--- title: Lofty Reviews meta\_title: 'Lofty Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 405 reviews by the users' company size, role or industry to find out how Lofty works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 405 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Lofty Reviews & Product Details Visit Website Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. * * * Product Website Lofty Seller [Lofty](https://www.g2.com/sellers/lofty) Discussions [Lofty Community](https://www.g2.com/products/lofty-lofty/discuss) Languages Supported English Solution Type All-in-One Overview by Dave Carter Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/lofty-lofty/pricing) ## Lofty Integrations (7) What do users say about integrations? Verified by Lofty [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") API Nation ](https://www.g2.com/products/api-nation/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") dotloop ](https://www.g2.com/products/dotloop/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp Email Marketing ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Rezora ](https://www.g2.com/products/rezora/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier for G Suite ](https://www.g2.com/products/zapier-for-g-suite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zillow Premier Agent ](https://www.g2.com/products/zillow-premier-agent/reviews) Show More ![Linda M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Linda M.") LM Linda M. Client Care Coordinator Small-Business (50 or fewer emp.) 4/16/2026 "Smart CRM Features Boost Consistency but Need Refinement" 4.5/5 What do you like best about Lofty? I use Lofty for lead conversion and follow-up, and it’s the only CRM I rely on for our database. My favorite features are Smart Plans and lead filtering, which really simplify my goals and help me meet my job responsibilities. Smart Plans make sure no lead gets left behind or falls through the cracks, while lead filters make it easy to focus my follow-ups on the leads that need attention most. I found Lofty’s initial setup fairly straightforward, and at this point it’s become second nature. I also appreciate that Lofty is always improving, and as long as that continues, we’ll be sticking with it. Customer support is another big plus—they’re quick to answer whenever I call because I’m stuck or don’t understand how to do something. Review collected by and hosted on G2.com. What do you dislike about Lofty? I don’t like that we can’t work with the same CSR agent each time. You finally get someone who really knows their stuff—like Alex—and then you can’t request him again. Instead, you’re thrown back into the roulette wheel of whether your CSR will know Lofty well enough to help you in a straightforward way. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Lofty helps prevent lead bleed and keeps follow-ups from falling through the cracks. Smart Plans and lead filtering make it easier to stay on track with my objectives and ensure no lead gets left behind, so I can focus my energy where it’s needed most. However, there’s a REAL loophole: when people unsubscribe from Smart Plans, it can remove the reminders entirely. We’ve found leads like this who ended up using other agents because we weren’t prompted to follow up after they unsubscribed, and we were never notified. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12640627/official_response/edit) Hello Linda, thank you for your review. We appreciate your time & business. I do apologize for the technical issues you've experienced. If there is anything ongoing that has not been resolved or in the process of being resolved, please feel free to let us know. 6/9/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jyoti G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jyoti G.") JG Jyoti G. Licensed Realtor 6/9/2026 "User-Friendly Platform with Strong Customer Service" 5/5 What do you like best about Lofty? I use Lofty for my website, search alerts, and market reports to nurture leads. I find the websites to be attractive and easy to use. I like the way I can view what properties the lead is viewing, and the overall functionality is user-friendly. The listings are attractive, and my clients find it user-friendly. The website and blog editing is easy to use and looks nice with the preset formatting. Additionally, the customer service is great; I love that you can get the help you need, and they have excellent follow-up. The initial setup was also fairly easy and straightforward. Review collected by and hosted on G2.com. What do you dislike about Lofty? I don't like that you have to pay to do the amount of phone calls and text messages I like to do. This is why I do not use the CRM for follow up. And I also don't like the AI assistant because I get notifications from multiple phone numbers and it's confusing. I like the concept so I might just need more support and learn more about it. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I use Lofty to make my website attractive and user-friendly, track lead activity, and enjoy user-friendly editing and blogging tools with preset formatting. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12941579/official_response/edit) Hello Jyoti, thank you for taking the time to leave a review. We appreciate your time. I do want to pass along a bit of helpful advice regarding your AI Assistant feedback, you do have the ability to customize the settings or toggle it off entirely. I will include a link about this as well. I'm also happy to pass your feedback along to the appropriate teams. Thank you. [See how Lofty improved](https://help.lofty.com/hc/en-us/articles/45951611704603-Sales-Agent-Smart-Leads-Settings) Validated ReviewerIncentivizedSource: Seller invite ![Jeffrey G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeffrey G.") JG Jeffrey G. Real Estate Team Leader Small-Business (50 or fewer emp.) 4/15/2026 "AI-Powered CRM That Keeps Our Team on Track with Every Client" 5/5 What do you like best about Lofty? First it is a great CRM to keep track of your clients and prospects but the implementation of all the AI features make follow up great and also helps out my team to know what to do with each client to stay in touch. Some of my agents are new to the industry and really makes a difference in their production. Review collected by and hosted on G2.com. What do you dislike about Lofty? I really don't have a dislike but would like it to be a bit easier to find and nearer duplicates when you have thousands of leads it would be nice to have AI be able to create a list to address this issue. Currently you have to just come upon them and do it at that time Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? It makes it easier if you have thousands of leads to figure out who you have not contacted within 30 days and then you can set them up for calls or address each one individually Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12636225/official_response/edit) Hello Jeffrey, thank you so much for leaving a review! We greatly appreciate your time and business. Validated ReviewerIncentivizedSource: Seller invite ![Brian R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brian R.") BR Brian R. Real Estate Agent Enterprise (\> 1000 emp.) 4/15/2026 "Efficient Campaign Management with Stellar Support" 4.5/5 What do you like best about Lofty? I like that the Lofty log in is very user-friendly, allowing me to easily use the system. Their customer service is amazing, which is another aspect I appreciate. The onboarding was very helpful; they walked me through how to set things up, and there are many classes and courses available. The email drip campaigns Lofty handles are very helpful, ensuring that all my past and new clients receive their messages. Review collected by and hosted on G2.com. What do you dislike about Lofty? There's a learning curve with Lofty. There are a lot of small features within the system that I don't know how to use, and sometimes I see them and I'd like to learn about them, but I don't necessarily know what they're for. I would love to learn about the other options available. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Lofty handles email drip campaigns for me, ensuring all my past and new clients receive their messages without me having to worry. It's very helpful. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12636588/official_response/edit) Hello Brian, thank you for your review! We greatly appreciate your time and business. We do offer multiple live training options five days per week. Feel free to check out https://lofty.com/training for the different courses available. Validated ReviewerIncentivizedSource: Seller invite ![Kevin S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin S.") KS Kevin S. Small-Business (50 or fewer emp.) 5/13/2026 "AI Integration Enhances Task Management, But UI Needs Work" 5/5 What do you like best about Lofty? I like the AI integration with Lofty because it gives me priorities and ideas on who to contact. It helps streamline my tasks by reducing wasted time and makes it easier to figure out what to say. Also, I prefer the layout of Lofty over the previous tools I've used. Review collected by and hosted on G2.com. What do you dislike about Lofty? The contact communication stack is very confusing, especially with AI conversations in the chat. You don't have a chat bubble, and seeing it all stacked on top of each other makes it difficult to discern what's going on. Even when isolated. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I use Lofty for prioritization, helping me focus on organizing and communicating tasks. The AI integration gives me priorities and ideas on who to contact, saving time and reducing effort in communication. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12808065/official_response/edit) Hello Kevin, thank you for your review. We greatly appreciate your time and business. Validated ReviewerIncentivizedSource: Seller invite ![Greg G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Greg G.") GG Greg G. Realtor Small-Business (50 or fewer emp.) 7/14/2026 "User-Friendly Platform with Clean, Professional-Looking Websites" 4.5/5 What do you like best about Lofty? It's user friendly. Websites look nice and clean. Review collected by and hosted on G2.com. What do you dislike about Lofty? Adding new leads can be a pain. Also, going back and forth between leads takes an extra step. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? It's helps me see which clients are opening emails and searching properties. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-13107757/official_response/edit) Hello Greg, thank you for your review! We greatly appreciate your time & business. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Vittorio I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vittorio I.") VI Vittorio I. Mid-Market (51-1000 emp.) 5/13/2026 "Lofty Keeps Us On Point and Organized" 5/5 What do you like best about Lofty? I find Lofty to be a great tool that helps me stay organized. I appreciate how it keeps me on track with tasks and the way it speaks to me and reminds me of important tasks, such as making phone calls and getting back to my clients. It plays a very important part in my business. Review collected by and hosted on G2.com. What do you dislike about Lofty? I wish Lofty could verify email and phone numbers to make sure they're correct. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I use Lofty to stay on time getting back to my clients, organizing my day. It keeps me organized and reminds me of tasks, so I don't forget important calls, crucial for my business. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12807173/official_response/edit) Hello Vittorio, thank you for your review. We greatly appreciate your time and business. Validated ReviewerIncentivizedSource: Seller invite ![Mike L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mike L.") ML Mike L. Realtor® Small-Business (50 or fewer emp.) 7/15/2026 "Powerful CRM with Room to Grow" 4.5/5 What do you like best about Lofty? I really don't know how it compares to other CRMS. I do find it a bit complicated. Review collected by and hosted on G2.com. What do you dislike about Lofty? I find it a somewhat too much complicated. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Compared to other CRMs, I really don't know. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-13111948/official_response/edit) Hello Mike, thank you for your review. We appreciate your time & business! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Tamisha L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tamisha L.") TL Tamisha L. Owner/Broker/Property Manager Small-Business (50 or fewer emp.) 7/14/2026 "Effortless Lead Organization and Seamless Importing" 5/5 What do you like best about Lofty? The ability to truly organize my leads and people and pull leads into the system Review collected by and hosted on G2.com. What do you dislike about Lofty? That the templates are entirely too basic. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Keeping leads organized and allowing consumers to communicate to us Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-13107624/official_response/edit) Hello Tamisha, thank you so much for your review! We greatly appreciate your time & business. Current UserValidated ReviewerIncentivizedSource: Seller invite ![David N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David N.") DN David N. 1/13/2026 "Streamlines CRM with Outstanding AI Support" 5/5 What do you like best about Lofty? I use Lofty for organizing my notes, leads, and database, and it helps me keep organized with assigning tasks and follow-up reminders. I appreciate that it integrates seamlessly with my email, Outlook, and Gmail, capturing leads automatically. One of my favorite features is the ability to record phone calls and receive a summary and next steps. The AI sales assistant is amazing, automating follow-ups and setting appointments, which I find incredibly beneficial. Their organization method with a pipeline system is excellent, allowing me to categorize leads efficiently. The support team is great, providing immediate assistance when needed, which I love. The setup process is fairly easy, thanks to the walkthrough and support available, and I've experienced tremendous success and scaling in my business since using Lofty. Review collected by and hosted on G2.com. What do you dislike about Lofty? I can't think of anything that doesn't work well for me. Maybe subscription management so I can see all the add-ons. I think they do have a billing center, so there's nothing I can think of. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I use Lofty to organize my notes, leads, and database. It integrates with email, captures leads automatically, records calls with summaries, and provides SMS reminders. It prevents leads from falling through the cracks with its CRM and AI sales assistant. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12209045/official_response/edit) Hello David, thank you for leaving a review. We appreciate your time & business. I will be happy to pass your feedback along to our team. Have a wonderful day! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Lofty? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Lofty ](https://www.g2.com/products/lofty-lofty/discussions/new) ![Kevin L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin L.") KL Kevin Leatherman • Last activity over 4 years ago When will Chime be implementing e-signatures? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) ![David G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David G.") DG David Gill • Last activity over 4 years ago When is Chime going to add a email verifier to CRM? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) [ View all Discussions ](https://www.g2.com/products/lofty-lofty/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 14 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/lofty-lofty/pricing) Lofty Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Product Avatar Image") BoldTrail 4.5/5(1,554) [ Compare Now ](https://www.g2.com/compare/boldtrail-vs-lofty-lofty) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f5f0475e8381f6df4405145e8e7d0611/real-geeks.png "Product Avatar Image") Real Geeks 4.5/5(109) [ Compare Now ](https://www.g2.com/compare/lofty-lofty-vs-real-geeks) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0435c19447ab8dcf32e39b33f58b6351/boomtown.png "Product Avatar Image") BoomTown 4.7/5(588) [ Compare Now ](https://www.g2.com/compare/boomtown-vs-lofty-lofty) ##### ##### Lofty Features Platform Features Contact & Account Management Opportunity & Pipeline Management Task / Activity Management Client Management Lead Scoring Contact Management Lead Generation Task Management Marketing Automation Third-Party Integration [ View More Features ](https://www.g2.com/products/lofty-lofty/features) ## Top-Rated Alternatives [ ![BoldTrail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoldTrail") BoldTrail 4.5/5(1,554) ](https://www.g2.com/products/boldtrail/reviews) [ ![BoomTown](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoomTown") BoomTown 4.7/5(588) ](https://www.g2.com/products/boomtown/reviews) [ ![CINC](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CINC") CINC 4.4/5(204) ](https://www.g2.com/products/cinc/reviews) [ View All Alternatives ](https://www.g2.com/products/lofty-lofty/competitors/alternatives) ##### Categories on G2 [Real Estate Marketing](https://www.g2.com/categories/real-estate-marketing)[Real Estate CRM](https://www.g2.com/categories/real-estate-crm) ##### Explore More [Which legal billing software is best for law firm time tracking?](https://www.g2.com/discussions/which-legal-billing-software-is-best-for-law-firm-time-tracking)[What handwritten notes tools are highest rated for individual users and small teams that need a simple, personal touch in outreach?](https://www.g2.com/discussions/what-handwritten-notes-tools-are-highest-rated-for-individual-users-and-small-teams-that-need-a-simple-personal-touch-in-outreach)[What is the easiest software for creating and managing work instructions for factory floor teams where the workers are not particularly tech-savvy?](https://www.g2.com/discussions/what-is-the-easiest-software-for-creating-and-managing-work-instructions-for-factory-floor-teams-where-the-workers-are-not-particularly-tech-savvy) [What are the most reliable insurance policy administration systems based on reviews from large insurance organisations managing high policy volumes?](https://www.g2.com/discussions/what-are-the-most-reliable-insurance-policy-administration-systems-based-on-reviews-from-large-insurance-organisations-managing-high-policy-volumes)[Best cloud-based budgeting and forecasting solutions](https://www.g2.com/discussions/best-cloud-based-budgeting-and-forecasting-solutions)[Pros and Cons Details](https://www.g2.com/products/lofty-lofty/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)