Acquisio Reviews & Product Details

I liked the thought of being able to run both google, bing and Facebook out of one platform. This was supposed to make creating ads, and duplicating ads for scaling purposes easier for us but things didn't go as planned. I loved the idea of being able to do this in Acquisio because I thought it would take us to the next step in our PPC offering. Review collected by and hosted on G2.com.

The person that sold us on Acquisio over promised what we could do, and shortly after we signed up and started to integrate our call tracking, analytics and adwords into their platform he left their company. This shouldn't have been a huge issue, but everything he said we could do, we never were able to. It took forever to get onboarded and then once we started to try to create campaigns and do everything we were promised our support person went on vacation and nothing worked the way we thought. When our main contact came back, he more or less said the things we wanted to do to scale our business couldn't be done (not sure if that was the truth because shortly after this, he left the company.) I had high hopes but things definitely didn't go as planned. Review collected by and hosted on G2.com.

I like it because it's easy to use, I've been able to monitor marketing and customer workflow with the help of the interface. It is simple to understand and very intuitive. The software support is of great help to my users. Review collected by and hosted on G2.com.

Acquisio does not have an internal guide on how to configure the profiles, it is really necessary to have this type of guidance. Review collected by and hosted on G2.com.

The brand is positioned due to the great performance of Acquisio, it has involved multiple ways to design and progress in digital marketing constantly through the tools offered by the service. Its price is very low, it seems to me a very competitive software and highly capable to strengthen the organization's name in the market. Review collected by and hosted on G2.com.

I don't like that it slows down when I am working with mobile applications, it should be more agile. Review collected by and hosted on G2.com.

The great customer service and simple interface really made using Acquisio a breeze. Review collected by and hosted on G2.com.

At the time platform integrations were limited. Ex: LinkedIn wasn't available and Facebook was one-way. Review collected by and hosted on G2.com.

The ease of use and continual monitoring and updating of bidding. Review collected by and hosted on G2.com.

Not crazy about the Facebook tool that creates so many variations of ads. Review collected by and hosted on G2.com.

I like how easy it is to make campaigns on different platforms using this tool and the analytical benefits it provides to evaluate the behavior that the audience has had with our publications. It is easy to configure, its interface is intuitive and straightforward, and its functions favor our social media management and interaction with the audience. Review collected by and hosted on G2.com.

The software is quite good and has performed exceptionally well within my organization, it has integrated well with the social networks we use, and we have had no problems so far. Review collected by and hosted on G2.com.

The bid budget management and the taxonomy setup was the primary incentives that we were interested in the software. For any agency that focuses in a specific industry the taxonomy could be of real use. Review collected by and hosted on G2.com.

Display advertising isn't out of the box, there is lots of manual processes to get setup. Most software solutions I have worked with taking 2-3 days for billing to get sorted but everything took much longer (weeks). The VP apologized for this and they handled it wonderfully even though they made a mistake to begin with. They went out of their way to make it right but at the point we were we didn't feel comfortable continuing. Review collected by and hosted on G2.com.

The benefits of Acquisio are the BBM feature which manages your budget and bidding really well and gains efficiency in CPC and CPA. They are also a great organisation to work with, always helpful. Fast with support requests. They also take on board feature requests and add to the road map.

Also, the Budget optimiser allows you to have your budget pushed to the best performing campaigns or publishers automatically which not only saves time but also can boost performance on accounts. The cloner aspect of the platform also allows you to clone your Google account and push to Microsoft as well which can save a lot of time.

The Client Centre is also great for being able to monitor the performance of all your accounts in the one spot, saving time and makes it easier to identify which accounts to spend more time working on. Review collected by and hosted on G2.com.

potential lack of account insights and recommendations for optimisation. Also, some of the Budget management features cannot be used in custom reporting templates. Review collected by and hosted on G2.com.

We like how easy it is to look at performance across Google and Bing Ads in one interface and create client reports automatically at months-end Review collected by and hosted on G2.com.

I'd like it if the date range interface didn't assume that because I change beginning date that I want to change end date, and vice-versa. Review collected by and hosted on G2.com.

There are many reasons why we love Acquisio. From the fantastic customer support to the advanced proprietary technology they offer, Acquisio is a perfect fit for any medium sized advertising agency. We have a dedicated support representative who is always on top of things, and regularly checks in to see if there is any way she can assist. Having someone on their team that cares about our clients campaigns as much as we do is a true blessing. Review collected by and hosted on G2.com.

One thing we do always wish Acquisio was able to offer was more real time bidding categories. Currently they can only adjust Max CPC's and device adjustments in real time. We hope that in the future they can start making adjustments on things such as geographic locations and certain demographic information such as age and gender. Review collected by and hosted on G2.com.