Lofty Reviews & Product Details

Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.

Product Website

Seller

Lofty

Discussions

Lofty Community

Languages Supported

English

Overview by

Dave Carter

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Lofty Integrations

(3)

Verified by Lofty

Lofty Media

Lofty Robust Mobile App

Lofty IDX Websites

Lofty AI Assistant

Lofty Social Studio

Lofty Comprehensive Reporting

Official Downloads

(4)

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Technology Led Growth Strategies For Real Estate Teams

Follow Up Best Practices Every Agent Needs

Lofty Reviews (384)

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whitney j.

Owner

Small-Business (50 or fewer emp.)

1/7/2025

"Lofty has just about everything you'll need"

4/5

What do you like best about Lofty?

There are so many things, first, the AI has been awesome I love how it's getting better the more I use it. the property tracking auto-updates for clients is a time-saver. The ease of creating landing pages is one of my favorites. The fact that the agents and I can market their property from one spot is so helpful. The more I use it the more I learn. As new agents are on board the sign-in and training make implementing lofty great. When I have an issue which isn't very often customer service has been rock solf at getting me answers. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The system can be overwhelming, and only because there is so much at your fingertips, it's hard to take it all in. The only negative I have is the blog for the website. It could be I am missing something, but I have not found it easy to use. Other than that, the AI could be a little better on it follow-up, but that could just be a personal preference. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Thank you for the thoughtful review, Whitney! We're so glad to hear Lofty's AI, property tracking, and landing page tools have been helping you and your team. We appreciate your feedback on the blog and AI follow-up, and we'll work on improving those areas to make your experience even better.

Harley B.

Real Estate Agent

Small-Business (50 or fewer emp.)

5/31/2025

"All in one CRM that save a lot of time"

5/5

What do you like best about Lofty?

The way it has a lot of integrations so I can handle everything in one platform. Its easy to setup, use, and is something I use daily Review collected by and hosted on G2.com.

What do you dislike about Lofty?

the pricing for advertising is quite steep. And the customer support can be hit or mis s sometimes. Review collected by and hosted on G2.com.

Response from Jusika Martinez of Lofty

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We're so glad to hear you're happy with the platform! The general cost of advertising has gone up across various channels which is why we've built out many low cost and no cost ways to generate leads in the Lofty platform such as Lofty Blast. If you have any questions about getting started with those you can reach out to support or find them in the marketplace in your portal!

Verified User in Real Estate

Small-Business (50 or fewer emp.)

10/21/2025

"Feature-Rich and User-Friendly, Worth the Learning Curve"

4/5

What do you like best about Lofty?

Easy to use and has lots of built in features. The integration with outside systems is seamless Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The CPL on the Listing Blast was high at least in my experience Review collected by and hosted on G2.com.

Verified User in Real Estate

Small-Business (50 or fewer emp.)

10/21/2025

"Easy to Use, But AI Features Need Improvement"

5/5

What do you like best about Lofty?

It's rather easy to use and making calls and text from the app. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The ai features aren't as good. They still seem to be too robotic. Review collected by and hosted on G2.com.

Verified User in Real Estate

Small-Business (50 or fewer emp.)

10/21/2025

"Great Website and Listings, But Lacks Dedicated Support"

2.5/5

What do you like best about Lofty?

Website ,individual listing websites. Sending emails to clients Review collected by and hosted on G2.com.

What do you dislike about Lofty?

High Cost

Steep Learning Curve

Customer Support Issues

Overkill for Smaller Teams

Technical and Usability Problems

Add-Ons and Hidden Costs

Lacks Tech Support

Courses are great but not organized Review collected by and hosted on G2.com.

Response from Mahriah Field of Lofty

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Hello, I am sorry to hear that you've not had a great experience with Lofty & have passed your feedback along to our Customer Success Team for review. Please let me know if there's anything else we can help with.

Verified User in Real Estate

Small-Business (50 or fewer emp.)

3/4/2025

"Waste of money"

1/5

What do you like best about Lofty?

If you pay $1000 or met per month then it’s fine. Otherwise expect to get no leads. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I had been with Lofty for about 2 years. I had originally signed up with the basic plan which was $650 per month and I received about 10 leads per month. Then I increased my budget to $1000 and I received about 15-20. I decided to reduce my spend as I couldn’t afford it without my lender pitching in, and I reduced to $650. I only received ONE LEAD. They said that according to my ‘contract’ they won’t refund me because they don’t guarantee leads. Very unprofessional to treat a client who has been with them for 2 years in this way. Review collected by and hosted on G2.com.

Response from Jusika Martinez of Lofty

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Thank you for taking the time to share your experience. We’re genuinely sorry to hear that you felt disappointed with the results and service after being a valued customer for two years. Your feedback is important, and we never take it lightly when a client feels let down.

While we strive to provide high-quality lead generation tools and campaign support, results can vary based on geographic location, competition, targeting, and ad budget. Our team works closely with clients to help with expectations and offer estimates based on your market. Although we cannot guarantee a specific number of leads we always aim to help you get the best return on your investment.

We’d appreciate the opportunity to review your account and campaign settings to better understand what happened and see if there’s anything we can do to support you moving forward. Please reach out to us — we'd love the chance to make this right.

Jonathan S.

Realtor

Small-Business (50 or fewer emp.)

1/14/2025

"Great CRM with Loads of Tools"

5/5

What do you like best about Lofty?

I love the lead generation and the SEO tools built in. The ability to create a solid Hot, Warm, and Cold list, as well as contact multiple buyers/sellers at a time is great Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I would improve the text size and make it a bit more clean and modern. A strong listings side of it to create custom searched would be helpful Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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We really appreciate your feedback, Jonathan! It’s great to hear that Lofty is helping you organize leads and build customized smart plans. Your thoughts on text size and the listings feature are valuable, and we’ll look into making those improvements.

Alex D.

Real Estate Agent

Small-Business (50 or fewer emp.)

5/13/2024

"The best CRM & Website combo out there hands down"

5/5

What do you like best about Lofty?

The endless capabilities. There is literally so much you can do and they are always adding more! There's no need to have a separate website and CRM provider while sending properties on a 3rd platform. You can now do it all in one spot and it's super user friendly! You can make it as simple or complicated as you want. It's very easy to implement from day 1 and it's easy to integrate dozens of other apps that you're probably already using. You'll use this every single day for a variety of tasks rather than having a different app for each. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Customer support can take a little bit too long to get back to you Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Alex! Thank you for your feedback. We're thrilled you find Lofty's capabilities endless and appreciate its user-friendly interface. We'll work on improving our response times for customer support. It's great to hear Lofty is helping you stay in touch with your database and prioritize leads effectively. Thank you for choosing Lofty!

Royce W.

CEO

Small-Business (50 or fewer emp.)

3/2/2023

"Absolutely Love Lofty!!"

5/5

What do you like best about Lofty?

Chime was recommended to me through one of my real estate groups and I'm glad I gave it a try. It makes my job so much easier keeping up with my clients and the various phases of the home buying/selling process they are in. My favorite features are the checklists and the transaction tracking. I love how it keeps me on top of the many steps so that I can provide optimal services to my clients. The included website is also very nice. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I do wish I could schedule emails to be sent out at a later date. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Royce! Thanks for your feedback! We’re glad Lofty (formerly Chime) helps with client tracking and goal management. We’ll consider adding email scheduling in future updates. If you need further assistance, feel free to reach out!

DJ B.

Agent

Small-Business (50 or fewer emp.)

2/4/2025

"Good CRM"

4/5

What do you like best about Lofty?

I like how easy it has been to figure out using Lofty as I am new to using it and has been pretty straightforward. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The thing I dislike is that not all features are available on the mobile app. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi DJ! Thank you for your feedback! We're so glad to hear that you’ve found Lofty easy to use and helpful for managing your leads. We appreciate your input about the mobile app, and we’re always working to improve functionality across all platforms.