TelmarHelixa offers a comprehensive list of affinity data, enabling us to construct a more robust audience profile. This is particularity valuable for identifying cohorts that may be challenging to find using traditional syndicated research methods. The extensive affinity data allows for a more accurate understanding of niche audiences and fandoms. Furthermore, I value the MRI Fusion feature which allows us to easily replicate audiences using the same parameters. The set-up and UI are also very user friendly. Review collected by and hosted on G2.com.

I am happy to see they are expanding their data sources beyond X, but would like to see more robust sample sizes for other data sources which would allow me to leverage these across complicated or niche audiences. It would also be great if the MRI Fusion worked across other data sources. Review collected by and hosted on G2.com.