Adverity Features

Accurately measure total web traffic and present data elegantly.

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Accurately determine where most people enter your site and where they leave and present data elegantly.

Software automatically tracks standard user actions.

Able to set up custom variables to track any user activity on the site.

Accurately measure bounce rate.

Track user return rates and related metrics.

Track what proportion of users convert via a certain action.

See how many users proceed down a certain path to conversion.

Obtain live data for who is currently accessing your site.

Report on how any user activity has changed over time.

Report on user activity in the past and set up predictive models for the future.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Analytic tools are also available for mobile and tablet versions of websites.

Able to unify user data across devices, recognizing returning users.

Allows users to easily build customized reports and dashboards.

Able to access user-specific data such as location, language, gender, and activity while on the site.

Report on keywords used in internal searches.

Track load times on different devices and systems.

Analyze inbound marketing traffic to identify which campaigns are working best.

Track revenue and transactions.

Able to deploy promotional or other pop-up messages based on user actions.

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

The ability to store large quantities of data for analysis within the platform itself.

Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.

Integrations with other software tools in order to fascilitate the exchange of data collected by various software.

Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Gathers data about the effectiveness, impact, and reach of marketing campaigns

Collects and reports on data relating to customer journeys, preferences, and history

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Includes features for budgeting, forecasting, and managing marketing investments

Offers a white labeling service for agencies or resellers to customize platform branding

Collect information from multiple sources

Tracks metrics that provide insight into how a user interacts with any interface or product

Track and monitor a specific set of keywords

Track visitors'/audience's responses across web pages and other optimized content

Track the performance of marketing campaigns across multiple channels.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Optimize and manage the search engine optimization efforts for a website or digital content

Generate or append custom campaign parameters to URLs

Receive data and information in real time

Track and document all activities across devices, networks, and other systems

Track the amount of clicks on individual products to measure campaign results

Manage, organize, and store contact information

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Manage, store and organize emails within the system or via third-party apps

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage various distribution channels, build relations with channel partners, and track their performance

Create, save, and re-purpose templates for emails, forms, etc.

Create, design and manage workflows for repetitive tasks

Analyzes historical and current marketing campaigns to inform future strategy

Identifies which marketing campaigns resolved in open or closed opportunities

Collects marketing campaign performance data across multiple channels

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Manage multiple campaigns in one system

Track and interpret campaign performance metrics

Track and analyze information regarding website visitors

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Send automated marketing emails based on user actions over a predetermined period

Interact with data visualization elements, such as charts and graphs, to drill down into data

Analyze and gain insights into data in real-time

Alter the layout and content of reports

Pull any required data from a variety of sources, including email, web pages, PDFs, and other documents.

Organize extracted data into a more easily digestible structure.

Amass extracted data in a variety of data formats like spreadsheets and .csv.

Clean extracted data by removing duplicates, clearing excess characters, grouping by characteristic, and more.

Stores data in cloud storage for access at any point.

Generate visual data representations from extracted data.

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

Receive data and information in real time

Extract images and image data from multiple data sources

Extract IP addresses from multiple data sources

Extract email addresses from multiple data sources

Retrieval of embedded metadata that is present within a file

Extract documents and document data from data sources

Extract pricing data from multiple data sources.

Automatically capture data from documents, records, or other online sources

Extract IP addresses from multiple data sources

Extract email addresses from multiple data sources

Extract images and image data from multiple data sources

Extract data from any online source.

Extract data from the designated source(s) like relational databases, JSON files, and XML files.

Cleanse and re-format extracted data to the needed target format.

Load reformatted data into target database, data warehouse, or other storage location.

Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly).

Capable of scaling processing power up or down based on ETL volume.

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

Data collected and analyzed by the platform delivered in an easily digestible format.

Reports and other relevant data housed in a single, easy-to-navigate location.

Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.

Tools to track the success of various marketing campaigns in order to optimize marketing efforts.

The ability to collect and analyze customer data in order to determine which demographics make up a customer base.

Predictions of future behavior based on past and present data.

View ETL process data via reports and visualizations like charts and graphs.

Record ETL historical data for auditing and potential data correction needs.

Facilitiates API development and integrations with prebuilt connectors, templates, and examples.

Provides the ability to create connectors from existing services and APIs in catalog.

Provides dashboards to gain real-time insights into API performance, usage, and errors.

Facilitates to and fro data map according to the data model between applications/web services.

Provides integrations to ERP Systems.

Provides integrations to accounting Systems.

Provides integrations to customer relationship management and marketing automation systems.

Provides integrations to EDI service providers.

Pull any required data from a variety of sources, including email, web pages, PDFs, and other documents.

Allows users to generate text based on a text prompt.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Set up connections to third-party platforms to improve business processes

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Plan marketing campaigns for events

Market event via social media tools

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Use AI to generate content in the form of text, images, videos, etc.

Import and export data to and from software applications

Manage the process of attracting and converting business prospects into leads

Group campaigns by project, client, or campaign for better management.

Customize contracts and forms to collect specific information

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Observe and track the demand, usage, progress or quality of a system, product, or user

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Pre-designed layouts that can be customized to match preferences and requirements

Pre-made examples and templates for emails

Web form that allows users to enter data that is sent and processed for different reasons

Automatically identify and save contact information of potential customers

Add customized logos and colors to align with company branding

Active reporting of data and metrics

Plan and strategize marketing campaigns

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Process of dividing customers into groups based on common characteristics

Set campaign schedules by selecting start, pause, and end dates

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Create and automatically send premade copy in response to customer messages

Assemble applications and processes by dragging over and arranging pre-built components

Predefined actions automatically performed on the occurance of specific events

Create and send email blasts/campaigns

Application programming interface that allows for integration with other systems/databases

Customize data fields to support various needs and use cases

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Graphical representation of data

Generate one-off reports that meet information requirements

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Connect to big data sources

Search and filter data across systems to locate required information by entering keywords or certain criteria

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Visualize and analyze customer experience across all touchpoints and channels

Tracking the status of previously identified performance measurements

Analytics that breaks the data in a data set into related groups/categories.

Manage and store data in a database

Pre-designed layouts that can be customized to match preferences and requirements

Allows users to manage data from a number of sources

Form predictions based on past and present data/trends

Timed notification for any upcoming task, deadline, appointment, or activity

Manage and support multiple languages

Process of visually navigating data and applying analytics to detect patterns, gain insight, and answer specific business queries.

Access software remotely via mobile devices

Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work

Application programming interface that allows for integration with other systems/databases

Customize contracts and forms to collect specific information

Assemble applications and processes by dragging over and arranging pre-built components

Set up connections to third-party platforms to improve business processes

Create, design and manage workflows for repetitive tasks

Track the management and flow of data throughout the organization

Review data from past periods to reveal recurring tendencies and predict future performance

Track and manage adherence to policies for any service, product, process, or supplier

Connect to big data sources

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Search and filter data across systems to locate required information by entering keywords or certain criteria

Translate EDI formats into data suitable for use with company applications.

Import and export data to and from software applications

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

View and track pertinent metrics to find patterns and gain insights from data

Gauge satisfaction and receive information for improvement and success

Customize data fields to support various needs and use cases

Store, manage and track all forms in a centralized location

Collect information from multiple sources

Compliant with HIPAA, which sets standards for sensitive patient data protection

Collect and maintain structured information that describes data or content

Securely stores data to prevent data loss or breaches

Use AI to generate content in the form of text, images, videos, etc.

Define levels of authorization for access to specific files or systems

Support multiple types of devices

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Interact with data visualization elements, such as charts and graphs, to drill down into data

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Practice of collecting data and responses for market research/surveys without an internet connection

Import, collect, and capture data from multiple sources

Alter the layout and content of reports

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Creation and customization of dashboards

Track revisions and updates made to files and navigate between different versions

Tool that allows users to create and execute database queries without needing to know the underlying syntax of the database

Automatically changes IP addresses to avoid website IP restrictions.

Software program that continuously adjusts its behavior based on observed data

Process of checking different types of data for accuracy to avoid errors or inconsistencies

Ability to recognize printed or written text within digital images or scanned documents

Software's ability to perform similar action on multiple similar files simultaneously

Assemble data from multiple sources

Planning and managing the execution of tasks or jobs within a computer system, network, or other automated environments

AI method of discovering or extracting data patterns from larger volumes of data

Rotating through a series of proxy servers to conceal IP addresses during internet activities

Geographic location of visitors determines behavior of the software

Collect, process and structure data from multiple sources for further analysis

Converting JavaScript code into visual elements on web pages for user interaction

Extract structured data from HTML documents for analysis or manipulation

Supports multiple file formats, such as Doc, Docx, PDF, HTML, etc.

Removes data that is incomplete, inaccurate, or irrelevant from a dataset

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Process and analyze human language in text or audio form

Automatically identify and input CAPTCHA characters to bypass security measures

Identify which applications need to exchange data and enable these data connections

Crawling and indexing web pages

Plan availability and assign specific time slots for tasks and resources

Reduce or block bot traffic

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Create labels for products that contain required information such as colors, sizes, dates, etc.

Managing and resolving errors that occur during program execution to maintain stability

Track the management and flow of data throughout the organization

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Identify which applications need to exchange data and enable these data connections

View and track pertinent metrics to find patterns and gain insights from data

Define levels of authorization for access to specific files or systems

Application programming interface that allows for integration with other systems/databases

Looking at data from different sources and finding possible duplicates, or identical matches

Active monitoring of systems, applications, or networks

Collect and maintain structured information that describes data or content

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Planning and managing the execution of tasks or jobs within a computer system, network, or other automated environments

Creation and customization of dashboards

Manage and store data in a database

Allows users to manage data from a number of sources

Import and export data to and from software applications

Use AI to generate content in the form of text, images, videos, etc.

Establish guidelines about how much and what kind of data can be stored in the repository

Connect to big data sources

Alter the layout and content of reports

Allow users to access multiple services after entering their login credentials once

Track revisions and updates made to files and navigate between different versions

Interact with data visualization elements, such as charts and graphs, to drill down into data

Integrate with a third-party accounting system

Receive data and information in real time

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Graphical representation of data

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

Search and filter data across systems to locate required information by entering keywords or certain criteria

Analyze and gain insights into data in real-time

Import, collect, and capture data from multiple sources

Provides a channel for team members to share media files, communicate, and work together

Organize and manage the accomplishments and development of employees or performance of applications or systems

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Assemble applications and processes by dragging over and arranging pre-built components

Process of copying and storing data in more than one site or node

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Supports common databases such as MySQL and Oracle

Create, design and manage workflows for repetitive tasks

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Predict future data based on historical data sets

Move from one database to another, or upgrade the version of database software being used

Set up connections to third-party platforms to improve business processes

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Analyze survey results via statistical testing or crosstabs directly within the software