---
title: Adverity Reviews
meta_title: 'Adverity Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 325 reviews by the users' company size, role or industry
  to find out how Adverity works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 325
  scale: '5'
date_modified: '2026-08-04'
parent_category:
  name: Cloud Data Integration
  url: https://www.g2.com/categories/cloud-data-integration
---

# Adverity Reviews
**Vendor:** Adverity GmbH  
**Category:** [ETL Tools](https://www.g2.com/categories/etl-tools)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 325
## About Adverity
Adverity is the marketing data intelligence company seen as the foundation that makes enterprise marketing AI work. Adverity Connect is an enterprise-grade marketing ETL. It pulls data from 600+ sources, harmonizes it so metrics are comparable across platforms, monitors it continuously for quality, and delivers it into the customer's warehouse. The data foundation for marketing. Adverity Atlas is a marketing knowledge layer. It sits on top of any data warehouse and gives AI the knowledge and context to work accurately on marketing data. Use it through the UI and it works as an autonomous marketing analyst. Connect it to your own AI program and it becomes the knowledge layer your agents run on. Connect builds the data foundation. Atlas is the knowledge layer that makes marketing AI work. Built from a decade of enterprise brand and agency deployments representing over $80 billion in managed ad spend.



## Adverity Pros & Cons
**What users like:**

- Users praise the **intuitive interface** of Adverity, appreciating its clarity and ease of use for daily operations. (16 reviews)
- Users highlight the **seamless integrations** of Adverity with various marketing platforms, enhancing data management efficiency. (11 reviews)
- Users value the **ease of integration and data management** in Adverity, streamlining workflows and connecting various sources effortlessly. (10 reviews)
- Users value the **easy integrations** of Adverity, enabling seamless connectivity with various marketing platforms and data sources. (10 reviews)
- Users praise the **clear and intuitive user interface** of Adverity, enhancing their overall experience in data management. (10 reviews)
- Users commend the **responsive customer support** of Adverity, ensuring effective solutions and assistance throughout their experience. (9 reviews)
- Data Integration (9 reviews)
- Helpful (9 reviews)
- Simple (8 reviews)
- Automation (7 reviews)

**What users dislike:**

- Users report that Adverity can be quite **time-consuming** , especially with slow data pipeline processing and job creation delays. (7 reviews)
- Users experience a **complex setup** requiring technical knowledge, leading to challenges with integrations and custom reporting. (4 reviews)
- Users find **data management challenging** due to a complicated interface and limitations in API setups and visualizations. (4 reviews)
- Users find the **difficult learning** curve in Adverity frustrating, especially with setup and advanced feature integrations. (4 reviews)
- Users note the **limited customization** in Adverity, requiring exports to other tools for deeper analysis and tailored reporting. (4 reviews)
- Users experience **significant time delays** with Adverity, which complicate data pipeline management and reporting accuracy. (4 reviews)
- Difficult Setup (3 reviews)
- Expensive (3 reviews)
- Users note several **feature limitations** in Adverity, impacting data environments, metrics availability, and UI flexibility. (3 reviews)
- Users experience a **lack of information** regarding errors and ticket updates, leading to confusion and frustration. (3 reviews)

## Adverity Reviews
  ### 1. Useful ETL Tool

**Rating:** 3.0/5.0 stars

**Reviewed by:** Beatriz M. | Senior Digital Marketeer, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 16, 2021

**What do you like best about Adverity?**

The simplicity of the platform regarding the datastreams creation. We really like the structure of the platform, how easy is to create the individual datastreams, scheduling and destinations. Also the configuration mapping is useful for someone that is not very tech so that everyone can understand it from different departments. The destination with Google Big Query and Amazon S3 is very recommendable, as it is a faster way of connecting all the data, instead of using a passive destination.

**What do you dislike about Adverity?**

The complexity of the platform regarding the rules that you can add and the technical part. When you need to create a Bundle in order to have several datastreams connected. We would recommed to integrate a way without the Bundle so that you can avoid issues. Also the passive destination with Google Data Studio is not helping to show the data easily. Our feeling was back and force within the platform, while we just wanted to have all costs from different platforms in one place.

**Recommendations to others considering Adverity:**

Useful ETL Tool for basic purpusses integrating all platform costs. I recommend it.

**What problems is Adverity solving and how is that benefiting you?**

The problems were mainly related to the scripts and Bundle issues. Also, with the passive destination of Google Data Studio, we weren't able to see at the beginning a few data streams, for instance, the conversions from Google Adwords, and we needed to implement a bunch of rules. After they've been resolved it has added value to our business model. Now is a useful tool that we have to pull the different costs across Power BI, for instance, to see all our data across different panels.

  ### 2. Recommend. Lots of data connectors and 10/10 support team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jennifer G. | Head of Performance, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 14, 2024

**What do you like best about Adverity?**

Adverity allows us to pull in multiple data sets from different platforms and transform it into useable tables. Data scheduling is reliable and allows us to push data out to Google Big Query daily. Without adverity we wouldn't be able to combine all data sources into one report which is vital for our business. This saves invaluable time each day. The support team is super responsive and incredibly knowledgeable if you do ever have an issue.

**What do you dislike about Adverity?**

Sometimes not all metrics you see in a platform are available in adverity reports but assume this is API limitations rather than the platform.

**What problems is Adverity solving and how is that benefiting you?**

Adverity allows us to pull data sets from multiple sources so they can be pushed out into Google Big Query tables

  ### 3. Great costumer support and quick resolution

**Rating:** 5.0/5.0 stars

**Reviewed by:** Felipe S. | Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 20, 2024

**What do you like best about Adverity?**

Alex Butler is a guy who's on top of your product. He's very responsive and on top of eveything. This makes the relationship strong.

**What do you dislike about Adverity?**

The UI has some room for improvements. I had challenges when trying to debug and issue or find what I'm looking for.

**What problems is Adverity solving and how is that benefiting you?**

Data ingestion proccess. We're very lean on the aspect because of Adverity.

**Official Response from Marketing Team:**

> Hi Felipe, thank you for your kind review! 

I'm glad to hear that Adverity helps you more effectively collect and manage data. I'm also thrilled that you get along well with Alex -- we're lucky to have him on the Account Management team!

Regarding your note on UI improvements, I think you might be interested in our Research Lab. Our team is always looking for hands-on feedback as we continue to improve the product. The Research Lab gives you the opportunity to input and potentially having an impact on future UI updates. I've linked our webpage below so you can learn more :)

Thank you again for your review, we look forward to powering your future data products!

Best,
Michelle from Adverity

  ### 4. Central tool to automate the data downloads and the import on our DB. Smart and tailored.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Giacomo B. | Junior Data Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 14, 2019

**What do you like best about Adverity?**

The high number of connectors is fundamental for this type of service: Adverity has all the connectors you may need. The real strenghts are the speed in setting datastreams and their support team: timely and always helpful.

**What do you dislike about Adverity?**

Only after a while Adverity becomes an user friendly platform. I really suggest that you have to manage it from the beginning.

**What problems is Adverity solving and how is that benefiting you?**

Whit Adverity nobody has to do manual downloads anymore.

**Official Response from Marketing Team:**

> Hi Giacomo,

Thank you for the great review and constructive feedback on our product. We truly appreciate it.

Cheers,
Your Adverity team

  ### 5. Excellent tool, easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.)

**Reviewed Date:** August 21, 2024

**What do you like best about Adverity?**

I love how accessible Adverity is - it is incredibly easy to use, and is very configurable. Getting Adverity configured to write data our company's Snowflake database was relatively straightforward, and it's been pretty smooth sailing since we got it set up.

**What do you dislike about Adverity?**

Product could use better visibility into what version of an API Adverity is running on, and more accessible roadmap for upgrading API versions.

**What problems is Adverity solving and how is that benefiting you?**

Adverity is helping us manage how we access APIs across different platforms, and reducing the amount of effort it takes us to stay up to date with various APIs, and pull data from those platforms.

**Official Response from Marketing Team:**

> Hi there, thank you for the kind review! I'm glad to hear that Adverity is helping your team build a solid data foundation and stay up-to-date with the latest data connectors and API updates.

You make a great point on visibility into API updates! While our Release Notes contain the latest API updates (I have linked this below), we are also working on an in-platform resource that makes it easy to see critical API updates, as well as required next steps. We will be sure to communicate that as soon as it's complete.

Thank you again for the review, we look forward to sharing updates in the near future on features that can further save your team time on data management!

Best,
Michelle from Adverity

  ### 6. Transforming Data Into Insights with Ease

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 10, 2024

**What do you like best about Adverity?**

Adverity simplifies data integration and analytics with its user-friendly platform, customizable dashboards, and powerful automation tools.

**What do you dislike about Adverity?**

While Adverity is powerful, it can have a steep learning curve initially, and some advanced features may require more robust documentation or support for seamless use.

**What problems is Adverity solving and how is that benefiting you?**

Adverity streamlines data integration by connecting multiple sources into one centralized platform, eliminating manual data handling and reducing errors. This saves time, enhances reporting accuracy, and provides actionable insights to drive better decision-making.

  ### 7. Fast connection to our Data sources.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Edouard M. | Lead Data Engineer, Enterprise (> 1000 emp.)

**Reviewed Date:** March 28, 2024

**What do you like best about Adverity?**

Simple UI
Easy to use.
Does not requires advances developement knowledges.
We get support from the Adverity team. They always solved our issues.
Adverity tool is reliable and performing well.
We constantly get new features and datasoure available

**What do you dislike about Adverity?**

UI was recently improved but was not the easiest at the beginning

**What problems is Adverity solving and how is that benefiting you?**

Easy access to our datasources
Predefined connectors
Easy selection of our dimensions and metrics
It enables us to build efficient and straightforward ETLs

**Official Response from Marketing Team:**

> Hi Edouard, thank you for your kind review and feedback!

We’re incredibly proud of our data connectivity, and I’m really glad to hear that this has brought so much value to your team.

While we strive to keep UI improvements as non-disruptive as possible, I apologize if any changes caused confusion. If you are interested in getting an early look at certain features and updates, I welcome you to join the Adverity Research Lab using the link below. With this, you may receive the opportunity to provide early feedback on certain changes in the platform :)

Thank you again for your review, your feedback helps us improve the product. 

Kind regards,
Michelle from Adverity

  ### 8. Powerful tool, but very complex to use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Albrecht F. | Head of Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 24, 2024

**What do you like best about Adverity?**

Really powerfull, can pull data from any source an combine it, so it shows up in the reports together - e.g. good for comining tracking / reporting tool results like from GA4 with media ad spents from Google Ads, Bing, Criteo, Meta, Pinterest, etc.
Once the reports are setup, it is quite simple to use

**What do you dislike about Adverity?**

Setup is quite complex, and migration to GA4 was not really easy. As a not daily user, you need to book addon support

**What problems is Adverity solving and how is that benefiting you?**

Bringing  costs together with results

  ### 9. The Adverity is a good tool to manager the data of all the platforms.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Yumi T. | BI Supervisor, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 21, 2024

**What do you like best about Adverity?**

I like best about Adverity is easy to use.

**What do you dislike about Adverity?**

I dislike about Adverity is sometimes the data of some platform come incorrectly, so the Adverity is a little bit instable.

**What problems is Adverity solving and how is that benefiting you?**

The facility to use Adverity to consolidate the data of the all the platforms.

**Official Response from Marketing Team:**

> Hi Yumi, thank you for the kind review. It's great to see that you are finding value in Adverity for your data projects!

I'm sorry to hear that there may be times where you need to go back in to troubleshoot your data! We are currently working on new features that will help proactively identify potential errors from the source in order to maintain high data quality. We look forward to sharing those soon! In the meantime, our latest Data Extract Preview feature may help you troubleshoot datastreams -- I have attached some documentation for this feature.

Thank you again for the kind review!

  ### 10. A great platform for visualizing historical results

**Rating:** 4.5/5.0 stars

**Reviewed by:** Trevor R. | Enterprise (> 1000 emp.)

**Reviewed Date:** November 02, 2023

**What do you like best about Adverity?**

The platform is easy to use and suits a range of requirements from the most basic tasks to some of the more complex ones. The platform does this in rapid time and makes sifting through large datasets incredibly easy.

**What do you dislike about Adverity?**

A possible improvement would be to have a better overview of data that is being imported such as the number of rows, total disk usage and potential feeds or imports which are not used and can therefore be deleted. With significant amounts of data being imported there is a large amount that does not get used or which gathers dust. A better way to monitor these and be able to identify what can be deleted or decommisioned would be helpful.

**What problems is Adverity solving and how is that benefiting you?**

Storing aggregated data in a way that this can be monitored over time to identify shifts and changes. The main usage is as a way of monitoring email campaign performance coming out of Salesforce Marketing Cloud. With a bespoke solution currently being used, we are able to track emails in greater detail.

**Official Response from Michelle LaGrutta:**

> Hi Trevor, thank you for the review! Time-to-value is incredibly important to us, so I’m glad to hear Adverity’s data management tools helps your team work efficiently. 

We have additional data quality tools coming down the pipeline that I hope will continue to bring value to your team.

For help with getting a better overview of your datastream usage, I recommend taking a look at the Usage Manager, or the Performance Manager. I included a link to some documentation below! Additionally, you can navigate to Activity → All data extracts to view this information at the data extract level.

Finally, you can always speak with your Account Manager about scheduling a Health Check with a member of our Professional Services team to optimize the data usage of your account.

I hope these are helpful tools, but we are always here to support further if you need anything!

Thank you for your helpful feedback,
Michelle from Adverity

  ### 11. Straightforward functionality, leans towards customization/flexibility, and reliable tech support.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kyle W. | Enterprise (> 1000 emp.)

**Reviewed Date:** September 06, 2023

**What do you like best about Adverity?**

Reviewer technical level: BI Engineering/Analytics
Company use case: Primarily ETL
Review Date: 2023-09-06
Time using platform: 6+ Months

Foundational functionality:
•Straightforward and solid. Large swath of API connectors to work from. Lot's of thoughtful QoL additions that make managing hundreds of connections at the enterprise level fairly straightforward that were overlooked in other platforms we demo'd. Setting up siloed workspaces was simple, authorizing connections was easy, and the platform does a good job of notifying you when there are any authentication issues (which has been a rare occurrence).

Flexibility/Customization:
•Probably the most standout feature of Adverity we noticed in the demo phase was the inclination for flexibility and customization. You can set data extracts without about any refresh window and cadence you want, up until the point you run into the APIs providers' limits themselves. This makes setup much less tedious. Other platforms we trialed often imposed refresh window and cadence limits, which frustrate the datastream config/testing processes.
•You can get the data transformed in about any way you'd need it through Adverity's "enhancements" tools.
•Data previewing and local exporting is great - makes testing and troubleshooting a breeze.

Support:
•What kind of support you'll get is really the single largest source of apprehension when contracting with a new vendor, and I have no shortage of wonderful things to say about the support we've received from Adverity's team.
•Account Support - Our manager Alex does a phenomenal job at staying engaged with company priorities, steps into the technical conversation to escalate when necessary, and has also provided guidance on how to approach stickier technical issues when it's on the Adverity+API Provider side.
•Technical Support - Where Adverity has really shined. Every single technical question or issue we've brought to Adverity and our frontline support Prez, and there have been quite a few, have been answered and addressed promptly. We feel valued and heard by their engineering team when we need things addressed.

Analytics/Visualizations:
•Cannot speak to these functionalities - we primarily use Adverity as an ETL vendor to ingest data to our internal data warehouse for on-prem analytics and reporting.

**What do you dislike about Adverity?**

Documentation:
•There are times that documentation seems lacking for some datas ources or enhancements, or that examples provided are a bit too basic. Adverity has been pretty good about taking feedback on these issues when we provide it though.

Transformations:
•Enhancements, while flexible overhaul, are often not very intuitive, or somewhat cumbersome. It's been the case that we'll have to walk through what we're trying to accomplish with the support team and get their instructions on what to do to accomplish a given transformation. They do tend to just work once set up though.

**What problems is Adverity solving and how is that benefiting you?**

We considered using our internal Data Engineering team to create and manage connectors to the platforms we use, but ultimately it's proven far more cost-efficient and agile to use a third-party vendor like Adverity to maintain those connections.

**Official Response from Michelle LaGrutta:**

> Hi Kyle, thank you for your review!

I’m thrilled that you find great value out of Adverity’s data connectivity and management tools.

We’re incredibly proud of our Support and Account Management teams - it’s great to hear they are a helpful resource.

I also want to thank you for your helpful feedback regarding documentation. We’re currently in the process of revamping our documentation and educational content as a whole, which hopefully will be even more helpful in the future.

Additionally, we have an exciting feature coming soon that will make custom data transformations easier to build.

Thank you,
Michelle from Adverity

  ### 12. Simple and complete tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** April 03, 2024

**What do you like best about Adverity?**

Setting up and integrating our data sources was very simple, thanks to the intuitive interface and clear instructions. Any questions or issues I encountered were addressed promptly and with a high level of competence by customer support.

**What do you dislike about Adverity?**

One aspect that I found lacking was the availability of metrics and dimensions in certain connectors. Specifically, I felt that two to three connectors could benefit from offering a wider range of metrics and dimensions.

**What problems is Adverity solving and how is that benefiting you?**

Adverity streamlines data management by consolidating data from multiple sources, enriching it with valuable insights, and automating report generation. This enables us to gain a unified view of our information, make informed decisions, and save valuable time.

**Official Response from Marketing Team:**

> Hi there, thank you for your review. I’m very happy to hear that our platform is providing value across your data pipeline and that Support continues to serve your team in a meaningful way!

We have additional data quality features coming down the pipeline and have just launched a gen AI custom enrichment tool – I hope these can continue to improve your experience with us.

While we strive to maintain high quality connectivity, I appreciate the feedback regarding a few connector APIs. I invite you to share your feedback to your Account Manager or by using the Feedback Submission form in the in-platform Help Center (just click the ‘Help’ button on your top menu bar!). This can help our teams look into specific connectors and see if its possible to add additional data fields.

Finally, if you can please either reply to our customer newsletter or reach out to your Account Manager, I would love to thank you for your review!

Thank you for your review and your continued partnership,
Michelle from Adverity

  ### 13. Adverity is a swiss knife for all analytics data, and more

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 27, 2024

**What do you like best about Adverity?**

Setting up datastreams, managing workspaces is very easy and intuitive. As an Adverity admin for our organization, things are very easily set up.

**What do you dislike about Adverity?**

Cannot visualize the total infrastructure load on the platform. Some API integrations to manage the platform programmatically are not yet documented and/or implemented.

**What problems is Adverity solving and how is that benefiting you?**

It seems Adverity is giving access tokens for API integration, which weren't available before.

**Official Response from Marketing Team:**

> Hi there, thank you for your kind and helpful review! 

We're very proud of our data connectivity features and are always expanding in this area. I'm glad to see we provide value for you here and help you effectively manage your data! Any additional feedback or suggestions are always welcomed.

One tool that may help with understanding infrastructure load is the Performance Manager. If you navigate into the Activity tab (under Connect Data) then click "Performance" at the top, you'll be able to see a list of data tasks, their run times, and suggestions on how to optimize them. Scrolling down on the page allows you to filter by data source type or by task load time, so this may help you single out problematic data sources. We're also working on a new Data Volume notifications feature that may also be useful in this area -- stay tuned for more information there!

Finally, if you can please either reply to our customer newsletter or reach out to your Account Manager, I would love to thank you for your review :)

Kind regards,
Michelle from Adverity

  ### 14. An Amazing Platform for a Full Visualization Pipeline

**Rating:** 5.0/5.0 stars

**Reviewed by:** Landon P. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 20, 2023

**What do you like best about Adverity?**

Adverity is excellent at all aspects of data visualization (data connection, transformation and visualization).

**What do you dislike about Adverity?**

The learning curve is very steep and takes a good 6-8 weeks of really digging in to understand the system

**What problems is Adverity solving and how is that benefiting you?**

Our agency needed a single platform that allowed us to connect to various different APIs, standardize and prep the data for visualizations to be shared with various client stakeholders and Adverity is solving this problem for us

**Official Response from Samia Kenley:**

> Hi Landon,

Fantastic feedback!

We are delighted to know that our solution is providing you great value and streamlining your client communications. Please reach out to your account manger for details on the Adverity Academy, which provides courses from foundation to professional, helping to ease the learning curve. 

I have passed on your compliments and feedback to the product team. 

You may be interested in joining our Customer Focus Clinics, that are planned every 8 weeks. These webinars are designed to keep our customers up to date on Adverity’s solutions as well the opportunity to ask questions directly to our experts. If you would like to join, please reach out to your account manager!

Many thanks,

Samia from Adverity

  ### 15. Adverity, the ETL tool to use.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Faber H. | Digital marketeer, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 03, 2024

**What do you like best about Adverity?**

Very intuitive, a lot of available connectors. Support is quick. New features get added regularly.

**What do you dislike about Adverity?**

No significant problems with adverity. Keep going as you are doing.

**What problems is Adverity solving and how is that benefiting you?**

Consolidating all data streams in a bundle so we can visualise our ad spend and other important metrics & dimensions in 1 looker studio report using GBQ.

**Official Response from Marketing Team:**

> Hi Faber, thank you for your kind review, we appreciate the feedback!

We strive to continue to add exciting new features to help you get the most out of your reporting. Based on your review, I think you might be interested in the Adverity Research Lab! By joining the Research Lab, you may receive opportunities to view and provide early feedback on upcoming platform changes. I included a link to the signup page below if you wish to learn more!

Finally, if you can please reach out to your Account Manager with a screenshot of this review, I would love to thank you for leaving this review!

Best,
Michelle from Adverity

  ### 16. Comprehensive and intuitive ETL for a small team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.)

**Reviewed Date:** March 11, 2024

**What do you like best about Adverity?**

Its very intuitive to use and has all of the key data sources we need.  In instances where there is not a data source, the Adverity team plays a crucial partner in helping to set up new connections.

**What do you dislike about Adverity?**

They still do not have a robust set of features to allow for dev vs. production data environments, but I know its on their roadmap.  Their newer internal data storage solution is very limited, but we send to an external storage, so it hasn't been a huge blocker.

**What problems is Adverity solving and how is that benefiting you?**

This is a perfect solution for smaller orgs that may not be able to stand up a full data engineering team.

**Official Response from Michelle LaGrutta:**

> Hello, thank you for leaving this helpful review! We take great pride in the flexibility and number of API connections we offer - I’m really glad to hear that we’re able to consistently supply the high quality data sources that your team requires.

While our internal data storage offering might not suit your needs in its current state, I hope this can be a helpful tool in the future as we continue to improve upon this feature. Thank you for the feedback on this, I will be share it with our team.

I’m also glad to hear that you are looking forward to our upcoming data features. Please be sure to share your interest with your Account Manager so they may share any early testing opportunities, should they arise :)

Please feel free to either reply back to our message, or send a screenshot of your review to your Account Manager so we can properly thank you for leaving us a review

Best,
Michelle

  ### 17. Very adaptable tool with great customer service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 08, 2024

**What do you like best about Adverity?**

+ Very adaptable enrichments when you have knowledge in Python
+ Clear overview of datastreams/processes and their current status
+ Helpful and friendly support-team - quick response time, satisfactory solutions
+ Very customer-oriented and flexible account manager
+ Continuous addition of connectors and features
+ Helpful previews of enrichments and datastream adaptations before deployment
+ Fast processing and clear error handling

**What do you dislike about Adverity?**

- Difficult to get into for people that don't specialize in data-integration/processing

**What problems is Adverity solving and how is that benefiting you?**

* Automatization of ETL processes over various marketing plattforms
* Automated Naming Convention Check to ensure data quality

**Official Response from Marketing Team:**

> Hi there, thank you for your kind and helpful review!

I’m thrilled to hear that both our platform and our customer-facing services are providing value to your team. It’s great to see that you are using Smart Naming Conventions, so I hope you will look forward to other data quality features that we have coming down the pipeline!

I appreciate your feedback regarding the learning curve. We’re helping overcome knowledge gaps via our new in-platform Help Center, but I think you might be interested in our newest feature, the Enrichment Copilot!

The Enrichment Copilot is a gen AI tool that allows you to create custom data enrichments using a chat interface. All users need to do is type in the changes that they want to see to a datastream, and the Copilot will provide custom code. I think this can help users that are less data-savvy transform and enrich data much easier. I’ve attached a link to the informational video below if you want to learn more :) 

If you can please reply back to our newsletter where you found this link, or contact your Account Manager, I can get you set up with your review reward!

Thank you again for your helpful review,

Michelle from Adverity

  ### 18. Bulky, unperformant and unflexible solution for fundamental tasks

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 21, 2023

**What do you like best about Adverity?**

For a professional Data Engineer or Analyst using Adverity on a daily basis, it is hard to think of any benefit. For someone unexperienced it may provide benefits in setting up first data pipelines. But even at this task Adverity is extremely limited.
Yet, it makes the start and integration very easy.

**What do you dislike about Adverity?**

Adverity openly advertises itself as a tool to handle "big data". The reality is, once you are processing vast amounts of data, it crashes due to missing ressources. Contacting the support will lead to solutions like: "Try to separate your data into smaller pieces and process them stepwise" - This is not how you are supposed to handle data.
Even smaller volume of data will lead to slow processing. Automatic schema recognition is not really working. "Enrichments", which are supposed to be modules to transform your data, are extremely limiting and unreliable. We were even told by the Account Manager, that it is not really serving as a full data transformation tool. 
Setting up connections to sources is also extremely tidious. Some offer customization, some do not offer any customization.
Probably the most surprising fact for any data engineer is, that batches are stored as .csv files on their servers. Besides that, this is extremely inefficient as it also makes quick and easy data exploration not possible.
Additionally, agencies of any kind should avoid working with Adverity, for the simple fact that their pricing models are not adjusted to agencies: they massively scale up costs when having multiple accounts in your marketing tools.

**What problems is Adverity solving and how is that benefiting you?**

It did make data collection easier in some aspects.

**Official Response from Michelle LaGrutta:**

> Thank you for leaving this feedback with us. I apologize that your current Adverity experience is not meeting our standards and would love to discuss these concerns further with you and your team. 

I am including some product information below that may prove helpful, but please reach out to the contact at the bottom of this response so we can provide direct assistance. 

A large number of agencies and enterprise customers use Adverity to process large volumes of data. While I am surprised to hear you are experiencing difficulty in this area, I appreciate your feedback and have a resource to help!

We just launched a third-party BI connector last week that massively simplifies big data manipulation for tools like PowerBI, Tableau, and even files. I am happy to send you resources or set up time for a member of our team. We can help get this set up with Smart Naming Conventions or our data quality notifications to ensure value all along the data pipeline. 

You may lean on your Account Manager to discuss any data connector setup needs, including questions about adding additional endpoints. We can always set up workarounds for connectors that aren’t yet available, such as Mailgun or email attachments data collection.

While our templated data enrichments offer basic transformations, our custom regex enrichments are quite powerful and cover a wide range of use cases, including the transformation of large datasets. We have dedicated consultants that can assess your current needs and put together a solution - please let us know! 

Finally, we use a usage-based pricing model, but are happy to work with you to optimize account setup. I’m sure our teams will be able to land on a package that satisfies both parties while also taking your team’s future data needs into consideration. 

Thank you again, we look forward to resolving these concerns and improving your experience. Please contact our VP of Account Management, Kirsten Buchta, at kirsten.buchta@adverity.com for further assistance. 

  ### 19. Automated digital marketing data quick

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jerod O. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 28, 2024

**What do you like best about Adverity?**

Adverity lets our analysts source data and provide client focused reporting faster than ever.  No more client specific data processes or reporting.  Our analysts can be significantly more effecient and effective.

**What do you dislike about Adverity?**

Reporting and dashboards feel basic and Adverity is slow to adopt generative AI and integrate it into the product.

**What problems is Adverity solving and how is that benefiting you?**

Adverity manages all of our APIs and provides a universal marketing schema for all of our client data.  Adverity is amazing at allowing us to setup a client instance quickly and deliver preformatted reports in days.

**Official Response from Marketing Team:**

> Hi Jerod, thank you for your kind review!

I’m thrilled to hear that Adverity is helping you tackle data-related challenges for your clients. Time-to-value is critical when working with clients, and we’re continuing to improve upon our features that can help your teams work as quickly and efficiently as possible.

I appreciate your feedback regarding AI, and have an exciting update for you here! We will have an update to our AI vision very soon, which will coincide with the launch of our first gen AI feature this month. Your Account Manager can provide additional information, but I wanted to share this exciting information now! 

Thank you again for your review, your feedback helps us improve the product and we look forward to powering your data projects.

Kind regards,
Michelle from Adverity

  ### 20. I appreciate the amount of data sources, Adverity data cloud and creation of dashboards.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Lukáš C. | General Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 19, 2024

**What do you like best about Adverity?**

All in one place, data dashboards and your customer support.

**What do you dislike about Adverity?**

The difficulties in finding the proper target fileds.

**What problems is Adverity solving and how is that benefiting you?**

all in one place - no need for using another solutions, we have it as a new product in our portfolio for our clients,

  ### 21. Nice tool that has a lot of functionalities

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 02, 2024

**What do you like best about Adverity?**

Adverity is a nice tool with lots of features

**What do you dislike about Adverity?**

Some of Adverity functonalites are not easy to use for a beginner

**What problems is Adverity solving and how is that benefiting you?**

Importing data easily and with specific features that do not always exist on other connectors

  ### 22. Adverity Transition

**Rating:** 4.5/5.0 stars

**Reviewed by:** Steph S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 31, 2024

**What do you like best about Adverity?**

The layout of the site is extremely user-friendly and the support team is constantly ready to answer any question(s) you may run into while setting up datastreams and enrichments. Our company made the switch from Trifacta Data Prep to Adverity a couple of months ago, and although there has been a lot of new terrain to cover, we're so happy we went this route!

**What do you dislike about Adverity?**

Overall, it's a great platform, but the one thing I've found frustrating, moving from Trifacta Data Prep to Adverity, is the inability to see discrepancies without running a fetch and getting an "issue".

**What problems is Adverity solving and how is that benefiting you?**

Manual troubleshooting

**Official Response from Michelle LaGrutta:**

> Hi Steph, thank you for leaving this kind review and welcome to Adverity! I’m so glad to hear that you are enjoying the platform and that our Support team is a valuable resource.

To help with data discrepancies, you can set up a variety of datastream notifications related to warnings and errors that can help you catch issues sooner! Please see the attached documentation for additional information, or feel free to reach out to your Account Manager for assistance with this.

Additionally, I will follow up with an email about an upcoming beta program related to custom data notifications :) 

Thank you for helping us continue to improve our platform!
Michelle from Adverity

  ### 23. Overall I have a good experience with Alteryx.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 08, 2024

**What do you like best about Adverity?**

It makes my daily work a lot easier, a lot of connectors

**What do you dislike about Adverity?**

In the past features were activated without testing on our side (coursed a lot of problems and took some time to fix it)

**What problems is Adverity solving and how is that benefiting you?**

Adverity solves the problkm to fetch the data and to store it in our DWH.

  ### 24. Easy to use tool and excellent customer support to assist with any challenges

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 08, 2024

**What do you like best about Adverity?**

Customer support team is very responsive to any query and is always able to offer solutions to challenges I am facing.

**What do you dislike about Adverity?**

Perhaps more documentation to how to create custom enrichments

**What problems is Adverity solving and how is that benefiting you?**

Unifying different data sources to allow clean data to be ingested into our database solution

**Official Response from Marketing Team:**

> Hi there, thank you for the kind feedback! I’m thrilled that Adverity can provide value along your data pipeline, and that our Support is an asset to your team.

I have great news regarding your feedback on enrichments! Yesterday we launched our Enrichment Copilot, a gen AI tool that helps you create custom enrichments! All you need to do is type in the changes that you want to make to a datastream, and the Copilot will provide custom code for you. It’s really handy! I’ve provided a link to the informational video below 🙂

Finally, if you can please either reply to our customer newsletter or reach out to your Account Manager, I would love to thank you for your review!

Thank you,
Michelle from Adverity

  ### 25. Very useful tool to collect data through marketing plateforms

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 31, 2024

**What do you like best about Adverity?**

We use Adverity to collect data from marketing platforms to send it to a cloud. The tool is user-friendly and there is a dedicated support team to answer your questions. 
We use it every day and we rarely see problems with data being collected.

**What do you dislike about Adverity?**

It may lack information on how to use certain KPIs and dimensions, especially for platforms which have their own specificities in the API. However, after a few months of usage, it's much easier.

**What problems is Adverity solving and how is that benefiting you?**

Avderity makes it much easier to collect data from various data platforms and send them to a unique place. This makes our dashboards' creation much easier and help answer our clients' needs

**Official Response from Michelle LaGrutta:**

> Hi there, thank you for leaving us a review! It’s great to hear that Adverity is providing value to both your team and your clients, and I hope our upcoming data quality features will only further improve your experience with the platform.

For more complex APIs, I recommend reaching out to your Account Manager if you plan on adding new data connectors or starting a new data project. They should be able to either provide recommendations for metrics or direct you towards a helpful resource :) 

Please feel free to either reply back to our newsletter, or send a screenshot of your review to your Account Manager so we can properly thank you for leaving us a review!

Thank you for your feedback and helping us improve our platform,
Michelle from Adverity

  ### 26. Adverity has greatly organized the way we present data and insights to clients

**Rating:** 4.0/5.0 stars

**Reviewed by:** Trish I. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 15, 2023

**What do you like best about Adverity?**

Reduced time and work it takes to set up a report and import data

**What do you dislike about Adverity?**

Sometimes restricted in the data we can ingest

**What problems is Adverity solving and how is that benefiting you?**

adverity is consolidating the work that it used to take to provide data to clients, as well as providing client direct access to that data, reducing back and forth in communications and versioning of report outputs

**Official Response from Michelle LaGrutta:**

> Hi Trish, thank you for your review! I’m so glad to hear that Adverity’s data connectivity and reporting tools bring value (and stronger data ownership!) to both you and your clients. 

We have additional data features coming down the pipeline that will hopefully continue to increase efficiency across your team. 

Connectivity is a huge priority for our team, so I’m sorry to hear that you are experiencing some data ingestion gaps. While we are continuing to expand our native and WebConnect data connectors, I recommend reaching out to your Account Manager to see if there are ways you can pull the data you are looking for from specific connectors. They can help escalate requests to our product team as well.

Thank you for your helpful feedback,
Michelle from Adverity

  ### 27. Useful tool for connecting our business data

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 01, 2024

**What do you like best about Adverity?**

The abundance of data connectors and the possibility to set-up custom connectors.

**What do you dislike about Adverity?**

The learning curve can be quite steep for more advanced use-cases.

**What problems is Adverity solving and how is that benefiting you?**

Getting data from A to B without having to code, while also allowing for cleaning and formatting.

  ### 28. Learning curve to the platform

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 15, 2023

**What do you like best about Adverity?**

The abilty to connect all my data in one place. The fact that I can connect everything (even my excel documents) to bring it data helps to streamline my reports.

**What do you dislike about Adverity?**

I find there to be a learning curve to the platform. It takes a while to learn how to get things to flow smoothly and how to filter things though explore so that the correct columns are presented.

**What problems is Adverity solving and how is that benefiting you?**

It is helping us bring many datastreams together so that all data can be looked at holistically.

**Official Response from Michelle LaGrutta:**

> Hello, thank you for leaving a review! Data connectivity is a priority for our team, so I’m thrilled to see that you find value in our data connectors. We are continuing to add more, and are always open to requests for new data connectors.

Thank you for your feedback on learning how to use Adverity - I know firsthand that powerful tools can take a bit to get a handle on! 

We are in the process of expanding our educational video content, in-app product tours, and even our guided onboarding features, which I believe can help new (and existing) users sharpen their Adverity skills as quickly as possible.

Feel free to respond to my original email so I can thank you for leaving a review, and ensure you and your team are aware of new educational features and resources that become available :) 

I have also attached a link to our documentation that may act as helpful resource moving forward for various data exploration and transformation tasks.

Thank you, team and I appreciate the feedback
Michelle from Adverity

  ### 29. A+ for Adverity

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amy N. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 08, 2023

**What do you like best about Adverity?**

Very versatile, easy to use, and easy to integrate data

**What do you dislike about Adverity?**

No downsides. The platform is functional and has a solution to every problem.

**What problems is Adverity solving and how is that benefiting you?**

Slicing and dicing the data to make it easy to understand and analyze from a client perspective.

**Official Response from Michelle LaGrutta:**

> Hello Amy, thank you for your feedback! 

I’m so glad to hear that you find value in Adverity’s data integration and data exploration tools, and hope that we can continue to bring value to your team as we grow our product.

We’re also working on additional customer-facing resources and initiatives to help you make the most of Adverity and maximize your data’s potential. Keep an eye out for more in the future! 

Remember, you can always reach out to your Account Manager or update this review if you ever want to share additional feedback.

Thank you,
Michelle

  ### 30. a controversial tool on the market with  benefits and potential for improvement

**Rating:** 3.5/5.0 stars

**Reviewed by:** Romina K. | Media Strategy & MarTech Managerin, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 24, 2023

**What do you like best about Adverity?**

Account Manager and professional team member are very hands on and positive.  
The tool is very easy going and easy to understand and handle once you have a clear data structure, model and visualition in mind.

**What do you dislike about Adverity?**

The tool is not that automated as I wish it would be. the data connection and data bug identification or correction needs a lot of manual effort. Would be great if the tool could check,  suggest and optimize bugs and improvements more automatically.
Some settings and specifications (e.g. filters) are very rigid and fixed, which makes it difficult to use dashboards in a more agile and flexible way.
Each service needs to be payed extra. Unfortunately the support team is not the best. Long runs for responses and the service quality is often too low to solve problems faster and easier.
Agencies deviate from the tool more and more and discontinuing the service.

**What problems is Adverity solving and how is that benefiting you?**

it helps that the tool unifies and merges data so that results from different sources can be viewed holistically, but the same counts for other tools and services as well.

**Official Response from Kabelo Thomo:**

> Hi Romina,

Thank you for your feedback, we really appreciate it!

We are very pleased that our Account Management team is available to you whenever needed and that you’re able to unify and view your data in a holistic way with ease. We take great care to ensure platform adoption runs smoothly.

I have passed on your compliments and feedback. Our team of experts are consistently working on improving the automation and the proficiency of the platform. 

You may be interested in joining our Customer Focus Clinics. These webinars are designed to keep customers updated with Adverity’s solutions and provide the opportunity to ask questions directly. If you would like to join, please reach out to your account manager.

Very best,
Kabelo 

  ### 31. Adverity is great!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Brandon N. | Director of Business Technology, Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 22, 2023

**What do you like best about Adverity?**

Adverity is a powerful data platform that allows us to extract and load data from various sources easily. The platform offers a wide range of connectors, making connecting to any data source easy.   Adverity also provides a user-friendly interface that makes it easy to create new datastreams and quickly see what info is available.  Furthermore, their platform operates on an unlimited data + connections basis, so getting large amounts of data is great!


Adverity is constantly being updated with new features and improvements, with weekly updates to connectors and the platform itself. The platform is also very responsive, and the support team is always willing to help with any issues that arise.  I really appreciate how quickly support will get back to me when we encounter issues or errors. 

The notifications and alerts are also extremely helpful and useful for identifying problems or issues with processing or transformations.  I would highly recommend Adverity to anyone looking for a powerful and user-friendly data platform.

**What do you dislike about Adverity?**

Some of the functionality available in the UI is not available via the API, such as auto-mapping of missing fields or cloning of existing datastreams.  Furthermore, due to the weekly release cycle, we periodically encounter issues where a release causes previously working datastreams to start failing.  

While we have a US-based account representative, Adverity operates in an international timezone. Their releases tend to occur at the beginning or during the day, interrupting our processing.

There are also a few connectors, like Airtable, that are currently unavailable through Adverity.  However, 99% of what we need is available.  They have some amazing transformations (called enrichments); however, we've found that Adverity is best for integrations and extracting/loading data.

A couple of challenging things are that Adverity doesn't support dependent workflows (i.e., having a datastream trigger based on another datastream), nor is it easy to use the UI to schedule one-time historical fetches.

**What problems is Adverity solving and how is that benefiting you?**

Adverity reduces the need for maintaining or developing custom APIs to connect to our core channels, including Google Ads, Google Analytics, Microsoft Ads, Facebook Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, Twitter Ads, etc., as well as being able to get flat files from Google Drive, SharePoint, Amazon S3, SFTP, etc. or query database sources like Snowflake or BigQuery.  Their Mailgun functionality is really crucial in allowing us to accept files via email.  With their ability to use multiple destinations - we're able to easily support sending data to different places based on business need.

**Official Response from Samia Kenley:**

> Hi Brandon,

Thank you for your detailed feedback, we really appreciate it!

We're pleased to know that Adverity has become an integral part of your daily operations. Please reach out to your account manager for a link to our Product Roadmap 2023, where you will find more information on the year ahead and a sneak peak to some exciting upcoming features! I have passed on your compliments and feedback to the Product Team. 

You may be interested in joining our Customer Focus Clinics. These webinars are designed to keep customers updated with Adverity’s solutions and provide the opportunity to ask questions directly. If you would like to join, please reach out to your account manager.

Very best,

Samia from Adverity

  ### 32. Helpful support, powerful ETL - Best ETL on the market

**Rating:** 4.5/5.0 stars

**Reviewed by:** Shaun B. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 18, 2023

**What do you like best about Adverity?**

I enjoy the ease of use with the UI and its powerful ability to change reports on the fly. There's a massive number of data sources and enrichment features that make it easy to connect to really any data source

**What do you dislike about Adverity?**

Occasionally if a report needs to be made or a bug was found in the software, it can take a few moments for it to be fixed with sometimes no ETA relayed back to the end-user.

**What problems is Adverity solving and how is that benefiting you?**

Maintaining connections to data sources, allowing me to not have to worry about API updates and the proper data flow for my clients. Its super easy to visually see that all the datastreams are operational after nightly fetches.

**Official Response from Kabelo Thomo:**

> Hi Shaun,

Thank you for your feedback, we really appreciate it!

We are glad that you have found the vast number of data sources in our library very easy to connect and the ability to enrich your data very helpful to your reporting.

Our team is continually working on improvements and minimising errors. Where there may be a delay in relaying information back to you, do not hesitate to contact your account manager.

All the best,
Kabelo



  ### 33. Easy to use with API connections. Great support. Reporting options to be improved.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.)

**Reviewed Date:** May 30, 2023

**What do you like best about Adverity?**

Adverity is a great tool to work with certain datasources to combine data, track and improve KPIs and develop reportings, e.g. Social Media or Amazon. The Professional / Managed Service team and general support are very helpful and speedy. I can only advise to work with Adverity directly and not with external partners, who often lack deeper knowledge of the platform and rely on the support themselves.

**What do you dislike about Adverity?**

Much has happened in terms of simplifyig enrichments in the platforms but there is still room for improvement, esp. with non-API datasources. What bothers us the most currently are the restricted and limited visualization options. This should be a higher priority instead of adding more and more new connectors.

**What problems is Adverity solving and how is that benefiting you?**

Single platform for all datasources and stakeholders, allows comparisons internationally, reduces manual reporting, monitor & verify performance data for main KPIs

**Official Response from Kabelo Thomo:**

> Hi

Thank you for sharing your feedback with us!

We are pleased to know that the platform is enabling you to unify your data, monitor it, gain insights and create the required reports. We are happy to hear that our Professional Services team has been a great help and their deeper knowledge of the platform has made a difference to your experience.

Please note your feedback regarding our enrichments and our visualisation options will be forwarded to the rest of the team for further consideration.

We run Customer Focus Clinics that help keep customers up to date on Adverity’s solutions as well as giving customers the opportunity to ask questions directly to our experts. If you would like to join, please reach out to your account manager.

Kind regards
Kabelo

  ### 34. Essential Tool for a data driven Organization

**Rating:** 5.0/5.0 stars

**Reviewed by:** Raymond P. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 27, 2023

**What do you like best about Adverity?**

Even a non-technical user can quickly build reliable data pipelines and thus retrieve great data for different business cases and stakeholders. Data automation and cleaning processes are easy to handle. Adverity provide many examples. Super quick support and a great customer success management.

**What do you dislike about Adverity?**

Some APIs are not fully developed or sometimes not up to date (pinterest v3 vs. v5). The support team quickly helps out but it may take a while for the dev-team to develop it. Documentation of supported fields with the original descriptions could be better.

**What problems is Adverity solving and how is that benefiting you?**

Centralize extract, transfer, load (ETL) processes. Increase the independence of digital marketing teams (less dependend on IT). Reduce development and monitoring cost of IT.

**Official Response from Kabelo Thomo:**

> Hi Raymond,

Thank you for your feedback, we really appreciate it!

We are delighted to know that our solution is providing great value and is streamlining how you use the data and build dashboards for your varied stakeholders.

We regularly update our APIs to ensure customers maintain a smooth and consistent experience. I have passed on your compliments and feedback to our internal teams.

You may be interested in joining our Customer Focus Clinics. These webinars are designed to keep customers updated with Adverity’s solutions and provide the opportunity to ask questions directly. If you would like to join, please reach out to your account manager.

All the best,
Kabelo 

  ### 35. Invaluable service

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 31, 2023

**What do you like best about Adverity?**

Adverity saves us a significant amount of time that would otherwise need to spent on data engineering. This frees us up to focus on what matters and deliver value to clients as quickly as possible.

**What do you dislike about Adverity?**

Some of the terminology can be counterintuitive and takes some getting used to, e.g. data sent from Adverity to a destination is called an 'import' and union operations are called 'concatenate', etc. However, there have been a number of improvements with the latest UI update.

**What problems is Adverity solving and how is that benefiting you?**

Adverity provides us with a wide range of connectors, allowing us to quickly and easily set up data pipelines. This is especially useful in an agency environment where we have a range of clients with different data sources.

**Official Response from Kabelo Thomo:**

> Hi

Thank you for taking the time to review us, we really appreciate it!

We are pleased that Adverity is saving you significant time that you would have spent on data engineering, and that the time saved is now being invested in providing added value to your clients.

Please note your feedback regarding the terminology will be forwarded to the rest of the team for further consideration.

We are running Customer Focus Clinics that help keep customers up to date on Adverity’s solutions as well as giving customers the opportunity to ask questions directly to our experts. If you would like to be invited, please reach out to your account manager.

Kind regards
Kabelo







  ### 36. Powerful and bewildered ETL platform for automation and visualization

**Rating:** 4.5/5.0 stars

**Reviewed by:** Bhavya G. | Graphics Designer, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 31, 2023

**What do you like best about Adverity?**

One of the handiest and easy-to-use features available in the market for transferring data or documents from one server/warehouse to another in just a few seconds. The platform includes many features and connectors for the benefit of any business. It is the google cloud-based platform that can easily store and save all the information.

**What do you dislike about Adverity?**

The workflow processing or data processing takes more time to process and sometimes lags in the middle of the process. It has been experienced that when we extract files from an location, this process takes a long time.

**What problems is Adverity solving and how is that benefiting you?**

The software helps us research and gather information from every website, and then we combine and process the data and information for our channels. Data integration has become much simpler now with this software, saving much of our time with various available transformations and tools.

**Official Response from Samia Kenley:**

> Hi Bhavya, 

Thank you for your detailed feedback, we really appreciate it!  

Delighted to know that our solution meets your needs and is helping you to save time, enrich data and gain valuable insights!

Our experts are consistently working on new features that will help refine daily processes for our customers. I have passed on your compliments and feedback to the Product Team. 

You may be interested in joining our Customer Focus Clinics. These webinars are designed to keep customers updated with Adverity’s solutions and provide the opportunity to ask questions directly. If you would like to join, please reach out to your account manager. 

Many thanks, 

Samia from Adverity

  ### 37. Good tool with fast and friendly support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 03, 2023

**What do you like best about Adverity?**

What I like best is that I can reformat the data the way I want via custom scripts. Even without code experience. Likewise, most of our common tools can be easily linked.

**What do you dislike about Adverity?**

I'm not a developer and I'm struggling with Python scripting. The standard enrichments are sufficient for me in very few cases. Likewise, I often do not understand the errors (error message is not conclusive for me)

**What problems is Adverity solving and how is that benefiting you?**

Interface to various marketing tools. Data supplier of the costs and clicks of individual marketing tools in our data warehouse

**Official Response from Kabelo Thomo:**

> Hi

Thank you for your feedback, we really appreciate it!

We are delighted that our step-by-step enrichments have enabled you to transform your data according to your needs. These were designed with low-code to serve Adverity users of all levels.

For any help on your python custom scripts that isn't already covered by our documentation, please don't hesitate to reach out to your Account Manager for assistance. They will be able to connect you with personnel that can work with you on getting the most from your custom scripts.  

You may also be interested in joining our Customer Focus Clinics. These webinars are designed to keep customers updated with Adverity’s solutions and provide the opportunity to ask questions directly. If you would like to join, please reach out to your account manager.

Very best
Kabelo

  ### 38. Flexible & scalable marketing data platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ronan B. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 22, 2023

**What do you like best about Adverity?**

Great client support and engagement.  Very flexible solution, with powerful scripting features.  Continuously evolving and improving product.

**What do you dislike about Adverity?**

Can be a steep learning curve for non-technical users.  More data management features like retaining original copy of fetched data and option to update data in-situ on the Present platform.  Better graph annotation features would be nice-to-have.

**What problems is Adverity solving and how is that benefiting you?**

Helping us and our clients manage sourcing data from multiple ad platforms and harmonise and visualise information.

**Official Response from Samia Kenley:**

> Hi Ronan

Thank you for taking the time to review us, we really appreciate it!

We are pleased that you find our solution flexible and scalable for your needs. Our experts are continuously working on updating and creating new valuable features. I have passed on your compliments and feedback to the Product Team regarding your new feature suggestions. 

Please reach out to your account manger for details on the Adverity Academy, which provides courses from foundation to professional, helping to ease the learning curve.

You may be interested in joining our Customer Focus Clinics. These webinars are designed to keep customers updated with Adverity’s solutions and provide the opportunity to ask questions directly. If you would like to join, please reach out to your account manager.

Many thanks,

Samia from Adverity


  ### 39. Experience with Adverity is productive

**Rating:** 4.0/5.0 stars

**Reviewed by:** Omkar R. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 30, 2023

**What do you like best about Adverity?**

Flexible with multiple media data connections, its automation capabilities also help to streamline data management processes, saving time and resources.

**What do you dislike about Adverity?**

Some users have raised concerns about the pricing as it seems to be high compared to competitors. Nonetheless, Adverity has generally been praised for its features and functionality.

**What problems is Adverity solving and how is that benefiting you?**

1. Automate monthly basic reports
2. Visualise yearly media trends
3. Creative analytics dashboard

**Official Response from Kabelo Thomo:**

> Hi Omkar,

Thank you for taking the time to review us, we really appreciate it!

We are thrilled to hear that the platform is saving you time and resources and the flexibility of our Connectors has streamlined your data management. 

Our pricing is not “one size fits all”, we encourage customers to get in touch with us to discuss a suitable plan based on their unique requirements.

All the best,
Kabelo 

  ### 40. Adverity has been a game changer for our organization.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mike F. | Senior Technical Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 29, 2022

**What do you like best about Adverity?**

One of the largest challenges for our organization was providing teams with easy and automated access to media performance data from our media execution partners. Adverity makes data access simple. This frees our engineering resources to focus on more challenging problems that differentiate our client offering, as opposed to wasting cycles building and maintaining API connections.

**What do you dislike about Adverity?**

The learning curve for non-technical users can sometimes be steep, depending on the use case, and troubleshooting data processing issues can sometimes be tricky. Though this is understandable given the complexity of the service offering and the amount of data being delivered, and Adverity's support team is top-notch.

**What problems is Adverity solving and how is that benefiting you?**

We have endless use cases for delivering custom data sets from point A to point B. Adverity has native support for many data sources and destinations, making it our go-to solution for scheduling regular data transfers into our data warehouse or other internal destinations, as well as to many external client and partner destinations.

**Official Response from Samia Kenley:**

> Hi Mike, 

Thank you for your feedback! 

At Adverity we endeavour to make sure our solutions help all our customers get the most out of their data. I have passed on your compliments to our internal teams.  

The Adverity Academy offers a range of course levels, please reach out to your account manager for information on the foundation courses that will help non-tech team members get up to speed.

We are running Customer Focus Clinics that help keep customers up to date on Adverity’s solutions as well as giving customers the opportunity to ask questions directly to our experts. If you would like to be invited, please reach out to your account manager. 

Many thanks!  

Samia from Adverity

  ### 41. Review on Adverity

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 05, 2023

**What do you like best about Adverity?**

- Very good support (quick feedback on questions etc)
- extensive onboarding
- easy to use tool
- a lot connectors

**What do you dislike about Adverity?**

- Don't really have dislikes... Overall a good ETL tool

**What problems is Adverity solving and how is that benefiting you?**

Easy ETL tool where non tech people can integrate data from different sources in our data warehouse

**Official Response from Kabelo Thomo:**

> Hi

Thank you for your feedback, we really appreciate it.

We are pleased that Adverity is meeting all your requirements. We take care to ensure that the platform is easy to adopt, and all users including the non-technical find it intuitive.

Our library of 600+ data connectors enable users to integrate data from different sources, we are glad that this has made a difference.

Adverity's support teams are always available to provide users with the best customer service, your feedback will be passed on to them.

We are running Customer Focus Clinics that help keep customers up to date on Adverity’s solutions as well as giving customers the opportunity to ask questions directly to our experts. If you would like to be invited, please reach out to your account manager.

All the best
Kabelo

  ### 42. Great tool to automate ETL pipelines

**Rating:** 4.5/5.0 stars

**Reviewed by:** Damian K. | BI & Technology Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 03, 2022

**What do you like best about Adverity?**

Adverity has a very easy to use UI panel in which setting up connections, datastreams, and destinations take only a few minutes. It has a very broad range of connectors and as of now, it has all connectors I need. It also supports many destinations, including Google Cloud Storage and BigQuery. The monthly calls with the account manager makes it more customer focused and the ability to talk about problems, feature requests or any other topics regarding adverity creates a feeling of being cared for.

**What do you dislike about Adverity?**

Documentation and adverity management API is definitely something that should be improved. Documentation is missing many available options and in case of the API it is also missing some endpoints. API is missing many functionalities of the UI panel, for example ability to fetch lifetime of a campaign.

**What problems is Adverity solving and how is that benefiting you?**

By having so many connectors and easy to use UI, adverity allows us to save time when building ETL pipelines. Because of saved time and therefore costs, we can connect with smaller data providers we probably wouldn't connect with if it wasn't with adverity.

**Official Response from Samia Kenley:**

> Hi Damian, 

Thank you for taking the time to review us, we really appreciate it!

We are pleased that you are able to set up with ease and we are always adding new connectors, please let us know if you have any suggestions. 

Great to know that Adverity has saved you time and costs as well as being able to focus on other activities. Our experts are working on new features while continuously updating the documentation we provide to our customers.

Very best, 

Samia from Adverity

  ### 43. Easy integration and data extraction for all our marketing platforms

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 09, 2023

**What do you like best about Adverity?**

Easy setup of integrations of all our marketing platforms. Speeding up our development and reducing maintainability.

**What do you dislike about Adverity?**

Adverity adds another layer between you and the data source. This additional layer can make debugging issues more difficult.

**What problems is Adverity solving and how is that benefiting you?**

Maintaining the large amount of integrations requered to extract all marketing data

**Official Response from Kabelo Thomo:**

> Hi

Thank you for sharing your feedback with us!

We are pleased to hear you have found the integration to all your marketing platforms easy.

Adverity's library of over 600 data connectors allows our clients to effortlessly integrate data from all their favourite marketing tools. Our library is continually maintained and updated, and we have strategic partnerships with many of our available datasources. 

Should you require further assistance during debugging, please contact our support team or get in touch with your dedicated account manager who will be able to help.

Thanks again for taking the time to share your feedback.

Kind regards
Kabelo

  ### 44. One of the worst platforms we tested in terms of flexibility in reporting

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chris W. | President, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 03, 2023

**What do you like best about Adverity?**

Upfront, they had a great sales pitch but could never deliver on what they promised. They wasted months of our time and already knew they could not do what we needed hoping they could wear us down and we would give in and live with their limitations.

**What do you dislike about Adverity?**

The platform itself was going to be a replacement for Tableau and Datorama/Salesforce for us. They promised a better price, better service, more flexibility and customizations that mostly never materialized.

**What problems is Adverity solving and how is that benefiting you?**

We wanted a center of truth for all marketing data and a way to best visualize it and share with our clients.

**Official Response from Kabelo Thomo:**

> Hi Chris, 

We are deeply sorry that you had such a negative experience with Adverity. As a business, we strive for excellence across all aspects of our customer experience and to hear your feedback is disappointing. 

We appreciate the time you have taken in providing this detailed feedback and as a business will take it on board to ensure that we continue to offer best-in-class service. 

Thanks,
Adverity

  ### 45. Seamlessly connect all data points to show end to end attribution and full funnel reporting.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 25, 2023

**What do you like best about Adverity?**

Adverity is the best-in-breed solution across functionality and price level for data aggregation and marketing reports. Top-notch and speedy customer service. Hands down the best reporting tool available in market. Adverity is not a nice to have, its a must-have for data-driven marketing professionals.

**What do you dislike about Adverity?**

Nothing! They are constantly updating the interface and improving the functionality for a great user experience.

**What problems is Adverity solving and how is that benefiting you?**

Marketing attribution, lead progression metrics and performance marketing analysis.

**Official Response from Kabelo Thomo:**

> Hi 

Thank you for providing us with positive feedback.

We are happy that the solution is providing value and has greatly enhanced your marketing reporting. 

We run Customer Focus Clinics that help keep customers up to date on Adverity’s solutions as well as giving customers the opportunity to ask questions directly to our experts. If you would like to join, please reach out to your account manager.

Regards,

Kabelo

  ### 46. Easy to use but powerful ETL tool, and now, a potent data visualizer.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tyler K. | Media Insights Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 15, 2022

**What do you like best about Adverity?**

The simplicity of the interface, from the ETL interface to the visualization interface, is conveniently laid out and requires a trivial amount of time investment to get into. A massive benefit to Adverity is the schema templating on connectors, which effectively pipes in clean and well-organized data, with enrichment customization if columns need to be edited in a short amount of time.

**What do you dislike about Adverity?**

While the visualization tool is powerful and easy to use, I feel there are some limitations to the customization aspect of the visuals in this current iteration of the tool. I think more customizable data tables with more formatting options will be a welcome, albeit necessary, addition to Adverity's Present options.

**What problems is Adverity solving and how is that benefiting you?**

The biggest problem Adverity is solving is staffing/output. With an understaffed data department and several clients, meeting those deliveries is key to guaranteeing clients' success and offering the benefit of scope readjustment to sell in even more data work.

**Official Response from Samia Kenley:**

> Hi Tyler,

Fantastic feedback, thank you! 

Great to know that our schema mapping templates and enrichments are saving you time and ultimately increasing efficiencies that you can pass on to your clients. 

I have passed on your compliments and comments to our product team. 

You may be interested in joining our Customer Focus Clinics, that are planned every 8 weeks. They are webinars that help our customers up to date on Adverity’s solutions as well the opportunity to ask questions directly to our experts. If you would like to join, please reach out to your account manager! 

Very best, 

Samia from Adverity  

  ### 47. Great tool for consolidating your data from a multitude of platforms

**Rating:** 4.5/5.0 stars

**Reviewed by:** Chris K. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 15, 2023

**What do you like best about Adverity?**

- Intuitive solutions for many ETL aspects (authorization, establishing connections, transforming, mappings,etc.)
- Reliable datastreams
- Responsive support

**What do you dislike about Adverity?**

GUI not always super user-friendly for complex projects and setups

**What problems is Adverity solving and how is that benefiting you?**

Tracking, monitoring and analysis of (Marketing) Campaigns. Harmonises data across many platforms and allows for an overarching assessment.

**Official Response from Samia Kenley:**

> Hi Chris, 

Fantastic feedback!

Adverity’s experts are consistently working on refining well loved features and building new highly requested ones. We are delighted to know that our solution is well suited to your need of harmonising data across distinct platforms. I have passed on your compliments and feedback to the Product and Support teams.

You may be interested in joining our Customer Focus Clinics, that are planned every 8 weeks. These webinars are designed to keep our customers up to date on Adverity’s solutions as well the opportunity to ask questions directly to our experts. If you would like to join, please reach out to your account manager!

Many thanks, 

Samia from Adverity


  ### 48. Very good experience with working with adverity on the marketing department side as analyst

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.)

**Reviewed Date:** February 08, 2022

**What do you like best about Adverity?**

the very easy setup for data connections via API
very easy handeling of scheduling data transfers

**What do you dislike about Adverity?**

Usage of one Year: so far I have no issues expierienced.

**What problems is Adverity solving and how is that benefiting you?**

zentralizing data from multiple advertising technology tools

**Official Response from Samia Kenley:**

> Hello, 

Thank you for providing us with positive feedback on the speed of setup for data connectors and ease of scheduling data transfers. Our experts are consistently improving our solutions to provide customers with a great experience.  

We are running Customer Focus Clinics that help keep customers up to date on Adverity’s solutions as well as giving customers the opportunity to ask questions directly to our experts. If you would like to join, please reach out to your account manager. 

Regards, 

Samia from Adverity

  ### 49. Handy tool for shifting data into our warehouse environment...

**Rating:** 3.5/5.0 stars

**Reviewed by:** Joe D. | Data and Analytics Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** December 12, 2022

**What do you like best about Adverity?**

Handy tool for shifting data into our warehouse environment...

**What do you dislike about Adverity?**

Not all of the partners that Adverity has built connectors for have knowledge of this relationship, which has limited its use within our business.

**What problems is Adverity solving and how is that benefiting you?**

Handy tool for shifting data into our warehouse environment...

**Official Response from Samia Kenley:**

> Hi Joe, 

Thank you for sharing your feedback with us! 

We're pleased to hear you find Adverity useful for transferring data to your data warehouse using our Connect, Enrich and Transfer functionality.

Adverity's library of over 600 data connectors allows our clients to effortlessly integrate data from all your favourite marketing tools. Our library is continually maintained and updated, and we have strategic partnerships with many of our available datasources. We're sorry to hear you feel you have been limited with some of our datasources, so if you have any specific concerns about any of them please reach out to our Support team or your Account Manager who would be happy to help.

Thanks again for taking the time to share a review.

Kind regards,

Samia from Adverity

  ### 50. Automated reporting in just a few clicks...

**Rating:** 4.0/5.0 stars

**Reviewed by:** Arlinda B. | Director, Data Operations, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 20, 2022

**What do you like best about Adverity?**

- This platform has a large library of connectors to various platforms and databases
- If there's an API connection missing from their collection; you can build one yourself using their "webconnect" feature or ask the dev team to build one for you.
- You can use their enrichments feature to transform your data easily. There's low-code and no-code functionality to help enable users of varying skill levels.
- The onboarding process was pretty easy. They helped us set up our first workspace with data schemas tailored to our reporting needs and showed us how to use the platform.
- Their support staff is easy to work with and always willing to help out whenever we're stuck on something.

I've used Datorama and Funnel but they don't come close to this one. The platform itself is easy to navigate and the data mapping is fairly flexible which makes it easy to customize datasets for multiple clients and industries.

**What do you dislike about Adverity?**

Just a few things come to mind (and I'm sure they're working on this):
- The documentation can be lacking sometimes.
- The error codes can be difficult to troubleshoot at times without help from their support team.
- This platform is missing an online community or forum so users can collaborate and share solutions with each other.

**What problems is Adverity solving and how is that benefiting you?**

Before Adverity, we were updating all of our dashboards manually, copy-pasting from platforms and files to spreadsheets. This process was time-consuming and error-prone, taking up to 30 hours a week. Since we've implemented Adverity, our data is more consistent and automated. We can now focus on analyzing the data and optimizing our campaigns. Adding this platform to our tool stack has helped us scale our reporting capabilities.

**Official Response from Samia Kenley:**

> Hi Arlinda, 

Thank you for your detailed feedback, we really appreciate it!  

Pleased to know that you find our Connectors easy to implement and the data you gain is instrumental for your client reporting. 

Our experts are consistently working on new features that will help refine daily processes for our customers and we are diligently working on the accompanying documentation. I have passed on your compliments and feedback to the Product Team.

I am please to say that currently working on a number of Customer Community Programs so watch out for updates on these!

You may be interested in joining our Customer Focus Clinics, that are planned every 8 weeks. They are webinars that help our customers keep up to date on Adverity’s solutions as well the opportunity to ask questions directly to our experts. If you would like to join, please reach out to your account manager! 

Many thanks, 

Samia from Adverity



## Adverity Discussions
  - [Why do I need a professional service when I can build my own API connection?](https://www.g2.com/discussions/data-connectors-management) - 2 comments, 1 upvote
  - [We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?](https://www.g2.com/discussions/how-to-start-a8ce2f12-bb71-4b6b-9e7f-dd2ee3fffd20) - 2 comments, 1 upvote
  - [Where is the data stored?](https://www.g2.com/discussions/data-storage-3897b135-1c79-41fe-bb2a-98d69d767a61) - 2 comments, 1 upvote
  - [Can you help me getting my data into our BI tool?](https://www.g2.com/discussions/bi-tools) - 1 comment, 1 upvote
  - [What are the costs of your service?](https://www.g2.com/discussions/costs) - 1 comment, 1 upvote

- [View Adverity pricing details and edition comparison](https://www.g2.com/products/adverity/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-08-04+08%3A32%3A51+-0500&secure%5Bsession_id%5D=7271b6a1-9f7d-49b4-ae1b-e61b26a5cadd&secure%5Btoken%5D=a712755ad515d643c2c4ff453852d8f7fa57c8b897acc2f15af5dec651315f96&format=llm_user)
## Adverity Integrations
  - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)
  - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews)
  - [Apache Airflow](https://www.g2.com/products/apache-airflow/reviews)
  - [Athena](https://www.g2.com/products/bennett-technologies-pvt-ltd-athena/reviews)
  - [Azure Blob Storage](https://www.g2.com/products/azure-blob-storage/reviews)
  - [Azure Databricks](https://www.g2.com/products/azure-databricks/reviews)
  - [Databricks](https://www.g2.com/products/databricks/reviews)
  - [Data Studio](https://www.g2.com/products/data-studio/reviews)
  - [dbt](https://www.g2.com/products/dbt/reviews)
  - [Domo](https://www.g2.com/products/domo/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Firebolt](https://www.g2.com/products/firebolt/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews)
  - [Google Cloud Interconnect](https://www.g2.com/products/google-cloud-interconnect/reviews)
  - [Google Cloud SQL](https://www.g2.com/products/google-cloud-sql/reviews)
  - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews)
  - [Looker](https://www.g2.com/products/looker/reviews)
  - [Mailgun](https://www.g2.com/products/mailgun/reviews)
  - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews)
  - [Microsoft Fabric](https://www.g2.com/products/microsoft-fabric/reviews)
  - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)
  - [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews)
  - [MySQL](https://www.g2.com/products/mysql/reviews)
  - [Nielsen Ad Intel](https://www.g2.com/products/nielsen-ad-intel/reviews)
  - [Oracle Database](https://www.g2.com/products/oracle-database/reviews)
  - [Qlik Data Integration](https://www.g2.com/products/qlik-data-integration/reviews)
  - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews)
  - [SAP Datasphere](https://www.g2.com/products/sap-datasphere/reviews)
  - [Sensor Tower](https://www.g2.com/products/sensor-tower/reviews)
  - [Snowflake](https://www.g2.com/products/snowflake/reviews)
  - [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
  - [Tableau](https://www.g2.com/products/tableau/reviews)
  - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
  - [Vistar Media](https://www.g2.com/products/vistar-media/reviews)

## Adverity Features
**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels

**Functionality**
- Diverse Extraction Points
- Data Structuring
- Consolidation
- Data Cleaning
- Cloud Extraction
- Visualization

**Analytics**
- Reports
- Dashboard
- Web Analytics
- Campaign Tracking
- Customer Demographics
- Predictive Analytics

**Management**
- Reporting
- Auditing

**Development **
- Pre-built Connectors
- Custom Connectors

**Agentic AI - Google Workspace for Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration

**Agentic AI - SAP Store**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Reporting**
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Unification Across Devices
- Custom Reports and Dashboards

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label

**Administration**
- Data Storage
- A/B Testing
- Integrations

**Functionality**
- Extraction
- Transformation
- Loading
- Automation
- Scalability

**Management **
- Reporting and Analytics
- Data Mapping

**Diverse Extraction Points**
- Diverse Extraction Points

**Other**
- User Data
- Site Search Reporting
- Load Time Monitoring
- Campaign Tracking
- E-Commerce
- Promotional Messages
- Administration Alerts

**Integration Options**
- ERP Systems
- Accounting Systems
- CRM and Marketing Automation Systems
- EDI

**Generative AI**
- AI Text Generation

**Campaign Activity**
- Campaign Insights
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Agentic AI - E-Commerce Analytics**
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

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