Link copied to clipboard

# BoomTown vs Lofty Comparison - What are their main differences?

Share
[
Export
](/compare/boomtown/lofty-lofty/export.csv)

BoomTownLofty[+ Add Product](#)

Reviews

**BoomTown** [

4.7/5(588)

](https://www.g2.com/products/boomtown/reviews#reviews)

**Lofty** [

4.3/5(407)

](https://www.g2.com/products/lofty-lofty/reviews#reviews)

Pricing

**BoomTown**
 **Contact us to learn more!** · GROW

**Lofty**
 **Contact Us** · Lofty Team

**Pricing Insights**
from reviews

Time to Implement

**BoomTown**
1 month

Based on 85 responses

**Lofty**
1 month

Based on 98 responses

Return on Investment

**BoomTown**
14 months

Based on 70 responses

**Lofty**
14 months

Based on 82 responses

Perceived Cost

**BoomTown**
$$$$$

**Lofty**
$$$$$

Average Discount

**BoomTown**
8%

**Lofty**
12%4% more

 ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")

 ![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

 ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call

Who do you want to talk with?

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent

 ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human

Pros & Cons

**BoomTown**
[
Ease of Use (7)
](https://www.g2.com/products/boomtown/reviews?filters%5Bsentiment_snippet%5D=1155692&qs=pros-and-cons#reviews)[
Lead Generation (4)
](https://www.g2.com/products/boomtown/reviews?filters%5Bsentiment_snippet%5D=1153794&qs=pros-and-cons#reviews)[
Update Issues (3)
](https://www.g2.com/products/boomtown/reviews?filters%5Bsentiment_snippet%5D=2061722&qs=pros-and-cons#reviews)[
Email Issues (2)
](https://www.g2.com/products/boomtown/reviews?filters%5Bsentiment_snippet%5D=1153613&qs=pros-and-cons#reviews)

**Lofty**
[
Ease of Use (20)
](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1218171&qs=pros-and-cons#reviews)[
Features (17)
](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1217901&qs=pros-and-cons#reviews)[
Missing Features (9)
](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1216915&qs=pros-and-cons#reviews)[
Poor Customer Support (9)
](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1218007&qs=pros-and-cons#reviews)

Integrations

**BoomTown**
Not enough data

**Lofty**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1fdddac607e0d51e7c70d637f162717a/api-nation.png "Product Avatar Image")

API Nation

](https://www.g2.com/products/api-nation/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f9fd21552494e6e689eb28136a890f03/dotloop.png "Product Avatar Image")

dotloop

](https://www.g2.com/products/dotloop/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image")

Intuit Mailchimp Email...

](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[
View all
](https://www.g2.com/products/lofty-lofty/integrations)

Screenshots

**BoomTown**
 ![BoomTown screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/54887/Montage-Version-3.png)

**Lofty**
No screenshot available

Ratings

Meets Requirements

**BoomTown**

9.0

9.0404

**Lofty**

8.5

8.5314

Ease of Use

**BoomTown**

9.1

9.1408

**Lofty**

8.2

8.2319

Ease of Setup

**BoomTown**

8.9

8.9147

**Lofty**

7.5

7.5161

Ease of Admin

**BoomTown**

9.2

9.2133

**Lofty**

7.9

7.9119

Quality of Support

**BoomTown**

9.1

9.1380

**Lofty**

7.2

7.2304

Has the product been a good partner in doing business?

**BoomTown**

9.3

9.3136

**Lofty**

8.1

8.1118

Product Direction (% positive)

**BoomTown**

8.5

8.5370

**Lofty**

8.1

8.1303

Features

Real Estate Marketing[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

8.4

168

8.0

171

Relationship Management

Lead Generation

9.2(won by 1.4)

153

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

147

|

Verified

Social Media Integration

8.7(won by 0.8)

126

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

146

CRM Integration

9.2(won by 0.6)

143

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

154

|

Verified

Presentation

Website Builder

8.6(won by 0.5)

119

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

155

|

Verified

MLS Integration

9.0(won by 0.5)

74

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

169

SEO Strategization

8.6(won by 1.5)

60

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.1

141

|

Verified

IDX Website

9.1(won by 0.6)

121

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

158

|

Verified

Platform Branding

Operability

8.4

26

8.5(won by 0.1)

132

Brand Management

8.4(won by 0.4)

23

8.0

124

Platform Content

Social Media Management

7.4

17

7.6(won by 0.2)

109

Communication Management

8.4(won by 0.2)

22

8.2

126

Website Management

7.9

21

8.3(won by 0.4)

123

Campaign Building

7.9(won by 0.1)

19

7.8

120

Platform Additional Functionality

Reporting

8.1(won by 0.6)

22

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

113

Platform Integrations

Integration with Real Estate CRM

8.3

21

8.5(won by 0.2)

113

Integration with Virtual Tour

7.8(won by 0.3)

17

7.5

88

Integration with Real Estate Activities Management

7.5

19

7.9(won by 0.4)

101

Real Estate CRM[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

8.7

308

7.5

287

Client Management

Lead Scoring

8.7(won by 0.9)

212

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

243

Contact Management

9.1(won by 0.6)

229

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

258

Lead Generation

8.8(won by 1.6)

228

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.2

223

Task Management

Marketing Automation

8.8(won by 1.0)

212

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

235

Document Management

8.1(won by 1.2)

131

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.9

206

Third-Party Integration

8.5(won by 0.8)

164

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

232

Platform Features

Contact & Account Management

9.0(won by 0.6)

267

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.4

257

Opportunity & Pipeline Management

9.1(won by 0.6)

265

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

263

Task / Activity Management

9.0(won by 0.8)

278

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

260

Listing Management

8.2(won by 0.5)

204

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

220

Email Marketing

9.0(won by 1.0)

265

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

252

Transaction Management

8.2(won by 1.0)

184

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.2

211

Lead Management

9.2(won by 0.6)

286

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

265

CMA Management

8.5(won by 1.1)

203

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.4

222

Forecasting & Reporting

8.4(won by 1.2)

204

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.2

207

Dashboards

8.9(won by 0.8)

270

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

251

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Appointment Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Commission Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Agentic AI - Real Estate CRM

Autonomous Task Execution

Not enough data

7.3(won by default)

14

Multi-step Planning

Not enough data

6.5(won by default)

13

Cross-system Integration

Not enough data

6.7(won by default)

12

Proactive Assistance

Not enough data

6.7(won by default)

11

Natural Language Interaction

Not enough data

5.6(won by default)

13

Decision Making

Not enough data

6.3(won by default)

12

Additional Functionality

Reporting/Analytics

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Property Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

For Real Estate

Not enough data

Not enough data

Client/Property Matching

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Omnichannel Outreach

Not enough data

Not enough data

Real Estate Activities Management[Hide 43 FeaturesShow 43 Features](javascript:void(0);)

8.5

188

Not enough data

Administrative

E-Signature Capabilities

7.9(won by default)

86

Not enough data

Document Management

7.7(won by default)

81

Not enough data

Contact Management

9.3(won by default)

160

Not enough data

Commission Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Agent Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Electronic Signature

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Operational

Contract Management

7.8(won by default)

86

Not enough data

Communication Tools

9.2(won by default)

167

Not enough data

Transaction Management

7.7(won by default)

96

Not enough data

Mobile App

8.6(won by default)

171

Not enough data

Opportunity Tracking

9.2(won by default)

160

Not enough data

Agent Monitoring

9.2(won by default)

138

Not enough data

Property Management

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Listing Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Additional Functionality

Social Media Integration

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

For Real Estate Agencies

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

API

Not enough data

Not enough data

Client/Property Matching

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Client Portal

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")](https://www.g2.com/products/boomtown/reviews)

BoomTown

Small-Business(50 or fewer emp.)

78.8%

Mid-Market(51-1000 emp.)

18.5%

Enterprise(\> 1000 emp.)

2.7%

[![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")](https://www.g2.com/products/lofty-lofty/reviews)

Lofty

Small-Business(50 or fewer emp.)

85.0%

Mid-Market(51-1000 emp.)

10.4%

Enterprise(\> 1000 emp.)

4.6%

Small-Business

(50 or fewer emp.)

78.8%

85.0%

Mid-Market

(51-1000 emp.)

18.5%

10.4%

Enterprise

(\> 1000 emp.)

2.7%

4.6%

Reviewers' Industry

[![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")](https://www.g2.com/products/boomtown/reviews)
BoomTown

Real Estate

97.2%

Marketing and Advertising

0.5%

Commercial Real Estate

0.5%

Financial Services

0.4%

Telecommunications

0.2%

Other

1.2%

[![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")](https://www.g2.com/products/lofty-lofty/reviews)
Lofty

Real Estate

97.9%

Commercial Real Estate

1.3%

Logistics and Supply Chain

0.3%

Information Services

0.3%

Accounting

0.3%

Other

0.0%

FAQs

## BoomTown vs Lofty FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between BoomTown vs Lofty?

BoomTown stands out for higher reviewer satisfaction in ease of use, setup, and support compared to Lofty.

| [BoomTown](https://www.g2.com/products/boomtown/reviews) | [Lofty](https://www.g2.com/products/lofty-lofty/reviews) |
| --- | --- |
| 4.7/5 (588 reviews) | 4.3/5 (405 reviews) |
| Small-Business | Small-Business |
| 8.9 | 7.6 |
| 9.1 | 7.2 |
| Ease of Use | Ease of Use |

### How do the pricing models of BoomTown and Lofty compare?

BoomTown is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Lofty.

- **BoomTown:** Reviewers highlight strong value for the features provided, with positive sentiment around the investment in lead generation and CRM capabilities.
- **Lofty:** In recent reviews, several reviewers mention Lofty as expensive, with additional costs for features and advertising frequently cited as a trade-off.

### What are the best alternatives to BoomTown and Lofty?

The top three alternatives to BoomTown and Lofty are BoldTrail, Brivity, and IXACT Contact Real Estate CRM.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [BoomTown](https://www.g2.com/products/boomtown/reviews) | 4.7/5 (588 reviews) | Small-Business | Strong value for lead generation and CRM | Ease of Use |
| [Lofty](https://www.g2.com/products/lofty-lofty/reviews) | 4.3/5 (405 reviews) | Small-Business | Expensive, with add-on costs for features | Ease of Use |
| [BoldTrail](https://www.g2.com/products/boldtrail/reviews) | 4.5/5 (1554 reviews) | Small-Business | — | Comprehensive feature set |
| [Brivity](https://www.g2.com/products/brivity/reviews) | 4.2/5 (44 reviews) | Small-Business | — | Lead management |
| [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) | 4.5/5 (268 reviews) | Small-Business | — | Contact management |

### Which Real Estate CRM features should I prioritize when comparing BoomTown and Lofty?

Buyers should prioritize ease of use, lead generation, automation, integrations, and customer support when comparing BoomTown and Lofty.

- **Ease of Use:** BoomTown scores 9.1; Lofty scores 8.2. All-time mentions: BoomTown (7), Lofty (19).
- **Lead Generation:** BoomTown all-time mentions: 4; Lofty all-time mentions: 9.
- **Automation:** BoomTown all-time mentions: 2; Lofty all-time mentions: 7.
- **Integrations:** Lofty all-time mentions: 10; BoomTown not cited for integrations in recent reviews.
- **Customer Support:** BoomTown scores 9.1; Lofty scores 7.2. All-time mentions: BoomTown (2), Lofty (7).

### What are the pros and cons of BoomTown vs Lofty?

BoomTown's headline strength is ease of use, while Lofty is most frequently praised for its broad feature set and integrations.

- **BoomTown strengths:** Ease of use (7 all-time mentions), lead generation (4), contact management (3), automation (2), client management (2), customer support (2), organization (2).
- **BoomTown trade-offs:** Update issues (3), email issues (2), poor lead quality (2), attachment issues (1).
- **Lofty strengths:** Ease of use (19), features (16), integrations (10), customization (9), lead generation (9), automation (7), customer support (7), easy setup (7), efficiency (7), tools (7), AI integration (6), CRM (6), contact management (5).
- **Lofty trade-offs:** Poor customer support (11), missing features (9), learning curve (8), AI inefficiency (6), not user-friendly (6), expensive (5).

### Is BoomTown or Lofty better for small businesses?

BoomTown is the stronger fit for small businesses, with higher satisfaction among small-business reviewers.

- **BoomTown:** Largest segment is Small-Business, with reviewers consistently citing ease of use and strong support for small teams.
- **Lofty:** Largest segment is Small-Business, but reviewers note a steeper learning curve and higher costs as trade-offs for smaller organizations.

### Which Real Estate CRM platform has better integrations?

Lofty is favored by reviewers for integrations, with more frequent and positive mentions than BoomTown.

- **BoomTown:** Reviewers do not cite integrations as a standout feature in recent reviews.
- **Lofty:** Integrations are cited in 10 all-time reviews, with recent reviewers highlighting integration with email, calendars, and other apps as a key strength.

### How do BoomTown and Lofty compare on customer support?

BoomTown outperforms Lofty on Quality of Support by a material margin, with a 9.1 score versus Lofty's 7.2.

- **BoomTown:** Reviewers consistently praise responsive and helpful customer support, with positive experiences noted in recent reviews.
- **Lofty:** Support is cited as a trade-off, with 11 all-time mentions of poor customer support and recent reviews noting slow response times and difficulty resolving issues.

### Which is easier to implement, BoomTown or Lofty?

BoomTown is easier to implement than Lofty, with a higher Ease of Setup score (8.9 vs 7.6).

- **BoomTown:** Reviewers describe straightforward setup, easy onboarding, and accessible training resources.
- **Lofty:** Reviewers note a steeper learning curve, more complex onboarding, and challenges with initial configuration, especially for MLS integration.

### Which product has better Lead Generation?

Lofty is more frequently cited for lead generation, with 9 all-time mentions compared to BoomTown's 4.

- **BoomTown:** Lead generation is cited in 4 all-time reviews, with reviewers noting effective lead capture and follow-up tools.
- **Lofty:** Lead generation is cited in 9 all-time reviews, with reviewers highlighting built-in PPC tools, automated follow-up, and marketing features as key strengths.

Alternatives

**BoomTown Alternatives**

 ![Brivity](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cc0fc881eb9ea6f618d4940220ecd67/brivity.jpg "Brivity")

[
Brivity
](/products/brivity/reviews)

 ![IXACT Contact Real Estate CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ba32f15f305ca80d86e6306ce3f61b19/ixact-contact-real-estate-crm.jpg "IXACT Contact Real Estate CRM")

[
IXACT Contact Real Estate CRM
](/products/ixact-contact-real-estate-crm/reviews)

 ![Market Leader](https://images.g2crowd.com/uploads/product/hd_favicon/1510008532/market-leader.svg "Market Leader")

[
Market Leader
](/products/market-leader/reviews)

 ![CINC](https://images.g2crowd.com/uploads/product/hd_favicon/50656ef66ac47b05fee431aa79fb51e1/cinc.svg "CINC")

[
CINC
](/products/cinc/reviews)

**Lofty Alternatives**

 ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail")

[
BoldTrail
](/products/boldtrail/reviews)

 ![CINC](https://images.g2crowd.com/uploads/product/hd_favicon/50656ef66ac47b05fee431aa79fb51e1/cinc.svg "CINC")

[
CINC
](/products/cinc/reviews)

 ![Real Geeks](https://images.g2crowd.com/uploads/product/hd_favicon/47f2ea1341937e360e1a0f9bdf5c6cd7/real-geeks.svg "Real Geeks")

[
Real Geeks
](/products/real-geeks/reviews)

 ![Brivity](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cc0fc881eb9ea6f618d4940220ecd67/brivity.jpg "Brivity")

[
Brivity
](/products/brivity/reviews)