Lofty Reviews & Product Details

Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.

Product Website

Seller

Lofty

Languages Supported

English

Product Description

All the tools you need to succeed in real estateWith a powerful all-in-one platform, Chime helps you launch marketing campaigns, track your leads, build customer relationships, manage your website and communicate with your team seamlessly from your mobile or laptop. Chime frees you from too many fragmented apps, which waste your precious time and create headaches!

Overview by

Dave Carter

Discussions

Lofty Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Lofty Integrations

(3)

Verified by Lofty

Lofty Media

Lofty Robust Mobile App

Lofty IDX Websites

Lofty AI Assistant

Lofty Social Studio

Lofty Comprehensive Reporting

Official Downloads

(4)

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Technology Led Growth Strategies For Real Estate Teams

Follow Up Best Practices Every Agent Needs

Lofty Reviews (383)

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Steven C.

Realtor

Small-Business (50 or fewer emp.)

2/28/2023

"Clean and Intuitive CRM / IDX"

4.5/5

What do you like best about Lofty?

The user interface for Chime is modern, clean, and easy to navigate on both the front and back ends. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The AI assistant and Dialer can be buggy at times. Email replies through the CRM generate entire new threads instead of adding to the existing thread. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Steven! Thank you for your review! We’re pleased you find Lofty’s interface clean and intuitive. We’re aware of the issues with the AI assistant and dialer and are working on improvements. Your feedback on email threads is also noted. If you need further assistance, feel free to reach out!

Shoshana M.

Service Director

Small-Business (50 or fewer emp.)

8/13/2024

"Useful CRM with lots of features"

4/5

What do you like best about Lofty?

The property alerts that leads receive when they sign up. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The contact record has so many fields and its not intuitive - my agents often miss important fields when entering contacts. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Shoshana! Thanks for the feedback! We're glad the property alerts are working well for you. We hear you on the contact record fields and are working on making it more intuitive. Your input helps us improve, so feel free to share any more suggestions!

Verified User in Real Estate

Small-Business (50 or fewer emp.)

5/13/2024

"Many great features, I wish it was more customizable"

4/5

What do you like best about Lofty?

I like the overall system and the set of features that it has. The lead routing is a bit cumbersome and there are so many options on tags, sources, pipelines, etc that it gets really messy if you implement them all. The smart plans are great too. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Honestly, I wish that things like the AI system were easier to manage. There are certain ways that you have to do things in the system that are counter-intuitive and could use refining. You can tell that the system was built by software engineers and not end users. When it comes to implementation - the sales staff is ready to go during the sales process, but then after 3 days, you are on your own with only email/chat support. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi! We appreciate your feedback. It's great to hear you value Lofty's overall system and features, though we understand your concerns about lead routing and complexity with tags, sources, and pipelines. We're working on refining our AI system and improving user experience based on your input. We're committed to supporting you throughout your journey with Lofty.

Robert T.

Small-Business (50 or fewer emp.)

12/5/2023

"Do TONS of research before choosing Chime / Lofty"

1/5

What do you like best about Lofty?

I think they are pretty good at lead hunting. Pumping in your zillow leads and/or pay per clicks and setting up follow ups for them - they are good at. And the interface is better than others on that front. However, the CRM is really only great for purchase lead hunting. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

By far the worst thing about Chime / Now Lofty is the customer support. They sales team and support team makes committments that aren't going to happen or you wait on it for over a year as they take forever to return emails. If teir 1 can't solve your issue than it isn't getting solved. I suppose if you had a small real estate business, only focused on purchase leads, and aren't coming from a major competitor then Chime / Lofty will not bother you too much. They are also very upselling on the major other features and the intergrations for most other vendors don't work as you would think. Review collected by and hosted on G2.com.

Response from Kyndra Bibler of Lofty

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Robert, thank you for taking the time to share your feedback! We are so sorry to hear of your poor experience with Lofty and apologize for any inconvenience. We are making efforts and adding staff members to better our support and customer success channels. I've also escalated this to our leadership team.

Andrew P.

Realtor

Small-Business (50 or fewer emp.)

8/15/2024

"Great CRM...but a lot of bugs."

3/5

What do you like best about Lofty?

I love having a website that works seamlessly with my CRM. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Technical support is not US based and is extremely difficult to work with. Many times getting something fixed takes weeks if not months. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Andrew! Thanks for your feedback! We're glad you like the CRM integration and lead capture features. We’re sorry about the issues with support and are working to improve response times. Your input helps us get better!

Joshua Jae M.

Lead Generation Specialist

Small-Business (50 or fewer emp.)

8/9/2024

"Ultrafabulous"

4.5/5

What do you like best about Lofty?

It easy to navigate and very friendly user that it can easily be learn. I use it everyday. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

AI has it's downside, it doesn't label DNC correctly. Support takes a long time to reach out as well. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Thank you for your feedback! We're glad to hear that you find Lofty easy to navigate and user-friendly. We apologize for any inconvenience with the AI labeling and the delay in support. We are constantly working to improve our services and appreciate your input!

Myrene Mae A.

Cold Caller

Small-Business (50 or fewer emp.)

8/8/2024

"Amazing"

4.5/5

What do you like best about Lofty?

The way it can be organized easily. It's very amazing Review collected by and hosted on G2.com.

What do you dislike about Lofty?

AI needs to be improved more. Sometimes it can create mistakes in labeling leads Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Thank you for your feedback! We understand the importance of accurate labeling and are continuously working to enhance our AI for better performance. We appreciate your patience and support!

Deanna C.

Small-Business (50 or fewer emp.)

5/17/2024

"Excellent all in one CRM"

5/5

What do you like best about Lofty?

Love the fact that Lofty is easy to use and has a social marketing suite. Hands down one of the easier CRMs to learn and completely robust system that has lead generation, social media capabilities and great work flows for past clients and new leads. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Has a little bit of a learning curve but getting connected Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Deanna! Thanks for your review! We’re glad you find Lofty easy to use and appreciate its all-in-one features. We’re working on making the learning curve smoother and are here to help if you need anything.

Kory P.

COO

Small-Business (50 or fewer emp.)

8/8/2024

"As close to an all in one as you can find"

5/5

What do you like best about Lofty?

I absolutely love the AI Assistant in addition to the robust automations available. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Support can stumble with complex problems. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Kory! Thank you for your feedback! We’re thrilled you love the AI Assistant and automations. We’re working on improving support for complex issues and appreciate your input. If you need any help or have more suggestions, please let us know!

Verified User in Real Estate

Small-Business (50 or fewer emp.)

2/4/2025

"good website and CRM solution for Realtors"

3.5/5

What do you like best about Lofty?

Lots of tools available, and the ability to expand usage is great Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Difficult to navigate help desk, and figure out how to edit independently. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi! Thank you for your feedback! We're happy to hear you value Lofty’s tools and expansion options, and we’ll use your input to improve the help desk experience.