YOU MAY OR MAY NOT RECIEVE AN ANSWER. I ALSO WISH YOU COULD EXPORT THE AGENT REPORTING NUMBERS TO MAKE OUR PERSONAL REPORTS EASIER. **What problems is Lofty solving and how is that benefiting you?** HELPING MANAGE OUR LARGE NUMBER OF LEADS **Official Response from Ana Mastrogiuseppe:** > Hi! Thank you for sharing your thoughts with us. We truly value your feedback and apologize for any inconvenience you experienced regarding ticket submissions. Your comment about exporting agent reporting numbers is noted, and we'll certainly explore ways to make this process more convenient for our users. We're committed to improving our service and ensuring that every interaction with Lofty is seamless. If you have any further suggestions or need assistance, please don't hesitate to reach out to us directly. Thank you again for choosing Lofty. ### 47. Lofty is the perfect all-in-one solution **Rating:** 5.0/5.0 stars **Reviewed by:** Scott D. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Lofty?** I love how it can integrate seamlessly with other platforms. It is easy to use and implement. **What do you dislike about Lofty?** Lofty can become unorganized without a clear SOP. Customer Support can be out of touch. **What problems is Lofty solving and how is that benefiting you?** Making it easier to make more quality communications. **Official Response from Ana Mastrogiuseppe:** > Hi Scott! Thank you for sharing your experience! We're glad to hear you find Lofty seamless and easy to use. We'll work on improving organizational clarity and customer support to enhance your experience further. Your feedback is invaluable to us! ### 48. Lofty has been very useful to my business. Providing everything I need to be successful. **Rating:** 5.0/5.0 stars **Reviewed by:** Alexis D. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Lofty?** It's an all in one platform that makes it super easy to use. **What do you dislike about Lofty?** I would love the ability to create automated task for each client that work off a trigger. **What problems is Lofty solving and how is that benefiting you?** Keeping my CRM organized and easy to see what clients to nurture. **Official Response from Ana Mastrogiuseppe:** > Hi Alexis, thank you for your feedback. We're thrilled to hear you find Lofty's all-in-one platform super easy to use. Your suggestion for creating automated tasks based on triggers is noted, and we'll explore ways to enhance this functionality. It's great to know that Lofty is helping you keep your CRM organized and prioritize client nurturing. Thanks again for choosing Lofty! ### 49. Great CRM and decent website **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Lofty?** I like that the follow up campaigns are more than just drip emails - also incorporate texts, voicemails, etc. I also like that it auto pulls in leads from many sources. **What do you dislike about Lofty?** So many features - can sometimes get confusing to use in advanced ways. I also wish I could text from within Lofty using my own number vs. having to use a Lofty generated number that I don't own. Finally, I wish they would fix the issue with the Android mobile app that prevents caller ID on my cell phone from showing Lofty info. I think this works on iPhone and used to work on Android but no longer does - I was promised a fix. **What problems is Lofty solving and how is that benefiting you?** Helps me track and follow up on leads that I am nurturing. ### 50. Great capability **Rating:** 3.5/5.0 stars **Reviewed by:** Julia P. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Lofty?** Lofty has everything i need to run my real estate business **What do you dislike about Lofty?** Customer service suffers. Training videos need to be better and customer service needs to respond more quickly. **What problems is Lofty solving and how is that benefiting you?** Helps me manage all aspects of my biz in one spot **Official Response from Ana Mastrogiuseppe:** > Hi Julia! Thanks for sharing your thoughts! We're thrilled to hear that Lofty meets your real estate business needs. Your feedback on customer service and training videos is noted, and we're committed to improving in those areas. We're glad Lofty helps streamline your business operations in one convenient platform. If you have any further suggestions, feel free to reach out. ## Lofty Discussions - [When will Chime be implementing e-signatures?](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) - 1 comment, 1 upvote - [When is Chime going to add a email verifier to CRM?](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) - 2 comments, 1 upvote - [View Lofty pricing details and edition comparison](https://www.g2.com/products/lofty-lofty/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-11+07%3A07%3A12+-0500&secure%5Bsession_id%5D=935171f7-13ba-4be2-abc6-4960f7910198&secure%5Btoken%5D=0f3fe77f9b4aa9caff1b842b2ed67c9585c07a3e37b68cddc6788a6deb1b615a&format=llm_user) ## Lofty Integrations - [API Nation](https://www.g2.com/products/api-nation/reviews) - [dotloop](https://www.g2.com/products/dotloop/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Rezora](https://www.g2.com/products/rezora/reviews) - [Zapier for G Suite](https://www.g2.com/products/zapier-for-g-suite/reviews) ## Lofty Features **Relationship Management** - Lead Generation - Social Media Integration - CRM Integration **Client Management** - Lead Scoring - Contact Management - Lead Generation **Presentation** - Website Builder - MLS Integration - SEO Strategization - IDX Website **Task Management** - Marketing Automation - Document Management - Third-Party Integration **Platform Features** - Contact & Account Management - Opportunity & Pipeline Management - Task / Activity Management - Listing Management - Email Marketing - Transaction Management - Lead Management - CMA Management - Forecasting & Reporting - Dashboards **Platform Branding** - Operability - Brand Management **Platform Content** - Social Media Management - Communication Management - Website Management - Campaign Building **Agentic AI - Real Estate CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Natural Language Interaction - Decision Making **Platform Additional Functionality** - Reporting **Platform Integrations** - Integration with Real Estate CRM - Integration with Virtual Tour - Integration with Real Estate Activities Management ## Top Lofty Alternatives - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,487 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (564 reviews) - [CINC](https://www.g2.com/products/cinc/reviews) - 4.4/5.0 (193 reviews)