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Compare Ortto and Yotpo 
Featured Products
At a Glance
Market Segments
Small-Business (70.3% of reviews)
Small-Business (74.8% of reviews)
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Forever
Ortto
Star Rating
(621)4.4 out of 5
Market Segments
Small-Business (70.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 3 pricing plansYotpo
Star Rating
(261)4.3 out of 5
Market Segments
Small-Business (74.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Forever
Free Trial is available
Browse all 3 pricing plansOrtto vs Yotpo
When assessing the two solutions, reviewers found Ortto easier to use, set up, and administer. Reviewers also preferred doing business with Ortto overall.
- Reviewers felt that Yotpo meets the needs of their business better than Ortto.
- When comparing quality of ongoing product support, reviewers felt that Ortto is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Ortto over Yotpo.
Pricing
Entry-Level Pricing
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Yotpo
Free
Free Forever
Up to 50 monthly orders,
Review Request Emails,
On-site Widgets,
Moderation & Commenting,
Social Push & SEO Page,
And more.
Free Trial
Ortto
Free Trial is available
Yotpo
Free Trial is available
Ratings
Meets Requirements
8.5
560
8.7
209
Ease of Use
8.7
565
8.5
211
Ease of Setup
8.6
313
8.1
143
Ease of Admin
8.8
296
8.2
129
Quality of Support
8.9
528
8.8
201
Has the product been a good partner in doing business?
8.9
287
8.5
126
Product Direction (% positive)
8.9
557
8.1
195
Features by Category
Email Marketing
8.4
397
|
Verified
Not enough data
8.9
383
|
Verified
Not enough data
8.3
377
|
Verified
Not enough data
9.1
344
|
Verified
Not enough data
Online Marketing
7.0
197
|
Verified
Not enough data
7.9
202
|
Verified
Not enough data
8.2
209
|
Verified
Not enough data
8.3
266
|
Verified
Not enough data
7.6
166
|
Verified
Not enough data
Lead Management
8.2
298
|
Verified
Not enough data
7.8
270
|
Verified
Not enough data
8.5
324
|
Verified
Not enough data
7.8
238
|
Verified
Not enough data
8.8
322
|
Verified
Not enough data
8.5
288
|
Verified
Not enough data
8.7
277
|
Verified
Not enough data
8.3
260
|
Verified
Not enough data
Campaign Management
7.9
217
|
Verified
Not enough data
7.6
142
Not enough data
7.5
62
|
Verified
Not enough data
7.1
51
Not enough data
Social
6.6
115
Not enough data
7.3
96
|
Verified
Not enough data
7.7
62
Not enough data
7.5
55
Not enough data
7.8
102
|
Verified
Not enough data
Reporting & Analytics
8.2
347
|
Verified
Not enough data
7.5
246
|
Verified
Not enough data
7.1
188
|
Verified
Not enough data
6.8
159
|
Verified
Not enough data
6.1
122
Not enough data
Platform
8.1
200
|
Verified
Not enough data
8.6
150
|
Verified
Not enough data
8.3
209
|
Verified
Not enough data
7.6
42
Not enough data
6.8
112
|
Verified
Not enough data
8.6
220
|
Verified
Not enough data
7.4
93
|
Verified
Not enough data
Agentic AI - Marketing Automation
8.1
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
Integration
8.5
214
|
Verified
Not enough data
8.4
210
|
Verified
Not enough data
7.9
169
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.0
81
|
Verified
Not enough data
6.9
52
|
Verified
Not enough data
7.7
57
|
Verified
Not enough data
8.6
59
Not enough data
Edit
8.4
63
|
Verified
Not enough data
8.5
82
|
Verified
Not enough data
Feature Not Available
Not enough data
Logistics
8.1
82
|
Verified
Not enough data
7.2
66
|
Verified
Not enough data
7.8
80
|
Verified
Not enough data
7.7
45
Not enough data
Generative AI
6.7
6
Not enough data
8.1
6
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
27
Not enough data
8.1
31
Not enough data
8.6
36
Not enough data
8.3
28
Not enough data
Intelligence
8.2
36
Not enough data
6.6
20
Not enough data
6.7
22
Not enough data
Platform Basics
7.8
72
Not enough data
7.9
61
Not enough data
8.4
63
Not enough data
7.9
47
Not enough data
7.8
51
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Not enough data
Campaigns
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Not enough data
Integrations
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Not enough data
Analytics
8.1
27
Not enough data
7.9
32
Not enough data
Customization
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Not enough data
Collection
Not enough data
7.8
44
|
Verified
Not enough data
8.1
59
|
Verified
Not enough data
7.6
57
|
Verified
Not enough data
7.9
53
|
Verified
Not enough data
8.0
48
|
Verified
Agentic AI - Review Management
Not enough data
6.7
6
Not enough data
6.1
6
Moderation
Not enough data
8.2
61
|
Verified
Not enough data
7.9
55
|
Verified
Not enough data
7.7
43
|
Verified
Use Cases
Not enough data
8.5
62
|
Verified
Not enough data
7.7
43
|
Verified
Not enough data
8.2
53
|
Verified
Administration
Not enough data
7.5
51
|
Verified
Not enough data
7.5
40
|
Verified
Not enough data
8.0
51
|
Verified
Not enough data
8.1
51
|
Verified
Not enough data
7.5
34
|
Verified
Display Options
Not enough data
7.5
40
|
Verified
Not enough data
7.8
56
|
Verified
Not enough data
7.6
57
|
Verified
Not enough data
7.5
50
|
Verified
Generative AI
Not enough data
6.2
13
Development
6.7
21
Not enough data
7.1
17
Not enough data
Management
8.6
21
Not enough data
7.9
19
Not enough data
Integration Options
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Not enough data
Loyalty Experience
Not enough data
8.2
38
Not enough data
8.2
38
Not enough data
7.3
30
Not enough data
8.0
33
Not enough data
7.0
22
Not enough data
7.6
27
Loyalty Platform
Not enough data
7.8
31
Not enough data
7.9
27
Not enough data
7.7
31
Not enough data
7.2
23
Not enough data
7.5
33
Agentic AI - Loyalty Management
Not enough data
4.0
7
Not enough data
5.2
7
Not enough data
5.0
7
Not enough data
4.0
7
Customization
8.7
9
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.8
8
Not enough data
Additional Functionality
9.3
9
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Visual UGC
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
7.7
5
Not enough data
7.0
5
Integrations
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Support
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.6
13
Not enough data
7.4
12
Not enough data
7.4
11
Not enough data
Discovery
7.7
13
Not enough data
8.6
15
Not enough data
8.6
12
Not enough data
Management
7.9
11
Not enough data
8.6
14
Not enough data
Platform
8.6
16
Not enough data
8.3
15
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
9.1
48
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
38
|
Verified
Reporting
Not enough data
8.1
18
Not enough data
8.0
36
|
Verified
Not enough data
8.5
52
|
Verified
Media Monitoring
Not enough data
7.1
15
Not enough data
7.9
34
|
Verified
Not enough data
8.2
28
In-House Management
Not enough data
Feature Not Available
Not enough data
7.7
15
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
Not enough data
9.3
22
|
Verified
Not enough data
8.3
17
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Campaigns
7.5
21
Not enough data
8.9
17
Not enough data
8.2
19
Not enough data
8.8
16
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
8.9
23
|
Verified
Not enough data
Engagement
8.4
18
|
Verified
Not enough data
Platform
8.7
23
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
8.1
20
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.9
32
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.4
42
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
53
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.1
41
|
Verified
Not enough data
8.3
41
|
Verified
Not enough data
8.1
43
|
Verified
Not enough data
8.5
18
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ortto and Yotpo share no categories
Unique Categories
Yotpo is categorized as Customer Advocacy, User-Generated Content, Loyalty Management, Online Reputation Management, and Review Management
Reviews
Reviewers' Company Size
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yotpo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.6%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.9%
Retail
20.7%
Apparel & Fashion
12.2%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Food & Beverages
4.9%
Other
43.1%
Discussions
What is Ortto used for?
1 Comment
DR
Comment deleted by user.Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
What is Yotpo used for?
1 Comment
MP
Yotpo is a customer engagement and retention platform that helps e-commerce brands build trust, increase conversions, and grow customer lifetime value. It...Read more
Yotpo has no more discussions with answers
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