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Compare Insider One and Ontraport 
Featured Products
At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Small-Business (94.7% of reviews)
Entry-Level Pricing
No pricing available
Starting at $29.00 Per Month
Insider One
Star Rating
(1,293)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneOntraport
Star Rating
(222)4.5 out of 5
Market Segments
Small-Business (94.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00 Per Month
Browse all 8 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user experience, with a high satisfaction rating reflecting its intuitive interface and robust features. Users appreciate the platform's ability to quickly turn personalization ideas into measurable experiences, showcasing its versatility across various marketing channels.
- Users say Ontraport stands out for its exceptional customer support, with many recent reviewers highlighting the responsiveness and helpfulness of the support team. One user noted, "Support has been amazing," emphasizing the personal touch in assistance, which can be crucial for businesses needing immediate help.
- According to verified reviews, Insider One has a significant edge in implementation speed and ease of setup, with users praising its straightforward onboarding process. This allows teams to quickly adapt and start leveraging the platform's capabilities without extensive training.
- Reviewers mention that Ontraport, while strong in certain areas like email deliverability and automation, may face challenges in meeting specific workflow needs, as some users reported configuration difficulties. However, they still appreciate the variety of options available for landing pages.
- Users highlight that Insider One's integration of AI capabilities enhances its personalization features, making it a powerful tool for marketers looking to create tailored experiences. This innovative approach is frequently noted as a key differentiator in the competitive landscape.
- G2 reviewers indicate that while Ontraport has a solid reputation among small businesses, Insider One's broader market presence and higher overall ratings suggest it may be better suited for mid-market companies seeking comprehensive marketing solutions.
Pricing
Entry-Level Pricing
Insider One
No pricing availableOntraport
Basic
Starting at $29.00
Per Month
- Unlimited email sending under 20k contacts
- Add contacts as you grow
- Up to 3 users at $9/month each
Free Trial
Insider One
Free Trial is available
Ontraport
Free Trial is available
Ratings
Meets Requirements
9.4
1,165
8.7
163
Ease of Use
9.4
1,178
8.1
166
Ease of Setup
9.0
628
8.0
92
Ease of Admin
9.1
328
8.4
89
Quality of Support
9.6
1,164
9.2
162
Has the product been a good partner in doing business?
9.5
330
9.0
87
Product Direction (% positive)
9.7
1,117
8.4
155
Features by Category
Sales Force Automation
Not enough data
8.9
46
|
Verified
Not enough data
7.8
31
|
Verified
Not enough data
8.0
44
|
Verified
Not enough data
7.7
40
|
Verified
Not enough data
7.2
22
|
Verified
Not enough data
7.5
32
|
Verified
Not enough data
7.6
32
|
Verified
Not enough data
7.1
22
|
Verified
Not enough data
8.0
23
|
Verified
Marketing Automation
Not enough data
9.0
49
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.8
40
|
Verified
Not enough data
8.1
31
|
Verified
Customer Support
Not enough data
8.2
31
|
Verified
Not enough data
8.6
43
|
Verified
Not enough data
8.8
45
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
8.0
28
|
Verified
Reporting & Analytics
Not enough data
7.9
43
|
Verified
Not enough data
8.2
51
|
Verified
Not enough data
6.9
25
|
Verified
Mobile & Social
Not enough data
8.1
22
|
Verified
Not enough data
7.9
23
|
Verified
Not enough data
7.6
24
|
Verified
Platform
Not enough data
8.5
34
|
Verified
Not enough data
8.6
34
|
Verified
Not enough data
8.8
35
|
Verified
Not enough data
7.0
16
|
Verified
Not enough data
7.9
19
|
Verified
Not enough data
8.1
28
|
Verified
Not enough data
8.9
35
|
Verified
Not enough data
8.0
23
|
Verified
Integration
Not enough data
8.5
32
|
Verified
Not enough data
8.8
35
|
Verified
Not enough data
8.2
28
|
Verified
Generative AI
Not enough data
8.3
12
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
9.6
514
8.7
78
|
Verified
9.6
492
9.2
78
|
Verified
9.6
495
8.5
77
|
Verified
9.6
436
9.0
75
|
Verified
Online Marketing
Feature Not Available
8.8
75
|
Verified
9.6
532
8.6
65
|
Verified
9.6
548
8.7
50
|
Verified
9.5
536
8.3
59
|
Verified
Feature Not Available
7.9
47
|
Verified
Lead Management
9.5
507
8.9
65
|
Verified
9.5
504
8.6
54
|
Verified
9.6
552
8.8
63
|
Verified
Feature Not Available
8.6
49
|
Verified
9.5
483
8.8
66
|
Verified
9.5
448
8.7
50
|
Verified
9.5
487
8.8
54
|
Verified
9.5
471
8.5
59
|
Verified
Campaign Management
Feature Not Available
8.8
53
|
Verified
Feature Not Available
8.4
54
|
Verified
Feature Not Available
7.5
35
|
Verified
Feature Not Available
7.2
27
|
Verified
Social
Feature Not Available
7.6
28
|
Verified
9.4
442
8.0
33
|
Verified
9.4
453
7.8
27
|
Verified
Feature Not Available
7.7
27
|
Verified
Feature Not Available
7.5
29
|
Verified
Reporting & Analytics
9.4
533
8.4
66
|
Verified
9.4
528
8.1
46
|
Verified
9.4
522
7.8
40
|
Verified
9.4
519
8.2
41
|
Verified
9.1
422
7.4
32
|
Verified
Platform
9.5
530
9.0
37
|
Verified
9.5
278
9.0
35
|
Verified
9.6
508
8.9
44
|
Verified
9.5
445
8.7
25
|
Verified
9.4
450
8.7
23
|
Verified
9.5
491
9.1
40
|
Verified
9.4
431
8.9
25
|
Verified
Agentic AI - Marketing Automation
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Not enough data
Integration
9.4
500
8.9
43
|
Verified
9.4
500
8.6
46
|
Verified
9.4
461
8.3
36
|
Verified
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Repeatability and Reportability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI and Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
9.5
582
Not enough data
9.6
601
Not enough data
9.5
545
Not enough data
Templates
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Not enough data
Personalization
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
574
Not enough data
9.6
600
Not enough data
9.6
587
Not enough data
Multichannel
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Not enough data
Administration
9.6
583
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
602
Not enough data
9.6
582
Not enough data
Targeting
9.6
595
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
Not enough data
SMS Platform
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Not enough data
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Not enough data
Intelligence
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Not enough data
Platform Basics
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Not enough data
Platform Data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Order Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Products & Plans
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Pricing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
8.9
38
|
Verified
Not enough data
8.6
43
|
Verified
Not enough data
8.6
32
|
Verified
Not enough data
8.3
33
|
Verified
Page Optimization
Not enough data
8.8
23
|
Verified
Not enough data
8.7
27
Not enough data
8.5
30
Not enough data
8.2
23
Integrations
Not enough data
9.0
25
Not enough data
9.2
41
|
Verified
Not enough data
9.1
36
|
Verified
Generative AI
Not enough data
8.5
10
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
Not enough data
8.7
21
Not enough data
8.5
17
Not enough data
8.9
15
Not enough data
8.2
21
Additional Functionality
Not enough data
8.4
21
Not enough data
6.5
10
Not enough data
9.0
12
Not enough data
8.8
17
Not enough data
8.6
17
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
51
Not enough data
9.5
55
Not enough data
9.5
51
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.2
50
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
52
Not enough data
9.5
50
Not enough data
9.5
49
Not enough data
9.3
48
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Analysis
9.3
625
Not enough data
9.4
697
Not enough data
9.3
558
|
Verified
Not enough data
9.4
604
|
Verified
Not enough data
Campaigns
9.4
581
|
Verified
Not enough data
9.7
701
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
660
|
Verified
Not enough data
Engagement
9.6
628
Not enough data
Platform
9.6
676
Not enough data
9.4
627
|
Verified
Not enough data
9.5
548
Not enough data
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Categories
Categories
Shared Categories
Insider One and Ontraport are categorized as SMS Marketing and Marketing Automation
Unique Categories
Ontraport is categorized as Shared Inbox, Sales Engagement, Online Form Builder, Landing Page Builders, Website Builder, CRM, Subscription Management, Web Content Management, and Lead Scoring
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ontraport
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
25.7%
Apparel & Fashion
10.1%
Cosmetics
3.9%
Marketing and Advertising
3.7%
Food & Beverages
3.7%
Other
52.9%
Professional Training & Coaching
17.5%
Marketing and Advertising
12.3%
Health, Wellness and Fitness
9.0%
Management Consulting
4.7%
Education Management
4.7%
Other
51.9%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Who uses Ontraport?
2 Comments
SS
I used Ontraport for my Coaching and my classes. My students access their course work on Ontraport.Read more
How much does Ontraport cost?
2 Comments
SS
After 2 week trial, $40 a month depending on # of contacts.Read more
Is Ontraport a CRM?
2 Comments
DH
Yes, although that is a narrow description. It’s much more. Read more
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