Compare AdRoll ABM (Formerly RollWorks) and Marin Software 
At a Glance
Market Segments
Mid-Market (56.2% of reviews)
Mid-Market (51.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(601)4.3 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Marin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll ABM (Formerly RollWorks) excels in user support, with many users highlighting the exceptional assistance from account managers during the onboarding process. This support has been noted as a key factor in helping users achieve immediate ROI, making the setup experience much smoother compared to Marin Software.
- Users say that Marin Software offers a robust platform for campaign creation, with features that allow for significant customization and diversification of marketing components. However, some users have expressed that it can be less intuitive than AdRoll, which may impact the overall user experience.
- Reviewers mention that AdRoll ABM provides great visibility into campaign performance, allowing users to easily identify what strategies are working. This feature is particularly appreciated by users who value data-driven decision-making, whereas Marin Software's reporting capabilities, while strong, do not receive the same level of praise.
- According to verified reviews, Marin Software is recognized for its effective bid management and user-friendly interface, which some users find highly satisfactory. However, the overall user satisfaction ratings are lower than those for AdRoll, indicating that while Marin has strong features, it may not meet user expectations as consistently.
- G2 reviewers highlight that AdRoll ABM's ease of setup is a significant advantage, with many users noting the intuitive nature of the platform. This contrasts with Marin Software, where users have reported challenges during the initial setup phase, which can lead to a steeper learning curve.
- Users report that both platforms cater well to mid-market businesses, but AdRoll ABM stands out with a higher overall satisfaction score. This is reflected in the positive feedback regarding its campaign optimization features, which users find easier to navigate compared to Marin Software's offerings.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableMarin Software
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableMarin Software
No trial information availableRatings
Meets Requirements
8.4
505
7.6
419
Ease of Use
8.4
510
7.6
419
Ease of Setup
8.3
335
7.1
246
Ease of Admin
8.6
259
7.8
251
Quality of Support
8.9
485
7.7
412
Has the product been a good partner in doing business?
8.9
264
8.0
250
Product Direction (% positive)
8.6
470
6.9
415
Features by Category
Data Availability
8.0
67
Not enough data
8.3
70
Not enough data
7.0
53
|
Verified
Not enough data
6.2
21
Not enough data
Data Accuracy
8.0
61
Not enough data
8.3
64
Not enough data
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
Not enough data
8.4
50
|
Verified
Not enough data
8.8
47
Not enough data
8.0
52
|
Verified
Not enough data
5.9
33
|
Verified
Not enough data
7.5
37
Not enough data
Features
8.1
57
Not enough data
8.6
64
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
7.9
59
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
59
|
Verified
Not enough data
7.3
48
|
Verified
Not enough data
Channel Functionality
8.6
185
7.3
91
Platform Interoperability
7.4
75
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
178
8.0
169
7.9
168
8.3
167
8.3
167
7.9
147
7.6
138
8.1
163
8.3
148
8.1
155
8.5
127
Feature Not Available
8.2
111
7.9
95
7.8
113
8.0
114
8.2
146
8.1
142
7.7
137
7.6
144
7.8
112
7.4
89
Feature Not Available
7.7
47
7.5
97
7.7
52
Targeting
8.6
183
8.0
135
8.9
179
7.9
121
8.2
148
7.6
136
8.0
129
7.6
113
Platform
8.3
142
7.9
131
7.6
142
8.4
152
8.7
163
8.6
154
8.6
167
8.1
155
8.3
135
8.4
136
7.9
137
7.9
143
8.1
126
8.2
140
Feature Not Available
8.2
112
7.9
126
8.1
145
Campaign Management & Optimization
Not enough data
8.2
326
Not enough data
8.0
321
Not enough data
7.3
310
Not enough data
7.6
253
Not enough data
6.8
207
Not enough data
7.8
293
Not enough data
7.3
272
Not enough data
6.0
179
Not enough data
6.3
291
Not enough data
7.3
173
Not enough data
7.7
304
Analytics & Administration
Not enough data
7.9
311
Not enough data
7.5
261
Not enough data
8.2
326
Platform
Not enough data
7.6
235
Not enough data
7.6
302
Not enough data
7.6
299
Not enough data
8.3
308
Not enough data
7.5
329
Not enough data
8.1
283
Not enough data
7.7
283
Not enough data
7.9
214
Lead Intelligence
8.2
87
|
Verified
Not enough data
8.6
93
Not enough data
7.8
75
Not enough data
Lead Management
8.3
101
Not enough data
7.5
79
Not enough data
8.2
99
Not enough data
Marketing Campaigns
8.0
90
Not enough data
7.5
76
Not enough data
7.7
82
Not enough data
7.8
74
|
Verified
Not enough data
7.9
85
Not enough data
Campaign Execution
7.3
62
Not enough data
8.3
89
Not enough data
8.4
82
Not enough data
7.4
64
Not enough data
Agentic AI - Account Data Management
6.7
30
Not enough data
7.1
32
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
148
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
90
Not enough data
8.1
97
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
96
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.7
35
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.3
9
Not enough data
8.6
6
Not enough data
Platform Data
8.5
40
Not enough data
8.2
33
Not enough data
Platform Additional Functionality
8.7
39
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.6
7
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
217
Not enough data
Platform Data
8.3
214
Not enough data
7.6
197
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
206
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.6
24
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.5
87
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
8.0
169
7.9
168
8.3
167
8.3
167
7.9
147
7.6
138
8.1
163
8.3
148
8.1
155
8.5
127
Feature Not Available
8.2
111
7.9
95
7.8
113
8.0
114
8.2
146
8.1
142
7.7
137
7.6
144
7.8
112
7.4
89
Feature Not Available
7.7
47
7.5
97
7.7
52
Targeting
8.6
183
8.0
135
8.9
179
7.9
121
8.2
148
7.6
136
8.0
129
7.6
113
Mobile
Not enough data
8.0
91
Feature Not Available
7.7
47
7.5
97
7.7
52
Platform
8.3
142
7.9
131
7.6
142
8.4
152
8.7
163
8.6
154
8.6
167
8.1
155
8.3
135
8.4
136
7.9
137
7.9
143
8.1
126
8.2
140
Feature Not Available
8.2
112
7.9
126
8.1
145
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.8
7
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
8.0
169
7.9
168
8.3
167
8.3
167
7.9
147
7.6
138
8.1
163
8.3
148
8.1
155
8.5
127
Feature Not Available
8.2
111
7.9
95
7.8
113
8.0
114
8.2
146
8.1
142
7.7
137
7.6
144
7.8
112
7.4
89
Feature Not Available
7.7
47
7.5
97
7.7
52
Targeting
8.6
183
8.0
135
8.9
179
7.9
121
8.2
148
7.6
136
8.0
129
7.6
113
Platform
8.3
142
7.9
131
7.6
142
8.4
152
8.7
163
8.6
154
8.6
167
8.1
155
8.3
135
8.4
136
7.9
137
7.9
143
8.1
126
8.2
140
Feature Not Available
8.2
112
7.9
126
8.1
145
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by 0.3)
48
7.0
68
Campaign Management
8.3(won by 0.3)
178
8.0
169
7.9
168
8.3(won by 0.4)
167
8.3(won by 0.4)
167
7.9
147
7.6
138
8.1(won by 0.5)
163
8.3(won by 0.2)
148
8.1
155
8.5(won by default)
127
Feature Not Available
8.2(won by 0.3)
111
7.9
95
7.8
113
8.0(won by 0.2)
114
8.2(won by 0.1)
146
8.1
142
7.7(won by 0.1)
137
7.6
144
7.8(won by 0.4)
112
7.4
89
Feature Not Available
7.7(won by default)
47
7.5
97
7.7(won by 0.2)
52
Targeting
8.6(won by 0.6)
183
8.0
135
8.9(won by 1.0)
179
7.9
121
8.2(won by 0.6)
148
7.6
136
8.0(won by 0.4)
129
7.6
113
Platform
8.3(won by 0.4)
142
7.9
131
7.6
142
8.4(won by 0.8)
152
8.7(won by 0.1)
163
8.6
154
8.6(won by 0.5)
167
8.1
155
8.3
135
8.4(won by 0.1)
136
7.9(tied score)
137
7.9(tied score)
143
8.1
126
8.2(won by 0.1)
140
Feature Not Available
8.2(won by default)
112
7.9
126
8.1(won by 0.2)
145
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
8.0
169
7.9
168
8.3
167
8.3
167
7.9
147
7.6
138
8.1
163
8.3
148
8.1
155
8.5
127
Feature Not Available
8.2
111
7.9
95
7.8
113
8.0
114
8.2
146
8.1
142
7.7
137
7.6
144
7.8
112
7.4
89
Feature Not Available
7.7
47
7.5
97
7.7
52
Targeting
8.6
183
8.0
135
8.9
179
7.9
121
8.2
148
7.6
136
8.0
129
7.6
113
Demand Side Platforms
9.0
7
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.3
142
7.9
131
7.6
142
8.4
152
8.7
163
8.6
154
8.6
167
8.1
155
8.3
135
8.4
136
7.9
137
7.9
143
8.1
126
8.2
140
Feature Not Available
8.2
112
7.9
126
8.1
145
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
9.0
5
Not enough data
9.3
5
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Not enough data
Lead Management
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Not enough data
Marketing Campaigns
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
111
Not enough data
8.3
129
Not enough data
7.4
109
Not enough data
Lead Management
8.3
123
Not enough data
7.8
102
Not enough data
8.4
124
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
119
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Marin Software are categorized as Cross-Channel Advertising, Social Media Advertising, and Display Advertising
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, Native Advertising, Demand Side Platform (DSP), Video Advertising, and Sales Intelligence
Marin Software is categorized as Retail Media Advertising Platforms, Mobile Advertising, and Paid Search Advertising
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.1%
Information Technology and Services
15.1%
Marketing and Advertising
11.9%
Financial Services
5.2%
Hospital & Health Care
2.8%
Other
37.9%
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Alternatives
Discussions
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
G2
How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation?
I almost believed it when I lost my...Read more
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
Marin Software has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
or continue with
By proceeding, you agree to our Terms of Use and Privacy Policy
