Compare Adverity and Fivetran 
At a Glance
Market Segments
Small-Business (41.6% of reviews)
Mid-Market (59.1% of reviews)
Entry-Level Pricing
Contact Us
Free
Adverity
Star Rating
(265)4.4 out of 5
Market Segments
Small-Business (41.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansFivetran
Star Rating
(793)4.3 out of 5
Market Segments
Mid-Market (59.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Fivetran excels in user-friendliness, with many users highlighting its pre-defined schemas for various products, making reporting straightforward. The ease of connecting data sources with just a click is frequently praised, enhancing the overall user experience.
- Users say that Adverity offers a clean and intuitive interface, which is particularly beneficial for those new to ETL tools. The separation of components for ETL, Admin, and Auth contributes to its user-friendliness, allowing for a smoother onboarding process.
- Reviewers mention that Fivetran's implementation process is notably quick, with many users appreciating the extensive resources available for each connection. This ease of setup is a significant advantage for teams looking to integrate data without extensive downtime.
- According to verified reviews, Adverity shines in customer support, with users noting that their onboarding experience was enhanced by the company's proactive assistance in integrating data. This level of support can be a game-changer for organizations needing a helping hand during setup.
- G2 reviewers highlight that while Fivetran has a strong focus on automation and loading capabilities, Adverity offers robust data cleaning and transformation features, which some users find essential for their data workflows.
- Users report that Fivetran's scalability is a strong point, making it suitable for mid-market companies looking to grow. In contrast, Adverity's flexibility in deployment options (on-premises or cloud) is seen as a significant advantage for businesses with specific infrastructure needs.
Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
Fivetran
Free Plan
Free
For individuals automating ELT for small volumes of data.
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required
Free Trial
Adverity
Free Trial is available
Fivetran
Free Trial is available
Ratings
Meets Requirements
8.6
220
8.6
583
Ease of Use
7.9
222
9.0
591
Ease of Setup
7.5
167
9.1
372
Ease of Admin
8.0
144
8.8
327
Quality of Support
8.9
215
8.5
533
Has the product been a good partner in doing business?
8.9
142
8.7
321
Product Direction (% positive)
8.8
214
8.3
529
Features by Category
Metrics
7.9
34
Not enough data
7.6
32
Not enough data
7.3
30
Not enough data
7.7
32
Not enough data
7.3
32
Not enough data
7.4
27
Not enough data
7.8
24
Not enough data
8.0
32
Not enough data
7.2
29
Not enough data
Reporting
7.1
35
Not enough data
7.8
31
Not enough data
7.4
31
Not enough data
7.0
32
Not enough data
6.9
26
Not enough data
7.4
25
Not enough data
8.2
23
Not enough data
Other
6.3
30
Not enough data
7.3
26
Not enough data
6.6
26
Not enough data
8.5
31
Not enough data
8.5
27
Not enough data
6.7
22
Not enough data
6.9
25
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.0
37
Not enough data
6.5
32
Not enough data
7.5
38
Not enough data
7.7
38
Not enough data
Functionality
7.6
28
8.4
152
8.3
28
8.5
145
8.3
28
8.4
129
8.1
27
7.1
116
7.5
26
8.7
138
6.9
26
6.4
111
Diverse Extraction Points
7.6
28
8.4
152
Analytics
8.3
9
Not enough data
7.4
9
Not enough data
7.6
9
Not enough data
8.5
8
Not enough data
6.0
7
Not enough data
4.8
7
Not enough data
Administration
8.3
8
Not enough data
4.8
7
Not enough data
8.0
9
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
75
7.7
150
7.9
69
7.4
146
Functionality
8.9
99
8.9
160
8.4
98
8.1
171
8.5
99
8.9
193
9.0
100
9.0
194
8.4
96
8.5
188
Management
Not enough data
7.2
66
Not enough data
8.2
59
Not enough data
8.5
77
Not enough data
8.0
82
Solution Provision
Not enough data
7.3
55
Not enough data
8.3
71
Not enough data
7.6
54
Development
8.8
21
Not enough data
8.3
16
Not enough data
Management
8.7
18
Not enough data
8.6
21
Not enough data
Integration Options
7.9
8
Not enough data
8.7
9
Not enough data
7.8
12
Not enough data
7.7
5
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
77
|
Verified
Not enough data
8.8
99
|
Verified
Not enough data
7.8
68
|
Verified
Not enough data
8.5
87
|
Verified
Not enough data
7.9
38
Not enough data
7.5
27
Not enough data
Campaign Activity
8.7
86
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
65
|
Verified
Not enough data
8.9
83
|
Verified
Not enough data
8.1
65
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
6.7
5
Not enough data
6.7
5
Not enough data
5.3
5
Not enough data
Categories
Categories
Shared Categories
Adverity and Fivetran are categorized as ETL Tools and Data Extraction
Unique Categories
Adverity is categorized as SAP Store, Big Data Integration Platforms, E-Commerce Data Integration, Google Workspace for Marketing, Marketing Analytics, Digital Analytics, and E-Commerce Analytics
Fivetran is categorized as Data Replication
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Fivetran
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.9%
Information Technology and Services
5.1%
Online Media
3.5%
Consumer Goods
3.5%
Telecommunications
2.4%
Other
27.6%
Computer Software
22.0%
Information Technology and Services
17.4%
Financial Services
8.6%
Retail
5.1%
Marketing and Advertising
3.6%
Other
43.3%
Discussions
Why do I need a professional service when I can build my own API connection?
2 Comments
MT
Comment deleted by user.Read more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 Comments
MT
Comment deleted by user.Read more
Is Fivetran an ETL tool?
2 Comments
SY
Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data.Read more
What is Fivetran used for?
1 Comment
DA
Data extraction from operational systems for us in reporting and analytical environmentsRead more
How much does Fivetran cost?
1 Comment
SY
Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given...Read more
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