TelmarHelixa Reviews & Product Details

Helixa has some of the best features which make it different from others, like Analyzing audience, viewing their personality attributes, demographics, consumer behaviour etc. It is also beneficial because it gives predefined summary reports, defines promotional strategies, and much more. Review collected by and hosted on G2.com.

I do not find anything wrong or dislike about the helixa and am happy using it. Other factors can make it disliked by some people depending on their usage, like cost, ease of use, etc. Review collected by and hosted on G2.com.

Helixa offers a very user-friendly and functional interface with little training required. The output is very visually appealing and allows you to double-click into individual attributes of interest. Review collected by and hosted on G2.com.

Helixa's methodology isn't as clear as other platforms. They note their reliance on Twitter data (overlayed with other datasets, i.e. census) which may be troublesome in the future. Additionally, it's difficult to find the full question/statements for some attributes which makes it difficult to fully understand what a particular trait actually means. Review collected by and hosted on G2.com.

I love finding any specific information or data on a niche audience. There are so many categories and media consumption options to choose from, which allows me to get a very in-depth picture of who I'm targeting. Review collected by and hosted on G2.com.

There are so many areas that the site has data on that I'm not even aware of. I think the search tool could be improved so that you can ask a specific question for the type of data you want to find and easily locate it. Right now, the search tool is very sensitive and can be hard to use if you don't use the right grammar or spelling when searching. Review collected by and hosted on G2.com.

Ability to very quickly gather insights into audiences and media consumption habits. Really great for early stage strategic development for new products and offerings. I've been able to provide clients with insights about their audiences that are immediately actionable. Review collected by and hosted on G2.com.

Nothing to dislike, but you have to formulate queries -- the tool doesn't lead you, you have to engage with it. That's not a problem for me, but some of the junior people on my team sometimes need guidance. I can usually spare them the five minutes to get them on track. Review collected by and hosted on G2.com.

See what the agency sees, and what the brand sees - get access to the real data and use it for actionable steps and marketing! Review collected by and hosted on G2.com.

Not all aspects are intuitive off the bat, but usually if you click around or do a quick search you can figure it out. Review collected by and hosted on G2.com.

It is simple to use and allows me to get the information I need quickly. Review collected by and hosted on G2.com.

I don't like that there are limits to how you can customize and segment out your searches. Review collected by and hosted on G2.com.

How easy and precise they are to use. Really get useful information Review collected by and hosted on G2.com.

Could use better layout when changing workflow and events Review collected by and hosted on G2.com.

You can see what peoples interests are and find demographic data and pair it with other interests and see what's related. This is a very unique tool and I haven't found anything similar. Review collected by and hosted on G2.com.

I wish the output could be more editable when you export it. It works properly for it's purpose but I wish definitions could be clearer. Review collected by and hosted on G2.com.

detailed consumer insights that allow for greater and more powerful marketing decisions to be made Review collected by and hosted on G2.com.

allowing for data to be exported as a one-slide or presentation Review collected by and hosted on G2.com.

It's an intuitive platform that allows me to get an audience's interests and affinities quickly. The ability to share views and dashboards without via URL without needing the people I'm sharing it with to create an account is handy as well. Review collected by and hosted on G2.com.

The US-only nature of the platform can be a barrier to more global targeting efforts. Helixa is weighted to be US representative as well between a certain age demographic. Still, given the platform now relies primarily on Twitter as its data source, it's not fully clear to me how confident I should be to lean on the data as a 'social media only' source or a general consumer source. Review collected by and hosted on G2.com.