---
title: Infinity Call Tracking Reviews
meta_title: 'Infinity Call Tracking Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 157 reviews by the users' company size, role or industry
  to find out how Infinity Call Tracking works for a business like yours.
aggregate_rating:
  rating_value: 4.6
  review_count: 157
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Infinity Call Tracking Reviews
**Vendor:** Infinity Tracking  
**Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 157
## About Infinity Call Tracking
Built by marketers for marketers, Infinity’s AI-powered call tracking shows you what happens before, during, and after every call, so you can: • Fill attribution blind spots and get credit for the true impact of your work • Improve targeting with high-intent, first-party data • Cut waste to reduce cost-per-lead and drive down acquisition costs • Improve performance across PPC, SEO, and Paid Social • Create better customer experiences • Boost conversion rates at the top and bottom of your funnel Infinity’s granular visitor-level call tracking and conversation analytics are ISO 27001 and PCI DSS Certified. Handling millions of calls across 75 countries and industry-leading security makes sure the data from every single one of them stays secure. The Infinity platform has been built by a multi-award-winning development team with the support of major cloud partners like Google and AWS. Their collective expertise ensures market-leading reliability. Backed by a highly decorated customer success team that spans the UK, Europe, and the USA, users are fully supported as they strive to make smarter decisions and provide a better customer experience. An open API and a complete set of out-of-the-box integrations make it easy for users to send call data into key platforms, share customer journeys and insights that aid closing with call handling teams, and improve conversion rates throughout the funnel. Key results users have achieved include: • 79% increase in conversions for Flight Centre • 64% reduction in Customer Acquisition Costs (CAC) for Pendragon • 50% reduction in call centre costs for Access Self Storage



## Infinity Call Tracking Pros & Cons
**What users like:**

- Users commend the **responsive and helpful customer support** from Infinity Call Tracking, enhancing user experience and learning. (20 reviews)
- Users appreciate the **ease of reporting and accurate attribution** with Infinity Call Tracking, enhancing campaign tracking efficiency. (17 reviews)
- Users value the **detailed reporting** of Infinity Call Tracking, enhancing their ability to track performance and revenue accurately. (15 reviews)
- Users appreciate the **responsive support** from Infinity Call Tracking, enhancing their experience and solving client issues effectively. (14 reviews)
- Users value the **easy integrations** of Infinity Call Tracking, enhancing marketing strategies and boosting campaign performance. (12 reviews)
- Users value the **accuracy in tracking** provided by Infinity Call Tracking, enhancing their ability to analyze call data effectively. (11 reviews)
- Ease of Use (11 reviews)
- Integrations (9 reviews)
- Productivity Improvement (9 reviews)
- Analytics (7 reviews)

**What users dislike:**

- Users find the **pricing high** for Infinity Call Tracking, particularly for boutique marketers considering its value. (5 reviews)
- Users experience **inaccurate reporting** in data, often facing issues with setup and confusing help documentation. (4 reviews)
- Users express concerns about the **inadequate reporting** features, facing difficulties with data discrepancies and confusing documentation. (4 reviews)
- Users face **call limitations** due to local regulations, impacting their overall experience with Infinity Call Tracking. (3 reviews)
- Users find the **learning curve steep** , with some features and report locations causing confusion and frustration. (3 reviews)
- Users face a **steep learning curve** with Infinity Call Tracking, requiring training to navigate its complex features effectively. (3 reviews)
- Complex Setup (2 reviews)
- Difficult Reporting (2 reviews)
- Difficult Setup (2 reviews)
- Poor Customer Support (2 reviews)

## Infinity Call Tracking Reviews
  ### 1. Great Customer Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 12, 2021

**What do you like best about Infinity Call Tracking?**

Our account manager Katie has been incredibly helpful since I've been working with her. She helped me complete quite a complicated audit of numbers, with multiple stakeholder interest and different requirements for different areas within the business.

**What do you dislike about Infinity Call Tracking?**

We have yet to fully utilise all aspects of the service, but hope to do so now we have completed our audit.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Knowing which campaigns to optimise, and where our calls are coming from.

  ### 2. Great for high level insight of call tracking

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Building Materials | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 18, 2021

**What do you like best about Infinity Call Tracking?**

The depth of insight you can achieve to show how phone calls are working for your business. From where, for how long, quality of call etc. Great customer care.

**What do you dislike about Infinity Call Tracking?**

It has taken quite a lot of development to get set up. Training is definitely required to familiarise yourself with the system and it will take some getting used to.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

It will demonstrate how each marketing channel is performing, and not just focused on traditional data capture call to actions, of which we previously have been stuck in that rut, so this elevates us to the next level, which is what we need.

  ### 3. Fantastic Support with a dedicated Account Manager and the Platform has some great features

**Rating:** 4.5/5.0 stars

**Reviewed by:** Yasmeen M. | PPC Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 17, 2021

**What do you like best about Infinity Call Tracking?**

We used infinity as a trial, and we found the platform has a lot more features and data than any other call tracking provider. The one-on-one support with the AM's was great; Carissa was always at hand to assist when needed.

**What do you dislike about Infinity Call Tracking?**

We had some difficulty setting up the tracking even after following the infinity campus videos. Once we got the hang of the setup, we really enjoyed using the platform, and our AM was at hand when we needed to troubleshoot.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Ability to measure ROI from calls.

  ### 4. Excellent - Finally allowing us to prove ROI from our marketing campaigns.

**Rating:** 5.0/5.0 stars

**Reviewed by:** James D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 21, 2020

**What do you like best about Infinity Call Tracking?**

Caller Insights inside our CRM allowed us to attribute calls to revenue being generated - especially hard in a service based business where offline conversions take place. With the insights from infinity, we can now push sales revenue generated back into our Ads campaigns, showcasing ROI and ROAS.

**What do you dislike about Infinity Call Tracking?**

Infinity Hub not allowing you to add/manage your own users and their associated permissions - although Infinity support are quick to resolve/respond.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

- Missed Call alerts for sales teams / quicker follow up times
- ROAS / showcasing the effectiveness of our Ad Campaigns
- New insights with most popular call times both hourly and which days
- Connecting visitor/customer data in our CRM
- Calls used for training purposes for new starters

**Official Response from Paula Morales:**

> Hi James, many thanks for leaving the review, we're really glad you're able to gain so much insight, we'll pass on your feedback to the team!

  ### 5. A solid solution for mordern day calls tracking

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 18, 2021

**What do you like best about Infinity Call Tracking?**

What I like the best are visitor level tracking and the dynamic phone number feature of the Infinity Tracking solution.

**What do you dislike about Infinity Call Tracking?**

We are unable to design report or dashboard according to our needs. That was the least helpful thing I found about infinity tracking solution.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

We are tracking phones calls from PPC ads campaigns and websites accurately.

  ### 6. Infinity have a friendly team and great tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** George D. | Marketing Insight Executive , Small-Business (50 or fewer emp.)

**Reviewed Date:** November 20, 2020

**What do you like best about Infinity Call Tracking?**

Great easy to use tools on their hub at a click of a button. These tools are all in one place and easy to manage/maintain. They give great insight into customer experience and have helped to make improvements to key area's.

**What do you dislike about Infinity Call Tracking?**

Some bugs with the systems which take time to resolve on their end.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

As mentioned above the bugs with the system. Also, some issues with the conversation analytics keywords picking up correctly. However, this is a fairly new system and I imagine will only get better with time and money invested. A benefit realised was that it could be used in the call centre training for agents and not just for listening to what customers are calling about about most frequently.

**Official Response from Paula Morales:**

> Hi George, we'll be sure to let the team know that you've found them so helpful, and thanks for leaving us this reviewing highlighting how insightful you've found it!

  ### 7. Infinity Call Tracking - Brilliant Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2021

**What do you like best about Infinity Call Tracking?**

Support has been brilliant. The depth of data available on their platform is excellent.

**What do you dislike about Infinity Call Tracking?**

Pricing is reasonable compared to competitors. But it would be better if it was slightly cheaper.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

We are looking into attribution in the purchase journey of a customer. Infinity's data has already helped us understand the customer journey better with specific regard to call outcomes.

  ### 8. Perfect solution for tracking leads sources.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 11, 2020

**What do you like best about Infinity Call Tracking?**

The API integration. The scale of what can be done with the API is really impressive. The ability to also track on-page goals and lastly the well written API documentation is very helpful.

**What do you dislike about Infinity Call Tracking?**

"Website direct" leads. I feel that for the leads that come in as "website direct", it would be helpful if we could easily see possible matches to past visitors as most of our "website direct" leads simply must have been on the website at most a few weeks ago and therefore can't really be "website direct".

**Recommendations to others considering Infinity Call Tracking:**

If you need to find out where your customers are coming from or view a more complete picture of your clients, then I would highly recommend this software.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

We needed to find how our clients found us. Asking the client "Where did you hear about us" just doesn't cut it these days. Infinity Call Tracking help to fully automate these process without ever even asking the client.

**Official Response from Paula Morales:**

> Hi there, we're really glad to hear that the API integration has been so beneficial to you and that the documentation is clear! We'll be sure to pass on your thoughts on "website direct" leads to the team as well

  ### 9. Perfect tracking system to track offline calls

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ian R. | E-Commerce & Development Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2021

**What do you like best about Infinity Call Tracking?**

The ability to drill down and discover what campaigns, ads & keywords are generating the sales leads. Customer support from Infinity is second to none!

**What do you dislike about Infinity Call Tracking?**

There's nothing that I dislike about Infinity or the system.

**Recommendations to others considering Infinity Call Tracking:**

Go for it! You will be impressed

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Infinity is great for A/B testing due to their tracking abilities and use of excess telephone numbers.

  ### 10. Call Tracking within e-commerce

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cai M. | Head of Affiliates & Partnership, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 05, 2020

**What do you like best about Infinity Call Tracking?**

Bridging the gap between online and offline activity, for tracking calls and attributing sales
Responsive and engaging Infinity team who have taken the time to understand our challenges and objectives, and driven the charge to overcome them
Identifying patterns within telesales conversations in order to optimise the way we speak to customers 
Granularity of call tracking, across different third party websites, with the ability to track specific partners and channels
Integration with all key software and tracking platforms for full visibility

**What do you dislike about Infinity Call Tracking?**

No downsides to using Infinity
The process to determine and validate sales is lengthy, but vital in order to accurately attribute sales

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Tracking sales that originated online, and ensuring that offline sales are still tracked to a particular source
Ability to track on keywords and spot conversational patterns when speaking with our customers

**Official Response from Paula Morales:**

> Hi Cai, huge thanks for this review, we're super pleased to see all that you've managed to get out of the platform and that the team have been so responsive and helpful!

  ### 11. Incredible insight and fantastic customer support and service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 18, 2020

**What do you like best about Infinity Call Tracking?**

Infinity Call Tracking gives us a wealth of information about where our calls are coming from, the quality of those calls and key themes discussed. It gives us the data we need to make better business decisions. Furthermore the team at Infinity provide incredible support to ensure we get the most out of the tool.

**What do you dislike about Infinity Call Tracking?**

There are sometimes restrictions on the analytics of course, however Infinity are always working with us to see what future developments we might need.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Understanding call attribution and call quality. Using conversation analytics to categorise our calls and understand what sources drive different call types. Tracking which destinations/competitors/promotional offers are discussed on calls.

**Official Response from Paula Morales:**

> Hi there, it's excellent to hear that you're able to gain so much information from our platform and that the support team have been so helpful, we'll pass on the praise!

  ### 12. The platform supports both our marketing objectives and wider business challenges.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 20, 2021

**What do you like best about Infinity Call Tracking?**

Conversational Analytics and the support team

**What do you dislike about Infinity Call Tracking?**

We would like to understand the revenue driven from calls, not just orders

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

We are trying to understand how many sales are driven by calls

  ### 13. Excellent account management and user-friendly platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 16, 2020

**What do you like best about Infinity Call Tracking?**

There's so much data that can be accessed via Infinity. It really helps to round out our view of customers.

The integrations are great - we've only just really started to use those and I believe there's a Data Studio connection in the pipeline which will help to join up all our reporting.

Josh, our Customer Success Manager is great. He takes the time to understand our business, offer solutions and support without being pushy and has a lot of enthusiasm for his product.

**What do you dislike about Infinity Call Tracking?**

The portal was quite clunky but since we moved to the hub it's been a much better experience. I probably haven't given enough time to the platform to get the most out of it, but that's entirely on me. I think it does require some time investment but you'll reap the reward of that.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Being able to attribute calls to the right channel is really valuable and I'd say this is the primary benefit we get from it. We're about to implement Facebook customer conversions and I'm looking forward to being able to optimise ads to generate calls.

**Official Response from Paula Morales:**

> Thanks for the glowing review! We're so glad you're utilising the data, the attribution, and all the integrations, we'll also pass on the lovely feedback to Josh

  ### 14. High responsive & offers great support when needed

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 07, 2021

**What do you like best about Infinity Call Tracking?**

Straightforward setup & support is great

**What do you dislike about Infinity Call Tracking?**

None that I can think of, everything has been pretty seamless

**Recommendations to others considering Infinity Call Tracking:**

Go for it. Easy to set up & integrate with other platforms

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Closing the loop for offline conversions

  ### 15. Good support

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Security and Investigations | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 08, 2021

**What do you like best about Infinity Call Tracking?**

Fairly easy to use but I know if I have any issues I can rely on the support team to help and advise quickly

**What do you dislike about Infinity Call Tracking?**

I find the web navigation is not the best

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Being able to provide proof of call logs for customer service issues along with call logs for new product launches

  ### 16. Very good

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 20, 2021

**What do you like best about Infinity Call Tracking?**

Measurement of offline campaigns and the tracking of online campaigns

**What do you dislike about Infinity Call Tracking?**

implementation with datastudio and communication in spanish

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Measurement of offline campaigns

  ### 17. Fantastic customer service and product

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Renewables & Environment | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 23, 2020

**What do you like best about Infinity Call Tracking?**

The Infinity platform is easy to navigate around and the level of detail you can drill down to, is very impressive. The team are on hand for any support which eases implementation

**What do you dislike about Infinity Call Tracking?**

Nothing I dislike at this stage, happy with everything so far.

**Recommendations to others considering Infinity Call Tracking:**

None

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Understanding the quality of users calling into the call centers and seeing which PPC campaigns they are driven from. With inifinity, we can listen to the calls to pick out certain keywords to understand what users are calling for; complaints, questions or getting a quote

**Official Response from Paula Morales:**

> We're really pleased to hear the platform has been so effective for you, and we'll be sure to pass on the praise to the support team!

  ### 18. Aviva Equity Release

**Rating:** 4.0/5.0 stars

**Reviewed by:** Alastair H. | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 29, 2020

**What do you like best about Infinity Call Tracking?**

Ability to accurately track calls by channel

**What do you dislike about Infinity Call Tracking?**

Limitations for post impression tracking which means channels such as social undervalued

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Understanding what call volume can be driven my media. We have realised just how much call volume comes from certain channels and how performance should be looked at holistically.

**Official Response from Paula Morales:**

> Hi Alastair, thanks for your feedback, we're glad the accuracy and depth of the platform have been helpful to you! And we'll pass on your feedback on post impression tracking to the development team

  ### 19. Excellent Customer Service and Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 25, 2021

**What do you like best about Infinity Call Tracking?**

We were struggling to see an accurate conversion via PPC, and Infinity phone tracking has helped.

**What do you dislike about Infinity Call Tracking?**

Would be good to have automated scheduled reports sent to you.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

How many calls and conversions are through GMB

  ### 20. Great service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 11, 2021

**What do you like best about Infinity Call Tracking?**

Useful tracking platform that also offers good service.

**What do you dislike about Infinity Call Tracking?**

We had a few issues accessing the Infinity invoices but the support team has been very helpful.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

It helps us to analyse the leads that we receive and track where they come from.

  ### 21. Very good tracking platform with a dedicated and responsive customer service & account management.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Emanuel F. | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 10, 2020

**What do you like best about Infinity Call Tracking?**

The calls tracking and the reports are very useful. We use it connected to Google ads for conversions and also as a call reports: duration, source, visitor trace etc. (even for calls listening)  Customer service is always very responsive so any issue we might have they answer as soon as possible.

**What do you dislike about Infinity Call Tracking?**

We still need to make the integration with our CRM works (we use microsoft Dynamics 360)

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

To understand the customer journey on calls and spot any problem, from IVR length to telephony system doesn´t working properly.

**Official Response from Paula Morales:**

> Hi Emamuel,

Thanks - Glad to hear you are making the most of out of our full integration with the Google suite. I will share your positive comments in regards to customer service to Lisa.

Once you are ready to start looking at the integration, we are ready to help you :).

  ### 22. A great agency partner

**Rating:** 5.0/5.0 stars

**Reviewed by:** Joseph R. | Paid Media Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 12, 2020

**What do you like best about Infinity Call Tracking?**

Attributing Google Ads performance to call data.

**What do you dislike about Infinity Call Tracking?**

The setup and management of each tracking pool can be a bit clicky.

**Recommendations to others considering Infinity Call Tracking:**

As an agency, infinity call tracking has allowed us to better understand the impact calls have on our clients entire marketing funnel. From channel to landing page to call, we're able to understand and optimise every user journey. 

Coupled with unrivaled support from Sam and the team, we can effectively implement user-level tracking for a huge range of industries.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

As an agency, infinity call tracking has allowed us to better understand the impact calls have on our clients entire marketing funnel. From channel to landing page to call, we're able to understand and optimise every user journey. 

Coupled with unrivaled support from Sam and the team, we can effectively implement user-level tracking for a huge range of industries.

  ### 23. Great Service, Above & Beyond From Connor To Help Solve Tracking Issue

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 18, 2021

**What do you like best about Infinity Call Tracking?**

Not only is this an excellent product but the support team also make this a very worthwhile platform. Connor and the team did a great job assisting with an issue, and even took the time to jump on a call with the client to assist further with some recommendations.

**What do you dislike about Infinity Call Tracking?**

Nothing at all to dislike, I have found it a great platform so far

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Call Tracking

  ### 24. Greta customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kieran L. | Marketing Graduate, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 29, 2020

**What do you like best about Infinity Call Tracking?**

Very quick to respond, good service offering which suits our needs well and very knowledgeable

**What do you dislike about Infinity Call Tracking?**

Often are helped by multiple staff at infinity so often dont speak to the same person - this being said because of this they are always very quick to respond and the same person deals with the relevant support request.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

mainly fixed phone number tracking - very useful for ur marketing campaigns to understand success

**Official Response from Paula Morales:**

> Hi Kieran, thanks for your review and feedback. I will let the team know :)

  ### 25. Excellent Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 06, 2020

**What do you like best about Infinity Call Tracking?**

Technology and responsiveness from the whole team is excellent.

**What do you dislike about Infinity Call Tracking?**

Nothing to report, if anything some intergrations were not in place when we started but these have now been implemented for us.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

No problems to solve and the team are great at giving advice and helping with potential new clients.

**Official Response from Paula Morales:**

> Hi there, thank you so much for the high praise! We'll pass on your feedback to the rest of the team, and we're glad to hear they have managed to implement all the integrations you needed!

  ### 26. Great product, and a helpful team

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ben M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 10, 2020

**What do you like best about Infinity Call Tracking?**

A helpful, knowledgeable team, always happy to offer support when it's needed (Alexis was great at improving our Analytics integration to better track our different goals)

**What do you dislike about Infinity Call Tracking?**

No downsides so far, I've had a positive experience

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

We've been gaining insight into the success of our different marketing channels in their ability to drive calls

**Official Response from Paula Morales:**

> Hi Ben, great to hear that you've had a positive experience and are gaining new insights, I'll let Alexis know about your comments :) 

  ### 27. Great support from the team at Infinity

**Rating:** 4.0/5.0 stars

**Reviewed by:** Emily R. | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 03, 2020

**What do you like best about Infinity Call Tracking?**

I like the level of reporting that's available. I also like the support team who reply quickly and are really helpful - especially Indy who is just super!

**What do you dislike about Infinity Call Tracking?**

I don't really have any dislikes but if i had to say something it would be that I think it is a little bit complicated but I think that's because I have a really basic knowledge of the tech side of things.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

The benefits are are that we can see how many calls were answered, missed, not connected etc.

**Official Response from Paula Morales:**

> Hi Emily, 

Thanks for the feedback. Indy will definitely be happy to read what you wrote. 

  ### 28. Good service in helping us set up tracking on a 3rd party landing page

**Rating:** 4.0/5.0 stars

**Reviewed by:** Robert E. | Enterprise (> 1000 emp.)

**Reviewed Date:** August 25, 2020

**What do you like best about Infinity Call Tracking?**

It does what it is supposed to which is call tracking.

**What do you dislike about Infinity Call Tracking?**

I'm Happy with the service. Once it is setup, it works well.

**Recommendations to others considering Infinity Call Tracking:**

n/a

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

It helped us get set up to track calls that were made from 3rd party landing page softeware. It was a very customised setup, but we found the team very helpful in helping us get this integration live. Sam Kirby and Jay Shallcrass were particularly helpful in helping get this completed.

**Official Response from Paula Morales:**

> Hi Robert, great to hear you had good service, I'll let Sam and Jay know about your response!

  ### 29. Insightful tracking platform, partnered with a very helpful Customer Success Manager, Eleanor Boland

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 20, 2020

**What do you like best about Infinity Call Tracking?**

The volume of helpful data that can be collected from the platform, which can then be used to better inform our clients on how to improve future campaigns/marketing strategies.

**What do you dislike about Infinity Call Tracking?**

I'm currently not involved in the admin side of setting up the tracking numbers etc., therefore I have no dislikes as of yet - I only use the platform to look at data as and when required.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Understanding what marketing channels are driving calls for our clients.

**Official Response from Paula Morales:**

> Great to hear that Eleanor was so helpful in getting you set up, and thanks for the positive review!

  ### 30. Great product and first class service!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.)

**Reviewed Date:** September 25, 2020

**What do you like best about Infinity Call Tracking?**

Industry leading software that is easy to implement, maintain, and provides an unparalleled level of customer and data insight for digital marketing activity.

**What do you dislike about Infinity Call Tracking?**

I don't dislike anything....................................

**Recommendations to others considering Infinity Call Tracking:**

NA

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Infinity gives us the ability to truly understand customer journeys and digital marketing ROI.

**Official Response from Paula Morales:**

> Hi there, many thanks for leaving us this review and for all the praise! We're glad the product and service have been effective for you.

  ### 31. Great Call Tracking Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Samuel O. | Marketing Executive Senior, Environmental Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 30, 2020

**What do you like best about Infinity Call Tracking?**

The platform, it's like they have their own mini Google Analytics

**What do you dislike about Infinity Call Tracking?**

The only flaw it had was that I couldn't see the URL's generating more calls in a simple and quick way, which is now solved with the integration with Google Data Studio

**Recommendations to others considering Infinity Call Tracking:**

Give it a try and just have a  call with them to see the platform. You will be amazed.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

A quick and easy way of controlling how many calls am I receiving through each channel - very helpful for Marketing decisions

**Official Response from Paula Morales:**

> Thank you for your feedback, Samuel.

Glad to hear  you are using our new Google Data Studio integration.

  ### 32. Great customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alice O. | Enterprise (> 1000 emp.)

**Reviewed Date:** August 19, 2020

**What do you like best about Infinity Call Tracking?**

Excellent customer service, quick and helpful both for marketing and technical enquiries. Is great to have a dedicated Customer Success Manager, especially if is as  brilliant as Eleanor who is always supportive, competent and problem solver.

**What do you dislike about Infinity Call Tracking?**

It is  a bit expensive compared to other competitors.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Managing the high volume of numbers, tracking the call sources and helping the attribution.

**Official Response from Paula Morales:**

> Hi Alice, thanks for your positive response, glad to hear our customer success team were so helpful, I'll pass the praise on to Eleanor!

  ### 33. Infinity support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 27, 2019

**What do you like best about Infinity Call Tracking?**

Receive detailed answers to queries, prompt response.

**What do you dislike about Infinity Call Tracking?**

Would like to see AMP page support, which would assist us.

**Recommendations to others considering Infinity Call Tracking:**

consider at the start how many pools of tracking you rquire.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Have been trying to rationalise our google paid search, infinity has helped by showing us what converts up, and what to invest the revenue in.  

**Official Response from Paula Morales:**

> Thanks for your feedback, we're glad to hear you received good service, we'll let the team know!

  ### 34. Excellent customer support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 09, 2020

**What do you like best about Infinity Call Tracking?**

User friendly dashboard and great support from the team!

**What do you dislike about Infinity Call Tracking?**

The process to set up call tracking was quite long but the support team helped walk me through it

**Recommendations to others considering Infinity Call Tracking:**

Definitely make the set up process easier - using Google Ads Editor to set up the tracking template was a nightmare

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Granular call tracking

**Official Response from Paula Morales:**

> Hi there, thanks for dropping us this review, it's great to hear that the UI has been clear and support team have been so helpful!

  ### 35. Infinity Support - Great Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jonathan A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 31, 2020

**What do you like best about Infinity Call Tracking?**

Communication, level of support & delivery on time

**What do you dislike about Infinity Call Tracking?**

Nothing to dislike. Works well an very pleased with the solution

**Recommendations to others considering Infinity Call Tracking:**

Good product, easy to manage & well supported

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Call traffic by source & activity by destination. Group wide customer facing IVR

**Official Response from Paula Morales:**

> Hi Jonathan, thanks for the review, I'll pass your praise on to the team!

  ### 36. Great Customer Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Craig C. | Group Marketing Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 04, 2020

**What do you like best about Infinity Call Tracking?**

Eleanor has been a great help, always quick to respond and answers all queries thoroughly. Always more than helpful and would definitely recommend. Thanks for all your help Eleanor! :)

**What do you dislike about Infinity Call Tracking?**

Nothing so far, always had a good experience. Eleanor and the team have been great!

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Number tracking for various marketing campaigns.

**Official Response from Paula Morales:**

> Thanks, Craig. Eleanor will be pleased to hear your feedback! 

  ### 37. Great service from Infinity

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** July 23, 2020

**What do you like best about Infinity Call Tracking?**

Sam and the team have been incredible helpful over the past 6 months. Sending over call lists, sorting out any queries and most recently being able to save a number from being deleted that would've cost our marketing team quite a bit of work. Everything is always dealt with in a very timely manner and to our expectations. Can't fault the service at all and would definitely recommend.

**What do you dislike about Infinity Call Tracking?**

There are no downsides to using Infinity.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Being able to track where calls come from, their frequency and if they lead to a conversion is invaluable.

**Official Response from Paula Morales:**

> Great feedback, thanks. I will let Sam know :)

  ### 38. Great Product and Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jason N. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 07, 2020

**What do you like best about Infinity Call Tracking?**

The call tracking services we use with Infinity are a great addition to our marketing strategy. The integration with AdWords and Analytics gives us insights that are very useful.

**What do you dislike about Infinity Call Tracking?**

Nothing to dislike the service is very straight forward. Integration to your site does require a developer.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

We track what marketing channels our calls come from.

**Official Response from Paula Morales:**

> Hi Jason, thanks for dropping by and leaving a review. Nice to hear that you are taking advantages of our integration with the Google Suite. We recently launched an integration with Google Data Studio, in case you are interested. We also have a couple of exciting integrations coming soon ;).

  ### 39. Great call tracking and friendly support from the team at Infinity

**Rating:** 4.5/5.0 stars

**Reviewed by:** Abby L. | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 15, 2020

**What do you like best about Infinity Call Tracking?**

Easy to use interface with lots of training offered

**What do you dislike about Infinity Call Tracking?**

The integrations with other platforms can be complex but the team at infinity are really helpful & responsive to questions

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

The platform allows us to see which channels are driving calls vs other CTAs for our clients

**Official Response from Paula Morales:**

> Hi Abby - thanks for your review. I will pass on your comments to our Training and Support teams, they will be pleased to hear them. Have a nice day :)

  ### 40. Great Friendly Customer Service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jack L. | Managing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 29, 2020

**What do you like best about Infinity Call Tracking?**

I had a problem with my account caused mainly by the COVID-19 outbreak. Coonr their customer support man was brilliant, kept me informed all the way through the process and it came to a good outcome for us both. Keep up the good work.

**What do you dislike about Infinity Call Tracking?**

Sometimes i get a little lost in the website when I try to find out how my printed advertising has done

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

They are keeping my advertising spend low.

  ### 41. Best Product & Best Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Owen G. | Head of Digital Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 09, 2020

**What do you like best about Infinity Call Tracking?**

The product capability and Hub interface are the best in breed. The level of detail is excellent and provide plenty of actionable data for marketeers.

**What do you dislike about Infinity Call Tracking?**

I would like to see an attribution model comparison report.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Call are a core conversion method for our businesses, and therefore Infinity provides us with fundamental data, with context.

  ### 42. Comprehensive call intelligence platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 23, 2020

**What do you like best about Infinity Call Tracking?**

The flexibility of reporting and support from the team.

**What do you dislike about Infinity Call Tracking?**

There isn’t anything to dislike. They are constantly evolving the platform and involve the clients in the platform growth.

**Recommendations to others considering Infinity Call Tracking:**

asdfasdf

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

To ensure we have the full depth of data to make informed decisions

  ### 43. Excellent Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 04, 2020

**What do you like best about Infinity Call Tracking?**

Their support team is really helpful, responsive and knowledgable. It's easy to speak to an actual human.

**What do you dislike about Infinity Call Tracking?**

The service would be quite expensive for smaller businesses, but works well for our larger clients.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

The biggest benefit is tracking calls from Google Ads campaigns.

  ### 44. Great Phone Tracking Service - Excellent Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Paul O. | Sales Director, Furniture, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 07, 2019

**What do you like best about Infinity Call Tracking?**

We have been using Infinity call tracking for several years and we are very happy with the service.  It allows us to track our numbers and understand our customers journey from lead to the sale.  

Customer service is great! Had an issue today where we needed to turn a dynamic number into a static diverted number and Sam in the support team had it done in under 10 minutes! Its great to see a company that supports their clients by support ticket and then follows up with a phone call.

Thank you

**What do you dislike about Infinity Call Tracking?**

Everything has been running smoothly for several years now. No complaints.

**Recommendations to others considering Infinity Call Tracking:**

Tracking calls allows you to see keyword to call through rate on adwords.  You can the spend money on call converting keywords.  In a B2B industry the larger volume orders come through the phone.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

Adword tracking, customer pipeline.  It allows us to track keywords that come through as calls and clicks and in turn track the conversion.

  ### 45. Superb service from start to finish

**Rating:** 5.0/5.0 stars

**Reviewed by:** Laura C. | Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 28, 2019

**What do you like best about Infinity Call Tracking?**

The service. Sure, the product is amazing too but the service and support you receive is second to none

**What do you dislike about Infinity Call Tracking?**

Absolutely nothing! I am only writing something after my first comment of 'absolutely nothing' as it forces me to write something with more than 40 characters and apparently me disliking absolutely nothing is not enough feedback! 

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

End to end customer tracking. Employee training and development. Analysis what advertising mediums are working best and where to allocate budgets

  ### 46. Trustworthy service with great customer support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rebecca W. | Online editor, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2019

**What do you like best about Infinity Call Tracking?**

Infinity offer a great support system to customers. Service is always polite, helpful and speedy. 
A range of clear display graphs helps you chart growth and view useful details.

**What do you dislike about Infinity Call Tracking?**

Would be great to receive automated reports to our inbox to track growth more easily and remain up-to-date with ongoing progress.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

It has allowed us to to track our referrals, see which areas we are excelling in and where we need to focus on. We have been able to create a range of bespoke numbers, allowing our business to grow and allowing us to carefully track this growth.

  ### 47. Excellent Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.)

**Reviewed Date:** March 08, 2019

**What do you like best about Infinity Call Tracking?**

The great Infinity team that works with us,  no question is to much. A big thank you to Chloe Hackett in support and Lisa Nethercott our CSM, as always you have been brilliant.

**What do you dislike about Infinity Call Tracking?**

Having to flip between the new hub and the portal.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

We have been working with Infinity since 2015 and have installed Infinity across a number of countries. Infinity have allowed us to see more in depth data on all our calls than we have ever had in the past and this is vital for our success. 

  ### 48. Extremely helpful & knowledgeable Support staff

**Rating:** 5.0/5.0 stars

**Reviewed by:** John T. | Account Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 23, 2019

**What do you like best about Infinity Call Tracking?**

Gives us the degree of tracking we need to understand if a campaign is working or not

**What do you dislike about Infinity Call Tracking?**

Not found anything yet that hasn't been resolved by helpful support staff

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

understanding more about where leads are coming from and what marketing to concentrate on 

  ### 49. Great service and great tracking tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Facilities Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 27, 2019

**What do you like best about Infinity Call Tracking?**

The tracking enables us to make business decisions with detailed information about our best advertising stream. If we're unsure about anything the customer service is great and very knowledgeable. Usually resolved in the first contact and if not, very quick service response.

**What do you dislike about Infinity Call Tracking?**

Can probably do more than we use it for and difficult to know what you can do unless you ask. Only stores some of the information for up to a month and on occasions would be helpful to go back further.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

We track where clients are looking before they contact us and also how they find us and the result of calls. So we know what is working best.

  ### 50. Excellent service from the support team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andy R. | Mr, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 07, 2019

**What do you like best about Infinity Call Tracking?**

I like that you know what you're getting with the Infinity support team. Not only will you always get a prompt response, but they are always happy to help, and most importantly they are knowledgeable in their field and always able to help with what the query is, no matter how technical.

**What do you dislike about Infinity Call Tracking?**

There isn't anything that I dislike about the service offered by the Infinity support team.

**What problems is Infinity Call Tracking solving and how is that benefiting you?**

The ability for our clients to track where calls are originating from, and feeding goal data into their CRM.


## Infinity Call Tracking Discussions
  - [Do you recommend Infinity Call Tracking for businesses looking to improve their call analytics?](https://www.g2.com/discussions/do-you-recommend-infinity-call-tracking-for-businesses-looking-to-improve-their-call-analytics) - 1 comment

- [View Infinity Call Tracking pricing details and edition comparison](https://www.g2.com/products/infinity-call-tracking/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-07-20+11%3A16%3A55+-0500&secure%5Bsession_id%5D=0528b9a6-de0e-486c-ad75-79b3f544dfbe&secure%5Btoken%5D=9c69d058249c6938783517f07cc6fef3977157dcfad440d8b14ef84bdcea531a&format=llm_user)
## Infinity Call Tracking Integrations
  - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews)
  - [Acquisio](https://www.g2.com/products/acquisio/reviews)
  - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)
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  - [Campaign Manager](https://www.g2.com/products/accountstory-campaign-manager/reviews)
  - [Data Studio](https://www.g2.com/products/data-studio/reviews)
  - [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
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  - [meta](https://www.g2.com/products/betacae-meta/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)
  - [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews)
  - [Outbrain Direct Response by Teads](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews)
  - [Partnerize](https://www.g2.com/products/partnerize/reviews)
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  - [Webgains](https://www.g2.com/products/webgains/reviews)
  - [Webtrends Optimize](https://www.g2.com/products/webtrends-optimize/reviews)

## Infinity Call Tracking Features
**Call Analytics**
- Call Recording
- Machine Learning
- Call Analysis
- Lead Qualification

**Generative AI**
- AI Text Summarization

**Phone Number Management**
- Local Phone Numbers
- Toll-Free Numbers
- Port Existing Numbers

**Artificial Intelligence - Conversation Intelligence**
- Customer Scoring
- Speech-to-Text
- Sentiment Analysis

**Tracking**
- Visitor & Keyword Tracking
- Dynamic Number Insertion
- Multi-Channel Call Attribution

**Generative AI**
- AI Text Summarization

**Analytics**
- Call Data
- Call Recording
- Advanced Reporting
- Conversation Intelligence

**Agentic AI - Conversation Intelligence**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Call Routing**
- IVR
- Call Scheduling
- Geo-Routing

**Administration**
- Martech Integrations
- Privacy, Security, and Compliance
- Performance and Reliability

**Agentic AI - Inbound Call Tracking**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

## Top Infinity Call Tracking Alternatives
  - [Invoca](https://www.g2.com/products/invoca/reviews) - 4.5/5.0 (926 reviews)
  - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,725 reviews)
  - [CTM](https://www.g2.com/products/ctm-ctm/reviews) - 4.5/5.0 (727 reviews)

