--- title: Lofty Reviews meta_title: 'Lofty Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 405 reviews by the users' company size, role or industry to find out how Lofty works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 405 scale: '5' date_modified: '2026-08-07' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Lofty Reviews **Vendor:** Lofty **Category:** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) **Average Rating:** 4.3/5.0 **Total Reviews:** 405 ## About Lofty Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. ## Lofty Pros & Cons **What users like:** - Users value the **ease of use** of Lofty, enjoying its seamless setup and comprehensive toolset for efficient management. (19 reviews) - Users appreciate the **intuitive design and extensive features** of Lofty, enhancing customization and ease of use. (16 reviews) - Users love the **seamless integrations** of Lofty, allowing efficient handling of all tasks within one platform. (10 reviews) - Users love the **customization options** of Lofty, making it a versatile tool that meets all their business needs. (9 reviews) - Users value Lofty's **lead generation capabilities** , which efficiently manage relationships and enhance productivity for realtors. (9 reviews) - Users value the **automation features** of Lofty, citing time savings and streamlined follow-up processes for leads. (7 reviews) - Customer Support (7 reviews) - Easy Setup (7 reviews) - Efficiency (7 reviews) - Setup Ease (7 reviews) **What users dislike:** - Users report **poor customer support** with Lofty, often finding it unresponsive and unhelpful when issues arise. (11 reviews) - Users express frustration over **missing features** in Lofty, highlighting the lack of critical tools and poor performance. (9 reviews) - Users find the **steep learning curve** of Lofty challenging, requiring time and training to fully utilize its features. (8 reviews) - Users find the **AI inefficiency** in Lofty frustrating, citing slow responses and poor feature performance. (6 reviews) - Users find Lofty to have a **poor user interface** , making navigation and functionality confusing and difficult to manage. (6 reviews) - Expensive (5 reviews) - Limited Features (5 reviews) - Slow Speed (4 reviews) - Billing Issues (3 reviews) - Learning Difficulty (3 reviews) ## Lofty Reviews ### 1. Easy Setup, But Support and Ad Handling Fell Short **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Lofty?** It was easy to set up my website and import my contacts. **What do you dislike about Lofty?** I don’t feel like I got the help I needed. I was brand new to Lofty and didn't know what I was doing so I called them. My searches with the idx were supposed to be set up so that customers could search the homes that were available. When I called, they told me the issue was resolved, but it still wasn’t. I paid for advertising, but my website wasn’t set up correctly and they ran the ads anyway. You only get one chance to make a good impression, and I spent $194 for nothing. I reached out again and was basically told, “too bad.” I won’t advertise with them ever again. **What problems is Lofty solving and how is that benefiting you?** Lofty is keeping my clients engaged in the home buying and selling process and alerting me when clients need for me to reach out. **Official Response from Mahriah Field:** > Hello, thank you for taking the time to leave a review. I apologize for the experience you received. If you're able to provide additional details, I can certainly pass it along. ### 2. Effortless CRM with Stellar Automation, Lacks Direct Support **Rating:** 4.0/5.0 stars **Reviewed by:** Stephen V. | Licensed Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Lofty?** I think Lofty is a great real estate CRM, with its ease of use standing out as a major strength. It has a lot of functions, and most of them work great, rating them a nine out of ten. I love the automations, which save me a lot of time by keeping me in front of customers without me having to do anything. It automatically sends emails and text messages, so I don't have to manually send them. The initial setup was very easy. **What do you dislike about Lofty?** I sometimes have issues with support. You don’t really get to talk to support directly; you talk to somebody who connects to support and then they give you the answer. It feels like a long process and there's potential for misunderstandings, making it longer than it should be. Another issue is that their AI isn’t as strong as it could be. It often sends messages that aren’t relevant and sounds too robotic. The messages aren't timely and sometimes it sends too many or too few messages, not sounding human at all. **What problems is Lofty solving and how is that benefiting you?** I love Lofty's ease of use and its automations, which save a lot of time by automatically sending emails and text messages to keep me in front of customers without any effort. **Official Response from Mahriah Field:** > Hello Stephen, thank you for your review. We appreciate your time and feedback. I will make sure to pass along your comments regarding support and the AI voice, so that we can make improvements. ### 3. Feature-Rich CRM with Email Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Lisa M. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Lofty?** I like that Lofty is easy to use and it has a lot of built-in features that make my organization easier. I appreciate the ad campaigns that it can run for me and how it integrates data from other sites, filtering it directly into the software for use as leads. **What do you dislike about Lofty?** Sending out emails from multiple email addresses seems to be a little issue. I know they're working on it, but it can probably result in spam for different users because they don't recognize the email address. What could help is if the emails directly to the end users could come from one email address that the individual owner of the account wants Lofty to use. Currently, it sends emails out from multiple system-generated emails that are probably going into my customer's spam folders. I'm still learning it. You just have to play around with it. **What problems is Lofty solving and how is that benefiting you?** Lofty houses all of my clients and potential clients' information, along with their buying or selling statuses. It's easy to use and has features that make organization easier. It runs ad campaigns and integrates data from other sites to generate leads. **Official Response from Mahriah Field:** > Hi Lisa, thank you so much for your review. We appreciate your time and business. I am sorry to hear about troubles with your emails coming from multiple addresses and know that can be confusing. By chance, have you set up sending email domain? If not, that may help alleviate this. ### 4. Great CRM Features, Needs Better Support **Rating:** 4.0/5.0 stars **Reviewed by:** Uros M. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Lofty?** I like Lofty because it is constantly improving and offers useful features like chatbot follow-up, landing pages, and smart plans. These tools help me manage tasks like CRM, lead communication, lead generation, and organizing communication effectively, allowing me to stay in touch with clients effortlessly. **What do you dislike about Lofty?** Customer service and issue solving. It takes too long to hear back, chat almost never gets answered anymore. Tech team says problem is solved, and it is not. I don't understand why there is no more effort to understand the problem, test it before coming back to customers saying it is solved. Moving my account from another brokerage to new brokerage was very unpleasant. The person who supposed to help was not responding at all. **What problems is Lofty solving and how is that benefiting you?** I use Lofty for CRM, keeping lead communication organized, and staying in touch with clients. **Official Response from Mahriah Field:** > Hello Uros, thank you for your review. We appreciate your time and business. I am sorry to hear about your experience with Support. I would be happy to pass this feedback along to our Support leadership. ### 5. Lofty Packs a Powerful Real Estate Feature Set with Smart Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Lofty?** 1. Strong Real Estate Feature Set Lofty isn’t just a CRM — it includes tools many agents need: IDX website integration, lead capture pages, marketing automation (“Smart Plans”), power dialer, AI assistant follow-ups, and analytics reporting. It’s designed to help you convert more leads without juggling 3–4 separate apps. 2. Lead Generation Powerhouse Beyond contact management, Lofty has built-in PPC and digital marketing tools that push traffic into your CRM, plus automated follow-up that keeps leads warm. For teams that lean on lead gen, that’s a big plus. 3. User Experience & Customization The interface is clean, organized, and intuitive for everyday tasks. Features like SMS reminders, appointment syncing, and easy call logging help keep workflows tight. Customers also appreciate customization options and robust integration with email, calendars, and apps. 4. AI Tools & Automation Lofty’s AI assistant can automate messaging, appointment setting, and routine tasks — a real time-saver if you use it consistently. **What do you dislike about Lofty?** 1. Learning Curve Can Be Real Because Lofty packs so much functionality, new users can feel overwhelmed. Getting every feature dialed in — from automation to IDX sites — takes time and some training. 2. Mixed Support Experiences Customer support can have slow responses and long wait times, or difficulty resolving complex issues quickly. That’s not trivial when you depend on the system daily. **What problems is Lofty solving and how is that benefiting you?** Integrating many of my work tasks into one platform. **Official Response from Mahriah Field:** > Hello, thank you for leaving a review. We appreciate your business and time. I am happy to pass your feedback along. Is there a specific support request that has not been resolved for you that we can assist with? ### 6. Great Presentation, but Slow Onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Holly B. | Real Estate **Reviewed Date:** January 13, 2026 **What do you like best about Lofty?** I feel like Lofty has great presentation for my website and it's somewhat and mostly enjoyable to use compared to others. It seems pretty user friendly and aesthetically pleasing. I like the website and the plans being able to integrate with social media and also do marketing from there and create presentations. The higher caliber presentations give off a more luxury feel than those I've experienced before, like with Keller Williams, making them feel higher quality depending on your style. **What do you dislike about Lofty?** It took forever to onboard and get everything up and running. Coordinating with my MLS was a hassle, and it definitely took, like, three weeks or over a month. Also, the phone number I selected wasn't assigned, and when I addressed this, it just didn't seem important and was overlooked. **What problems is Lofty solving and how is that benefiting you?** Lofty gives my website a great presentation, making it aesthetically pleasing and user-friendly. It's a CRM that's enjoyable to use compared to others. **Official Response from Mahriah Field:** > Hello Holly, thank you for taking the time to leave a review. We appreciate your business and effort. I am happy to hear that you're enjoying your Lofty website and marketing tools. I will be more than happy to pass your feedback regarding onboarding to our Onboarding and Customer Success team for review and sincerely apologize for the less than stellar experience. Please let us know if there's anything else I can assist with ### 7. Streamlined Client Management with Easy Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin M. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Lofty?** I use Lofty for my real estate business, and I find it really helps me keep track of clients. I really appreciate that it's easy to use. I like the client retention systems because they keep me in constant contact with clients, and the initial setup was easy. **What do you dislike about Lofty?** less paid-for features **What problems is Lofty solving and how is that benefiting you?** I use Lofty to keep track of clients, ensuring constant contact and improving client retention. It's easy to use. **Official Response from Mahriah Field:** > Hello, Kevin. Thank you so much for your review. We greatly appreciate your time & your business. I will make sure to pass all your feedback along. Have a great day! ### 8. Organized CRM with Scope for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan V. | Real Estate Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Lofty?** I love that my calls can be recorded and an AI summary is provided. **What do you dislike about Lofty?** The things that could be most improved are customer service as well as additional features being added that we always have to pay for. **What problems is Lofty solving and how is that benefiting you?** I use Lofty to keep everything organized, from who I should call to managing my day-to-day tasks. **Official Response from Ana Mastrogiuseppe:** > Hi Ryan! We're thrilled to hear you're loving Lofty's property matching feature! While we're sorry for any past delays in customer service, we're committed to improvement. It's great to know that Lofty's all-in-one platform helps you centralize your real estate operations efficiently. Thanks again for choosing Lofty! ### 9. Full-Featured Lead-to-Deal Platform, But Needs More Testing and Fewer Redesigns **Rating:** 3.5/5.0 stars **Reviewed by:** Andrew K. | Broker Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Lofty?** Lofty offers a full featured software designed to turn leads into deals. **What do you dislike about Lofty?** Unfortunately much of the software is released before being fully tested and needs too many redesigns and bug fixes to function as intended. **What problems is Lofty solving and how is that benefiting you?** Saving time and money. **Official Response from Mahriah Field:** > Hello Andrew, thank you so much for your review. We greatly appreciate your time and business. I have taken your feedback and passed it along to our Product leadership team. Please let me know if there's anything else I can help with. ### 10. Strong Customer Support with AI-Powered Features **Rating:** 4.0/5.0 stars **Reviewed by:** Farrah D. **Reviewed Date:** October 23, 2025 **What do you like best about Lofty?** I have found Lofty to be incredibly helpful in solving various organizational challenges related to my real estate CRM needs. It excels in prioritizing clients' needs and organizing their data, which has been a significant benefit for me. I really appreciate the AI capabilities of the platform, which enhance its efficiency and usefulness. Additionally, the support quality has been outstanding. Despite facing many initial challenges, customer service has been very supportive and resolved issues well, which is a crucial factor for me in deciding to use Lofty again. Furthermore, Lofty's ability to integrate with many of my lead generation platforms is another aspect that I enjoy, as it ensures a smooth workflow and efficiency in managing tasks. **What do you dislike about Lofty?** I find the process of conducting searches within the multiple MLS's that Lofty feeds from to be less intuitive and more complicated than I would like. **What problems is Lofty solving and how is that benefiting you?** I use Lofty to organize and prioritize client needs, streamline data management, and integrate with multiple lead generation platforms effectively. ### 11. Marketing Powerhouse with Ease of Use **Rating:** 4.0/5.0 stars **Reviewed by:** Melanie T. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Lofty?** I have been using Lofty to manage my real estate database, maintain contact with my sphere of influence, and handle new leads for a year now. I appreciate how Lofty seamlessly promotes listings with its excellent marketing tools, offering easy access to create various marketing materials like videos and flyers, which significantly streamline my promotional efforts. The operation of the CRM has been pretty seamless, even though setting up the MLS integration was a bit more complex than what I was used to with past systems. I also like the ability to send and customize mass emails, which is a very useful feature for my work. Most importantly, I would buy Lofty again due to its ease of use. **What do you dislike about Lofty?** Setting up the MLS integration with Lofty was more complex than I'm used to, which can be a hurdle for those coming from other systems. Additionally, I would appreciate more options at the basic level for texting and calling, which are essential features for maintaining contact with leads and clients. **What problems is Lofty solving and how is that benefiting you?** I use Lofty to manage my real estate database, stay in contact with leads, and easily create marketing materials, enhancing my marketing efforts efficiently. ### 12. Great Social Media Integration, But Needs Easier Setup and Better Communication Sync **Rating:** 4.0/5.0 stars **Reviewed by:** Dee M. | Social Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2025 **What do you like best about Lofty?** Social Media integration is good, the cross platform interactions with YouTube could use some work. Hashtags dont translate over to YouTube so it doesn't produce and views or engagement. **What do you dislike about Lofty?** Smart plans need to be made easier to understand and set up, need to be more user friendly all around. AI integrations should be included in the price of the platform. Need to offer text and email integrations so that when working outside of lofty (on the Phone) all the communications still show up in lofty. this last suggestion would get you a 10 for rating. **What problems is Lofty solving and how is that benefiting you?** Team integration is still not set up for us. we requested to upgrade the website services and there hasn't been any progress made toward this. Lofty is good for tracking conversations with people your not in regular contact with, but lacks in the area that integrates phone messaging with he platform. ### 13. Comprehensive Platform with Powerful Features **Rating:** 4.0/5.0 stars **Reviewed by:** Briley W. | Real Estate Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Lofty?** Comprehensive. Puts a lot of the tools I need in one place. **What do you dislike about Lofty?** The app and website dashboard tools are different. App doesn’t have all the features and the website is not as intuitive. Also is expensive, I dislike that public client facing website Managment costs extra. **What problems is Lofty solving and how is that benefiting you?** Sending listing alerts automatically and monitoring client browsing saves me a lot of time and gives me data about client interest **Official Response from Mahriah Field:** > Hello Briley, thank you so much for taking the time to leave us a review. We appreciate your business and time. I am happy to hear that you're enjoying the tools that Lofty provides, especially the property alerts. I will be happy to pass your feedback regarding your sub-domain along to the appropriate team. Please feel free to let me know if there's anything else I can help with. ### 14. All-In-One Easy to Use CRM **Rating:** 3.5/5.0 stars **Reviewed by:** Alyssa M. | Real Estate Salesperson, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Lofty?** I like the integration of a lead- capture website. I like to track my transactions in Lofty. **What do you dislike about Lofty?** Lofty can be buggy on my Android device. When I go to reply to rectangle in the app, sometimes it doesn't allow me to send the text I wrote. I have to restart the app and loose what i wrote. Also, sometimes the app will periodically log me out and I need to sign in again. I like that all of my communications with a lead/ client are streamlined into one place whether the communication was through phone, email, or text. **What problems is Lofty solving and how is that benefiting you?** Lofty is keeping my communications and appointments organized and improves efficiency. ### 15. Incredibly Robust, Scalable System with a Great Website **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about Lofty?** It is an incredibly robust system that is scalable so agents can use the features that work best for them. There are many features to choose from which is cool. I feel like the website is great feature. **What do you dislike about Lofty?** Support is not always super helpful. It seems like they used to be more on top of it but I have had several experiences where support takes many days to get back to me or where I have to follow up to get assistance. **What problems is Lofty solving and how is that benefiting you?** Providing a website with several locations and lots of agents to manage! **Official Response from Mahriah Field:** > Hello, thank you for your review. We appreciate your time and business. I'm sorry to hear that your recent experience with our Support Team has been less than ideal. I am happy to pass this feedback on to our leadership for review. Please let me know if there's anything else we can help with. ### 16. Effortless to Use and Navigate for Quick Information **Rating:** 4.0/5.0 stars **Reviewed by:** Paula Kristin C. | admin assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Lofty?** easy to use and navigate on getting information **What do you dislike about Lofty?** Too much info on the board; sometimes it is confusing **What problems is Lofty solving and how is that benefiting you?** names and information are organized **Official Response from Mahriah Field:** > Hello Paula, Thank you so much for taking the time to leave a review. We appreciate your business and time and will be happy to pass along your feedback. ### 17. Good with the Bad **Rating:** 4.0/5.0 stars **Reviewed by:** Quillie W. | Associate Broker, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2022 **What do you like best about Lofty?** Clients come back to my site to visit and support is willing to listen and may changes to improve the website. **What do you dislike about Lofty?** CRM is not quick to make changes but it works well with the website. **What problems is Lofty solving and how is that benefiting you?** Double team leads can only go into one team member CRM and no others on that company's team's CRM. ### 18. Affordable PPC Ads, But Needs Option to Pause When Overwhelmed **Rating:** 3.5/5.0 stars **Reviewed by:** Kevin B. | Real Estate Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Lofty?** The low cost of your PPC ads. Based on my research, its one of the lowest in the industry. **What do you dislike about Lofty?** I'm not allowed to turn off the ad completely. I am inundated with work right now and I am missing on capitalizing on leads. **What problems is Lofty solving and how is that benefiting you?** It is bringing in a tremendous amount of new business. ### 19. Feature-Rich Platform, But Pricey for Canadian Solo Users **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Lofty?** As a small brokerage owner I like the multitude of features including the auto emails/texts and landing pages **What do you dislike about Lofty?** As a small brokerage based in Canada the US dollar exchange can be a little expensive and definitely not for a single user, in my opinion. Also the SEO seems lacking and can get expensive with FB/Google ads to drive traffic **What problems is Lofty solving and how is that benefiting you?** Lead distribution to may agents is automated which is nice along with the follow up tools ### 20. Lofty has just about everything you'll need **Rating:** 4.0/5.0 stars **Reviewed by:** whitney j. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2025 **What do you like best about Lofty?** There are so many things, first, the AI has been awesome I love how it's getting better the more I use it. the property tracking auto-updates for clients is a time-saver. The ease of creating landing pages is one of my favorites. The fact that the agents and I can market their property from one spot is so helpful. The more I use it the more I learn. As new agents are on board the sign-in and training make implementing lofty great. When I have an issue which isn't very often customer service has been rock solf at getting me answers. **What do you dislike about Lofty?** The system can be overwhelming, and only because there is so much at your fingertips, it's hard to take it all in. The only negative I have is the blog for the website. It could be I am missing something, but I have not found it easy to use. Other than that, the AI could be a little better on it follow-up, but that could just be a personal preference. **What problems is Lofty solving and how is that benefiting you?** Im juggling lot and Lofty helps me communicate efficiently and timely with clients. **Official Response from Ana Mastrogiuseppe:** > Thank you for the thoughtful review, Whitney! We're so glad to hear Lofty's AI, property tracking, and landing page tools have been helping you and your team. We appreciate your feedback on the blog and AI follow-up, and we'll work on improving those areas to make your experience even better. ### 21. Feature-Rich and User-Friendly, Worth the Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Lofty?** Easy to use and has lots of built in features. The integration with outside systems is seamless **What do you dislike about Lofty?** The CPL on the Listing Blast was high at least in my experience **What problems is Lofty solving and how is that benefiting you?** Lead nuture, lead generation and sorting leads ### 22. Good CRM **Rating:** 4.0/5.0 stars **Reviewed by:** DJ B. | Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Lofty?** I like how easy it has been to figure out using Lofty as I am new to using it and has been pretty straightforward. **What do you dislike about Lofty?** The thing I dislike is that not all features are available on the mobile app. **What problems is Lofty solving and how is that benefiting you?** Keeping my leads information and helping me keep contacting them. **Official Response from Ana Mastrogiuseppe:** > Hi DJ! Thank you for your feedback! We're so glad to hear that you’ve found Lofty easy to use and helpful for managing your leads. We appreciate your input about the mobile app, and we’re always working to improve functionality across all platforms. ### 23. More Advanced CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Samantha C. | Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2025 **What do you like best about Lofty?** The customizable options, smart plans, tags, sources, website, etc. **What do you dislike about Lofty?** Email Support doesn't seem to be analytical thinkers sometimes, but typically helpful. Lack of communication between Sales Rep and Manager. **What problems is Lofty solving and how is that benefiting you?** Keeping track of communication with clients, their information, email drip campaigns to stay in touch with email. **Official Response from Ana Mastrogiuseppe:** > We appreciate your feedback, Samantha! We're happy to hear that Lofty’s customization options and email campaigns are helping you stay in touch with clients. We’ll work on enhancing the support and communication between Sales Rep and Manager to ensure an even smoother experience. ### 24. A Fast and Efficient Website for Generating Online Leads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Lofty?** Lofty has truly impressed me with its fast and efficient website, making it an essential tool for anyone looking to generate online leads effectively.The website's speed is one of its most commendable features. Pages load almost instantly, allowing users to navigate effortlessly without any frustrating delays. This is particularly important when trying to capture the attention of potential leads, as slow load times can often lead to high bounce rates. With Lofty, you can be confident that your visitors will stay engaged, enhancing the chances of converting them into valuable leads. **What do you dislike about Lofty?** Unfortunately, the customer support experience does not match the high standards set by the website itself. My interactions with Lofty's customer support have been frustrating and unsatisfactory. Response times are slow, often taking days to get a reply, which can be a significant drawback when you’re dealing with time-sensitive issues. **What problems is Lofty solving and how is that benefiting you?** Generating online leads and providing a good user experience to my clients on the website. It has has good features like AI assistant, setting up drip campaigns and integrating CRM with various platforms. **Official Response from Ana Mastrogiuseppe:** > Hi! We're thrilled to hear that you find Lofty's website fast and efficient for generating online leads. We apologize for any inconvenience you've experienced with our customer support and are actively working to improve response times. Your feedback is invaluable as we strive to enhance our services and ensure a seamless user experience. ### 25. Nearly Perfect CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Valerie G. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** Lofty offers a comprehensive suite of features that are designed to enable real estate agents to be consistent in their client touches. Process automations with Smart Plans are easy to build and apply. Lofty offers a full library of pre-built Smart Plans, which is helpful for those who don't have processes in place, or need a template as a starting point. Lofty's AI Assistant is a key component to engaging with leads that aren't on the radar. Features like Home Reports are nice to have, as it replaces a 3rd party product and is tied right into the CRM. The website is aesthetically nice, and is easy to customize. **What do you dislike about Lofty?** Lofty has work to do with their transaction management. It's basically a checklist. Adding more robust features, like better communication capabilities and smart plan automations would make this a home run. Tracking in Lofty is also lacking. Many agents want to track their touches, appointments, etc. The data is there, but there is no easy way to filter out important tracking metrics. Lofty customer support is hard to reach, and the Facebook group is heavily moderated to disallow support queries. **What problems is Lofty solving and how is that benefiting you?** Lofty helps me maintain consistent communication with my database, and manage my priorities. **Official Response from Ana Mastrogiuseppe:** > Hi Valerie! We're thrilled that you find Lofty's suite of features comprehensive and beneficial for maintaining consistent client communication. We appreciate your feedback on transaction management and tracking and are actively working to enhance these areas. Your input helps us improve and better serve your needs. Thanks again for choosing Lofty! ### 26. Useful CRM with lots of features **Rating:** 4.0/5.0 stars **Reviewed by:** Shoshana M. | Service Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Lofty?** The property alerts that leads receive when they sign up. **What do you dislike about Lofty?** The contact record has so many fields and its not intuitive - my agents often miss important fields when entering contacts. **What problems is Lofty solving and how is that benefiting you?** We use lofty mostly to follow up with google ppc leads and other cold leads we generate through open houses, etc **Official Response from Ana Mastrogiuseppe:** > Hi Shoshana! Thanks for the feedback! We're glad the property alerts are working well for you. We hear you on the contact record fields and are working on making it more intuitive. Your input helps us improve, so feel free to share any more suggestions! ### 27. Many great features, I wish it was more customizable **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Lofty?** I like the overall system and the set of features that it has. The lead routing is a bit cumbersome and there are so many options on tags, sources, pipelines, etc that it gets really messy if you implement them all. The smart plans are great too. **What do you dislike about Lofty?** Honestly, I wish that things like the AI system were easier to manage. There are certain ways that you have to do things in the system that are counter-intuitive and could use refining. You can tell that the system was built by software engineers and not end users. When it comes to implementation - the sales staff is ready to go during the sales process, but then after 3 days, you are on your own with only email/chat support. **What problems is Lofty solving and how is that benefiting you?** in it's simplest form - managing my customers. **Official Response from Ana Mastrogiuseppe:** > Hi! We appreciate your feedback. It's great to hear you value Lofty's overall system and features, though we understand your concerns about lead routing and complexity with tags, sources, and pipelines. We're working on refining our AI system and improving user experience based on your input. We're committed to supporting you throughout your journey with Lofty. ### 28. good website and CRM solution for Realtors **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Lofty?** Lots of tools available, and the ability to expand usage is great **What do you dislike about Lofty?** Difficult to navigate help desk, and figure out how to edit independently. **What problems is Lofty solving and how is that benefiting you?** Website and CRM **Official Response from Ana Mastrogiuseppe:** > Hi! Thank you for your feedback! We're happy to hear you value Lofty’s tools and expansion options, and we’ll use your input to improve the help desk experience. ### 29. Lofty as a Title and a Goal: The Real Estate CRM that Almost Has it All **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Lofty?** Lofty has strong core features and customization options, making it amenable to how your real estate group does business. It has basic integration options for working (GMail, Google Calendar, Microsoft Outlook, etc.) and a vast array of integrations for your Leads (Realtor, Zillow, Agent Image, etc.). The ability to post to your social media straight from Lofty (though there are *serious* limitations on files size) pair well with the marketing options Lofty provides. Lofty also has potential features and automation that would make your day-to-day work (from calling Leads, crafting CMAs, setting up tasks and To Do lists for listings and transactions) easier. **What do you dislike about Lofty?** To use the full breadth of Lofty features and make it a true one-stop-shop of a Real Estate CRM platform they will nickel-and-dime you. Do you want to make CMAs straight from Lofty? Monthly fee! Do you want to call from Lofty? Monthly fee! They sell it as a CRM that does it all, but only if you are willing to transfer from your previous tools, implement them in Lofty, and pay a fee. Is it worth it? We'll see! Setting things up in Lofty is also a hassle and a half. We are three months in (after using a change management company to help) and we are still building basic smart plans to automate our communications and pipeline flows. **What problems is Lofty solving and how is that benefiting you?** Lofty was implemented before I started. It was chosen because our real estate group when with Driven Leads for Google PPC Lead Generation. Now, after having transferred all data and tools from our previous CRMs, I am attempting to make Lofty our single source of truth. In the past, we would text from Top Producer, call from Vulcan7, etc. Moving those functions into Lofty has made it easier to track communications with Leads and setup our drip campaigns and automation. We are still working on the infrastructure for Lead Generation and Conversion. Having it all in Lofty has made life easier. **Official Response from Ana Mastrogiuseppe:** > HI! We're pleased you find Lofty's core features and integrations beneficial, though we understand your concerns about additional fees and the setup process. It's great that consolidating tools into Lofty has streamlined communication tracking and automation for your real estate group. Thanks again for choosing Lofty! ### 30. Lofty, the platform for everything and everyone **Rating:** 4.0/5.0 stars **Reviewed by:** ben c. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Lofty?** Lofty is a platform that gives you everything that you need. There is no need to attempt to use 12 different platforms and website when you have Lofty. Keep in mind, I am pretty "techy" as people say, but I set up our website, not perfectly, but usably in just a few days. I really do recommend Lofty if you want an all-in-one solution, happy to explain more as well on FB. **What do you dislike about Lofty?** The features can be a bit overwhelming if you don't stay focused. The onboarding is a good place to start and it doesn't solve everything despite Lofty's attempts to do so. Your best bet is asking questions in the facebook group, constantly asking support, and continuing to try and try. Support is hit or miss, if you have an enterprise account you can ask your regional leader more questions and ask them for support and if you don't, it is hit or miss **What problems is Lofty solving and how is that benefiting you?** CRM, smart plans, grouping, website, dialer, texting, and much much more ### 31. Wonderfully powerful system **Rating:** 4.0/5.0 stars **Reviewed by:** Michael S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** I was coming from what I thought was an industry leader and standard in real estate CRMs. Well Lofty is light years beyond the previous CRMs innate capabilities. The automatic listing pages created to the seamless ability to create pay per click ads is just so easy to use. There are so many other reasons I love it, the ability "hand pick" listings to send via the baseline criteria is a game changer. **What do you dislike about Lofty?** The learning curve and tech support is understaffed (responses are slow). **What problems is Lofty solving and how is that benefiting you?** One stop shop for the two above items. **Official Response from Ana Mastrogiuseppe:** > Hi Michael! We're glad you find Lofty powerful! While we're sorry for any learning curve and delays in support, we're pleased it serves as your one-stop solution for advanced real estate CRM features. Thanks again for choosing Lofty! ### 32. Lofty is an easy to learn and use real estate CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Lofty?** I LIKE LOFTY BEST FOR IT'S EASINESS TO USE. I ALSO LIKE THE SUPPORT, SPECIFICALLY THE CHAT SUPPORT. IT'S RELATIVELY EASY TO TEACH TO OUR NEW AGENTS AND THEN FOR THEM TO USE EVERYDAY. **What do you dislike about Lofty?** THTHE ONLY THING I DISLIKE ABOUT LOFTY IS IF YOU SUBMIT A TICKET AND DONT USE THE CHAT OR CALL FEATURE YOU MAY OR MAY NOT RECIEVE AN ANSWER. I ALSO WISH YOU COULD EXPORT THE AGENT REPORTING NUMBERS TO MAKE OUR PERSONAL REPORTS EASIER. **What problems is Lofty solving and how is that benefiting you?** HELPING MANAGE OUR LARGE NUMBER OF LEADS **Official Response from Ana Mastrogiuseppe:** > Hi! Thank you for sharing your thoughts with us. We truly value your feedback and apologize for any inconvenience you experienced regarding ticket submissions. Your comment about exporting agent reporting numbers is noted, and we'll certainly explore ways to make this process more convenient for our users. We're committed to improving our service and ensuring that every interaction with Lofty is seamless. If you have any further suggestions or need assistance, please don't hesitate to reach out to us directly. Thank you again for choosing Lofty. ### 33. Great capability **Rating:** 3.5/5.0 stars **Reviewed by:** Julia P. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Lofty?** Lofty has everything i need to run my real estate business **What do you dislike about Lofty?** Customer service suffers. Training videos need to be better and customer service needs to respond more quickly. **What problems is Lofty solving and how is that benefiting you?** Helps me manage all aspects of my biz in one spot **Official Response from Ana Mastrogiuseppe:** > Hi Julia! Thanks for sharing your thoughts! We're thrilled to hear that Lofty meets your real estate business needs. Your feedback on customer service and training videos is noted, and we're committed to improving in those areas. We're glad Lofty helps streamline your business operations in one convenient platform. If you have any further suggestions, feel free to reach out. ### 34. Lofty has a lot of great features, but have experienced some problems. **Rating:** 3.5/5.0 stars **Reviewed by:** Jeff L. | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Lofty?** Lofty has great features, really like Lofty's website capabilities. **What do you dislike about Lofty?** Have experienced some significant problems, which seemingly could've been avoided. **What problems is Lofty solving and how is that benefiting you?** Lofty is helping to solve my online presence, lead capture, getting information out to clients and prospects. **Official Response from Ana Mastrogiuseppe:** > Hi Jeff! Thank you for your feedback! We're happy to hear that Lofty is helping you solve your online presence. Apologies that you've experienced some problems, but I can assure you we are always actively working to make improvements to the platform. If you ever have suggestions or need assistance, feel free to reach out. Thank you for choosing Lofty! ### 35. Comprehensive suite of tools for managing customer relationships effectively **Rating:** 3.5/5.0 stars **Reviewed by:** Catherine H. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Lofty?** The platform provides provides insights into customer behavior and has analytics capabilities. Easy for tracking conversion rates, analyzing customer demographics, and measuring campaign performance. **What do you dislike about Lofty?** I've occasionally encountered adjustments to property alert fields, necessitating support intervention. Lofty's ticket resolution process is onlyresponsive, typically resolving issues within a two-week timeframe. **What problems is Lofty solving and how is that benefiting you?** With Lofty I can handle large volumes of data while providing intuitive tools for organization, analysis, and engagement. **Official Response from Ana Mastrogiuseppe:** > Hi Catherine. We're thrilled to hear you find Lofty's suite of tools effective for managing customer relationships! We'll work on improving our responsiveness in resolving property alert field adjustments. It's great to know that Lofty helps you handle large volumes of data and provides intuitive tools for organization, analysis, and engagement. Thanks again for choosing Lofty! ### 36. Good but a little slow **Rating:** 4.0/5.0 stars **Reviewed by:** Marilyn T. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Lofty?** It keeps my leads organized in a way that I can touch them easily. I can look at the whole list and scroll down and see indicators for what I need to do at the time. **What do you dislike about Lofty?** The location and search location features don't work well but I'm learning a few work- arounds. **What problems is Lofty solving and how is that benefiting you?** Keeping track of leads that I need to follow up with **Official Response from Ana Mastrogiuseppe:** > Hi Marilyn! We're pleased to hear Lofty keeps your leads organized for easy access! Apologies for any issues with the location and search features, but we're glad you're finding workarounds. It's great that Lofty helps you stay on top of follow-ups with your leads. Thanks again for choosing Lofty! ### 37. Great tool, but lots of additional charges for features. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Lofty?** I like the pipeline management and the IDX website. **What do you dislike about Lofty?** I overall love Lofty, but I do get tired of being asked for more money any time I want to try a feature that I thought would be included in the monthly fee I already pay. **What problems is Lofty solving and how is that benefiting you?** It helps me keep my contacts moving through the buying process. **Official Response from Ana Mastrogiuseppe:** > Hi! Thanks for your feedback. We're glad you like Lofty's pipeline management and IDX website. We'll consider your feedback on pricing transparency. It's great to hear Lofty is helping you with contact management. Thank you for choosing Lofty! ### 38. Great CRM system! **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea M. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** We use Lofty for our real estate business and it has been great to track our leads. We have a team of 11 agents and it's nice to finally have a system that we all use together. **What do you dislike about Lofty?** The admin side of Lofty is a little challenging to use. **What problems is Lofty solving and how is that benefiting you?** Keeping our team database in one place. **Official Response from Ana Mastrogiuseppe:** > Hi Andrea! We're thrilled to hear that Lofty has been instrumental in tracking leads for your real estate business and facilitating collaboration among your team of 11 agents. We appreciate your feedback on the admin side and are committed to improving usability. Thank you for choosing Lofty to streamline your team database management! ### 39. Great Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Jamie M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Lofty?** I like how organized it is and that I can use transaction management **What do you dislike about Lofty?** I wish that two people could be connected contacts **What problems is Lofty solving and how is that benefiting you?** It is a great CRM ### 40. excellent system **Rating:** 4.0/5.0 stars **Reviewed by:** Bill L. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Lofty?** incredible funtionality and integrations, I can't imagine my business without this amazing system. **What do you dislike about Lofty?** Minor complaint - paid ads could be improved **What problems is Lofty solving and how is that benefiting you?** follow up campaigns using IDX **Official Response from Ana Mastrogiuseppe:** > Hi Bill! We're thrilled to hear that you find Lofty's functionality and integrations invaluable for your business. Thank you for your feedback on paid ads; we're continuously working to enhance our features to better serve you. We're glad Lofty is helping you execute effective follow-up campaigns using IDX. ### 41. User friendly and perfect for my business! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Lofty?** I like that Lofty is user friendly, and allows me to run all my business functions in one space. **What do you dislike about Lofty?** I dislike that Lofty is only customizable to an extent. The average individual can customize their website, however in order to do custom designs and marketing, you would need the help of a developer/designer. **What problems is Lofty solving and how is that benefiting you?** Lofty is easily allowing me to market my business online without having to pay a developer to build a custom website for me. It easily integrates my city's MLS listings as well, allowing my customers/clients to view properties and connect with me. **Official Response from Ana Mastrogiuseppe:** > Hi! We're thrilled to hear Lofty is user-friendly and meets your business needs! While we understand your feedback about customization limitations, we're glad it simplifies your online marketing efforts and integrates MLS listings seamlessly. Thanks again for choosing Lofty! ### 42. Chime Review - July 18, 2023 **Rating:** 3.5/5.0 stars **Reviewed by:** Denise H. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2023 **What do you like best about Lofty?** AI feature that helps to qualify leads. Lead scoring Send listing feature Integration with facebook and social studio Smart Plans **What do you dislike about Lofty?** Impossible to get phone support. Chat support is okay but many issues I've had have not been dealt with. Platform is US focused and being in Canada it would be nice to have the ability to customize. Even the client default country for the phone number is the US and it's annoying to change it each time. The property search settings should align with the boards system. This would make the search option more functional. I tend to default to the boards platform so I can fine-tune the search. **What problems is Lofty solving and how is that benefiting you?** CRM management and the ability to quickly see what my leads are doing and which ones to focus on. ### 43. Chime Review **Rating:** 3.5/5.0 stars **Reviewed by:** Courtney J. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Lofty?** Chime is good for touching every part of a lead. Documents can be uploaded, transactions can be followed, calls can be recorded, there is a mobile app that works pretty well in syncing up with the web based version, and texting and emailing can be done in the system. **What do you dislike about Lofty?** The dialer that Chime offers seems to still be in its infancy and does not measure up as opposed to other dialers. Numbers are very difficult to get recycled. The reporting is very basic, and does not necessarily track important KPI's. Also, you cannot export the reports. **What problems is Lofty solving and how is that benefiting you?** Chime solves keeping track of potential clients. When its used correctly, it is difficult for someone to slip through the cracks. Tasks and appointments need to be utilized correctly though. ### 44. Good CRM system **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** Lot of capabilities to communicate with your clients and keep track of what you need to. **What do you dislike about Lofty?** The customer service takes a long time to respond, and is not overly helpful. Expect waitin gup to 3 days before getting a response. **What problems is Lofty solving and how is that benefiting you?** Client management **Official Response from Ana Mastrogiuseppe:** > Hi! We're thrilled to hear that you appreciate Lofty's communication capabilities and client tracking features. We apologize for any delays in customer service response times and are actively working to improve this aspect. Thank you for choosing Lofty for your client management needs. ### 45. Excited about Lofty's CRM & Website potential **Rating:** 4.0/5.0 stars **Reviewed by:** Barbara C. | Real Estate Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Lofty?** I like the CRM and Website being one unit as well as the AI capability. I am **What do you dislike about Lofty?** While Lofty has training webinars and written presentations to help guide you in setting up their system, it would be helpful to have followup session (hands on your own site) to help rather than trying to understand webinar/written presentation on your own. **What problems is Lofty solving and how is that benefiting you?** I am just starting out and learning curve is a bit rough. I am sure that Lofty will benefit when I understand it better and can navigate easier. ### 46. Good but limiting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Lofty?** It's design and user-friendly interface. As well as the filtering features and integration. I also contacted customer support and they were very attentive once, the second time they did not reply. **What do you dislike about Lofty?** It feels buggy. The filters do not show the complete information sometimes, it takes a while to retrieve info. I believe it has to do something with the servers. **What problems is Lofty solving and how is that benefiting you?** The general management, qualifying, and lead contact. It benefits by defining where to spend our time and sales effort. ### 47. It is extremely difficult to reach support. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Lofty?** Easy for my agents to use. The interface fairly easy to navigate. **What do you dislike about Lofty?** The help articles do not match the current system. It is difficult to solve your own technical issues when they arise due to this information mismatch. Integration was not a simple task since we migrated from one serivce to another. **What problems is Lofty solving and how is that benefiting you?** This solution is less expensive than the prior one we were using. **Official Response from Ana Mastrogiuseppe:** > Hi! We're glad to hear that Lofty's user-friendly interface is benefiting your agents! We apologize for any difficulty you've experienced in reaching support and the challenges with help article alignment. It's great to know that Lofty's affordability compared to your previous solution is a benefit for your business. If you need further assistance, please don't hesitate to reach out. ### 48. Good CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lofty?** It is fairly easy to use and there is never a time when the application is down. **What do you dislike about Lofty?** The inability to create lead lists - there doesn't seem to be an easy way to organize my leads - maybe I am missing something. **What problems is Lofty solving and how is that benefiting you?** The ability to manage a structured outreah **Official Response from Ana Mastrogiuseppe:** > HI! We're glad you find Lofty easy to use and reliable! We'll look into improving lead list organization to enhance your experience. It's great to hear that Lofty helps you manage structured outreach effectively, benefiting your real estate efforts. Thanks again for choosing Lofty! ### 49. Lofty is a great tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Lofty?** The endless options for communicating and nurturing clients, is why I signed up. The webpage designs are also better than most. **What do you dislike about Lofty?** Customer support can be difficult at times. **What problems is Lofty solving and how is that benefiting you?** I want it to be able to manage huge volumes of clients and to give those clients a reason to keep coming back (remain loyal). ### 50. Almost but not quite **Rating:** 3.5/5.0 stars **Reviewed by:** Terry L. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2023 **What do you like best about Lofty?** Website and Crm integration, the ability to add more addons would be nice **What do you dislike about Lofty?** Text messages about leads that i need to accept in the next 10 minutes or I dont get them, without a link to the lead, when every other text has a link to the lead. **What problems is Lofty solving and how is that benefiting you?** None really, I use zapier to push the chime leads to follow up boss which is the CRM I actually use. ## Lofty Discussions - [When will Chime be implementing e-signatures?](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) - 1 comment, 1 upvote - [When is Chime going to add a email verifier to CRM?](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) - 2 comments, 1 upvote - [View Lofty pricing details and edition comparison](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+15%3A03%3A43+-0500&secure%5Bsession_id%5D=85381ff1-032f-44f3-9754-0650e9ef3aa4&secure%5Btoken%5D=c9c4036fa240362a71327011f07ea98d89b2d4e360a6979c0920e38647eb8d0d&format=llm_user) ## Lofty Integrations - [API Nation](https://www.g2.com/products/api-nation/reviews) - [dotloop](https://www.g2.com/products/dotloop/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Rezora](https://www.g2.com/products/rezora/reviews) - [Zapier for G Suite](https://www.g2.com/products/zapier-for-g-suite/reviews) - [Zillow Premier Agent](https://www.g2.com/products/zillow-premier-agent/reviews) ## Lofty Features **Relationship Management** - Lead Generation - Social Media Integration - CRM Integration **Client Management** - Lead Scoring - Contact Management - Lead Generation **Presentation** - Website Builder - MLS Integration - SEO Strategization - IDX Website **Task Management** - Marketing Automation - Document Management - Third-Party Integration **Platform Features** - Contact & Account Management - Opportunity & Pipeline Management - Task / Activity Management - Listing Management - Email Marketing - Transaction Management - Lead Management - CMA Management - Forecasting & Reporting - Dashboards - Workflow Management - Template Management - Appointment Management - Client Management - Campaign Management - Commission Management - Calendar Management **Platform Branding** - Operability - Brand Management **Platform Content** - Social Media Management - Communication Management - Website Management - Campaign Building **Agentic AI - Real Estate CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Natural Language Interaction - Decision Making **Additional Functionality** - Reporting/Analytics - Interaction Tracking - Access Controls/Permissions - Real-Time Data - Segmentation - Data Import/Export - Alerts/Notifications - Lead Qualification - Mobile Access - Customer Database - Contact Database - Lead Distribution - Lead Capture - Property Database - AI Copilot - Reminders - For Real Estate - Client/Property Matching - Email Templates - Drag & Drop - Data Synchronization - Lead Nurturing - Generative AI - API - Referral Tracking - Customizable Fields - Email Tracking - Activity Tracking - Omnichannel Outreach **Platform Additional Functionality** - Reporting **Platform Integrations** - Integration with Real Estate CRM - Integration with Virtual Tour - Integration with Real Estate Activities Management ## Top Lofty Alternatives - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,494 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (564 reviews) - [CINC](https://www.g2.com/products/cinc/reviews) - 4.4/5.0 (193 reviews)