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At a Glance
Market Segments
Small-Business (51.9% of reviews)
Enterprise (41.9% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Contact Us Per Year
Hotjar
Star Rating
(326)4.3 out of 5
Market Segments
Small-Business (51.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansUserTesting
Star Rating
(784)4.4 out of 5
Market Segments
Enterprise (41.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that UserTesting excels in video snippets and video interviews, with scores of 8.7 and 8.8 respectively, while Hotjar's scores are similar, indicating both platforms provide strong video feedback capabilities. However, reviewers mention that UserTesting's photo submission feature, scoring only 7.2, falls short compared to Hotjar's impressive 8.8.
- Reviewers mention that UserTesting's survey management capabilities, particularly the survey builder, is a significant drawback with a score of 5.8, while Hotjar shines with a score of 9.3, making it a preferred choice for users needing robust survey tools.
- G2 users highlight that UserTesting's real-time monitoring and session replay features score highly at 9.1 and 9.3 respectively, showcasing its strength in behavioral analysis. In contrast, Hotjar also performs well but does not surpass these scores, indicating UserTesting's edge in this area.
- Users on G2 report that UserTesting's quality of support is rated at 9.0, which is notably higher than Hotjar's 8.5, suggesting that UserTesting may provide a more responsive and helpful customer service experience.
- Reviewers mention that Hotjar's heat maps feature is particularly well-received, scoring 9.3, which is a critical tool for visualizing user behavior on websites. UserTesting does not offer a comparable feature, indicating a gap in visual analytics capabilities.
- Users say that while both platforms offer custom reports and dashboards, UserTesting scores 8.7, which is competitive, but Hotjar's 9.4 indicates a superior experience in customizing analytics to meet specific user needs.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
UserTesting
Team-based Unlimited
Contact Us
Per Year
With a team-based unlimited plan, a team, department, or division (defined through a mutually agreed-upon enterprise scope) can run unlimited tests within a Fair Use policy and enjoy full access to the UserTesting platform. It’s ideal for organizations looking to scale experience research across multiple departments and geographies. Predictable contract terms provide budgeting and procurement certainty.
- Global participant panel across 60+ countries
- Enterprise-grade security and compliance (SOC2, ISO 27001, GDPR, HIPPA)
- Test builder and template gallery
Free Trial
Hotjar
Free Trial is available
UserTesting
Free Trial is available
Ratings
Meets Requirements
8.7
254
8.6
599
Ease of Use
8.9
257
8.4
630
Ease of Setup
8.9
118
8.6
295
Ease of Admin
8.9
109
8.7
231
Quality of Support
8.5
174
9.0
522
Has the product been a good partner in doing business?
8.7
96
8.8
226
Product Direction (% positive)
8.1
250
8.1
589
Features by Category
Metrics
8.7
25
Not enough data
9.1
27
Not enough data
9.0
24
Not enough data
9.1
23
Not enough data
8.8
20
Not enough data
8.6
19
Not enough data
8.7
17
Not enough data
8.9
20
Not enough data
8.9
25
Not enough data
Reporting
Feature Not Available
Not enough data
8.9
19
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
8.5
19
Not enough data
8.2
17
Not enough data
8.8
21
Not enough data
Other
8.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
17
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
70
Not enough data
Feature Not Available
Not enough data
8.9
139
Not enough data
8.8
139
Not enough data
User Response Methods
8.8
47
|
Verified
7.6
317
|
Verified
8.9
41
|
Verified
8.7
374
|
Verified
8.8
15
8.7
296
|
Verified
8.7
26
7.1
182
|
Verified
8.3
30
|
Verified
8.2
351
|
Verified
Participant Selection
Feature Not Available
7.4
127
Feature Not Available
5.6
82
8.6
36
|
Verified
6.9
108
9.2
15
8.1
375
|
Verified
Insights
8.8
52
|
Verified
7.7
344
|
Verified
8.6
38
|
Verified
7.7
312
|
Verified
8.5
39
|
Verified
7.4
312
|
Verified
Generative AI
7.7
5
6.7
84
User Behavior
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
50
|
Verified
Not enough data
A/B Testing
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
48
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
Visitor Information
7.6
45
|
Verified
Not enough data
8.6
40
Not enough data
Agentic AI - Session Replay
8.6
6
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Administration
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Not enough data
Generative AI
6.7
5
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feedback Source
Not enough data
8.0
113
Not enough data
8.4
130
Not enough data
8.4
131
Not enough data
7.7
83
Not enough data
8.3
155
Feedback Management
Not enough data
7.7
144
Not enough data
7.7
158
Not enough data
8.2
175
Not enough data
8.2
161
Insights
Not enough data
Feature Not Available
Not enough data
7.3
161
Not enough data
7.7
172
Agentic AI - Demo Automation
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
6.8
20
Not enough data
6.7
19
Not enough data
6.8
18
Not enough data
Feature Not Available
Customization
Not enough data
6.9
18
Not enough data
6.2
17
Not enough data
6.2
18
Not enough data
5.8
17
Generative AI
Not enough data
Feature Not Available
Not enough data
7.3
19
Agentic AI - Experience Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Feedback Management
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
6
Not enough data
8.0
5
Not enough data
Survey Management
9.2
6
6.1
22
8.3
6
7.9
24
Not enough data
6.5
22
Not enough data
6.5
24
Survey Customization
Not enough data
6.0
25
8.3
5
5.8
24
Not enough data
6.5
24
Not enough data
4.9
23
Survey Insights
8.3
5
6.3
24
Feature Not Available
Feature Not Available
Not enough data
7.1
24
Not enough data
6.8
24
Agentic AI - Survey
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
5.7
5
Not enough data
6.4
6
Survey Management
Not enough data
9.0
35
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
8.6
107
|
Verified
Not enough data
8.5
100
|
Verified
Process Management
Not enough data
8.0
102
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
82
|
Verified
Not enough data
Feature Not Available
System Management
Not enough data
8.8
89
|
Verified
Not enough data
9.2
15
|
Verified
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
114
Not enough data
8.2
94
Not enough data
8.6
108
Not enough data
8.1
101
Not enough data
8.9
124
Not enough data
Reporting
9.3
151
Not enough data
9.1
144
Not enough data
8.7
125
Not enough data
7.8
105
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hotjar and UserTesting are categorized as User Research and Survey
Unique Categories
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Product Analytics, Session Replay, Heatmap Tools, Software Testing, Digital Analytics, and E-Commerce Analytics
UserTesting is categorized as Consumer Video Feedback, Enterprise Feedback Management, Experience Management, and Consumer Insights Platforms
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
UserTesting
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Computer Software
15.2%
Information Technology and Services
11.0%
Internet
9.7%
Retail
5.5%
Other
42.4%
Financial Services
10.4%
Computer Software
9.7%
Information Technology and Services
8.8%
Retail
6.5%
Consumer Goods
3.9%
Other
60.8%
Discussions
What is Hotjar?
1 Comment
MN
https://boardsontop.com/longboard-size-chart/Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
Will you consider building out videos and demos for specific prospective users?
2 Comments
SG
The usertesting.com sales team is very informed and supportive. Im pretty sure if you contacted them directly. They will arrange a demo for you. Read more
Can you send me documentation on how iterative product design feedback is better served with 5 inter
1 Comment
LB
Depends on whether you are looking for usability issues or quantitative results (i.e., benchmarking). Both are of value.Read more
Best Practices
1 Comment
LB
I agree and we've also had this as a barrier that we have not been able to solve. Wish it would use software that they normally use.Read more
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