Compare Hotjar and Semrush

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At a Glance
Hotjar
Hotjar
Star Rating
(342)4.3 out of 5
Market Segments
Small-Business (52.0% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plans
Semrush
Semrush
Star Rating
(3,361)4.5 out of 5
Market Segments
Small-Business (64.9% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Semrush excels in providing a comprehensive suite of SEO tools, with users highlighting its strong backlink audit capabilities and user-friendly interface. This makes it particularly appealing for small businesses looking to enhance their online presence.
  • Users say that Hotjar stands out for its intuitive heatmaps and session recordings, which effectively illustrate user behavior on websites. This feature allows businesses to pinpoint where users hesitate or drop off, making it easier to implement targeted UX improvements.
  • Reviewers mention that Semrush's implementation process is straightforward, with many praising its clean and organized interface that minimizes the learning curve. This ease of setup is a significant advantage for teams that need to get up and running quickly.
  • According to verified reviews, Hotjar's quick setup and regular use for website experience improvements are frequently noted. Users appreciate how the tool saves time by providing clear insights into user interactions without the need for extensive analysis.
  • G2 reviewers highlight that while both tools offer quality support, Semrush has a slight edge in overall user satisfaction, reflected in its higher G2 Score. Users feel that Semrush is a reliable partner in their digital marketing efforts, contributing positively to their business strategies.
  • Users report that Hotjar's focus on user engagement metrics, such as heatmaps and session recordings, provides valuable insights that can lead to significant improvements in user experience. However, some users feel that it may not offer the same depth of SEO features as Semrush, which could be a consideration for businesses focused on search engine optimization.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Browse all 12 pricing plans
Semrush
Pro
$139.94
Per Month
Browse all 5 pricing plans
Free Trial
Hotjar
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.6
265
8.8
2,654
Ease of Use
8.9
268
8.3
2,682
Ease of Setup
9.0
129
8.6
1,879
Ease of Admin
8.9
119
8.6
1,351
Quality of Support
8.5
182
8.5
2,329
Has the product been a good partner in doing business?
8.7
106
8.7
1,330
Product Direction (% positive)
8.2
260
8.8
2,560
Features by Category
8.6
186
7.7
520
Metrics
8.7
26
8.4
446
9.1
28
8.2
435
9.0
25
7.9
417
9.1
24
7.7
389
8.8
20
7.4
377
8.6
19
7.5
371
8.8
18
7.4
373
9.0
21
7.5
384
9.0
27
7.2
370
Reporting
Feature Not Available
8.0
427
9.0
20
8.2
419
Feature Not Available
7.8
401
8.1
20
7.7
399
8.6
20
7.9
395
8.2
17
7.6
374
8.9
22
8.1
411
Other
8.1
25
7.7
387
Feature Not Available
8.1
400
Feature Not Available
7.7
389
7.8
18
8.0
392
8.1
15
7.4
358
Feature Not Available
7.0
336
Feature Not Available
7.6
355
Agentic AI - Digital Analytics
Not enough data
6.6
45
Not enough data
7.3
46
Not enough data
6.9
45
Not enough data
6.9
43
Administration
8.2
70
7.7
369
Feature Not Available
7.4
353
8.9
140
8.5
408
8.9
140
8.3
397
Social Media AnalyticsHide 16 FeaturesShow 16 Features
Not enough data
8.1
333
Social Analytics
Not enough data
8.8
295
Not enough data
8.5
274
Not enough data
8.7
281
Not enough data
8.2
248
Not enough data
Feature Not Available
Not enough data
8.1
217
Not enough data
8.0
213
Reports & Dashboards
Not enough data
8.4
277
Not enough data
8.8
286
Not enough data
8.7
271
Not enough data
7.9
210
Agentic AI - Social Media Analytics
Not enough data
7.3
22
Not enough data
7.2
22
Not enough data
7.7
22
Not enough data
8.0
22
Not enough data
7.9
22
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.6
65
Not enough data
User Response Methods
8.9
49
|
Verified
Not enough data
8.9
42
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
31
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
37
|
Verified
Not enough data
9.3
16
Not enough data
Insights
8.8
52
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
40
|
Verified
Not enough data
Generative AI
7.7
5
Not enough data
8.7
98
Not enough data
User Behavior
9.0
71
|
Verified
Not enough data
8.9
72
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
A/B Testing
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.7
54
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
Visitor Information
7.6
46
|
Verified
Not enough data
8.7
41
Not enough data
Agentic AI - Session Replay
8.8
7
Not enough data
Not enough data
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.8
9
Not enough data
Analytics
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Administration
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Not enough data
Generative AI
6.7
5
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Digital Experience Monitoring (DEM)Hide 17 FeaturesShow 17 Features
8.9
10
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Local Listing ManagementHide 6 FeaturesShow 6 Features
Not enough data
8.5
294
Listing Management
Not enough data
8.6
246
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
257
|
Verified
Performance
Not enough data
8.3
264
|
Verified
Not enough data
8.8
272
|
Verified
Not enough data
8.5
668
Local Search Optimization
Not enough data
8.9
608
|
Verified
Not enough data
8.4
555
|
Verified
Not enough data
8.4
529
|
Verified
Not enough data
8.3
537
|
Verified
Not enough data
7.8
520
|
Verified
Not enough data
8.8
587
|
Verified
Competitive IntelligenceHide 9 FeaturesShow 9 Features
Not enough data
8.0
690
Platform Basics
Not enough data
8.5
581
Not enough data
8.6
585
Agentic AI - Competitive Intelligence
Not enough data
6.9
76
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
536
Platform Content
Not enough data
7.3
473
Platform Reporting
Not enough data
8.0
548
Not enough data
8.3
556
Not enough data
7.9
144
Platform Basics
Not enough data
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Marketing Campaign Performance
Not enough data
8.5
82
Not enough data
8.7
83
Agentic AI - Marketing Calendar
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Other Features
Not enough data
8.3
108
Not enough data
8.8
94
Not enough data
7.8
1,914
SEO Auditing & Monitoring
Not enough data
8.7
1035
Not enough data
9.1
994
Not enough data
8.8
876
Not enough data
8.9
922
Agentic AI - SEO Tools
Not enough data
6.6
181
Not enough data
6.7
182
Not enough data
6.7
185
Not enough data
6.7
179
Not enough data
6.6
181
Not enough data
6.6
174
Not enough data
6.8
177
SEO Content & Rankings
Not enough data
8.2
1534
Not enough data
9.1
1716
Not enough data
8.8
1596
Not enough data
8.2
936
Not enough data
8.5
902
SEO Reporting
Not enough data
8.9
1676
Not enough data
8.6
1026
Not enough data
8.3
986
Not enough data
7.8
846
Generative AI
Not enough data
6.8
411
Not enough data
6.8
401
Social Media ManagementHide 20 FeaturesShow 20 Features
Not enough data
8.1
268
Content & Collaboration
Not enough data
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
167
Social Management
Not enough data
8.7
237
Not enough data
8.8
231
Not enough data
Feature Not Available
Not enough data
8.5
229
Not enough data
7.9
203
Not enough data
8.0
179
Not enough data
7.8
149
Agentic AI - Social Media Management
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Not enough data
8.0
147
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Reporting
Not enough data
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Social Media AdvertisingHide 34 FeaturesShow 34 Features
Not enough data
8.2
127
Platform Interoperability
Not enough data
8.4
80
Agentic AI - Social Media Advertising
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Social Functionality
Not enough data
8.8
98
Campaign Management
Not enough data
9.0
97
Not enough data
8.7
95
Not enough data
8.6
95
Not enough data
8.6
88
Not enough data
8.6
89
Not enough data
8.5
91
Not enough data
8.5
87
Not enough data
8.4
89
Not enough data
8.3
88
Not enough data
8.5
92
Not enough data
8.4
90
Not enough data
8.0
86
Not enough data
8.3
88
Targeting
Not enough data
8.6
91
Not enough data
8.5
86
Not enough data
8.5
85
Not enough data
8.6
85
Platform
Not enough data
8.4
88
Not enough data
8.7
96
Not enough data
8.9
94
Not enough data
8.9
95
Not enough data
8.7
92
Not enough data
8.6
90
Not enough data
8.4
84
Not enough data
8.5
86
Not enough data
8.5
89
Not enough data
7.8
30
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
8.0
308
Data collection
Not enough data
7.7
198
Not enough data
8.1
225
|
Verified
Not enough data
8.1
215
|
Verified
Not enough data
7.5
197
|
Verified
Not enough data
8.1
215
Segment Trending
Not enough data
8.6
248
|
Verified
Not enough data
8.1
234
|
Verified
Not enough data
8.3
241
|
Verified
Not enough data
7.3
202
Analysis
Not enough data
8.3
234
Not enough data
8.6
256
|
Verified
Not enough data
8.3
216
|
Verified
Platform
Not enough data
8.7
264
|
Verified
Not enough data
8.4
242
|
Verified
Not enough data
7.7
215
|
Verified
Not enough data
8.3
236
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
8.2
208
Agentic AI - Market Intelligence
Not enough data
7.2
34
Not enough data
6.8
33
8.5
15
Not enough data
Feedback Management
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
6
Not enough data
8.0
5
Not enough data
8.6
11
Not enough data
Survey Management
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Paid Search IntelligenceHide 8 FeaturesShow 8 Features
Not enough data
8.1
167
Not enough data
7.3
526
Planning
Not enough data
7.7
236
Publishing
Not enough data
7.7
238
Social Media
Not enough data
7.6
239
Planning
Not enough data
7.9
363
Generative AI
Not enough data
7.4
146
Not enough data
7.2
142
Not enough data
7.2
141
Not enough data
6.6
139
Not enough data
6.4
136
Agentic AI - Content Creation
Not enough data
7.2
48
Not enough data
7.0
48
Not enough data
7.2
48
Not enough data
7.1
48
Not enough data
7.2
49
Not enough data
7.3
48
Not enough data
7.2
48
Answer Engine Optimization (AEO)Hide 10 FeaturesShow 10 Features
Not enough data
7.5
100
AI Visibility & Tracking
Not enough data
7.9
77
Not enough data
8.0
89
Sentiment & Brand Analysis
Not enough data
7.9
70
Not enough data
6.3
58
Competitive Benchmarking
Not enough data
7.3
61
Not enough data
7.6
70
AI Content Optimization
Not enough data
7.7
65
Not enough data
7.8
69
Reporting & Alerts
Not enough data
6.8
60
Not enough data
7.7
72
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.6
166
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
114
Not enough data
8.2
96
Not enough data
8.6
110
Not enough data
8.1
102
Not enough data
8.9
126
Not enough data
Reporting
9.3
154
Not enough data
9.0
148
Not enough data
8.7
128
Not enough data
7.9
106
Not enough data
Not enough data
7.9
810
Tools
Not enough data
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
720
Agentic AI - Content Analytics
Not enough data
7.4
59
Not enough data
7.6
60
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Not enough data
7.9
536
Marketing Operations
Not enough data
7.7
392
|
Verified
Not enough data
8.4
417
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
382
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
396
|
Verified
Not enough data
8.6
435
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
380
|
Verified
Not enough data
8.2
407
|
Verified
Not enough data
7.9
357
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
59
Not enough data
7.5
59
Not enough data
7.1
59
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reviews
Reviewers' Company Size
Hotjar
Hotjar
Small-Business(50 or fewer emp.)
52.0%
Mid-Market(51-1000 emp.)
38.6%
Enterprise(> 1000 emp.)
9.4%
Semrush
Semrush
Small-Business(50 or fewer emp.)
64.9%
Mid-Market(51-1000 emp.)
29.2%
Enterprise(> 1000 emp.)
5.9%
Reviewers' Industry
Hotjar
Hotjar
Marketing and Advertising
15.6%
Computer Software
14.7%
Information Technology and Services
11.3%
Internet
9.4%
Retail
5.6%
Other
43.4%
Semrush
Semrush
Marketing and Advertising
29.4%
Information Technology and Services
8.8%
Computer Software
8.0%
Retail
3.7%
Internet
3.7%
Other
46.4%
Alternatives
Hotjar
Hotjar Alternatives
Glassbox
Glassbox
Add Glassbox
Fullstory
Fullstory
Add Fullstory
Mouseflow
Mouseflow
Add Mouseflow
Lucky Orange
Lucky Orange
Add Lucky Orange
Semrush
Semrush Alternatives
Ahrefs
Ahrefs
Add Ahrefs
Serpstat
Serpstat
Add Serpstat
Birdeye
Birdeye
Add Birdeye
Reputation
Reputation
Add Reputation
Discussions
Hotjar
Hotjar Discussions
Is there a python/Node.js API Client for hotjar?
1 Comment
Aria G.
AG
Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself...Read more
What resources are available to customers?
1 Comment
Moon D.
MD
Image or video Read more
What feedback tools do you offer?
1 Comment
Moon D.
MD
Test Your Mind, Become an Internet marketer? Read more
Semrush
Semrush Discussions
What is Semrush used for?
4 Comments
Kaushal S.
KS
It is an all-in-one software that helps marketers get insights from the data and helps in doing keyword research, content marketing, and campaign management.Read more
Does SEMrush have a free plan?
3 Comments
Bhabishya B.
BB
Yes they have a free plan where you can add 1 website.Read more
What can SEMrush do?
3 Comments
Sayed Sayeedur R.
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more