Lofty Reviews & Product Details

Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.

Product Website

Seller

Lofty

Discussions

Lofty Community

Languages Supported

English

Product Description

All the tools you need to succeed in real estateWith a powerful all-in-one platform, Chime helps you launch marketing campaigns, track your leads, build customer relationships, manage your website and communicate with your team seamlessly from your mobile or laptop. Chime frees you from too many fragmented apps, which waste your precious time and create headaches!

Overview by

Dave Carter

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Lofty Integrations

(3)

Verified by Lofty

Lofty Media

Lofty Robust Mobile App

Lofty IDX Websites

Lofty AI Assistant

Lofty Social Studio

Lofty Comprehensive Reporting

Official Downloads

(4)

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Technology Led Growth Strategies For Real Estate Teams

Follow Up Best Practices Every Agent Needs

Lofty Reviews (383)

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Andy B.

Broker/Owner

Small-Business (50 or fewer emp.)

11/13/2024

"ABSOLUTE WORST CUSTOMER SERVICE EVER!! I'm the broker of my company with 32 agents using the system."

0/5

What do you like best about Lofty?

Everything except for customer service!!! Review collected by and hosted on G2.com.

What do you dislike about Lofty?

customer service SUCKS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! If you are not a big company with a dedicated trainer you will be lost. It's probably the best system with the most options and abilities, but the customer service is one of the WORST. Our website hasn't displayed open houses for well over 10 months and I swear no one gives a crap. We just keep getting shoved to the back of the pile so to speak and each time I reach out I have to send the same information I already sent and blah blah blah.... Customer service ZERO Review collected by and hosted on G2.com.

Samantha C.

Director of Operations

Small-Business (50 or fewer emp.)

1/14/2025

"More Advanced CRM"

4/5

What do you like best about Lofty?

The customizable options, smart plans, tags, sources, website, etc. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Email Support doesn't seem to be analytical thinkers sometimes, but typically helpful. Lack of communication between Sales Rep and Manager. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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We appreciate your feedback, Samantha! We're happy to hear that Lofty’s customization options and email campaigns are helping you stay in touch with clients. We’ll work on enhancing the support and communication between Sales Rep and Manager to ensure an even smoother experience.

Stacy R.

Sales Service Support Rep

Small-Business (50 or fewer emp.)

8/8/2024

"Love the all in one solution"

5/5

What do you like best about Lofty?

Being able to customize the website and the ability to plug and play many other features related to taregeting leads for my business Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The support has been down right awful. I opened incidents that would take over 30 days before I would even get a response. Having support like that does not help to push business forward. Please hire more support staff and look for more qualified resources as well. I have a background in IT and could call bullshit on them frequently. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Stacy! Thank you for your feedback! We're glad you appreciate Lofty’s customization and integration features. We’re sorry to hear about your support experience and are working to improve our response times and resources. Your input is invaluable as we strive to enhance our service.

Verified User in Real Estate

Small-Business (50 or fewer emp.)

2/11/2025

"Lofty is great for consolidating all your activities into one place"

5/5

What do you like best about Lofty?

I really like that I can connect multiple MLS memberships in one place so I can easily setup auto searches for my clients interested in different areas. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

It is very comprehensive and therefore, setting it up takes time. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Thanks for sharing your experience! We're glad Lofty’s multi-MLS connectivity and automation tools are helping streamline your workflow, and we appreciate your feedback on setup—we’re always working to make it even more seamless

Jeremy V.

Enterprise (> 1000 emp.)

5/13/2024

"A great CRM with areas for improvement"

5/5

What do you like best about Lofty?

It's flexible, thought out, and thorough. The updates are frequent and it seems, for the most part, that they listen to agent feedback. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Dialing was a pain prior to VOIP.

There isn't a way to associate multiple contacts to transactions (this is silly because we're in real estate and there is almost always multiple parties per transaction).

Scripts on the dialer only pop up once the call connects, this makes them difficult to use.

Certain features (mailing, print etc.) aren't available in Canada. We're a big market, we should get the same love as US.

Reporting should update automatically, having to manually update reports is weird in 2024.

Tasks should be it's own page and shouldn't be lumped into Calendar.

We should be able to mandate certain information is filled out on pipeline changes. ie. Deal goes from Under Contract to Pending REQUIRE: Close Price or Attachments. This could be easily done I think.

Customer service is sometimes extremely good, and other times extremely bad. There is no consistency with service reps. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Jeremy! We're grateful for your detailed feedback. We're pleased you find Lofty flexible and appreciate our responsive updates. We're actively working to address your concerns and improve your experience. Thanks for choosing Lofty!

kim b.

Realtor

Small-Business (50 or fewer emp.)

8/8/2024

"Ellie Tech support Goddess"

5/5

What do you like best about Lofty?

Ellie stuck with me even though i was clearly frustrated and maintained a beautiful, sweet calmness throughout the process of fixing my issue. She was professional,kind, knowledgeable and willing to go the extra mile to get the issue resolved. So very much appreciated. Excellent job, Ellie. Much appreciated. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

time in between calls. i wish there was a way to pause or go to the next call without having to wait. all calls dont need a full minute and some need a little more to type in responses Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Thank you for your kind words and feedback! We are glad to hear that Ellie provided you with excellent support and went the extra mile to resolve your issue. We will definitely take your feedback about the time in between calls into consideration for future improvements. We appreciate your support and hope to continue providing you with great service!

Verified User in Real Estate

Small-Business (50 or fewer emp.)

5/23/2024

"A Fast and Efficient Website for Generating Online Leads"

4/5

What do you like best about Lofty?

Lofty has truly impressed me with its fast and efficient website, making it an essential tool for anyone looking to generate online leads effectively.The website's speed is one of its most commendable features. Pages load almost instantly, allowing users to navigate effortlessly without any frustrating delays. This is particularly important when trying to capture the attention of potential leads, as slow load times can often lead to high bounce rates. With Lofty, you can be confident that your visitors will stay engaged, enhancing the chances of converting them into valuable leads. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Unfortunately, the customer support experience does not match the high standards set by the website itself. My interactions with Lofty's customer support have been frustrating and unsatisfactory. Response times are slow, often taking days to get a reply, which can be a significant drawback when you’re dealing with time-sensitive issues. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi! We're thrilled to hear that you find Lofty's website fast and efficient for generating online leads. We apologize for any inconvenience you've experienced with our customer support and are actively working to improve response times. Your feedback is invaluable as we strive to enhance our services and ensure a seamless user experience.

Tim T.

President & CEO

Small-Business (50 or fewer emp.)

8/13/2024

"Lofty - A Tech Dream"

5/5

What do you like best about Lofty?

If you love to push the limits of technology. Want to connect multiple IDX feeds and have control over the look and feel of your website - while not losing functionality needed to run all aspects of your real estate business - for a very reasonable price. You need to check out Lofty Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Still working through advanced reporting tools. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Tim! Thanks for your review! We're thrilled to hear that Lofty is helping you push the boundaries of technology and manage multiple IDX feeds efficiently. We're aware that advanced reporting tools are a work in progress and appreciate your patience as we enhance these features. Your feedback is invaluable in helping us improve!

Stan B.

Small-Business (50 or fewer emp.)

2/28/2024

"Switching to Loft was the best thing we did for our business!"

5/5

What do you like best about Lofty?

I have found Lofty very easy to use from the start-up to its everyday use. I was able to create a website in a few days and started to receive leads from it within a week! The tutorials are very easy to follow. Lofty beats all the other CRM's that we have used. It does the things we need. We are very lucky to be with Real Broker because they have a dedicated Rep for us to use. Jeff has two Zoom Classes each week on how to use Lofty. He has helped us so much each week. Lofty also supplies all Real Broker Agents with a package that can't be beaten. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

There is not anything that I dislike about Lofty! That might sound weird but they are so much better than our old CRM that I can't say anything bad. Review collected by and hosted on G2.com.

Mackenzie D.

Small-Business (50 or fewer emp.)

2/28/2024

"Most robust CRM system we have used!"

4.5/5

What do you like best about Lofty?

I really like how customizable and robust the system is. It seems liek the team has thought of almost every tool you need as a real estate professional and has put it into one product. The ease in using AI within the system has been a gamechanger for our team marketing. I loved that when we joined, our sites were pre-made so we only had to do minro changes throughout. I also love the weekly training webinars! Very helpful. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Although I love how detailed the system is, it did take a while to really feel comfortable in the system because there is so much to learn and figure out. I think I am a pretty tech-intuitive person, so I can only imagine how difficult it is to learn for someone not as techy. Customer support is usually very helpful, but sometimes they get backed up and I have to wait a while for a resolution/response. Review collected by and hosted on G2.com.