--- title: Lofty Reviews meta\_title: 'Lofty Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 405 reviews by the users' company size, role or industry to find out how Lofty works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 405 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Lofty Reviews & Product Details Visit Website Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. * * * Product Website Lofty Seller [Lofty](https://www.g2.com/sellers/lofty) Discussions [Lofty Community](https://www.g2.com/products/lofty-lofty/discuss) Languages Supported English Solution Type All-in-One Overview by Dave Carter Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/lofty-lofty/pricing) ## Lofty Integrations (7) What do users say about integrations? Verified by Lofty [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") API Nation ](https://www.g2.com/products/api-nation/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") dotloop ](https://www.g2.com/products/dotloop/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp Email Marketing ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Rezora ](https://www.g2.com/products/rezora/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier for G Suite ](https://www.g2.com/products/zapier-for-g-suite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zillow Premier Agent ](https://www.g2.com/products/zillow-premier-agent/reviews) Show More ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") AR Verified User in Real Estate Small-Business (50 or fewer emp.) 10/21/2025 "Great Website and Listings, But Lacks Dedicated Support" 2.5/5 What do you like best about Lofty? Website ,individual listing websites. Sending emails to clients Review collected by and hosted on G2.com. What do you dislike about Lofty? High Cost Steep Learning Curve Customer Support Issues Overkill for Smaller Teams Technical and Usability Problems Add-Ons and Hidden Costs Lacks Tech Support Courses are great but not organized Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Lead Management and Conversion Marketing Automation Team Collaboration Integrated Website and CRM Data Analytics and Reporting Mobile Productivity Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-11843788/official_response/edit) Hello, I am sorry to hear that you've not had a great experience with Lofty & have passed your feedback along to our Customer Success Team for review. Please let me know if there's anything else we can help with. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Debbie M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Debbie M.") DM Debbie M. Mid-Market (51-1000 emp.) 2/27/2024 "Has potential but disappoints on a number of levels" 2.5/5 What do you like best about Lofty? Lofty allows for lots of details for each lead which is good. I like that it allows you to send listings to leads, and this is the reason I moved over from Follow Up Boss, but the initial search criteria and then the filtering down of search results (eg Active and For Sale Only) is clumsy. Review collected by and hosted on G2.com. What do you dislike about Lofty? Customer support is appalling. Sorry but I've attempted to call, leave messages and emails and it takes forever to get a response from anyone. I ended up going through the support at EVAmericas to get my issues resolved. Issues setting up: When my leads were uploaded Lofty sent out an automated welcome email (unintended) to everyone including fellow agents . This setting was deep in the system and should have been more obvious. I warned everyone at my brokerage to check it off. The leads that opened those emails are now searching on my broker's website, not mine, because it defaulted to his website as mine was not set up yet. I'd like to be able to set up my own Segments. Quality: The emails for sending listings to leads look terrible. The snapshot for each listing is way too big and doesn't give a good impression. I sent 11 listings to a client and the email was really long. I haven't used Engagement feature yet because I don't trust the selection process and would rather filter out the homes before they are sent. I can't tell if someone has opened these listing emails? Batch Emailed/Reporting: The reporting for batch emails isn't deep enough. I want to know who opened it and when and if they clicked on anything. Maybe this is possible, but I haven't figured it out if it is. While emails from gmail are recorded, I can't tell if someone opened it. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Sending listings to leads and batch emails. Review collected by and hosted on G2.com. Show More Response from Ana Mastrogiuseppe of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-9349276/official_response/edit) Hi Debbie! We're sorry to hear about your experience and appreciate your feedback. While we're glad you find the lead details useful, we understand your frustrations with certain features and our customer support. We'll work on addressing these issues to improve your overall experience. Thank you for bringing these concerns to our attention. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 5/13/2024 "Robust Platform" 2.5/5 What do you like best about Lofty? Lofty's platform can be overwhelming if you've never used a CRM before &/or haven't had a CRM+Website combo. I love how detailed the capabilities of all their functions/systems seem to be and I'm holding on to that hope; however, currently I'm unable to use/promote my Lofty Website until I recieve the proper support to make it public-ready. The CRM always points to the website, so make sure you have time or a team to help get you dialed in before quitting. Review collected by and hosted on G2.com. What do you dislike about Lofty? Customer Support is lacking. If understaffed, then hire more people otherwise improve training &/or their capability to help customers more timely and efficiently. Lofty's platform is overwhelming and setting it up will take time. Additionally, unless you're an expert with their platform, you will need to pay someone to customize the website portion of your Lofty website because Lofty only offers their limited template blocks. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? At the moment Lofty is not solving any problems -- I have website deisgn needs that are not being met and I refuse to publicly promote a platform for my business until basic needs are met. Review collected by and hosted on G2.com. Show More Response from Ana Mastrogiuseppe of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-9643795/official_response/edit) Hi! We appreciate your detailed feedback and apologize for any frustrations you've encountered. We're actively working to improve our platform and support, especially regarding website setup and customer service. Your input is invaluable to us, and we're dedicated to ensuring your success with Lofty. Please reach out if you need further assistance. Thank you for choosing Lofty. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Andrew P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew P.") AP Andrew P. Realtor Small-Business (50 or fewer emp.) 8/15/2024 "Great CRM...but a lot of bugs." 3/5 What do you like best about Lofty? I love having a website that works seamlessly with my CRM. Review collected by and hosted on G2.com. What do you dislike about Lofty? Technical support is not US based and is extremely difficult to work with. Many times getting something fixed takes weeks if not months. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Lead capture from website visitors. Customer relationshop management in general. Review collected by and hosted on G2.com. Show More Response from Ana Mastrogiuseppe of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-10010130/official_response/edit) Hi Andrew! Thanks for your feedback! We're glad you like the CRM integration and lead capture features. We’re sorry about the issues with support and are working to improve response times. Your input helps us get better! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Emmett M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emmett M.") EM Emmett M. Owner Small-Business (50 or fewer emp.) 2/27/2024 "Good overall solution." 3/5 What do you like best about Lofty? The web platform is great. The integration with the CRM is very robust. Review collected by and hosted on G2.com. What do you dislike about Lofty? 1. Support is SUPER difficult. 2. CRM could have more flexibility 3. Property website URLs are WAY TOO long. 4. Things are buggy - often Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Integrating property and CRM to be in front of people. Review collected by and hosted on G2.com. Show More Response from Ana Mastrogiuseppe of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-9349043/official_response/edit) Hi Emmet, thank you for sharing your feedback. We're pleased to hear you appreciate Lofty's web platform and robust CRM integration. We're sorry to hear about your challenges with support and the CRM's flexibility, as well as the issues with property website URLs and bugs. We're actively working on improving these aspects to provide a smoother experience. Thanks again for choosing Lofty! 5/21/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Cindy C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cindy C.") CC Cindy C. Small-Business (50 or fewer emp.) 5/16/2024 "It’s been a good crm for the most part." 2.5/5 What do you like best about Lofty? The smart plans are very helpful in following up with prospects and clients. Review collected by and hosted on G2.com. What do you dislike about Lofty? I don't like the sort feature too much and feel it is clunky. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? It's helping me stay in touch with clients Review collected by and hosted on G2.com. Show More Response from Ana Mastrogiuseppe of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-9664311/official_response/edit) Hi Cindy! Appreciate your feedback! Glad to hear Lofty's smart plans are beneficial. We'll look into improving the sort feature. It's fantastic that Lofty helps you maintain client connections. Thanks for sharing! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") AR Verified User in Real Estate Mid-Market (51-1000 emp.) 11/20/2023 "A lot of Potential Functionality but Poor Execution" 3/5 What do you like best about Lofty? It's a one-stop shop that offers everything, which is very convenient. The websites and agent subdomains, though not as easy to edit/personalize as I would like, look very sharp and were easy enough to set up. We love all the tools we can use to market our listings and match leads to different listings. The AI tool is helpful, though we wish it were not limited to a certain number of uses each week. Review collected by and hosted on G2.com. What do you dislike about Lofty? Lofty can do a ton of things but it doesn't do a ton of things extremely well. The design center in particular is a big selling point, but it is not user friendly. It's easier to use Canva rather than the Lofty Design Center. Also, there are bugs nearly every other week that limits functionality as well. We've had issues at least once a month with something not working like it should. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Lofty is a recruiting tool for us as agents can get a multitude of benefits from it without having to log into other systems. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller MC Michael C. Small-Business (50 or fewer emp.) 3/6/2024 "Lots to learn - not a lot of support" 2.5/5 What do you like best about Lofty? I was told the product was better than the rest, but I don't feel that way. Review collected by and hosted on G2.com. What do you dislike about Lofty? The support is difficult to receive. The application is difficult to impltement. The AI is terrible. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Honestly, I dont see thatis is solving any problems for me. Review collected by and hosted on G2.com. Show More Response from Kyndra Bibler of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-9389300/official_response/edit) Hi Michael, I'm sorry to hear our support has fallen short. We've made a lot of changes recently to provide our clients with top tier support. I highly suggest joining our daily trainings with our CS team to get the most out of the system and our team. This is a great spot to get your questions answered. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Yanet G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yanet G.") YG Yanet G. Small-Business (50 or fewer emp.) 2/27/2024 "The best CRM All in one!" 3/5 What do you like best about Lofty? I love having everything in one place and being able to count on one person for all my business needs Review collected by and hosted on G2.com. What do you dislike about Lofty? Sometimes there are glitches in the mobile app that won't update as quick as the desktop app Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? It's solving having a business store front Review collected by and hosted on G2.com. Show More Response from Ana Mastrogiuseppe of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-9348934/official_response/edit) Hi Yanet! We're glad you find Lofty convenient for consolidating your business needs. We're working to improve the mobile app's performance. Thank you for choosing us as your storefront solution. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kellie C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kellie C.") KC Kellie C. Licensed Realtor Mid-Market (51-1000 emp.) 7/17/2023 "Chime" 3/5 What do you like best about Lofty? I really haven't been able to dive into it like I want to. I would very much like some training to help me through. I am really looking forward to possibly setting up drip email campaigns but again, don't have the training on the product yet. Review collected by and hosted on G2.com. What do you dislike about Lofty? I'm not a fan of how it uses a different email address than what you've already branded with your people. I've tested sending emails and have found that because it's coming from an unfamiliar email address, my emails go into a junk/spam/promotions folder and are not going straight into their inboxes. I haven't found a work around for that yet. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Don't have an answer for that yet. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Lofty? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Lofty ](https://www.g2.com/products/lofty-lofty/discussions/new) ![Kevin L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin L.") KL Kevin Leatherman • Last activity over 4 years ago When will Chime be implementing e-signatures? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) ![David G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David G.") DG David Gill • Last activity over 4 years ago When is Chime going to add a email verifier to CRM? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) [ View all Discussions ](https://www.g2.com/products/lofty-lofty/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 14 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/lofty-lofty/pricing) Lofty Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Product Avatar Image") BoldTrail 4.5/5(1,554) [ Compare Now ](https://www.g2.com/compare/boldtrail-vs-lofty-lofty) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f5f0475e8381f6df4405145e8e7d0611/real-geeks.png "Product Avatar Image") Real Geeks 4.5/5(109) [ Compare Now ](https://www.g2.com/compare/lofty-lofty-vs-real-geeks) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0435c19447ab8dcf32e39b33f58b6351/boomtown.png "Product Avatar Image") BoomTown 4.7/5(588) [ Compare Now ](https://www.g2.com/compare/boomtown-vs-lofty-lofty) ##### ##### Lofty Features Platform Features Contact & Account Management Opportunity & Pipeline Management Task / Activity Management Client Management Lead Scoring Contact Management Lead Generation Task Management Marketing Automation Third-Party Integration [ View More Features ](https://www.g2.com/products/lofty-lofty/features) ## Top-Rated Alternatives [ ![BoldTrail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoldTrail") BoldTrail 4.5/5(1,554) ](https://www.g2.com/products/boldtrail/reviews) [ ![BoomTown](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoomTown") BoomTown 4.7/5(588) ](https://www.g2.com/products/boomtown/reviews) [ ![CINC](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CINC") CINC 4.4/5(204) ](https://www.g2.com/products/cinc/reviews) [ View All Alternatives ](https://www.g2.com/products/lofty-lofty/competitors/alternatives) ##### Categories on G2 [Real Estate Marketing](https://www.g2.com/categories/real-estate-marketing)[Real Estate CRM](https://www.g2.com/categories/real-estate-crm) ##### Explore More [Which legal billing software is best for law firm time tracking?](https://www.g2.com/discussions/which-legal-billing-software-is-best-for-law-firm-time-tracking)[What handwritten notes tools are highest rated for individual users and small teams that need a simple, personal touch in outreach?](https://www.g2.com/discussions/what-handwritten-notes-tools-are-highest-rated-for-individual-users-and-small-teams-that-need-a-simple-personal-touch-in-outreach)[What is the easiest software for creating and managing work instructions for factory floor teams where the workers are not particularly tech-savvy?](https://www.g2.com/discussions/what-is-the-easiest-software-for-creating-and-managing-work-instructions-for-factory-floor-teams-where-the-workers-are-not-particularly-tech-savvy) [What are the most reliable insurance policy administration systems based on reviews from large insurance organisations managing high policy volumes?](https://www.g2.com/discussions/what-are-the-most-reliable-insurance-policy-administration-systems-based-on-reviews-from-large-insurance-organisations-managing-high-policy-volumes)[Best cloud-based budgeting and forecasting solutions](https://www.g2.com/discussions/best-cloud-based-budgeting-and-forecasting-solutions)[Pros and Cons Details](https://www.g2.com/products/lofty-lofty/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)