# Acquisio Reviews **Vendor:** Newfold Digital **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 3.8/5.0 **Total Reviews:** 82 ## About Acquisio Acquisio provides industry leading AI-powered software for marketers, agencies and local SEM resellers to scale their PPC offering on advertising platforms like Google, Facebook and Bing. With Acquisio businesses replace low-value tasks like bid and budget management, campaign launch and cross-channel campaign management with automation, machine learning and AI. Marketers use Acquisio's groundbreaking AI-powered bid and budget management technology to deliver more clicks at a lower cost per click. These unique high frequency algorithms are proven to be 3 times more likely to spend clients’ full daily budget, without going over. More than half our customers see a 22% conversion lift and 10% CPA decrease.\* \*Based on Acquisio 2017 Performance Report ## Acquisio Reviews ### 1. Over promised, under delivered **Rating:** 1.5/5.0 stars **Reviewed by:** Kevin G. | Analytics Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2023 **What do you like best about Acquisio?** I liked the thought of being able to run both google, bing and Facebook out of one platform. This was supposed to make creating ads, and duplicating ads for scaling purposes easier for us but things didn't go as planned. I loved the idea of being able to do this in Acquisio because I thought it would take us to the next step in our PPC offering. **What do you dislike about Acquisio?** The person that sold us on Acquisio over promised what we could do, and shortly after we signed up and started to integrate our call tracking, analytics and adwords into their platform he left their company. This shouldn't have been a huge issue, but everything he said we could do, we never were able to. It took forever to get onboarded and then once we started to try to create campaigns and do everything we were promised our support person went on vacation and nothing worked the way we thought. When our main contact came back, he more or less said the things we wanted to do to scale our business couldn't be done (not sure if that was the truth because shortly after this, he left the company.) I had high hopes but things definitely didn't go as planned. **What problems is Acquisio solving and how is that benefiting you?** It was supposed to solve our scaling issue, so we could create campaigns quickly and efficiently. We were hoping to use campaigns across google, bing and social media to make getting more clients live with ads. Unfortunately it didn't pan out that way for us. ### 2. Customer and event tracking. **Rating:** 4.0/5.0 stars **Reviewed by:** Katheryn K. | Advertising Development, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2022 **What do you like best about Acquisio?** I like it because it's easy to use, I've been able to monitor marketing and customer workflow with the help of the interface. It is simple to understand and very intuitive. The software support is of great help to my users. **What do you dislike about Acquisio?** Acquisio does not have an internal guide on how to configure the profiles, it is really necessary to have this type of guidance. **What problems is Acquisio solving and how is that benefiting you?** It integrates exclusively with our software to increase the sales and income of our company, our clients' projects can be easily monitored. ### 3. Focuses on the idea of virtual progress **Rating:** 4.5/5.0 stars **Reviewed by:** Michael B. | DevOps Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2022 **What do you like best about Acquisio?** The brand is positioned due to the great performance of Acquisio, it has involved multiple ways to design and progress in digital marketing constantly through the tools offered by the service. Its price is very low, it seems to me a very competitive software and highly capable to strengthen the organization's name in the market. **What do you dislike about Acquisio?** I don't like that it slows down when I am working with mobile applications, it should be more agile. **Recommendations to others considering Acquisio:** Marketing is a fundamental element to achieve your objectives, therefore I recommend Acquisio to use it strategically to achieve your goals. **What problems is Acquisio solving and how is that benefiting you?** Undoubtedly Acquisio has demonstrated implementation, configuration and impactful approach to the overall brand, we are positioned in a good level of business. Resources are more readily available or any professional contact that warrants advertising. ### 4. Low Cost. Easy to Use. Great Support! **Rating:** 4.0/5.0 stars **Reviewed by:** Curtiss G. | Brewer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2022 **What do you like best about Acquisio?** The great customer service and simple interface really made using Acquisio a breeze. **What do you dislike about Acquisio?** At the time platform integrations were limited. Ex: LinkedIn wasn't available and Facebook was one-way. **What problems is Acquisio solving and how is that benefiting you?** Their budget management and reporting capabilities improved our team's efficiency. ### 5. Best Tool In My Toolbox **Rating:** 5.0/5.0 stars **Reviewed by:** Greg F. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2022 **What do you like best about Acquisio?** The ease of use and continual monitoring and updating of bidding. **What do you dislike about Acquisio?** Not crazy about the Facebook tool that creates so many variations of ads. **What problems is Acquisio solving and how is that benefiting you?** Live bidding to win top positions ### 6. A favorable acquisition to promote social networks and reach a wider audience. **Rating:** 4.5/5.0 stars **Reviewed by:** Laura V. | Account Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2021 **What do you like best about Acquisio?** I like how easy it is to make campaigns on different platforms using this tool and the analytical benefits it provides to evaluate the behavior that the audience has had with our publications. It is easy to configure, its interface is intuitive and straightforward, and its functions favor our social media management and interaction with the audience. **What do you dislike about Acquisio?** The software is quite good and has performed exceptionally well within my organization, it has integrated well with the social networks we use, and we have had no problems so far. **Recommendations to others considering Acquisio:** It is an excellent platform, quite effective when campaigning and promoting your brand on different media to reach many people. It could be of great benefit in the hands of any marketing team. **What problems is Acquisio solving and how is that benefiting you?** Since we implemented it, it has been a favorable factor within the management of our social networks. We have been allowed to reach a wider audience, monitor audience behavior with our posts, and promote a wide variety of content efficiently. ### 7. Powerful software but could use improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2020 **What do you like best about Acquisio?** The bid budget management and the taxonomy setup was the primary incentives that we were interested in the software. For any agency that focuses in a specific industry the taxonomy could be of real use. **What do you dislike about Acquisio?** Display advertising isn't out of the box, there is lots of manual processes to get setup. Most software solutions I have worked with taking 2-3 days for billing to get sorted but everything took much longer (weeks). The VP apologized for this and they handled it wonderfully even though they made a mistake to begin with. They went out of their way to make it right but at the point we were we didn't feel comfortable continuing. **Recommendations to others considering Acquisio:** Automate and streamline the onboarding process and clearly advertise on the website the extent of the tools. **What problems is Acquisio solving and how is that benefiting you?** PPC automation and decreasing CPA and CPC of paid digital advertising across platforms. ### 8. Acqusio Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2019 **What do you like best about Acquisio?** The benefits of Acquisio are the BBM feature which manages your budget and bidding really well and gains efficiency in CPC and CPA. They are also a great organisation to work with, always helpful. Fast with support requests. They also take on board feature requests and add to the road map. Also, the Budget optimiser allows you to have your budget pushed to the best performing campaigns or publishers automatically which not only saves time but also can boost performance on accounts. The cloner aspect of the platform also allows you to clone your Google account and push to Microsoft as well which can save a lot of time. The Client Centre is also great for being able to monitor the performance of all your accounts in the one spot, saving time and makes it easier to identify which accounts to spend more time working on. **What do you dislike about Acquisio?** potential lack of account insights and recommendations for optimisation. Also, some of the Budget management features cannot be used in custom reporting templates. **Recommendations to others considering Acquisio:** Great for being able to scale your team and manage more SEM campaigns **What problems is Acquisio solving and how is that benefiting you?** One of the main benefits is it allows our team to scale and effectively manage more accounts and spend more time improving accounts, and spending less time managing budgets. Also, the overall performance of accounts has improved by using acquisio, if we are to take over the running of an existing account in nearly every case we have seen a drop in CPC and then a drop in CPA for the account. ### 9. Easier Tracking and Reporting across platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Matt V. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2019 **What do you like best about Acquisio?** We like how easy it is to look at performance across Google and Bing Ads in one interface and create client reports automatically at months-end **What do you dislike about Acquisio?** I'd like it if the date range interface didn't assume that because I change beginning date that I want to change end date, and vice-versa. **Recommendations to others considering Acquisio:** Good time saver, especially when needing to answer adhoc client questions across platforms, like "how did this campaign do this month versus last?" **What problems is Acquisio solving and how is that benefiting you?** We save tons of time on reporting which allows us to get invoices out more quickly. ### 10. MITTCOM's Acquisio Review **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew T. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2018 **What do you like best about Acquisio?** There are many reasons why we love Acquisio. From the fantastic customer support to the advanced proprietary technology they offer, Acquisio is a perfect fit for any medium sized advertising agency. We have a dedicated support representative who is always on top of things, and regularly checks in to see if there is any way she can assist. Having someone on their team that cares about our clients campaigns as much as we do is a true blessing. **What do you dislike about Acquisio?** One thing we do always wish Acquisio was able to offer was more real time bidding categories. Currently they can only adjust Max CPC's and device adjustments in real time. We hope that in the future they can start making adjustments on things such as geographic locations and certain demographic information such as age and gender. **Recommendations to others considering Acquisio:** I would recommend Acquisio over all other competitors such as Kenshoo, Marin, or QuanticMinds. They are not as large as the competitors, but they level of attention to individual campaigns is outstanding. **What problems is Acquisio solving and how is that benefiting you?** Acquisio helps us manage all of our digital media. It guarantees that we are able to give our clients the lowest cost's per clicks. This helps maximize conversions and reduce any wast. We realized how powerful Acquisio was when the first question from almost every client we onboard is how are you able to get such low costs per clicks? ### 11. Acquisio has been an incredible asset for our team **Rating:** 4.0/5.0 stars **Reviewed by:** Regina S. | Digital Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Acquisio?** Acquisio has been an incredible asset for our team. The customer service has been exceeded all of my expectations **What do you dislike about Acquisio?** Currently, we are unable to create responsive search ads on the Acquisio platform. **What problems is Acquisio solving and how is that benefiting you?** Acquisio has greatly aided us in monitoring and optimizing our search campaigns. And the Report Center has added insurmountable value to our clients. ### 12. Acquisio Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Relations | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Acquisio?** I love that we can save audience preferences. This is SO helpful in our agency due to the specific and confidential, as well as touchy nature of the subjects that we deal with. **What do you dislike about Acquisio?** There is really nothing too special about this software. They have all kind of begun to run the same, and it is not the highest ranking one by far. **Recommendations to others considering Acquisio:** Try it out and if it is not for you, its not the end of the world. I guarantee that you will be able to see a difference in your range analytics and who you are able to reach. It is also nice to be able to save past campaigns and reinvent them months down the road! **What problems is Acquisio solving and how is that benefiting you?** How many people see and interact with our posts. We used to simply use text and that was all. We have found that being creative with social media has broadened our reach and opened us up to new people. ### 13. Well structured digital advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Patrick G. | Advertising Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2019 **What do you like best about Acquisio?** Structuring marketing campaigns is not always easy, but this software has a simple interface that helps make it easier to launch different campaigns and get updated statistics instantly. Thanks to these updated statistics, you can vary the campaigns according to the detected needs. **What do you dislike about Acquisio?** When you want to create many campaigns at the same time it is somewhat complex to understand the information of all of them well, I think it could be better divided in that sense. **Recommendations to others considering Acquisio:** It is an effective software to make display advertising, mobile advertising, social media advertising. It has elements to do all of them effectively, so I recommend it. **What problems is Acquisio solving and how is that benefiting you?** Acquisio is software that has helped our company to expand even more through digital advertising campaigns in social networks mainly. They are simple to make and have helped to expand our business. ### 14. Solid Features and Pricing **Rating:** 3.5/5.0 stars **Reviewed by:** Michael B. | CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2019 **What do you like best about Acquisio?** Acquisio has come a long way since it's first launch. Back then, it was limited in many ways until the aquisitions that allowed them better tech. Since then, Rules, BBM, Algorithm updates, and UI updates have made the platform more usable. **What do you dislike about Acquisio?** In some ways, the importing and exporting of campaigns is a pain, and often when dealing with large amounts of data can be incredibly slow and slow updates. Support team is great. Overall the product is solid but is really meant for omnichannel advertisers.Folks who do simply social, or PPC will likely find the cost benefit to be limited compared to those doing omni who can take advantage of all of the features. **Recommendations to others considering Acquisio:** Test multiple third party platforms and come to your own conclusion. **What problems is Acquisio solving and how is that benefiting you?** Mainly campaign automation, and workflow improvements. More time for heavy lifting accounts means more success in general. ### 15. Good automation platform **Rating:** 3.0/5.0 stars **Reviewed by:** Mohammad S. | Mr, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2019 **What do you like best about Acquisio?** Very user friendly dashboard, has excellent automation facilities within the software. **What do you dislike about Acquisio?** The social side of it - it lack quite a bit of support and UI. **Recommendations to others considering Acquisio:** Trial before integration. **What problems is Acquisio solving and how is that benefiting you?** Automating things such as advertising, emails etc.. ### 16. Great for Bid and Budget Management. Bring Your Clients to the Next Level with Acquisio. **Rating:** 5.0/5.0 stars **Reviewed by:** Arturo R. | Account Manager - SEM/SEO Practice Lead, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2018 **What do you like best about Acquisio?** I've used the reporting section and it's good, it self-populates and you can even automate sending. The Bid and Budget Management feature is very good but it doesn't let you manipulate much. You only sent the percentages of budget for each budget group and then it only lets you set a constraint (a soft cap for the max CPC), and you can make it optimize for clicks (aggressive) or for budget (conservative). You can also do unspent budget rollover. For those that like to concentrate on campaign and ad quality and want to leave the bidding to AI, this is a great solution. For those that closely monitor their campaigns and want to intervene to set bid adjustments for devices, age ranges, etc., it might become frustrating because this platform is smart and will do all that according to past performance. You don't need to touch any of that with Acquisio. Everything is fully automated by an algorithm. **What do you dislike about Acquisio?** I don't have major complaints about the product. Support is excellent. So whenever I've had a bad experience, I just reach out and it's usually solved in a few hours. Also, when they fix it, they provide great insights to make you more knowledgeable about the tool. **Recommendations to others considering Acquisio:** Talk to sales and ask about the doubts you might have. They'll tell you about the potential of Acquisio. **What problems is Acquisio solving and how is that benefiting you?** Bid and budget management is my main need and the reason I use Acquisio. ### 17. A powerful tool built for agency environments **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2019 **What do you like best about Acquisio?** AI-driven budget and bid optimization automation. **What do you dislike about Acquisio?** Moving to ad group-level bid management requires some adjustments in processes and campaign structure. **Recommendations to others considering Acquisio:** Consider the volume of conversion signals that your campaigns receive on a monthly basis. If the volume is high and you have closed-loop signals, such as e-commerce, then Acquisio BBM might not be the best solution for your environment. If signals are rarer and you are optimizing to impression share more so then Acquisio has a strong offering for BBM. Many strong reporting features as well. **What problems is Acquisio solving and how is that benefiting you?** Spending PPC budgets well and completely on a monthly basis is challenging in an agency environment. Acquisio has enabled us to elevate our services above the nuts and bolts of PPC budget and bid management to focus on high-level strategy and new opportunities. ### 18. Absolutely love this product **Rating:** 5.0/5.0 stars **Reviewed by:** Zack G. | Account Coordinator/Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2019 **What do you like best about Acquisio?** This tool is by far the most useful and efficient use of reporting I have used. Acquisio makes it so easy to pull in campaign data into one collective place and easily display my client's performance. **What do you dislike about Acquisio?** The only thing I dislike is the lack of customization. It is fine for the most part, being able to change colors and stuff, but for the most part you have to use what they give you, which is still fine. **What problems is Acquisio solving and how is that benefiting you?** Gathering metrics from advertising campaigns and showing them in one report for clients to view. ### 19. Acquisio for digital marketing agencies **Rating:** 4.0/5.0 stars **Reviewed by:** Diego G. | Director Marketing Digital, Socio, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2018 **What do you like best about Acquisio?** Acquisio is best when it comes to managing a lot of accounts and ad channels. It helps save time and money, and has an excellent command of budgets and reports. BBM and Acquisio Social are two must have modules. We have always BBM panel open in our computers because it helps to see budget goals at a glance. Besides, this module is bidding all the time which is impossible to be done by a human. Automatic reports are very useful and can be sent monthly, weekly and even daily. Testing facebook/instagram audiences with social module is a very powerful tool that helps identify the best target users. **What do you dislike about Acquisio?** I believe that integration of Social Module has a little room for improvement. The module is great, and of course it needs time to adjust to acquisio reports and BBM. **Recommendations to others considering Acquisio:** It is best to do all the e-learning and keep up with all the new features. To profit from machine learning, I recommend to do small changes regularly and respect CPC or CPA constraints. **What problems is Acquisio solving and how is that benefiting you?** Budget management. Reporting. Getting the most out of our customer's ad spend. Testing social audiences. ### 20. Acquisio is great for PPC agencies that need machine learning and reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer D. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Acquisio?** It is one of the only big management tools that has machine learning with intra-day bidding available, and it is the lest costing one of the two that offers it. Plus, it has a reporting suite, that make very visual reports but can still be exported in Excel. It has a great data integration featured, so you can upload other data into the system and use in reports as well. Lastly, account team is great and responsive. **What do you dislike about Acquisio?** With the Web.com acquiring them last year, development has been much slower than it was before to the tool. Social is a little off as well, they had invested in a platform that hasn't been updated so it is behind the times. There are other features that are a bit behind in the tool. However, things like the reporting functionality make up for it for the most part. If they pick-up their innovation again, like where they were over a year ago, they can be a solid partner. **Recommendations to others considering Acquisio:** They have moved past the acquisition and going back to innovative the product, as long as they continue to do that, it is a great product. **What problems is Acquisio solving and how is that benefiting you?** Manual bidding, budgeting and reports. Depending on the number of clients serviced, it can save you at least one FTE or more. ### 21. Lots of information **Rating:** 4.0/5.0 stars **Reviewed by:** Andi P. | Marketing and Advertising Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2018 **What do you like best about Acquisio?** I like how many different options there are to customize and search for specific results to help the success of our social campaigns. **What do you dislike about Acquisio?** I am still learning but it isn't as user friendly as I had assumed. It wasn't something I was able to just go into and navigate through. **What problems is Acquisio solving and how is that benefiting you?** Social media is always challenging but being compare results month by month enables us target the appropriate audiences. I have realized how small changes can impact our results and fine tuning can be all that's really missing. ### 22. Takes the guesswork out of programmatic **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2019 **What do you like best about Acquisio?** Easily able to help us scale and grow campaigns. **What do you dislike about Acquisio?** a lot of competition, some with better rates out there. **What problems is Acquisio solving and how is that benefiting you?** Full transparency around optimizations, integrations and reporting availability are all great deliveries. ### 23. One of the better reporting platforms out there! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2019 **What do you like best about Acquisio?** I love the customization aspect that Acquisio qives you. You have the ability to create simple and beautifully designed reporting that easily lays out the performance of your marketing campaigns. **What do you dislike about Acquisio?** The inability to automatically pull data in from smaller sources really annoyed me. When running programmatic campaigns through The Trade Desk, data cannot be automatically pulled in like it can be with Facebook or Google products. Instead, you need to manually add in the data or pull a custom excel report and upload it to the report manually. **What problems is Acquisio solving and how is that benefiting you?** Gathering marketing performance data each month and being able to present the data to clients in a simple and visually appealing way. ### 24. Save Time, See Results **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle H. | Content + Communications Captain, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2018 **What do you like best about Acquisio?** Being relatively green to the SEM world, the Acquisio team has been INSANELY helpful getting us not only off the ground, but flying high. Love that it handles the day to day of bid management so that we can focus on the creative, and the needs of our clients. Between account management and the support team, we always know just where to turn if we have any trouble, and they are always responsive to our needs. **What do you dislike about Acquisio?** A lack of complete control (as is the case with any tool) can sometimes be frustrating, as well as the inability to provide YOY reporting as nicely as 30 day comparatives. **Recommendations to others considering Acquisio:** Take advantage of the free trial, and see if it works for you. **What problems is Acquisio solving and how is that benefiting you?** Acquisio has allowed us to add SEM to our list of services, as we let the tool to do the heavy lifting while we focus on the more creative aspects of the job. ### 25. Great In Theory, Less So In Use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2018 **What do you like best about Acquisio?** Acquisio is an interesting platform with a lot of potential IF your campaigns fall into one of these categories: We're just here for the clicks, don't care about conversions, OR you're getting enough conversions for their fickle platform's minimum average requirements. It's a great theory of a platform, but with high end hospitality clients that don't necessarily get daily conversions, this was not the right platform. I can see how it would be great for more retail oriented clients or clients that are just trying to get website traffic. **What do you dislike about Acquisio?** Where do I start? In the initial period before our trial started, we talked to 3 different people, none of which seemed to have any notes from the previous person we spoke to. They need an internal CRM for themselves! One that lets them take notes and share within their team. That burden should not fall on us, the client, with every one of their employees we talk to. Additionally, the platform only allows you to "Optimize for Conversions" IF your campaigns are getting an average of 1 conversion per day. So some campaigns may not work. Most of ours didn't. Their AI, which was supposed to decrease our time spent managing Google, Bing & Facebook ads, ended up taking up more time. We were told that their AI would help us get more clicks at a lower CPC, but what ended up happening was our CTR decreased, our CPC increased, and our CPA increased. **Recommendations to others considering Acquisio:** Expect to have to tell every person you speak to during the sales process the exact same thing you told the last person! Make sure your campaign groups that you set up are getting at least 1 conversion per day if you're going to try to optimize for conversions. Based on the trial we had with them, they seemed desperate for business and their costs were high. **What problems is Acquisio solving and how is that benefiting you?** Steamline and automate PPC campaigns to increase both site traffic and conversions. I wouldn't say this platform did any of what we had hoped it would do. ### 26. Top reporting software **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2019 **What do you like best about Acquisio?** I love how simple and easy Acquisio is to set up and share with clients. It has a sleek looking interface and is incredibly easy to pull in all of your campaign data to show an easy, clean looking interface for all of your reporting. **What do you dislike about Acquisio?** My only complaint is that it doesn't support smaller companies, so you have to pull data in manually via excel spreadsheet rather than setting it up to pull automatically from the source. **What problems is Acquisio solving and how is that benefiting you?** Displaying reporting data from paid campaigns to clients to show performance and ROI. Benefits include happy, knowledgable clients, building trust and loyalty. ### 27. All around a great platform for reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2019 **What do you like best about Acquisio?** I love how simple these dashboards look, how you can customize your reporting and how you can set it up for data to be pulled right into your dashboards automatically. **What do you dislike about Acquisio?** I wish more platforms were integrated with Acquisio to pull in automatically. If you are using an advertising platform that is not recognized, you need to manually pull in reporting via excel files. **What problems is Acquisio solving and how is that benefiting you?** Pulling campaign data together and collecting it in a visually appealing report to provide clients with. ### 28. Great Software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2019 **What do you like best about Acquisio?** The ability of the software to change bids and optimize for conversions **What do you dislike about Acquisio?** The fact that video campaigns are hard to integrate. **What problems is Acquisio solving and how is that benefiting you?** Lowering CPA. have seen greater conversions for clients YOY and MOM ### 29. Set and forget **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2019 **What do you like best about Acquisio?** Acquisio makes it really easy to set and forget Google Ads because you can set up a budget and it does its magic. If you have a lot of Google Ads accounts (especially underspending) this helps a lot. **What do you dislike about Acquisio?** When you set and forget the budgets and bids, you often leave the account alone more, so you're not optimizing ads, keywords, ad groups, etc. **What problems is Acquisio solving and how is that benefiting you?** When we used Acquisio, it helped new and struggling accounts to spend more of their budgets. ### 30. Acquisio **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2018 **What do you like best about Acquisio?** The thing I liked best was being able to A/B test for every part of an ad. They made it very easy to set up the ad. You could test out the ad copy, graphic, headline, and CTA. **What do you dislike about Acquisio?** The thing I disliked about Acquisio was how hard it was to navigate. I had a really hard time trying to figure out how to make changes to an ad especially updating the custom targeting. The chat support was no help and their "help" section didn't help at all. Not to mention it took a while to get an answer from support. Also, I liked how easy it was to A/B test but it creates so many ad sets that it is hard to keep track. **What problems is Acquisio solving and how is that benefiting you?** I was hoping by using this software I would be able to A/B test to try to lower my CPC. My CPC ended up being higher than usual. ### 31. Powerful PPC Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2019 **What do you like best about Acquisio?** The ease of use and product demos made onboarding super easy. **What do you dislike about Acquisio?** This fell flat when needing its use for a custom solution. **What problems is Acquisio solving and how is that benefiting you?** Full circle PPC attribution on account level. ### 32. I enjoy using Acquisio. Seems to work really well for most accounts **Rating:** 3.0/5.0 stars **Reviewed by:** Justin W. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2018 **What do you like best about Acquisio?** The budget pacing works very well for what we are doing. I think that for the majority of our campaigns, we don't have to worry about over or under spending. **What do you dislike about Acquisio?** I wish there was an option to force the bids to increase instead of going up in small increments. I also have seen some discrepancies with the rollover feature. One major complaint that I have is that if you are trying to optimize by demographic, time of day, device type, etc., you are not able to use any bid adjustments because it will mess up the Acquisio BBM algo. These things are pretty important to me to be able to do, but we have to make the sacrifice because the budget and bid management is just a bit more important to us. It would be nice to not have to choose though. **Recommendations to others considering Acquisio:** It is something that can require some close attention. If you have a campaign that is not serving enough, it is pretty challenging to get acquisio to bid high enough to make your cpcs competitive enough. **What problems is Acquisio solving and how is that benefiting you?** Time it takes to do budget pacing. Automating this task frees up about 12 hours of my week. It helps me solve some major issues I have with time constraints and I know that as long as my campaigns are in Acquisio, they are at least going to be running steadily while I am unable to oversee them. **Official Response from Keith Meagher:** > Justin, Thank you for taking the time to review Acquisio! It’s great to hear that using Acquisio provides the flexibility to optimize your accounts when you have the time. We are constantly working to improve our machine learning algorithms to deliver new value for our clients and will be forwarding your feedback to our product team. You’re right! Best practice recommends that you avoid applying bid modifiers when using Bid & Budget Management. If you reach out to your BBM Subject Matter Expert they can work with you to understand your concerns and recommend the best approach to meet your optimization needs. ### 33. Poor product and poor customer service **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2018 **What do you like best about Acquisio?** Reporting but that can be accomplished through google data studio for free **What do you dislike about Acquisio?** -Its impossible to get customer service or billing to respond to you. It has now been 3 months with no reply to any inquiries. -The marketing of the cross is incredibly misleading. We experienced the cross but it was because their testing period tanked our results and once they had enough data to learn our results returned to normal. -They lock you into a year long contract so you are stuck with the product even after you figure out it doesn't work. -The budget optimizing tool is very limited and does not optimize for most key items (between days or keywords and many other items). **Recommendations to others considering Acquisio:** Save your money. **What problems is Acquisio solving and how is that benefiting you?** We were hoping for it to help optimize our search spend budget, allocation and reporting but unfortunately ended up being unnecessary spend. **Official Response from Keith Meagher:** > Thank you for taking the time to review Acquisio. We appreciate your feedback and have forwarded your concerns to our Customer Success team. We pride ourselves on our responsiveness and customer service for all our clients. I sincerely apologize that you haven't received a response. We have a new team of Customer Success Representatives standing by to help with billing questions or cancellation requests. Send them an email at success@acquisio.com and someone will get back to you within 1 business day. Acquisio has a no commitment free trial so that you can evaluate the product before providing credit card info or signing any contracts ### 34. Excellent Platform for PPC Management **Rating:** 5.0/5.0 stars **Reviewed by:** Michael R. | Manager of Technical Support and Analytics, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2018 **What do you like best about Acquisio?** The friendly atmosphere provided by the account reps at Acquisio (even though I've had to change my contract recently so that I no longer have one); the ease of use of the platform now that BBM has been integrated directly into it; the degree to which the bid management and reporting 'just works.' **What do you dislike about Acquisio?** There is not much to dislike about the Acquisio platform. It has been an immense help to me as we have scaled up our PPC accounts both vertically and horizontally. **Recommendations to others considering Acquisio:** If you are looking for a bid management solution to optimize your accounts beyond what you are capable of achieving by hand, and need custom reporting and third-party integrations that are easily configured and distributed, Acquisio is worth the time to look into. I recommend them highly based on my experience. **What problems is Acquisio solving and how is that benefiting you?** The primary benefit is time. I manage a lot of different aspects of our business and, while I started off optimizing PPC bidding by hand, keyword-by-keyword, as our accounts grew this became untenable. With Acquisio I can manage the accounts effectively, scale up, and not neglect too many other responsibilities. ### 35. Great Tool for Paid Search Budget Control and Trend Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Jillyn J. | Account Executive & Owner, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2018 **What do you like best about Acquisio?** As an agency, I like having my accounts in one place. Acquisio offers an easy-to-act upon dashboard. **What do you dislike about Acquisio?** We haven't found the bid management tool to outperform what we can do manually. **Recommendations to others considering Acquisio:** Definitely try this tool before other costly ones. We have only scratched the surface of its true potential for usability. I **What problems is Acquisio solving and how is that benefiting you?** I am able to report true CPLs for each product (or service) line individually as their margins and costs will differ. This helps the clients to know where they can confidently use their marketing dollars to grow each line of business. ### 36. A great tool for achieve a best return to investment for Ads campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Jean S. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2018 **What do you like best about Acquisio?** The principal thing that we like in Acquisio is a capacity optimize Ads campaigns of our clients achieving small values for clicks and conversions. Other feature that we like is a report tool. With this we create reports to update clients with campaings evolutions, and reports to internal team analise and correct or optimize campaings. **What do you dislike about Acquisio?** i don't had problems or things that I disliked in use of Acquisio. **What problems is Acquisio solving and how is that benefiting you?** We use to optimize Ads campaigns and create reports to clients. With Acquisio we achieve great performance in PPC adWords campaigns. ### 37. Acquisio is amazing. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2018 **What do you like best about Acquisio?** Their client center is great for keeping track of budgets and performance, and the BBM tool is unmatched when it comes to budget optimization. **What do you dislike about Acquisio?** There are some bugs when it comes to importanting campaigns/ removing campaigns and takes a few tries. **What problems is Acquisio solving and how is that benefiting you?** Hitting monthly budgets, keeping track of spends and never having overspends. ### 38. Trapped in a contract, bad performance, bad business practices, and so much more **Rating:** 0.0/5.0 stars **Reviewed by:** Elizabeth G. | Founder, Managing Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2018 **What do you like best about Acquisio?** I liked their reporting, it's one of the easiest ones I've used and is reliable. All of my clients liked it. BBM works really well for very basic accounts with a few campaigns. You can basically set and forget. **What do you dislike about Acquisio?** Not really sure where to start - I guess that they advertise Google and Bing data connections but don't let you know there is no Bing Shopping. Not only does their reporting software not connect to Bing Shopping, it can't even bring it in for budget or reporting purposes. I am an eCommerce marketer, I use Bing Shopping for 6 of my clients and there was no work around for reporting. Because of this I tried to cancel, but they refused and I had to retain a lawyer. They refunded my money and now keep charging my card every month. I tried to get them to stop, but they don't ever answer their phone no matter when I call and I've called 3 or 4 times a day on at least 6 different business days. They are an ethical nightmare. BBM does not work well on shopping campaigns unless you want the same bid on all products in a campaign. For search, it doesn't allow you to make bid adjustments below the campaign level. If you have 500 keywords in a campaign, they will all get the same bid or blanket bids - there is no way to prioritize certain keywords without putting them into their own campaign. For anything beyond simple accounts, this is a nightmare. Supposedly there is a way to have "budget only" on campaigns, but I was never able to get it implemented. I was also given an Account Manager and told I would have one when I signed up. Once he was fired or quit, he was never replaced. All of their promises and communication are done over the phone, nothing is guaranteed in writing. The Account Manager I had never escalated any of my requests or even remembered anything I asked him, he obviously did not write anything down. Just a bad, very negative experience with a company that costs $899 per month. **Recommendations to others considering Acquisio:** Make sure you really give the trial a thorough evaluation, because even if they assure you that you can get out of the contract if it isn't a fit - they will fight you tooth and nail. Get everything from them in writing. **What problems is Acquisio solving and how is that benefiting you?** Allows you to manage more accounts with less manual labor. The automation was pretty good, I liked not having to worry about over or under spending. ### 39. Great customer service from Acquisio **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2018 **What do you like best about Acquisio?** Acquisio often contacts us to be Beta testers for their new innovations. We appreciate the great customer service we have always received, from all levels of their organization. **What do you dislike about Acquisio?** Sometimes engine updates to the Acquisio platform are delayed; it would be great to have some type of portal notification as to that delay. **What problems is Acquisio solving and how is that benefiting you?** Definite time savings in campaign creation and bid management. ### 40. Professional Reporting Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Medical Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2018 **What do you like best about Acquisio?** I enjoy using the tool to customize our agency reports month over month. I can add or take away metrics to focus the message on what i feel our clients need to see. The graphics and colors are bold and professional. **What do you dislike about Acquisio?** I’m not a big fan of the automation. After having managed some of these campaigns for 10+ years, the automated bidding system has not proven to beat my manual performance. **Recommendations to others considering Acquisio:** Watch demos — see if it fits with your business model and daily workflow. There is no offline tool, so bear that in mind. See sample reports — your clients and management will love them! **What problems is Acquisio solving and how is that benefiting you?** I am able to address concerns before they grow out of control and waste money. I like how I can slice the data various ways, across platforms to aid me in identifying best and worst performers. ### 41. Acquisio PPC Management Tool **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2018 **What do you like best about Acquisio?** The Reporting feature is excellent for a franchise system. We have one PPC strategy and hundreds of accounts. We were able to build a simple report which could be updated with all KPIs each month and connect to Salesforce to attribute revenue per sale. **What do you dislike about Acquisio?** It doesn't make alot of sense for my team to use the Bulk Management features of the tool because Google is more advanced and it is more important for my team to be Google specialists than Acquisio specialists. We do not use teh full features of the platform. **Recommendations to others considering Acquisio:** If you have a simple PPC reporting need for a high volume of accounts, it is a great tool for that purpose. **What problems is Acquisio solving and how is that benefiting you?** Franchise System needs for reporting on PPC. Ability to show results from hundreds of PPC accounts and automate reporting, **Official Response from Keith Meagher:** > Thank you for taking the time to review Acquisio. Awesome feedback! You’re right, AdWord Editor is powerful. The advantage of Acquisio Bulk Management is that it allows you to make changes across AdWords and Bing Ads simultaneously. It also allows you to manage campaigns across multiple advertisers’ accounts using the same bulksheet. Our team of Account Managers can work with you to understand your business and help to identify which features will deliver the most value for you. Please reach out to us via success@acquisio.com. ### 42. A great time saver **Rating:** 4.0/5.0 stars **Reviewed by:** Gareth P. | Creative Director - Digital and Media, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2018 **What do you like best about Acquisio?** Their automated reporting saves a lot of time **What do you dislike about Acquisio?** Requires a minimum of 1 conversion per day to be effective - which can be an obstacle for smaller businesses / campaigns **Recommendations to others considering Acquisio:** For the bid budget management to work most effectively, you need each campaign to generate at least one conversion per day. For smaller companies, this can be an obstacle - check your situation **What problems is Acquisio solving and how is that benefiting you?** Time saving with automated reporting. We are able to provide extranet access to our clients to access their accounts dashboards without us having to manually compile reports each month ### 43. This powerful tool has played a key role in the growth of our customer base! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2018 **What do you like best about Acquisio?** Don't know what we would do without the BBM module. **What do you dislike about Acquisio?** Missing some basic functionality around "Ad Editing" **Recommendations to others considering Acquisio:** Sign-up Now! **What problems is Acquisio solving and how is that benefiting you?** Greatly reduces the time it takes to manage our digital marketing publishers. We now have the time to work on other, equally important marketing projects. ### 44. Lost clients, poor performance, stuck in a contract they won't let us out from.... **Rating:** 0.0/5.0 stars **Reviewed by:** Julian W. | Internet Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2017 **What do you like best about Acquisio?** Our account manager is understanding, that's about it. **What do you dislike about Acquisio?** It doesn't work as promised. Poorly performing accounts...errors in the accounts that cost us a client. **Recommendations to others considering Acquisio:** If using it to manage your bids, then look elsewhere. It sets all bids the same under a campaign, not at the keyword level as told initially. Bad performing accounts and errors have cost us two clients. Acquisio will only let us buy out of the contract by paying 70% of the contract value. They don't care about small businesses. **What problems is Acquisio solving and how is that benefiting you?** Created more problems! Losing money... ### 45. amazing software for bid and budget management **Rating:** 5.0/5.0 stars **Reviewed by:** HANI F. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2018 **What do you like best about Acquisio?** I love the fact that i Don't have to spent endless hours trying to manage my ppc budget. **What do you dislike about Acquisio?** There's not always someone you can pick up the phone and call. They used to be better in the beginning of the relationship, **Recommendations to others considering Acquisio:** make sure you give it a real chance. **What problems is Acquisio solving and how is that benefiting you?** i have achieved cheaper cost per lead acquisition. ### 46. Pretty Good **Rating:** 3.5/5.0 stars **Reviewed by:** Jordan L. | Digital Media Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2018 **What do you like best about Acquisio?** The bid management algorithm when setup properly can really benefit a campaign. Small campaigns I do see adverse effects but on large campaigns with a substantial number of daily clicks, you will see decrease CPC or CPL. **What do you dislike about Acquisio?** Smaller adwords accounts don't see much benefit. **What problems is Acquisio solving and how is that benefiting you?** Bid management and reporting ### 47. Time Saver - An Agency's Go To **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2018 **What do you like best about Acquisio?** Love that the reporting is in widgets - much easier on the eyes than spreadsheets **What do you dislike about Acquisio?** I wish YOY comparisons could be compared within the same widget. Bid adjustments at the account level are limiting to overall performance. **Recommendations to others considering Acquisio:** It is very helpful to save you time and money **What problems is Acquisio solving and how is that benefiting you?** Saving time, increasing clicks, increasing conversions. ### 48. Acquisio Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2018 **What do you like best about Acquisio?** I love the ease of use / navigation, BBM (for lead gen accounts only) ability to customize the reports & import data from non-supported external sources, the Social platform. **What do you dislike about Acquisio?** Limitations with reporting / comparing date ranges. Limitations with bulk uploads for social **Recommendations to others considering Acquisio:** This is a great platform if you have a lot of lead gen accounts or a lot of small to mid-size accounts that don't need a ton of bells & whistles. **What problems is Acquisio solving and how is that benefiting you?** Account management all in one spot. Save time / money, consistent reporting & process for budget management, optimization etc. ### 49. Acquisio for Agencies **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2018 **What do you like best about Acquisio?** Acquisio's platform is designed specifically for agencies who manage a medium to high number of clients digital marketing accounts. As such, it does simplify management of budgets and campaigns. Their BBM (bid and budget management) tool works well to reduce bid costs. **What do you dislike about Acquisio?** It can be simpler to create and manage campaigns directly on the source platform (i.e. AdWords, Facebook) rather than using a go-between interface like Acquisio. Some quirks about using a go-between interface that seem awkward to me. **What problems is Acquisio solving and how is that benefiting you?** Manage multiple clients ad budgets/accounts/campaigns via a single interface. ### 50. Very Painful **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2018 **What do you like best about Acquisio?** The app design was pretty good and the theory sounded like it should work but I did not have a positive experience overall. **What do you dislike about Acquisio?** The sales person made promises he couldn't keep and gave incorrect information. I was charged multiple times for services I did not request. I did not get one lead during the time I paid for search marketing. **What problems is Acquisio solving and how is that benefiting you?** My goal was to test the product first and then offer online marketing to my clients. **Official Response from Keith Meagher:** > Thank you for taking the time to review Acquisio. We appreciate your feedback and are pleased that you appreciate the design of Acquisio. We pride ourselves on setting realistic expectations during the sales cycle and have forwarded your concerns to our Director of Sales. We have a team of Trial Managers that are dedicated to ensuring you get the most out of your free trial. It is unusual that you would be charged for services that you did not receive. Feel free to reach out to success@acquisio.com if this was not resolved to your satisfaction. ## Acquisio Discussions - [Why Acquisio?](https://www.g2.com/discussions/why-acquisio-8f247f1a-5c61-452c-ac0e-287ded840b39) - 1 comment, 1 upvote - [Why Acquisio?](https://www.g2.com/discussions/why-acquisio-85d9a3f2-c8b0-493a-81b0-88b0775ce4b0) - 1 comment, 1 upvote - [Why Acquisio?](https://www.g2.com/discussions/why-acquisio) - 1 comment, 1 upvote - [Why Acquiso?](https://www.g2.com/discussions/why-acquiso-389322a3-ebaf-4b46-a503-981870e02d05) - 1 comment, 1 upvote - [Why Acquiso?](https://www.g2.com/discussions/why-acquiso) - 1 comment, 1 upvote - [View Acquisio pricing details and edition comparison](https://www.g2.com/products/acquisio/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+01%3A49%3A27+-0500&secure%5Bsession_id%5D=cc63837c-a5ff-4988-a9cd-0e2e25ea14f0&secure%5Btoken%5D=3cf798d7e9af0904ec532df09796e344453a14bb40d85daf369d809323955de9&format=llm_user) ## Acquisio Features **Channel Functionality** - Display Functionality **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Acquisio Alternatives - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 3.8/5.0 (442 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - 4.1/5.0 (278 reviews)