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Compare Dotdigital and Freshdesk 
Featured Products
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Small-Business (48.3% of reviews)
Entry-Level Pricing
Contact Us
$19.00 1 User per month billed annually Per Month
Dotdigital
Star Rating
(1,116)4.4 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansFreshdesk
Star Rating
(3,621)4.4 out of 5
Market Segments
Small-Business (48.3% of reviews)
Pros & Cons
Entry-Level Pricing
$19.00 1 User per month billed annually Per Month
Free Trial is available
Browse all 6 pricing plansDotdigital vs Freshdesk
When assessing the two solutions, reviewers found Freshdesk easier to use, set up, and administer. Reviewers also preferred doing business with Freshdesk overall.
- Dotdigital and Freshdesk both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Dotdigital is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Dotdigital over Freshdesk.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Freshdesk
Freshdesk Email and Ticketing (Growth)
$19.00
1 User per month billed annually Per Month
Omnichannel engagement, AI agents, and robust ticketing across web, SMS, messaging and email
- Automations
- Help Desk and Ticketing: Ticketing, Shared inbox, Threads and tasks, Customer portal
- Analytics: OOB analytics and standard reports
Free Trial
Dotdigital
Free Trial is available
Freshdesk
Free Trial is available
Ratings
Meets Requirements
8.6
942
8.6
3,184
Ease of Use
8.7
953
8.8
3,206
Ease of Setup
8.1
500
8.6
2,265
Ease of Admin
8.4
374
8.7
2,154
Quality of Support
8.9
922
8.7
3,083
Has the product been a good partner in doing business?
8.7
373
8.8
2,079
Product Direction (% positive)
8.9
928
8.8
3,159
Features by Category
Email Marketing
8.6
119
Not enough data
8.3
122
Not enough data
9.1
117
Not enough data
8.7
123
Not enough data
9.1
119
Not enough data
8.5
117
Not enough data
8.2
102
Not enough data
9.0
46
Not enough data
8.2
43
Not enough data
Reporting & Analytics
8.2
99
|
Verified
Not enough data
8.6
115
Not enough data
Generative AI
7.0
27
Not enough data
6.9
25
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
83
Not enough data
7.8
72
Not enough data
7.5
68
Not enough data
7.7
48
Not enough data
7.0
44
Not enough data
7.4
43
Not enough data
Email Marketing
8.9
551
|
Verified
Not enough data
9.1
543
|
Verified
Not enough data
8.8
532
|
Verified
Not enough data
8.6
501
|
Verified
Not enough data
Online Marketing
8.0
448
|
Verified
Not enough data
8.3
482
|
Verified
Not enough data
8.3
474
|
Verified
Not enough data
8.3
493
|
Verified
Not enough data
7.8
401
Not enough data
Lead Management
8.1
377
|
Verified
Not enough data
8.1
408
|
Verified
Not enough data
8.7
487
|
Verified
Not enough data
7.8
348
|
Verified
Not enough data
8.0
360
|
Verified
Not enough data
8.0
384
|
Verified
Not enough data
7.8
351
|
Verified
Not enough data
7.8
368
|
Verified
Not enough data
Campaign Management
8.3
437
|
Verified
Not enough data
8.0
359
|
Verified
Not enough data
7.6
323
|
Verified
Not enough data
7.4
315
Not enough data
Social
7.0
302
Not enough data
7.4
321
|
Verified
Not enough data
7.1
313
|
Verified
Not enough data
7.2
304
|
Verified
Not enough data
7.1
292
|
Verified
Not enough data
Reporting & Analytics
8.5
504
|
Verified
Not enough data
8.1
411
|
Verified
Not enough data
7.8
381
|
Verified
Not enough data
7.7
362
|
Verified
Not enough data
7.4
329
Not enough data
Platform
8.0
356
|
Verified
Not enough data
8.2
314
|
Verified
Not enough data
8.7
366
|
Verified
Not enough data
7.6
278
|
Verified
Not enough data
7.6
303
|
Verified
Not enough data
8.8
352
|
Verified
Not enough data
7.9
282
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
363
|
Verified
Not enough data
7.9
349
|
Verified
Not enough data
7.6
309
|
Verified
Not enough data
Ticket and Case Management
Not enough data
8.9
2224
|
Verified
Not enough data
8.8
2230
|
Verified
Not enough data
8.5
2145
|
Verified
Not enough data
8.5
2036
|
Verified
Not enough data
8.3
1800
|
Verified
Not enough data
8.5
2088
|
Verified
Not enough data
8.7
2009
|
Verified
Not enough data
8.2
1373
|
Verified
Generative AI
Not enough data
7.3
331
Not enough data
7.4
328
Agentic AI - Help Desk
Not enough data
7.1
60
Not enough data
6.9
60
Not enough data
7.2
58
Communication Channels
Not enough data
8.6
1923
|
Verified
Not enough data
8.9
2070
|
Verified
Not enough data
8.4
1314
|
Verified
Not enough data
8.0
1194
|
Verified
Not enough data
7.9
941
|
Verified
Platform
Not enough data
8.0
1156
|
Verified
Not enough data
8.1
1663
|
Verified
Not enough data
8.6
1546
|
Verified
Not enough data
8.2
1142
|
Verified
Not enough data
8.0
1862
|
Verified
Not enough data
8.3
1960
|
Verified
Administration
8.5
148
Not enough data
7.8
137
Not enough data
7.8
143
Not enough data
8.8
141
Not enough data
Feature Not Available
Not enough data
7.7
127
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
115
Not enough data
7.7
120
Not enough data
Platform
8.0
121
Not enough data
8.0
121
Not enough data
7.6
112
Not enough data
8.0
121
Not enough data
8.2
133
Not enough data
8.5
136
Not enough data
7.8
112
Not enough data
8.8
135
Not enough data
Diagnosis
7.8
250
Not enough data
7.9
258
Not enough data
8.3
282
Not enough data
8.2
257
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
304
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
302
Not enough data
8.5
282
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
273
Not enough data
Feature Not Available
Not enough data
8.0
249
Not enough data
8.4
267
Not enough data
Edit
7.7
245
Not enough data
8.8
281
Not enough data
8.3
261
Not enough data
Logistics
8.4
285
Not enough data
7.8
248
Not enough data
8.1
255
Not enough data
8.2
252
Not enough data
Generative AI
7.3
195
Not enough data
7.1
189
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
Not enough data
SMS Platform
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Channels
Not enough data
8.3
354
Not enough data
7.9
333
Not enough data
7.5
324
Design
Not enough data
8.2
331
Not enough data
7.8
336
Not enough data
8.2
356
Not enough data
8.3
342
Not enough data
8.4
332
Generative AI
Not enough data
7.7
266
Not enough data
7.7
266
Usability
Not enough data
8.7
265
Not enough data
8.7
261
Not enough data
8.7
254
Reporting
Not enough data
8.6
249
Not enough data
8.5
245
Not enough data
8.6
257
Generative AI
Not enough data
7.5
182
Not enough data
7.6
182
Data Sourcing
8.1
78
Not enough data
8.2
77
Not enough data
8.5
75
Not enough data
8.3
80
Not enough data
Intelligence
8.6
77
Not enough data
7.8
71
Not enough data
7.6
72
Not enough data
Platform Basics
8.7
119
Not enough data
8.6
116
Not enough data
Platform Data
8.3
123
Not enough data
8.0
110
Not enough data
8.2
125
Not enough data
8.0
113
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
115
Not enough data
7.9
106
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
190
Not enough data
8.0
168
Not enough data
7.9
174
Not enough data
Support
8.0
191
Not enough data
8.3
182
Not enough data
8.8
202
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
Conversational Platform
Not enough data
8.3
434
Not enough data
8.3
381
Not enough data
8.3
373
Not enough data
8.4
308
Support Automation
Not enough data
8.4
389
Not enough data
8.4
410
Not enough data
8.2
373
Not enough data
8.2
314
Generative AI
Not enough data
7.4
209
Not enough data
7.4
206
Generative AI
Not enough data
7.9
118
Not enough data
7.9
117
Not enough data
7.6
116
Communication
Not enough data
8.8
585
|
Verified
Not enough data
8.7
602
|
Verified
Not enough data
8.7
496
|
Verified
Not enough data
8.5
200
Not enough data
8.2
202
Internal Use
Not enough data
8.1
1663
|
Verified
Not enough data
8.6
204
Not enough data
8.1
187
Not enough data
8.8
560
|
Verified
Not enough data
8.8
521
|
Verified
Not enough data
8.6
549
|
Verified
Generative AI
Not enough data
7.9
144
Self-Service Experience
Not enough data
8.7
960
Not enough data
8.6
913
Not enough data
8.3
687
Not enough data
8.2
241
Not enough data
8.4
258
Self-Service Platform
Not enough data
8.5
254
Not enough data
8.6
261
Not enough data
8.0
221
Not enough data
8.4
238
Agentic AI - Customer Self-Service
Not enough data
7.9
20
Not enough data
7.7
17
Not enough data
7.9
18
Not enough data
7.6
19
Not enough data
7.7
20
Not enough data
7.5
19
Not enough data
7.8
19
Generative AI
Not enough data
8.2(won by default)
81
Not enough data
8.1(won by default)
81
Process
Not enough data
8.6(won by default)
165
Not enough data
9.3(won by default)
485
Not enough data
8.6(won by default)
375
Channels
Not enough data
9.2(won by default)
481
Not enough data
8.7(won by default)
420
Not enough data
8.8(won by default)
381
Not enough data
8.5(won by default)
342
Not enough data
8.2(won by default)
56
Insight
Not enough data
8.6(won by default)
384
Not enough data
8.7(won by default)
172
Not enough data
8.6(won by default)
375
Not enough data
9.1(won by default)
448
Generative AI
Not enough data
7.7
88
Not enough data
7.7
87
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.0
105
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.8
78
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
9.0
12
Not enough data
8.8
11
Not enough data
8.3
12
Not enough data
8.8
12
Not enough data
8.2
13
Customer Interaction Automation - AI Customer Support Agents
Not enough data
8.2
12
Not enough data
8.7
14
Not enough data
8.7
13
Not enough data
8.7
14
Automation
Not enough data
9.0
12
Not enough data
8.8
13
Not enough data
8.9
12
Autonomy
Not enough data
7.2
12
Not enough data
8.6
11
Not enough data
8.6
13
Not enough data
8.3
13
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Freshdesk share no categories
Unique Categories
Dotdigital is categorized as SMS Marketing, Marketing Automation, Customer Data Platform (CDP), Personalization, Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Freshdesk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.7%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.0%
Information Technology and Services
17.1%
Computer Software
12.9%
Internet
4.1%
Financial Services
4.1%
Education Management
3.7%
Other
58.1%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
What is Freshdesk used for?
4 Comments
TB
Freshdesk is a customer support software used to manage and streamline customer service operations. It helps businesses handle customer inquiries, track...Read more
What is the use of freshdesk?
3 Comments
AB
Freshdesk is a Customer communication portal that will assist you in managing customer queries in various formats in a centralised space with transparency in...Read more
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