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Compare AdRoll ABM (Formerly RollWorks) and N.Rich 
Featured Products
At a Glance
Market Segments
Mid-Market (56.0% of reviews)
Mid-Market (48.5% of reviews)
Entry-Level Pricing
No pricing available
€9,750.00 Per Year
AdRoll ABM (Formerly RollWorks)
Star Rating
(575)4.3 out of 5
Market Segments
Mid-Market (56.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)N.Rich
Star Rating
(99)4.7 out of 5
Market Segments
Mid-Market (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
€9,750.00 Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll ABM (Formerly RollWorks) excels in its user-friendly interface, making campaign setup straightforward and efficient. Users appreciate the simplicity of the dashboard and the ease of integrating with CRM systems, which streamlines their workflow.
- Users say N.Rich stands out for its exceptional customer support, with many highlighting the team's proactive approach in providing solutions and optimizing campaigns. This level of support is particularly beneficial for new marketing team members who require training and guidance.
- Reviewers mention that while AdRoll ABM offers solid account targeting capabilities, N.Rich provides more detailed ABM and sales reports, which help users gain deeper insights into their campaigns and audience engagement.
- According to verified reviews, N.Rich users find the platform's variety of ad formats and the simplicity of its dashboard to be significant advantages, allowing for more creative and effective advertising strategies compared to AdRoll ABM.
- G2 reviewers highlight that AdRoll ABM benefits from a larger volume of user feedback, which suggests a more established presence in the market. However, N.Rich's higher ratings in areas like ease of use and quality of support indicate a strong focus on user experience.
- Users report that while both platforms have their strengths, N.Rich's emphasis on analytics and reporting capabilities gives it an edge for businesses looking to leverage data-driven insights for campaign optimization, making it a preferred choice for those prioritizing detailed performance metrics.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableN.Rich
LITE
€9,750.00
Per Year
For small revenue teams looking to power up their GTM strategy with intent data
- 1 Intent report
- 10 intent topics
- 1 Marketing user seat
Free Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableN.Rich
No trial information availableRatings
Meets Requirements
8.3
478
9.1
83
Ease of Use
8.4
483
9.2
84
Ease of Setup
8.3
310
8.8
60
Ease of Admin
8.5
253
9.1
45
Quality of Support
8.9
459
9.7
83
Has the product been a good partner in doing business?
8.9
257
9.5
45
Product Direction (% positive)
8.7
446
9.0
79
Features by Category
Data Availability
8.0
66
Not enough data
8.4
69
Not enough data
7.1
52
|
Verified
Not enough data
6.2
21
Not enough data
Data Accuracy
8.1
60
Not enough data
8.3
63
Not enough data
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
Not enough data
8.4
48
|
Verified
Not enough data
8.7
45
Not enough data
8.0
50
|
Verified
Not enough data
5.9
32
|
Verified
Not enough data
7.4
35
Not enough data
Features
8.1
56
Not enough data
8.7
62
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
8.0
58
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
58
|
Verified
Not enough data
7.3
47
|
Verified
Not enough data
Channel Functionality
8.6
179
9.2
33
Platform Interoperability
7.4
74
Feature Not Available
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
173
8.9
30
7.9
165
8.7
29
8.3
164
8.8
28
7.6
136
8.5
27
8.3
146
8.3
26
8.5
126
9.0
26
8.2
110
8.5
24
7.8
112
8.2
21
8.2
144
9.0
24
7.7
135
8.5
25
7.8
111
8.8
24
Feature Not Available
Feature Not Available
7.5
97
Feature Not Available
Targeting
8.6
178
9.0
32
8.9
176
8.5
28
8.2
147
9.0
27
8.0
129
8.1
25
Platform
8.2
140
8.5
26
7.6
141
8.5
26
8.7
162
9.1
26
8.6
166
9.0
26
8.3
135
8.9
24
7.9
137
8.2
23
8.1
126
8.7
21
Feature Not Available
8.8
22
7.9
126
8.5
24
Lead Intelligence
8.1
86
|
Verified
9.1
9
8.5
89
9.4
13
7.8
73
9.2
10
Lead Management
8.3
95
9.3
14
7.5
77
9.1
13
8.0
90
9.3
14
Marketing Campaigns
7.9
85
9.2
13
7.5
75
8.2
12
7.6
78
9.3
12
7.8
73
|
Verified
9.2
13
8.0
79
9.3
14
Campaign Execution
7.3
62
8.7
9
8.2
86
9.3
12
8.4
81
9.2
11
7.4
63
8.8
8
Agentic AI - Account Data Management
6.7
30
Not enough data
6.9
30
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
9.1
11
8.6
142
9.0
12
8.2
131
8.8
12
8.1
146
9.3
12
8.3
114
9.0
12
8.0
117
8.9
11
7.9
113
9.1
11
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
89
Feature Not Available
8.1
96
9.3
20
6.9
60
Feature Not Available
Platform Additional Functionality
8.4
94
9.4
18
7.9
71
9.2
15
7.3
51
9.1
13
8.0
76
9.4
13
8.2
88
9.3
20
Platform Basics
8.6
33
9.0
5
8.2
37
9.0
5
8.0
34
Not enough data
9.2
8
Not enough data
8.6
6
Not enough data
Platform Data
8.4
38
Not enough data
8.2
32
Not enough data
Platform Additional Functionality
8.7
38
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.3
6
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
215
8.6
45
Platform Data
8.3
211
9.0
51
7.6
195
8.4
48
Platform Additional Functionality
Feature Not Available
8.4
42
8.1
204
8.4
43
Agentic AI - Account-Based Advertising
6.4
22
7.6
7
6.4
22
7.9
7
6.7
22
8.3
7
6.9
21
8.3
6
6.1
22
8.3
6
6.4
23
8.3
6
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.9
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
173
8.9
30
7.9
165
8.7
29
8.3
164
8.8
28
7.6
136
8.5
27
8.3
146
8.3
26
8.5
126
9.0
26
8.2
110
8.5
24
7.8
112
8.2
21
8.2
144
9.0
24
7.7
135
8.5
25
7.8
111
8.8
24
Feature Not Available
Feature Not Available
7.5
97
Feature Not Available
Targeting
8.6
178
9.0
32
8.9
176
8.5
28
8.2
147
9.0
27
8.0
129
8.1
25
Platform
8.2
140
8.5
26
7.6
141
8.5
26
8.7
162
9.1
26
8.6
166
9.0
26
8.3
135
8.9
24
7.9
137
8.2
23
8.1
126
8.7
21
Feature Not Available
8.8
22
7.9
126
8.5
24
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3
173
8.9(won by 0.6)
30
7.9
165
8.7(won by 0.8)
29
8.3
164
8.8(won by 0.5)
28
7.6
136
8.5(won by 0.9)
27
8.3(tied score)
146
8.3(tied score)
26
8.5
126
9.0(won by 0.5)
26
8.2
110
8.5(won by 0.3)
24
7.8
112
8.2(won by 0.4)
21
8.2
144
9.0(won by 0.8)
24
7.7
135
8.5(won by 0.8)
25
7.8
111
8.8(won by 1.0)
24
Feature Not Available
Feature Not Available
7.5(won by default)
97
Feature Not Available
Targeting
8.6
178
9.0(won by 0.4)
32
8.9(won by 0.4)
176
8.5
28
8.2
147
9.0(won by 0.8)
27
8.0
129
8.1(won by 0.1)
25
Platform
8.2
140
8.5(won by 0.3)
26
7.6
141
8.5(won by 0.9)
26
8.7
162
9.1(won by 0.4)
26
8.6
166
9.0(won by 0.4)
26
8.3
135
8.9(won by 0.6)
24
7.9
137
8.2(won by 0.3)
23
8.1
126
8.7(won by 0.6)
21
Feature Not Available
8.8(won by default)
22
7.9
126
8.5(won by 0.6)
24
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
173
8.9
30
7.9
165
8.7
29
8.3
164
8.8
28
7.6
136
8.5
27
8.3
146
8.3
26
8.5
126
9.0
26
8.2
110
8.5
24
7.8
112
8.2
21
8.2
144
9.0
24
7.7
135
8.5
25
7.8
111
8.8
24
Feature Not Available
Feature Not Available
7.5
97
Feature Not Available
Targeting
8.6
178
9.0
32
8.9
176
8.5
28
8.2
147
9.0
27
8.0
129
8.1
25
Demand Side Platforms
8.9
6
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.2
140
8.5
26
7.6
141
8.5
26
8.7
162
9.1
26
8.6
166
9.0
26
8.3
135
8.9
24
7.9
137
8.2
23
8.1
126
8.7
21
Feature Not Available
8.8
22
7.9
126
8.5
24
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Not enough data
Lead Management
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Not enough data
Marketing Campaigns
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
8.6
6
7.1
18
8.6
6
6.8
18
8.3
6
6.7
17
8.7
5
6.6
18
8.7
5
Lead Intelligence
8.0
110
8.2
26
8.3
128
9.0
32
7.4
108
8.1
25
Lead Management
8.3
122
9.0
32
7.8
102
8.8
31
8.4
122
8.9
33
Marketing Campaigns
7.8
107
8.9
32
7.4
94
7.8
23
7.6
110
8.6
26
7.5
101
8.9
28
7.5
111
8.6
28
8.3
118
8.4
26
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and N.Rich are categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, and Display Advertising
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Customer Data Platform (CDP), Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Sales Intelligence
N.Rich has no unique categories
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
N.Rich
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.4%
Information Technology and Services
15.1%
Marketing and Advertising
11.9%
Financial Services
5.3%
Hospital & Health Care
2.8%
Other
37.5%
Computer Software
20.2%
Hospital & Health Care
18.2%
Information Technology and Services
12.1%
Telecommunications
8.1%
Marketing and Advertising
7.1%
Other
34.3%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
What does n rich do?
1 Comment
Official Response from N.Rich
N.Rich is an Account-Based GTM platform. It provides B2B marketing and sales teams with easy-to-use solutions to:
- Define best-performing ICPs (ideal...Read more
N.Rich has no more discussions with answers
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