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Compare Demandbase One and LeadIQ 
At a Glance
Market Segments
Mid-Market (49.5% of reviews)
Mid-Market (60.2% of reviews)
Entry-Level Pricing
No pricing available
Free 1 Seat Per Month
Demandbase One
Star Rating
(1,917)4.4 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneLeadIQ
Star Rating
(1,154)4.2 out of 5
Market Segments
Mid-Market (60.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 Seat Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Demandbase One excels in its ability to simplify audience segmentation and campaign creation, with users appreciating its intuitive interface and straightforward setup process. This makes it a strong choice for teams looking to launch detailed campaigns efficiently.
- Users say that LeadIQ stands out for its seamless integration with Salesforce and LinkedIn, particularly through its browser extension. Reviewers highlight how easy it is to pull contact information directly while browsing LinkedIn, which significantly enhances their lead generation efforts.
- According to verified reviews, Demandbase One receives high marks for its quality of support, with users noting that the platform acts as a reliable partner in business. This support can be crucial for teams that require assistance during implementation and ongoing usage.
- Reviewers mention that LeadIQ's ease of use is a major advantage, especially for sales teams. Users appreciate its straightforward functionality, which allows them to generate leads and manage outreach sequences without a steep learning curve.
- G2 reviewers highlight that Demandbase One offers robust data unification capabilities across sales and marketing platforms, which is a significant benefit for organizations looking to streamline their operations and improve data accuracy.
- Users report that while LeadIQ is effective for lead capture, it faces challenges in lead quality compared to Demandbase One. Reviewers have noted that Demandbase One provides more comprehensive lead enrichment features, enhancing the overall quality of leads generated.
Pricing
Entry-Level Pricing
Demandbase One
No pricing availableLeadIQ
Free plan
Free
1 Seat Per Month
Get started with LeadIQ for free, setup takes less than 5 minutes.
- 20 verified work emails per week
- 10 mobile phone numbers per month
- 40 email generations per month
Free Trial
Demandbase One
No trial information availableLeadIQ
Free Trial is available
Ratings
Meets Requirements
8.5
1,486
8.2
989
Ease of Use
8.5
1,545
8.9
996
Ease of Setup
8.4
700
8.9
380
Ease of Admin
8.5
442
8.9
103
Quality of Support
8.8
1,298
8.2
796
Has the product been a good partner in doing business?
8.8
439
8.5
101
Product Direction (% positive)
8.2
1,423
8.1
964
Features by Category
Data Availability
7.5
617
7.7
351
8.4
635
7.8
346
8.1
597
7.3
317
7.8
86
6.7
117
Data Accuracy
7.2
616
7.0
340
8.0
629
7.5
334
7.8
84
6.8
114
Agentic AI - Sales Intelligence
7.5
10
7.7
10
7.7
10
9.0
10
7.2
10
7.8
10
8.1
9
7.7
10
8.1
9
7.7
10
7.8
9
8.0
10
Platform
7.5
180
7.7
215
8.2
223
7.9
224
|
Verified
8.5
246
8.2
239
8.3
180
7.6
218
|
Verified
7.1
153
Feature Not Available
8.1
173
Feature Not Available
Features
8.2
480
8.0
306
8.7
515
8.5
327
7.7
441
7.5
302
|
Verified
8.1
473
7.6
290
|
Verified
8.5
601
7.7
315
|
Verified
8.1
518
6.9
263
|
Verified
7.9
480
7.4
282
|
Verified
8.0
418
7.3
266
|
Verified
7.3
316
Feature Not Available
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Not enough data
Platform
8.5
33
Not enough data
8.4
35
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Not enough data
Lead Intelligence
8.8
290
|
Verified
Not enough data
8.9
308
Not enough data
8.7
234
Not enough data
Lead Management
8.7
297
Not enough data
8.3
279
Not enough data
8.5
306
Not enough data
Marketing Campaigns
8.5
264
Not enough data
8.2
247
Not enough data
8.4
253
Not enough data
8.4
271
Not enough data
8.5
276
Not enough data
Campaign Execution
8.5
249
Not enough data
8.7
238
Not enough data
8.7
236
Not enough data
8.4
203
Not enough data
Agentic AI - Account Data Management
8.3
39
Not enough data
8.4
38
Not enough data
8.4
37
Not enough data
8.2
37
Not enough data
8.3
37
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Formatting
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content
Not enough data
7.5
88
Not enough data
8.1
85
Not enough data
Feature Not Available
Product Type
Not enough data
7.6
86
Not enough data
8.1
94
Generative AI
Not enough data
7.3
40
Not enough data
6.4
38
Data Availability
7.5
130
Not enough data
8.2
140
Not enough data
7.2
86
Not enough data
Platform Additional Functionality
8.3
127
Not enough data
7.9
98
Not enough data
7.5
88
Not enough data
8.1
110
Not enough data
8.2
110
Not enough data
Attribution Modeling
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Not enough data
Reporting
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Not enough data
Platform Basics
8.5
75
Not enough data
8.8
74
Not enough data
8.4
71
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
8.3
70
Not enough data
8.1
67
Not enough data
Platform Additional Functionality
8.5
72
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
46
Not enough data
8.1
40
Not enough data
Platform Reporting
8.5
55
Not enough data
8.3
55
Not enough data
Platform Basics
8.4
144
Not enough data
Platform Data
8.4
148
Not enough data
8.1
138
Not enough data
Platform Additional Functionality
7.6
126
Not enough data
8.2
142
Not enough data
Agentic AI - Account-Based Advertising
6.4
6
Not enough data
6.7
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.4
6
Not enough data
6.1
6
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
22
7.7
296
|
Verified
8.2
22
7.8
288
|
Verified
8.1
23
7.4
299
|
Verified
8.1
23
7.4
276
|
Verified
7.4
21
8.6
298
|
Verified
Agentic AI - Lead Intelligence
7.8
6
8.4
29
Lead Monitoring
Not enough data
8.0
615
Not enough data
7.9
619
Not enough data
Feature Not Available
Agentic AI - Lead Capture
Not enough data
8.1
24
Not enough data
7.6
24
Data Capture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.1
525
Not enough data
7.4
595
Analytics
Not enough data
8.1
613
Not enough data
7.3
558
Customization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
587
Data collection
7.8
61
Not enough data
8.3
64
Not enough data
8.0
69
Not enough data
8.4
65
Not enough data
8.4
65
Not enough data
Segment Trending
Feature Not Available
Not enough data
7.9
50
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analysis
8.5
58
Not enough data
8.8
59
Not enough data
8.9
58
Not enough data
Platform
8.3
66
Not enough data
8.6
56
Not enough data
7.9
50
Not enough data
8.3
60
Not enough data
8.5
54
Not enough data
8.8
55
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
8.5
28
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Not enough data
Demand Side Platforms
7.3
27
Not enough data
8.3
29
Not enough data
8.2
29
Not enough data
Platform
8.5
33
Not enough data
8.4
35
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Not enough data
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
7.9
12
Not enough data
7.3
11
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
11
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
Discovery
7.8
10
Not enough data
8.5
12
Not enough data
8.7
9
Not enough data
Management
8.3
10
Not enough data
8.0
10
Not enough data
Platform
7.8
12
Not enough data
8.3
11
Not enough data
Agentic AI - Marketing Account Intelligence
7.0
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
Lead Intelligence
8.4
238
Not enough data
8.6
242
Not enough data
8.2
208
Not enough data
Lead Management
8.3
215
Not enough data
8.0
110
Not enough data
8.6
238
Not enough data
Marketing Campaigns
8.1
162
Not enough data
7.6
148
Not enough data
7.9
163
Not enough data
8.0
158
Not enough data
8.2
162
Not enough data
Data Availability - Marketing Account Intelligence
7.9
42
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
40
Not enough data
Agentic AI - Account-Based Analytics
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
Lead Intelligence
8.3
257
Not enough data
8.9
286
Not enough data
8.3
256
Not enough data
Lead Management
8.4
258
Not enough data
8.0
167
Not enough data
8.7
273
Not enough data
Marketing Campaigns
8.3
217
Not enough data
7.2
139
Not enough data
7.8
212
Not enough data
8.0
226
Not enough data
8.2
223
Not enough data
8.4
185
Not enough data
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.7
19
Not enough data
8.3
19
Not enough data
8.4
18
Not enough data
8.3
18
Not enough data
8.8
19
Not enough data
Management
8.8
18
Not enough data
9.0
17
Not enough data
8.3
16
Not enough data
9.0
18
Not enough data
9.0
16
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Demandbase One and LeadIQ are categorized as Lead Capture, Sales Intelligence, Lead Mining, and Lead Intelligence
Unique Categories
Demandbase One is categorized as AI Agents For Business Operations, Marketing Account Intelligence, Buyer Intent Data Providers, Customer Journey Analytics, Demand Side Platform (DSP), Account Data Management, Account-Based Advertising, Market Intelligence, AI Sales Assistant, Account-Based Web and Content Experiences, Visitor Identification, Audience Intelligence Platforms, Predictive Analytics, Account-Based Orchestration Platforms, Machine Learning, Marketing Analytics, Attribution, Account-Based Analytics, Display Advertising, Digital Advertising Intelligence, Data Quality, Lead Scoring, and Paid Search Intelligence
LeadIQ is categorized as AI Writing Assistant
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LeadIQ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.9%
Information Technology and Services
18.3%
Financial Services
6.9%
Marketing and Advertising
6.3%
Consumer Services
6.0%
Other
35.6%
Computer Software
43.5%
Information Technology and Services
19.4%
Marketing and Advertising
9.2%
Internet
3.4%
Financial Services
2.7%
Other
21.8%
Alternatives
Discussions
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
InsideView Marketing Module (Pricing and Review)
1 Comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
What does LeadIQ?
2 Comments
EH
Lead IQ is a prospecting tool that grabs contacts from LinkedIn Sales Navigator and can send them to a spreadsheet or to a CRM.Read more
What do account executives find most useful about LeadIQ?
1 Comment
MC
Hi Celia,
Thanks for the question! Typically what we've heard from our customers is LeadIQ is helping those Account Executives find the right prospects...Read more
Is there a way to use the tool to create accounts too? Wish it did both
1 Comment
MC
Hi India,
Would love to learn more about your need here. LeadIQ does create new accounts in your CRM if one doesn't exist. Are you looking for something...Read more
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