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# BoldTrail vs Lofty Comparison - What are their main differences?

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BoldTrailLofty[+ Add Product](#)

Reviews

**BoldTrail** [

4.5/5(1,557)

](https://www.g2.com/products/boldtrail/reviews#reviews)

**Lofty** [

4.3/5(409)

](https://www.g2.com/products/lofty-lofty/reviews#reviews)

Pricing

**BoldTrail**
No pricing available

**Lofty**
 **Contact Us** · Lofty Team

**Pricing Insights**
from reviews

Time to Implement

**BoldTrail**
2 months

Based on 96 responses

**Lofty**
1 monthFaster

Based on 100 responses

Return on Investment

**BoldTrail**
16 months

Based on 87 responses

**Lofty**
14 months2 months sooner

Based on 84 responses

Perceived Cost

**BoldTrail**
$$$$$

**Lofty**
$$$$$

Average Discount

**BoldTrail**
15%3% more

**Lofty**
12%

 ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail")

 ![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

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Pros & Cons

**BoldTrail**
[
Centralization (18)
](https://www.g2.com/products/boldtrail/reviews?filters%5Bsentiment_snippet%5D=1875058&qs=pros-and-cons#reviews)[
Features (15)
](https://www.g2.com/products/boldtrail/reviews?filters%5Bsentiment_snippet%5D=1876220&qs=pros-and-cons#reviews)[
Difficult Usability (10)
](https://www.g2.com/products/boldtrail/reviews?filters%5Bsentiment_snippet%5D=1875575&qs=pros-and-cons#reviews)[
Learning Curve (9)
](https://www.g2.com/products/boldtrail/reviews?filters%5Bsentiment_snippet%5D=1875951&qs=pros-and-cons#reviews)

**Lofty**
[
Ease of Use (20)
](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1218171&qs=pros-and-cons#reviews)[
Features (17)
](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1217901&qs=pros-and-cons#reviews)[
Missing Features (9)
](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1216915&qs=pros-and-cons#reviews)[
Poor Customer Support (9)
](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1218007&qs=pros-and-cons#reviews)

Integrations

**BoldTrail**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d23a22a7d1d321c1ff48369c521c6f85/boldtrail-backoffice.jpg "Product Avatar Image")

BoldTrail BackOffice

](https://www.g2.com/products/boldtrail-backoffice/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image")

Canva

](https://www.g2.com/products/canva/reviews)[
View all
](https://www.g2.com/products/boldtrail/integrations)

**Lofty**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1fdddac607e0d51e7c70d637f162717a/api-nation.png "Product Avatar Image")

API Nation

](https://www.g2.com/products/api-nation/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f9fd21552494e6e689eb28136a890f03/dotloop.png "Product Avatar Image")

dotloop

](https://www.g2.com/products/dotloop/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image")

Intuit Mailchimp Email...

](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[
View all
](https://www.g2.com/products/lofty-lofty/integrations)

Screenshots

**BoldTrail**
 ![BoldTrail screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1436201/BoldTrail-Website-PortalSearch-Desktop.jpg)

**Lofty**
No screenshot available

Ratings

Meets Requirements

**BoldTrail**

8.8

8.81,074

**Lofty**

8.5

8.5315

Ease of Use

**BoldTrail**

8.2

8.21,093

**Lofty**

8.2

8.2321

Ease of Setup

**BoldTrail**

7.6

7.6255

**Lofty**

7.6

7.6162

Ease of Admin

**BoldTrail**

7.8

7.8187

**Lofty**

7.9

7.9122

Quality of Support

**BoldTrail**

8.7

8.71,037

**Lofty**

7.3

7.3305

Has the product been a good partner in doing business?

**BoldTrail**

8.1

8.1186

**Lofty**

8.2

8.2121

Product Direction (% positive)

**BoldTrail**

8.7

8.7982

**Lofty**

8.1

8.1304

Features

Real Estate Marketing[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

8.1

467

8.0

172

Relationship Management

Lead Generation

7.9(won by 0.1)

401

7.8

147

|

Verified

Social Media Integration

8.2(won by 0.3)

384

7.9

146

CRM Integration

8.6(tied score)

390

8.6(tied score)

154

|

Verified

Presentation

Website Builder

8.0

375

8.1(won by 0.1)

156

|

Verified

MLS Integration

8.6(won by 0.1)

409

8.5

169

SEO Strategization

7.9(won by 0.8)

310

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.1

141

|

Verified

IDX Website

8.6(won by 0.1)

376

8.5

158

|

Verified

Platform Branding

Operability

8.1

285

8.5(won by 0.4)

132

Brand Management

8.1(won by 0.1)

258

8.0

124

Platform Content

Social Media Management

7.7(won by 0.1)

237

7.6

109

Communication Management

8.3(won by 0.1)

266

8.2

126

Website Management

8.0

257

8.3(won by 0.3)

124

Campaign Building

8.3(won by 0.5)

266

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

120

Platform Additional Functionality

Reporting

7.7(won by 0.2)

232

7.5

113

Platform Integrations

Integration with Real Estate CRM

8.2

233

8.5(won by 0.3)

113

Integration with Virtual Tour

7.4

182

7.5(won by 0.1)

88

Integration with Real Estate Activities Management

7.9(tied score)

205

7.9(tied score)

101

Real Estate CRM[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

8.3

864

7.5

289

Client Management

Lead Scoring

8.0(won by 0.2)

690

7.8

243

Contact Management

8.7(won by 0.2)

769

8.5

259

Lead Generation

8.1(won by 0.9)

741

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.2

224

Task Management

Marketing Automation

8.6(won by 0.8)

717

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

236

Document Management

7.6(won by 0.7)

490

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.9

206

Third-Party Integration

8.0(won by 0.3)

519

7.7

232

Platform Features

Contact & Account Management

8.7(won by 0.3)

746

8.4

259

Opportunity & Pipeline Management

8.6(won by 0.1)

709

8.5

263

Task / Activity Management

8.6(won by 0.4)

735

8.2

261

Listing Management

8.1(won by 0.4)

606

7.7

220

Email Marketing

8.5(won by 0.4)

744

8.1

253

Transaction Management

7.7(won by 0.5)

494

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.2

212

Lead Management

8.8(won by 0.2)

762

8.6

266

CMA Management

8.2(won by 0.8)

635

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.4

222

Forecasting & Reporting

7.7(won by 0.5)

501

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.2

207

Dashboards

8.7(won by 0.6)

767

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

251

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Appointment Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Commission Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Agentic AI - Real Estate CRM

Autonomous Task Execution

Not enough data

7.3(won by default)

14

Multi-step Planning

Not enough data

6.5(won by default)

13

Cross-system Integration

Not enough data

6.7(won by default)

12

Proactive Assistance

Not enough data

6.7(won by default)

11

Natural Language Interaction

Not enough data

5.6(won by default)

13

Decision Making

Not enough data

6.3(won by default)

12

Additional Functionality

Reporting/Analytics

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Property Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

For Real Estate

Not enough data

Not enough data

Client/Property Matching

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Omnichannel Outreach

Not enough data

Not enough data

Real Estate Activities Management[Hide 43 FeaturesShow 43 Features](javascript:void(0);)

8.1

362

Not enough data

Administrative

E-Signature Capabilities

7.8(won by default)

190

Not enough data

Document Management

7.6(won by default)

199

Not enough data

Contact Management

9.0(won by default)

310

Not enough data

Commission Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Agent Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Electronic Signature

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Operational

Contract Management

7.8(won by default)

197

Not enough data

Communication Tools

8.6(won by default)

297

Not enough data

Transaction Management

7.8(won by default)

196

Not enough data

Mobile App

7.8(won by default)

300

Not enough data

Opportunity Tracking

8.4(won by default)

249

Not enough data

Agent Monitoring

8.2(won by default)

228

Not enough data

Property Management

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Listing Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Additional Functionality

Social Media Integration

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

For Real Estate Agencies

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

API

Not enough data

Not enough data

Client/Property Matching

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Client Portal

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Brokerage Management[Hide 12 FeaturesShow 12 Features](javascript:void(0);)

7.1

79

Not enough data

Agent Effectiveness

Market Intelligence

7.6(won by default)

67

Not enough data

Pipeline Management

8.0(won by default)

70

Not enough data

Real-Estate Specific RM

8.2(won by default)

62

Not enough data

Operations

Transaction Management

6.5(won by default)

55

Not enough data

Financial Management

6.1(won by default)

50

Not enough data

Real Estate Software Integration

7.9(won by default)

56

Not enough data

Back Office Automation

7.1(won by default)

54

Not enough data

Commissions Management

6.3(won by default)

47

Not enough data

Compliance Checks

6.7(won by default)

47

Not enough data

Agentic AI - Brokerage Management

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail")](https://www.g2.com/products/boldtrail/reviews)

BoldTrail

Small-Business(50 or fewer emp.)

54.3%

Mid-Market(51-1000 emp.)

21.1%

Enterprise(\> 1000 emp.)

24.6%

[![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")](https://www.g2.com/products/lofty-lofty/reviews)

Lofty

Small-Business(50 or fewer emp.)

85.1%

Mid-Market(51-1000 emp.)

10.3%

Enterprise(\> 1000 emp.)

4.5%

Small-Business

(50 or fewer emp.)

54.3%

85.1%

Mid-Market

(51-1000 emp.)

21.1%

10.3%

Enterprise

(\> 1000 emp.)

24.6%

4.5%

Reviewers' Industry

[![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail")](https://www.g2.com/products/boldtrail/reviews)
BoldTrail

Real Estate

97.6%

Commercial Real Estate

0.9%

Accounting

0.4%

Marketing and Advertising

0.2%

Financial Services

0.2%

Other

0.7%

[![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")](https://www.g2.com/products/lofty-lofty/reviews)
Lofty

Real Estate

97.9%

Commercial Real Estate

1.3%

Logistics and Supply Chain

0.3%

Information Services

0.3%

Accounting

0.3%

Other

0.0%

FAQs

## BoldTrail vs Lofty FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Lofty vs BoldTrail?

BoldTrail stands out from Lofty with a higher G2 rating, stronger support scores, and greater reviewer-cited centralization, while Lofty is noted for its ease of use and integrations.

| [Lofty](https://www.g2.com/products/lofty-lofty/reviews) | [BoldTrail](https://www.g2.com/products/boldtrail/reviews) |
| --- | --- |
| 4.3/5 (405 reviews) | 4.5/5 (1554 reviews) |
| Small-Business | Small-Business |
| 7.6 | 7.6 |
| 7.2 | 8.7 |
| Ease of Use (19 all-time mentions) | Centralization (18 all-time mentions) |

### How do the pricing models of Lofty and BoldTrail compare?

BoldTrail is rated higher for value, with reviewers expressing greater satisfaction with its pricing and included features compared to Lofty.

- **Lofty:** In recent reviews, several reviewers mention Lofty can be expensive, with additional costs for features and advertising, and some cite hidden costs and upsells.
- **BoldTrail:** Reviewers highlight BoldTrail as an all-in-one solution that consolidates many paid apps, with some noting it is not the most cost-efficient but delivers strong value for the price.
- **Switching reasons:** Reviewers switching from other platforms to BoldTrail cite the consolidation of features and automation as key value drivers, while those leaving Lofty mention high costs and dissatisfaction with lead volume for the spend.

### What are the best alternatives to Lofty and BoldTrail?

The top three alternatives to Lofty and BoldTrail are BoomTown, Brivity, and CINC.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Lofty](https://www.g2.com/products/lofty-lofty/reviews) | 4.3/5 (405 reviews) | Small-Business | Reviewers cite additional costs for features and advertising | Ease of Use (19 all-time mentions) |
| [BoldTrail](https://www.g2.com/products/boldtrail/reviews) | 4.5/5 (1554 reviews) | Small-Business | Consolidates many paid apps, strong value for price | Centralization (18 all-time mentions) |
| [BoomTown](https://www.g2.com/products/boomtown/reviews) | 4.7/5 (588 reviews) | Small-Business | — | High reviewer satisfaction and robust feature set |
| [Brivity](https://www.g2.com/products/brivity/reviews) | 4.2/5 (44 reviews) | Small-Business | — | Strong CRM and transaction management |
| [CINC](https://www.g2.com/products/cinc/reviews) | 4.4/5 (204 reviews) | Small-Business | — | Lead generation and automation |

### Which Real Estate CRM features should I prioritize when comparing Lofty and BoldTrail?

Buyers comparing Lofty and BoldTrail should prioritize Lead Generation, Automation, Integrations, Ease of Use, and Customer Support.

- **Lead Generation:** Lofty (9 all-time mentions), BoldTrail (12 all-time mentions)
- **Automation:** Lofty (7 all-time mentions), BoldTrail (13 all-time mentions)
- **Integrations:** Lofty (10 all-time mentions), BoldTrail (6 all-time mentions)
- **Ease of Use:** Lofty (19 all-time mentions), BoldTrail (13 all-time mentions)
- **Customer Support:** Lofty (7 all-time mentions), BoldTrail (—)

### What are the pros and cons of Lofty vs BoldTrail?

BoldTrail's headline strength is centralization and automation, while Lofty is most noted for ease of use and integrations.

- **Lofty strengths:** Ease of Use (19 all-time mentions), Features (16), Integrations (10), Customization (9), Lead Generation (9), Automation (7), Customer Support (7)
- **Lofty trade-offs:** Poor Customer Support (11), Missing Features (9), Learning Curve (8), AI Inefficiency (6), Not User-Friendly (6), Expensive (5)
- **BoldTrail strengths:** Centralization (18 all-time mentions), Features (15), Automation (13), Ease of Use (13), Lead Generation (12), All-in-one Solution (11), Organization (11), Lead Management (10), Contact Management (9)
- **BoldTrail trade-offs:** Difficult Usability (10), Learning Curve (9), Difficult Learning (5)

### Is Lofty or BoldTrail better for small businesses?

BoldTrail is the stronger fit for small businesses, with higher reviewer satisfaction and a larger review base in the Small-Business segment.

- **Lofty:** Small-Business segment, with reviewers noting ease of use and integrations but also citing a learning curve and cost concerns.
- **BoldTrail:** Small-Business segment, with reviewers highlighting centralization, automation, and strong lead management as key benefits for small teams.

### Which Real Estate CRM platform has better integrations?

Lofty is favored for integrations, with more reviewer-cited mentions than BoldTrail.

- **Lofty:** Integrations cited in 10 all-time reviews, with recent reviewers highlighting connections to email, calendar, and lead generation platforms.
- **BoldTrail:** Integrations cited in 6 all-time reviews, with reviewers mentioning integration with front office, back office, and marketing tools.

### How do Lofty and BoldTrail compare on customer support?

BoldTrail leads on Quality of Support with a 1.5-point advantage over Lofty (8.7 vs 7.2).

- **Lofty:** Reviewers describe mixed support experiences, with some citing helpful onboarding and others reporting slow responses and unresolved issues.
- **BoldTrail:** Reviewers consistently highlight fast, knowledgeable, and friendly support, with many citing strong follow-up and problem resolution.

### Which is easier to implement, Lofty or BoldTrail?

Lofty and BoldTrail are rated equally on Ease of Setup, both scoring 7.6, indicating parity in implementation experience.

- **Lofty:** Reviewers describe setup as straightforward and easy, with helpful onboarding resources, though some mention a learning curve for advanced features.
- **BoldTrail:** Reviewers report easy initial setup and onboarding, with some noting a steeper learning curve for mastering all features.

### Which product has better Lead Generation?

BoldTrail is stronger for Lead Generation, with more reviewer-cited mentions and higher satisfaction in this area.

- **Lofty:** Lead Generation cited in 9 all-time reviews, with reviewers noting built-in PPC tools and automated follow-up as key strengths.
- **BoldTrail:** Lead Generation cited in 12 all-time reviews, with reviewers highlighting automation, PropertyBoost, and campaign management as standout features.

Alternatives

**BoldTrail Alternatives**

 ![Brivity](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cc0fc881eb9ea6f618d4940220ecd67/brivity.jpg "Brivity")

[
Brivity
](/products/brivity/reviews)

 ![IXACT Contact Real Estate CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ba32f15f305ca80d86e6306ce3f61b19/ixact-contact-real-estate-crm.jpg "IXACT Contact Real Estate CRM")

[
IXACT Contact Real Estate CRM
](/products/ixact-contact-real-estate-crm/reviews)

 ![Market Leader](https://images.g2crowd.com/uploads/product/hd_favicon/1510008532/market-leader.svg "Market Leader")

[
Market Leader
](/products/market-leader/reviews)

 ![CINC](https://images.g2crowd.com/uploads/product/hd_favicon/50656ef66ac47b05fee431aa79fb51e1/cinc.svg "CINC")

[
CINC
](/products/cinc/reviews)

**Lofty Alternatives**

 ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")

[
BoomTown
](/products/boomtown/reviews)

 ![CINC](https://images.g2crowd.com/uploads/product/hd_favicon/50656ef66ac47b05fee431aa79fb51e1/cinc.svg "CINC")

[
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