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# Extole vs Friendbuy Comparison - What are their main differences?

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ExtoleFriendbuy[+ Add Product](#)

Reviews

**Extole** [

4.7/5(25)

](https://www.g2.com/products/extole/reviews#reviews)

**Friendbuy** [

4.3/5(58)

](https://www.g2.com/products/friendbuy/reviews#reviews)

Pricing

**Extole**
No pricing available

**Friendbuy**
 **Contact Us** · Enterprise

**Pricing Insights**
from reviews

Time to Implement

**Extole**
Not enough reviews yet

**Friendbuy**
2 months

Based on 10 responses

Return on Investment

**Extole**
Not enough reviews yet

**Friendbuy**
12 months

Based on 6 responses

Perceived Cost

**Extole**
Not enough reviews yet

**Friendbuy**
$$$$$

Average Discount

**Extole**
Not enough reviews yet

**Friendbuy**
8%

 ![Extole](https://images.g2crowd.com/uploads/product/hd_favicon/58f1b6120830a1608840e8e02e6d3380/extole.svg "Extole")

 ![Friendbuy](https://images.g2crowd.com/uploads/product/hd_favicon/fb2977905409385d0ac773a9d5169957/friendbuy.svg "Friendbuy")

G2 offers free advice on this comparison.

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Pros & Cons

**Extole**
[
Referral Programs (4)
](https://www.g2.com/products/extole/reviews?filters%5Bsentiment_snippet%5D=1808332&qs=pros-and-cons#reviews)[
Rewards Program (3)
](https://www.g2.com/products/extole/reviews?filters%5Bsentiment_snippet%5D=2033047&qs=pros-and-cons#reviews)[
Expensive (1)
](https://www.g2.com/products/extole/reviews?filters%5Bsentiment_snippet%5D=2509984&qs=pros-and-cons#reviews)[
Integration Issues (1)
](https://www.g2.com/products/extole/reviews?filters%5Bsentiment_snippet%5D=2055156&qs=pros-and-cons#reviews)

**Friendbuy**
[
Customer Support (3)
](https://www.g2.com/products/friendbuy/reviews?filters%5Bsentiment_snippet%5D=1693006&qs=pros-and-cons#reviews)[
Referral Programs (3)
](https://www.g2.com/products/friendbuy/reviews?filters%5Bsentiment_snippet%5D=1691931&qs=pros-and-cons#reviews)[
Integration Issues (2)
](https://www.g2.com/products/friendbuy/reviews?filters%5Bsentiment_snippet%5D=1692976&qs=pros-and-cons#reviews)[
Limited Reporting (2)
](https://www.g2.com/products/friendbuy/reviews?filters%5Bsentiment_snippet%5D=1957792&qs=pros-and-cons#reviews)

Integrations

**Extole**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image")

Amplitude

](https://www.g2.com/products/amplitude-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image")

Attentive

](https://www.g2.com/products/attentive/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3e305a5d0ada269c97a23465addfc088/banno.png "Product Avatar Image")

Banno

](https://www.g2.com/products/banno/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4984867c2d818a4d496da4945cc6b6a4/bhn.png "Product Avatar Image")

BHN

](https://www.g2.com/products/bhn/reviews)[
View all
](https://www.g2.com/products/extole/integrations)

**Friendbuy**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image")

Attentive

](https://www.g2.com/products/attentive/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image")

Braze

](https://www.g2.com/products/braze/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e369fa2434bfed6434dea757dc661c25/chatgpt.jpg "Product Avatar Image")

ChatGPT

](https://www.g2.com/products/chatgpt/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d08938b2bcd0f8cc93eb9321f26c74c4/claude-2025-12-11.jpeg "Product Avatar Image")

Claude

](https://www.g2.com/products/claude-2025-12-11/reviews)[
View all
](https://www.g2.com/products/friendbuy/integrations)

Screenshots

**Extole**
 ![Extole screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/50921/Program-Analytics.png)

**Friendbuy**
 ![Friendbuy screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/154137/Friendbuy-Best-Referral-Marketing-Platform---Product-Reviews---Away.png)

Ratings

Meets Requirements

**Extole**

9.4

9.418

**Friendbuy**

8.6

8.648

Ease of Use

**Extole**

8.9

8.919

**Friendbuy**

8.3

8.348

Ease of Setup

**Extole**

8.8

8.813

**Friendbuy**

7.8

7.832

Ease of Admin

**Extole**

9.4

9.49

**Friendbuy**

8.6

8.632

Quality of Support

**Extole**

9.8

9.818

**Friendbuy**

9.3

9.348

Has the product been a good partner in doing business?

**Extole**

9.6

9.69

**Friendbuy**

9.0

9.032

Product Direction (% positive)

**Extole**

8.1

8.118

**Friendbuy**

9.2

9.243

Features

Loyalty Management[Hide 50 FeaturesShow 50 Features](javascript:void(0);)

Not enough data

6.6

15

Loyalty Experience

Loyalty Engine

Not enough data

6.9(won by default)

13

Rewards

Not enough data

7.5(won by default)

14

Membership

Not enough data

6.5(won by default)

11

Personalization

Not enough data

7.3(won by default)

13

Gamification

Not enough data

4.8(won by default)

10

Loyalty Cards

Not enough data

5.8(won by default)

11

Loyalty Platform

Communication Tools

Not enough data

6.8(won by default)

13

Customer Relationship Management (CRM)

Not enough data

6.7(won by default)

11

Loyalty Analytics

Not enough data

7.1(won by default)

13

Localization

Not enough data

6.0(won by default)

10

Integrations

Not enough data

7.3(won by default)

13

Gift Card Management

Not enough data

Not enough data

Membership Management

Not enough data

Not enough data

Discount Management

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

eCommerce Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Agentic AI - Loyalty Management

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Additional Functionality

Customizable Templates

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Transaction History

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Customer Surveys

Not enough data

Not enough data

Member Portal

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Client Portal

Not enough data

Not enough data

Loyalty Program

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Customer History

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

API

Not enough data

Not enough data

Point of Sale (POS)

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Show 2 feature categories with incomplete data

Customer Advocacy[Hide 93 FeaturesShow 93 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Customer Advocacy

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

AI Copilot

Not enough data

Not enough data

Email Alerts

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

API

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Pre-Approved Content Library

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Customer Advocacy

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Employee Advocacy

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

Nonprofit Advocacy

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Discount Management

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Incentive Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customer Accounts

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Community Management

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Gift Card Management

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Social Engagement

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Loyalty Program

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Rewards Program

Not enough data

Not enough data

Advocate Management

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Pipeline Management

Not enough data

Not enough data

Reference Request Automation

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Nomination Tracking

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Reference Usage Tracking

Not enough data

Not enough data

Audio References

Not enough data

Not enough data

For Sales/Marketing

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Video References

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Program Notices

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Referral Templates

Not enough data

Not enough data

For Customer Referrals

Not enough data

Not enough data

For Employee Referrals

Not enough data

Not enough data

Lead Engagement

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Brand Advocacy[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

Not enough data

Not enough data

Discovery

Referral Program

Not enough data

Not enough data

Incentives

Not enough data

Not enough data

3rd-Party Trends

Not enough data

Not enough data

Insight

Monitoring

Not enough data

Not enough data

Adoption Insight

Not enough data

Not enough data

Engagement Analysis

Not enough data

Not enough data

Mobile

Mobile Optimization

Not enough data

Not enough data

Platform

Multichannel Sharing

Not enough data

Not enough data

Forum

Not enough data

Not enough data

Integration

Not enough data

Not enough data

Content Distribution

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Extole](https://images.g2crowd.com/uploads/product/hd_favicon/58f1b6120830a1608840e8e02e6d3380/extole.svg "Extole")](https://www.g2.com/products/extole/reviews)

Extole

Small-Business(50 or fewer emp.)

17.4%

Mid-Market(51-1000 emp.)

56.5%

Enterprise(\> 1000 emp.)

26.1%

[![Friendbuy](https://images.g2crowd.com/uploads/product/hd_favicon/fb2977905409385d0ac773a9d5169957/friendbuy.svg "Friendbuy")](https://www.g2.com/products/friendbuy/reviews)

Friendbuy

Small-Business(50 or fewer emp.)

36.8%

Mid-Market(51-1000 emp.)

61.4%

Enterprise(\> 1000 emp.)

1.8%

Small-Business

(50 or fewer emp.)

17.4%

36.8%

Mid-Market

(51-1000 emp.)

56.5%

61.4%

Enterprise

(\> 1000 emp.)

26.1%

1.8%

Reviewers' Industry

[![Extole](https://images.g2crowd.com/uploads/product/hd_favicon/58f1b6120830a1608840e8e02e6d3380/extole.svg "Extole")](https://www.g2.com/products/extole/reviews)
Extole

Retail

13.0%

Consumer Goods

13.0%

Banking

13.0%

Telecommunications

8.7%

Computer Software

8.7%

Other

43.5%

[![Friendbuy](https://images.g2crowd.com/uploads/product/hd_favicon/fb2977905409385d0ac773a9d5169957/friendbuy.svg "Friendbuy")](https://www.g2.com/products/friendbuy/reviews)
Friendbuy

Consumer Goods

14.0%

Retail

14.0%

Apparel & Fashion

8.8%

Health, Wellness and Fitness

8.8%

Marketing and Advertising

7.0%

Other

47.4%

Alternatives

**Extole Alternatives**

 ![Influitive](https://images.g2crowd.com/uploads/product/hd_favicon/d7f219a5dd1d2865c5e213dda903f704/jigsaw-interactive-influitive.svg "Influitive")

[
Influitive
](/products/jigsaw-interactive-influitive/reviews)

 ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye")

[
Birdeye
](/products/birdeye/reviews)

 ![impact.com](https://images.g2crowd.com/uploads/product/hd_favicon/9a208043d1d4a5af8252dfcbeeebd301/impact-com.svg "impact.com")

[
impact.com
](/products/impact-com/reviews)

 ![Smile.io](https://images.g2crowd.com/uploads/product/hd_favicon/751a19050c8533b1829fff47926bbdc1/smile-io.svg "Smile.io")

[
Smile.io
](/products/smile-io/reviews)

**Friendbuy Alternatives**

 ![LoyaltyLion](https://images.g2crowd.com/uploads/product/hd_favicon/2d53556fd7eca2c602961126f42eda1d/loyaltylion.svg "LoyaltyLion")

[
LoyaltyLion
](/products/loyaltylion/reviews)

 ![Smile.io](https://images.g2crowd.com/uploads/product/hd_favicon/751a19050c8533b1829fff47926bbdc1/smile-io.svg "Smile.io")

[
Smile.io
](/products/smile-io/reviews)

 ![Influitive](https://images.g2crowd.com/uploads/product/hd_favicon/d7f219a5dd1d2865c5e213dda903f704/jigsaw-interactive-influitive.svg "Influitive")

[
Influitive
](/products/jigsaw-interactive-influitive/reviews)

 ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye")

[
Birdeye
](/products/birdeye/reviews)

## Extole vs Friendbuy

When assessing the two solutions, reviewers found Extole easier to use, set up, and administer. Reviewers also preferred doing business with Extole overall.

- Reviewers felt that Extole meets the needs of their business better than Friendbuy.
- When comparing quality of ongoing product support, reviewers felt that Extole is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Friendbuy over Extole.