# BoomTown vs Lofty Comparison
---
## AI Generated Summary
- **G2 reviewers report** that BoomTown excels in providing a comprehensive platform for managing customer relationships, with users appreciating the ability to track customer activity and take notes seamlessly. This all-in-one approach is particularly beneficial for those looking to streamline their workflow.
- **Users say** that Lofty is user-friendly and offers a wide range of tools for staying connected with clients, including features for website creation and database management. This flexibility allows agents to customize their experience based on their specific needs, making it a robust option for diverse workflows.
- **Reviewers mention** that BoomTown's ease of use is a standout feature, with many praising its intuitive back office platform that enhances lead conversion efforts. The daily to-do list and tracking of email engagement are particularly highlighted as tools that help users stay organized and effective.
- **According to verified reviews** , Lofty faces some challenges in terms of support quality, with users noting that while the system is comprehensive, the support experience could be improved. This is an important consideration for those who may need assistance during implementation or ongoing use.
- **G2 reviewers highlight** that BoomTown's implementation process is quick and efficient, which is a significant advantage for users looking to get up and running without delays. The positive feedback on onboarding suggests that new users can expect a smoother transition to the platform.
- **Users report** that while Lofty offers a scalable solution with many features, some users feel that it may not match the same level of integration and ease of administration as BoomTown. This could impact daily usability for teams that rely heavily on seamless operations across various tools.



| | BoomTown | Lofty | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 588 | 402 | 
| **Largest Market Segment** | Small-Business (78.8% of reviews) | Small-Business (84.9% of reviews) | 
| **Entry Level Price** | Contact us to learn more! | Contact Us Per Month | 

---
## Top Pros & Cons

### BoomTown

Pros:
- Ease of Use (8 reviews)
- Lead Generation (4 reviews)

Cons:
- Update Issues (3 reviews)
- Email Issues (2 reviews)

### Lofty

Pros:
- Ease of Use (19 reviews)
- Features (16 reviews)

Cons:
- Poor Customer Support (11 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | BoomTown | Lofty | 
|---|---|---|
  | **Meets Requirements** | 9.0 (404 reviews) | 8.5 (309 reviews) | 
  | **Ease of Use** | 9.1 (408 reviews) | 8.2 (314 reviews) | 
  | **Ease of Setup** | 8.9 (147 reviews) | 7.5 (157 reviews) | 
  | **Ease of Admin** | 9.2 (133 reviews) | 7.9 (118 reviews) | 
  | **Quality of Support** | 9.1 (380 reviews) | 7.2 (301 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (136 reviews) | 8.1 (117 reviews) | 
  | **Product Direction (% positive)** | 8.5 (370 reviews) | 8.1 (298 reviews) | 

---
## Pricing

### BoomTown

#### Entry-Level Pricing

Plan: GROW

Price: Contact us to learn more!

Description: A powerful system with more advanced tools like a "sharing library" of proven drip campaigns, automated lead matching by property attributes, and integrations with best-of-breed industry point solutions. Get 10 users on the system, add more when you need to, and set everyone up with the solution that's built to drive conversions, and keep your team connected, productive, and accountable. 


[Browse all 4 editions](https://www.g2.com/products/boomtown/pricing)

#### Free Trial

No

### Lofty

#### Entry-Level Pricing

Plan: Lofty Agent

Price: Contact Us Per Month

Description: Best for agents.

Key Features:
- IDX Websites
- AI-Powered CRM
- Dynamic Lead Scoring

[Browse all 4 editions](https://www.g2.com/products/lofty-lofty/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Real Estate Activities Management

| Product | Score | Reviews |
|---|---|---|
| **BoomTown** | 8.5/10 | 188 |
| **Lofty** | N/A | N/A |

#### Administrative

| Feature | BoomTown | Lofty | 
|---|---|---|
| **E-Signature Capabilities** | 7.9 (86 reviews) | Not enough data | 
| **Document Management** | 7.7 (81 reviews) | Not enough data | 
| **Contact Management** | 9.3 (160 reviews) | Not enough data | 

#### Operational

| Feature | BoomTown | Lofty | 
|---|---|---|
| **Contract Management** | 7.8 (86 reviews) | Not enough data | 
| **Communication Tools** | 9.2 (167 reviews) | Not enough data | 
| **Transaction Management** | 7.7 (96 reviews) | Not enough data | 
| **Mobile App** | 8.6 (171 reviews) | Not enough data | 
| **Opportunity Tracking** | 9.2 (160 reviews) | Not enough data | 
| **Agent Monitoring** | 9.2 (138 reviews) | Not enough data | 

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **BoomTown** | 8.4/10 | 168 |
| **Lofty** | 8.0/10 | 170 |

#### Relationship Management

| Feature | BoomTown | Lofty | 
|---|---|---|
| **Lead Generation** | 9.2 (153 reviews) ✓ Verified | 7.8 (146 reviews) ✓ Verified | 
| **Social Media Integration** | 8.7 (126 reviews) ✓ Verified | 7.9 (146 reviews) | 
| **CRM Integration** | 9.2 (143 reviews) ✓ Verified | 8.6 (154 reviews) ✓ Verified | 

#### Presentation

| Feature | BoomTown | Lofty | 
|---|---|---|
| **Website Builder** | 8.6 (119 reviews) ✓ Verified | 8.1 (154 reviews) ✓ Verified | 
| **MLS Integration** | 9.0 (74 reviews) | 8.5 (168 reviews) | 
| **SEO Strategization** | 8.6 (60 reviews) | 7.0 (140 reviews) ✓ Verified | 
| **IDX Website** | 9.1 (121 reviews) ✓ Verified | 8.5 (157 reviews) ✓ Verified | 

#### Platform Branding

| Feature | BoomTown | Lofty | 
|---|---|---|
| **Operability** | 8.4 (26 reviews) | 8.5 (132 reviews) | 
| **Brand Management** | 8.4 (23 reviews) | 8.0 (124 reviews) | 

#### Platform Content

| Feature | BoomTown | Lofty | 
|---|---|---|
| **Social Media Management** | 7.4 (17 reviews) | 7.6 (109 reviews) | 
| **Communication Management** | 8.4 (22 reviews) | 8.2 (125 reviews) | 
| **Website Management** | 7.9 (21 reviews) | 8.3 (122 reviews) | 
| **Campaign Building** | 7.9 (19 reviews) | 7.8 (120 reviews) | 

#### Platform Additional Functionality

| Feature | BoomTown | Lofty | 
|---|---|---|
| **Reporting** | 8.1 (22 reviews) | 7.5 (113 reviews) | 

#### Platform Integrations

| Feature | BoomTown | Lofty | 
|---|---|---|
| **Integration with Real Estate CRM** | 8.3 (21 reviews) | 8.5 (113 reviews) | 
| **Integration with Virtual Tour** | 7.8 (17 reviews) | 7.5 (88 reviews) | 
| **Integration with Real Estate Activities Management** | 7.5 (19 reviews) | 7.9 (101 reviews) | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **BoomTown** | 8.7/10 | 308 |
| **Lofty** | 7.4/10 | 283 |

#### Client Management

| Feature | BoomTown | Lofty | 
|---|---|---|
| **Lead Scoring** | 8.7 (212 reviews) | 7.8 (243 reviews) | 
| **Contact Management** | 9.1 (229 reviews) | 8.5 (257 reviews) | 
| **Lead Generation** | 8.8 (228 reviews) | 7.2 (222 reviews) | 

#### Task Management

| Feature | BoomTown | Lofty | 
|---|---|---|
| **Marketing Automation** | 8.8 (212 reviews) | 7.7 (233 reviews) | 
| **Document Management** | 8.1 (131 reviews) | 6.9 (206 reviews) | 
| **Third-Party Integration** | 8.5 (164 reviews) | 7.7 (232 reviews) | 

#### Platform Features

| Feature | BoomTown | Lofty | 
|---|---|---|
| **Contact & Account Management** | 9.0 (267 reviews) | 8.4 (256 reviews) | 
| **Opportunity & Pipeline Management** | 9.1 (265 reviews) | 8.5 (262 reviews) | 
| **Task / Activity Management** | 9.0 (278 reviews) | 8.2 (259 reviews) | 
| **Listing Management** | 8.2 (204 reviews) | 7.7 (220 reviews) | 
| **Email Marketing** | 9.0 (265 reviews) | 8.0 (250 reviews) | 
| **Transaction Management** | 8.2 (184 reviews) | 7.2 (211 reviews) | 
| **Lead Management** | 9.2 (286 reviews) | 8.6 (263 reviews) | 
| **CMA Management** | 8.5 (203 reviews) | 7.4 (222 reviews) | 
| **Forecasting & Reporting** | 8.4 (204 reviews) | 7.2 (207 reviews) | 
| **Dashboards** | 8.9 (270 reviews) | 8.1 (251 reviews) | 

#### Agentic AI - Real Estate CRM

| Feature | BoomTown | Lofty | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (14 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.6 (13 reviews) | 
| **Decision Making** | Not enough data | 5.9 (11 reviews) | 

---
## Categories
**Shared Categories (2):** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing), [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm)

**Unique to BoomTown (1):** [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management)



---
## Reviewer Demographics

### By Company Size

| Segment | BoomTown | Lofty | 
|---|---|---|
| **Small-Business** | 78.8% | 84.9% | 
| **Mid-Market** | 18.5% | 10.5% | 
| **Enterprise** | 2.7% | 4.6% | 

### By Industry

#### BoomTown

- **Real Estate:** 97.2%
- **Marketing and Advertising:** 0.5%
- **Commercial Real Estate:** 0.5%
- **Financial Services:** 0.4%
- **Telecommunications:** 0.2%
- **Public Relations and Communications:** 0.2%
- **Nanotechnology:** 0.2%
- **Media Production:** 0.2%
- **Information Technology and Services:** 0.2%
- **Human Resources:** 0.2%
- **Other:** 0.4%

#### Lofty

- **Real Estate:** 97.9%
- **Commercial Real Estate:** 1.3%
- **Logistics and Supply Chain:** 0.3%
- **Information Services:** 0.3%
- **Accounting:** 0.3%

---
## Alternatives

### Alternatives to BoomTown

- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Placester](https://www.g2.com/products/placester/reviews) — 3.5/5 stars (84 reviews)
- [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews)
- [Contactually by Compass](https://www.g2.com/products/contactually-by-compass/reviews) — 4.2/5 stars (125 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)

### Alternatives to Lofty

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1538 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews)
- [Placester](https://www.g2.com/products/placester/reviews) — 3.5/5 stars (84 reviews)

---
## Top Discussions

### BoomTown

No discussions available for this product.

### Lofty

- Title: [When is Chime going to add a email verifier to CRM?](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) — 2 comments, 1 upvote
  > **Top comment:** "Great idea!"
- Title: [When will Chime be implementing e-signatures?](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kevin,

Great idea! Our goal is to have Chime be your one solution for all your business' needs. I've sent this to our product team in hopes that we can..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/boomtown-vs-lofty-lofty)