--- title: Infinity Call Tracking Reviews meta_title: 'Infinity Call Tracking Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 157 reviews by the users' company size, role or industry to find out how Infinity Call Tracking works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 157 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Infinity Call Tracking Reviews **Vendor:** Infinity Tracking **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.6/5.0 **Total Reviews:** 157 ## About Infinity Call Tracking Built by marketers for marketers, Infinity’s AI-powered call tracking shows you what happens before, during, and after every call, so you can: • Fill attribution blind spots and get credit for the true impact of your work • Improve targeting with high-intent, first-party data • Cut waste to reduce cost-per-lead and drive down acquisition costs • Improve performance across PPC, SEO, and Paid Social • Create better customer experiences • Boost conversion rates at the top and bottom of your funnel Infinity’s granular visitor-level call tracking and conversation analytics are ISO 27001 and PCI DSS Certified. Handling millions of calls across 75 countries and industry-leading security makes sure the data from every single one of them stays secure. The Infinity platform has been built by a multi-award-winning development team with the support of major cloud partners like Google and AWS. Their collective expertise ensures market-leading reliability. Backed by a highly decorated customer success team that spans the UK, Europe, and the USA, users are fully supported as they strive to make smarter decisions and provide a better customer experience. An open API and a complete set of out-of-the-box integrations make it easy for users to send call data into key platforms, share customer journeys and insights that aid closing with call handling teams, and improve conversion rates throughout the funnel. Key results users have achieved include: • 79% increase in conversions for Flight Centre • 64% reduction in Customer Acquisition Costs (CAC) for Pendragon • 50% reduction in call centre costs for Access Self Storage ## Infinity Call Tracking Pros & Cons **What users like:** - Users commend the **responsive and helpful customer support** from Infinity Call Tracking, enhancing user experience and learning. (20 reviews) - Users appreciate the **ease of reporting and accurate attribution** with Infinity Call Tracking, enhancing campaign tracking efficiency. (17 reviews) - Users value the **detailed reporting** of Infinity Call Tracking, enhancing their ability to track performance and revenue accurately. (15 reviews) - Users appreciate the **responsive support** from Infinity Call Tracking, enhancing their experience and solving client issues effectively. (14 reviews) - Users value the **easy integrations** of Infinity Call Tracking, enhancing marketing strategies and boosting campaign performance. (12 reviews) - Users value the **accuracy in tracking** provided by Infinity Call Tracking, enhancing their ability to analyze call data effectively. (11 reviews) - Ease of Use (11 reviews) - Integrations (9 reviews) - Productivity Improvement (9 reviews) - Analytics (7 reviews) **What users dislike:** - Users find the **pricing high** for Infinity Call Tracking, particularly for boutique marketers considering its value. (5 reviews) - Users experience **inaccurate reporting** in data, often facing issues with setup and confusing help documentation. (4 reviews) - Users express concerns about the **inadequate reporting** features, facing difficulties with data discrepancies and confusing documentation. (4 reviews) - Users face **call limitations** due to local regulations, impacting their overall experience with Infinity Call Tracking. (3 reviews) - Users find the **learning curve steep** , with some features and report locations causing confusion and frustration. (3 reviews) - Users face a **steep learning curve** with Infinity Call Tracking, requiring training to navigate its complex features effectively. (3 reviews) - Complex Setup (2 reviews) - Difficult Reporting (2 reviews) - Difficult Setup (2 reviews) - Poor Customer Support (2 reviews) ## Infinity Call Tracking Reviews ### 1. Infinity enables our business to understand customer journeys **Rating:** 4.0/5.0 stars **Reviewed by:** Sophie S. | Associate, Head of Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Infinity Call Tracking?** The infinity platform is easy to use and can be used by multiple people within the organisation. We have many segments set up to help the business breakdown the data, this helps stakeholders to focus on the content that is relevant to them. We like the fact infinity is linked with Google Ads and can help us to optimise our PPC activity. **What do you dislike about Infinity Call Tracking?** The management of single numbers for offline activity has to be manged centrally (in-house) it would be good if there was a feature in the platform to help with this. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Infinity helps us to solve situations where we cannot see a customer journey. It enables us to manage different segments of the business and help individual areas manage the call lead flow. We do not yet use conversation analytics, but hopefully, it will help us to manage customer experience. ### 2. The only way to understand your customers from start to finish **Rating:** 5.0/5.0 stars **Reviewed by:** Tom C. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Infinity Call Tracking?** The product itself is brilliant, it is the only way we are able to put an ROI on marketing and commercial activity. The "Hub" has a great user experience so you are never wasting time making changes or finding data. Best of all though the team are always there to support when needed and bring new products to your attention so that you can continously improve. **What do you dislike about Infinity Call Tracking?** Across an entire commercial or marketing team the system does takes time to understand and set up so it up is able to support everyone but it is worth it in the end. **What problems is Infinity Call Tracking solving and how is that benefiting you?** We never had an accurate return on invesment measurement from marketing or commercial activity. Introducing Infinity Call Tracking and the multiple APIs it plugs into has allowed us to get to that number effectivly. We can now make more accurate buisness decisions. ### 3. Infinity proactively support us with goals and needs for the future in data capture and tracking. **Rating:** 5.0/5.0 stars **Reviewed by:** Annabelle N. | Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Infinity Call Tracking?** Infinity call tracking helps us to report back to the business on the success of marketing campaigns, it provides intricate detail on each call and gives an overall view of important channels and business areas. **What do you dislike about Infinity Call Tracking?** It has become much more user-friendly so the downsides have significantly reduced. However, a downside is not all our data within infinity is accurate and therefore we have to be weary of results on fixed numbers if our data isn't in the right categories. But this is currently being sorted with the help of the team. **What problems is Infinity Call Tracking solving and how is that benefiting you?** It helps us narrow down what activity might be working and what might not be in terms of marketing. We are currently trying to be more efficient with the output of work so Infinity will help us add to this project. ### 4. A very professional and supportive vendor for a multinational **Rating:** 5.0/5.0 stars **Reviewed by:** Emile H. | Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Infinity Call Tracking?** The richness of the data captured via the platform - allowing our company to effectively track new leads via telephone channels. The technical support and client management team (particularly Alex Gibbons and Jordan Ball) deserves a special mention - they are always on hand to support and have been a pleasure to work with. **What do you dislike about Infinity Call Tracking?** I have no negative comments to say about the platform. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Tracking inbound calls globally across a number of markets and brands can be challenging for any business. The Infinity platform allows us to capture all relevant data on those inbound calls (including their channel, landing page. conversion page) and duration of call. They are a leader in this field, and the solution is very simple to implement, via Javascript. ### 5. Excellent product and customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Steven J. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Infinity Call Tracking?** I've been using Infinity call tracking for over 5 years and it provides an amazing amount of insight that our company could not do without. Their customer service and suport functions are also excellent - it is great to know that there is always someone there to help if you need it **What do you dislike about Infinity Call Tracking?** I can't think of any downsides with Infinity! **What problems is Infinity Call Tracking solving and how is that benefiting you?** As a digital analyst I am most interested in what channels are driving the most enquiries to our business. Infinity allows us to optimize our digital campaigns and our website in general to provide the best service for our users. Infinity's conversational analytics also allows us to see what users are calling about, further optimising our site and our call centre operations. ### 6. Excellent call tracking tool **Rating:** 4.5/5.0 stars **Reviewed by:** Eloise W. | Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Infinity Call Tracking?** The tool allows us to track calls by assigning a unique ID to every call made on the domain. Infinity also dynamically feeds this data which would otherwise be offline, making our campaigns much more successful. Generating a significant incremental revenue per month, the main advantage is on volume where calls still make up a large proportion of our B2B sales. We have an excellent account manager who has been on hand to help with any renewals, integrations and additional features we want to explore. The company was particularly helpful with the migration we went through and their technical teams seamlessly adapting the tasks needed to be done to our business needs. It was greatly appreciated. I'm particilalry impressed with the conversation analytics tool, something we are currently exploring as a new feature for our marketing department. **What do you dislike about Infinity Call Tracking?** It's quite an expensive tool, however, I'd say you definitely get what you pay for. It is a tool we consider business critical and wouldn't be without it now. **What problems is Infinity Call Tracking solving and how is that benefiting you?** The tool allows us to track calls by assigning a unique ID to every call made on the domain. Infinity also dynamically feeds this data which would otherwise be offline. It saves time and granually helps us understand which campaigns are performing best. ### 7. Don't know what we would do without this now! **Rating:** 4.5/5.0 stars **Reviewed by:** Chris S. | Head Of Digital, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Infinity Call Tracking?** It is easy to integrate and provides us with user date which we can't get anywhere else. The support and account management are second to none. We have been able to do so much more with their support. They are also always rolling out new products which compliment the service using AI to help cut down on the work that our team has to do manually. **What do you dislike about Infinity Call Tracking?** There were initial teething problems with the collection of the data but this was more due to our side but with the help and support of the team at infinity it was quickly resolved. I think that the interface could be slightly more user friendly but apart from that it is a great service. **What problems is Infinity Call Tracking solving and how is that benefiting you?** We were unable to understand properly the initiation of our client journeys and track these to a granualar source of business. This was solved and we are now able to optimise our marketing campaigns on and offline. We are also going to start using the information and other products to further enhance our MI capabilities. ### 8. Finally getting real call centre insight and ROI **Rating:** 4.5/5.0 stars **Reviewed by:** Haylee P. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Infinity Call Tracking?** We are still understanidng the potential of this platform, but starting to get all the links with our data currently is where we will really start to see true insight. **What do you dislike about Infinity Call Tracking?** The migration wasn't straight forward, I wish we had tidied up our data we migrated across from Response Tap as its causing a mess now. But not really to do with the platform as such. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Visibility of the performance of our marketing spend AND activities, not just online, but offline marketing as well. We could not match inbound calls to sales tickets and now we are in the process of doing this using the TRX. ### 9. Infinity has changed our way of working for the better **Rating:** 5.0/5.0 stars **Reviewed by:** Paul O. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2023 **What do you like best about Infinity Call Tracking?** Infinity has been an excellent tool for streamlining our marketing tracking, giving us easy access to insights, and enabling data-driven decision-making. It has also helped us improve how we handle the calls from our website through the IVR **What do you dislike about Infinity Call Tracking?** There isn't anything fundamental I dislike about Infinity, and the way we work the tool does what we require. **What problems is Infinity Call Tracking solving and how is that benefiting you?** It allows us to gauge the power of our marketing accurately. In addition, it gives us insights in to call patterns, facilitates getting calls to the right sales teams, thus reducing call loss and is an accessible resource for managing our marketing phone numbers ### 10. Brilliant call tracking tool that's significantly increased our call revenue **Rating:** 4.5/5.0 stars **Reviewed by:** Tim L. | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Infinity Call Tracking?** The ability to feed offline call data into our SA360 bid strategy, this have greatly improved our RoAS. Additionally the improved attribution and visibility of call performance is really useful data to have. **What do you dislike about Infinity Call Tracking?** The journey tracking is an amazing feature but you're not currently able to export in bulk from this, having the ability to analyse journeys from thousands of interactions would be really insightful to understand how our customers behave across different propositions and segments. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Before Infinity we weren't able to input call data dynamically into our PPC bid strategy, this was a great detriment to the account as a significant proportion of conversions are calls. With infinity we can now add call data to our bid strategy and since doing so have seen a signifcant uplift in revenue, RoAS and the efficiency of our account. ### 11. Excellent tech solution which has helped to prove the value of paid search **Rating:** 4.5/5.0 stars **Reviewed by:** Wayne W. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Infinity Call Tracking?** Infinity call tracking has helped to attribute offline conversions to paid search channels, which in turn has led better efficiencies in performance. Infinity is easy to use and the reports are comprehensive provide a wealth of insight. **What do you dislike about Infinity Call Tracking?** Infinity tracking is still limited to attributiong offline conversions on a last click basis, and as such, somewhat limited compared to more sophisticated attribution models like DDA. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Infinity is helping to attribute conversions generated from the call centre to paid channels and in turn boosting performance. With the implementation of Infinity ROIs have improve above target, which unlocks further investment ### 12. Excellent Platform and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2020 **What do you like best about Infinity Call Tracking?** The platform provides clear data and analytics to help shape our marketing initiatives. It also helps resource management and enhances training and development opportunities. Opportunities to develop how we use the platform and what it can provide are always clearly explained, so we know our options. Customer service and account management are excellent. Near enough instant reply via email and calls answered immediately. Friendly and helpful and always resolve the issue. Offer recommendations on problems faced and how to implement these. **What do you dislike about Infinity Call Tracking?** Nothing comes to mind that I dislike about the product. **What problems is Infinity Call Tracking solving and how is that benefiting you?** The source of calls has been hugely important for us to be able to look at ROI on our marketing activity. Moving budget into areas that are performing well and showing returns and conversions. Being able to monitor offline and online activity has been very important. **Official Response from Paula Morales:** > Great to hear you had such good customer service, and thanks for the review, we'll pass your praise along to Connor! ### 13. Can't Recommend The Platform & The Team Highly Enough! **Rating:** 5.0/5.0 stars **Reviewed by:** Rachael H. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Infinity Call Tracking?** Infinity Call Tracking has allowed us to see data in areas where we once had zero visibility. Being able to see these blind spots has had a significant impact on both our strategy and cost efficiency. **What do you dislike about Infinity Call Tracking?** Because of all the problems it can solve, it is initially overwhelming to understand exactly what it can do for your business. The possibilities are endless; the more training is done, the more it can be used business-wide for any company. **What problems is Infinity Call Tracking solving and how is that benefiting you?** It allows us to understand the customer journey for those not completing it online. Something we have not been able to track in many areas of the business. It is not just tracking these successful calls but allows us to see any pain points for the customer that we can help to solve. ### 14. Using the Infinity over 1 year **Rating:** 5.0/5.0 stars **Reviewed by:** Dusan K. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Infinity Call Tracking?** We are using the Infinity platform to track phone calls, record them, and analyze the data (for calls from Google/Bing ads but also from email campaigns etc.). This feature is particularly useful for us as we heavily rely on phone calls for sales and customer service. The platform is user-friendly and easy to navigate, with a clean and intuitive interface. **What do you dislike about Infinity Call Tracking?** If you need to add more users you need to contact support to do it for you. **What problems is Infinity Call Tracking solving and how is that benefiting you?** It is helping us track and differentiate phone calls from different marketing channels. ### 15. Great platform and knowledgeable team **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa H. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Infinity Call Tracking?** The platform is really easy to use. Having come from a very basic call system before, Infinity is easy to use and navigate around. There are a lot of features to take advantage of. **What do you dislike about Infinity Call Tracking?** Some feature require support help, whereas other system let you manage these yourself e.g. setup of tracking pools. **What problems is Infinity Call Tracking solving and how is that benefiting you?** We can now easily see where calls come from and what media channels generate more calls. The reporting feature helps us break this down in an easy way to explain to the sales teams. ### 16. Gives us visibility of where our calls are generated **Rating:** 5.0/5.0 stars **Reviewed by:** James M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Infinity Call Tracking?** Infinity allows to see which paid and organic channels are driving calls to our Contact Centre, thus helping us attribute back and more accurately measure CPAs. Data extracts are also extensive and allow for additional analysis of your own. **What do you dislike about Infinity Call Tracking?** Infinity has many integrations that may need additional help from the Support team to implement. We are also working with the team to bring in the Smart Match feature to gauge sales volumes from calls accurately. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Helps us with marketing attribution and understanding online channel performance. ### 17. One of the best call tracking software in the market!!! **Rating:** 4.0/5.0 stars **Reviewed by:** Vignesh r. | Application Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2023 **What do you like best about Infinity Call Tracking?** This software gives us all the features to run adequate customer support within budget. The dashboard provides all the required data, such as calls count, metrics, hold timings, etc. **What do you dislike about Infinity Call Tracking?** The long waiting time if we encounter any issues sometimes complicates our customer executives' lives. They must improve technical support by expanding their workforce. **What problems is Infinity Call Tracking solving and how is that benefiting you?** When you run a business, you must need customer support or sales executives to make and receive calls. Call tracking software is the most wanted equipment to do so, and Infinity's call tracking software gives everything in one place at a very affordable price. ### 18. Fantastic product which keeps getting better! **Rating:** 5.0/5.0 stars **Reviewed by:** Erin S. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Infinity Call Tracking?** Quck, easy to use, clear reporting and the flexibility to customise reports and build individual or grouped segmentation lists **What do you dislike about Infinity Call Tracking?** There are a few delays on product for GA4 intergration but the product team are reactive and i'm confident this will be in place soon **What problems is Infinity Call Tracking solving and how is that benefiting you?** Allowing us to successfully track the full customer journey. Infinity have given us the visibility we needed to track theough from our telephony system and online web forms ### 19. Fantastic service and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Nichole W. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Infinity Call Tracking?** The quality of service we've received has been great, so integrating with our tech stack was a breeze. We were swiftly able to deliver measurable results and demonstrate the value of our campaigns to clients **What do you dislike about Infinity Call Tracking?** Any drawbacks have been internally on our side as our wider team gets to grips with the platform. There are definitely more ways we can use the platform, so we just need to fit it in! **What problems is Infinity Call Tracking solving and how is that benefiting you?** Determining what in our campaigns is working well to deliver phone leads to clients. Previously we had little visibility of this, so now we're able to assess what can be scaled for more success ### 20. Great software to increase revenue **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin V. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Infinity Call Tracking?** The ability to see the traffic source for every call is fantastic. This helps with campaign optimisation and to really focus on ROI. Great support available too. **What do you dislike about Infinity Call Tracking?** Nothing. Would recommend. Just be sure to read the documentation and use their Support team for integrations. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Ability to see a 100% view for every call from every source means budget can be shifted in the right areas, for overall ROI improvement. ### 21. Easy and efficient service **Rating:** 4.5/5.0 stars **Reviewed by:** Natalie M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Infinity Call Tracking?** What I love the best about it is that it's easy to use, mainly if you have not used it before. You can view the data you need in one place, and it allows you to compare different periods, which is a valuable tool. **What do you dislike about Infinity Call Tracking?** There isn't anything I'd change as it's very efficient. **What problems is Infinity Call Tracking solving and how is that benefiting you?** A better understanding of our customers' journey post-engagement. ### 22. Overall a great product. **Rating:** 4.0/5.0 stars **Reviewed by:** Amy J. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Infinity Call Tracking?** Our account executive Eleanor is always accommodating with anything you need. I also like the ease of the dashboards and how they give you a quick overview of how everything is going **What do you dislike about Infinity Call Tracking?** I want to be able to listen to more of the calls - as in going back further than 28 days. In addition, having the ability to chop and change more of the dial-plan at a given time. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Understanding what channels are used, having a centralised system in which we can track all call information, and tracking how many call are answered and which one are missed. ### 23. Great parnter to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Liam W. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Infinity Call Tracking?** Infinity Call Tracking gives us the best insight into the quality of leads generated and their value to our online activities. They are a good partner to have and also quick to react to any queries. **What do you dislike about Infinity Call Tracking?** I think it's quite challenging to understand the limitations of the software and I feel like we might be missing out on a lot of data. Maybe more videos to show the product potential, and an account manager check-in or account review. **What problems is Infinity Call Tracking solving and how is that benefiting you?** It has helped us apply value to calls the would have previously been lost through traditional conversion tracking. ### 24. Industry-best client service, and innovative product offerings **Rating:** 5.0/5.0 stars **Reviewed by:** Peter K. | Office Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Infinity Call Tracking?** The sales and oboarding process with infinity has been first class, and the tracking service works perfectly. **What do you dislike about Infinity Call Tracking?** We haven't encountered any issues with Infinity so far. **What problems is Infinity Call Tracking solving and how is that benefiting you?** We switched to Infinity for our inbound call attribution after dissatisfaction with one of their competitors, and their call tracking service is helping us direct marketing spend to the right channels. ### 25. Great business tool **Rating:** 4.0/5.0 stars **Reviewed by:** Natalie W. | Brand & Campaign Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Infinity Call Tracking?** Up to date, accurate information on my campaigns **What do you dislike about Infinity Call Tracking?** There's nothing i don't like about Infinity CallTracking. **What problems is Infinity Call Tracking solving and how is that benefiting you?** It allows me to accuratly see how many calls i've recevied on deliverables for example customer magazines, press ads, direct mailers. Offline support is amazing, Paige is knowledgeable and answers any questions i have. ### 26. Providing us insights we never had before **Rating:** 5.0/5.0 stars **Reviewed by:** Nakeeta L. | Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Infinity Call Tracking?** High level of support from our Account manager **What do you dislike about Infinity Call Tracking?** Clunky interface though this is improving **What problems is Infinity Call Tracking solving and how is that benefiting you?** We use a lot of offline marketing approaches which are difficult to track. Infinity has provided an insight into the performance of these approaches and allowed us to make better future decisions with our marketing. ### 27. Easy and very useful **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah W. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Infinity Call Tracking?** Super easy to use and Paige is always on hand if we have any questions **What do you dislike about Infinity Call Tracking?** There is nothing I don't like about Inifnity **What problems is Infinity Call Tracking solving and how is that benefiting you?** It is helping us better track our campaigns which helps us to see what is working and helps us plan for future campaigns and activity ### 28. Infinity provided a significant ROI on marketing spend for BT **Rating:** 4.5/5.0 stars **Reviewed by:** Timothy L. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Infinity Call Tracking?** Simple to use and provides greater visibility of our PPC performance. Helping us to manage our calls in a space where we have hundreds of 0800 numbers. **What do you dislike about Infinity Call Tracking?** Some of the data analysis functions in the hub could be more useful, for instance better visibility on individual keyword performance and the ability to aggregate and analyse call log data in bulk. It would be great to see common user journeys and behavoirs across thousands of interactions for instance. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Feeding offline calls data into our PPC bidding. ### 29. Helpful team and great product **Rating:** 4.0/5.0 stars **Reviewed by:** Katie P. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Infinity Call Tracking?** It provides us with an in-depth understanding of what marketing activity drives our calls. **What do you dislike about Infinity Call Tracking?** It can be a bit daunting...there is so much scope for using it but sometimes it can be a bit overwhelming and not necessarily intuitive. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Understanding where calls are coming from. ### 30. Great solution for businesses **Rating:** 4.0/5.0 stars **Reviewed by:** Wayne F. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Infinity Call Tracking?** Thoroughly detailed data that shows customers just how they can join the link between online and offline, enabling them to make more informed business decisions **What do you dislike about Infinity Call Tracking?** It can be costly to customers (and small businesses) who may be put off initially by the pricing, especially with the add ons that are avaialble to potentially use **What problems is Infinity Call Tracking solving and how is that benefiting you?** Solving the missing data set where online meets offline. This shows which markeitng channels are performing best and where there is room for improvement ### 31. Increase Business Performance with Infinity Call Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Shamir A. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Infinity Call Tracking?** The power that this tool has when talking about reporting call tracking. **What do you dislike about Infinity Call Tracking?** It's not very clear what the call journey is set up for the customer. **What problems is Infinity Call Tracking solving and how is that benefiting you?** We are able to generate different phone numbers and track their performance locally. ### 32. Infinity - great for understanding call tracking **Rating:** 4.0/5.0 stars **Reviewed by:** John P. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Infinity Call Tracking?** * number management * dynamic numbers for website * call tracking * call recording **What do you dislike about Infinity Call Tracking?** * pop-ups when navigating the site * too many options * emailed reports not always working **What problems is Infinity Call Tracking solving and how is that benefiting you?** Unstanding call origins and conversions into leads. ### 33. An excellent solution to help businesses better understand the value of calls **Rating:** 5.0/5.0 stars **Reviewed by:** Anna H. | Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Infinity Call Tracking?** The insight the Infinity platform offers is invaluable. Lots of businesses currently don't track the value of calls and are therefore under-reporting on their marketing activity. Infinity helps to solve this, but offers above and beyond just call numbers, you can delve into conversion paths, length of calls and call value. **What do you dislike about Infinity Call Tracking?** I haven't coming across anything I dislike yet. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Understanding the number of calls and value it drives for businesses. ### 34. If your business is looking for an intelligent call tracking tool, Infinity is a must. **Rating:** 5.0/5.0 stars **Reviewed by:** Jason T. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Infinity Call Tracking?** The visitor trace feature to view the breadcrumbs of a customer **What do you dislike about Infinity Call Tracking?** No bulk delete option when auditing tracking numbers **What problems is Infinity Call Tracking solving and how is that benefiting you?** It has helped us to better understand the lead success of a campaign, as we are now able to track at a more granular level, which helps us with optimisations ### 35. Great analytical tool, providing clear insights to our business and inform commercial decisioning **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Infinity Call Tracking?** The clarity of channel effectiveness from inbound phone calls, as a result of marketing activity. As well as the selfservice reporting capabilities. **What do you dislike about Infinity Call Tracking?** Can be difficult to integrate with business changes, but once issues raised solutions are proactively sought out by Infinity. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Channel atribution for marketing activity. Allowing for budgets to be accurately distributed for maximum ROMI. ### 36. An invaluable tool for tracking telesales **Rating:** 5.0/5.0 stars **Reviewed by:** Lee H. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Infinity Call Tracking?** I love that it gives me visibility on offline leads and sales **What do you dislike about Infinity Call Tracking?** tracking sales from outbound calls has been an issue in the past but even this is being addressed. **What problems is Infinity Call Tracking solving and how is that benefiting you?** giving me visibility on how my marketing spend is translating into sales calls and transactions ### 37. Helps generate leads **Rating:** 5.0/5.0 stars **Reviewed by:** John D. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Infinity Call Tracking?** We use call tracking as a new form of lead gen which is making a real positive impact for clients **What do you dislike about Infinity Call Tracking?** Nothing, the online platform is really easy to navigate **What problems is Infinity Call Tracking solving and how is that benefiting you?** Helps generate leads ### 38. Poor customer experience; will not use again **Rating:** 1.0/5.0 stars **Reviewed by:** Al M. | Founder / Shareholder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2022 **What do you like best about Infinity Call Tracking?** Initially Infinity looked and felt like a more user-friendly call tracking platform **What do you dislike about Infinity Call Tracking?** The level of support is terrible. Their Google Data Studio connector stopped working two months ago; we had to flag this to them. We were promised a resolution on the 16th of September, and we've chased them three times for a response but have had no comms back. **What problems is Infinity Call Tracking solving and how is that benefiting you?** To be frank their product is not fit for purpose. ### 39. Best all around solution for call tracking your **Rating:** 4.5/5.0 stars **Reviewed by:** Gagan S. | Digital E-Commerce Manager / Product Owner, Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Infinity Call Tracking?** Easy implementation and very user friendly dashboard which support most of the marketing channels integration. Plus, brilliant account management from Infinity side. **What do you dislike about Infinity Call Tracking?** Number management can become headache especially when have to search for static numbers. Also, we should be able to create our own reports and select required metrics. **Recommendations to others considering Infinity Call Tracking:** It's a great tool for understanding inbound call analytics especially if you're using digital channels to drive these calls. **What problems is Infinity Call Tracking solving and how is that benefiting you?** We are able to track our calls and channels generating these calls. Also, we are now using conversation analytics by which we can track calls sales. This is helping us in creating ROi model for our acquisition channels. ### 40. A great product and an even greater team **Rating:** 5.0/5.0 stars **Reviewed by:** Giovanni B. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Infinity Call Tracking?** Infinity team is very attentive and always prompt to help, no matter what the request is. Their extensive knowledge is always in hand to advise on the best options, ensuring that our business interests are always met. **What do you dislike about Infinity Call Tracking?** What I feel is a bit of a letdown on their platform is the fact that there are no dynamic reports, like I've seen in some other platforms. This would be very beneficial to their clients. **What problems is Infinity Call Tracking solving and how is that benefiting you?** We use Infinity Call Tracking to divert calls based on the IVR option selected. From there, we track how many calls are missed on each store, how long it rings on average before the call is answered, the source of the calls, aka online ad, website, offline ad. Infinity Call Tracking gave us great visibility on what works in terms of marketing campaigns. We established, for example, that the cost of having a sign on the building with a telephone number is not justifiable based on the volume of calls received, as most people go online now to call the stores. ### 41. Infinity: Providing the insight we could only dream of **Rating:** 5.0/5.0 stars **Reviewed by:** Raul P. | Conversion & Communications Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Infinity Call Tracking?** From my perspective, some of the most valuable features and functions of Infinity are: - The top one would be Conversational Analytics, allowing us to dig into the conversations that consumers and clients are having with our business. Instrumental is the ability to add in any keywords we want to track and focus solely on those calls to drive our marketing efforts, identify training requirements, etc. - We can manage available extra features without any support from Infinity, for example, Missed Call Email Alerts, Post Call Rating, Call Announcements, and the creation of Fixed Numbers. - Ease of use across several different functions of our business. Whether you're just someone with access to do a bit of call listening or if you're managing the full utilisation, Infinity has made everything user friendly and intuitive. - Finally, I would also say that the team from Infinity are fantastic to work with. Whether you require something from the support team or if you want to run an idea past the client success team, they're always there, ready to help in any way they can, swiftly. **What do you dislike about Infinity Call Tracking?** Off the top of my head, I can't think of anything that is a downside per se. We'd love to have specific functionality, but thankfully their product team is highly receptive to client feedback. One thing that would help, primarily due to the way we operate as a business, would be to allow for more conditional filtering rules, e.g., using AND & OR to build complex filters and save them within the Infinity Hub itself. **Recommendations to others considering Infinity Call Tracking:** As my review shows, I can't recommend Infinity enough. But if you're on the fence, all I can say is test it out to see how would work for you. Testing is very straightforward with the team from Infinity. **What problems is Infinity Call Tracking solving and how is that benefiting you?** - The nature of our marketing-generated calls (are they new business opportunities or ongoing business calls). - A more accurate view of ROAS. - Insight into the heart of conversations that can help drive our advertising activity, product development, etc. - Complete visibility of calls and how they're handled by our staff, which easily allows for more targeted training. ### 42. Useful and efficient call tracking service combined with attentive account management **Rating:** 4.0/5.0 stars **Reviewed by:** Hugh R. | Digital Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2021 **What do you like best about Infinity Call Tracking?** Their account management has been great at staying in touch with us and making sure everything is working as it should, as well as keeping us informed of additional functionality we could be making use of. The Infinity Hub is also fast, straightforward, and a great tool to use. A particular mention should go to Infinity's Support team, who have provided an excellent and lightning-fast service when presented with any technical issues or queries. **What do you dislike about Infinity Call Tracking?** A minor issue but we found the breakdown of some costs to be a little obfuscated - it would be good to see a simple breakdown of costs within the Hub itself, eg. what our Fixed Numbers are costing versus Dial-In Groups, per month. **Recommendations to others considering Infinity Call Tracking:** Infinity's account management can provide in-depth training for the Infinity Hub, which I'd recommend getting to grips with early to fully make use of the reporting and analytics (something we wish we'd done sooner!). **What problems is Infinity Call Tracking solving and how is that benefiting you?** Being able to track website calls effectively has been Infinity's primary function for us, most importantly allowing our PPC agency to know which ads are generating leads once users land on the website. Being able to quickly and simply set up bespoke numbers to use on offline marketing collateral to track calls is also a main benefit. ### 43. Professional and responsive **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah S. | Digital Marketing Administrator, Enterprise (> 1000 emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Infinity Call Tracking?** The Infinity system is easy to use and provides detailed reports perfect for our business needs. The system is entirely reliable as we have never had any faults or technical errors in the 18+ months we have used it. The staff are also extremely friendly and helpful, going out of their way to respond to any messages as quickly as possible and efficiently solving any queries that come up. **What do you dislike about Infinity Call Tracking?** We have yet to come across anything that needs updating or changing on the system. **What problems is Infinity Call Tracking solving and how is that benefiting you?** We use the system for our tracked marketing numbers for our housing developments and sales centres. We can use this to see how well our different marketing channels are performing. ### 44. extremely friendly and helpful team **Rating:** 4.5/5.0 stars **Reviewed by:** Olivia A. | Marketing Data & Insights Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Infinity Call Tracking?** very useful call insights we've never had access to before as a company all of the team members are very helpful - they will respond to any queries or concerns very promptly, and I never feel like I am bothering them. **What do you dislike about Infinity Call Tracking?** could have more control in the interface as a user e.g. configuring own goals, setting up single numbers/placements etc. **What problems is Infinity Call Tracking solving and how is that benefiting you?** we can see the source of all calls from all of our marketing channels. we have enriched our reporting by being able to allocate numbers to offline activity. we now have insight / information on calls not being connected which we don't access through call reporting company side ### 45. Excellent Account Management & Added Value for our Call Tracking Requirements **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Infinity Call Tracking?** Our Account Manager - very attentive, flexible, hands-on, aware, pro-active, and knowledgeable - also a good communicator - makes me feel at ease when other agencies or clients are involved. The upgraded Infinity HUB tool - which has made using the platform much more pleasant and efficient to use! The offer to have free training to our teams, included within our package. **What do you dislike about Infinity Call Tracking?** Historically, our Account Managers have not been as attentive or hands-on, and this meant we didn't get as much out of the tool. Also getting information breakdowns in terms of jargon-busting and explaining how costs were built up in our package, has been difficult in the past. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Seamless call tracking integrated across all our main platforms - currently working towards this to give internal stakeholders a better view of what impact calls have on our business and the behavioural data that comes with this. How also calls are a very valid lead source for new business, and how Infinity can help show us this. ### 46. Fantastic customer support team & a great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Infinity Call Tracking?** Transitioning from another call tracking provider, I was unsure of what to expect with Infinity's API integration. Not only is the call tracking platform straightforward and simple to use, it has provided us data that has been beneficial to business strategy. The customer service team took the time to understand who we are and how we can get the most value out of the platform. The one-on-one support from Ellen & Andrea has been great! **What do you dislike about Infinity Call Tracking?** Honestly, there isn't much I don't like about the platform. The only thing that would be great is having the ability to categorize customers into segments based upon their behavior/actions before and after the call has taken place. This would allow us to spot potential trends within our customer base. **What problems is Infinity Call Tracking solving and how is that benefiting you?** An in-depth look into the customer journey, which has helped us understand our customers like never before! ### 47. Infinity Provide Great Insight & Their Support Team Are Extremely Helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Infinity Call Tracking?** When we've encountered errors or holes in our telephony tracking, the Infinity support team have been really helpful in diagnosing and rectifying our issues. The data they provide is great and we're about to start using their new conversation analytics product, which looks great too. The dashboard is easy to use and compared to other call tracking providers I've used in the past, their platform is incredibly light touch. **What do you dislike about Infinity Call Tracking?** I haven't encountered any major downsides so far, but it'd be great if they could also start offering outbound call tracking too. **What problems is Infinity Call Tracking solving and how is that benefiting you?** We're able to better analyse the effectiveness of our marketing, ensuring that our budget is accountable and is spent in the areas where we yield the best results. ### 48. Top notch customer service with an A* API **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Infinity Call Tracking?** Infinity has made streamlining the process of tracking calls to users a doddle; the most impressive part of their service is the API which is easy and intuitive to link directly to our client's application, making tracking of calls and automation of updating numbers a cinch. The documentation of which is laid out so well, even a relative coding idiot such as myself has a chance of understanding. To top it off, their customer service is reactive and top-notch. **What do you dislike about Infinity Call Tracking?** If you're at the limit of allocated numbers, it can sometimes be tricky to manage, but with a little bit of work and help from their customer service team, this does eventually become a manageable task. **What problems is Infinity Call Tracking solving and how is that benefiting you?** We're enabling the ability to keep track of calls directly to sub-contractors to quantify responses. ### 49. I think it's a useful service and the team have been very helpful to get the most out of it **Rating:** 5.0/5.0 stars **Reviewed by:** Adam C. | Head of Software Development, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Infinity Call Tracking?** It's a really clever system and i think it can really help our clients to maximise conversation and ROI **What do you dislike about Infinity Call Tracking?** It can be hard to understand how the system work to begin with, but once it clicks into place it's simple We use the system at high volume so this takes some management, but the team have provided a lot of support to make this successful **What problems is Infinity Call Tracking solving and how is that benefiting you?** We can track out full customer journey which allows us to prove return on investment for the site and increase conversion. ### 50. Good product with an amazing supportive team **Rating:** 5.0/5.0 stars **Reviewed by:** Barbora T. | Field Marketing Advisor, Enterprise (> 1000 emp.) **Reviewed Date:** June 14, 2021 **What do you like best about Infinity Call Tracking?** - the product and its capabilities - the Infinity team that is supporting the launch and then the whole project **What do you dislike about Infinity Call Tracking?** -the reporting views could be improved... not excel sheets raw download put to be able to download already created pivots, tables, views **What problems is Infinity Call Tracking solving and how is that benefiting you?** -which pages are bringing calls -overall customer call journeys - at a later stage, the Call qualification feature (sales guys being able to qualify the calls) ## Infinity Call Tracking Discussions - [Do you recommend Infinity Call Tracking for businesses looking to improve their call analytics?](https://www.g2.com/discussions/do-you-recommend-infinity-call-tracking-for-businesses-looking-to-improve-their-call-analytics) - 1 comment - [View Infinity Call Tracking pricing details and edition comparison](https://www.g2.com/products/infinity-call-tracking/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-18+13%3A29%3A07+-0500&secure%5Bsession_id%5D=0386f6a0-cfa9-494a-83e4-b331c7868979&secure%5Btoken%5D=27ba79fa0c985cf5407c6bf5a718e446a96bd09862a23b8bc363bcde1a679c85&format=llm_user) ## Infinity Call Tracking Integrations - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - [Acquisio](https://www.g2.com/products/acquisio/reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Awin](https://www.g2.com/products/awin-com/reviews) - [Campaign Manager](https://www.g2.com/products/accountstory-campaign-manager/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [meta](https://www.g2.com/products/betacae-meta/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews) - [Outbrain Direct Response by Teads](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews) - [Partnerize](https://www.g2.com/products/partnerize/reviews) - [Power BI Solutions](https://www.g2.com/products/power-bi-solutions/reviews) - [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Webgains](https://www.g2.com/products/webgains/reviews) - [Webtrends Optimize](https://www.g2.com/products/webtrends-optimize/reviews) ## Infinity Call Tracking Features **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Generative AI** - AI Text Summarization **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution **Generative AI** - AI Text Summarization **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Call Routing** - IVR - Call Scheduling - Geo-Routing **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance ## Top Infinity Call Tracking Alternatives - [Invoca](https://www.g2.com/products/invoca/reviews) - 4.5/5.0 (926 reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,724 reviews) - [CTM](https://www.g2.com/products/ctm-ctm/reviews) - 4.5/5.0 (727 reviews)