Lofty Features

Store and retrieve information associated with customer contacts and properties. Track brokerage communication and information about contacts and properties. This feature was mentioned in 252 Lofty reviews.

Manage real estate sales opportunities through their lifecycle from lead to closing. Track stages, values, and probabilities of close. Manage pipelines by individual broker, team, region, and company-wide. 259 reviewers of Lofty have provided feedback on this feature.

As reported in 256 Lofty reviews. Streamline real estate tasks and activities. Coordinate important dates and integrate these to calendars to manage daily schedules and priorities.

Edit and update property listings from within the system, and integrate data across MLS and real estate listing services. 219 reviewers of Lofty have provided feedback on this feature.

Based on 249 Lofty reviews. Send email to contacts in bulk. Common features include: pre-built email templates, social media integration, Subscriber list management, sign up forms, success rate reports, A/B testing and auto-responders.

Based on 210 Lofty reviews. Management of real estate transactions made for customers. Transaction management includes negotiating the terms and conditions of contracts between buyers and sellers, as well as documenting and agreeing on any changes or amendments that may arise during the sale.

As reported in 259 Lofty reviews. Allows users to manage and track leads through a process. The lead process typically involves steps such as lead generation, customer inquiry, inquiry capture, lead filtering, lead grading, lead distribution, and lead qualification.

As reported in 220 Lofty reviews. Prepare comparative market analysis (CMA) documents within the system to print or share digitally with real estate clients.

Based on 204 Lofty reviews. Project sales revenue based on historical sales data, analysis of market surveys and trends, and salespersons' estimates. Report on data contained within the system through standard and ad-hoc reports.

Based on 249 Lofty reviews. An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance.

Based on 143 Lofty reviews and verified by the G2 Product R&D team. Captures and generates real estate leads from the website and other forms of engagement

Based on 145 Lofty reviews. Integrates with social media channels, simplifies posting and sharing

Based on 153 Lofty reviews and verified by the G2 Product R&D team. Connects with existing CRM to leverage client information

Based on 151 Lofty reviews and verified by the G2 Product R&D team. Supports the creation and maintenance of a non-IDX website to further agent-client relationship

Facilitates the integration of real estate listings from the MLS database to created website This feature was mentioned in 166 Lofty reviews.

Based on 139 Lofty reviews and verified by the G2 Product R&D team. Enforces or guides website content to fit desired SEO strategy

Based on 155 Lofty reviews and verified by the G2 Product R&D team. Provides a customizable IDX website to present polished listings to clients

Analyzes stored leads and identifies hot, warm, and cold leads This feature was mentioned in 241 Lofty reviews.

Streamlines the input and management of contacts into the database 254 reviewers of Lofty have provided feedback on this feature.

Nurtures and generates leads from a variety of lead capture sources This feature was mentioned in 220 Lofty reviews.

Facilitates the setting up, dispersal, and automation of email marketing strategies This feature was mentioned in 231 Lofty reviews.

Based on 203 Lofty reviews. Stores and organizes contracts and other important documents for easy retrieval

Based on 228 Lofty reviews. Easily integrates with third-party solutions for more comprehensive functionality

As reported in 130 Lofty reviews. Connects to external systems and applications as needed to complete team workflows.

Manage the overall brand of the real estate agent or agency and be able to create, edit or share advertisements for external brand. 122 reviewers of Lofty have provided feedback on this feature.

As reported in 108 Lofty reviews. Capable of managing the social media posts, profiles and overall social brand.

Has the ability to communicate with clients via business instant messaging, text, calls, or email. 122 reviewers of Lofty have provided feedback on this feature.

Based on 120 Lofty reviews. Creation of an IDX website or Real estate specifc web builder that is customizable that aids the efforts of agency marketing.

Based on 119 Lofty reviews. Manage and track the marketing campaigns that may contain focuses on social media, email marketing, flyer creation, or website marketing.

Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports. This feature was mentioned in 111 Lofty reviews.

Integration capabilities with Real Estate CRM products for a comprehensive platform to manage real estate processes. 112 reviewers of Lofty have provided feedback on this feature.

Based on 87 Lofty reviews. Integration capabilities with Virtual Tour products for a platform to manage tours of real estate properties

Integration capabilities with Real Estate Activities Management products for a platform to manage douments, financials and more for a real estate agency 100 reviewers of Lofty have provided feedback on this feature.

Based on 11 Lofty reviews. Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes This feature was mentioned in 11 Lofty reviews.

Works across multiple software systems or databases 11 reviewers of Lofty have provided feedback on this feature.

Anticipates needs and offers suggestions without prompting 10 reviewers of Lofty have provided feedback on this feature.

As reported in 10 Lofty reviews. Engages in human-like conversation for task delegation

Makes informed choices based on available data and objectives This feature was mentioned in 10 Lofty reviews.