Lofty Reviews & Product Details

Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.

Product Website

Seller

Lofty

Languages Supported

English

Product Description

All the tools you need to succeed in real estateWith a powerful all-in-one platform, Chime helps you launch marketing campaigns, track your leads, build customer relationships, manage your website and communicate with your team seamlessly from your mobile or laptop. Chime frees you from too many fragmented apps, which waste your precious time and create headaches!

Overview by

Dave Carter

Discussions

Lofty Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Lofty Integrations

(3)

Verified by Lofty

Lofty Media

Lofty Robust Mobile App

Lofty IDX Websites

Lofty AI Assistant

Lofty Social Studio

Lofty Comprehensive Reporting

Official Downloads

(4)

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Technology Led Growth Strategies For Real Estate Teams

Follow Up Best Practices Every Agent Needs

Lofty Reviews (383)

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Nate R.

Small-Business (50 or fewer emp.)

2/29/2024

"Fantastic Value"

5/5

What do you like best about Lofty?

Allows me to manage all aspects of my business from clients, to marketing as well as my website. I use it every day and gladly. To start using a new feature is a breeze as Lofty always has traning available. Setup was easier than expected. Integrating my email and leads programs was easy as well. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Lofty can be overwhelming if you do not take your time to do training. Customer support chat and email could be faster than it is currently, but still good. Review collected by and hosted on G2.com.

Hannah M.

Small-Business (50 or fewer emp.)

11/20/2023

"GREAT Customer Service"

5/5

What do you like best about Lofty?

Lofty was extremely knowledgeable and helpful in assisting me in my website troubles. One of my favorite features is the FREE AI text check in ideas for clients. That is really helpful for me. I also love that the app is easy to use, and I can add to phone contacts with a click of a button. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

That you have to pay additional for features that should be included. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Hannah! We're thrilled to hear that you had a great experience with our customer service team and find our AI text check-in feature helpful. We're continuously working to improve our offerings, and your feedback on pricing is noted. We're committed to providing value and enhancing your experience with Lofty.

Matt F.

Small-Business (50 or fewer emp.)

5/13/2024

"I wouldn’t be able to do my job"

5/5

What do you like best about Lofty?

I love how lofty allows me to keep all my clients and leads in one place. The organization is second to none and it truly allows me to automate my business. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I wish some of the paid marketing was free but that's about it. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Matt! We are delighted that you find Lofty's organization and automation helpful. We appreciate your feedback on the paid marketing aspect. It's great to hear that Lofty is effectively centralizing your leads and clients. Thanks for choosing Lofty!

Michael S.

Small-Business (50 or fewer emp.)

2/27/2024

"Wonderfully powerful system"

4/5

What do you like best about Lofty?

I was coming from what I thought was an industry leader and standard in real estate CRMs. Well Lofty is light years beyond the previous CRMs innate capabilities. The automatic listing pages created to the seamless ability to create pay per click ads is just so easy to use.

There are so many other reasons I love it, the ability "hand pick" listings to send via the baseline criteria is a game changer. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The learning curve and tech support is understaffed (responses are slow). Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Michael! We're glad you find Lofty powerful! While we're sorry for any learning curve and delays in support, we're pleased it serves as your one-stop solution for advanced real estate CRM features. Thanks again for choosing Lofty!

Emmett M.

Owner

Small-Business (50 or fewer emp.)

2/27/2024

"Good overall solution."

3/5

What do you like best about Lofty?

The web platform is great. The integration with the CRM is very robust. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

1. Support is SUPER difficult.

2. CRM could have more flexibility

3. Property website URLs are WAY TOO long.

4. Things are buggy - often Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Emmet, thank you for sharing your feedback. We're pleased to hear you appreciate Lofty's web platform and robust CRM integration. We're sorry to hear about your challenges with support and the CRM's flexibility, as well as the issues with property website URLs and bugs. We're actively working on improving these aspects to provide a smoother experience. Thanks again for choosing Lofty!

Verified User in Real Estate

Small-Business (50 or fewer emp.)

11/21/2023

"Lofty is an easy to learn and use real estate CRM"

4/5

What do you like best about Lofty?

I LIKE LOFTY BEST FOR IT'S EASINESS TO USE. I ALSO LIKE THE SUPPORT, SPECIFICALLY THE CHAT SUPPORT. IT'S RELATIVELY EASY TO TEACH TO OUR NEW AGENTS AND THEN FOR THEM TO USE EVERYDAY. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

THTHE ONLY THING I DISLIKE ABOUT LOFTY IS IF YOU SUBMIT A TICKET AND DONT USE THE CHAT OR CALL FEATURE YOU MAY OR MAY NOT RECIEVE AN ANSWER. I ALSO WISH YOU COULD EXPORT THE AGENT REPORTING NUMBERS TO MAKE OUR PERSONAL REPORTS EASIER. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi! Thank you for sharing your thoughts with us. We truly value your feedback and apologize for any inconvenience you experienced regarding ticket submissions. Your comment about exporting agent reporting numbers is noted, and we'll certainly explore ways to make this process more convenient for our users. We're committed to improving our service and ensuring that every interaction with Lofty is seamless. If you have any further suggestions or need assistance, please don't hesitate to reach out to us directly. Thank you again for choosing Lofty.

Scott D.

Small-Business (50 or fewer emp.)

5/21/2024

"Lofty is the perfect all-in-one solution"

5/5

What do you like best about Lofty?

I love how it can integrate seamlessly with other platforms. It is easy to use and implement. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Lofty can become unorganized without a clear SOP. Customer Support can be out of touch. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Scott! Thank you for sharing your experience! We're glad to hear you find Lofty seamless and easy to use. We'll work on improving organizational clarity and customer support to enhance your experience further. Your feedback is invaluable to us!

Alexis D.

Mid-Market (51-1000 emp.)

5/13/2024

"Lofty has been very useful to my business. Providing everything I need to be successful."

5/5

What do you like best about Lofty?

It's an all in one platform that makes it super easy to use. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I would love the ability to create automated task for each client that work off a trigger. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Alexis, thank you for your feedback. We're thrilled to hear you find Lofty's all-in-one platform super easy to use. Your suggestion for creating automated tasks based on triggers is noted, and we'll explore ways to enhance this functionality. It's great to know that Lofty is helping you keep your CRM organized and prioritize client nurturing. Thanks again for choosing Lofty!

Matthew S.

Small-Business (50 or fewer emp.)

11/20/2023

"Great CRM and decent website"

5/5

What do you like best about Lofty?

I like that the follow up campaigns are more than just drip emails - also incorporate texts, voicemails, etc. I also like that it auto pulls in leads from many sources. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

So many features - can sometimes get confusing to use in advanced ways. I also wish I could text from within Lofty using my own number vs. having to use a Lofty generated number that I don't own. Finally, I wish they would fix the issue with the Android mobile app that prevents caller ID on my cell phone from showing Lofty info. I think this works on iPhone and used to work on Android but no longer does - I was promised a fix. Review collected by and hosted on G2.com.

Julia P.

Small-Business (50 or fewer emp.)

5/16/2024

"Great capability"

3.5/5

What do you like best about Lofty?

Lofty has everything i need to run my real estate business Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Customer service suffers. Training videos need to be better and customer service needs to respond more quickly. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

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Hi Julia! Thanks for sharing your thoughts! We're thrilled to hear that Lofty meets your real estate business needs. Your feedback on customer service and training videos is noted, and we're committed to improving in those areas. We're glad Lofty helps streamline your business operations in one convenient platform. If you have any further suggestions, feel free to reach out.