Lofty Reviews & Product Details

Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.

Product Website

Seller

Lofty

Discussions

Lofty Community

Languages Supported

English

Product Description

All the tools you need to succeed in real estateWith a powerful all-in-one platform, Chime helps you launch marketing campaigns, track your leads, build customer relationships, manage your website and communicate with your team seamlessly from your mobile or laptop. Chime frees you from too many fragmented apps, which waste your precious time and create headaches!

Overview by

Dave Carter

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Lofty Integrations

(3)

Verified by Lofty

Lofty Media

Lofty Robust Mobile App

Lofty IDX Websites

Lofty AI Assistant

Lofty Social Studio

Lofty Comprehensive Reporting

Official Downloads

(4)

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Technology Led Growth Strategies For Real Estate Teams

Follow Up Best Practices Every Agent Needs

Lofty Reviews (383)

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Jeff L.

Enterprise (> 1000 emp.)

5/21/2024

"Lofty has a lot of great features, but have experienced some problems."

3.5/5

What do you like best about Lofty?

Lofty has great features, really like Lofty's website capabilities. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Have experienced some significant problems, which seemingly could've been avoided. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Jeff! Thank you for your feedback! We're happy to hear that Lofty is helping you solve your online presence. Apologies that you've experienced some problems, but I can assure you we are always actively working to make improvements to the platform. If you ever have suggestions or need assistance, feel free to reach out. Thank you for choosing Lofty!

Walter C.

Realtor

Small-Business (50 or fewer emp.)

2/27/2024

"Lofty has it all"

5/5

What do you like best about Lofty?

It has all the functions and features. We need to run a big real estate team. Love that the CMA software is built-in and love that we can connect multiple IDX feeds. The AI assistant has been a game changer. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I wish there was the ability to round Robin calls that come into our main office number. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Walter! We're delighted to hear that Lofty's comprehensive features, including built-in CMA software, multiple IDX feed connections, and AI assistant, are helping streamline your real estate team's operations. Your feedback on call routing is noted, and we're continuously working to enhance our capabilities. Thank you for choosing Lofty for your customer relationship management needs!

John H.

Area Leader | Los Angeles

Enterprise (> 1000 emp.)

2/27/2024

"Lofty keeps me organized"

5/5

What do you like best about Lofty?

I like the simplicity of Lofty and the ability to generate automatic market or home reports each month to every lead within my database. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Well, the downside is technology is not my specialty! However, the daily live webinars are very helpful in bringing me up to speed on everything Lofty offers. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi John. Thank you for your feedback! We're thrilled to hear that Lofty helps you stay organized! We understand that technology can be daunting, but we're glad our daily webinars are proving helpful in familiarizing you with our platform. It's great to know that Lofty simplifies your database management, keeping you connected with your leads and ensuring you never miss important tasks or reminders.

Kent B.

Founder/Real Estate Consultant/REALTOR

Real Estate

Small-Business (50 or fewer emp.)

2/29/2024

"I have used 10 different CRMs, different industries, fit all my need perfectly, well adapted to RE"

5/5

What do you like best about Lofty?

I use Lofty daily, it has a flexible pipeline, I can use my own developed pipeline stages, Smart Plans are great, AI-Assitant works OK, Integration with lead sources with automatic import as well as integration with my doamin works great. It was easy to implement, and support is very responsive Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Nothing at this time, I have so far when using Lofty not found anything that i dislike. Review collected by and hosted on G2.com.

Cindy C.

Small-Business (50 or fewer emp.)

5/16/2024

"It’s been a good crm for the most part."

2.5/5

What do you like best about Lofty?

The smart plans are very helpful in following up with prospects and clients. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I don't like the sort feature too much and feel it is clunky. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Cindy! Appreciate your feedback! Glad to hear Lofty's smart plans are beneficial. We'll look into improving the sort feature. It's fantastic that Lofty helps you maintain client connections. Thanks for sharing!

Damarys C.

Small-Business (50 or fewer emp.)

7/25/2023

"Ultimate CRM Platform for Real Estate"

5/5

What do you like best about Lofty?

I love everything about CHIME! It is a user friendly, robust, innovative, and effective tool to build and maintain your business. The support team is super responsive! Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The website editor could be a little more user friendly and have more editing capabilities. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Damarys! We're thrilled to hear you love everything about Lofty! While we appreciate your feedback about the website editor, we're glad Lofty helps streamline your processes and enhances your productivity. Thanks again for choosing Lofty!

Steve M.

Small-Business (50 or fewer emp.)

5/13/2024

"Great experience"

4.5/5

What do you like best about Lofty?

I like that it is far less limited in function that some of the other products taht corporate locks down Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I wish I could create actual drip campaigns Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Steve, thank you for your feedback. We're glad you find Lofty less limited in functionality compared to other products. We've noted your wish for creating actual drip campaigns and will consider it for future enhancements. It's great to hear that Lofty is helping you maintain your contacts list and communication. Thanks again for choosing Lofty!

Verified User in Real Estate

Mid-Market (51-1000 emp.)

11/20/2023

"A lot of Potential Functionality but Poor Execution"

3/5

What do you like best about Lofty?

It's a one-stop shop that offers everything, which is very convenient. The websites and agent subdomains, though not as easy to edit/personalize as I would like, look very sharp and were easy enough to set up. We love all the tools we can use to market our listings and match leads to different listings. The AI tool is helpful, though we wish it were not limited to a certain number of uses each week. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Lofty can do a ton of things but it doesn't do a ton of things extremely well. The design center in particular is a big selling point, but it is not user friendly. It's easier to use Canva rather than the Lofty Design Center. Also, there are bugs nearly every other week that limits functionality as well. We've had issues at least once a month with something not working like it should. Review collected by and hosted on G2.com.

Diane M.

Associate Broker

Small-Business (50 or fewer emp.)

2/28/2024

"Great CRM"

5/5

What do you like best about Lofty?

The system is intuitive, didn't take long to learn, but most important, it can track a client through initial upload into system so years beyond closing. I can also monitor my team's performance. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Takes a while to get suggestions on system enhancements implemented. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Diane! We're thrilled to hear you find Lofty to be a great CRM, especially for its intuitive system and comprehensive client tracking capabilities! We appreciate your feedback about suggestions for system enhancements and are continuously working to improve. Thanks again for choosing Lofty!

Tom G.

Small-Business (50 or fewer emp.)

5/13/2024

"Awesome for real estate management. Big improvement over kvcore"

4.5/5

What do you like best about Lofty?

Automation, user friendly, website, abimity to use zapier Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Team members have to pay extar for their own site Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Tom, thanks for your feedback. We're glad you appreciate Lofty's automation, user-friendly interface, website, and Zapier integration. We've noted your concern about team member payments and will consider it. It's great to hear Lofty is helping you with lead follow-up, maintaining lists, and using landing pages. Thanks again for choosing Lofty!