--- title: Adverity Reviews meta_title: 'Adverity Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 325 reviews by the users' company size, role or industry to find out how Adverity works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 325 scale: '5' date_modified: '2026-08-03' parent_category: name: Cloud Data Integration url: https://www.g2.com/categories/cloud-data-integration --- # Adverity Reviews **Vendor:** Adverity GmbH **Category:** [ETL Tools](https://www.g2.com/categories/etl-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 325 ## About Adverity Adverity is the marketing data intelligence company seen as the foundation that makes enterprise marketing AI work. Adverity Connect is an enterprise-grade marketing ETL. It pulls data from 600+ sources, harmonizes it so metrics are comparable across platforms, monitors it continuously for quality, and delivers it into the customer's warehouse. The data foundation for marketing. Adverity Atlas is a marketing knowledge layer. It sits on top of any data warehouse and gives AI the knowledge and context to work accurately on marketing data. Use it through the UI and it works as an autonomous marketing analyst. Connect it to your own AI program and it becomes the knowledge layer your agents run on. Connect builds the data foundation. Atlas is the knowledge layer that makes marketing AI work. Built from a decade of enterprise brand and agency deployments representing over $80 billion in managed ad spend. ## Adverity Pros & Cons **What users like:** - Users praise the **intuitive interface** of Adverity, appreciating its clarity and ease of use for daily operations. (16 reviews) - Users highlight the **seamless integrations** of Adverity with various marketing platforms, enhancing data management efficiency. (11 reviews) - Users value the **ease of integration and data management** in Adverity, streamlining workflows and connecting various sources effortlessly. (10 reviews) - Users value the **easy integrations** of Adverity, enabling seamless connectivity with various marketing platforms and data sources. (10 reviews) - Users praise the **clear and intuitive user interface** of Adverity, enhancing their overall experience in data management. (10 reviews) - Users commend the **responsive customer support** of Adverity, ensuring effective solutions and assistance throughout their experience. (9 reviews) - Data Integration (9 reviews) - Helpful (9 reviews) - Simple (8 reviews) - Automation (7 reviews) **What users dislike:** - Users report that Adverity can be quite **time-consuming** , especially with slow data pipeline processing and job creation delays. (7 reviews) - Users experience a **complex setup** requiring technical knowledge, leading to challenges with integrations and custom reporting. (4 reviews) - Users find **data management challenging** due to a complicated interface and limitations in API setups and visualizations. (4 reviews) - Users find the **difficult learning** curve in Adverity frustrating, especially with setup and advanced feature integrations. (4 reviews) - Users note the **limited customization** in Adverity, requiring exports to other tools for deeper analysis and tailored reporting. (4 reviews) - Users experience **significant time delays** with Adverity, which complicate data pipeline management and reporting accuracy. (4 reviews) - Difficult Setup (3 reviews) - Expensive (3 reviews) - Users note several **feature limitations** in Adverity, impacting data environments, metrics availability, and UI flexibility. (3 reviews) - Users experience a **lack of information** regarding errors and ticket updates, leading to confusion and frustration. (3 reviews) ## Adverity Reviews ### 1. Simple and Straightforward ETL Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammad A. | Data Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2022 **What do you like best about Adverity?** -Simplicity -Efficiency -No maintenance needed from the user side. **What do you dislike about Adverity?** -Lack of freedom with enrichments. (Data processing) **What problems is Adverity solving and how is that benefiting you?** The need for a big team to maintain APIs. **Official Response from Samia Kenley:** > Hi Mohammad, Thank you for taking the time to review us, we really appreciate it! Delighted to know that you have found the platform easy to use and are seeing the benefits of our low maintenance solution. Please reach out to your account manger who will be happy to assist your enrichments needs. Very best, Samia from Adverity ### 2. Innovative and Dependable **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander A. | Analytics Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2022 **What do you like best about Adverity?** We're a small but mighty analytics team within an already mature full-service marketing firm. We needed to provide at-scale analytics solutions while remaining agile, and scalable. We used other services before switching to Adverity, but many other products were either far too limiting for our team in what they allowed us to do (clearly built for non-technical users) or would have required a full-scale IT department to implement. With Adverity we got the best of both worlds. There's nothing we *can't* do with Adverity that we could do with a more code-based solution, but we have the flexibility and support of an enterprise service. Add to that the fact that whenever we have a business need Adverity's response is always to immediately start proposing solutions. I've never once been told "we can't do that" or "that's outside the scope of our platform's capabilities". Sometimes there may not immediately be a quick fix, but there's always a conversation about how to extend the platform's functionality to fit our use case. Finally, the team support from Adverity is unmatched. At every point along the way, their team has been superior. At first, I thought we were just lucky, but I've come to realize that superior service is something we can expect from Adverity. Response times are fast, the accounts team is proactive, and implementation/onboarding is incredibly knowledgeable. They're experts in both industry and analytics. **What do you dislike about Adverity?** The platform's user experience needs some work. Oftentimes it's not intuitive how to find what you're looking for. You pick up on it pretty quickly, but it's confusing at the beginning. I also would love more ability to templatize. Right now if we have a data connection for one client we have to recreate it to get the same data from another client. I'd love to see the platform provide more administrative management tools. All-in-all though they've already been adding these kinds of features. Curious to see the management side of the platform continue to grow. **What problems is Adverity solving and how is that benefiting you?** We work with a LOT of data for such a small team. We have many clients and trying to manually manage their data was untenable. Adverity allows us to collect data easily. We are using a separate reporting (tableau) and data warehousing (google big query) tool. Adverity has made onboarding those other tools straightforward. Adverity also allows us to activate our existing data to drive new insights. We're not just delivering baseline reporting, we have time to be strategic and innovative. **Official Response from Samia Kenley:** > Hi Alex, Thank you for your detailed feedback, we really appreciate it! Our experts work hard to provide the agility and support to our customers' need as their business grows. We like solving problems as that helps us understand customer use cases to enable them to be strategic and innovative with their data, so please keep talking to us - we love it! Very happy to hear of your fantastic experience with us and I have passed on your feedback to the product and support teams. Thanks once again! Samia from Adverity ### 3. Democratizing data for marketers - A great low-no-code ETL tool **Rating:** 5.0/5.0 stars **Reviewed by:** Kara A. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2022 **What do you like best about Adverity?** Allows my team of marketers who are not data engineers to extract and transform data without having to learn python (although it's helpful). Supermetrics and similar solutions pull the data, but there is a ton of data strategy around schema naming conventions and work to manipulate the data that still needs to be done. Adverity lets us standardize our data strategy and schema across our clients and accounts, and it saves us a ton of time and human error versus doing this in Google Sheets, Excel, or directly in a visualization engine like Google Data Studio. **What do you dislike about Adverity?** Limited governance - When we set up a workspace or data stream, I'd like to be able to limit the accounts available so it doesn't accidentally pull from multiple. Also, it would be great to have Google SSO available out of the box. **Recommendations to others considering Adverity:** If you've been struggling with Supermetrics, direct connections to APIs, or you just don't want to hire a data engineer, this is a great tool. **What problems is Adverity solving and how is that benefiting you?** We primarily use Adverity to build marketing databases for our clients (we are a B2B marketing consultagency). There are three primary use cases: 1. Audit marketing and advertising platforms - We have data stream templates created that we pull into visualization templates which reduces the time needed to audit an account when we're starting to work with a new client, and it improves the visualization of findings. For example, we use a tree map to visualize the structure of a LinkedIn Ads account and see how it's organized into Campaign Groups, Campaigns, and Ads, and see where they are spending the most and getting the best performance. 2. QA - We set up specific data streams to pull settings and compare actual values against expected to quickly and easily identify discrepancies. For example, if a campaign on Google Ads is supposed to be targeting EMEA but 30% of the budget is being delivered in APAC, we can see that immediately and know that the location targeting settings may be incorrect. 3. Performance Reporting - We again have data stream templates set up to pull standard data for marketing performance reporting. We also use enrichments to create custom dimensions to categorize the data according to the client's business. For example, some clients call geographic regions like APAC "theaters" and some call them "territories" or "regions." Some call it "AMS" and some call it "AMER". We can easily use enrichments to reflect their taxonomy and make the reporting custom to them. Additionally, we're working with our amazing account manager to create custom budget burn and workload forecasting by joining our time tracking system with our project management tool. **Official Response from Samia Kenley:** > Hi Kara, Thank you for your detailed feedback, we really appreciate it! At Adverity we endeavour to make sure our solutions help all our customers get the most out of their data - and you are right, they don’t have to be data engineers to do it! We have passed on your comments regarding Google SSO and limiting accounts to our product team. Thank you for going into detail about how you are leveraging Adverity for auditing platforms, quality assurance and performance reporting - essentially helping you make better business decisions on a daily bases. All the best, Samia from Adverity ### 4. Good support, some limitations VS competition **Rating:** 3.5/5.0 stars **Reviewed by:** Adriel D. | Senior Digital Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2022 **What do you like best about Adverity?** The API integrations usually work well. The support is fast to help and follows up on issues. **What do you dislike about Adverity?** The present tool has limitations that should be tackled to be at competition's level. **What problems is Adverity solving and how is that benefiting you?** Adverity helps collecting Data from many different sources and harmonizing this. **Official Response from Samia Kenley:** > Hi Adriel, Thank you for taking the time to review us, we really appreciate it! We are pleased that our support team is able to help you efficiently whenever needed. We regularly update our APIs to ensure customers maintain a smooth and consistent experience. I have passed on your comments to our internal teams. You may be interested in joining our Customer Focus Clinics, that are planned every 8 weeks. They are webinars that help our customers up to date on Adverity’s solutions as well the opportunity to ask questions directly to our experts. If you would like to join, please reach out to your account manager! Regards, Samia from Adverity ### 5. A few clicks and data is starting to flow **Rating:** 4.5/5.0 stars **Reviewed by:** Lucas S. | Product Owner Data & Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Adverity?** The platform offers all the necessary functions, from data integration and storage options to visualization. We currently only use data integration, enrichment and transfer in our data lake. We are currently working on various use cases to use Adverity's other functions, such as dashboards and AI, for our customers. I have already worked with some integration tools and I am happy to have it. **What do you dislike about Adverity?** Currently, there is really nothing that I would really rate as bad or negative. **What problems is Adverity solving and how is that benefiting you?** We integrate data from our various marketing tools connected via API. In my previous companies, API management was always a problem because interfaces change or are complex to maintain. Here we are relieved of this work and there are always updates to connectors or completely new connectors are added. We store all data in our Data Platform with regular updates, which is so easy to integrate. Simply great! **Official Response from Samia Kenley:** > Hi Lucas, Thank you for providing great feedback! We are pleased to know you are exploring the range of solutions Adverity has to offer. Many of our customers have seen the huge benefit of having custom dashboards. Our experts are dedicated to consistently update and add new connectors, which helps our customers save time and resources. If you have any suggestions for new connectors, feel free to contact us. Best regards, Samia from Adverity ### 6. Adverity review **Rating:** 5.0/5.0 stars **Reviewed by:** Jodie T. | Social Media Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2022 **What do you like best about Adverity?** The onboarding team has been extremely helpful throughout the process. The weekly sessions were insightful and made the setup process easier. The best part about adverity is the parent workspace feature as we can set all the rules here for all of our clients and it will be a standard set up for all which is really useful. **What do you dislike about Adverity?** The enrichments took a bit more time to understand and grasp but with time they have become such an important part of our setup. The enrichments make our report layout much more appealing. **What problems is Adverity solving and how is that benefiting you?** Adding new data streams is a much easier process as the parent workspace has already got all of the important details added so when we add new clients it is really straightforward. **Official Response from Samia Kenley:** > Hi Jodie, We appreciate your feedback! The Parent Workspace feature is very popular amongst our clients, so very happy to hear that you find it instrumental to your business. I have passed on your positive feedback on the Enrichments feature to the Product Team. We are running Customer Focus Clinics that help keep customers up to date on Adverity’s solutions as well as giving customers the opportunity to ask questions directly to our experts. If you would like to join, please reach out to your account manager! Best regards, Samia from Adverity ### 7. Great tool for controlling your marketing spend **Rating:** 4.5/5.0 stars **Reviewed by:** Albrecht F. | Head Of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2022 **What do you like best about Adverity?** Very flexible and powerful solution, all relevant traffic and tracking partners are available **What do you dislike about Adverity?** With flexibility comes complexity - some tasks are pretty straight forward, some are very complex and need guidance **What problems is Adverity solving and how is that benefiting you?** controlling your marketing spend **Official Response from Samia Kenley:** > Hi Albrecht, Thank you for taking the time to review us, we really appreciate it. Delighted to know that our solution meets your needs and is helping to control your marketing spend. You may be interested in joining our Customer Focus Clinics, that are planned every 8 weeks. They are webinars that help our customers up to date on Adverity’s solutions as well the opportunity to ask questions directly to our experts. If you would like to join, please reach out to your account manager! Very best, Samia from Adverity ### 8. Extremely robust system with new features coming regularly **Rating:** 4.5/5.0 stars **Reviewed by:** Bryan M. | Search & Reporting Lead Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2022 **What do you like best about Adverity?** The best part about Adverity is the ability to blend different data sources in a very simple manner. The simplicity belies the overall power of the platform, however, with the ability to plug directly into cloud databases, data sources, and custom APIs with just a little more knowledge of the platform. **What do you dislike about Adverity?** Adverity has many of the same pitfalls that come with using high-end software that hasn't been around very long - many of the more advanced features have sparse to no documentation and require you to do a bit of manual testing and experimenting to get everything running exactly how you want. **What problems is Adverity solving and how is that benefiting you?** Cross-channel reporting and analysis are the main answer here. We've been able to build custom dashboards that combine information in bespoke visualizations for our clients, something that has made them extremely grateful. **Official Response from Samia Kenley:** > Hi Bryan, Thank you for taking the time to review us, we really appreciate it! Delighted to know that you have found the platform easy to use and are seeing the benefits of custom dashboards that we know a lot of our customers are very happy with. Our experts are consistently working on new features that will help refine daily processes for our customers and we are diligently working on the accompanying documentation, thank you for highlighting the importance of this. Very best, Samia from Adverity ### 9. Customer service is flexible to needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2022 **What do you like best about Adverity?** Overall, I liked that the platform was made for marketers and their sales demonstrations were good. Customer service has been very flexible towards our needs for local grant approvals. **What do you dislike about Adverity?** Being a new company there were some bugs but ultimately they were able to address the bugs quite quickly and we were able to continue with our service as planned. **Recommendations to others considering Adverity:** Revise the terms of the agreement to ensure you have the flexibility to change based on your needs or if Adverity does not deliver to the ever-evolving industry standards. Do not sign any long-term deal with them as I have made that mistake. I signed on for 24-months and in that period, they've fallen very far behind Google Data Studio's latest updates. Their enrich tool will still require you to host your data on BigQuery because Adverity's hosting is extremely buggy and at times limited. **What problems is Adverity solving and how is that benefiting you?** Having issues with their tools simply not being as flexible as they've initially sold. Their Present/Reporting tool which looks fantastic on the website is extremely difficult to produce compared to a free tool like Data Studio. **Official Response from Samia Kenley:** > Hello, Thank you for your feedback! Our support team always works hard to make sure customers have a smooth onboarding experience and happy to hear they resolved your queries swiftly. We have passed on your feedback regarding GDS to our product team, thank you for highlighting this. We are running Customer Focus Clinics that help keep customers up to date on Adverity’s solutions as well as giving customers the opportunity to ask questions directly to our experts. If you would like to be invited, please reach out to your account manager. Regards, Samia from Adverity ### 10. Great software for analysing data in a flexible way **Rating:** 5.0/5.0 stars **Reviewed by:** Olga M. | Senior Media Traffic Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2022 **What do you like best about Adverity?** I like that this platform allows a lot of flexibility as well as great support from the tech team. **What do you dislike about Adverity?** Nothing really. It might be daunting for someone new to the platform, but if you spend a few hours per week using it you will become an expert very fast! **Recommendations to others considering Adverity:** Spend as much time as you can during the initial rollout and it will be very easy for you to use the product in the future! Use the great support they provide you too **What problems is Adverity solving and how is that benefiting you?** Mapping different metrics from various APIs, creating more digestible naming for the clients etc. **Official Response from Samia Kenley:** > Hi Olga Fantastic feedback, thank you! Our tech team works with each customer to really understand their needs and provides supports respectively, setting them up for success. Great to know you find the platform flexible and are able to tailor it to your business needs. I have passed on your comments to our internal teams! All the best, Samia from Adverity ### 11. Automation of the reporting process **Rating:** 5.0/5.0 stars **Reviewed by:** Marcel W. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2022 **What do you like best about Adverity?** - Uncomplicated setup of datastreams and connectors - implementation of external visualization tools like Google Data Studio - outstanding support - constant development on new features - future-proof solution for our company **What do you dislike about Adverity?** - Enrichment setup is quite hard for someone who's not familiar with basic coding - in the beginning, some features of the Facebook connector weren't working properly **Recommendations to others considering Adverity:** Get in contact with the Adverity team. They will give you a detailed demo and find the right solution for your business model. **What problems is Adverity solving and how is that benefiting you?** - Automation of the reporting processes - Visualizing data in third-party platforms - Combining and harmonizing data from several customers to improve business decisions **Official Response from Samia Kenley:** > Hi Marcel, We really appreciate your feedback! Our experts have worked diligently to provide consistent support and new feature developments to meet the needs of our customers that will grow and adapt to their business needs over time. Thanks for highlighting our dedication to bring the right solution for each customer as no two business are exactly the same and we want to give customers the right tools for success. We are happy that our team was able to sort out some teething problems and you are using the platform to harmonise data and inform business decisions. All the best, Samia from Adverity ### 12. Newly Onboarded **Rating:** 4.0/5.0 stars **Reviewed by:** George M. | Senior Paid Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2022 **What do you like best about Adverity?** The granularity of the data that we can collect. Adverity is very intuitive and allows us to easily connect to each social media platform. Overall, Adverity seems like a good CRM system. **What do you dislike about Adverity?** It would be more helpful if the team at Adverity knew more about Google Data Studio. Since we've been using GDS we have hit a few glitches that would be great to have help with. **Recommendations to others considering Adverity:** N/A **What problems is Adverity solving and how is that benefiting you?** The main thing we have gained from switching across to Adverity is how granular we can go with data. Although we are still learning, I feel like once we are set up we will be a lot more efficient when delivering reports to clients. **Official Response from Samia Kenley:** > Hi George, Warm welcome to Adverity! Thank you for taking the time to review us, we really appreciate it. Pleased to know that you find our Connectors easy to implement and the data you gain is instrumental for your client reporting. I have passed on your feedback to the Support Team regarding GDS. You may be interested in joining our Customer Focus Clinics, that are planned every 8 weeks. They are webinars that help keep our customers up to date on Adverity’s solutions as well the opportunity to ask questions directly to our experts. If you would like to join, please reach out to your account manager! Very best, Samia from Adverity ### 13. Adverity meets all our reporting needs, with great one to one support. **Rating:** 5.0/5.0 stars **Reviewed by:** Tara C. | Miss, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2022 **What do you like best about Adverity?** Adverity's dedicated onboarding team really helped us get to grips with the platform. Once we were onboarded, our Account Manager Robbie has ensured that we are kept up to date on updates to the platform, and response times are fast to any of our queries. Thanks so much for the support. **What do you dislike about Adverity?** We are currently using Adverity to funnel data through to GDS, ideally, we would like to use Adverity's native reporting, but current costs are beyond our budgets. **What problems is Adverity solving and how is that benefiting you?** We are looking to integrate Xing as a data stream, and Adverity is helping us solve this which is great for us to feedback to our clients. **Official Response from Samia Kenley:** > Hi Tara, Thank you for your great feedback! Our onboarding team takes the time to get to know each customer and tailor support to go beyond expectations and set them up for success. I have passed on your compliments to Account Manager Robbie, he is very customer focused and will be delighted to know of your positive experience. I have also given your feedback to our Product Team. Best, Samia from Adverity ### 14. Some Notes of Caution re Adverity **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2021 **What do you like best about Adverity?** The sales process was top notch but a strong word of caution below. We have multiple data-intensive clients advertising across 12-15 different platforms (paid search, social, CRM, CTV, etc.) and pulling data from various 3rd party tools (Google My Business, Screaming Frog, AWR, etc.). Objective was to find an ETL/ELT solution that could wrangle all the data, harmonize it and port it into Snowflake for eventual visualization. We were pretty far down the path with Fivetran, but Adverity seemed much more motivated and eager. One of their lead engineers was able to quickly solve a couple of edge-case issues that Fivetran seemed to be struggling with, and in general, Adverity seemed much more interested in being a true partner going forward. Contract signed. **What do you dislike about Adverity?** The problems with Adverity began quickly after signing. A central selling point and differentiator for Adverity is their one-month onboarding service. The premise is that they’ll get a company (or a client or two) fully configured on the platform within a couple of weeks and then spend the remainder of the time training your team on the ins and outs of the system. We suspected there would be problems very quickly as their onboarding tech struggled with pulling our most basic Google Ads conversion data. Things seemed to get more distressing as time went on. Sparing the painful details, the upshot was that our one-month onboarding turned into a nearly 3-month onboarding. In the end, we were only able to automate the most rudimentary metrics. Here are a few of the more concerning issues we ran into throughout onboarding: • Over 300 emails exchanged with the onboarding tech • Time delays on all communications with tech located in Eastern Europe • Seemingly byzantine system of tying multiple queries together to report on basics like sessions, conversion rates and goals/objectives • Limitations with using custom field name mappings and other frustrating issues with naming conventions • Costly additional support after onboarding using their professional services team (given our experience during onboarding, we were reluctant to explore this option for fear of incurring significant hourly costs) In short, we were excited about the potential of the relationship during the sales process. We were also looking forward to being a champion of Adverity to our clients and partners. The initial allure of Adverity vs. Fivetran and other ELT/ETL providers was Adverity's seeming ease-of-use and willingness to solve fundamental business problems during the sales cycle. Fivetran seems to be still a bit more of a hacker solution, but had we known the investment required to configure Adverity to meet our needs, we would have made the time/resource investment in Fivetran. When we told Fivetran we had chosen Adverity, they were very gracious and seemed to feel pretty confident we would be revisiting them after a few months with Adverity. As for current status, we’re a little more than halfway through our annual commitment with Adverity and we’ve stopped using the system, opting for more streamlined temporary solutions while we revisit Fivetran and others. All companies adapt and change over time, so hopefully Adverity can course correct. If you’re considering Adverity, you might consider the following recommendations: • Negotiate for a 3-month contract as opposed to an annual contract • Get the specifics on the skill set and tenure of your onboarding specialist before you start (this will be a frustrating and time-consuming process if you end up with the wrong onboarding team) • Spell out clear objectives of the onboarding process and establish clear timelines for resolution • Make sure that at least three weeks of the onboarding are dedicated exclusively to training (not client configuration that they may be struggling with on their end) • Cut bait early if it turns out it’s not the right fit for you **What problems is Adverity solving and how is that benefiting you?** See above. Trying to solve the same problems most companies and agencies are trying to solve right now – automating data capture across multiple platforms/systems, normalizing the data, exporting to schemas and visualizing end-to-end journeys. Adverity has a wide selection of pre-built connectors that are simple to configure initially. However, processes get challenging during the ETL process. As for benefits, for us, the challenges with Adverity outweighed the benefits and we don’t plan to use the system for the duration of our contract. That said, Adverity may be a good solution for smaller companies, provided they’re diligent during the contract negotiations and onboarding process. **Official Response from Samia Kenley:** > Hello, Thank you for sharing your feedback with us. It is unfortunate to hear that you had a negative experience with us. We appreciate when customers let us know the good, bad and not so great, this helps us refine our processes so we can deliver the best experience for the vast range of customers we serve daily. We would like to sincerely apologise that the onboarding experience did not meet your expectations, and discussed your experience with the respective team at the time so we could assess your specific situation and ensure it doesn't happen again in the future. Kind regards, Samia from Adverity ### 15. Worked with it in the past **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2022 **What do you like best about Adverity?** Available in Vienna / On - Site. Was a great reporting tool to start with. **What do you dislike about Adverity?** Set up of new clients, set up of new dashboards. Search of campaigns to get the numbers have not worked in correctly in the past To expensive for our company and needs **Recommendations to others considering Adverity:** Review cost per usage **What problems is Adverity solving and how is that benefiting you?** Our technical account manager from adverity has put a lot of effort and support in our reporting too. Most of the time it worked. **Official Response from Samia Kenley:** > Hi There, We appreciate when customers let us know the good, bad and not so great, this helps us refine our processes so we can deliver the best experience for the vast range of customers we serve daily. We would like to sincerely apologise that your experience with our platform did not meet your expectations. We're continually iterating on the user experience to ensure our technology fulfils the use cases of our clients in an easy to use and self-service manner, although we're pleased our account management and technical support teams were able to provide the level of support needed in your case. We offer a free Quick Start option and our pricing starts from  €1,500/month. Bespoke packages are available depending on our individual clients' needs. https://www.adverity.com/pricing Thank you for sharing your feedback with us. Kind regards, Samia from Adverity ### 16. Great support network and wide range of media platforms available **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2021 **What do you like best about Adverity?** Very quick response to support queries plus follow-ups. Wide range of media platforms available on adverity, which helps us acquire data automatically for almost all our needs **What do you dislike about Adverity?** The UI can be more user friendly. Sometimes using the fixed fields is not so easy especially when we have lots of metrics and dimensions. Also, it will be best if restrictions due to platforms' APIs are listed somewhere for self review and support. **Recommendations to others considering Adverity:** Users need to understand the various media platforms sufficiently or be able to research their API developer documentation before using Adverity on a more advanced level. **What problems is Adverity solving and how is that benefiting you?** The key biz problem is automated and efficient data acquisition on a scheduled basis. This helped us to save alot of time on data mgt and allow our teams to focus more on our clients' biz issues. ### 17. Great tool, great support! **Rating:** 4.5/5.0 stars **Reviewed by:** Martial I. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2022 **What do you like best about Adverity?** User Experience and the great support from the team. Begin at onboarding to the real start ;) **What do you dislike about Adverity?** Perhaps a deal-overview in a combination of the used Ad-Accounts. **What problems is Adverity solving and how is that benefiting you?** One challenge is the automation through API **Official Response from Samia Kenley:** > Hi Martial, Thank you for taking the time to review us, we really appreciate it! I have passed on your compliments and feedback to the Product Team and Support Team. You may be interested in joining our Customer Focus Clinics, that are planned every 8 weeks. They are webinars that help our customers up to date on Adverity’s solutions as well the opportunity to ask questions directly to our experts. If you would like to join, please reach out to your account manager! Many thanks, Samia from Adverity ### 18. Media Analytics Dashboarding **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2021 **What do you like best about Adverity?** Adveritys direct API connection to platforms like Facebook, Google Ads, Reddit and several DSPs saves us time with dashboard set up. Adveritys managed service team helps to troubleshoot errors and build reporting widgets for our team. **What do you dislike about Adverity?** Current Adverity does not have a simple solution for importing data that is collected on different time zones all under one time zone. For this reason we have to manually import a few platforms running on UTC. **What problems is Adverity solving and how is that benefiting you?** We have built multiple dashboard views that serve both internal agency teams and client teams. Each have different data and widgets included depending on the level of information needed. The client has direct access to the dashboard which reduces back and forth time of connecting over email when they have questions. ### 19. Makes API connections and data ingestion easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2021 **What do you like best about Adverity?** Adverity has significantly sped up my team's ability to ingest exactly the data we need utilizing API connections. The software has eliminated our need for an intermediary team to write code and made it easy for us to explore the data, pull what we need, put transformations in place, send data to a destination, and make changes on the fly. The support team is also fantastic. **What do you dislike about Adverity?** Sometimes processes fail, and at times support tickets can take quite a while to resolve (as can new feature implementations to meet business needs). But issues are minimal. All in all great product. **What problems is Adverity solving and how is that benefiting you?** As previously described, Adverity has enhanced the efficiency of our analytics team and practices. We no longer have to engage another team to write code to pull data with API connections, and the software is pretty intuitive to use. ### 20. Excellent onboarding **Rating:** 5.0/5.0 stars **Reviewed by:** Niclas M. | Business Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2021 **What do you like best about Adverity?** The onboarding process was very nice and guided excellent by the onboarding team. The follow up contact includes every detail as well as the video of the onboarding session. This helps a lot regarding any possible function and its implementation later on. The 24/7 support on 5 days a week also gives a good feeling. The number of possible connections is also a thing which leads us to Adverity. It has also a lot of functions which may be more relevant on later stage of implementation and using Adverity. Especially the Enrichment possibiliteis may have a big advantage depending of a customers setup. **What do you dislike about Adverity?** Nothing yet, everything works like described and we are not using it so long i could say anything. **Recommendations to others considering Adverity:** Be sure that you only consider channels and it's data you need. Nice to have data may mess up your view on relevant data. **What problems is Adverity solving and how is that benefiting you?** We want to gather, combine and process data of all channels we are using, making us more independent from Google or any ohther channel. Especially when you are in a branch which is kind of new, we feel more comfortable by not sharing all of our information and data to one party, better keep them safe. **Official Response from Claudie Poirier:** > Hi Niclas, Thank you for your positive review. We are delighted to know our support team’s efforts at providing the best care are being praised. Your experience will be shared with great pleasure with the rest of the team. Cheers, Your Adverity team ### 21. Datatap for ETL **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2022 **What do you like best about Adverity?** The Adverity Platform is easy to use. Interface is simple and quick to grasp. **What do you dislike about Adverity?** Usage reporting is not up to par, this is the only feature we are really missing. **What problems is Adverity solving and how is that benefiting you?** We used to have in house built ETL connectors, but with a rapidly evolving landscape keeping this up to date is a lot of work. **Official Response from Samia Kenley:** > Hello, Thank you for your feedback! Delighted to know that you have found the platform easy to use and are seeing the benefits of our vast and growing Connector selection. I have passed on your compliments and feedback to the Product Team. You may be interested in joining our Customer Focus Clinics, that are planned every 8 weeks. They are webinars that help our customers up to date on Adverity’s solutions as well the opportunity to ask questions directly to our experts. If you would like to join, please reach out to your account manager! Many thanks, Samia from Adverity ### 22. The best benefit-cost data extraction platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Bruno A. | Product Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2021 **What do you like best about Adverity?** The platform is insanely easy to use and to connect to external data sources. Plus the pricing is really good for what the platform offers. All the experiences were great, since the first meeting and now with a dedicated Account Manager. With Adverity I integrated all the DSPs that my company uses and sent the data to our GBQ so I could create a dashboard on Data Studio to visualize it. Even though it wasn't their job Adverity helped me to configurated the GBQ :) **What do you dislike about Adverity?** Sometimes the Data Extraction takes more than expected, but I imagine that this a problem on the DSPs, not on their platforms. I can think of things to dislike, I really loved all the process and onboarding. **Recommendations to others considering Adverity:** This platform is insanely good, the team is awesome, all the process of acquiring the platform went really well. **What problems is Adverity solving and how is that benefiting you?** - Data Visualization - Data Centralization - Data Historic We had over here a Data Visualization problem, we were using excel spreadsheets to keep track of multiple campaigns, the excel was only on the user computer and only him in all the company had access to the data. Plus the Account Managers were spending a huge amount of time extracting data from all the DSPs, Verizon Media, Xandr (former Appnexus), and Sizmek, with Adverity I was able to automatize all the process of Data Extraction. And the main problem was to keep the Data Historic. We only had the campaign data that the DSPs were able to send us, so every 180 days we lost all the data. With Adverity I'm sending all the data to a Google Big Query account where I keep track of all the campaign data. With Adverity I'm able to centralize all the data that my company generates. This is awesome to generate new insights. **Official Response from Claudie Poirier:** > Hi Bruno, Thank you for your positive feedback! It is wonderful to hear about such appreciation for our powerful end-to-end platform and hard working team. Your experience will be shared with great pleasure with the rest of the team. All the best, Your Adverity team ### 23. Adverity is a very user-friendly tool with many different functions. **Rating:** 4.0/5.0 stars **Reviewed by:** Marina S. | Data Solution Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Adverity?** In the frontend you hardly can't do anything wrong and test all the functions by playing around with the various graphics and tables. What I really like is that you can make the dashboards very individual with different colours and fonts. It is great that there is often an update with new functions. A big compliment to our Account Managerin who always tries to help us and actively reach out to us. With the new update in the Backend, you can see very clearly when and where there was an import error and click into it. But it would be great if there was a more detailed description of the Error Message, especially for some Errors which came up not so often. **What do you dislike about Adverity?** The Backend can be a bit more difficult because of the complex setup. Sometimes it is a bit hard to understand from where a Import Error came from. Maybe it would be greate to have an import Error List for a better understanding what every Error Message means. When having a bigger problem it would ofte be easyer to solve it in a call and not via mail, otherless there are sometimes so many mails. A Call can be better used to show the issue. **Recommendations to others considering Adverity:** As I said Adverity is a very user friendly tool in which you have many options to display and personalize the data in different ways. You can play around in Explore and make an own Dashboard for your most important data. **What problems is Adverity solving and how is that benefiting you?** The support Team from Adverity is always trying their best and give mostly helpful Tips. Most difficult is writing a scrip, but the Help-Center give many eplanations which are very helpful. Also the variations of the data visualization is a big advantage of adverity. So there is a wide range of options for displaying the Data in different ways. Also in Explore many colleagues can play around with the Data and can so make a fast Data check. **Official Response from Claudie Poirier:** > Hi Marina, Thank you for sharing your experience with us. We are pleased to hear that Adverity’s powerful data visualizations are put to great use. Kindly know that your recommendations will be shared with the rest of the team for further consideration. All the best, Your Adverity Team ### 24. Immersive experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2022 **What do you like best about Adverity?** I can control the data that I am recovering, build custom reports **What do you dislike about Adverity?** UI can be more aesthetic, difficult to learn **Recommendations to others considering Adverity:** lots of options available, go for it **What problems is Adverity solving and how is that benefiting you?** makes ETL transformations easy **Official Response from Samia Kenley:** > Hello, We appreciate your positive feedback! I have passed on your comments and suggestions to the Product Team. We are running Customer Focus Clinics that help keep customers up to date on Adverity’s solutions as well as giving customers the opportunity to ask questions directly to our experts. If you would like to be invited, please reach out to your account manager! Best regards, Samia from Adverity ### 25. Excellent API vendor with easy to use interface, great customer support and a large amount of APIs **Rating:** 5.0/5.0 stars **Reviewed by:** Peter L. | Data & Tech Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 25, 2021 **What do you like best about Adverity?** Adverity has a very easy-to-use interface that helps keep track of the data being fetched, where it's going, and how it's being processed. There are almost never any technical issues, and it's quite easy to build custom reports regardless of the platform the data is being fetched from. In my experience, the Adverity APIs support virtually all possible combinations of data that the APIs of the platform in itself support, which several of their competitors do not (they might have templates only or limited dimensional splits). The scheduling settings and transformational settings are also really useful for very specific data that is not necessarily aggregatable such as reach. **What do you dislike about Adverity?** Parts of the configuration of a data stream are not templatable. For example, I could create a custom Google Analytics datastream and save it as a template, but the template will not remember the view ID's it initially covered. It's a minor issue, but if you're working with hundreds of view IDs in a single report, it could be a timesaver. **What problems is Adverity solving and how is that benefiting you?** We've used Adverity to automate our reporting by funneling data across multiple digital media platforms into our data warehouse. With other vendors, we've had to make concessions in regards to which metrics and dimensions we could add and even which systems we could automatically fetch data from, but this has virtually never been the case with Adverity. ### 26. Hitachi Review **Rating:** 4.0/5.0 stars **Reviewed by:** Jenny T. | Sr. Manager, Global Digital Campaigns, Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2021 **What do you like best about Adverity?** I like that you can connect to so many platforms and easily plugin without much effort. I also like how you can customize the dashboards and make them look polished; not many systems can do this without a ton of coding knowledge. **What do you dislike about Adverity?** We have a very challenging set up here at Hitachi, tons of accounts under each paid media channel, and so it was pretty hard to ensure all the data is aligned. It did take some time and a lot of dev help from Adverity. **What problems is Adverity solving and how is that benefiting you?** We have streamlined our reporting from weeks to minutes which is quite a win. However, we use so many systems that sometimes it can be challenging to integrate them all. **Official Response from Claudie Poirier:** > Hi Jenny, Thank you for your feedback. Is it great to hear our powerful automated data integrations and highly customizable dashboards are serving you well. We are also pleased to hear our support team has provided the best care when onboarding with us. Please note your review will be forwarded to the rest of the team for further consideration. Very best, Your Adverity Team ### 27. The product is very well thought out and works in a pretty scalable way. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2021 **What do you like best about Adverity?** The way that you have full freedom in what data to use and how to use it with Enrichment procedures allowing you to customise every piece of data that gets in the system. **What do you dislike about Adverity?** Not all data is worth the same for us but there is no way to say that X data fetch should be prioritised over Y data fetch. Not the easiest to use for non techies but definetely good for the flexibility it has. Enriching the data in any way means refetching the data afterwards which means that for any new enrichment you will need to download all of your historical data again if you want to apply your changes. **Recommendations to others considering Adverity:** Pretty flexible in terms of creating Marketing dashboards, the visualisations that you can create are great and are everything you will ever need. Also the use of simple Python commands to alter the data is a lifesaver as not all data comes cleansed in the right way ever. **What problems is Adverity solving and how is that benefiting you?** Real-time dashboards and advanced analytics on marketing datasets. You can create additional datasets based on the data you already have for ease of use like campaign groups. Can create pretty unique datasets because of the amount of integrations from APIs it has. **Official Response from Claudie Poirier:** > Hi there, Thank you for your review. It is great to know our highly customizable dashboards and AI-powered predictive analytics are serving you well. Please note your suggestions will be taken under further consideration. All the best, Your Adverity Team ### 28. Great resource for data visualization **Rating:** 5.0/5.0 stars **Reviewed by:** Paula F. | Growth Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Adverity?** Support, Innovation and Creativity and Features for data Visualization. The Adverity team is great. The onboarding process was the best and also the tickets follow-up. They are always open to hear new ideas and bring all of those to life. **What do you dislike about Adverity?** The dashboarding menu on the present tab could improve by allowing folders use. **Recommendations to others considering Adverity:** If you are looking for a powerful tool for data gathering and visualization. Adverity is a great partner. **What problems is Adverity solving and how is that benefiting you?** Data gathering from different sources has a vast offer of connectors which is great for marketers who want to have a more comprehensive vision of their strategy. Adverity taught me; there is nothing impossible on data visualizations. ### 29. Adverity is an ETL tool we haven't regret choosing once **Rating:** 5.0/5.0 stars **Reviewed by:** Michael P. | Online marketing consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2021 **What do you like best about Adverity?** I like the support, they think about custom solutions for every client. Furthermore, they provide extra services such as buillding new API connections which is a big plus. **What do you dislike about Adverity?** We are an agency so we have a lot of data streams per client (+100 in total). This makes it harder to work in Adverity with multiple people at the same time. **What problems is Adverity solving and how is that benefiting you?** As a performance marketing agency data is key. Adverity helps us getting that data from whatever source (google sheets, ftp, advertising channels,...) to whatever destination. This helps us getting the data in a central data warehouse (google big query in our case). ### 30. Flexible and powerful **Rating:** 5.0/5.0 stars **Reviewed by:** Emiliano B. | Digital Data Lead, Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2021 **What do you like best about Adverity?** Adverity allows you to easily connect (and possibly transform) data from many different sources. It costs less with respect other main competitors, since it approaches the proposition in a modular way, allowing you to only pick the functionalities needed. Plus the support team is great in fixing issues and developing new features and capabilities. **What do you dislike about Adverity?** A dashboard on volumes of data processed by date, super high-level, might be useful to be shown in the homepage **Recommendations to others considering Adverity:** You need to have at least some data skills in-house to properly adopt the tool **What problems is Adverity solving and how is that benefiting you?** We managed to become central in data governance, annihilating redundancy in manual reporting and building a single source of truth for all members in the team, from the operatives up to the C-levels. **Official Response from Claudie Poirier:** > Hi Emiliano, Thank you for sharing your feedback. It is great to hear Adverity helps improve your business’ marketing reporting processes thanks to our consolidated data and powerful data visualisations. Please note that your recommendations will be taken into consideration, as we value making our product and services answer our clients’ needs best. Cheers, Your Adverity Team ### 31. Adverity Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2021 **What do you like best about Adverity?** The connect tool is highly intuitive and well desiged. It makes connecting data sources, fetching data, and applying transformations very easy to do, even for those who are not very technical. We have been able to connect all aspects of our media performance data to the platform and visual via the reporting section for media optmisation. **What do you dislike about Adverity?** The visualization functionality in the platform can be pretty limiting and restrictive at times. At times it can cause a lot of user frustration, especially compared to platforms like datastudio, domo or tableau where you are able to be very creative with your designs. **Recommendations to others considering Adverity:** Great tool for data ingestion and harmonization. Visualization functionality could be improved. **What problems is Adverity solving and how is that benefiting you?** Data ingestion and harmonization across multiple media datasources which allows us to optimize our media performance on various channel via our reporting which we have built in the tool for our regional teams. **Official Response from Claudie Poirier:** > Hi there, Thank you for your review. It is great to hear our end-to-end solution has enabled you to work better and faster. We would also love to hear in more details about your experience with our highly customizable reporting at marketing@adverity.com so we can assist in the best way possible. Cheers, Your Adverity team ### 32. User-friendly BI system with motivated support team **Rating:** 4.0/5.0 stars **Reviewed by:** Joseph A. | Data Solutions Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2021 **What do you like best about Adverity?** The usability of the tool, front- and backend, makes for an easy-to-learn system. The extensive library provides necessary insight and the support team has a fast reaction speed to inquiries. Our monthly meetings offer good insight into what is happening with Adverity, discuss future developments, and explore the potential of using the program. **What do you dislike about Adverity?** There isn't much flexibility with the visualizations (switching between metrics within a dashboard e.g.) or customization options for the frontend, but these restrictions are understandable due to technical limitations. With the size of our company, tenant management in the frontend has some harsh restrictions. **Recommendations to others considering Adverity:** If you are looking for a way that enables your employees to familiarize themselves quickly with a tool and gain insight into campaigns, Adverity is a perfect choice. It is especially useful for first time BI users, who are looking for an option without the need of extensive programming knowledge. **What problems is Adverity solving and how is that benefiting you?** The biggest advantage is bringing together the countless available data sources we work with on a daily basis. It allows us to ascertain errors and mistakes within the system at a faster turn rate. It also offers us an opportunity to connect the dots easier for various sources. That way we can gain a better understanding of campaign performance across multiple channels. **Official Response from Claudie Poirier:** > Hi Joseph, Thank you for your great review. We appreciate you sharing how Adverity’s extensive connector library and automated data integrations enables you to better understand your marketing performance and demonstrate measurable ROI. Kindly know that your recommendations will be taken into consideration. Best, Your Adverity team ### 33. Brilliant tool to aggregate marketing data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2021 **What do you like best about Adverity?** The range of connectors is fantastic. We initially tried to implement this ourselves with our own tech but Adverity has saved us so much time and technical effort by turning this into a small number of clicks. **What do you dislike about Adverity?** It's great that there are constantly new features being released, however they frequently have not been sufficiently user-tested. We often have to send out apology emails to clients when things stop working unexpectedly and we can look unprofessional. **Recommendations to others considering Adverity:** If we were starting from scratch, I would only recommend using only the Datatap side and not the Insights part because reporting is not as advanced as the leading BI tools. **What problems is Adverity solving and how is that benefiting you?** Adverity has helped us to harmonize all our agency data sources and drastically reduced time spent manually reporting. ### 34. Great ETL Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2022 **What do you like best about Adverity?** Overall great platform and support team! **What do you dislike about Adverity?** Not much to dislike, it works great, fast and useful **What problems is Adverity solving and how is that benefiting you?** To extract data from multiple sources and organize in the same database - Major processes speed improvement **Official Response from Samia Kenley:** > Hello, Thank you for your feedback and we are delighted to know your great experience with the the Adverity platform and our support team. We are running Customer Focus Clinics that help keep customers up to date on Adverity’s solutions as well as giving customers the opportunity to ask questions directly to our experts. If you would like to join, please reach out to your account manager. Regards, Samia from Adverity ### 35. Data Connectors and Dashboards **Rating:** 4.0/5.0 stars **Reviewed by:** Armin M. | Leitung Daten & Innovation, Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2021 **What do you like best about Adverity?** The Quality of the Tool and the Service, the Support. Key Account and Support are great and will find a solution nearly everytime. **What do you dislike about Adverity?** License costs are not cheap, but they are fair. **Recommendations to others considering Adverity:** In my opinion, theses points are speaking for Adverity: - a lot of different Data Connectors - Connectors, Storing, Visualisation from a single source - great Support **What problems is Adverity solving and how is that benefiting you?** We connect data from different sources, normalize them and prepare them in dashboards for our stakeholders. ### 36. A connector for pretty much anything allowed us to consolidate reporting without boundaries **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin M. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2021 **What do you like best about Adverity?** The number of connectors available is outstanding and something we could have never achieved within a single platform. **What do you dislike about Adverity?** Sometimes creating transforming the data can be difficult, but that's the key feature that gives us unlimited possibilities. **What problems is Adverity solving and how is that benefiting you?** Adverity allows us to take every data point in our software stack and blend them into unified dashboards. Before this, we had 3-4 different reporting platforms for other areas in our business which became difficult to manage. ### 37. My favorite vendor partner to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin R. | Director of Data and Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Adverity?** Adverity has quick and helpful customer service. They preemptively anticipate our needs and offer that feedback which helps us be more efficient. **What do you dislike about Adverity?** None come to mind. The product does exactly what we need it to do. **What problems is Adverity solving and how is that benefiting you?** We needed a way to bring together many marketing data platforms, but also have control over where we send the data and what we do with it. Adverity allows us the flexibility and scale to move large amounts of data in the ways that we need to. **Official Response from Claudie Poirier:** > Hi Kevin, Thank you for your positive feedback. We are pleased to hear Adverity’s powerful automated data integrations help your team make better decisions. We also take great pride in our support team’s efforts to offer the best care to our clients. Your review will be shared with the rest of the team. Very best, Your Adverity team ### 38. Adverity's self-service ETL and service is great **Rating:** 4.0/5.0 stars **Reviewed by:** Kaleb D. | Director of AdTech, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2021 **What do you like best about Adverity?** I like the control over designing my dataflow end to end and how responsive the technical support team is when addressing problems. **What do you dislike about Adverity?** I'm not a fan of the custom transformations that they have. I have to fight to understand how the config (which maps to custom JSON) relates to more standard Python functions. **Recommendations to others considering Adverity:** Great for teams without a dedicated data scientist to solve ETL problems at scale. **What problems is Adverity solving and how is that benefiting you?** ETL. Fetching data from a DSP to automate embedded analytics in our web apps. **Official Response from Claudie Poirier:** > Hi Kaleb, Thank you for your feedback. We are pleased to hear that our end-to-end solution and our customer support serves you well. As for our custom transformations, we are proud to offer continuously updated Enrichment Templates enabling users to perform the most common data transformation without any coding required. Kindly see the link 'See how Adverity improved' below for more information. Rest assured, your suggestions will be shared with the rest of the team for further consideration. All the best, Your Adverity team ### 39. Top marketing-analytics tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2019 **What do you like best about Adverity?** .- big data management: we can now answer detailed request of our cusotmers quickly and provide exact information in very short time - Support of Adverity: Adverity helped us in time wih big effort when we hat no knowledge oder ideas anymore so that the result was the best for our customer **What do you dislike about Adverity?** Sometimes I would like to work with widgets like I am used to work with in powerpoint. Anyway with support of Adverity I always found an solution **What problems is Adverity solving and how is that benefiting you?** we prepare dashboards for global sales aktivites, revenues, marketing for differents markets, product groups and uncountable sellers. **Official Response from Marketing Team:** > Hi there, Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients. Cheers, Your Adverity team ### 40. The opportunities with Adverity **Rating:** 4.0/5.0 stars **Reviewed by:** Florian A. | Data Science Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2021 **What do you like best about Adverity?** Fast datastream setup. For example, A Google Sheet setup **What do you dislike about Adverity?** The enrich section is very complicated, and the documentation could be better **Recommendations to others considering Adverity:** Yes, I would recommend Adverity to others, but it has a steep learning curve. So in the beginning, it is pretty challenging, but when you are used to the program, the workflow is quite nice. **What problems is Adverity solving and how is that benefiting you?** With Adverity, it is possible to fetch our data and bring it to one entire database. **Official Response from Claudie Poirier:** > Hi Florian, Thank you for your constructive review. It is a pleasure to know our powerful data integrations from over 600 sources serves you well. As for enrichments, we are proud to offer updated Enrichment Templates enabling users to perform the most common data transformation with only a few clicks. Kindly see the link 'See how Adverity improved' below for more information, as our tech content team is working hard on continuously improving the documentation in hopes of flattening said learning curve. Please note your suggestions will be shared with the rest of the team for further consideration. Cheers, Your Adverity team ### 41. Great use, but requires prior knowledge **Rating:** 4.0/5.0 stars **Reviewed by:** Tom S. | Head of Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2021 **What do you like best about Adverity?** Dynamic and automated data fetching, daily fresh data in reports. Looking in 1 tool - not in 5 or more. **What do you dislike about Adverity?** High level understanding of channels, KPIs, dimensions, and metrics. **What problems is Adverity solving and how is that benefiting you?** Different accounts and reports can be generated in one dashboard. Also, clients and other partners may have access to view dashboards. ### 42. Adverity has aided in our ability to execute as well as improved our velocity and data stability. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2021 **What do you like best about Adverity?** We now have the tools necessary to rapidly prototype and keep moving ahead without dealing with the minutiae of the myriad of platform APIs we interact with daily. Adverity has been proactive to new issues they learn about and incredibly responsive to those we raise to them. **What do you dislike about Adverity?** We'd like to see the ability to schedule linear dependent jobs, not just time-based runs. This would help our ability to execute without error within the platform greatly. **What problems is Adverity solving and how is that benefiting you?** We are bringing in data from various marketing platform APIs directly into our data warehouse with little effort. We are able to execute faster than with our previous vendor. **Official Response from Claudie Poirier:** > Hi there, Thank you for your feedback. We appreciate knowing our powerful data integration capabilities enable you to work more efficiently. As we take great pride in providing the best care for our customers, we are pleased to hear our support team’s efforts are well recognized. Kindly know your recommendation will be taken into further consideration with the rest of the team. Best, Your Adverity team ### 43. Data integration as expected, extremely good onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Nadine M. | Team Lead Business Intelligence, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2021 **What do you like best about Adverity?** - Very good onboarding - helpful tips, fast response times, working solutions - Offer tailored to our needs - Data pipelines work well - Data transformations useful **What do you dislike about Adverity?** - Proof of concept was difficult as many functions did not work as expected. **What problems is Adverity solving and how is that benefiting you?** Integrating generic data sources such as Google, Facebook or Zendesk. Business Analysts can set up the data pipelines themselves, and don't have to rely on/wait for data engineers to do the work. Benefits are savings in time and cost. ### 44. Automated reports - much better than the manual ones **Rating:** 4.5/5.0 stars **Reviewed by:** Sabrina B. | Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2020 **What do you like best about Adverity?** The support team and our implementation manager helped us a lot with onboarding so we were able to set up our dashboards quickly, because they always try to meet our requirements. In addition, adverity offers a wide range of platform APIs - and even if one is missing, they will find a solution. With Adverity, we had the ability to fully automate various manual reports that were very time consuming in the past. **What do you dislike about Adverity?** Sometimes bugs ore long loading times crash the import and therefore the dashboards show incomplete data. However, with the help of the problem notifications, it was mostly just a few clicks to solve the problem - and if not, the support team was very quick to offer a solution, even if we were responsible for the error because our settings were wrong. **What problems is Adverity solving and how is that benefiting you?** With adverity we report all our performance marketing activities in Google Datastudio. Here we can look at our data from very different perspectives and save the time we spent manually reporting all the different channels. Currently we are finding additinal usecases for adverity week after week and so far we could suit every application. **Official Response from Marketing Team:** > Hi Sabrina, Thank you for the great review and feedback on our product. We truly appreciate this. Cheers, Your Adverity team ### 45. Versatile marketing analytics platform with great support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Adverity?** Many available connectors with extensive enrichment and transformation possibilities. Great implementation support. **What do you dislike about Adverity?** Dashboarding within Adverity is still somewhat limited in terms of options and flexibility. **What problems is Adverity solving and how is that benefiting you?** Bringing together all of our marketing analytics data and making it easily accessible in a near real-time way. ### 46. Great onboarding, intuitive workflow **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2021 **What do you like best about Adverity?** Adverity helps harmonising data across different platforms in an intuitive UI, they have broad connector support and a great onboarding program tailored to whatever use case you'd like to work on when employing their platform. **What do you dislike about Adverity?** Navigating the UI sometimes takes more clicks then necessary, but improvements are being made **What problems is Adverity solving and how is that benefiting you?** With the help of Adverity we're able to automate pretty much all of our reporting needs ### 47. Flexible data preparation tool accompanied by excellent support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** June 22, 2021 **What do you like best about Adverity?** Their onboarding and never ending support efforts in fullfilling our needs, ignoring our (probably) limited technical knowledge. **What do you dislike about Adverity?** Structure and user experience need some attention, together with making it more accessible for Excel minded people. **What problems is Adverity solving and how is that benefiting you?** We are stitching together data coming from many sources (Google, CRM data, website data, internal target data), in order to push it towards various dashboarding tools as a prepared table. ### 48. Easy to use, fast and very friendly staff **Rating:** 4.5/5.0 stars **Reviewed by:** Michael F. | Head of Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Adverity?** All the ready to use API's and the UI in general **What do you dislike about Adverity?** I had a few times problems importing initial excel files (date format problems in Excel ;-) **What problems is Adverity solving and how is that benefiting you?** We're in the event business. Following our acts, measure the effectiveness of our campaigns and have a nice Board **Official Response from Claudie Poirier:** > Hi Michael, Thank you for your review. What great news it is to know our continuous efforts to provide a good user experience is strongly appreciated by our customers, in addition to offering you powerful automated data integrations from over 600 sources in our end-to-end solution. Please note your experience will be shared for further consideration. Cheers, Your Adverity team ### 49. Adverity offers an amazing tool for structuring your data and export it to different destinations. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2021 **What do you like best about Adverity?** Adverity offers many platform connectors and gives your very detailed possibilities to transform your data for any needs. The support is just excellent. **What do you dislike about Adverity?** The enrichment function is not easy to handle without having some expertise in coding. **What problems is Adverity solving and how is that benefiting you?** - Reporting Dashboard for customers - Data modulation - Data Transfer to Google Data Studio ### 50. Easy to use for the most part **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2021 **What do you like best about Adverity?** Auto-mapping saves a lot of time. I like having the ability to create rules for the data using the transformations. **What do you dislike about Adverity?** I dislike that the auto-mapping doeant always match up across data sources such as video view metrics. **What problems is Adverity solving and how is that benefiting you?** I can now do cross channel analysis without manually matching up the data. ## Adverity Discussions - [Why do I need a professional service when I can build my own API connection?](https://www.g2.com/discussions/data-connectors-management) - 2 comments, 1 upvote - [We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?](https://www.g2.com/discussions/how-to-start-a8ce2f12-bb71-4b6b-9e7f-dd2ee3fffd20) - 2 comments, 1 upvote - [Where is the data stored?](https://www.g2.com/discussions/data-storage-3897b135-1c79-41fe-bb2a-98d69d767a61) - 2 comments, 1 upvote - [Can you help me getting my data into our BI tool?](https://www.g2.com/discussions/bi-tools) - 1 comment, 1 upvote - [What are the costs of your service?](https://www.g2.com/discussions/costs) - 1 comment, 1 upvote - [View Adverity pricing details and edition comparison](https://www.g2.com/products/adverity/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+07%3A32%3A05+-0500&secure%5Bsession_id%5D=23be1c2e-4e19-427f-a3a1-5cb5a5f177d5&secure%5Btoken%5D=3294f8a570e640622955c8f8b021d4c6a81ac462c69d73b0a86f3a5d46d77b18&format=llm_user) ## Adverity Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Apache Airflow](https://www.g2.com/products/apache-airflow/reviews) - 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[Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Mailgun](https://www.g2.com/products/mailgun/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Fabric](https://www.g2.com/products/microsoft-fabric/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews) - [MySQL](https://www.g2.com/products/mysql/reviews) - [Nielsen Ad Intel](https://www.g2.com/products/nielsen-ad-intel/reviews) - [Oracle Database](https://www.g2.com/products/oracle-database/reviews) - [Qlik Data Integration](https://www.g2.com/products/qlik-data-integration/reviews) - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) - [SAP Datasphere](https://www.g2.com/products/sap-datasphere/reviews) - [Sensor Tower](https://www.g2.com/products/sensor-tower/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - [Vistar Media](https://www.g2.com/products/vistar-media/reviews) ## Adverity Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Functionality** - Diverse Extraction Points - Data Structuring - Consolidation - Data Cleaning - Cloud Extraction - Visualization **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Management** - Reporting - Auditing **Development ** - Pre-built Connectors - Custom Connectors **Agentic AI - Google Workspace for Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Agentic AI - SAP Store** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Administration** - Data Storage - A/B Testing - Integrations **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Management ** - Reporting and Analytics - Data Mapping **Diverse Extraction Points** - Diverse Extraction Points **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Generative AI** - AI Text Generation **Campaign Activity** - Campaign Insights - Campaign Stickiness - Multichannel Tracking - Brand Optimization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Adverity Alternatives - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - 4.4/5.0 (816 reviews) - [Improvado](https://www.g2.com/products/improvado-improvado/reviews) - 4.4/5.0 (78 reviews) - [Fivetran](https://www.g2.com/products/fivetran/reviews) - 4.3/5.0 (805 reviews)