# Extole vs Friendbuy Comparison

| | Extole | Friendbuy | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 25 | 57 | 
| **Largest Market Segment** | Mid-Market (56.5% of reviews) | Mid-Market (60.7% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Extole

Pros:
- Referral Programs (7 reviews)
- Customer Support (5 reviews)

Cons:
- Expensive (1 reviews)
- Integration Issues (1 reviews)

### Friendbuy

Pros:
- Customer Support (3 reviews)
- Referral Programs (3 reviews)

Cons:
- Integration Issues (2 reviews)
- Limited Reporting (2 reviews)

---
## Ratings Comparison
| Rating | Extole | Friendbuy | 
|---|---|---|
  | **Meets Requirements** | 9.4 (18 reviews) | 8.6 (47 reviews) | 
  | **Ease of Use** | 8.9 (19 reviews) | 8.3 (47 reviews) | 
  | **Ease of Setup** | 8.8 (13 reviews) | 7.8 (32 reviews) | 
  | **Ease of Admin** | 9.4 (9 reviews) | 8.6 (32 reviews) | 
  | **Quality of Support** | 9.8 (18 reviews) | 9.3 (47 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (9 reviews) | 9.0 (32 reviews) | 
  | **Product Direction (% positive)** | 8.1 (18 reviews) | 9.2 (42 reviews) | 

---
## Pricing

### Extole

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Friendbuy

#### Entry-Level Pricing

Plan: Enterprise

Price: Contact Us

Description: Partner with us for your Loyalty and Referral Programs, strategically tailored for your business by our Customer Success experts.

Key Features:
- Loyalty and Referral Program Access
- Full Service Onboarding
- Customer Success Management

[Learn more about Friendbuy](https://www.g2.com/products/friendbuy/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Extole** | N/A | N/A |
| **Friendbuy** | 6.6/10 | 14 |

#### Loyalty Experience

| Feature | Extole | Friendbuy | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 6.7 (12 reviews) | 
| **Rewards** | Not enough data | 7.5 (14 reviews) | 
| **Membership** | Not enough data | 6.5 (11 reviews) | 
| **Personalization** | Not enough data | 7.3 (13 reviews) | 
| **Gamification** | Not enough data | 4.8 (10 reviews) | 
| **Loyalty Cards** | Not enough data | 5.8 (11 reviews) | 

#### Loyalty Platform

| Feature | Extole | Friendbuy | 
|---|---|---|
| **Communication Tools** | Not enough data | 6.8 (13 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 6.7 (11 reviews) | 
| **Loyalty Analytics** | Not enough data | 7.1 (13 reviews) | 
| **Localization** | Not enough data | 6.0 (10 reviews) | 
| **Integrations** | Not enough data | 7.3 (13 reviews) | 
| **Gift Card Management** | Not enough data | Not enough data | 
| **Membership Management** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Promotions Management** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | Extole | Friendbuy | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Extole | Friendbuy | 
|---|---|---|
| **Customizable Templates** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Transaction History** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Customer Surveys** | Not enough data | Not enough data | 
| **Member Portal** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Client Portal** | Not enough data | Not enough data | 
| **Loyalty Program** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Customer History** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Point of Sale (POS)** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 

### Customer Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Extole** | N/A | N/A |
| **Friendbuy** | N/A | N/A |

#### Agentic AI - Customer Advocacy

| Feature | Extole | Friendbuy | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Extole | Friendbuy | 
|---|---|---|
| **AI Copilot** | Not enough data | Not enough data | 
| **Email Alerts** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Pre-Approved Content Library** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Customer Advocacy** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Employee Advocacy** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 
| **Nonprofit Advocacy** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Incentive Management** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customer Accounts** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Community Management** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Gift Card Management** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Social Engagement** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Loyalty Program** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Rewards Program** | Not enough data | Not enough data | 
| **Advocate Management** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Promotions Management** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Reference Request Automation** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Nomination Tracking** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Reference Usage Tracking** | Not enough data | Not enough data | 
| **Audio References** | Not enough data | Not enough data | 
| **For Sales/Marketing** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Video References** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Program Notices** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Referral Templates** | Not enough data | Not enough data | 
| **For Customer Referrals** | Not enough data | Not enough data | 
| **For Employee Referrals** | Not enough data | Not enough data | 
| **Lead Engagement** | Not enough data | Not enough data | 
| **Fraud Detection** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Extole** | N/A | N/A |
| **Friendbuy** | N/A | N/A |

#### Discovery

| Feature | Extole | Friendbuy | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | Extole | Friendbuy | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | Extole | Friendbuy | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | Extole | Friendbuy | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management)




---
## Reviewer Demographics

### By Company Size

| Segment | Extole | Friendbuy | 
|---|---|---|
| **Small-Business** | 17.4% | 37.5% | 
| **Mid-Market** | 56.5% | 60.7% | 
| **Enterprise** | 26.1% | 1.8% | 

### By Industry

#### Extole

- **Retail:** 13.0%
- **Consumer Goods:** 13.0%
- **Banking:** 13.0%
- **Telecommunications:** 8.7%
- **Computer Software:** 8.7%
- **Photography:** 4.3%
- **Marketing and Advertising:** 4.3%
- **Legal Services:** 4.3%
- **Information Technology and Services:** 4.3%
- **Food & Beverages:** 4.3%
- **Other:** 21.7%

#### Friendbuy

- **Consumer Goods:** 14.3%
- **Retail:** 14.3%
- **Apparel & Fashion:** 8.9%
- **Health, Wellness and Fitness:** 8.9%
- **Marketing and Advertising:** 7.1%
- **Telecommunications:** 5.4%
- **Furniture:** 5.4%
- **Computer Software:** 3.6%
- **Real Estate:** 3.6%
- **Printing:** 3.6%
- **Other:** 25.0%

---
## Alternatives

### Alternatives to Extole

- [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) — 4.4/5 stars (396 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4205 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2404 reviews)
- [Smile.io](https://www.g2.com/products/smile-io/reviews) — 4.6/5 stars (456 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (419 reviews)
- [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) — 4.6/5 stars (612 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.7/5 stars (436 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Xoxoday](https://www.g2.com/products/xoxoday-xoxoday/reviews) — 4.6/5 stars (1577 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)

### Alternatives to Friendbuy

- [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) — 4.6/5 stars (612 reviews)
- [Smile.io](https://www.g2.com/products/smile-io/reviews) — 4.6/5 stars (456 reviews)
- [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) — 4.4/5 stars (396 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4205 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (419 reviews)
- [Xoxoday](https://www.g2.com/products/xoxoday-xoxoday/reviews) — 4.6/5 stars (1577 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2404 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.7/5 stars (436 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)

---
## Top Discussions

### Extole

No discussions available for this product.

### Friendbuy

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/extole-vs-friendbuy)