Adverity Features
Metrics (9)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly. This feature was mentioned in 32 Adverity reviews.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. 31 reviewers of Adverity have provided feedback on this feature.
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly. This feature was mentioned in 29 Adverity reviews.
Standard Event Tracking
Software automatically tracks standard user actions. 31 reviewers of Adverity have provided feedback on this feature.
Custom Event Tracking
As reported in 31 Adverity reviews. Able to set up custom variables to track any user activity on the site.
Retention
Accurately measure bounce rate. 26 reviewers of Adverity have provided feedback on this feature.
Return
Track user return rates and related metrics. 23 reviewers of Adverity have provided feedback on this feature.
Conversions
Based on 31 Adverity reviews. Track what proportion of users convert via a certain action.
Funnels
See how many users proceed down a certain path to conversion. 28 reviewers of Adverity have provided feedback on this feature.
Reporting (7)
Real-Time Reporting
Based on 34 Adverity reviews. Obtain live data for who is currently accessing your site.
Trending
Report on how any user activity has changed over time. 30 reviewers of Adverity have provided feedback on this feature.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future. 30 reviewers of Adverity have provided feedback on this feature.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 31 Adverity reviews.
Mobile Reporting
Based on 25 Adverity reviews. Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
Able to unify user data across devices, recognizing returning users. This feature was mentioned in 24 Adverity reviews.
Custom Reports and Dashboards
Based on 22 Adverity reviews. Allows users to easily build customized reports and dashboards.
Other (7)
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site. This feature was mentioned in 29 Adverity reviews.
Site Search Reporting
Based on 25 Adverity reviews. Report on keywords used in internal searches.
Load Time Monitoring
Based on 25 Adverity reviews. Track load times on different devices and systems.
Campaign Tracking
As reported in 29 Adverity reviews. Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
Based on 26 Adverity reviews. Track revenue and transactions.
Promotional Messages
Able to deploy promotional or other pop-up messages based on user actions. 21 reviewers of Adverity have provided feedback on this feature.
Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels. 24 reviewers of Adverity have provided feedback on this feature.
Administration (7)
API / Integrations
Based on 36 Adverity reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 31 Adverity reviews.
Performance and Reliability
As reported in 37 Adverity reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 37 Adverity reviews.
Data Storage
The ability to store large quantities of data for analysis within the platform itself.
A/B Testing
Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.
Integrations
Integrations with other software tools in order to fascilitate the exchange of data collected by various software.
Marketing Operations (6)
ROI Tracking
Based on 76 Adverity reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Based on 98 Adverity reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Based on 67 Adverity reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Based on 86 Adverity reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments 37 reviewers of Adverity have provided feedback on this feature.
White Label
Based on 26 Adverity reviews. Offers a white labeling service for agencies or resellers to customize platform branding
Campaign Activity (4)
Campaign Insights
Based on 85 Adverity reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy
Campaign Stickiness
Based on 64 Adverity reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 82 Adverity reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels
Brand Optimization
Based on 64 Adverity reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Functionality (11)
Diverse Extraction Points
As reported in 26 Adverity reviews. Pull any required data from a variety of sources, including email, web pages, PDFs, and other documents.
Data Structuring
Organize extracted data into a more easily digestible structure. 26 reviewers of Adverity have provided feedback on this feature.
Consolidation
Based on 26 Adverity reviews. Amass extracted data in a variety of data formats like spreadsheets and .csv.
Data Cleaning
As reported in 26 Adverity reviews. Clean extracted data by removing duplicates, clearing excess characters, grouping by characteristic, and more.
Cloud Extraction
As reported in 25 Adverity reviews. Stores data in cloud storage for access at any point.
Visualization
As reported in 25 Adverity reviews. Generate visual data representations from extracted data.
Extraction
As reported in 96 Adverity reviews. Extract data from the designated source(s) like relational databases, JSON files, and XML files.
Transformation
As reported in 97 Adverity reviews. Cleanse and re-format extracted data to the needed target format.
Loading
Based on 98 Adverity reviews. Load reformatted data into target database, data warehouse, or other storage location.
Automation
As reported in 98 Adverity reviews. Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly).
Scalability
As reported in 95 Adverity reviews. Capable of scaling processing power up or down based on ETL volume.
Analytics (6)
Reports
Data collected and analyzed by the platform delivered in an easily digestible format.
Dashboard
Reports and other relevant data housed in a single, easy-to-navigate location.
Web Analytics
Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.
Campaign Tracking
Tools to track the success of various marketing campaigns in order to optimize marketing efforts.
Customer Demographics
The ability to collect and analyze customer data in order to determine which demographics make up a customer base.
Predictive Analytics
Predictions of future behavior based on past and present data.
Management (2)
Reporting
As reported in 75 Adverity reviews. View ETL process data via reports and visualizations like charts and graphs.
Auditing
Record ETL historical data for auditing and potential data correction needs. 69 reviewers of Adverity have provided feedback on this feature.
Development (2)
Pre-built Connectors
Facilitiates API development and integrations with prebuilt connectors, templates, and examples. This feature was mentioned in 20 Adverity reviews.
Custom Connectors
Based on 15 Adverity reviews. Provides the ability to create connectors from existing services and APIs in catalog.
Management (2)
Reporting and Analytics
Provides dashboards to gain real-time insights into API performance, usage, and errors. 17 reviewers of Adverity have provided feedback on this feature.
Data Mapping
As reported in 20 Adverity reviews. Facilitates to and fro data map according to the data model between applications/web services.
Integration Options (4)
ERP Systems
Provides integrations to ERP Systems.
Accounting Systems
Provides integrations to accounting Systems.
CRM and Marketing Automation Systems
As reported in 11 Adverity reviews. Provides integrations to customer relationship management and marketing automation systems.
EDI
Provides integrations to EDI service providers.
Diverse Extraction Points (1)
Diverse Extraction Points
Pull any required data from a variety of sources, including email, web pages, PDFs, and other documents. This feature was mentioned in 26 Adverity reviews.
Generative AI (1)
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Google Workspace for Marketing (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - SAP Store (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Analytics (5)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.





