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Compare AdRoll and Sprout Social 
Featured Products
At a Glance
Market Segments
Small-Business (56.3% of reviews)
Small-Business (44.8% of reviews)
Entry-Level Pricing
Pay As You Go
Starting at $199.00 1 user/per month (billed annually)
AdRoll
Star Rating
(696)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansSprout Social
Star Rating
(5,753)4.4 out of 5
Market Segments
Small-Business (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansAdRoll vs Sprout Social
When assessing the two solutions, reviewers found Sprout Social easier to use, set up, and administer. Reviewers also preferred doing business with Sprout Social overall.
- Reviewers felt that Sprout Social meets the needs of their business better than AdRoll.
- When comparing quality of ongoing product support, reviewers felt that Sprout Social is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Sprout Social over AdRoll.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
AdRoll
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.2
585
8.5
5,033
Ease of Use
8.3
590
8.8
5,086
Ease of Setup
8.2
374
8.7
3,470
Ease of Admin
8.1
336
8.8
2,167
Quality of Support
8.0
559
8.6
4,500
Has the product been a good partner in doing business?
8.1
335
8.7
2,134
Product Direction (% positive)
7.2
575
8.9
4,957
Features by Category
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
439
Not enough data
7.6
428
Not enough data
8.1
430
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
376
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
407
Not enough data
8.7
431
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Social Analytics
Not enough data
7.7(won by default)
2956
Not enough data
7.8(won by default)
3141
Not enough data
8.7(won by default)
3306
Not enough data
7.2(won by default)
2595
Not enough data
7.0(won by default)
2602
Not enough data
7.2(won by default)
2361
Not enough data
7.1(won by default)
2299
Reports & Dashboards
Not enough data
8.1(won by default)
3179
Not enough data
8.5(won by default)
3244
Not enough data
8.5(won by default)
3085
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
893
Not enough data
6.2(won by default)
886
Not enough data
6.2(won by default)
878
Not enough data
6.2(won by default)
884
Not enough data
6.2(won by default)
885
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Content & Collaboration
Not enough data
8.9
3125
Not enough data
7.9
2913
Not enough data
8.2
2967
Not enough data
8.0
2860
Not enough data
8.3
2975
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4149
Not enough data
8.9
4140
Not enough data
8.0
3785
Not enough data
8.5
4089
Not enough data
Feature Not Available
Not enough data
7.9
2876
Not enough data
7.5
2474
Agentic AI - Social Media Management
Not enough data
6.2
1062
Not enough data
6.4
1052
Not enough data
6.5
1049
Not enough data
6.5
1044
Not enough data
6.4
1035
Not enough data
6.4
1036
Not enough data
6.4
1032
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
439
Not enough data
7.6
428
Not enough data
8.1
430
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
376
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
407
Not enough data
8.7
431
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Mobile
7.8
169
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
439
Not enough data
7.6
428
Not enough data
8.1
430
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
376
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
407
Not enough data
8.7
431
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
8.0
35
Not enough data
Agentic AI - Social Media Advertising
6.7
7
Not enough data
6.7
7
Not enough data
7.9
7
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
Social Functionality
8.0
221
Not enough data
Campaign Management
8.0
439
Not enough data
7.6
428
Not enough data
8.1
430
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
376
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
407
Not enough data
8.7
431
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Monitoring & Listening
Not enough data
8.5
1894
Not enough data
7.0
1431
Not enough data
8.0
1198
Not enough data
7.9
1183
Not enough data
7.7
1155
Not enough data
7.8
1182
Agentic AI - Social Media Listening Tools
Not enough data
6.4
387
Not enough data
6.4
385
Not enough data
6.4
388
Not enough data
6.4
386
Not enough data
6.4
386
Data Management & Analysis
Not enough data
7.5
1200
Not enough data
8.6
1953
Not enough data
8.0
1219
Not enough data
7.8
1124
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
439
Not enough data
7.6
428
Not enough data
8.1
430
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
376
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
407
Not enough data
8.7
431
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Generative AI
Not enough data
7.1
859
Not enough data
6.9
848
Process
Not enough data
8.4
1449
Not enough data
7.9
1236
Not enough data
7.7
1003
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1498
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1124
Not enough data
8.4
1420
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Sprout Social share no categories
Unique Categories
Sprout Social is categorized as Social Media Suites, Social Media Listening Tools, Social Media Management, Social Media Analytics, and Social Customer Service
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.8%
Computer Software
7.3%
Retail
5.8%
Apparel & Fashion
4.5%
Information Technology and Services
4.3%
Other
52.2%
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.1%
Higher Education
5.5%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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