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# Lofty vs Real Geeks Comparison - What are their main differences?

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Reviews

**Lofty** [

4.3/5(407)

](https://www.g2.com/products/lofty-lofty/reviews#reviews)

**Real Geeks** [

4.5/5(109)

](https://www.g2.com/products/real-geeks/reviews#reviews)

Pricing

**Lofty**
 **Contact Us** · Lofty Team

**Real Geeks**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Lofty**
1 month

Based on 98 responses

**Real Geeks**
1 month

Based on 22 responses

Return on Investment

**Lofty**
14 months1 month sooner

Based on 82 responses

**Real Geeks**
15 months

Based on 21 responses

Perceived Cost

**Lofty**
$$$$$

**Real Geeks**
$$$$$

Average Discount

**Lofty**
12%6% more

**Real Geeks**
6%

 ![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")

 ![Real Geeks](https://images.g2crowd.com/uploads/product/hd_favicon/47f2ea1341937e360e1a0f9bdf5c6cd7/real-geeks.svg "Real Geeks")

G2 offers free advice on this comparison.

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Pros & Cons

**Lofty**
[
Ease of Use (20)
](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1218171&qs=pros-and-cons#reviews)[
Features (17)
](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1217901&qs=pros-and-cons#reviews)[
Missing Features (9)
](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1216915&qs=pros-and-cons#reviews)[
Poor Customer Support (9)
](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1218007&qs=pros-and-cons#reviews)

**Real Geeks**
[
Ease of Use (2)
](https://www.g2.com/products/real-geeks/reviews?filters%5Bsentiment_snippet%5D=1112116&qs=pros-and-cons#reviews)[
Accessibility (1)
](https://www.g2.com/products/real-geeks/reviews?filters%5Bsentiment_snippet%5D=2439706&qs=pros-and-cons#reviews)[
Billing Issues (1)
](https://www.g2.com/products/real-geeks/reviews?filters%5Bsentiment_snippet%5D=2439687&qs=pros-and-cons#reviews)[
Learning Difficulty (1)
](https://www.g2.com/products/real-geeks/reviews?filters%5Bsentiment_snippet%5D=2310226&qs=pros-and-cons#reviews)

Integrations

**Lofty**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1fdddac607e0d51e7c70d637f162717a/api-nation.png "Product Avatar Image")

API Nation

](https://www.g2.com/products/api-nation/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f9fd21552494e6e689eb28136a890f03/dotloop.png "Product Avatar Image")

dotloop

](https://www.g2.com/products/dotloop/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image")

Intuit Mailchimp Email...

](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[
View all
](https://www.g2.com/products/lofty-lofty/integrations)

**Real Geeks**
Not enough data

Screenshots

**Lofty**
No screenshot available

**Real Geeks**
 ![Real Geeks screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/34074/Real-Geeks-CRM.png)

Ratings

Meets Requirements

**Lofty**

8.5

8.5314

**Real Geeks**

8.6

8.675

Ease of Use

**Lofty**

8.2

8.2319

**Real Geeks**

8.6

8.679

Ease of Setup

**Lofty**

7.5

7.5161

**Real Geeks**

8.4

8.428

Ease of Admin

**Lofty**

7.9

7.9119

**Real Geeks**

8.5

8.526

Quality of Support

**Lofty**

7.2

7.2304

**Real Geeks**

8.7

8.773

Has the product been a good partner in doing business?

**Lofty**

8.1

8.1118

**Real Geeks**

8.2

8.225

Product Direction (% positive)

**Lofty**

8.1

8.1303

**Real Geeks**

8.1

8.174

Features

Real Estate Marketing[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

8.0

171

9.0

44

Relationship Management

Lead Generation

7.8

147

|

Verified

8.8(won by 1.0)

40

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Social Media Integration

7.9

146

8.2(won by 0.3)

33

|

Verified

CRM Integration

8.6

154

|

Verified

9.1(won by 0.5)

37

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Presentation

Website Builder

8.1

155

|

Verified

8.9(won by 0.8)

41

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

SEO Strategization

7.1

141

|

Verified

8.1(won by 1.0)

34

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

IDX Website

8.5

158

|

Verified

9.2(won by 0.7)

37

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

MLS Integration

8.5(won by default)

169

Feature Not Available

Platform Branding

Operability

8.5

132

9.5(won by 1.0)

34

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Brand Management

8.0

124

9.6(won by 1.6)

31

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Platform Content

Social Media Management

7.6

109

8.6(won by 1.0)

22

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Communication Management

8.2

126

9.5(won by 1.3)

25

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Website Management

8.3

123

9.5(won by 1.2)

27

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Campaign Building

7.8

120

8.9(won by 1.1)

22

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Platform Additional Functionality

Reporting

7.5

113

8.7(won by 1.2)

21

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Platform Integrations

Integration with Real Estate CRM

8.5

113

9.0(won by 0.5)

27

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Integration with Virtual Tour

7.5

88

8.9(won by 1.4)

17

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Integration with Real Estate Activities Management

7.9

101

9.1(won by 1.2)

23

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Real Estate CRM[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

7.5

287

8.1

51

Client Management

Lead Scoring

7.8

243

8.5(won by 0.7)

28

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Contact Management

8.5

258

9.0(won by 0.5)

35

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Lead Generation

7.2

223

9.1(won by 1.9)

37

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Task Management

Marketing Automation

7.8

235

9.0(won by 1.2)

36

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Document Management

6.9

206

7.1(won by 0.2)

23

Third-Party Integration

7.7

232

8.1(won by 0.4)

22

Platform Features

Contact & Account Management

8.4

257

8.6(won by 0.2)

45

Opportunity & Pipeline Management

8.5(won by 0.3)

263

8.2

42

Task / Activity Management

8.2(won by 0.2)

260

8.0

46

Listing Management

7.7(won by 0.1)

220

7.6

29

Email Marketing

8.0

252

8.5(won by 0.5)

41

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Transaction Management

7.2(won by 0.8)

211

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.4

28

Lead Management

8.6

265

8.9(won by 0.3)

48

CMA Management

7.4

222

7.5(won by 0.1)

33

Forecasting & Reporting

7.2(won by 0.2)

207

7.0

29

Dashboards

8.1

251

8.8(won by 0.7)

46

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Appointment Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Commission Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Agentic AI - Real Estate CRM

Autonomous Task Execution

7.3(won by default)

14

Not enough data

Multi-step Planning

6.5(won by default)

13

Not enough data

Cross-system Integration

6.7(won by default)

12

Not enough data

Proactive Assistance

6.7(won by default)

11

Not enough data

Natural Language Interaction

5.6(won by default)

13

Not enough data

Decision Making

6.3(won by default)

12

Not enough data

Additional Functionality

Reporting/Analytics

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Property Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

For Real Estate

Not enough data

Not enough data

Client/Property Matching

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Omnichannel Outreach

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")](https://www.g2.com/products/lofty-lofty/reviews)

Lofty

Small-Business(50 or fewer emp.)

85.0%

Mid-Market(51-1000 emp.)

10.4%

Enterprise(\> 1000 emp.)

4.6%

[![Real Geeks](https://images.g2crowd.com/uploads/product/hd_favicon/47f2ea1341937e360e1a0f9bdf5c6cd7/real-geeks.svg "Real Geeks")](https://www.g2.com/products/real-geeks/reviews)

Real Geeks

Small-Business(50 or fewer emp.)

93.4%

Mid-Market(51-1000 emp.)

6.6%

Enterprise(\> 1000 emp.)

0%

Small-Business

(50 or fewer emp.)

85.0%

93.4%

Mid-Market

(51-1000 emp.)

10.4%

6.6%

Enterprise

(\> 1000 emp.)

4.6%

0%

Reviewers' Industry

[![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")](https://www.g2.com/products/lofty-lofty/reviews)
Lofty

Real Estate

97.9%

Commercial Real Estate

1.3%

Logistics and Supply Chain

0.3%

Information Services

0.3%

Accounting

0.3%

Other

0.0%

[![Real Geeks](https://images.g2crowd.com/uploads/product/hd_favicon/47f2ea1341937e360e1a0f9bdf5c6cd7/real-geeks.svg "Real Geeks")](https://www.g2.com/products/real-geeks/reviews)
Real Geeks

Real Estate

92.5%

Events Services

1.9%

Staffing and Recruiting

0.9%

Law Enforcement

0.9%

Information Technology and Services

0.9%

Other

2.8%

FAQs

## Lofty vs Real Geeks FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Real Geeks vs Lofty?

Real Geeks stands out for higher reviewer satisfaction in setup and support, while Lofty is noted for its integrations and feature set.

| [Real Geeks](https://www.g2.com/products/real-geeks/reviews) | [Lofty](https://www.g2.com/products/lofty-lofty/reviews) |
| --- | --- |
| 4.5/5 (109 reviews) | 4.3/5 (405 reviews) |
| Small-Business | Small-Business |
| 8.4 | 7.6 |
| 8.7 | 7.2 |
| Customer Support | Integrations |

### How do the pricing models of Real Geeks and Lofty compare?

Real Geeks is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Lofty.

- **Real Geeks:** Reviewers consistently highlight Real Geeks as more affordable than competitors, with several noting that the platform delivers strong value for the price.
- **Lofty:** Lofty is frequently described as expensive, with reviewers mentioning add-ons and hidden costs as a trade-off for its robust feature set.
- **Switching reasons:** Several reviewers cite moving to Real Geeks for better value and lower ongoing costs compared to other platforms.

### What are the best alternatives to Real Geeks and Lofty?

The best alternatives to Real Geeks and Lofty are BoldTrail, BoomTown, and kvCORE.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Real Geeks](https://www.g2.com/products/real-geeks/reviews) | 4.5/5 (109 reviews) | Small-Business | More affordable than most competitors | Customer Support |
| [Lofty](https://www.g2.com/products/lofty-lofty/reviews) | 4.3/5 (405 reviews) | Small-Business | Described as expensive with add-ons | Integrations |
| [BoldTrail](https://www.g2.com/products/boldtrail/reviews) | 4.5/5 (1554 reviews) | Small-Business | — | — |
| [BoomTown](https://www.g2.com/products/boomtown/reviews) | 4.7/5 (588 reviews) | Small-Business | — | — |

### Which Real Estate Marketing features should I prioritize when comparing Real Geeks and Lofty?

Buyers comparing Real Geeks and Lofty should prioritize Lead Generation, Integrations, Automation, Ease of Use, and Customer Support.

- **Lead Generation:** Real Geeks (all-time mentions: 1), Lofty (all-time mentions: 9)
- **Integrations:** Real Geeks (—), Lofty (all-time mentions: 10)
- **Automation:** Real Geeks (all-time mentions: 1), Lofty (all-time mentions: 7)
- **Ease of Use:** Real Geeks (score: 8.6, all-time mentions: 2), Lofty (score: 8.2, all-time mentions: 19)
- **Customer Support:** Real Geeks (score: 8.7, all-time mentions: 1), Lofty (score: 7.2, all-time mentions: 7)

### What are the pros and cons of Real Geeks vs Lofty?

Real Geeks' headline strength is customer support, while Lofty is recognized for its integrations and feature set.

- **Real Geeks strengths:** Customer support (all-time mentions: 1), ease of use (2), automation (1), CRM quality (1), easy setup (1), lead management (1), mobile app (1), drip campaigns (1).
- **Real Geeks trade-offs:** Billing issues (1), learning difficulty (1), not user-friendly (1), slow loading (1), slow speed (1), poor customer support (1, but outweighed by positive mentions).
- **Lofty strengths:** Integrations (all-time mentions: 10), ease of use (19), features (16), customization (9), lead generation (9), automation (7), customer support (7), easy setup (7), efficiency (7), AI integration (6), CRM (6).
- **Lofty trade-offs:** Poor customer support (11), missing features (9), learning curve (8), AI inefficiency (6), not user-friendly (6), expensive (5).

### Is Real Geeks or Lofty better for small businesses?

Real Geeks is the better fit for small businesses, with higher satisfaction scores and strong small-business reviewer sentiment.

- **Real Geeks:** Largest segment is Small-Business; reviewers highlight ease of use, affordability, and responsive support as key benefits for small teams.
- **Lofty:** Largest segment is Small-Business; reviewers note robust features but mention a steeper learning curve and higher costs as trade-offs for smaller organizations.

### Which Real Estate Marketing platform has better integrations?

Lofty is favored for integrations, with more reviewer-cited mentions and a broader feature set in this area.

- **Real Geeks:** No integrations are specifically cited in recent reviews.
- **Lofty:** Integrations are mentioned in 10 all-time reviews, with reviewers highlighting the ability to connect with email, calendars, and other platforms.

### How do Real Geeks and Lofty compare on customer support?

Real Geeks outperforms Lofty on Quality of Support by a material margin, with a 1.5-point advantage (8.7 vs 7.2).

- **Real Geeks:** Reviewers consistently praise responsive, knowledgeable, and US-based support, with many citing quick resolutions and helpful onboarding.
- **Lofty:** Support is described as inconsistent, with 11 all-time mentions of poor customer support and recent reviews noting slow response times and difficulty resolving complex issues.

### Which is easier to implement, Real Geeks or Lofty?

Real Geeks is easier to implement, with a 0.8-point higher Ease of Setup score (8.4 vs 7.6).

- **Real Geeks:** Reviewers describe setup as straightforward, with onboarding and training resources making the process accessible even for non-technical users.
- **Lofty:** Reviewers note that while setup can be easy with guidance, the platform's complexity and feature depth can extend the onboarding process, especially for MLS integration and advanced features.

### Which product has better Lead Generation?

Lofty is more frequently cited for Lead Generation, with higher all-time mention counts and recent reviewer emphasis.

- **Real Geeks:** Lead Generation is mentioned in 1 all-time review; reviewers highlight effective lead capture and follow-up tools, but with less frequency than Lofty.
- **Lofty:** Lead Generation is mentioned in 9 all-time reviews; reviewers consistently praise Lofty for its built-in PPC, digital marketing tools, and automated follow-up that drive lead volume and conversion.

Alternatives

**Lofty Alternatives**

 ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail")

[
BoldTrail
](/products/boldtrail/reviews)

 ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")

[
BoomTown
](/products/boomtown/reviews)

 ![CINC](https://images.g2crowd.com/uploads/product/hd_favicon/50656ef66ac47b05fee431aa79fb51e1/cinc.svg "CINC")

[
CINC
](/products/cinc/reviews)

 ![Brivity](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cc0fc881eb9ea6f618d4940220ecd67/brivity.jpg "Brivity")

[
Brivity
](/products/brivity/reviews)

**Real Geeks Alternatives**

 ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail")

[
BoldTrail
](/products/boldtrail/reviews)

 ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")

[
BoomTown
](/products/boomtown/reviews)

 ![Market Leader](https://images.g2crowd.com/uploads/product/hd_favicon/1510008532/market-leader.svg "Market Leader")

[
Market Leader
](/products/market-leader/reviews)

 ![CINC](https://images.g2crowd.com/uploads/product/hd_favicon/50656ef66ac47b05fee431aa79fb51e1/cinc.svg "CINC")

[
CINC
](/products/cinc/reviews)