# Adverity vs Funnel Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Funnel excels in user-friendliness, with many users highlighting its intuitive interface for data transformation and reporting on media campaigns. This ease of use is a significant advantage for teams looking to streamline their analytics processes.
- **Users say** that Adverity offers a seamless datastream setup and integration experience, which is particularly beneficial for agencies needing to monitor performance insights across various platforms. The platform's ability to create dashboards and graphics easily is frequently praised.
- **Reviewers mention** that Funnel's implementation process is quick and straightforward, with users appreciating the platform's capability to pull data from multiple sources efficiently. This feature is especially valuable for small businesses managing diverse marketing channels.
- **According to verified reviews** , Adverity's customer support is noted for its responsiveness and effectiveness, with users reporting swift turnaround times for queries. This level of support can be crucial for businesses that rely on timely data insights.
- **G2 reviewers highlight** that Funnel's reporting capabilities are robust, with features that allow for detailed performance reviews across different marketing channels. Users find it challenging to manage these insights without such a comprehensive tool.
- **Users report** that while Adverity has a strong focus on ETL processes, some find it less intuitive compared to Funnel, particularly in terms of ease of setup and overall user experience. This can be a consideration for teams prioritizing a user-friendly interface.



| | Adverity | Funnel | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 309 | 165 | 
| **Largest Market Segment** | Mid-Market (42.3% of reviews) | Small-Business (50.9% of reviews) | 
| **Entry Level Price** | Contact Us | Starting at $400.00 | 

---
## Top Pros & Cons

### Adverity

Pros:
- Ease of Use (15 reviews)
- Data Management (10 reviews)

Cons:
- Time-Consuming (6 reviews)
- Complex Setup (4 reviews)

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

---
## Ratings Comparison
| Rating | Adverity | Funnel | 
|---|---|---|
  | **Meets Requirements** | 8.6 (256 reviews) | 8.8 (142 reviews) | 
  | **Ease of Use** | 7.9 (258 reviews) | 8.5 (145 reviews) | 
  | **Ease of Setup** | 7.5 (204 reviews) | 8.8 (104 reviews) | 
  | **Ease of Admin** | 8.0 (144 reviews) | 8.9 (95 reviews) | 
  | **Quality of Support** | 8.8 (249 reviews) | 9.1 (139 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (142 reviews) | 9.1 (94 reviews) | 
  | **Product Direction (% positive)** | 8.9 (244 reviews) | 8.7 (143 reviews) | 

---
## Pricing

### Adverity

#### Entry-Level Pricing

Plan: Custom Pricing

Price: Contact Us

Key Features:
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing

[Browse all 2 editions](https://www.g2.com/products/adverity/pricing)

#### Free Trial

Yes

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.5/10 | 49 |
| **Funnel** | 8.8/10 | 85 |

#### Metrics

| Feature | Adverity | Funnel | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.0 (35 reviews) | 9.0 (70 reviews) | 
| **Engagement** | 7.6 (33 reviews) | 8.9 (68 reviews) | 
| **Entry and Exit Pages** | 7.4 (31 reviews) | 8.4 (46 reviews) | 
| **Standard Event Tracking** | 7.7 (33 reviews) | 8.9 (45 reviews) | 
| **Custom Event Tracking** | 7.4 (33 reviews) | 8.6 (44 reviews) | 
| **Retention** | 7.5 (28 reviews) | 8.5 (56 reviews) | 
| **Return** | 7.8 (26 reviews) | 8.8 (56 reviews) | 
| **Conversions** | 8.0 (34 reviews) | 9.1 (71 reviews) | 
| **Funnels** | 7.4 (31 reviews) | 9.0 (43 reviews) | 

#### Reporting

| Feature | Adverity | Funnel | 
|---|---|---|
| **Real-Time Reporting** | 7.3 (38 reviews) | 8.7 (49 reviews) | 
| **Trending** | 7.9 (32 reviews) | 8.8 (43 reviews) | 
| **Retroactive Reporting** | 7.4 (32 reviews) | 8.7 (62 reviews) | 
| **Segmentation** | 7.0 (33 reviews) | 8.7 (52 reviews) | 
| **Mobile Reporting** | 6.9 (26 reviews) | 8.2 (40 reviews) | 
| **Unification Across Devices** | 7.4 (25 reviews) | 8.1 (55 reviews) | 
| **Custom Reports and Dashboards** | 8.4 (26 reviews) | 9.2 (70 reviews) | 

#### Other

| Feature | Adverity | Funnel | 
|---|---|---|
| **User Data** | 6.5 (31 reviews) | Feature Not Available | 
| **Site Search Reporting** | 7.3 (26 reviews) | Feature Not Available | 
| **Load Time Monitoring** | 6.6 (26 reviews) | Feature Not Available | 
| **Campaign Tracking** | 8.6 (34 reviews) | 8.9 (73 reviews) | 
| **E-Commerce** | 8.5 (28 reviews) | 8.9 (59 reviews) | 
| **Promotional Messages** | 6.7 (22 reviews) | Feature Not Available | 
| **Administration Alerts** | 6.9 (25 reviews) | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | Adverity | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Adverity | Funnel | 
|---|---|---|
| **API / Integrations** | 8.1 (39 reviews) | 8.9 (72 reviews) | 
| **QA Testing** | 6.6 (33 reviews) | Feature Not Available | 
| **Performance and Reliability** | 7.4 (38 reviews) | 9.1 (75 reviews) | 
| **User, Role, and Access Management** | 7.7 (39 reviews) | 8.9 (75 reviews) | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.9/10 | 32 |
| **Funnel** | N/A | N/A |

#### Functionality

| Feature | Adverity | Funnel | 
|---|---|---|
| **Diverse Extraction Points** | 7.7 (31 reviews) | Not enough data | 
| **Data Structuring** | 8.5 (32 reviews) | Not enough data | 
| **Consolidation** | 8.4 (30 reviews) | Not enough data | 
| **Data Cleaning** | 8.2 (31 reviews) | Not enough data | 
| **Cloud Extraction** | 7.7 (28 reviews) | Not enough data | 
| **Visualization** | 6.9 (26 reviews) | Not enough data | 

#### Diverse Extraction Points

| Feature | Adverity | Funnel | 
|---|---|---|
| **Diverse Extraction Points** | 7.7 (31 reviews) | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.3/10 | 13 |
| **Funnel** | N/A | N/A |

#### Analytics

| Feature | Adverity | Funnel | 
|---|---|---|
| **Reports** | 8.7 (13 reviews) | Not enough data | 
| **Dashboard** | 8.2 (13 reviews) | Not enough data | 
| **Web Analytics** | 7.6 (9 reviews) | Not enough data | 
| **Campaign Tracking** | 8.8 (10 reviews) | Not enough data | 
| **Customer Demographics** | 6.0 (7 reviews) | Not enough data | 
| **Predictive Analytics** | 4.8 (7 reviews) | Not enough data | 

#### Administration

| Feature | Adverity | Funnel | 
|---|---|---|
| **Data Storage** | 8.5 (9 reviews) | Not enough data | 
| **A/B Testing** | 4.8 (7 reviews) | Not enough data | 
| **Integrations** | 8.2 (10 reviews) | Not enough data | 

#### Generative AI

| Feature | Adverity | Funnel | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Adverity | Funnel | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 8.5/10 | 133 |
| **Funnel** | 8.4/10 | 24 |

#### Management

| Feature | Adverity | Funnel | 
|---|---|---|
| **Reporting** | 8.1 (82 reviews) | 8.3 (20 reviews) | 
| **Auditing** | 7.9 (69 reviews) | 7.0 (18 reviews) | 

#### Functionality

| Feature | Adverity | Funnel | 
|---|---|---|
| **Extraction** | 9.0 (118 reviews) | 8.8 (19 reviews) | 
| **Transformation** | 8.3 (104 reviews) | 8.5 (20 reviews) | 
| **Loading** | 8.5 (105 reviews) | 8.8 (20 reviews) | 
| **Automation** | 9.0 (110 reviews) | 8.8 (20 reviews) | 
| **Scalability** | 8.4 (101 reviews) | 8.6 (20 reviews) | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 8.3/10 | 24 |
| **Funnel** | N/A | N/A |

#### Development 

| Feature | Adverity | Funnel | 
|---|---|---|
| **Pre-built Connectors** | 8.9 (22 reviews) | Not enough data | 
| **Custom Connectors** | 8.3 (16 reviews) | Not enough data | 

#### Management 

| Feature | Adverity | Funnel | 
|---|---|---|
| **Reporting and Analytics** | 8.7 (18 reviews) | Not enough data | 
| **Data Mapping** | 8.6 (21 reviews) | Not enough data | 

#### Integration Options

| Feature | Adverity | Funnel | 
|---|---|---|
| **ERP Systems** | 7.9 (8 reviews) | Not enough data | 
| **Accounting Systems** | 8.7 (9 reviews) | Not enough data | 
| **CRM and Marketing Automation Systems** | 7.8 (12 reviews) | Not enough data | 
| **EDI** | 7.7 (5 reviews) | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Funnel** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Adverity | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Funnel** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Adverity | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.8/10 | 121 |
| **Funnel** | 8.0/10 | 99 |

#### Marketing Operations

| Feature | Adverity | Funnel | 
|---|---|---|
| **ROI Tracking** | 8.4 (77 reviews) ✓ Verified | 8.3 (76 reviews) ✓ Verified | 
| **Data Collection** | 8.8 (100 reviews) ✓ Verified | 9.0 (87 reviews) ✓ Verified | 
| **Customer Insights** | 7.8 (68 reviews) ✓ Verified | 7.7 (43 reviews) | 
| **Multi-User Access** | 8.5 (87 reviews) ✓ Verified | 8.4 (75 reviews) ✓ Verified | 
| **Spend Management** | 8.0 (39 reviews) | 8.1 (47 reviews) ✓ Verified | 
| **White Label** | 7.5 (27 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | Adverity | Funnel | 
|---|---|---|
| **Campaign Insights** | 8.7 (87 reviews) ✓ Verified | 8.5 (81 reviews) ✓ Verified | 
| **Reports and Dashboards** | Feature Not Available | 8.7 (84 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.4 (65 reviews) ✓ Verified | 8.2 (68 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.9 (83 reviews) ✓ Verified | 8.9 (84 reviews) ✓ Verified | 
| **Brand Optimization** | 8.0 (65 reviews) ✓ Verified | 7.8 (41 reviews) | 
| **Predictive Analytics** | Feature Not Available | 7.6 (41 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Adverity | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (5 reviews) | 7.5 (6 reviews) | 
| **Cross-system Integration** | 6.7 (5 reviews) | 6.9 (6 reviews) | 
| **Proactive Assistance** | 5.3 (5 reviews) | 6.9 (7 reviews) | 

---
## Categories
**Shared Categories (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Adverity (6):** [SAP Store Software](https://www.g2.com/categories/sap-store), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)



---
## Reviewer Demographics

### By Company Size

| Segment | Adverity | Funnel | 
|---|---|---|
| **Small-Business** | 39.6% | 50.9% | 
| **Mid-Market** | 42.3% | 43.5% | 
| **Enterprise** | 18.1% | 5.6% | 

### By Industry

#### Adverity

- **Marketing and Advertising:** 58.3%
- **Information Technology and Services:** 4.5%
- **Consumer Goods:** 3.4%
- **Online Media:** 3.4%
- **Telecommunications:** 2.1%
- **Entertainment:** 1.7%
- **Retail:** 1.7%
- **Internet:** 1.4%
- **Computer Software:** 1.4%
- **Insurance:** 1.4%
- **Other:** 20.7%

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

---
## Alternatives

### Alternatives to Adverity

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (796 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1225 reviews)

### Alternatives to Funnel

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (796 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)

---
## Top Discussions

### Adverity

- Title: [Why do I need a professional service when I can build my own API connection?](https://www.g2.com/discussions/data-connectors-management) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?](https://www.g2.com/discussions/how-to-start-a8ce2f12-bb71-4b6b-9e7f-dd2ee3fffd20) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Where is the data stored?](https://www.g2.com/discussions/data-storage-3897b135-1c79-41fe-bb2a-98d69d767a61) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Adverity used for?](https://www.g2.com/discussions/what-is-adverity-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Adverity is an integrated data platform that is used to help marketing and analyst teams improve marketing performance and make informed decisions. This is..."
- Title: [Can you help me getting my data into our BI tool?](https://www.g2.com/discussions/bi-tools) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Of course. Our data integration engine collects all your data, transforms it on the fly and is able to send it to any destination. This includes data..."

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adverity-vs-funnel)