--- title: Lofty Reviews meta\_title: 'Lofty Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 405 reviews by the users' company size, role or industry to find out how Lofty works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 405 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Lofty Reviews & Product Details Visit Website Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. * * * Product Website Lofty Seller [Lofty](https://www.g2.com/sellers/lofty) Discussions [Lofty Community](https://www.g2.com/products/lofty-lofty/discuss) Languages Supported English Solution Type All-in-One Overview by Dave Carter Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/lofty-lofty/pricing) ## Lofty Integrations (7) What do users say about integrations? Verified by Lofty [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") API Nation ](https://www.g2.com/products/api-nation/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") dotloop ](https://www.g2.com/products/dotloop/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp Email Marketing ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Rezora ](https://www.g2.com/products/rezora/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier for G Suite ](https://www.g2.com/products/zapier-for-g-suite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zillow Premier Agent ](https://www.g2.com/products/zillow-premier-agent/reviews) Show More ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 4/21/2026 "Easy Setup, But Support and Ad Handling Fell Short" 3.5/5 What do you like best about Lofty? It was easy to set up my website and import my contacts. Review collected by and hosted on G2.com. What do you dislike about Lofty? I don’t feel like I got the help I needed. I was brand new to Lofty and didn't know what I was doing so I called them. My searches with the idx were supposed to be set up so that customers could search the homes that were available. When I called, they told me the issue was resolved, but it still wasn’t. I paid for advertising, but my website wasn’t set up correctly and they ran the ads anyway. You only get one chance to make a good impression, and I spent $194 for nothing. I reached out again and was basically told, “too bad.” I won’t advertise with them ever again. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Lofty is keeping my clients engaged in the home buying and selling process and alerting me when clients need for me to reach out. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12663410/official_response/edit) Hello, thank you for taking the time to leave a review. I apologize for the experience you received. If you're able to provide additional details, I can certainly pass it along. Current UserValidated ReviewerIncentivizedSource: Organic Review from User Profile ![Stephen V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen V.") SV Stephen V. Licensed Realtor Small-Business (50 or fewer emp.) 4/16/2026 "Effortless CRM with Stellar Automation, Lacks Direct Support" 4/5 What do you like best about Lofty? I think Lofty is a great real estate CRM, with its ease of use standing out as a major strength. It has a lot of functions, and most of them work great, rating them a nine out of ten. I love the automations, which save me a lot of time by keeping me in front of customers without me having to do anything. It automatically sends emails and text messages, so I don't have to manually send them. The initial setup was very easy. Review collected by and hosted on G2.com. What do you dislike about Lofty? I sometimes have issues with support. You don’t really get to talk to support directly; you talk to somebody who connects to support and then they give you the answer. It feels like a long process and there's potential for misunderstandings, making it longer than it should be. Another issue is that their AI isn’t as strong as it could be. It often sends messages that aren’t relevant and sounds too robotic. The messages aren't timely and sometimes it sends too many or too few messages, not sounding human at all. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I love Lofty's ease of use and its automations, which save a lot of time by automatically sending emails and text messages to keep me in front of customers without any effort. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12640725/official_response/edit) Hello Stephen, thank you for your review. We appreciate your time and feedback. I will make sure to pass along your comments regarding support and the AI voice, so that we can make improvements. Validated ReviewerIncentivizedSource: Seller invite ![Lisa M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lisa M.") LM Lisa M. Mid-Market (51-1000 emp.) 4/15/2026 "Feature-Rich CRM with Email Challenges" 4/5 What do you like best about Lofty? I like that Lofty is easy to use and it has a lot of built-in features that make my organization easier. I appreciate the ad campaigns that it can run for me and how it integrates data from other sites, filtering it directly into the software for use as leads. Review collected by and hosted on G2.com. What do you dislike about Lofty? Sending out emails from multiple email addresses seems to be a little issue. I know they're working on it, but it can probably result in spam for different users because they don't recognize the email address. What could help is if the emails directly to the end users could come from one email address that the individual owner of the account wants Lofty to use. Currently, it sends emails out from multiple system-generated emails that are probably going into my customer's spam folders. I'm still learning it. You just have to play around with it. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Lofty houses all of my clients and potential clients' information, along with their buying or selling statuses. It's easy to use and has features that make organization easier. It runs ad campaigns and integrates data from other sites to generate leads. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12636255/official_response/edit) Hi Lisa, thank you so much for your review. We appreciate your time and business. I am sorry to hear about troubles with your emails coming from multiple addresses and know that can be confusing. By chance, have you set up sending email domain? If not, that may help alleviate this. [See how Lofty improved](https://help.lofty.com/hc/en-us/articles/11813812279195-Sending-Email-Domain#h_01GPCC98T2VJJS2NEKT9G742BV) Validated ReviewerSource: Organic ![Uros M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Uros M.") UM Uros M. Mid-Market (51-1000 emp.) 4/16/2026 "Great CRM Features, Needs Better Support" 4/5 What do you like best about Lofty? I like Lofty because it is constantly improving and offers useful features like chatbot follow-up, landing pages, and smart plans. These tools help me manage tasks like CRM, lead communication, lead generation, and organizing communication effectively, allowing me to stay in touch with clients effortlessly. Review collected by and hosted on G2.com. What do you dislike about Lofty? Customer service and issue solving. It takes too long to hear back, chat almost never gets answered anymore. Tech team says problem is solved, and it is not. I don't understand why there is no more effort to understand the problem, test it before coming back to customers saying it is solved. Moving my account from another brokerage to new brokerage was very unpleasant. The person who supposed to help was not responding at all. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I use Lofty for CRM, keeping lead communication organized, and staying in touch with clients. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12636241/official_response/edit) Hello Uros, thank you for your review. We appreciate your time and business. I am sorry to hear about your experience with Support. I would be happy to pass this feedback along to our Support leadership. Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 1/15/2026 "Lofty Packs a Powerful Real Estate Feature Set with Smart Automation" 4/5 What do you like best about Lofty? 1. Strong Real Estate Feature Set Lofty isn’t just a CRM — it includes tools many agents need: IDX website integration, lead capture pages, marketing automation (“Smart Plans”), power dialer, AI assistant follow-ups, and analytics reporting. It’s designed to help you convert more leads without juggling 3–4 separate apps. 2. Lead Generation Powerhouse Beyond contact management, Lofty has built-in PPC and digital marketing tools that push traffic into your CRM, plus automated follow-up that keeps leads warm. For teams that lean on lead gen, that’s a big plus. 3. User Experience & Customization The interface is clean, organized, and intuitive for everyday tasks. Features like SMS reminders, appointment syncing, and easy call logging help keep workflows tight. Customers also appreciate customization options and robust integration with email, calendars, and apps. 4. AI Tools & Automation Lofty’s AI assistant can automate messaging, appointment setting, and routine tasks — a real time-saver if you use it consistently. Review collected by and hosted on G2.com. What do you dislike about Lofty? 1. Learning Curve Can Be Real Because Lofty packs so much functionality, new users can feel overwhelmed. Getting every feature dialed in — from automation to IDX sites — takes time and some training. 2. Mixed Support Experiences Customer support can have slow responses and long wait times, or difficulty resolving complex issues quickly. That’s not trivial when you depend on the system daily. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Integrating many of my work tasks into one platform. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12219370/official_response/edit) Hello, thank you for leaving a review. We appreciate your business and time. I am happy to pass your feedback along. Is there a specific support request that has not been resolved for you that we can assist with? Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller HB Holly B. Real Estate 1/13/2026 "Great Presentation, but Slow Onboarding" 4/5 What do you like best about Lofty? I feel like Lofty has great presentation for my website and it's somewhat and mostly enjoyable to use compared to others. It seems pretty user friendly and aesthetically pleasing. I like the website and the plans being able to integrate with social media and also do marketing from there and create presentations. The higher caliber presentations give off a more luxury feel than those I've experienced before, like with Keller Williams, making them feel higher quality depending on your style. Review collected by and hosted on G2.com. What do you dislike about Lofty? It took forever to onboard and get everything up and running. Coordinating with my MLS was a hassle, and it definitely took, like, three weeks or over a month. Also, the phone number I selected wasn't assigned, and when I addressed this, it just didn't seem important and was overlooked. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Lofty gives my website a great presentation, making it aesthetically pleasing and user-friendly. It's a CRM that's enjoyable to use compared to others. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12211244/official_response/edit) Hello Holly, thank you for taking the time to leave a review. We appreciate your business and effort. I am happy to hear that you're enjoying your Lofty website and marketing tools. I will be more than happy to pass your feedback regarding onboarding to our Onboarding and Customer Success team for review and sincerely apologize for the less than stellar experience. Please let us know if there's anything else I can assist with Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kevin M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin M.") KM Kevin M. Small-Business (50 or fewer emp.) 6/9/2026 "Streamlined Client Management with Easy Setup" 4/5 What do you like best about Lofty? I use Lofty for my real estate business, and I find it really helps me keep track of clients. I really appreciate that it's easy to use. I like the client retention systems because they keep me in constant contact with clients, and the initial setup was easy. Review collected by and hosted on G2.com. What do you dislike about Lofty? less paid-for features Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I use Lofty to keep track of clients, ensuring constant contact and improving client retention. It's easy to use. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12939924/official_response/edit) Hello, Kevin. Thank you so much for your review. We greatly appreciate your time & your business. I will make sure to pass all your feedback along. Have a great day! Validated ReviewerIncentivizedSource: Seller invite ![Ryan V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan V.") RV Ryan V. Real Estate Agent Small-Business (50 or fewer emp.) 11/20/2023 "Organized CRM with Scope for Improvement" 4/5 What do you like best about Lofty? I love that my calls can be recorded and an AI summary is provided. Review collected by and hosted on G2.com. What do you dislike about Lofty? The things that could be most improved are customer service as well as additional features being added that we always have to pay for. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I use Lofty to keep everything organized, from who I should call to managing my day-to-day tasks. Review collected by and hosted on G2.com. Show More Response from Ana Mastrogiuseppe of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-8901975/official_response/edit) Hi Ryan! We're thrilled to hear you're loving Lofty's property matching feature! While we're sorry for any past delays in customer service, we're committed to improvement. It's great to know that Lofty's all-in-one platform helps you centralize your real estate operations efficiently. Thanks again for choosing Lofty! 4/15/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Andrew K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew K.") AK Andrew K. Broker Associate Small-Business (50 or fewer emp.) 4/22/2026 "Full-Featured Lead-to-Deal Platform, But Needs More Testing and Fewer Redesigns" 3.5/5 What do you like best about Lofty? Lofty offers a full featured software designed to turn leads into deals. Review collected by and hosted on G2.com. What do you dislike about Lofty? Unfortunately much of the software is released before being fully tested and needs too many redesigns and bug fixes to function as intended. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Saving time and money. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12670341/official_response/edit) Hello Andrew, thank you so much for your review. We greatly appreciate your time and business. I have taken your feedback and passed it along to our Product leadership team. Please let me know if there's anything else I can help with. Current UserValidated ReviewerIncentivizedSource: Seller invite FD Farrah D. 10/23/2025 "Strong Customer Support with AI-Powered Features" 4/5 What do you like best about Lofty? I have found Lofty to be incredibly helpful in solving various organizational challenges related to my real estate CRM needs. It excels in prioritizing clients' needs and organizing their data, which has been a significant benefit for me. I really appreciate the AI capabilities of the platform, which enhance its efficiency and usefulness. Additionally, the support quality has been outstanding. Despite facing many initial challenges, customer service has been very supportive and resolved issues well, which is a crucial factor for me in deciding to use Lofty again. Furthermore, Lofty's ability to integrate with many of my lead generation platforms is another aspect that I enjoy, as it ensures a smooth workflow and efficiency in managing tasks. Review collected by and hosted on G2.com. What do you dislike about Lofty? I find the process of conducting searches within the multiple MLS's that Lofty feeds from to be less intuitive and more complicated than I would like. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I use Lofty to organize and prioritize client needs, streamline data management, and integrate with multiple lead generation platforms effectively. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Lofty? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Lofty ](https://www.g2.com/products/lofty-lofty/discussions/new) ![Kevin L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin L.") KL Kevin Leatherman • Last activity over 4 years ago When will Chime be implementing e-signatures? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) ![David G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David G.") DG David Gill • Last activity over 4 years ago When is Chime going to add a email verifier to CRM? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) [ View all Discussions ](https://www.g2.com/products/lofty-lofty/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 14 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/lofty-lofty/pricing) Lofty Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Product Avatar Image") BoldTrail 4.5/5(1,554) [ Compare Now ](https://www.g2.com/compare/boldtrail-vs-lofty-lofty) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f5f0475e8381f6df4405145e8e7d0611/real-geeks.png "Product Avatar Image") Real Geeks 4.5/5(109) [ Compare Now ](https://www.g2.com/compare/lofty-lofty-vs-real-geeks) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0435c19447ab8dcf32e39b33f58b6351/boomtown.png "Product Avatar Image") BoomTown 4.7/5(588) [ Compare Now ](https://www.g2.com/compare/boomtown-vs-lofty-lofty) ##### ##### Lofty Features Platform Features Contact & Account Management Opportunity & Pipeline Management Task / Activity Management Client Management Lead Scoring Contact Management Lead Generation Task Management Marketing Automation Third-Party Integration [ View More Features ](https://www.g2.com/products/lofty-lofty/features) ## Top-Rated Alternatives [ ![BoldTrail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoldTrail") BoldTrail 4.5/5(1,554) ](https://www.g2.com/products/boldtrail/reviews) [ ![BoomTown](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoomTown") BoomTown 4.7/5(588) ](https://www.g2.com/products/boomtown/reviews) [ ![CINC](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CINC") CINC 4.4/5(204) ](https://www.g2.com/products/cinc/reviews) [ View All Alternatives ](https://www.g2.com/products/lofty-lofty/competitors/alternatives) ##### Categories on G2 [Real Estate Marketing](https://www.g2.com/categories/real-estate-marketing)[Real Estate CRM](https://www.g2.com/categories/real-estate-crm) ##### Explore More [Which legal billing software is best for law firm time tracking?](https://www.g2.com/discussions/which-legal-billing-software-is-best-for-law-firm-time-tracking)[What handwritten notes tools are highest rated for individual users and small teams that need a simple, personal touch in outreach?](https://www.g2.com/discussions/what-handwritten-notes-tools-are-highest-rated-for-individual-users-and-small-teams-that-need-a-simple-personal-touch-in-outreach)[What is the easiest software for creating and managing work instructions for factory floor teams where the workers are not particularly tech-savvy?](https://www.g2.com/discussions/what-is-the-easiest-software-for-creating-and-managing-work-instructions-for-factory-floor-teams-where-the-workers-are-not-particularly-tech-savvy) [What are the most reliable insurance policy administration systems based on reviews from large insurance organisations managing high policy volumes?](https://www.g2.com/discussions/what-are-the-most-reliable-insurance-policy-administration-systems-based-on-reviews-from-large-insurance-organisations-managing-high-policy-volumes)[Best cloud-based budgeting and forecasting solutions](https://www.g2.com/discussions/best-cloud-based-budgeting-and-forecasting-solutions)[Pros and Cons Details](https://www.g2.com/products/lofty-lofty/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)