# Infinity Call Tracking vs Invoca Comparison

| | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 157 | 967 | 
| **Largest Market Segment** | Mid-Market (43.8% of reviews) | Small-Business (38.6% of reviews) | 
| **Entry Level Price** | £249.00 | No pricing available | 

---
## Top Pros & Cons

### Infinity Call Tracking

Pros:
- Customer Support (20 reviews)
- Call Tracking (17 reviews)

Cons:
- Expensive (5 reviews)
- Inaccurate Reporting (4 reviews)

### Invoca

Pros:
- Helpful (28 reviews)
- Ease of Use (25 reviews)

Cons:
- Learning Curve (9 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Infinity Call Tracking | Invoca | 
|---|---|---|
  | **Meets Requirements** | 8.9 (122 reviews) | 8.8 (821 reviews) | 
  | **Ease of Use** | 8.6 (126 reviews) | 8.4 (821 reviews) | 
  | **Ease of Setup** | 8.4 (75 reviews) | 8.0 (556 reviews) | 
  | **Ease of Admin** | 8.6 (70 reviews) | 8.3 (537 reviews) | 
  | **Quality of Support** | 9.4 (121 reviews) | 9.1 (808 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (70 reviews) | 9.2 (541 reviews) | 
  | **Product Direction (% positive)** | 9.0 (117 reviews) | 8.8 (804 reviews) | 

---
## Pricing

### Infinity Call Tracking

#### Entry-Level Pricing

Plan: Essentials

Price: £249.00

Description: Starting from..

Key Features:
- Plug your attribution gap with visitor level call tracking
- Integrate data with Google Analytics and your Google, Microsoft, and Meta ads accounts
- Contract Length: Monthly Rolling

[Browse all 3 editions](https://www.g2.com/products/infinity-call-tracking/pricing)

#### Free Trial

No

### Invoca

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Infinity Call Tracking** | 8.5/10 | 22 |
| **Invoca** | 7.8/10 | 107 |

#### Call Analytics

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Call Recording** | 9.3 (21 reviews) | 9.0 (95 reviews) | 
| **Machine Learning** | 7.8 (17 reviews) | 8.5 (79 reviews) | 
| **Call Analysis** | 8.6 (20 reviews) | 8.6 (91 reviews) | 
| **Lead Qualification** | 8.2 (19 reviews) | 8.4 (77 reviews) | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Customer Scoring** | 8.3 (16 reviews) | 8.4 (72 reviews) | 
| **Speech-to-Text** | 8.6 (17 reviews) | 8.0 (81 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **AI Text Summarization** | 8.3 (13 reviews) | 8.2 (22 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (12 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (11 reviews) | 
| **Decision Making** | Not enough data | 7.6 (12 reviews) | 

### Contact Center Quality Assurance

| Product | Score | Reviews |
|---|---|---|
| **Infinity Call Tracking** | N/A | N/A |
| **Invoca** | 8.8/10 | 48 |

#### Quality Assurance

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Evaluation** | Not enough data | 8.9 (41 reviews) | 
| **Calibration** | Not enough data | 8.7 (39 reviews) | 
| **Reports** | Not enough data | 8.8 (47 reviews) | 

#### Engagement

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Feedback** | Not enough data | 8.9 (43 reviews) | 
| **Dashboards** | Not enough data | 8.7 (46 reviews) | 
| **Training** | Not enough data | 8.9 (43 reviews) | 

#### Performance

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Integrations** | Not enough data | 8.9 (42 reviews) | 
| **Compliance** | Not enough data | 9.1 (41 reviews) | 

#### Generative AI

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (18 reviews) | 
| **AI Text Summarization** | Not enough data | 8.6 (18 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Infinity Call Tracking** | N/A | N/A |
| **Invoca** | 8.1/10 | 46 |

#### Attribution Modeling

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 9.0 (34 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 8.4 (32 reviews) | 
| **Algorithmic Attribution** | Not enough data | 8.1 (31 reviews) | 
| **Cross-Device Attribution** | Not enough data | 7.9 (32 reviews) | 
| **Offline Attribution** | Not enough data | 8.8 (35 reviews) | 
| **Custom Attribution** | Not enough data | 8.2 (35 reviews) | 

#### Agentic AI - Attribution

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.3 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 6.0 (8 reviews) | 

#### Marketing

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **B2B Attribution** | Not enough data | 8.9 (26 reviews) | 
| **B2C Attribution** | Not enough data | 9.2 (27 reviews) | 
| **Marketing Channels** | Not enough data | 9.2 (36 reviews) | 
| **Integrations** | Not enough data | 9.0 (38 reviews) | 

#### Reporting

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Dashboards** | Not enough data | 8.8 (40 reviews) | 
| **Data Visualizations** | Not enough data | 8.3 (37 reviews) | 
| **Custom Reporting** | Not enough data | 8.3 (39 reviews) | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **Infinity Call Tracking** | N/A | N/A |
| **Invoca** | 8.5/10 | 8 |

#### Generative AI

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.5 (8 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Infinity Call Tracking** | N/A | N/A |
| **Invoca** | N/A | N/A |

#### Marketing Distribution

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Infinity Call Tracking** | 8.6/10 | 97 |
| **Invoca** | 8.7/10 | 400 |

#### Phone Number Management

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Local Phone Numbers** | 9.0 (82 reviews) | 8.8 (303 reviews) | 
| **Toll-Free Numbers** | 8.7 (63 reviews) | 9.2 (330 reviews) | 
| **Port Existing Numbers** | 8.2 (61 reviews) | 8.5 (200 reviews) | 

#### Tracking

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Visitor & Keyword Tracking** | 8.8 (85 reviews) | 8.7 (311 reviews) | 
| **Dynamic Number Insertion** | 9.2 (86 reviews) | 8.9 (320 reviews) | 
| **Multi-Channel Call Attribution** | 8.8 (82 reviews) | 8.7 (283 reviews) | 

#### Analytics

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Call Data** | 9.1 (86 reviews) | 9.0 (339 reviews) | 
| **Call Recording** | 9.0 (63 reviews) | 9.2 (315 reviews) | 
| **Advanced Reporting** | 8.6 (77 reviews) | 8.6 (317 reviews) | 
| **Conversation Intelligence** | 7.7 (48 reviews) | 8.6 (162 reviews) | 

#### Call Routing

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **IVR** | 8.3 (54 reviews) | 8.7 (254 reviews) | 
| **Call Scheduling** | 7.8 (43 reviews) | 8.7 (195 reviews) | 
| **Geo-Routing** | 8.1 (50 reviews) | 8.3 (164 reviews) | 

#### Administration

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Martech Integrations** | 8.1 (51 reviews) | 8.5 (140 reviews) | 
| **Privacy, Security, and Compliance** | 9.0 (65 reviews) | 9.1 (165 reviews) | 
| **Performance and Reliability** | 9.1 (73 reviews) | 9.2 (192 reviews) | 

#### Agentic AI - Inbound Call Tracking

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (20 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (20 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Infinity Call Tracking** | N/A | N/A |
| **Invoca** | 8.2/10 | 66 |

#### Marketing Operations

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.4 (50 reviews) | 
| **Data Collection** | Not enough data | 9.1 (58 reviews) | 
| **Customer Insights** | Not enough data | 8.8 (52 reviews) | 
| **Multi-User Access** | Not enough data | 9.1 (58 reviews) | 
| **Spend Management** | Not enough data | 8.1 (47 reviews) | 
| **White Label** | Not enough data | 7.8 (45 reviews) | 

#### Campaign Activity

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.8 (60 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.7 (65 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.5 (53 reviews) | 
| **Multichannel Tracking** | Not enough data | 8.7 (57 reviews) | 
| **Brand Optimization** | Not enough data | 8.8 (51 reviews) | 
| **Predictive Analytics** | Not enough data | 7.9 (49 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (13 reviews) | 

---
## Categories
**Shared Categories (3):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Speech Analytics Software](https://www.g2.com/categories/speech-analytics)


**Unique to Invoca (3):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance)


---
## Reviewer Demographics

### By Company Size

| Segment | Infinity Call Tracking | Invoca | 
|---|---|---|
| **Small-Business** | 29.2% | 38.6% | 
| **Mid-Market** | 43.8% | 33.7% | 
| **Enterprise** | 27.1% | 27.7% | 

### By Industry

#### Infinity Call Tracking

- **Leisure, Travel & Tourism:** 13.7%
- **Marketing and Advertising:** 10.3%
- **Automotive:** 8.2%
- **Construction:** 7.5%
- **Hospital & Health Care:** 6.8%
- **Telecommunications:** 4.8%
- **Retail:** 4.8%
- **Real Estate:** 4.8%
- **Information Technology and Services:** 3.4%
- **Financial Services:** 2.7%
- **Other:** 32.9%

#### Invoca

- **Marketing and Advertising:** 27.0%
- **Hospital & Health Care:** 9.0%
- **Financial Services:** 5.6%
- **Telecommunications:** 5.4%
- **Internet:** 5.3%
- **Insurance:** 4.8%
- **Automotive:** 3.1%
- **Consumer Services:** 3.0%
- **Retail:** 3.0%
- **Real Estate:** 2.9%
- **Other:** 30.8%

---
## Alternatives

### Alternatives to Infinity Call Tracking

- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1716 reviews)
- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (755 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (306 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [Salesken](https://www.g2.com/products/salesken/reviews) — 4.9/5 stars (396 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13840 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25825 reviews)
- [Ozonetel](https://www.g2.com/products/ozonetel/reviews) — 4.6/5 stars (625 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9663 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1550 reviews)

### Alternatives to Invoca

- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (755 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1716 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (306 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4288 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6662 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (611 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2505 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1550 reviews)

---
## Top Discussions

### Infinity Call Tracking

- Title: [Do you recommend Infinity Call Tracking for businesses looking to improve their call analytics?](https://www.g2.com/discussions/do-you-recommend-infinity-call-tracking-for-businesses-looking-to-improve-their-call-analytics) — 1 comment
  > **Top comment:** "Yes, absolutely. For us, it was a game-changer."

### Invoca

- Title: [How do you insure your customers data safety from your employees at invoca ?](https://www.g2.com/discussions/how-do-you-insure-your-customers-data-safety-from-your-employees-at-invoca) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Comment deleted by user."
- Title: [How granular are call attribution analytics?](https://www.g2.com/discussions/call-attribution-analytics-7f41ba2a-23e2-437c-8c54-78f28ffdcce1) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the..."
- Title: [Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?](https://www.g2.com/discussions/cloud-security-infrastructure-d6fec16b-7380-4997-9668-4508c53de250) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Invoca supports HIPAA for healthcare and PCI DSS for financial services. Additionally, Invoca is GDRP compliant, Privacy Shield and TRUSTe certified,..."
- Title: [Is there a suggestion or a tip you can share when it comes to integrating data with google search or othrs?](https://www.g2.com/discussions/32733-is-there-a-suggestion-or-a-tip-you-can-share-when-it-comes-to-integrating-data-with-google-search-or-othrs) — 1 comment, 1 upvote
  > **Top comment:** "Hi Luis, Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if..."
- Title: [How does the solution track call conversions?](https://www.g2.com/discussions/call-tracking-d657c453-a3fa-4f2f-a68a-4b4f72680e4e) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "There are a variety of call conversion types that you might want to measure, such as purchases made, appointments set, or quotes given. In order to make the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/infinity-call-tracking-vs-invoca)