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Compare Bloomreach and BrightEdge 
Featured Products
At a Glance
Market Segments
Mid-Market (49.6% of reviews)
Enterprise (40.0% of reviews)
Entry-Level Pricing
Contact Us 1 License Per Year
No pricing available
Bloomreach
Star Rating
(736)4.6 out of 5
Market Segments
Mid-Market (49.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 License Per Year
Free Trial is available
Browse all 3 pricing plansBrightEdge
Star Rating
(774)4.4 out of 5
Market Segments
Enterprise (40.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BrightEdgeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that BrightEdge excels in overall user satisfaction, reflected in its higher G2 Score of 74.99 compared to Bloomreach's 51.33. Users appreciate the comprehensive tools available, with one reviewer noting, "Everything I need to be a successful SEO is in BrightEdge."
- Users say that BrightEdge offers a smoother onboarding experience, with recent feedback highlighting the "personal touch" during setup that makes it easy to navigate the platform. In contrast, some Bloomreach users have found the integration process to be more complex, despite its powerful capabilities.
- Reviewers mention that BrightEdge provides robust insights through features like the data cube, allowing users to gather information efficiently. Meanwhile, Bloomreach shines in its personalization capabilities, with users praising its ability to tailor content and product recommendations based on real user behavior.
- According to verified reviews, both platforms receive high marks for quality of support, but BrightEdge edges out slightly with a score of 9.3. Users have expressed satisfaction with the support they receive, stating that it significantly contributes to their success in SEO efforts.
- G2 reviewers highlight that Bloomreach stands out in areas like content insights and custom reports, scoring higher than BrightEdge. Users appreciate how Bloomreach connects data with actionable insights, making it a valuable tool for personalized marketing strategies.
- Users report that while BrightEdge is favored for its comprehensive SEO tools, Bloomreach's strength lies in its ability to facilitate creative solutions and innovative workflows, as one user noted, "almost any task or conceptual flow is achievable if you’re willing to think outside the box."
Pricing
Entry-Level Pricing
Bloomreach
Autonomous Marketing
Contact Us
1 License Per Year
AI-driven marketing automation with 251% ROI over a 3-year period
- Email marketing
- SMS and mobile marketing
- Ad optimization
BrightEdge
No pricing availableFree Trial
Bloomreach
Free Trial is available
BrightEdge
No trial information availableRatings
Meets Requirements
8.9
610
8.8
637
Ease of Use
8.3
621
8.0
646
Ease of Setup
7.8
326
8.2
349
Ease of Admin
8.4
277
8.5
256
Quality of Support
9.2
607
9.3
628
Has the product been a good partner in doing business?
9.1
278
9.1
268
Product Direction (% positive)
9.1
585
9.2
632
Features by Category
Email Marketing
9.1
365
|
Verified
Not enough data
9.2
344
|
Verified
Not enough data
8.9
336
|
Verified
Not enough data
8.8
317
|
Verified
Not enough data
Online Marketing
7.7
252
|
Verified
Not enough data
8.6
315
|
Verified
Not enough data
8.9
341
|
Verified
Not enough data
8.4
315
|
Verified
Not enough data
7.9
208
Not enough data
Lead Management
8.8
272
|
Verified
Not enough data
8.5
291
|
Verified
Not enough data
9.2
334
|
Verified
Not enough data
8.2
224
|
Verified
Not enough data
8.3
237
|
Verified
Not enough data
8.8
298
|
Verified
Not enough data
8.2
246
|
Verified
Not enough data
8.5
245
|
Verified
Not enough data
Campaign Management
8.3
249
|
Verified
Not enough data
7.7
177
Not enough data
7.6
185
|
Verified
Not enough data
7.1
166
Not enough data
Social
7.2
150
Not enough data
7.4
154
Not enough data
7.4
169
|
Verified
Not enough data
7.2
154
|
Verified
Not enough data
7.6
185
|
Verified
Not enough data
Reporting & Analytics
8.6
336
|
Verified
Not enough data
8.4
286
|
Verified
Not enough data
8.2
254
|
Verified
Not enough data
8.2
262
|
Verified
Not enough data
7.1
157
Not enough data
Platform
8.6
250
|
Verified
Not enough data
8.6
229
|
Verified
Not enough data
8.7
258
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
8.4
218
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.0
186
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.3
20
Not enough data
7.2
20
Not enough data
7.0
19
Not enough data
7.1
18
Not enough data
7.1
18
Not enough data
7.3
20
Not enough data
Integration
8.5
257
|
Verified
Not enough data
8.4
249
|
Verified
Not enough data
7.8
212
|
Verified
Not enough data
Content
8.2
51
Not enough data
8.3
52
Not enough data
8.0
52
Not enough data
8.0
46
Not enough data
7.8
48
Not enough data
8.7
54
Not enough data
8.6
53
Not enough data
8.3
51
Not enough data
8.4
47
Not enough data
Design
7.8
47
Not enough data
7.9
52
Not enough data
8.0
47
Not enough data
8.6
52
Not enough data
Platform
7.9
46
Not enough data
7.4
42
Not enough data
8.0
43
Not enough data
8.7
50
Not enough data
8.5
45
Not enough data
8.0
41
Not enough data
8.2
53
Not enough data
8.4
53
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Channels
8.0
5
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
76
Not enough data
8.7
80
Not enough data
8.4
77
Not enough data
8.4
81
Not enough data
8.7
80
Not enough data
8.8
77
Not enough data
Content Management
8.2
72
Not enough data
8.0
74
Not enough data
7.5
52
Not enough data
Design & Development
6.5
19
Not enough data
7.4
56
Not enough data
8.1
65
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
8.2
83
Not enough data
8.9
82
Not enough data
7.4
68
Not enough data
Templates
7.5
78
Not enough data
8.3
90
Not enough data
8.2
84
Not enough data
Personalization
8.4
85
Not enough data
8.2
82
Not enough data
8.6
80
Not enough data
7.4
67
Not enough data
8.2
80
Not enough data
8.4
80
Not enough data
8.8
91
Not enough data
8.6
81
Not enough data
Multichannel
8.3
83
Not enough data
9.1
91
Not enough data
8.5
85
Not enough data
Administration
9.1
91
Not enough data
8.4
98
Not enough data
8.8
88
Not enough data
8.3
85
Not enough data
Agentic AI - E-Commerce Personalization
8.3
5
Not enough data
8.3
5
Not enough data
Campaigns
9.0
76
Not enough data
9.2
79
Not enough data
9.0
75
Not enough data
9.2
85
Not enough data
9.2
80
Not enough data
Analytics
8.7
85
Not enough data
8.5
80
Not enough data
Optimization
9.2
83
Not enough data
8.9
81
Not enough data
8.6
67
Not enough data
8.6
72
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.2
55
Not enough data
9.4
54
Not enough data
Targeting
9.2
50
Not enough data
8.9
50
Not enough data
Triggered Content
8.3
36
Not enough data
9.6
55
Not enough data
9.3
48
Not enough data
Personalized Content
8.8
48
Not enough data
8.8
36
Not enough data
8.9
47
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.8
51
Not enough data
7.4
41
Not enough data
8.4
45
Not enough data
8.0
41
Not enough data
8.4
48
Not enough data
7.6
39
Not enough data
8.9
52
Not enough data
7.6
43
Not enough data
SMS Platform
8.3
56
Not enough data
9.0
53
Not enough data
7.7
42
Not enough data
7.1
35
Not enough data
7.7
39
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
7.1
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.6
215
|
Verified
Not enough data
8.7
207
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
206
|
Verified
Not enough data
Intelligence
8.5
218
|
Verified
Not enough data
7.8
177
|
Verified
Not enough data
8.0
180
|
Verified
Not enough data
Merchandising
8.5
23
Not enough data
8.5
24
Not enough data
8.8
23
Not enough data
8.8
20
Not enough data
8.8
21
Not enough data
Analytics
8.9
24
Not enough data
8.9
22
Not enough data
Administration
8.7
24
Not enough data
9.1
28
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
SEO Auditing & Monitoring
9.0
7
8.3
413
9.4
16
8.6
410
9.2
14
8.6
410
9.2
14
8.5
409
Agentic AI - SEO Tools
Not enough data
8.0
63
Not enough data
7.8
61
Not enough data
7.6
61
Not enough data
7.8
60
Not enough data
7.7
59
Not enough data
7.8
59
Not enough data
7.8
61
SEO Content & Rankings
9.3
5
7.1
468
9.4
6
9.0
561
9.1
13
8.9
532
Feature Not Available
8.0
374
9.5
16
8.7
405
SEO Reporting
Feature Not Available
8.7
556
Feature Not Available
8.6
423
9.7
5
8.4
422
Feature Not Available
7.7
321
Generative AI
8.6
6
7.9
220
7.2
6
7.9
215
Publishing
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Not enough data
Development
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Not enough data
Analytics
8.7
20
Not enough data
8.2
21
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Setup
8.8
31
Not enough data
8.8
32
Not enough data
9.0
31
Not enough data
8.9
30
Not enough data
Product Discovery
8.6
29
Not enough data
9.0
32
Not enough data
8.9
30
Not enough data
8.8
35
Not enough data
9.0
34
Not enough data
Integration
9.1
32
Not enough data
8.5
28
Not enough data
9.1
30
Not enough data
Development
7.6
43
Not enough data
7.5
40
Not enough data
Management
8.2
48
Not enough data
8.5
47
Not enough data
Integration Options
6.7
43
Not enough data
6.5
41
Not enough data
8.5
48
Not enough data
7.0
37
Not enough data
Computing
7.6
92
Not enough data
7.0
97
Not enough data
7.0
105
Not enough data
Experimental Design
8.3
99
Not enough data
8.2
93
Not enough data
7.6
95
Not enough data
Analytics
8.3
116
Not enough data
7.5
98
Not enough data
Agentic AI - A/B Testing
7.4
11
Not enough data
7.1
11
Not enough data
7.1
11
Not enough data
7.4
11
Not enough data
AI Visibility & Tracking
Not enough data
8.9
29
Not enough data
8.8
27
Sentiment & Brand Analysis
Not enough data
8.5
26
Not enough data
Feature Not Available
Competitive Benchmarking
Not enough data
8.0
25
Not enough data
8.1
26
AI Content Optimization
Not enough data
8.1
23
Not enough data
8.5
24
Reporting & Alerts
Not enough data
7.3
23
Not enough data
8.6
27
Conversational AI - Conversational Commerce Platforms
6.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.8
10
Not enough data
6.8
10
Not enough data
7.2
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.6
39
Not enough data
8.4
48
Not enough data
7.5
34
Not enough data
8.4
41
Not enough data
Campaigns
7.6
37
Not enough data
8.7
42
Not enough data
8.1
39
Not enough data
7.8
32
Not enough data
9.4
42
Not enough data
9.0
42
Not enough data
Engagement
8.4
39
Not enough data
Platform
8.3
35
Not enough data
8.2
35
Not enough data
8.1
34
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Bloomreach and BrightEdge are categorized as SEO Tools
Unique Categories
Bloomreach is categorized as Conversational Commerce Platforms, E-Commerce Personalization, E-Commerce Search, Headless CMS, E-Merchandising, A/B Testing, SMS Marketing, Mobile Marketing, Push Notification, Web Content Management, Enterprise Search Software, Digital Experience Platforms (DXP), Customer Data Platform (CDP), E-Commerce Data Integration, Cross-Channel Advertising, WebOps Platforms, SAP Store, Conversational Marketing, Marketing Automation, Personalization, Personalization Engines, and RCS Business Messaging
BrightEdge is categorized as Answer Engine Optimization (AEO)
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
BrightEdge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
20.1%
Apparel & Fashion
8.7%
Marketing and Advertising
8.6%
Financial Services
5.5%
Leisure, Travel & Tourism
4.5%
Other
52.7%
Marketing and Advertising
15.4%
Retail
6.1%
Computer Software
5.3%
Hospital & Health Care
4.9%
Financial Services
4.6%
Other
63.7%
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 Comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 Comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 Comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
How do you feel about Content IQ?
2 Comments
KK
Ambivalent. It promises more than it delivers, IMO.Read more
What do you think of the platform?
1 Comment
JP
I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over...Read more
What is BrightEdge used for?
1 Comment
JO
BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also...Read more
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