I really like the usability of GWI, especially with the integration of artificial intelligence, which is very good. The vast availability of data on different countries is also a positive point for me. Additionally, the ability to cross historical information and transform data into intelligence using GWI Spark greatly speeds up my work, making the experience of using the platform simple and fast. With this, I can obtain insights more quickly and data-based. Review collected by and hosted on G2.com.

GWI has a lot of data, but the change in methodologies over time and the way questions are asked in surveys can hinder understanding the evolution of the data. I miss the continuity of historical series, such as in social media surveys that stopped in 2024. Another thing is that the databases are separated into different categories, so sometimes it's difficult to find specific data or cross information from different categories. It would be very useful to have more specific data from Brazil, as I currently use Brazil data indirectly, as proxies. Additionally, the media consumption data in GWI is still somewhat limited for Brazil. It would be important to have standardized questions about channel usage, such as time spent on each social network, open TV, closed TV, streaming, radio, etc., for audience profile mapping. Review collected by and hosted on G2.com.