Compare Crossbeam and Demandbase One 
At a Glance
Market Segments
Mid-Market (63.6% of reviews)
Mid-Market (49.4% of reviews)
Entry-Level Pricing
Free 3 Users Per Year
No pricing available
Crossbeam
Star Rating
(344)4.8 out of 5
Market Segments
Mid-Market (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free 3 Users Per Year
Browse all 4 pricing plansDemandbase One
Star Rating
(1,938)4.4 out of 5
Market Segments
Mid-Market (49.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Demandbase One excels in account-based marketing capabilities, with users highlighting features like site visit intelligence that allows them to see which target accounts are engaging with their content. This functionality has significantly improved their outreach strategies.
- Users say Crossbeam stands out for its ease of use in account mapping, with many praising its ability to simplify the process of connecting with partner companies. Reviewers appreciate how the platform takes the manual work out of account mapping, making it easier to pull reports that align with partner initiatives.
- According to verified reviews, Demandbase One has a strong support system, with users noting the quality of assistance they receive. However, some users feel that the platform could improve in terms of user experience, particularly in setup and configuration.
- Reviewers mention that Crossbeam's customer support is a significant advantage, with many users highlighting the responsiveness and helpfulness of the account management team. This level of support contributes to a positive user experience, especially for those new to the platform.
- G2 reviewers indicate that while Demandbase One has a solid overall rating, it faces challenges in specific areas like contact data accuracy, where users feel there is room for improvement. In contrast, Crossbeam receives higher marks for data accuracy, which is crucial for effective account mapping.
- Users report that both platforms have their strengths, but Crossbeam's focus on data security and ease of integration with existing systems gives it an edge for companies prioritizing secure data handling and seamless workflows. This is particularly appealing for businesses looking to enhance their partner relationships.
Pricing
Entry-Level Pricing
Crossbeam
Explorer
Free
3 Users Per Year
Build your partner ecosystem and map accounts for free
- Add up to 3 seats
- Segment and compare ecosystem data with 3 Standard Populations
- Identify overlapping accounts with Standard Account Mapping up to 50 records
Demandbase One
No pricing availableFree Trial
Crossbeam
Free Trial is available
Demandbase One
No trial information availableRatings
Meets Requirements
9.1
230
8.5
1,497
Ease of Use
9.0
235
8.5
1,556
Ease of Setup
9.1
151
8.3
710
Ease of Admin
9.2
100
8.5
444
Quality of Support
9.6
210
8.8
1,308
Has the product been a good partner in doing business?
9.5
98
8.8
441
Product Direction (% positive)
9.4
210
8.2
1,433
Features by Category
Data Availability
8.4
49
7.5
617
9.0
48
8.4
636
8.6
26
8.1
598
8.3
10
7.8
86
Data Accuracy
8.8
41
7.2
615
9.1
46
8.0
628
8.7
10
7.8
83
Agentic AI - Sales Intelligence
Feature Not Available
7.3
10
Not enough data
7.6
9
Not enough data
7.2
9
Not enough data
8.1
8
Not enough data
8.3
8
Not enough data
8.0
9
Platform
8.1
22
7.4
179
8.7
38
8.2
224
8.7
37
8.5
246
7.9
38
8.3
179
7.3
19
7.1
152
9.0
26
8.1
172
Features
9.0
33
8.2
479
9.3
48
8.7
515
8.0
32
7.7
441
8.3
44
8.1
473
8.6
47
8.5
600
8.5
27
8.1
517
8.7
42
7.9
479
8.3
51
8.0
419
8.1
24
7.3
315
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Platform
Not enough data
8.5
33
Not enough data
8.3
36
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Lead Intelligence
Not enough data
8.8
291
|
Verified
Not enough data
8.9
309
Not enough data
8.8
238
Lead Management
Not enough data
8.7
298
Not enough data
8.3
282
Not enough data
8.5
310
Marketing Campaigns
Not enough data
8.5
265
Not enough data
8.2
248
Not enough data
8.4
254
Not enough data
8.4
272
Not enough data
8.5
278
Campaign Execution
Not enough data
8.5
250
Not enough data
8.8
243
Not enough data
8.7
238
Not enough data
8.4
204
Agentic AI - Account Data Management
Not enough data
8.3
40
Not enough data
8.3
40
Not enough data
8.3
38
Not enough data
8.2
38
Not enough data
8.3
38
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Feature Not Available
Not enough data
Sales Analysis
Not enough data
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
7.5
130
Not enough data
8.2
140
Not enough data
7.2
86
Platform Additional Functionality
Not enough data
8.3
127
Not enough data
7.9
98
Not enough data
7.5
88
Not enough data
8.1
110
Not enough data
8.2
110
Attribution Modeling
Not enough data
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Reporting
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Platform Basics
Not enough data
8.5
79
Not enough data
8.8
76
Not enough data
8.4
72
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
8.3
70
Not enough data
8.1
67
Platform Additional Functionality
Not enough data
8.5
74
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.1
46
Not enough data
8.1
40
Platform Reporting
Not enough data
8.5
55
Not enough data
8.3
55
Platform Basics
Not enough data
8.4
144
Platform Data
Not enough data
8.4
148
Not enough data
8.1
138
Platform Additional Functionality
Not enough data
7.6
126
Not enough data
8.2
142
Agentic AI - Account-Based Advertising
Not enough data
6.4
6
Not enough data
6.7
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.4
6
Not enough data
6.1
6
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.2
22
Not enough data
8.2
22
Not enough data
8.1
23
Not enough data
8.1
23
Not enough data
7.4
21
Agentic AI - Lead Intelligence
Not enough data
7.8
6
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
7.8
62
Not enough data
8.3
65
Not enough data
8.0
70
Not enough data
8.4
66
Not enough data
8.4
66
Segment Trending
Not enough data
Feature Not Available
Not enough data
7.9
51
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analysis
Not enough data
8.5
59
Not enough data
8.8
60
Not enough data
8.9
59
Platform
Not enough data
8.3
67
Not enough data
8.6
57
Not enough data
7.9
51
Not enough data
8.4
61
Not enough data
8.5
55
Not enough data
8.8
56
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Account Mapping
9.5
130
Not enough data
9.0
89
Not enough data
8.8
68
Not enough data
Partner Discovery
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
32
Not enough data
Partner Collaboration
7.6
37
Not enough data
7.2
34
Not enough data
Feature Not Available
Not enough data
Analytics
7.1
39
Not enough data
7.4
36
Not enough data
8.2
44
Not enough data
Integrations
7.6
39
Not enough data
9.0
94
Not enough data
8.3
40
Not enough data
Demand Side Platforms
Not enough data
8.5
28
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Demand Side Platforms
Not enough data
7.3
27
Not enough data
8.3
29
Not enough data
8.2
29
Platform
Not enough data
8.5
33
Not enough data
8.3
36
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Centralized computation
Not enough data
Not enough data
Localized computation
Not enough data
Not enough data
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.2
10
Not enough data
7.4
9
Not enough data
8.0
10
Discovery
Not enough data
8.0
9
Not enough data
8.6
11
Not enough data
8.7
9
Management
Not enough data
8.5
9
Not enough data
8.0
10
Platform
Not enough data
8.0
11
Not enough data
8.5
10
Agentic AI - Marketing Account Intelligence
Not enough data
7.0
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.5
10
Lead Intelligence
Not enough data
8.4
238
Not enough data
8.6
243
Not enough data
8.2
208
Lead Management
Not enough data
8.3
215
Not enough data
8.0
110
Not enough data
8.7
240
Marketing Campaigns
Not enough data
8.1
162
Not enough data
7.6
148
Not enough data
7.9
163
Not enough data
8.0
158
Not enough data
8.2
163
Data Availability - Marketing Account Intelligence
Not enough data
7.9
42
Data Accuracy - Marketing Account Intelligence
Not enough data
8.0
40
Agentic AI - Account-Based Analytics
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.7
8
Lead Intelligence
Not enough data
8.3
257
Not enough data
8.9
287
Not enough data
8.3
256
Lead Management
Not enough data
8.4
258
Not enough data
8.0
168
Not enough data
8.7
274
Marketing Campaigns
Not enough data
8.3
217
Not enough data
7.2
139
Not enough data
7.8
212
Not enough data
8.0
226
Not enough data
8.2
224
Not enough data
8.4
185
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.7
19
Not enough data
8.3
19
Not enough data
8.4
18
Not enough data
8.3
18
Not enough data
8.8
19
Management
Not enough data
8.8
18
Not enough data
9.0
17
Not enough data
8.3
16
Not enough data
9.0
18
Not enough data
9.0
16
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Crossbeam and Demandbase One are categorized as AI Sales Assistant, Lead Intelligence, Sales Intelligence, and Marketing Account Intelligence
Unique Categories
Crossbeam is categorized as Data Clean Room and Partner Ecosystem Platforms
Demandbase One is categorized as AI Agents For Business Operations, Buyer Intent Data Providers, Lead Capture, Customer Journey Analytics, Demand Side Platform (DSP), Account Data Management, Account-Based Advertising, Market Intelligence, Account-Based Web and Content Experiences, Visitor Identification, Lead Mining, Audience Intelligence Platforms, Predictive Analytics, Account-Based Orchestration Platforms, Machine Learning, Marketing Analytics, Attribution, Account-Based Analytics, Display Advertising, Digital Advertising Intelligence, Data Quality, Lead Scoring, and Paid Search Intelligence
Reviews
Reviewers' Company Size
Crossbeam
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
48.5%
Information Technology and Services
22.1%
Marketing and Advertising
8.5%
Human Resources
2.7%
Financial Services
2.1%
Other
16.1%
Computer Software
26.9%
Information Technology and Services
18.2%
Financial Services
6.9%
Marketing and Advertising
6.4%
Consumer Services
6.0%
Other
35.7%
Alternatives
Discussions
Is Crossbeam legit?
2 Comments
Official Response from Crossbeam
Yes, Crossbeam is legit! Crossbeam customers are shortening sales cycles by 44%, driving 35% more partner-influenced and sourced opportunities, and much...Read more
What does Crossbeam do?
1 Comment
Official Response from Crossbeam
Crossbeam is a partner ecosystem platform that helps companies build more valuable partnerships. Our account mapping tools, industry-leading networking, and...Read more
What is partner sourced revenue?
1 Comment
Official Response from Crossbeam
Partner-sourced revenue is direct revenue from a partner. For example: your partner thinks their customer would benefit from your product. They make a warm...Read more
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
InsideView Marketing Module (Pricing and Review)
1 Comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
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