Compare Braze and Brevo Marketing Platform
Featured Products
At a Glance
Market Segments
Mid-Market (55.7% of reviews)
Small-Business (84.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Braze
Star Rating
(1,679)4.5 out of 5
Market Segments
Mid-Market (55.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Braze
Brevo Marketing Platform
Star Rating
(2,560)4.5 out of 5
Market Segments
Small-Business (84.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brevo Marketing Platform excels in ease of use, with many users highlighting its intuitive interface and straightforward tools. One user mentioned, "It’s very easy to work with the tools it provides," which allows for effective data collection through features like images, videos, and clickable buttons.
- Users say that Braze stands out for its clean and user-friendly platform, making it easy to navigate and utilize. Reviewers appreciate the continuous updates and improvements, with one noting, "The biggest upside is the clean, easy to use platform," which enhances the overall user experience.
- According to verified reviews, Brevo Marketing Platform is particularly strong in bulk marketing activities, allowing users to manage email, SMS, and WhatsApp messaging all in one place. This comprehensive approach is praised by users who find it simplifies their marketing efforts.
- Reviewers mention that while Braze offers robust features, it sometimes faces challenges in ease of setup. Users have noted that the initial configuration can be more complex compared to Brevo, which benefits from a more straightforward onboarding process.
- G2 reviewers highlight that Brevo Marketing Platform has a strong focus on customer support, with many users rating it highly for responsiveness and helpfulness. One user remarked, "It works perfectly without giving me any trouble," indicating a reliable support experience.
- Users say that Braze's integration capabilities, particularly with platforms like Snowflake, are a significant advantage, making it easier to connect and analyze data. This seamless integration is a key feature that users appreciate, enhancing their overall marketing strategy.
Pricing
Entry-Level Pricing
Braze
No pricing availableBrevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
Free Trial
Braze
Free Trial is available
Brevo Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.5
1,000
8.9
2,041
Ease of Use
8.3
1,262
9.0
2,076
Ease of Setup
7.6
736
8.9
1,384
Ease of Admin
8.5
363
9.0
1,138
Quality of Support
8.4
947
8.7
1,836
Has the product been a good partner in doing business?
8.9
371
8.9
1,086
Product Direction (% positive)
9.2
954
8.8
1,997
Features by Category
Sales Force Automation
Not enough data
8.6
99
Not enough data
8.1
90
Not enough data
8.4
90
Not enough data
8.5
90
Not enough data
8.0
85
Not enough data
8.3
86
Not enough data
7.8
84
Not enough data
7.9
77
Not enough data
7.9
77
Marketing Automation
Not enough data
9.4
110
Not enough data
9.4
100
Not enough data
8.9
92
Not enough data
8.2
86
Customer Support
Not enough data
8.6
80
Not enough data
8.5
79
Not enough data
8.5
82
Not enough data
7.9
75
Not enough data
8.3
76
Reporting & Analytics
Not enough data
8.3
87
Not enough data
8.7
86
Not enough data
8.3
72
Mobile & Social
Not enough data
7.9
73
Not enough data
8.0
70
Not enough data
7.8
72
Platform
Not enough data
8.4
120
Not enough data
8.5
113
Not enough data
8.7
115
Not enough data
8.3
108
Not enough data
7.9
104
Not enough data
8.3
104
Not enough data
9.0
113
Not enough data
8.3
103
Integration
Not enough data
8.7
96
Not enough data
8.7
89
Not enough data
8.2
87
Generative AI
Not enough data
7.3
63
Agentic AI - CRM
Not enough data
6.8
21
Not enough data
7.0
21
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
6.9
21
Not enough data
6.8
21
Not enough data
7.1
21
Email Marketing
Not enough data
9.0
1172
|
Verified
Not enough data
8.8
1247
|
Verified
Not enough data
8.7
1078
|
Verified
Not enough data
8.9
1222
|
Verified
Not enough data
9.0
1181
|
Verified
Not enough data
8.8
1166
|
Verified
Not enough data
8.5
990
|
Verified
Not enough data
8.3
661
|
Verified
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.3
791
|
Verified
Not enough data
8.8
1139
|
Verified
Generative AI
Not enough data
7.3
371
Not enough data
7.3
362
Agentic AI - Email Marketing
Not enough data
6.6
48
Not enough data
6.6
46
Not enough data
6.6
47
Not enough data
7.0
47
Not enough data
6.8
47
Integration
Not enough data
8.7
797
|
Verified
Not enough data
8.1
640
|
Verified
Not enough data
7.8
576
|
Verified
Not enough data
7.9
514
|
Verified
Not enough data
7.9
520
|
Verified
Not enough data
7.9
500
|
Verified
Email Marketing
8.8
574
Not enough data
8.8
541
Not enough data
8.4
543
Not enough data
8.4
450
Not enough data
Online Marketing
6.9
356
Not enough data
8.4
485
Not enough data
8.7
525
Not enough data
8.4
492
Not enough data
7.2
371
Not enough data
Lead Management
7.5
392
Not enough data
7.5
397
Not enough data
8.6
541
Not enough data
6.8
324
Not enough data
7.4
353
Not enough data
7.5
381
Not enough data
Feature Not Available
Not enough data
7.8
384
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
326
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
328
Not enough data
Reporting & Analytics
7.7
536
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
457
Not enough data
Feature Not Available
Not enough data
8.6
448
Not enough data
7.7
351
Not enough data
7.7
402
Not enough data
8.5
439
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.8
38
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
456
Not enough data
8.1
439
Not enough data
7.9
395
Not enough data
Administration
Not enough data
8.7
413
Not enough data
8.3
399
Not enough data
8.6
385
Not enough data
8.6
380
Not enough data
8.4
320
Not enough data
8.7
361
Integrations
Not enough data
8.6
286
Not enough data
8.6
280
Not enough data
8.8
296
Not enough data
8.2
279
Platform
Not enough data
8.8
295
Not enough data
8.6
259
Not enough data
8.5
247
Not enough data
8.6
316
Not enough data
8.5
299
Not enough data
8.9
373
Not enough data
8.6
272
Not enough data
8.9
361
Diagnosis
Not enough data
8.6
459
Not enough data
8.7
508
Not enough data
8.8
555
Not enough data
8.9
517
Tracking
Not enough data
8.9
627
Not enough data
8.7
552
Not enough data
8.9
649
Not enough data
8.9
612
Not enough data
8.7
553
Reporting
Not enough data
9.0
678
Not enough data
8.7
533
Not enough data
8.8
529
Not enough data
8.8
598
Agentic AI - Email Deliverability
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
8.2
12
Not enough data
8.3
12
Not enough data
8.1
12
Visitor Behavior
Not enough data
8.3
23
Not enough data
8.5
25
Not enough data
8.4
22
Templates
Not enough data
8.3
22
Not enough data
8.5
24
Not enough data
8.2
22
Personalization
Not enough data
8.4
21
Not enough data
8.3
22
Not enough data
8.4
23
Not enough data
8.2
21
Not enough data
8.0
22
Not enough data
8.3
21
Not enough data
8.0
21
Not enough data
8.8
22
Multichannel
Not enough data
8.6
23
Not enough data
9.0
26
Not enough data
8.4
23
Administration
Not enough data
9.2
23
Not enough data
8.8
26
Not enough data
8.7
26
Not enough data
8.6
22
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
450
8.6
15
9.0
487
9.4
15
8.6
444
8.7
15
8.8
497
8.6
15
8.9
471
8.6
15
Analytics
8.2
496
8.0
14
7.7
454
8.2
15
Optimization
8.7
476
8.8
15
8.8
491
9.1
15
8.3
393
8.3
15
8.1
399
8.8
15
Agentic AI - Push Notification
6.3
41
Not enough data
6.6
41
Not enough data
6.4
40
Not enough data
Segmentation
8.8
214
Not enough data
8.5
200
Not enough data
Targeting
8.6
195
Not enough data
8.5
178
Not enough data
Triggered Content
7.8
118
Not enough data
9.1
203
Not enough data
9.1
197
Not enough data
Personalized Content
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
128
8.6
216
Feature Not Available
7.8
180
7.5
125
8.3
180
7.9
130
8.7
210
Edit
7.1
124
8.6
192
8.4
129
8.9
209
7.9
128
8.5
187
Logistics
7.2
128
8.7
198
7.1
123
8.1
175
7.6
124
8.5
179
Feature Not Available
8.7
180
Generative AI
6.8
87
7.2
104
Feature Not Available
7.2
101
Agentic AI - Email Template Builder
5.6
31
6.9
12
5.6
31
6.8
12
Text Messaging
8.6
68
8.5
142
|
Verified
7.9
67
8.5
131
|
Verified
8.7
68
8.6
143
|
Verified
8.2
65
8.4
132
|
Verified
8.1
64
8.4
133
|
Verified
8.1
65
8.2
127
|
Verified
8.7
67
8.5
63
|
Verified
8.3
66
8.5
60
SMS Platform
7.9
64
8.7
149
|
Verified
8.5
63
8.8
149
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.4
63
Feature Not Available
7.9
63
8.3
60
|
Verified
Agentic AI - SMS Marketing
6.3
16
7.9
7
6.5
16
7.9
7
6.5
16
7.6
7
6.8
16
8.1
7
6.6
16
7.9
7
6.4
16
7.4
7
Platform Basics
Not enough data
9.0
274
Not enough data
8.6
227
Not enough data
8.8
229
Not enough data
8.8
257
Not enough data
9.0
265
Platform Data
Not enough data
9.1
285
Not enough data
9.0
292
Not enough data
9.0
284
Agentic AI - Email Testing
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
7.3
8
Platform Basics
8.3
110
Not enough data
8.5
108
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
110
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
105
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Platform Interoperability
Not enough data
7.5(won by default)
33
Agentic AI - Social Media Advertising
Not enough data
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
6.0(won by default)
5
Not enough data
Not enough data
Social Functionality
Not enough data
8.1(won by default)
36
Campaign Management
Not enough data
8.7(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.3(won by default)
39
Not enough data
7.9(won by default)
38
Not enough data
7.9(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.2(won by default)
38
Not enough data
8.0(won by default)
37
Not enough data
7.8(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
8.0(won by default)
37
Not enough data
7.5(won by default)
36
Not enough data
7.5(won by default)
36
Targeting
Not enough data
8.2(won by default)
37
Not enough data
8.2(won by default)
37
Not enough data
8.0(won by default)
36
Not enough data
7.9(won by default)
35
Platform
Not enough data
7.7(won by default)
35
Not enough data
8.3(won by default)
36
Not enough data
8.4(won by default)
36
Not enough data
8.6(won by default)
35
Not enough data
8.2(won by default)
36
Not enough data
8.3(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
7.8(won by default)
35
Not enough data
8.1(won by default)
35
Responses
Not enough data
8.6
13
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
8.5
13
Not enough data
8.3
12
Platform
Not enough data
8.7
13
Not enough data
7.9
11
Not enough data
8.5
13
Not enough data
9.0
12
Not enough data
8.3
13
Not enough data
7.9
13
Not enough data
8.2
13
Generative AI
Not enough data
6.9
6
Not enough data
6.4
6
Page Customization
Not enough data
9.2
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.4
75
|
Verified
Not enough data
8.5
70
|
Verified
Page Optimization
Not enough data
8.6
66
|
Verified
Not enough data
8.8
71
|
Verified
Not enough data
8.7
68
|
Verified
Not enough data
8.4
62
|
Verified
Integrations
Not enough data
8.4
58
|
Verified
Not enough data
9.0
70
|
Verified
Not enough data
8.8
68
|
Verified
Generative AI
Not enough data
7.5
20
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Calendar View
Not enough data
7.9
18
Not enough data
8.0
18
Shared Calendar
Not enough data
7.9
17
Not enough data
7.8
17
Accessibility
Not enough data
8.1
18
Not enough data
7.8
18
Integration
Not enough data
8.1
18
Not enough data
8.1
18
Not enough data
7.9
17
Notifications
Not enough data
8.8
17
Not enough data
7.5
17
Generative AI
Not enough data
6.6
17
Not enough data
6.6
16
Not enough data
6.7
16
Agentic AI - Calendar
Not enough data
6.9
6
Notifications
Not enough data
9.3
21
Not enough data
9.6
19
Not enough data
9.7
23
Settings
Not enough data
9.3
19
Not enough data
9.2
24
Not enough data
9.2
22
Personalization
Not enough data
9.0
23
Not enough data
9.0
21
Integrations
Not enough data
8.8
16
Not enough data
8.9
19
Not enough data
8.8
14
Not enough data
8.9
18
Not enough data
8.8
20
Generative AI
Not enough data
7.5
14
Not enough data
6.9
14
Not enough data
7.4
14
Not enough data
7.3
13
Not enough data
7.1
13
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
5.9
11
Not enough data
6.1
11
Not enough data
5.9
11
Communication
Not enough data
8.6
23
Not enough data
8.7
23
Not enough data
8.6
23
Not enough data
8.3
20
Not enough data
8.1
20
Internal Use
Not enough data
8.7
43
Not enough data
8.0
24
Not enough data
8.3
23
Not enough data
8.8
22
Not enough data
8.4
19
Not enough data
7.9
23
WhatsApp Messaging - WhatsApp Marketing
8.5
14
8.1
21
9.0
13
8.6
22
8.5
13
8.2
19
8.9
12
8.7
21
8.6
12
8.6
20
8.3
12
7.3
20
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
8.0
21
8.2
13
8.3
20
Feature Not Available
7.8
18
8.2
13
7.8
20
Agentic AI - Personalization
6.5
33
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.3
33
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Agentic AI - Email Tracking
Not enough data
6.8
17
Not enough data
7.7
18
Not enough data
7.3
18
Not enough data
7.5
18
Not enough data
6.9
18
Not enough data
6.9
18
Not enough data
7.5
18
Analytics
Not enough data
8.8
129
Not enough data
8.8
125
Not enough data
8.5
118
Customizations
Not enough data
8.7
122
Not enough data
9.2
128
Not enough data
8.7
117
Not enough data
8.7
117
Not enough data
8.9
125
Generative AI
Not enough data
7.2
99
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
381
Not enough data
7.7
473
|
Verified
Not enough data
7.1
342
|
Verified
Not enough data
6.9
374
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
466
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
445
|
Verified
Not enough data
8.7
467
|
Verified
Not enough data
Engagement
7.5
268
Not enough data
Platform
8.3
390
Not enough data
8.2
369
|
Verified
Not enough data
7.9
323
Not enough data
Agentic AI - Mobile Marketing
6.8
44
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.6
41
Not enough data
6.6
42
Not enough data
Features
Not enough data
8.5
24
Not enough data
8.3
21
Not enough data
8.0
16
Not enough data
9.2
25
Not enough data
7.3
16
Not enough data
8.6
23
Categories
Categories
Shared Categories
Braze and Brevo Marketing Platform are categorized as WhatsApp Marketing, SMS Marketing, Email Template Builder, Personalization, and Push Notification
Unique Categories
Braze is categorized as RCS Business Messaging, Personalization Engines, Customer Journey Analytics, Mobile Marketing, and Marketing Automation
Brevo Marketing Platform is categorized as Shared Inbox, Email Testing, E-Commerce Personalization, Email Deliverability, Chatbots, Landing Page Builders, Social Media Advertising, Email Tracking, Online Appointment Scheduling, Transactional Email, Live Chat, CRM, Calendar, Email Marketing, and Appointment Reminder
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.5%
Marketing and Advertising
7.3%
Information Technology and Services
6.1%
Health, Wellness and Fitness
6.0%
Retail
5.5%
Other
62.6%
Marketing and Advertising
11.5%
Information Technology and Services
5.6%
Computer Software
4.9%
Retail
3.1%
Health, Wellness and Fitness
3.0%
Other
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Discussions
What is Braze used for?
4 Comments
VR
Braze is a customer engagement platform that enables businesses to create and manage personalized and targeted communication campaigns through paid and owned...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Does anyone else struggle with the lack of autosave and occasional glitches when building canvases and messages?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Totally get this. I started saving each major step as a versioned draft and it’s saved me multiple times from browser...Read more
How do you know where an email were opened?
4 Comments
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 Comments
LL
You can import contacts from an existing mailing list. You can upload a file csv or txt from your computer.
You can copy and paste the contacts from an...Read more
