Compare Braze and Brevo Marketing Platform 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Small-Business (84.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Braze
Star Rating
(1,495)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeBrevo Marketing Platform
Star Rating
(2,530)4.5 out of 5
Market Segments
Small-Business (84.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brevo Marketing Platform excels in ease of use, with users appreciating its intuitive interface for designing email templates and managing campaigns. One user noted, "It is quite easy to design your own template and to integrate your social media profiles."
- Users say that Braze stands out for its advanced segmentation capabilities, allowing for highly targeted communications. A reviewer highlighted, "I like the segmentation element of Braze. It allows me to get really targeted with the email communication we send out."
- According to verified reviews, Brevo Marketing Platform offers a smoother implementation process, with many users praising the quick setup and helpful customer support. One user mentioned, "So far, I had to contact customer support on three occasions and every time they proved to be very helpful."
- Reviewers mention that Braze provides robust API integration features, which have been described as a "lifesaver" for users needing to pull or send data across platforms. This flexibility enhances its usability for more complex marketing strategies.
- Users report that Brevo Marketing Platform is particularly beneficial for small businesses, with a significant portion of its user base coming from this segment. This focus allows it to cater effectively to the unique needs of smaller organizations.
- G2 reviewers highlight that while Braze has a higher overall satisfaction score, Brevo Marketing Platform still meets user requirements effectively, with one user stating, "We can design and send emails in a single tool, and get the analytics as well," showcasing its comprehensive functionality.
Pricing
Entry-Level Pricing
Braze
No pricing availableBrevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
Free Trial
Braze
Free Trial is available
Brevo Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.5
974
8.9
2,024
Ease of Use
8.3
1,183
9.0
2,058
Ease of Setup
7.6
662
8.8
1,367
Ease of Admin
8.5
362
9.0
1,114
Quality of Support
8.5
924
8.7
1,821
Has the product been a good partner in doing business?
8.9
370
8.9
1,063
Product Direction (% positive)
9.2
938
8.8
1,982
Features by Category
Sales Force Automation
Not enough data
8.6
98
Not enough data
8.1
90
Not enough data
8.4
90
Not enough data
8.4
89
Not enough data
8.0
85
Not enough data
8.3
86
Not enough data
7.8
84
Not enough data
7.9
77
Not enough data
7.9
77
Marketing Automation
Not enough data
9.4
108
Not enough data
9.3
98
Not enough data
8.9
91
Not enough data
8.2
85
Customer Support
Not enough data
8.6
80
Not enough data
8.5
79
Not enough data
8.5
82
Not enough data
7.9
75
Not enough data
8.3
76
Reporting & Analytics
Not enough data
8.3
86
Not enough data
8.7
85
Not enough data
8.3
72
Mobile & Social
Not enough data
7.9
73
Not enough data
8.0
70
Not enough data
7.8
72
Platform
Not enough data
8.4
120
Not enough data
8.5
113
Not enough data
8.7
115
Not enough data
8.3
108
Not enough data
7.9
104
Not enough data
8.3
104
Not enough data
9.0
113
Not enough data
8.3
103
Integration
Not enough data
8.7
96
Not enough data
8.7
89
Not enough data
8.2
87
Generative AI
Not enough data
7.3
63
Agentic AI - CRM
Not enough data
6.8
21
Not enough data
7.0
21
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
6.9
21
Not enough data
6.8
21
Not enough data
7.1
21
Email Marketing
Not enough data
9.0
1170
|
Verified
Not enough data
8.8
1236
|
Verified
Not enough data
8.7
1075
|
Verified
Not enough data
8.9
1213
|
Verified
Not enough data
9.0
1170
|
Verified
Not enough data
8.8
1163
|
Verified
Not enough data
8.5
982
|
Verified
Not enough data
8.3
662
|
Verified
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.3
791
|
Verified
Not enough data
8.8
1136
|
Verified
Generative AI
Not enough data
7.3
370
Not enough data
7.4
363
Agentic AI - Email Marketing
Not enough data
6.6
48
Not enough data
6.6
46
Not enough data
6.6
47
Not enough data
7.0
47
Not enough data
6.8
47
Integration
Not enough data
8.7
799
|
Verified
Not enough data
8.1
642
|
Verified
Not enough data
7.8
577
|
Verified
Not enough data
8.0
516
|
Verified
Not enough data
7.9
521
|
Verified
Not enough data
7.9
502
|
Verified
Email Marketing
8.8
567
Not enough data
8.8
537
Not enough data
8.4
539
Not enough data
8.3
450
Not enough data
Online Marketing
6.9
356
Not enough data
8.4
479
Not enough data
8.7
521
Not enough data
8.4
493
Not enough data
7.2
371
Not enough data
Lead Management
7.5
391
Not enough data
7.5
397
Not enough data
8.6
536
Not enough data
6.8
324
Not enough data
7.4
353
Not enough data
7.5
381
Not enough data
Feature Not Available
Not enough data
7.8
383
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
326
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
330
Not enough data
Reporting & Analytics
7.7
533
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
449
Not enough data
Feature Not Available
Not enough data
8.5
445
Not enough data
7.7
350
Not enough data
7.7
401
Not enough data
8.5
431
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
451
Not enough data
8.1
433
Not enough data
7.9
393
Not enough data
Administration
Not enough data
8.7
412
Not enough data
8.3
398
Not enough data
8.6
384
Not enough data
8.6
379
Not enough data
8.4
318
Not enough data
8.7
360
Integrations
Not enough data
8.6
285
Not enough data
8.6
278
Not enough data
8.8
295
Not enough data
8.2
278
Platform
Not enough data
8.8
294
Not enough data
8.6
258
Not enough data
8.5
246
Not enough data
8.6
315
Not enough data
8.5
298
Not enough data
8.8
372
Not enough data
8.6
271
Not enough data
8.9
360
Diagnosis
Not enough data
8.6
459
Not enough data
8.7
508
Not enough data
8.8
555
Not enough data
8.9
517
Tracking
Not enough data
8.9
627
Not enough data
8.7
552
Not enough data
8.9
648
Not enough data
8.9
612
Not enough data
8.7
553
Reporting
Not enough data
9.0
678
Not enough data
8.7
533
Not enough data
8.8
529
Not enough data
8.8
597
Agentic AI - Email Deliverability
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
8.2
12
Not enough data
8.3
12
Not enough data
8.1
12
Visitor Behavior
Not enough data
8.3
23
Not enough data
8.5
25
Not enough data
8.4
22
Templates
Not enough data
8.3
22
Not enough data
8.5
24
Not enough data
8.2
22
Personalization
Not enough data
8.4
21
Not enough data
8.3
22
Not enough data
8.4
23
Not enough data
8.2
21
Not enough data
8.0
22
Not enough data
8.3
21
Not enough data
8.0
21
Not enough data
8.8
22
Multichannel
Not enough data
8.6
23
Not enough data
9.0
26
Not enough data
8.4
23
Administration
Not enough data
9.2
23
Not enough data
8.8
26
Not enough data
8.7
26
Not enough data
8.6
22
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
449
8.6
15
9.0
485
9.4
15
8.6
443
8.7
15
8.8
493
8.6
15
8.9
469
8.6
15
Analytics
8.2
491
8.0
14
7.7
453
8.2
15
Optimization
8.7
473
8.8
15
8.8
482
9.1
15
8.3
393
8.3
15
8.1
391
8.8
15
Agentic AI - Push Notification
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
211
Not enough data
8.5
199
Not enough data
Targeting
8.6
193
Not enough data
8.5
178
Not enough data
Triggered Content
7.7
117
Not enough data
9.1
200
Not enough data
9.1
196
Not enough data
Personalized Content
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
8.6
215
Feature Not Available
7.8
179
7.4
125
8.3
179
7.9
131
8.7
209
Edit
7.1
125
8.6
191
8.3
129
8.9
208
7.9
129
8.5
186
Logistics
7.3
128
8.7
197
7.0
123
8.1
174
7.6
123
8.5
178
Feature Not Available
8.7
179
Generative AI
6.7
86
7.2
103
Feature Not Available
7.2
100
Agentic AI - Email Template Builder
5.5
30
6.9
12
5.5
30
6.8
12
Text Messaging
8.6
68
8.5
142
|
Verified
7.9
67
8.5
131
|
Verified
8.7
68
8.6
143
|
Verified
8.2
65
8.4
132
|
Verified
8.1
64
8.4
133
|
Verified
8.1
65
8.2
127
|
Verified
8.7
67
8.5
63
|
Verified
8.3
66
8.5
60
SMS Platform
7.9
64
8.7
149
|
Verified
8.5
63
8.8
149
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.4
63
Feature Not Available
7.9
63
8.3
60
|
Verified
Agentic AI - SMS Marketing
6.3
16
7.9
7
6.5
16
7.9
7
6.5
16
7.6
7
6.8
16
8.1
7
6.6
16
7.9
7
6.4
16
7.4
7
Platform Basics
Not enough data
9.0
274
Not enough data
8.6
227
Not enough data
8.8
229
Not enough data
8.8
257
Not enough data
9.0
265
Platform Data
Not enough data
9.1
285
Not enough data
9.0
292
Not enough data
9.0
284
Agentic AI - Email Testing
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
7.3
8
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Platform Interoperability
Not enough data
7.5(won by default)
33
Agentic AI - Social Media Advertising
Not enough data
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
6.0(won by default)
5
Not enough data
Not enough data
Social Functionality
Not enough data
8.1(won by default)
36
Campaign Management
Not enough data
8.7(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.3(won by default)
39
Not enough data
7.9(won by default)
38
Not enough data
7.9(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.2(won by default)
38
Not enough data
8.0(won by default)
37
Not enough data
7.8(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
8.0(won by default)
37
Not enough data
7.5(won by default)
36
Not enough data
7.5(won by default)
36
Targeting
Not enough data
8.2(won by default)
37
Not enough data
8.2(won by default)
37
Not enough data
8.0(won by default)
36
Not enough data
7.9(won by default)
35
Platform
Not enough data
7.7(won by default)
35
Not enough data
8.3(won by default)
36
Not enough data
8.4(won by default)
36
Not enough data
8.6(won by default)
35
Not enough data
8.2(won by default)
36
Not enough data
8.3(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
7.8(won by default)
35
Not enough data
8.1(won by default)
35
Responses
Not enough data
8.6
13
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
8.5
13
Not enough data
8.3
12
Platform
Not enough data
8.7
13
Not enough data
7.9
11
Not enough data
8.5
13
Not enough data
9.0
12
Not enough data
8.3
13
Not enough data
7.9
13
Not enough data
8.2
13
Generative AI
Not enough data
6.9
6
Not enough data
6.4
6
Page Customization
Not enough data
9.2
80
|
Verified
Not enough data
8.7
82
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.5
69
|
Verified
Page Optimization
Not enough data
8.6
65
|
Verified
Not enough data
8.8
70
|
Verified
Not enough data
8.7
67
|
Verified
Not enough data
8.4
61
|
Verified
Integrations
Not enough data
8.4
57
|
Verified
Not enough data
9.0
69
|
Verified
Not enough data
8.8
67
|
Verified
Generative AI
Not enough data
7.5
20
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Calendar View
Not enough data
7.9
18
Not enough data
8.0
18
Shared Calendar
Not enough data
7.9
17
Not enough data
7.8
17
Accessibility
Not enough data
8.1
18
Not enough data
7.8
18
Integration
Not enough data
8.1
18
Not enough data
8.1
18
Not enough data
7.9
17
Notifications
Not enough data
8.8
17
Not enough data
7.5
17
Generative AI
Not enough data
6.6
17
Not enough data
6.6
16
Not enough data
6.7
16
Agentic AI - Calendar
Not enough data
6.9
6
Notifications
Not enough data
9.3
21
Not enough data
9.6
19
Not enough data
9.7
23
Settings
Not enough data
9.3
19
Not enough data
9.2
24
Not enough data
9.2
22
Personalization
Not enough data
9.0
23
Not enough data
9.0
21
Integrations
Not enough data
8.8
16
Not enough data
8.9
19
Not enough data
8.8
14
Not enough data
8.9
18
Not enough data
8.8
20
Generative AI
Not enough data
7.5
14
Not enough data
6.9
14
Not enough data
7.4
14
Not enough data
7.3
13
Not enough data
7.1
13
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
5.9
11
Not enough data
6.1
11
Not enough data
5.9
11
Communication
Not enough data
8.6
23
Not enough data
8.7
24
Not enough data
8.5
24
Not enough data
8.3
20
Not enough data
8.2
21
Internal Use
Not enough data
8.7
44
Not enough data
8.0
24
Not enough data
8.2
24
Not enough data
8.8
22
Not enough data
8.4
19
Not enough data
7.9
23
WhatsApp Messaging - WhatsApp Marketing
8.5
14
8.1
21
9.0
13
8.6
22
8.5
13
8.2
19
8.9
12
8.7
21
8.6
12
8.5
19
8.3
12
7.3
20
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
8.0
21
8.2
13
8.3
20
Feature Not Available
7.8
18
8.2
13
7.8
20
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Agentic AI - Email Tracking
Not enough data
6.8
17
Not enough data
7.7
18
Not enough data
7.3
18
Not enough data
7.5
18
Not enough data
6.9
18
Not enough data
6.9
18
Not enough data
7.5
18
Analytics
Not enough data
8.8
126
Not enough data
8.8
124
Not enough data
8.5
117
Customizations
Not enough data
8.7
121
Not enough data
9.2
127
Not enough data
8.7
116
Not enough data
8.8
116
Not enough data
8.9
124
Generative AI
Not enough data
7.2
98
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
385
Not enough data
7.7
475
|
Verified
Not enough data
7.1
343
|
Verified
Not enough data
6.9
373
|
Verified
Not enough data
Campaigns
7.6
330
|
Verified
Not enough data
9.0
465
|
Verified
Not enough data
7.6
312
Not enough data
6.6
233
Not enough data
8.9
444
|
Verified
Not enough data
8.7
463
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.2
391
Not enough data
8.2
368
|
Verified
Not enough data
7.9
323
Not enough data
Agentic AI - Mobile Marketing
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Features
Not enough data
8.5
24
Not enough data
8.3
21
Not enough data
8.0
16
Not enough data
9.2
25
Not enough data
7.3
16
Not enough data
8.6
23
Categories
Categories
Shared Categories
Braze and Brevo Marketing Platform are categorized as Email Template Builder, Personalization, Push Notification, SMS Marketing, and WhatsApp Marketing
Unique Categories
Braze is categorized as Personalization Engines, Customer Journey Analytics, Mobile Marketing, Marketing Automation, and RCS Business Messaging
Brevo Marketing Platform is categorized as Shared Inbox, Email Testing, E-Commerce Personalization, Email Deliverability, Chatbots, Landing Page Builders, Social Media Advertising, Email Tracking, Online Appointment Scheduling, Transactional Email, Live Chat, CRM, Calendar, Email Marketing, and Appointment Reminder
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.4%
Marketing and Advertising
7.2%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.2%
Marketing and Advertising
11.4%
Information Technology and Services
5.5%
Computer Software
4.9%
Retail
3.1%
Health, Wellness and Fitness
2.9%
Other
72.1%
Alternatives
Discussions
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Is Sendinblue free?
6 Comments
AD
Yes, Sendinblue offers a free plan. The free plan includes:
-> Up to 300 emails per day
-> Unlimited contacts
-> Access to core email marketing...Read more
How do you know where an email were opened?
4 Comments
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 Comments
KG
It is possible to import the opt in data, as I imported one list and then had errors when sending mail as there wasn't evidence of opt in. My other list is...Read more
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