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Compare Adverity and Funnel 
At a Glance
Market Segments
Mid-Market (42.4% of reviews)
Small-Business (50.3% of reviews)
Entry-Level Pricing
Contact Us
Starting at $120.00
Adverity
Star Rating
(260)4.4 out of 5
Market Segments
Mid-Market (42.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansFunnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansAdverity vs Funnel
When assessing the two solutions, reviewers found Funnel easier to use, set up, and administer. Reviewers also preferred doing business with Funnel overall.
- Reviewers felt that Funnel meets the needs of their business better than Adverity.
- When comparing quality of ongoing product support, reviewers felt that Funnel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Adverity over Funnel.
Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Free Trial
Adverity
Free Trial is available
Funnel
Free Trial is available
Ratings
Meets Requirements
8.6
216
8.8
140
Ease of Use
7.9
218
8.5
143
Ease of Setup
7.5
163
8.8
102
Ease of Admin
8.0
143
8.9
95
Quality of Support
8.9
211
9.1
137
Has the product been a good partner in doing business?
8.9
141
9.1
94
Product Direction (% positive)
8.8
210
8.7
141
Features by Category
Metrics
7.8
32
9.0
70
7.5
31
8.9
68
7.4
29
8.4
46
7.7
31
8.9
45
7.4
31
8.6
44
7.6
26
8.5
56
7.8
23
8.8
56
8.0
31
9.1
71
7.3
28
9.0
43
Reporting
7.3
34
8.6
48
7.8
30
8.8
43
7.3
30
8.7
62
7.1
31
8.7
52
7.0
25
8.2
40
7.6
24
8.1
55
8.1
22
9.2
69
Other
6.4
29
Feature Not Available
7.2
25
Feature Not Available
6.7
25
Feature Not Available
8.5
29
8.9
73
8.4
26
8.9
59
7.0
21
Feature Not Available
6.9
24
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.0
36
8.9
71
6.7
31
Feature Not Available
7.4
37
9.1
75
7.6
37
8.9
74
Functionality
7.6
26
Not enough data
8.2
26
Not enough data
8.4
26
Not enough data
8.1
26
Not enough data
7.7
25
Not enough data
6.9
25
Not enough data
Diverse Extraction Points
7.6
26
Not enough data
Analytics
8.1
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
8.3
7
Not enough data
6.7
6
Not enough data
5.6
6
Not enough data
Administration
8.3
7
Not enough data
4.4
6
Not enough data
7.9
8
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
75
8.3
20
7.9
69
7.0
18
Functionality
8.9
96
8.8
19
8.4
97
8.5
20
8.5
98
8.8
20
9.0
98
8.8
20
8.4
95
8.6
20
Development
9.2
20
Not enough data
8.6
15
Not enough data
Management
8.6
17
Not enough data
8.8
20
Not enough data
Integration Options
8.3
7
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
76
|
Verified
8.3
76
|
Verified
8.8
98
|
Verified
8.9
85
|
Verified
7.9
67
|
Verified
7.7
43
8.5
86
|
Verified
8.4
74
|
Verified
7.9
37
8.0
46
|
Verified
7.4
26
Feature Not Available
Campaign Activity
8.7
85
|
Verified
8.4
80
|
Verified
Feature Not Available
8.7
83
|
Verified
8.4
64
|
Verified
8.2
68
|
Verified
8.9
82
|
Verified
8.9
83
|
Verified
8.1
64
|
Verified
7.8
41
Feature Not Available
7.6
41
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Categories
Categories
Shared Categories
Adverity and Funnel are categorized as ETL Tools, Marketing Analytics, and Digital Analytics
Unique Categories
Adverity is categorized as SAP Store, Big Data Integration Platforms, E-Commerce Data Integration, Google Workspace for Marketing, Data Extraction, and E-Commerce Analytics
Funnel has no unique categories
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.2%
Information Technology and Services
5.2%
Online Media
3.6%
Consumer Goods
3.6%
Telecommunications
2.4%
Other
28.0%
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Discussions
Where is the data stored?
2 Comments
BA
On your Big Query or on your adverity accountRead more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 Comments
BA
Hire them! Read more
Why do I need a professional service when I can build my own API connection?
2 Comments
BA
Adverity is easier than build your own API connectionRead more
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
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