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Best Audience Intelligence Platforms

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Audience intelligence platforms gather and analyze public data from online sources to help businesses gain in-depth insights into their target audiences. Marketers use the information gathered through these platforms to create customer segments, discover influencers, conduct market research, and inform decision making. By offering instantaneous and persistent access to audience insight and analysis, this type of software enables businesses to make quick, informed decisions around brand marketing, content strategies, advertising, and product development.

Like marketing analytics software and social media analytics software, audience intelligence platforms report on a brand’s audience demographics. However, audience intelligence platforms go a step further. These tools use artificial intelligence and machine learning to analyze social data and provide businesses with deeper insights into their target audience’s interests, opinions, behaviors, and affinities. Businesses that use audience intelligence platforms may also use social media monitoring software for social listening and influencer marketing.

To qualify for inclusion in the Audience Intelligence Platforms category, a product must:

Use artificial intelligence to analyze data on a company’s target audiences
Provide insights on audience psychographics and demographics
Create customer personas or audience segments based on information gathered about them
Offer tools for sharing or exporting audience segments to marketing and digital advertising platforms
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Featured Audience Intelligence Platforms At A Glance

Highest Performer:
Easiest to Use:
Top Trending:
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Highest Performer:
Easiest to Use:
Top Trending:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

No filters applied
116 Listings in Audience Intelligence Platforms Available
(124)4.2 out of 5
Optimized for quick response
6th Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for Adobe Real-Time CDP
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Real-Time CDP is a single system for enterprises to manage person and account profiles that can be activated across the customer lifecycle. Real-time CDP is built with data governance and privacy at t

    Users
    No information available
    Industries
    • Financial Services
    • Computer Software
    Market Segment
    • 32% Enterprise
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Real-Time CDP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    68
    Personalization
    65
    Data Management
    62
    Data Insights
    44
    Integrations
    41
    Cons
    Learning Curve
    70
    Complex Setup
    50
    Difficult Setup
    43
    Expensive
    39
    Steep Learning Curve
    30
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Real-Time CDP features and usability ratings that predict user satisfaction
    7.5
    Ease of Admin
    Average: 8.8
    8.6
    Has the product been a good partner in doing business?
    Average: 9.2
    8.3
    Ad Integrations
    Average: 7.9
    7.5
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    957,084 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Real-Time CDP is a single system for enterprises to manage person and account profiles that can be activated across the customer lifecycle. Real-time CDP is built with data governance and privacy at t

Users
No information available
Industries
  • Financial Services
  • Computer Software
Market Segment
  • 32% Enterprise
  • 31% Small-Business
Adobe Real-Time CDP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
68
Personalization
65
Data Management
62
Data Insights
44
Integrations
41
Cons
Learning Curve
70
Complex Setup
50
Difficult Setup
43
Expensive
39
Steep Learning Curve
30
Adobe Real-Time CDP features and usability ratings that predict user satisfaction
7.5
Ease of Admin
Average: 8.8
8.6
Has the product been a good partner in doing business?
Average: 9.2
8.3
Ad Integrations
Average: 7.9
7.5
Ease of Setup
Average: 8.8
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
957,084 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
(174)4.4 out of 5
2nd Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for GWI
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    GWI is a global human insights platform used by brands and agencies to make confident, defensible decisions. Powered by 35+ billion consumer data points and 2M+ annual surveys, it replaces guesswork w

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Market Research
    Market Segment
    • 43% Mid-Market
    • 30% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • GWI Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    65
    Audience Analysis
    51
    Insights Discovery
    40
    Customer Support
    29
    Artificial Intelligence
    17
    Cons
    Inaccuracy
    11
    Limited Data
    10
    Filtering Issues
    8
    Search Functionality
    8
    Learning Curve
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • GWI features and usability ratings that predict user satisfaction
    8.8
    Ease of Admin
    Average: 8.8
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    5.7
    Ad Integrations
    Average: 7.9
    8.8
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    GWI
    Company Website
    Year Founded
    2009
    HQ Location
    London, England
    Twitter
    @gwidotcom
    15,723 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    768 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

GWI is a global human insights platform used by brands and agencies to make confident, defensible decisions. Powered by 35+ billion consumer data points and 2M+ annual surveys, it replaces guesswork w

Users
No information available
Industries
  • Marketing and Advertising
  • Market Research
Market Segment
  • 43% Mid-Market
  • 30% Enterprise
GWI Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
65
Audience Analysis
51
Insights Discovery
40
Customer Support
29
Artificial Intelligence
17
Cons
Inaccuracy
11
Limited Data
10
Filtering Issues
8
Search Functionality
8
Learning Curve
7
GWI features and usability ratings that predict user satisfaction
8.8
Ease of Admin
Average: 8.8
9.1
Has the product been a good partner in doing business?
Average: 9.2
5.7
Ad Integrations
Average: 7.9
8.8
Ease of Setup
Average: 8.7
Seller Details
Seller
GWI
Company Website
Year Founded
2009
HQ Location
London, England
Twitter
@gwidotcom
15,723 Twitter followers
LinkedIn® Page
www.linkedin.com
768 employees on LinkedIn®
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(1,150)4.2 out of 5
Optimized for quick response
11th Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for Adobe Analytics
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di

    Users
    • Data Analyst
    • Analyst
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 42% Enterprise
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    84
    Analytics
    77
    Ease of Use
    74
    Features
    59
    Reporting
    37
    Cons
    Learning Curve
    51
    Steep Learning Curve
    27
    Expensive
    23
    Slow Performance
    23
    Complexity
    18
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Analytics features and usability ratings that predict user satisfaction
    7.6
    Ease of Admin
    Average: 8.8
    8.0
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    Ad Integrations
    Average: 7.9
    7.2
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    957,084 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di

Users
  • Data Analyst
  • Analyst
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 42% Enterprise
  • 29% Mid-Market
Adobe Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
84
Analytics
77
Ease of Use
74
Features
59
Reporting
37
Cons
Learning Curve
51
Steep Learning Curve
27
Expensive
23
Slow Performance
23
Complexity
18
Adobe Analytics features and usability ratings that predict user satisfaction
7.6
Ease of Admin
Average: 8.8
8.0
Has the product been a good partner in doing business?
Average: 9.2
8.9
Ad Integrations
Average: 7.9
7.2
Ease of Setup
Average: 8.7
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
957,084 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
(2,499)4.0 out of 5
11th Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for Meltwater
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter

    Users
    • Social Media Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 41% Small-Business
    • 37% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Meltwater is a media monitoring and analytics platform that provides insights into brand perception, media coverage, and social media performance, and also offers features for scheduling posts across multiple platforms and generating reports.
    • Reviewers like the comprehensive coverage Meltwater provides, its user-friendly interface, the ability to schedule posts across multiple platforms, the robust database of reporters, and the responsive customer support.
    • Users mentioned that Meltwater can be difficult to navigate, the AI features are not impressive, the initial setup can be challenging, and the platform sometimes scrapes irrelevant data, causing data quality issues.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Meltwater Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    190
    Features
    156
    Helpful
    156
    Customer Support
    126
    Helpfulness
    111
    Cons
    Improvement Needed
    90
    Learning Curve
    63
    Not Intuitive
    59
    Technical Issues
    57
    Complexity
    55
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Meltwater features and usability ratings that predict user satisfaction
    8.1
    Ease of Admin
    Average: 8.8
    8.4
    Has the product been a good partner in doing business?
    Average: 9.2
    7.0
    Ad Integrations
    Average: 7.9
    7.8
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Meltwater
    Company Website
    Year Founded
    2001
    HQ Location
    San Francisco, CA
    Twitter
    @Meltwater
    24,916 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,573 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter

Users
  • Social Media Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 41% Small-Business
  • 37% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Meltwater is a media monitoring and analytics platform that provides insights into brand perception, media coverage, and social media performance, and also offers features for scheduling posts across multiple platforms and generating reports.
  • Reviewers like the comprehensive coverage Meltwater provides, its user-friendly interface, the ability to schedule posts across multiple platforms, the robust database of reporters, and the responsive customer support.
  • Users mentioned that Meltwater can be difficult to navigate, the AI features are not impressive, the initial setup can be challenging, and the platform sometimes scrapes irrelevant data, causing data quality issues.
Meltwater Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
190
Features
156
Helpful
156
Customer Support
126
Helpfulness
111
Cons
Improvement Needed
90
Learning Curve
63
Not Intuitive
59
Technical Issues
57
Complexity
55
Meltwater features and usability ratings that predict user satisfaction
8.1
Ease of Admin
Average: 8.8
8.4
Has the product been a good partner in doing business?
Average: 9.2
7.0
Ad Integrations
Average: 7.9
7.8
Ease of Setup
Average: 8.8
Seller Details
Seller
Meltwater
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Meltwater
24,916 Twitter followers
LinkedIn® Page
www.linkedin.com
2,573 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from ove

    Users
    • Analyst
    • Consultant
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 35% Enterprise
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Brandwatch Consumer Intelligence Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    60
    Helpful
    34
    Intuitive
    29
    Dashboards
    25
    Data Accuracy
    25
    Cons
    Learning Curve
    20
    Limited Features
    20
    Platform Limitations
    19
    Not Intuitive
    17
    Data Inaccuracy
    16
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Brandwatch Consumer Intelligence features and usability ratings that predict user satisfaction
    8.3
    Ease of Admin
    Average: 8.8
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    7.0
    Ad Integrations
    Average: 7.9
    8.0
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2007
    HQ Location
    Brighton, East Sussex
    Twitter
    @Brandwatch
    34,308 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    901 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from ove

Users
  • Analyst
  • Consultant
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 35% Enterprise
  • 34% Mid-Market
Brandwatch Consumer Intelligence Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
60
Helpful
34
Intuitive
29
Dashboards
25
Data Accuracy
25
Cons
Learning Curve
20
Limited Features
20
Platform Limitations
19
Not Intuitive
17
Data Inaccuracy
16
Brandwatch Consumer Intelligence features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.8
8.8
Has the product been a good partner in doing business?
Average: 9.2
7.0
Ad Integrations
Average: 7.9
8.0
Ease of Setup
Average: 8.8
Seller Details
Company Website
Year Founded
2007
HQ Location
Brighton, East Sussex
Twitter
@Brandwatch
34,308 Twitter followers
LinkedIn® Page
www.linkedin.com
901 employees on LinkedIn®
(209)4.3 out of 5
Optimized for quick response
9th Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for Salesforce Data 360 (formerly Data Cloud)
Entry Level Price:$500.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights

    Users
    • Salesforce Developer
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 41% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Salesforce Data 360 (formerly Data Cloud) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Platform Integration
    79
    Ease of Use
    56
    Easy Integration
    53
    Data Discovery
    39
    Integrations
    38
    Cons
    Learning Curve
    53
    Expensive
    44
    Difficult Learning
    37
    Complexity
    36
    Complex Setup
    34
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Data 360 (formerly Data Cloud) features and usability ratings that predict user satisfaction
    8.6
    Ease of Admin
    Average: 8.8
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    9.4
    Ad Integrations
    Average: 7.9
    7.3
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    580,922 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    86,064 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights

Users
  • Salesforce Developer
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 41% Mid-Market
  • 34% Enterprise
Salesforce Data 360 (formerly Data Cloud) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Platform Integration
79
Ease of Use
56
Easy Integration
53
Data Discovery
39
Integrations
38
Cons
Learning Curve
53
Expensive
44
Difficult Learning
37
Complexity
36
Complex Setup
34
Salesforce Data 360 (formerly Data Cloud) features and usability ratings that predict user satisfaction
8.6
Ease of Admin
Average: 8.8
9.3
Has the product been a good partner in doing business?
Average: 9.2
9.4
Ad Integrations
Average: 7.9
7.3
Ease of Setup
Average: 8.7
Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
580,922 Twitter followers
LinkedIn® Page
www.linkedin.com
86,064 employees on LinkedIn®
(274)4.8 out of 5
Optimized for quick response
3rd Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for YouScan
Entry Level Price:$299.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marke

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Market Research
    Market Segment
    • 46% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • YouScan Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    47
    Helpful
    45
    Ease of Use
    41
    Analytics
    30
    Social Listening
    30
    Cons
    Learning Curve
    19
    Difficult Learning
    13
    Slow Performance
    13
    Limited Features
    11
    Data Inaccuracy
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • YouScan features and usability ratings that predict user satisfaction
    9.0
    Ease of Admin
    Average: 8.8
    9.4
    Has the product been a good partner in doing business?
    Average: 9.2
    7.9
    Ad Integrations
    Average: 7.9
    8.8
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    YouScan
    Company Website
    Year Founded
    2010
    HQ Location
    Kyiv, Kyiv City
    Twitter
    @YouScan_io
    451 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    86 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marke

Users
No information available
Industries
  • Marketing and Advertising
  • Market Research
Market Segment
  • 46% Small-Business
  • 36% Mid-Market
YouScan Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
47
Helpful
45
Ease of Use
41
Analytics
30
Social Listening
30
Cons
Learning Curve
19
Difficult Learning
13
Slow Performance
13
Limited Features
11
Data Inaccuracy
9
YouScan features and usability ratings that predict user satisfaction
9.0
Ease of Admin
Average: 8.8
9.4
Has the product been a good partner in doing business?
Average: 9.2
7.9
Ad Integrations
Average: 7.9
8.8
Ease of Setup
Average: 8.7
Seller Details
Seller
YouScan
Company Website
Year Founded
2010
HQ Location
Kyiv, Kyiv City
Twitter
@YouScan_io
451 Twitter followers
LinkedIn® Page
www.linkedin.com
86 employees on LinkedIn®
(125)4.3 out of 5
Optimized for quick response
7th Easiest To Use in Audience Intelligence Platforms software
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StatSocial is the industry’s only cross-platform social audience insights platform built to provide a holistic understanding of any consumer, brand or social audience. We go beyond traditional social

    Users
    • Research Director
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 39% Mid-Market
    • 30% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • StatSocial Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    44
    Audience Analysis
    41
    Audience Segmentation
    35
    Insights
    26
    Insights Discovery
    26
    Cons
    Limited Audience Reach
    16
    Limited Audience Diversity
    13
    Time-consuming Processes
    11
    Audience Management
    9
    Complexity
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • StatSocial features and usability ratings that predict user satisfaction
    8.5
    Ease of Admin
    Average: 8.8
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    7.0
    Ad Integrations
    Average: 7.9
    8.5
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    New York, NY
    Twitter
    @StatSocial
    1,212 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    29 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StatSocial is the industry’s only cross-platform social audience insights platform built to provide a holistic understanding of any consumer, brand or social audience. We go beyond traditional social

Users
  • Research Director
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 39% Mid-Market
  • 30% Enterprise
StatSocial Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
44
Audience Analysis
41
Audience Segmentation
35
Insights
26
Insights Discovery
26
Cons
Limited Audience Reach
16
Limited Audience Diversity
13
Time-consuming Processes
11
Audience Management
9
Complexity
9
StatSocial features and usability ratings that predict user satisfaction
8.5
Ease of Admin
Average: 8.8
9.2
Has the product been a good partner in doing business?
Average: 9.2
7.0
Ad Integrations
Average: 7.9
8.5
Ease of Setup
Average: 8.7
Seller Details
Company Website
Year Founded
2014
HQ Location
New York, NY
Twitter
@StatSocial
1,212 Twitter followers
LinkedIn® Page
www.linkedin.com
29 employees on LinkedIn®
(183)4.2 out of 5
Optimized for quick response
15th Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for Quantcast Platform
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

    Users
    • Programmatic Manager
    Industries
    • Marketing and Advertising
    • Gambling & Casinos
    Market Segment
    • 41% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Quantcast Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    58
    Insights
    36
    Campaign Management
    32
    Helpful
    29
    Customer Support
    28
    Cons
    Missing Features
    20
    Limited Features
    18
    Poor Reporting
    15
    Reporting Issues
    15
    Reporting Limitations
    15
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Quantcast Platform features and usability ratings that predict user satisfaction
    8.2
    Ease of Admin
    Average: 8.8
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.1
    Ad Integrations
    Average: 7.9
    8.3
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Quantcast
    Company Website
    Year Founded
    2006
    HQ Location
    San Francisco, CA
    Twitter
    @Quantcast
    10,233 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    508 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

Users
  • Programmatic Manager
Industries
  • Marketing and Advertising
  • Gambling & Casinos
Market Segment
  • 41% Mid-Market
  • 32% Small-Business
Quantcast Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
58
Insights
36
Campaign Management
32
Helpful
29
Customer Support
28
Cons
Missing Features
20
Limited Features
18
Poor Reporting
15
Reporting Issues
15
Reporting Limitations
15
Quantcast Platform features and usability ratings that predict user satisfaction
8.2
Ease of Admin
Average: 8.8
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.1
Ad Integrations
Average: 7.9
8.3
Ease of Setup
Average: 8.8
Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
10,233 Twitter followers
LinkedIn® Page
www.linkedin.com
508 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Nielsen ONE is a comprehensive cross-media measurement solution designed to provide a deduplicated and comparable view of audience engagement across all platforms and devices. By integrating data from

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 50% Small-Business
    • 42% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Nielsen One features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    8.3
    Ad Integrations
    Average: 7.9
    10.0
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Nielsen
    HQ Location
    New York, NY
    Twitter
    @Nielsen
    183,060 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    29,074 employees on LinkedIn®
    Ownership
    NYSE:NLSN
    Total Revenue (USD mm)
    $6,290
Product Description
How are these determined?Information
This description is provided by the seller.

Nielsen ONE is a comprehensive cross-media measurement solution designed to provide a deduplicated and comparable view of audience engagement across all platforms and devices. By integrating data from

Users
No information available
Industries
No information available
Market Segment
  • 50% Small-Business
  • 42% Enterprise
Nielsen One features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
8.3
Ad Integrations
Average: 7.9
10.0
Ease of Setup
Average: 8.7
Seller Details
Seller
Nielsen
HQ Location
New York, NY
Twitter
@Nielsen
183,060 Twitter followers
LinkedIn® Page
www.linkedin.com
29,074 employees on LinkedIn®
Ownership
NYSE:NLSN
Total Revenue (USD mm)
$6,290
(28)4.6 out of 5
1st Easiest To Use in Audience Intelligence Platforms software
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The OMNA Identity Graph is a comprehensive audience intelligence platform updated every second. From connecting CTV viewership data across devices to knowing where and how to communicate your message

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 61% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • OMNA from Stirista Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    3
    Helpful
    3
    Customer Support
    2
    Audience Activation
    1
    Audience Analysis
    1
    Cons
    Missing Features
    1
    Profile Issues
    1
    Sync Issues
    1
    Technical Glitches
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • OMNA from Stirista features and usability ratings that predict user satisfaction
    8.6
    Ease of Admin
    Average: 8.8
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    8.0
    Ad Integrations
    Average: 7.9
    8.7
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Stirista
    Company Website
    Year Founded
    2009
    HQ Location
    San Antonio, Texas
    Twitter
    @STIRISTA
    1,990 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    174 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The OMNA Identity Graph is a comprehensive audience intelligence platform updated every second. From connecting CTV viewership data across devices to knowing where and how to communicate your message

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 61% Small-Business
  • 29% Mid-Market
OMNA from Stirista Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
3
Helpful
3
Customer Support
2
Audience Activation
1
Audience Analysis
1
Cons
Missing Features
1
Profile Issues
1
Sync Issues
1
Technical Glitches
1
OMNA from Stirista features and usability ratings that predict user satisfaction
8.6
Ease of Admin
Average: 8.8
9.3
Has the product been a good partner in doing business?
Average: 9.2
8.0
Ad Integrations
Average: 7.9
8.7
Ease of Setup
Average: 8.8
Seller Details
Seller
Stirista
Company Website
Year Founded
2009
HQ Location
San Antonio, Texas
Twitter
@STIRISTA
1,990 Twitter followers
LinkedIn® Page
www.linkedin.com
174 employees on LinkedIn®
(1,933)4.4 out of 5
Optimized for quick response
14th Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for Demandbase One
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 48% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a unified platform that provides visibility into account intent and engagement, simplifies audience segmentation, and integrates with various marketing and sales platforms.
    • Users like the platform's ability to provide a complete picture of each account, its simplistic installation, and its exceptional support that helps connect marketing and sales motions.
    • Reviewers experienced a steep learning curve with many overwhelming features, slow loading times, and issues with data validation and accuracy.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    225
    Lead Generation
    201
    Insights
    199
    Features
    173
    Intent Data
    170
    Cons
    Learning Curve
    95
    Steep Learning Curve
    77
    Complexity
    70
    Difficult Learning
    63
    Learning Difficulty
    63
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Demandbase One features and usability ratings that predict user satisfaction
    8.5
    Ease of Admin
    Average: 8.8
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    0.0
    No information available
    8.3
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,414 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    987 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 48% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a unified platform that provides visibility into account intent and engagement, simplifies audience segmentation, and integrates with various marketing and sales platforms.
  • Users like the platform's ability to provide a complete picture of each account, its simplistic installation, and its exceptional support that helps connect marketing and sales motions.
  • Reviewers experienced a steep learning curve with many overwhelming features, slow loading times, and issues with data validation and accuracy.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
225
Lead Generation
201
Insights
199
Features
173
Intent Data
170
Cons
Learning Curve
95
Steep Learning Curve
77
Complexity
70
Difficult Learning
63
Learning Difficulty
63
Demandbase One features and usability ratings that predict user satisfaction
8.5
Ease of Admin
Average: 8.8
8.8
Has the product been a good partner in doing business?
Average: 9.2
0.0
No information available
8.3
Ease of Setup
Average: 8.8
Seller Details
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,414 Twitter followers
LinkedIn® Page
www.linkedin.com
987 employees on LinkedIn®
(53)4.3 out of 5
10th Easiest To Use in Audience Intelligence Platforms software
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Pulsar is the AI platform for Audience and Social Intelligence. Pulsar's products power real-time, data-driven decisions in critical marketing, insights and comms functions of global enterprise compan

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 38% Mid-Market
    • 36% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Pulsar Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    2
    Ease of Use
    2
    Helpful
    2
    Analytics
    1
    Audience Analysis
    1
    Cons
    Data Inaccuracy
    1
    Data Incompleteness
    1
    Filtering Issues
    1
    Filtering Problems
    1
    Inaccurate Data
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Pulsar Platform features and usability ratings that predict user satisfaction
    9.0
    Ease of Admin
    Average: 8.8
    9.4
    Has the product been a good partner in doing business?
    Average: 9.2
    6.1
    Ad Integrations
    Average: 7.9
    8.8
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    HQ Location
    London, United Kingdom
    Twitter
    @PulsarPlatform
    9,728 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    148 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Pulsar is the AI platform for Audience and Social Intelligence. Pulsar's products power real-time, data-driven decisions in critical marketing, insights and comms functions of global enterprise compan

Users
No information available
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 38% Mid-Market
  • 36% Small-Business
Pulsar Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
2
Ease of Use
2
Helpful
2
Analytics
1
Audience Analysis
1
Cons
Data Inaccuracy
1
Data Incompleteness
1
Filtering Issues
1
Filtering Problems
1
Inaccurate Data
1
Pulsar Platform features and usability ratings that predict user satisfaction
9.0
Ease of Admin
Average: 8.8
9.4
Has the product been a good partner in doing business?
Average: 9.2
6.1
Ad Integrations
Average: 7.9
8.8
Ease of Setup
Average: 8.8
Seller Details
HQ Location
London, United Kingdom
Twitter
@PulsarPlatform
9,728 Twitter followers
LinkedIn® Page
www.linkedin.com
148 employees on LinkedIn®
(40)4.2 out of 5
Optimized for quick response
5th Easiest To Use in Audience Intelligence Platforms software
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    What is TelmarHelixa? TelmarHelixa is an audience intelligence and cross-media planning platform that helps organizations understand consumers and plan marketing strategies using large-scale research

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 38% Mid-Market
    • 30% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • TelmarHelixa Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    6
    Audience Analysis
    5
    Easy Setup
    5
    Setup Ease
    4
    Comprehensive Data
    3
    Cons
    Lack of Clarity
    2
    Audience Management
    1
    Data Incompleteness
    1
    Data Management Issues
    1
    Difficult Learning
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • TelmarHelixa features and usability ratings that predict user satisfaction
    8.3
    Ease of Admin
    Average: 8.8
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.3
    Ad Integrations
    Average: 7.9
    9.3
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Telmar
    Company Website
    Year Founded
    1968
    HQ Location
    New York, New York
    Twitter
    @telmarhelixa
    565 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    202 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

What is TelmarHelixa? TelmarHelixa is an audience intelligence and cross-media planning platform that helps organizations understand consumers and plan marketing strategies using large-scale research

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 38% Mid-Market
  • 30% Enterprise
TelmarHelixa Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
6
Audience Analysis
5
Easy Setup
5
Setup Ease
4
Comprehensive Data
3
Cons
Lack of Clarity
2
Audience Management
1
Data Incompleteness
1
Data Management Issues
1
Difficult Learning
1
TelmarHelixa features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.8
9.2
Has the product been a good partner in doing business?
Average: 9.2
8.3
Ad Integrations
Average: 7.9
9.3
Ease of Setup
Average: 8.8
Seller Details
Seller
Telmar
Company Website
Year Founded
1968
HQ Location
New York, New York
Twitter
@telmarhelixa
565 Twitter followers
LinkedIn® Page
www.linkedin.com
202 employees on LinkedIn®
(59)4.4 out of 5
4th Easiest To Use in Audience Intelligence Platforms software
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data - faster, smarter, and with enterprise-grade precision. With plug-and-play connector

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Consumer Goods
    Market Segment
    • 47% Enterprise
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Zeotap CDP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    5
    Ease of Use
    5
    Customer Engagement
    4
    User Identification
    2
    User Interface
    2
    Cons
    Data Management
    2
    Limited Functionality
    2
    Poor Usability
    2
    Bugs
    1
    Data Discovery
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Zeotap CDP features and usability ratings that predict user satisfaction
    9.1
    Ease of Admin
    Average: 8.8
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    10.0
    Ad Integrations
    Average: 7.9
    8.8
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Zeotap
    Year Founded
    2014
    HQ Location
    Berlin, Berlin
    Twitter
    @zeotap
    1,955 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    175 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data - faster, smarter, and with enterprise-grade precision. With plug-and-play connector

Users
No information available
Industries
  • Marketing and Advertising
  • Consumer Goods
Market Segment
  • 47% Enterprise
  • 27% Small-Business
Zeotap CDP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
5
Ease of Use
5
Customer Engagement
4
User Identification
2
User Interface
2
Cons
Data Management
2
Limited Functionality
2
Poor Usability
2
Bugs
1
Data Discovery
1
Zeotap CDP features and usability ratings that predict user satisfaction
9.1
Ease of Admin
Average: 8.8
8.9
Has the product been a good partner in doing business?
Average: 9.2
10.0
Ad Integrations
Average: 7.9
8.8
Ease of Setup
Average: 8.8
Seller Details
Seller
Zeotap
Year Founded
2014
HQ Location
Berlin, Berlin
Twitter
@zeotap
1,955 Twitter followers
LinkedIn® Page
www.linkedin.com
175 employees on LinkedIn®