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Compare Adverity and Funnel

See this
side-by-side comparison of Adverity vs. Funnel
based on preference data from user reviews. Adverity rates 4.5/5 stars with 123 reviews. By contrast, Funnel rates 4.5/5 stars with 80 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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Adverity
Adverity
(123)
4.5 out of 5
Adverity
Optimized for quick response
Funnel
Funnel
(80)
4.5 out of 5
Funnel
Star Rating
Adverity
Adverity
Market Segments
Adverity
Adverity
Mid-Market (51.7% of reviews)
Funnel
Funnel
Mid-Market (50.0% of reviews)
Entry Level Price
Adverity
Adverity
No pricing information available
Funnel
Funnel
$499 per month

Adverity vs Funnel

When assessing the two solutions, reviewers found Funnel easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.

  • Reviewers felt that Adverity meets the needs of their business better than Funnel.
  • When comparing quality of ongoing product support, reviewers felt that Funnel is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Adverity over Funnel.
Categories
Shared Categories
Adverity
Adverity
Funnel
Funnel
Adverity and Funnel are categorized as Marketing Analytics, ETL Tools, and Customer Data Platform (CDP)
Unique Categories
Funnel
Funnel is categorized as Digital Analytics
Pricing
Adverity
Adverity Pricing
Free Trial Unavailable
Funnel
Funnel Pricing
Standard
$499per month
Business
$799per month
Professional
$999per month
Enterprise & Agencies
Contact sales
Free Trial
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Ratings
Meets Requirements
Adverity
Adverity
8.9
Responses: 106
Funnel
Funnel
8.8
Responses: 72
Ease of Use
Adverity
Adverity
8.2
Responses: 106
Funnel
Funnel
8.4
Responses: 72
Ease of Setup
Adverity
Adverity
7.9
Responses: 76
Funnel
Funnel
8.8
Responses: 41
Ease of Admin
Adverity
Adverity
8.2
Responses: 77
Funnel
Funnel
8.8
Responses: 41
Quality of Support
Adverity
Adverity
9.3
Responses: 101
Funnel
Funnel
9.4
Responses: 69
Ease of Doing Business With
Adverity
Adverity
9.2
Responses: 75
Funnel
Funnel
9.2
Responses: 40
Product Direction (% positive)
Adverity
Adverity
9.2
Responses: 104
Funnel
Funnel
8.5
Responses: 71
Features
Admin Tools
Visual Designer
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Data Transformations
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Breadth of Connectors
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Quality of Connectors
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Workflow
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
User Community
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Management
Reporting
Adverity
Adverity
8.5
Responses: 39
Funnel
Funnel
8.3
Responses: 5
Auditing
Adverity
Adverity
8.4
Responses: 30
Funnel
Funnel
Not enough data available
Data Sourcing
Data Enrichment
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Expandability
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Content Marketing
Adverity
Adverity
Feature Not Available
Funnel
Funnel
Feature Not Available
Multiple Devices
Adverity
Adverity
Not enough data available
Funnel
Funnel
Feature Not Available
Run Time Capability
Real-Time Integration
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Parallel Processing
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Data Chunker
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Data Masking
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Proactive Monitoring
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Marketing Operations
ROI Tracking
Adverity
Adverity
8.6
Responses: 43
Funnel
Funnel
8.4
Responses: 33
Data Collection
Adverity
Adverity
8.9
Responses: 59
Funnel
Funnel
8.7
Responses: 37
Customer Insights
Adverity
Adverity
8.7
Responses: 41
Funnel
Funnel
Feature Not Available
Multi-User Access
Adverity
Adverity
8.8
Responses: 49
Funnel
Funnel
8.1
Responses: 31
Spend Management
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
White Label
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Functionality
Extraction
Adverity
Adverity
9.0
Responses: 48
Funnel
Funnel
Not enough data available
Transformation
Adverity
Adverity
8.5
Responses: 48
Funnel
Funnel
Not enough data available
Loading
Adverity
Adverity
8.3
Responses: 49
Funnel
Funnel
Not enough data available
Automation
Adverity
Adverity
9.0
Responses: 49
Funnel
Funnel
Not enough data available
Scalability
Adverity
Adverity
8.3
Responses: 47
Funnel
Funnel
Not enough data available
Intelligence
Marketing Performance Measurement
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Predictive Modeling
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Recommendation Engine
Adverity
Adverity
Not enough data available
Funnel
Funnel
Feature Not Available
Integration Options
Big Data Processing
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Data Virtualization
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Data Lifecycle Management
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Master Data Management
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Hierarchical Data
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Managed File Transfers
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Asynchronous Messaging
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Platform
Test to Production
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Customization
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
APIs
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Internationalization
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Performance and Reliability
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
User Segmentation and Security
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Campaign Activity
Campaign Insights
Adverity
Adverity
9.1
Responses: 55
Funnel
Funnel
8.5
Responses: 35
Reports and Dashboards
Adverity
Adverity
9.4
Responses: 61
Funnel
Funnel
8.6
Responses: 37
Campaign Stickiness
Adverity
Adverity
8.7
Responses: 38
Funnel
Funnel
8.2
Responses: 28
Multichannel Tracking
Adverity
Adverity
9.3
Responses: 54
Funnel
Funnel
9.1
Responses: 37
Brand Optimization
Adverity
Adverity
8.6
Responses: 40
Funnel
Funnel
Feature Not Available
Predictive Analytics
Adverity
Adverity
Not enough data available
Funnel
Funnel
Not enough data available
Reviewers' Company Size
Reviewers of both Adverity and Funnel were most often representing companies in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Adverity
Adverity
33.6%
Funnel
Funnel
46.2%
Mid-Market
(51-1000 emp.)
Adverity
Adverity
51.7%
Funnel
Funnel
50.0%
Enterprise
(> 1000 emp.)
Adverity
Adverity
14.7%
Funnel
Funnel
3.8%
Reviewers' Industry
Adverity
Adverity Industry
Marketing and Advertising
56.0%
Information Technology and Services
5.2%
Consumer Goods
4.3%
Telecommunications
3.4%
Internet
2.6%
Other
28.4%
Funnel
Funnel Industry
Marketing and Advertising
34.6%
Internet
9.0%
Information Technology and Services
7.7%
Retail
6.4%
Apparel & Fashion
3.8%
Other
38.5%
Reviews
Most Helpful Favorable Review
Adverity
Klaus-M. S.
Administrator in Internet

We can collect all marketing data from different sources and finally have one place where we can track and measure our kpis/metrics. It's flexible in the way our company is. Awesome solution!

Funnel
GM
Administrator in Music

I just got started with this and it seems like a great product!

Most Helpful Critical Review
Adverity
Chander Dhar S.
User in Marketing and Advertising

Would be better if there is more default schema mapping.

Funnel
GI
User in Individual & Family Services

There is nothing I do not like about Funnel. io

Discussions
Adverity
Adverity Discussions
We're looking for a long-term solution to unify our marketing data across different channels, countries, time-zones. How can you help us?
1 comment
Offical Response from Adverity
Yes, we can. By aggregating all your data, we make sure you're able to see the bigger picture of your advertising performance. The next step is to...Read more
I need to merge marketing data, costs and sales performance. Is this possible?
1 comment
Offical Response from Adverity
Even though we focus a lot on data crunching in marketing, our goal is to make it easier for multiple teams within an organization to share and analyze data...Read more
Can I personalize Adverity dashboards?
1 comment
Offical Response from Adverity
Yes, you can - actually, this is the beauty of Adverity' dashboards! Getting all of your relevant data in one place and getting it cleaned and harmonized is...Read more
Funnel
Funnel Discussions
Which advertising platforms does Funnel support?
1 comment
G2
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Which analytics platforms does Funnel support?
1 comment
G2
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Tracking code?
1 comment
G2
Because Funnel doesn't require any IT involvement, you can be up-and-running in less than 30 min.Read more
Screenshots
Videos
Adverity
Adverity Videos
Video Preview

Are you looking for the best end-to-end Marketing Analytics platform? Here are 5 reasons why we believe Adverity can be the right solution for you.

Mindshare Netherlands is the Dutch subsidiary of a global media and marketing services company. With more than 7,000 employees across the globe, Mindshare is responsible for a vast majority of GroupM and WPP's global marketing campaigns. To manage such a large workload, the company had long been on the lookout for a data marketing tool that can optimize data collection, integration, and reporting for its clients. These goals are now met, with the help of Adverity.

reBuy is a reCommerce company based in Germany, founded in 2009. Their online product recycling platform allows users to sell and buy used goods from 14 different categories - from books to user electronics - for reasonable and fixed prices. Here is how Adverity helps them with growth through automated data Integration & analytics.

Funnel
Funnel Videos
No videos provided
Downloads
Adverity
Adverity Downloads
Funnel
Funnel Downloads
No downloads provided
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