I use SAS Customer Intelligence 360 for creating segment maps that are attached to emails and print pieces, which enhances the way we send mailings. I really appreciate how it resolves the issue of slowness in running segment maps that we previously faced with SAS Enterprise Guide. The UI and UX are notable improvements, making it a more user-friendly experience for building segment maps and email tasks compared to what I experienced with SAS Enterprise Guide. The initial setup went smoothly. Review collected by and hosted on G2.com.
For testing subject lines, I wish there was a way to send the winning subject line to the remainder of the contacts getting the email rather than just testing it on a small batch of contacts. Review collected by and hosted on G2.com.
Thanks for the review - and the feedback on our continued UX improvements! Glad to hear we could help your organization execute its first automated campaign - that's great success!