# Act-On vs Constant Contact Advanced Automation Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Constant Contact Advanced Automation excels in user-friendliness, with many users appreciating its **simplicity** and intuitive design. One user highlighted how easy it is to navigate the platform, making it a great choice for those who may not be tech-savvy.
- **Users say** that Act-On offers robust **automated engagement programs** that help target specific audiences effectively. Reviewers have praised its email builder for being updated to be more mobile-friendly, which enhances the overall user experience.
- **According to verified reviews** , Constant Contact Advanced Automation shines in its **automation capabilities** , particularly for email workflows. Users appreciate features like automated welcome emails and abandoned-cart reminders, which help streamline marketing efforts without manual intervention.
- **Reviewers mention** that Act-On's setup process is notably **stress-free** , with many users expressing satisfaction with the onboarding experience. This ease of setup can be a significant advantage for businesses looking to implement marketing solutions quickly.
- **Users highlight** that Constant Contact Advanced Automation provides excellent **reporting features** , allowing users to view statistics across various marketing platforms. This capability helps businesses track their performance effectively and make informed decisions.
- **G2 reviewers indicate** that while Act-On has strong features for mid-market businesses, it may not be as accessible for small businesses due to its higher entry-level price. In contrast, Constant Contact Advanced Automation offers a more affordable starting point, making it a more attractive option for smaller organizations.



| | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,069 | 960 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Small-Business (80.8% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | Starting at $12.00 Per Month | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (27 reviews)
- Customer Support (18 reviews)

Cons:
- Missing Features (14 reviews)
- Not Intuitive (10 reviews)

### Constant Contact Advanced Automation

Pros:
- Ease of Use (56 reviews)
- Email Marketing (42 reviews)

Cons:
- Limited Customization (24 reviews)
- Missing Features (24 reviews)

---
## Ratings Comparison
| Rating | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
  | **Meets Requirements** | 8.2 (897 reviews) | 8.7 (810 reviews) | 
  | **Ease of Use** | 8.0 (904 reviews) | 8.5 (825 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 8.4 (590 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 8.8 (546 reviews) | 
  | **Quality of Support** | 8.7 (863 reviews) | 9.0 (768 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 9.1 (545 reviews) | 
  | **Product Direction (% positive)** | 8.1 (886 reviews) | 8.8 (799 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### Constant Contact Advanced Automation

#### Entry-Level Pricing

Plan: Lite

Price: Starting at $12.00 Per Month

Description: Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.

Key Features:
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing

[Browse all 3 editions](https://www.g2.com/products/constant-contact-advanced-automation/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Constant Contact Advanced Automation** | 8.3/10 | 139 |

#### Sales Force Automation

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.9 (110 reviews) | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 8.4 (112 reviews) | 
| **Task / Activity Management** | Not enough data | 8.4 (107 reviews) | 
| **Territory & Quota Management** | Not enough data | Feature Not Available | 
| **Desktop Integration** | Not enough data | 8.5 (103 reviews) | 
| **Product & Price List Management** | Not enough data | 7.9 (76 reviews) | 
| **Quote & Order Management** | Not enough data | Feature Not Available | 
| **Customer Contract Management** | Not enough data | Feature Not Available | 

#### Marketing Automation

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Email Marketing** | Not enough data | 9.1 (120 reviews) | 
| **Campaign Management** | Not enough data | 8.9 (119 reviews) | 
| **Lead Management** | Not enough data | 8.7 (121 reviews) | 
| **Marketing ROI Analytics** | Not enough data | 8.4 (109 reviews) | 

#### Customer Support

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Case Management** | Not enough data | 8.4 (95 reviews) | 
| **Customer Support Portal** | Not enough data | 8.6 (99 reviews) | 
| **Knowledge Base** | Not enough data | 8.6 (102 reviews) | 
| **Call Center Features** | Not enough data | 7.9 (82 reviews) | 
| **Support Analytics** | Not enough data | Feature Not Available | 

#### Reporting & Analytics

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Reporting** | Not enough data | 8.7 (113 reviews) | 
| **Dashboards** | Not enough data | 8.6 (118 reviews) | 
| **Forecasting** | Not enough data | 8.0 (95 reviews) | 

#### Mobile & Social

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | Feature Not Available | 
| **Social Network Integration** | Not enough data | 8.0 (96 reviews) | 
| **Mobile User Support** | Not enough data | 7.5 (76 reviews) | 

#### Platform

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Customization** | Not enough data | 8.3 (84 reviews) | 
| **Workflow Capability** | Not enough data | 8.6 (86 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.6 (95 reviews) | 
| **Internationalization** | Not enough data | 7.7 (61 reviews) | 
| **Sandbox / Test Environments** | Not enough data | Feature Not Available | 
| **Document & Content Mgmt.** | Not enough data | 8.3 (80 reviews) | 
| **Performance and Reliability** | Not enough data | 8.8 (97 reviews) | 
| **Output Document Generation** | Not enough data | Feature Not Available | 

#### Integration

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.5 (91 reviews) | 
| **Integration APIs** | Not enough data | 8.0 (80 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 7.8 (74 reviews) | 

#### Generative AI

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.7 (21 reviews) | 

#### Agentic AI - CRM

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 763 |
| **Constant Contact Advanced Automation** | 8.4/10 | 601 |

#### Email Marketing

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | 8.6 (552 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | 9.0 (548 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | 8.6 (545 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.5 (616 reviews) ✓ Verified | 8.9 (538 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (641 reviews) ✓ Verified | 8.0 (502 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | 8.4 (449 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | 8.2 (392 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | 8.3 (464 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | 8.3 (419 reviews) | 

#### Lead Management

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | 8.8 (529 reviews) ✓ Verified | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | 8.5 (504 reviews) | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | 8.7 (506 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | 8.9 (512 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | 8.8 (506 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.1 (572 reviews) ✓ Verified | 8.7 (504 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | 8.8 (495 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | 8.6 (448 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | 8.5 (156 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | 8.5 (292 reviews) | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | 8.4 (273 reviews) ✓ Verified | 
| **Budgeting** | 7.3 (79 reviews) | 7.7 (113 reviews) | 

#### Social

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | 7.9 (262 reviews) ✓ Verified | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | 8.0 (278 reviews) ✓ Verified | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | 7.9 (292 reviews) | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | 8.0 (241 reviews) | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | 8.0 (96 reviews) | 

#### Reporting & Analytics

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | 8.6 (522 reviews) ✓ Verified | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | 8.2 (492 reviews) ✓ Verified | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | 8.2 (417 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | 8.2 (384 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | 7.6 (323 reviews) | 

#### Platform

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | 8.1 (400 reviews) ✓ Verified | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | 8.6 (395 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | 8.7 (411 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | 8.3 (202 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | 8.0 (245 reviews) | 
| **Performance and Reliability** | 8.3 (392 reviews) ✓ Verified | 8.6 (404 reviews) ✓ Verified | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | 8.2 (288 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.8 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 8.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 8.8 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.8 (8 reviews) | 
| **Decision Making** | Not enough data | 7.9 (8 reviews) | 

#### Integration

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | 8.6 (395 reviews) ✓ Verified | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | 8.1 (312 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | 7.8 (301 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **Constant Contact Advanced Automation** | N/A | N/A |

#### Administration

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | Not enough data | 
| **Preset Template Availability** | 7.3 (36 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | Not enough data | 
| **Email Segmentation** | 8.3 (36 reviews) | Not enough data | 
| **Detailed Server Logs** | 6.7 (26 reviews) | Not enough data | 
| **Notifications** | 7.6 (30 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | Not enough data | 
| **Event Tracking API** | 7.2 (24 reviews) | Not enough data | 
| **Mail Send API** | 7.1 (25 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.8 (31 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | Not enough data | 
| **Multiple Domains** | 7.3 (25 reviews) | Not enough data | 
| **Dedicated IP** | 7.6 (28 reviews) | Not enough data | 
| **Documentation** | 7.4 (28 reviews) | Not enough data | 
| **Sender Reputation Management** | 7.6 (27 reviews) | Not enough data | 
| **Tracking & Reporting** | 7.9 (36 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.4 (29 reviews) | Not enough data | 
| **Performance and Reliability** | 7.8 (37 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Constant Contact Advanced Automation** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Constant Contact Advanced Automation** | 7.8/10 | 219 |

#### Templates

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.0 (205 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | Feature Not Available | 
| **Proofing** | Not enough data | 7.9 (175 reviews) | 
| **Mobile Responsive** | Not enough data | 8.2 (151 reviews) | 

#### Edit

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.0 (197 reviews) ✓ Verified | 
| **Build** | Not enough data | 8.5 (210 reviews) ✓ Verified | 
| **HTML** | Not enough data | 8.0 (197 reviews) ✓ Verified | 

#### Logistics

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Analytics** | Not enough data | 8.7 (205 reviews) ✓ Verified | 
| **Issues** | Not enough data | 7.4 (200 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 7.8 (185 reviews) ✓ Verified | 
| **Shareable Link** | Not enough data | 8.5 (151 reviews) | 

#### Generative AI

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (83 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (80 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (5 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **Constant Contact Advanced Automation** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Templates** | 8.2 (18 reviews) | Not enough data | 
| **Exporting** | 8.5 (19 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | Not enough data | 
| **Multiple Personas** | 8.6 (14 reviews) | Not enough data | 
| **Data Analytics ** | 8.6 (7 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Constant Contact Advanced Automation** | 8.7/10 | 49 |

#### Attribution Modeling

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 8.8 (27 reviews) ✓ Verified | 
| **Multi-Touch Attribution** | Not enough data | 9.0 (29 reviews) ✓ Verified | 
| **Algorithmic Attribution** | Not enough data | 7.8 (13 reviews) | 
| **Cross-Device Attribution** | Not enough data | 8.7 (25 reviews) ✓ Verified | 
| **Offline Attribution** | Not enough data | 8.7 (21 reviews) ✓ Verified | 
| **Custom Attribution** | Not enough data | Feature Not Available | 

#### Agentic AI - Attribution

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **B2B Attribution** | Not enough data | 8.9 (33 reviews) ✓ Verified | 
| **B2C Attribution** | Not enough data | 8.7 (30 reviews) ✓ Verified | 
| **Marketing Channels** | Not enough data | 9.1 (40 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 9.0 (35 reviews) ✓ Verified | 

#### Reporting

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Dashboards** | Not enough data | 8.8 (44 reviews) ✓ Verified | 
| **Data Visualizations** | Not enough data | 8.5 (47 reviews) ✓ Verified | 
| **Custom Reporting** | Not enough data | 8.7 (43 reviews) ✓ Verified | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Constant Contact Advanced Automation** | 8.5/10 | 88 |

#### Content & Collaboration

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.6 (74 reviews) | 
| **Content Library** | Not enough data | 8.7 (77 reviews) | 
| **Shared Inbox** | Not enough data | Feature Not Available | 
| **Approval Workflows** | Not enough data | Feature Not Available | 
| **Users and Permissions** | Not enough data | 8.9 (77 reviews) | 
| **Content Creation** | Not enough data | 8.6 (48 reviews) | 

#### Social Management

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Social Analytics** | Not enough data | Feature Not Available | 
| **Social Publishing** | Not enough data | 8.6 (78 reviews) | 
| **Campaign Optimization** | Not enough data | Feature Not Available | 
| **Social Engagement** | Not enough data | Feature Not Available | 
| **Social Ads** | Not enough data | 8.4 (67 reviews) | 
| **Campaign Planning** | Not enough data | 8.4 (47 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.6 (20 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **Constant Contact Advanced Automation** | 8.8/10 | 71 |

#### Platform Basics

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | 9.2 (53 reviews) ✓ Verified | 
| **Journey Optimization** | 7.5 (17 reviews) | 8.9 (55 reviews) ✓ Verified | 

#### Platform Data

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | 8.8 (57 reviews) ✓ Verified | 
| **Trends Reporting** | 6.4 (13 reviews) | 8.7 (51 reviews) ✓ Verified | 
| **Dashboards** | 7.5 (19 reviews) | 8.8 (62 reviews) ✓ Verified | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | 8.7 (57 reviews) ✓ Verified | 

#### Platform Additional Functionality

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | 8.2 (44 reviews) | 
| **Integrations** | 7.1 (17 reviews) | 8.6 (56 reviews) | 
| **Automated Alerts** | 7.8 (15 reviews) | 8.9 (64 reviews) ✓ Verified | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **Constant Contact Advanced Automation** | 8.5/10 | 79 |

#### Page Customization

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | 8.3 (71 reviews) ✓ Verified | 
| **Templates** | 7.4 (39 reviews) | 8.4 (74 reviews) ✓ Verified | 
| **Advanced Customization** | 7.2 (36 reviews) | 8.4 (68 reviews) ✓ Verified | 
| **Content Library** | 7.6 (39 reviews) | 8.5 (70 reviews) ✓ Verified | 

#### Page Optimization

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | Feature Not Available | 
| **Mobile Responsive** | 7.2 (43 reviews) | 8.5 (66 reviews) ✓ Verified | 
| **Web Analytics** | 7.3 (34 reviews) | 8.9 (68 reviews) ✓ Verified | 
| **SEO** | 6.6 (27 reviews) | 8.5 (54 reviews) ✓ Verified | 

#### Integrations

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | 8.4 (49 reviews) ✓ Verified | 
| **Email Marketing Integration** | 7.9 (34 reviews) | 8.9 (62 reviews) ✓ Verified | 
| **Domain Integration** | 7.8 (31 reviews) | 8.8 (65 reviews) ✓ Verified | 

#### Generative AI

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | 8.0 (16 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Constant Contact Advanced Automation** | 7.7/10 | 32 |

#### Customization

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Custom Fields** | Not enough data | 8.1 (31 reviews) | 
| **Conditional Logic** | Not enough data | 7.8 (29 reviews) | 
| **Multi-page Forms** | Not enough data | 7.8 (29 reviews) | 
| **Design** | Not enough data | 8.0 (29 reviews) | 

#### Additional Functionality

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Embedded Forms** | Not enough data | 8.0 (30 reviews) | 
| **Offline Capability** | Not enough data | 6.2 (23 reviews) | 
| **Notifications** | Not enough data | 8.0 (29 reviews) | 
| **Payments** | Not enough data | 7.8 (24 reviews) | 
| **Mobile Forms** | Not enough data | 7.9 (27 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Constant Contact Advanced Automation** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **Constant Contact Advanced Automation** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | Not enough data | 
| **Lead Assignment** | 7.4 (24 reviews) | Not enough data | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | Not enough data | 

#### Discovery

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.1 (32 reviews) | Not enough data | 
| **Lead Context** | 7.4 (24 reviews) | Not enough data | 

#### Management

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | Not enough data | 
| **Workflow** | 6.9 (22 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | Not enough data | 
| **Analysis** | 7.4 (29 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Constant Contact Advanced Automation** | 9.1/10 | 53 |

#### Agentic AI - Sales Analytics

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Data Sourcing** | Not enough data | 9.0 (38 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 9.1 (41 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.9 (31 reviews) | 
| **Interactive Dashboards** | Not enough data | 9.1 (41 reviews) | 
| **Data Segmentation** | Not enough data | 9.1 (43 reviews) | 

#### Predictive Analytics

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Lead Scoring** | Not enough data | 9.3 (48 reviews) | 
| **Opportunity Scoring** | Not enough data | 9.3 (48 reviews) | 
| **Risk Analysis** | Not enough data | 8.8 (32 reviews) | 
| **Live Forecasting** | Not enough data | Feature Not Available | 

#### Sales Management

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 9.2 (46 reviews) | 
| **Sales Gamification** | Not enough data | Feature Not Available | 
| **Account-Based Analytics** | Not enough data | Feature Not Available | 
| **Activity Tracking** | Not enough data | 9.5 (49 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **Constant Contact Advanced Automation** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | Not enough data | 
| **Account-level Insights ** | 7.9 (134 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (134 reviews) | Not enough data | 

#### Lead Management

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (123 reviews) | Not enough data | 
| **Account Identification ** | 7.9 (125 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | Not enough data | 
| **Revenue Planning ** | 7.6 (79 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (94 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | Not enough data | 
| **Customization ** | 7.8 (116 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Constant Contact Advanced Automation** | N/A | N/A |

#### Marketing Distribution

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **Constant Contact Advanced Automation** | 8.3/10 | 114 |

#### Marketing Operations

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | 8.4 (91 reviews) ✓ Verified | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | 8.4 (93 reviews) ✓ Verified | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | 8.3 (88 reviews) ✓ Verified | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | 8.5 (100 reviews) ✓ Verified | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | Feature Not Available | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | Feature Not Available | 

#### Campaign Activity

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | 8.5 (97 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | 8.6 (100 reviews) ✓ Verified | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | 8.1 (87 reviews) ✓ Verified | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | 8.2 (94 reviews) ✓ Verified | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | 8.5 (86 reviews) ✓ Verified | 
| **Predictive Analytics** | Feature Not Available | 7.8 (75 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Act-On (4):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Transactional Email Software](https://www.g2.com/categories/transactional-email)

**Unique to Constant Contact Advanced Automation (6):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [CRM Software](https://www.g2.com/categories/crm)


---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | Constant Contact Advanced Automation | 
|---|---|---|
| **Small-Business** | 38.3% | 80.8% | 
| **Mid-Market** | 50.1% | 17.8% | 
| **Enterprise** | 11.6% | 1.4% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### Constant Contact Advanced Automation

- **Marketing and Advertising:** 46.5%
- **Information Technology and Services:** 4.6%
- **Computer Software:** 3.9%
- **Financial Services:** 3.1%
- **Non-Profit Organization Management:** 2.3%
- **Internet:** 2.1%
- **Real Estate:** 1.9%
- **Education Management:** 1.9%
- **Retail:** 1.9%
- **Management Consulting:** 1.8%
- **Other:** 29.8%

---
## Alternatives

### Alternatives to Act-On

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14744 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3134 reviews)

### Alternatives to Constant Contact Advanced Automation

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14744 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5419 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13799 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews)

---
## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### Constant Contact Advanced Automation

- Title: [What is the best way you've found for selling marketing automation/CRM services to prospects/clients?](https://www.g2.com/discussions/24841-what-is-the-best-way-you-ve-found-for-selling-marketing-automation-crm-services-to-prospects-clients) — 6 comments, 3 upvotes
  > **Top comment:** "Give services to make the customer journey for them. The most channels consolidated in the platform better results will you deliver."
- Title: [What is SharpSpring?](https://www.g2.com/discussions/what-is-sharpspring) — 2 comments
  > **Top comment:** "SharpSpring is a great product for the micro-market and small businesses. SharpSpring is a low-cost provider of CRM and marketing automation. There appears..."
- Title: [How do you use personas to better serve your clients?](https://www.g2.com/discussions/13735-how-do-you-use-personas-to-better-serve-your-clients) — 2 comments, 2 upvotes
  > **Top comment:** "To segment prospects and use to send them different kind of content. Or to show them dynamic content depending on their preferences. If you want we can help..."
- Title: [Do I need any specific training or certification to use SharpSpring?](https://www.g2.com/discussions/do-i-need-any-specific-training-or-certification-to-use-sharpspring) — 2 comments, 1 upvote
  > **Top comment:** "SharpSpring is a full featured, robust system. But I would definitely invest in full training & certification to get the most out of SharpSpring. That will..."
- Title: [Can we track multiple sites in one instance of SharpSpring?](https://www.g2.com/discussions/can-we-track-multiple-sites-in-one-instance-of-sharpspring) — 2 comments, 1 upvote
  > **Top comment:** "Yes!  I track multiple related but separate domains on one instance of SharpSpring."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-constant-contact-advanced-automation)