--- title: Boulevard Reviews meta_title: 'Boulevard Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 134 reviews by the users' company size, role or industry to find out how Boulevard works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 134 scale: '5' date_modified: '2026-11-03' parent_category: name: Vertical Industry url: https://www.g2.com/categories/vertical-industry ---

Boulevard Reviews & Product Details

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Boulevard Reviews (134)

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Boulevard Reviews (134)

4.5
134 reviews

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Lynzee L.
LL
Lynzee L.
Owner
Small-Business (50 or fewer emp.)
"All-in-One Scheduling and Client Management That Keeps Our Salon Running Smoothly"
5/5
What do you like best about Boulevard?

I like having scheduling, client information, checkout, and memberships together in one place. As a salon owner and working stylist, that organization makes managing a busy business easier. The clean, professional design also fits our brand and helps create a seamless experience for our team and clients. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

I don’t have any major dislikes to highlight at this time. Overall, Boulevard has been a positive fit for our salon and the way we manage our business. Review collected by and hosted on G2.com.

Philippe I.
PI
Philippe I.
General Manager
Small-Business (50 or fewer emp.)
"User-Friendly Dashboard and Support, But Some Features Need Tweaks"
5/5
What do you like best about Boulevard?

Its very user friendly and having a single dashboard for all clients makes it easier to manage. The only booking portal is also great for clients. Customer support is also really good and timely in their response and friendly. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

Sometimes I feel some of the features though great fall short. For example, the Phrases section of the Messages tab is great but when you go to a client profile where I need the phrases the most its not there? Why? Review collected by and hosted on G2.com.

Response from Rebecca Cramer of Boulevard

Hi Philippe, thank you for taking the time to leave a review and for your thoughtful feedback. We are glad to hear that you like so many features of Boulevard along with our support, and we will pass on your input about the Phrases section to our product team!

theBeazzKneezz .
T
theBeazzKneezz .
Small-Business (50 or fewer emp.)
"Effective Scheduling but Steep Learning Curve"
1.5/5
What do you like best about Boulevard?

I like how Boulevard stores client information and details, providing great detail about each client, their visits, and their vouchers. This makes it helpful for me in managing client interactions. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

I'm still learning how to use Boulevard, so it's hard to tell if the issues are with the software or just my lack of experience. There are lots of little things I'm still trying to catch on to, and the initial setup was probably around a five out of 10 in terms of difficulty. It's still confusing to me because of my newness Review collected by and hosted on G2.com.

Response from Ashley Kim of Boulevard

Hi! Thank you for taking the time to leave a review. We're happy to hear that Boulevard has helped solve prebooking and rescheduling issues. We've passed your feedback about vouchers along to our product team. The Help Chat on your Dashboard can answer any questions you have. Thank you again!

Sofia B.
SB
Sofia B.
Enterprise (> 1000 emp.)
"Comprehensive Booking Solution, Needs Payment Dispute Fix"
5/5
What do you like best about Boulevard?

I think Boulevard is very helpful because it keeps everything really organized. I love having a view of the appointments, and it's great how complete the software is with features like blocks, tags, and notes, all saved in one place. The reports and summaries are really useful, and having all of that in just one place means I don't have to use other websites or tools. I like how it looks and how organized it is. It's great to have everything, like reports, bookings, notes, and transaction details, all centralized, and I absolutely love their customer support since they are very nice, knowledgeable, and comprehensive. The reports are very nice to see, and I can't choose just one favorite feature because everything is interconnected and valuable. The way bookings are handled in the calendar and the ease of rescheduling are vital. Plus, having client names configured with the Hello Sugar website through Boulevard is really important. It's great that Boulevard is available not just for me but for all Hello Sugar employees across many salons. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

I've been having an issue with the payment dispute system. It seems like after I contest a payment dispute for a client, a couple of weeks later it appears as if I didn't take any action. This has happened with two disputes for the same client. I had to submit a response again, and even when someone else tried, they saw the same issue. After contesting, it still went into pre-arbitration, which we wanted to avoid due to the $500 fee for the merchant. Although Boulevard support has been helping and mentioned they would cover the fee if we lose because it was their issue, I think the payment dispute system could really be improved. Review collected by and hosted on G2.com.

Response from Ashley Kim of Boulevard

Hi Sofia! Thank you so much for this thoughtful and thorough review. We love hearing that Boulevard has helped you stay organized. It's exciting to hear that it's helping your entire team at Hello Sugar!

We're sorry for any inconvenience with the payment dispute system, and you're right that this should work better. It's good to hear that our support team has resolved the issue with you, but we've still passed this feedback along to our product team. Thank you for being part of the Boulevard community!

Rylee G.
RG
Rylee G.
Mid-Market (51-1000 emp.)
"Easy-to-Use Client Management, but the App Needs More Space"
5/5
What do you like best about Boulevard?

I love that Boulevard is easy to learn and maneuver, and answers any questions I may have. I love that it color-coordinates each client and lets me add emojis around a client’s name so I can understand a little more about them. I can also add comments from my phone or any device. It helps me text people from different cooperators, and the initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

I find the online version easier to use than the app because the app is laid out differently. I can’t see everything on the calendar at once, and I have to use two fingers to move around the screen. Review collected by and hosted on G2.com.

Danae B.
DB
Danae B.
Small-Business (50 or fewer emp.)
"Flexible and Easy to Use, Boulevard Streamlines Spa Bookings"
5/5
What do you like best about Boulevard?

I like that Boulevard streamlines booking and customer profile creation and makes it easy to upsell customers. I love how easy it is to use, the onboarding process, and the team. I also like its flexibility: I can assign services to specific practitioners or rooms, and easily take part of a service off. I use the manage marketplace and services with my own website, and it makes everything easier and more streamlined. Initial setup was pretty easy, aside from time constraints on my own schedule. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

Nothing at this time Review collected by and hosted on G2.com.

Traci O.
TO
Traci O.
Small-Business (50 or fewer emp.)
"Seamless Booking, Great Client Communication"
4/5
What do you like best about Boulevard?

I like that Boulevard is seamless and it's easy for my clients to book as well as myself. I really like all the different options of marketing and think that the email feature is pretty seamless. I also appreciate having the availability to look up anything when I have a problem. I really like the text reminders and the communication between clients. I think it's nice that clients can contact me without using my personal line but through Boulevard. I also really like the calendar that they put out with events, as it serves as a gentle reminder and a better way to market my business. Lastly, the initial setup was really nice, and the support was excellent with staff being patient and helpful. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

I seem to have a lot of problems with my swipe machine, and although it hasn't been happening lately, figuring that out would be nice. I think better pictures for email marketing would also be helpful. Review collected by and hosted on G2.com.

Response from Ashley Kim of Boulevard

Hi Traci! Thank you so much for taking the time to leave a thoughtful review. We're thrilled that booking feels seamless on both sides, and that the marketing tools, text reminders, and two-way messaging are helping you stay connected while keeping your personal line personal. Glad the events calendar is a useful marketing nudge too. We'll pass your kind words along to the support team!

Regarding the card reader, we'd love to get to the bottom of that. Even if it's been quiet lately, please feel free to reach out to support and they can dig into your setup. And your note about better email marketing imagery is great feedback as well! We'll share that with our product team.

Diane B.
DB
Diane B.
Small-Business (50 or fewer emp.)
"Streamlined Salon Scheduling with Effective Checkout"
5/5
What do you like best about Boulevard?

I like the efficient checkout process with Boulevard, especially because my old system couldn't check out multiple stylists at the same time but now with Boulevard, I can. I love that you can have multiple merchant accounts associated with the salon. I also love the marketing side that Boulevard offers. Behind the scenes, they're going after clients that I haven't seen in a while and getting more bookings, which makes me feel like I don't have to work as hard. Even when I'm not working at the salon, I know that Boulevard is working for me. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

I think their app needs major upgrading. Gloss Genius has an amazing app. Review collected by and hosted on G2.com.

Response from Ashley Kim of Boulevard

Hi Diane! Thank you so much for taking the time to share your experience with Boulevard. We love to hear that our platform is helping you run your business more efficiently! We value your feedback and we've passed along your note about the app to our product team.

Verified User in Medical Practice
AM
Verified User in Medical Practice
Small-Business (50 or fewer emp.)
"Incredibly User-Friendly, Intuitive System with Great Support"
5/5
What do you like best about Boulevard?

Boulevard is an incredibly user-friendly and intuitive system. The technical support is great, and our onboarding specialist, Sani Ephraim, was absolutely wonderful to work with. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

The only thing we dislike is that there isn’t an option to include a link for clients to leave a Google review. The system only supports Boulevard reviews, so we end up having to manually send Google review links to our clients instead. Review collected by and hosted on G2.com.

Lynda M.
LM
Lynda M.
Small-Business (50 or fewer emp.)
"Effortless Scheduling with a User-Friendly Interface"
5/5
What do you like best about Boulevard?

I find Boulevard very user-friendly and efficient for scheduling and rescheduling appointments, adding new people, and managing the different service menus we offer. The dropdown menu is easy to set up, so our frequently offered services are ready to select when scheduling, and clients can schedule their own appointments too. The initial setup was very easy. Someone from Boulevard walked me through everything and provided training, though I didn’t need much because the software is so easy to figure out. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

Nothing Review collected by and hosted on G2.com.

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Essentials

Starting at $159.00
Per Month

Premier

Starting at $260.00
Per Month
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