# Adverity vs Fivetran Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fivetran excels in user-friendliness, with many users highlighting its **pre-defined schemas** for various products, making reporting straightforward. The ease of connecting data sources with just a click is frequently praised, enhancing the overall user experience.
- **Users say** that Adverity offers a clean and intuitive interface, which is particularly beneficial for those new to ETL tools. The separation of components for ETL, Admin, and Auth contributes to its user-friendliness, allowing for a smoother onboarding process.
- **Reviewers mention** that Fivetran's implementation process is notably quick, with many users appreciating the extensive resources available for each connection. This ease of setup is a significant advantage for teams looking to integrate data without extensive downtime.
- **According to verified reviews** , Adverity shines in customer support, with users noting that their onboarding experience was enhanced by the company's proactive assistance in integrating data. This level of support can be a game-changer for organizations needing a helping hand during setup.
- **G2 reviewers highlight** that while Fivetran has a strong focus on automation and loading capabilities, Adverity offers robust data cleaning and transformation features, which some users find essential for their data workflows.
- **Users report** that Fivetran's scalability is a strong point, making it suitable for mid-market companies looking to grow. In contrast, Adverity's flexibility in deployment options (on-premises or cloud) is seen as a significant advantage for businesses with specific infrastructure needs.



| | Adverity | Fivetran | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 317 | 796 | 
| **Largest Market Segment** | Mid-Market (42.9% of reviews) | Mid-Market (59.1% of reviews) | 
| **Entry Level Price** | Contact Us | Free | 

---
## Top Pros & Cons

### Adverity

Pros:
- Ease of Use (16 reviews)
- Integrations (11 reviews)

Cons:
- Time-Consuming (7 reviews)
- Complex Setup (4 reviews)

### Fivetran

Pros:
- Ease of Use (187 reviews)
- Easy Setup (74 reviews)

Cons:
- Sync Issues (60 reviews)
- Expensive (36 reviews)

---
## Ratings Comparison
| Rating | Adverity | Fivetran | 
|---|---|---|
  | **Meets Requirements** | 8.6 (264 reviews) | 8.6 (586 reviews) | 
  | **Ease of Use** | 8.0 (267 reviews) | 9.0 (594 reviews) | 
  | **Ease of Setup** | 7.6 (212 reviews) | 9.1 (375 reviews) | 
  | **Ease of Admin** | 8.0 (144 reviews) | 8.8 (327 reviews) | 
  | **Quality of Support** | 8.9 (256 reviews) | 8.5 (536 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (142 reviews) | 8.7 (321 reviews) | 
  | **Product Direction (% positive)** | 8.9 (251 reviews) | 8.4 (532 reviews) | 

---
## Pricing

### Adverity

#### Entry-Level Pricing

Plan: Custom Pricing

Price: Contact Us

Key Features:
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing

[Browse all 2 editions](https://www.g2.com/products/adverity/pricing)

#### Free Trial

Yes

### Fivetran

#### Entry-Level Pricing

Plan: Free Plan

Price: Free

Description: For individuals automating ELT for small volumes of data.

Key Features:
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required

[Browse all 4 editions](https://www.g2.com/products/fivetran/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.5/10 | 51 |
| **Fivetran** | N/A | N/A |

#### Metrics

| Feature | Adverity | Fivetran | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.0 (36 reviews) | Not enough data | 
| **Engagement** | 7.6 (34 reviews) | Not enough data | 
| **Entry and Exit Pages** | 7.4 (32 reviews) | Not enough data | 
| **Standard Event Tracking** | 7.8 (34 reviews) | Not enough data | 
| **Custom Event Tracking** | 7.5 (34 reviews) | Not enough data | 
| **Retention** | 7.6 (29 reviews) | Not enough data | 
| **Return** | 7.9 (27 reviews) | Not enough data | 
| **Conversions** | 8.1 (35 reviews) | Not enough data | 
| **Funnels** | 7.4 (32 reviews) | Not enough data | 

#### Reporting

| Feature | Adverity | Fivetran | 
|---|---|---|
| **Real-Time Reporting** | 7.3 (38 reviews) | Not enough data | 
| **Trending** | 7.9 (32 reviews) | Not enough data | 
| **Retroactive Reporting** | 7.4 (32 reviews) | Not enough data | 
| **Segmentation** | 7.0 (33 reviews) | Not enough data | 
| **Mobile Reporting** | 6.9 (26 reviews) | Not enough data | 
| **Unification Across Devices** | 7.4 (25 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.5 (27 reviews) | Not enough data | 

#### Other

| Feature | Adverity | Fivetran | 
|---|---|---|
| **User Data** | 6.5 (31 reviews) | Not enough data | 
| **Site Search Reporting** | 7.3 (26 reviews) | Not enough data | 
| **Load Time Monitoring** | 6.6 (26 reviews) | Not enough data | 
| **Campaign Tracking** | 8.7 (35 reviews) | Not enough data | 
| **E-Commerce** | 8.5 (28 reviews) | Not enough data | 
| **Promotional Messages** | 6.7 (22 reviews) | Not enough data | 
| **Administration Alerts** | 6.9 (25 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Adverity | Fivetran | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Adverity | Fivetran | 
|---|---|---|
| **API / Integrations** | 8.1 (39 reviews) | Not enough data | 
| **QA Testing** | 6.6 (33 reviews) | Not enough data | 
| **Performance and Reliability** | 7.4 (38 reviews) | Not enough data | 
| **User, Role, and Access Management** | 7.7 (39 reviews) | Not enough data | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.9/10 | 33 |
| **Fivetran** | 8.0/10 | 176 |

#### Functionality

| Feature | Adverity | Fivetran | 
|---|---|---|
| **Diverse Extraction Points** | 7.7 (31 reviews) | 8.4 (152 reviews) | 
| **Data Structuring** | 8.5 (33 reviews) | 8.5 (145 reviews) | 
| **Consolidation** | 8.4 (30 reviews) | 8.4 (129 reviews) | 
| **Data Cleaning** | 8.2 (31 reviews) | 7.1 (116 reviews) | 
| **Cloud Extraction** | 7.7 (28 reviews) | 8.7 (138 reviews) | 
| **Visualization** | 6.9 (26 reviews) | 6.4 (111 reviews) | 

#### Diverse Extraction Points

| Feature | Adverity | Fivetran | 
|---|---|---|
| **Diverse Extraction Points** | 7.7 (31 reviews) | 8.4 (152 reviews) | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.3/10 | 13 |
| **Fivetran** | N/A | N/A |

#### Analytics

| Feature | Adverity | Fivetran | 
|---|---|---|
| **Reports** | 8.7 (13 reviews) | Not enough data | 
| **Dashboard** | 8.2 (13 reviews) | Not enough data | 
| **Web Analytics** | 7.6 (9 reviews) | Not enough data | 
| **Campaign Tracking** | 8.8 (10 reviews) | Not enough data | 
| **Customer Demographics** | 6.0 (7 reviews) | Not enough data | 
| **Predictive Analytics** | 4.8 (7 reviews) | Not enough data | 

#### Administration

| Feature | Adverity | Fivetran | 
|---|---|---|
| **Data Storage** | 8.5 (9 reviews) | Not enough data | 
| **A/B Testing** | 4.8 (7 reviews) | Not enough data | 
| **Integrations** | 8.2 (10 reviews) | Not enough data | 

#### Generative AI

| Feature | Adverity | Fivetran | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Adverity | Fivetran | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 8.5/10 | 140 |
| **Fivetran** | 8.4/10 | 220 |

#### Management

| Feature | Adverity | Fivetran | 
|---|---|---|
| **Reporting** | 8.1 (83 reviews) | 7.7 (150 reviews) | 
| **Auditing** | 7.9 (69 reviews) | 7.4 (146 reviews) | 

#### Functionality

| Feature | Adverity | Fivetran | 
|---|---|---|
| **Extraction** | 9.0 (123 reviews) | 8.9 (163 reviews) | 
| **Transformation** | 8.3 (106 reviews) | 8.1 (171 reviews) | 
| **Loading** | 8.5 (107 reviews) | 8.9 (195 reviews) | 
| **Automation** | 9.0 (114 reviews) | 9.0 (195 reviews) | 
| **Scalability** | 8.3 (104 reviews) | 8.5 (189 reviews) | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Fivetran** | 7.9/10 | 95 |

#### Management

| Feature | Adverity | Fivetran | 
|---|---|---|
| **Real-Time Analytics** | Not enough data | 7.2 (66 reviews) | 
| **Solution Integration** | Not enough data | 8.2 (59 reviews) | 
| **Infrastructure Compatibility** | Not enough data | 8.5 (77 reviews) | 
| **Monitoring** | Not enough data | 8.0 (82 reviews) | 

#### Solution Provision

| Feature | Adverity | Fivetran | 
|---|---|---|
| **System Failover** | Not enough data | 7.3 (55 reviews) | 
| **Pay by Usage** | Not enough data | 8.3 (71 reviews) | 
| **Service Provision** | Not enough data | 7.6 (54 reviews) | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 8.3/10 | 24 |
| **Fivetran** | N/A | N/A |

#### Development 

| Feature | Adverity | Fivetran | 
|---|---|---|
| **Pre-built Connectors** | 8.9 (22 reviews) | Not enough data | 
| **Custom Connectors** | 8.3 (16 reviews) | Not enough data | 

#### Management 

| Feature | Adverity | Fivetran | 
|---|---|---|
| **Reporting and Analytics** | 8.7 (18 reviews) | Not enough data | 
| **Data Mapping** | 8.6 (21 reviews) | Not enough data | 

#### Integration Options

| Feature | Adverity | Fivetran | 
|---|---|---|
| **ERP Systems** | 7.9 (8 reviews) | Not enough data | 
| **Accounting Systems** | 8.7 (9 reviews) | Not enough data | 
| **CRM and Marketing Automation Systems** | 7.8 (12 reviews) | Not enough data | 
| **EDI** | 7.7 (5 reviews) | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Adverity | Fivetran | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Adverity | Fivetran | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Management

| Feature | Adverity | Fivetran | 
|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | 

#### Reporting

| Feature | Adverity | Fivetran | 
|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 

#### Security

| Feature | Adverity | Fivetran | 
|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.9/10 | 125 |
| **Fivetran** | N/A | N/A |

#### Marketing Operations

| Feature | Adverity | Fivetran | 
|---|---|---|
| **ROI Tracking** | 8.4 (77 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (101 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 7.8 (68 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.5 (87 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.0 (39 reviews) | Not enough data | 
| **White Label** | 7.5 (28 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Adverity | Fivetran | 
|---|---|---|
| **Campaign Insights** | 8.7 (88 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | Feature Not Available | Not enough data | 
| **Campaign Stickiness** | 8.4 (65 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.0 (65 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Adverity | Fivetran | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 5.3 (5 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools)

**Unique to Adverity (7):** [SAP Store Software](https://www.g2.com/categories/sap-store), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)

**Unique to Fivetran (1):** [Data Replication Software](https://www.g2.com/categories/data-replication)


---
## Reviewer Demographics

### By Company Size

| Segment | Adverity | Fivetran | 
|---|---|---|
| **Small-Business** | 38.3% | 27.3% | 
| **Mid-Market** | 42.9% | 59.1% | 
| **Enterprise** | 18.8% | 13.5% | 

### By Industry

#### Adverity

- **Marketing and Advertising:** 59.2%
- **Information Technology and Services:** 4.3%
- **Consumer Goods:** 3.3%
- **Online Media:** 3.3%
- **Telecommunications:** 2.0%
- **Entertainment:** 1.7%
- **Retail:** 1.7%
- **Computer Software:** 1.3%
- **Insurance:** 1.3%
- **Internet:** 1.3%
- **Other:** 20.4%

#### Fivetran

- **Computer Software:** 21.9%
- **Information Technology and Services:** 17.4%
- **Financial Services:** 8.5%
- **Retail:** 5.1%
- **Marketing and Advertising:** 3.6%
- **Consumer Goods:** 2.3%
- **Insurance:** 2.3%
- **Education Management:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Internet:** 2.1%
- **Other:** 32.6%

---
## Alternatives

### Alternatives to Adverity

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1647 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1011 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1226 reviews)

### Alternatives to Fivetran

- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (322 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (283 reviews)
- [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews) — 4.7/5 stars (121 reviews)
- [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (776 reviews)
- [Integrate.io](https://www.g2.com/products/integrate-io/reviews) — 4.3/5 stars (212 reviews)
- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (202 reviews)
- [AWS Database Migration Service](https://www.g2.com/products/aws-database-migration-service/reviews) — 4.1/5 stars (50 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Dataddo](https://www.g2.com/products/dataddo/reviews) — 4.7/5 stars (185 reviews)

---
## Top Discussions

### Adverity

- Title: [Why do I need a professional service when I can build my own API connection?](https://www.g2.com/discussions/data-connectors-management) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?](https://www.g2.com/discussions/how-to-start-a8ce2f12-bb71-4b6b-9e7f-dd2ee3fffd20) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Where is the data stored?](https://www.g2.com/discussions/data-storage-3897b135-1c79-41fe-bb2a-98d69d767a61) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Adverity used for?](https://www.g2.com/discussions/what-is-adverity-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Adverity is an integrated data platform that is used to help marketing and analyst teams improve marketing performance and make informed decisions. This is..."
- Title: [Can you help me getting my data into our BI tool?](https://www.g2.com/discussions/bi-tools) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Of course. Our data integration engine collects all your data, transforms it on the fly and is able to send it to any destination. This includes data..."

### Fivetran

- Title: [Is Fivetran an ETL tool?](https://www.g2.com/discussions/is-fivetran-an-etl-tool) — 2 comments
  > **Top comment:** "Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data."
- Title: [What is Fivetran used for?](https://www.g2.com/discussions/fivetran-what-is-fivetran-used-for) — 1 comment
  > **Top comment:** "Data extraction from operational systems for us in reporting and analytical environments"
- Title: [How much does Fivetran cost?](https://www.g2.com/discussions/how-much-does-fivetran-cost) — 1 comment
  > **Top comment:** "Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given..."
- Title: [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Nikolas, 

Would love other Census users to chime in, but there are lots of use cases our customers use us for :)

In fact, we recently revamped our..."
- Title: [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Shannel, 

Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census.

Here is a video showing the end to end..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adverity-vs-fivetran)