Lofty Reviews & Product Details

Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.

Product Website

Seller

Lofty

Discussions

Lofty Community

Languages Supported

English

Product Description

All the tools you need to succeed in real estateWith a powerful all-in-one platform, Chime helps you launch marketing campaigns, track your leads, build customer relationships, manage your website and communicate with your team seamlessly from your mobile or laptop. Chime frees you from too many fragmented apps, which waste your precious time and create headaches!

Overview by

Dave Carter

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Lofty Integrations

(3)

Verified by Lofty

Lofty Media

Lofty Robust Mobile App

Lofty IDX Websites

Lofty AI Assistant

Lofty Social Studio

Lofty Comprehensive Reporting

Official Downloads

(4)

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Technology Led Growth Strategies For Real Estate Teams

Follow Up Best Practices Every Agent Needs

Lofty Reviews (383)

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Spencer R.

Luxury Real Estate Professional

Small-Business (50 or fewer emp.)

10/15/2025

"BRUTAL SUPPORT and TECH all around"

0/5

What do you like best about Lofty?

Great in theory trying to be a jack of all trades Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Support is awful, unresponsive, incompetent. Wordpress plugin is missing a number of critical features. AI sales assistant is brutal. Social studio outputs are poor. The lofty texting and email is slow, the CRM server is very delayed, will slow down your browser dramatically anytime it is open, poor UI. Review collected by and hosted on G2.com.

Response from Mahriah Field of Lofty

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Hello Spencer, I am very sorry to hear that you've not had a great experience with Lofty. I have passed your feedback along to our Customer Success Manager, so that our team can help make any necessary changes.

Quillie W.

Associate Broker

Mid-Market (51-1000 emp.)

1/24/2022

"Good with the Bad"

4/5

What do you like best about Lofty?

Clients come back to my site to visit and support is willing to listen and may changes to improve the website. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

CRM is not quick to make changes but it works well with the website. Review collected by and hosted on G2.com.

Robert T.

Lic'd OR Principal Broker, Lic'd WA Broker

Small-Business (50 or fewer emp.)

11/10/2022

"Lofty is a great CRM and CMS"

5/5

What do you like best about Lofty?

Lofty has got it all - from the CRM to the website to great customer service. Chime is a big, complex program so there're inevitably questions that come up. their customer service always addresses any issues or questions immediately. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Can't think of anything. And now am filling in characters. Review collected by and hosted on G2.com.

Kevin B.

Real Estate Agent

Small-Business (50 or fewer emp.)

10/21/2025

"Affordable PPC Ads, But Needs Option to Pause When Overwhelmed"

3.5/5

What do you like best about Lofty?

The low cost of your PPC ads. Based on my research, its one of the lowest in the industry. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I'm not allowed to turn off the ad completely. I am inundated with work right now and I am missing on capitalizing on leads. Review collected by and hosted on G2.com.

Alexander D.

Team Leader

Small-Business (50 or fewer emp.)

4/27/2025

"Extremely valuable, but at what cost?"

0/5

What do you like best about Lofty?

Lofty is unmatched in its ability to provide your real estate business with powerful CRM tools integrated with your website. Automations help me manage a high volume of leads and clients to make sure I am quick to respond to new inquiries and stay top of mind until clients are ready to convert. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Think about Lofty's best features and how much you will rely on them, and now imagine them broken. When the features break you will experience long periods of downtime while waiting on the nonexistent support. You will experience it often, and just as soon as they solve your problem something else will break again. Forever. Review collected by and hosted on G2.com.

Verified User in Real Estate

Small-Business (50 or fewer emp.)

10/21/2025

"Feature-Rich Platform, But Pricey for Canadian Solo Users"

3.5/5

What do you like best about Lofty?

As a small brokerage owner I like the multitude of features including the auto emails/texts and landing pages Review collected by and hosted on G2.com.

What do you dislike about Lofty?

As a small brokerage based in Canada the US dollar exchange can be a little expensive and definitely not for a single user, in my opinion. Also the SEO seems lacking and can get expensive with FB/Google ads to drive traffic Review collected by and hosted on G2.com.

Verified User in Real Estate

Mid-Market (51-1000 emp.)

10/21/2025

"All-in-One Platform with Room for AI and Support Improvements"

4.5/5

What do you like best about Lofty?

One-stop shop - you can do so many things all in one platform. It's easy to integrate other platforms. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Some things still need to be improved. The AI marketer platform still needs work. Sometimes the customer support is frustrating as well. Review collected by and hosted on G2.com.

Jesse M.

REALTOR®, Agent Success Coach

Mid-Market (51-1000 emp.)

1/7/2025

"No other CRM I've used comes close to Lofty!"

5/5

What do you like best about Lofty?

Lofty is hands down one of the best tools I’ve used for my business. It’s a legit one-stop-shop that makes everything so much easier. I can set up nurture campaigns for past clients, automate things like mailing out cards based on the campaign, and keep all my social media accounts connected in one place. The social studio, ad tools, and lead farming options? Total game-changers. Plus, their customer support is absolutely amazing—they’re always quick to help and genuinely care about making sure you’re set up for success. And what really takes Lofty to the next level is how well it integrates with other platforms. It’s seamless—everything just works together. If you’re looking for a CRM that can do it all, Lofty’s the real deal. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Honestly, the only thing that I currently don't like about Lofty is that the Home Report feature doesn't allow for editing property details. If my clients were to do any updates, renovations, etc. I want to be able to make adjustments so that the value would accurately reflect the condition of their home. Review collected by and hosted on G2.com.

What problems is Lofty solving and how is that benefiting you?

In real estate, we wear a ton of different hats, and it can be a challenge to keep everything running smoothly. That’s where Lofty comes in—it helps me juggle all those roles without anything slipping through the cracks. The seamless integration with other platforms is a game-changer, syncing client info across the board so I’m always in the loop. With Lofty keeping me organized, I have more time to focus on what really matters—building great connections with my clients. Review collected by and hosted on G2.com.

Kenneth J.

REALTOR & Managing Broker

Small-Business (50 or fewer emp.)

1/26/2023

"Great features, continuous upgrades and improvements"

4.5/5

What do you like best about Lofty?

The website is easy to configure and personalize, and the CRM is generally good. Lofty has done a good job of adding "out of the box" features that were once paid add-ons. There are still a ton of paid add-ons for features that not every agent needs to take advantage of, but the agents that do still have the option to pay for them as needed. Once you understand the logic behind the system, everything makes sense and is easy to use. Support is quite good as well, and they are generally available live during US business hours. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

There is a steep learning curve for many things. Things that I would think would be straightforward take several clicks and multiple screens to access, or you have to get lost to find them. Once you find them though, they are easy to use. Review collected by and hosted on G2.com.

What problems is Lofty solving and how is that benefiting you?

Managing tasks that were once scattered across multiple tools and post-it notes in a single place has saved me time and headache. It took a fair bit of time to retool my processes to take advantage of Lofty's core offerings, but once I had the new and improved process down, I have saved HOURS per week using Lofty's integrated systems and tools. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Thank you for the feedback, Kenneth! We’re glad to hear that Lofty’s easy customization, CRM, and support have been working well for you. We appreciate your feedback on the learning curve and will continue improving the user experience to make things even more intuitive.

whitney j.

Owner

Small-Business (50 or fewer emp.)

1/7/2025

"Lofty has just about everything you'll need"

4/5

What do you like best about Lofty?

There are so many things, first, the AI has been awesome I love how it's getting better the more I use it. the property tracking auto-updates for clients is a time-saver. The ease of creating landing pages is one of my favorites. The fact that the agents and I can market their property from one spot is so helpful. The more I use it the more I learn. As new agents are on board the sign-in and training make implementing lofty great. When I have an issue which isn't very often customer service has been rock solf at getting me answers. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The system can be overwhelming, and only because there is so much at your fingertips, it's hard to take it all in. The only negative I have is the blog for the website. It could be I am missing something, but I have not found it easy to use. Other than that, the AI could be a little better on it follow-up, but that could just be a personal preference. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Thank you for the thoughtful review, Whitney! We're so glad to hear Lofty's AI, property tracking, and landing page tools have been helping you and your team. We appreciate your feedback on the blog and AI follow-up, and we'll work on improving those areas to make your experience even better.