G2

Alexia A.

Especialista de Business Intelligence

Mid-Market (51-1000 emp.)

9/9/2026

"Themes and benchmarks in Core: Context and time-saving to stay ahead of trends"

4.5/5

What do you like best about Pulsar Platform?

The Themes function in Trac searches allows us to save time by providing relevant context about what is being said around the topic/brand/product. Similarly, it is quite convenient to generate benchmarks through Core, so we can measure how the entire competitive set is behaving and stay ahead of trends. Review collected by and hosted on G2.com.

What do you dislike about Pulsar Platform?

The Trends module, while I find it interesting to see the behavior of my topic over a certain period and visualize some indicators that reinforce this conversation, I don't feel it adds much more. I don't think it has a clear and strong differentiator compared to other trend monitoring tools like Google Trends, for example. Review collected by and hosted on G2.com.

What problems is Pulsar Platform solving and how is that benefiting you?

Problem: Our previous measurement tool gave us limited visibility of the digital conversation, which meant we had to perform multiple queries and invest more time to achieve more representative analyses. Similarly, we faced the challenge of not being able to analyze information from TikTok, as the tool we had did not include information from this source. Now, with Pulsar, we not only have greater breadth in terms of the richness of indicators, but we also have greater coverage in terms of information sources, which not only allows us to perform more robust analyses and deliverables, but also allows us to do so in less time. This, in operational terms, translates into lower workloads and the ability to leave processes to fewer hands, which internally rewards us with lower operational costs and better results. Review collected by and hosted on G2.com.