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Compare AdRoll ABM (Formerly RollWorks) and Cognism 
At a Glance
Market Segments
Mid-Market (56.3% of reviews)
Mid-Market (52.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(572)4.3 out of 5
Market Segments
Mid-Market (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Cognism
Star Rating
(1,276)4.5 out of 5
Market Segments
Mid-Market (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CognismSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Cognism excels in user experience, particularly with its Chrome extension, which users find "super easy to use and always available." This feature allows seamless interaction with LinkedIn profiles, enhancing productivity and engagement.
- Users say that Cognism's implementation process is notably quick and intuitive, with many praising the "easy" initial setup. This contrasts with AdRoll ABM, where some users appreciate the straightforward campaign setup but still find it less seamless overall.
- Reviewers mention that Cognism's support quality is highly rated, with a score reflecting its responsiveness and helpfulness. In comparison, AdRoll ABM also receives positive feedback for its support, but Cognism's higher score indicates a more consistent user experience in this area.
- According to verified reviews, Cognism outperforms AdRoll ABM in lead validation and enrichment features, with users highlighting the effectiveness of Cognism's tools in verifying contact information and enhancing lead quality, which is crucial for sales teams.
- Users appreciate AdRoll ABM's ability to target accounts with precision, allowing for personalized campaigns that resonate with audiences. However, Cognism's broader range of data availability and accuracy features gives it an edge in comprehensive market insights.
- G2 reviewers indicate that while both products serve mid-market segments well, Cognism's overall satisfaction ratings and higher number of recent reviews suggest a more robust and reliable solution for businesses looking to enhance their sales intelligence capabilities.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableCognism
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableCognism
No trial information availableRatings
Meets Requirements
8.3
475
8.7
1,054
Ease of Use
8.4
480
9.0
1,074
Ease of Setup
8.3
307
9.1
619
Ease of Admin
8.5
252
9.0
207
Quality of Support
8.9
457
9.1
954
Has the product been a good partner in doing business?
8.9
256
9.2
210
Product Direction (% positive)
8.7
443
9.2
1,020
Features by Category
Data Availability
8.0
65
8.2
675
8.4
68
8.4
657
7.1
51
|
Verified
7.9
623
|
Verified
6.2
21
7.4
390
Data Accuracy
8.1
60
7.8
662
8.3
63
8.1
638
6.8
19
7.5
386
Agentic AI - Sales Intelligence
6.7
5
6.6
151
6.7
5
7.2
152
6.7
5
6.7
149
6.3
5
6.8
151
6.3
5
6.9
151
6.7
5
7.0
150
Platform
Feature Not Available
Feature Not Available
8.4
48
|
Verified
8.2
463
|
Verified
8.7
45
8.6
481
8.0
50
|
Verified
7.7
410
5.9
32
|
Verified
Feature Not Available
7.4
35
8.1
439
Features
8.2
55
8.4
617
8.7
61
8.4
591
7.0
33
7.9
581
|
Verified
8.0
49
8.1
589
|
Verified
8.0
58
|
Verified
8.5
632
|
Verified
7.2
32
7.3
466
Feature Not Available
7.6
523
8.0
57
|
Verified
7.6
544
|
Verified
7.3
47
|
Verified
7.2
530
|
Verified
Channel Functionality
8.6
179
Not enough data
Platform Interoperability
7.4
74
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
173
Not enough data
7.9
165
Not enough data
8.3
164
Not enough data
7.6
136
Not enough data
8.3
146
Not enough data
8.5
126
Not enough data
8.2
110
Not enough data
7.8
112
Not enough data
8.2
144
Not enough data
7.7
135
Not enough data
7.8
111
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
178
Not enough data
8.9
176
Not enough data
8.2
147
Not enough data
8.0
129
Not enough data
Platform
8.2
140
Not enough data
7.6
141
Not enough data
8.7
162
Not enough data
8.6
166
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Lead Intelligence
8.1
86
|
Verified
Not enough data
8.5
89
Not enough data
7.8
73
Not enough data
Lead Management
8.3
95
Not enough data
7.5
77
Not enough data
8.0
90
Not enough data
Marketing Campaigns
7.9
84
Not enough data
7.5
75
Not enough data
7.6
78
Not enough data
7.8
73
|
Verified
Not enough data
8.0
79
Not enough data
Campaign Execution
7.3
62
Not enough data
8.2
86
Not enough data
8.4
81
Not enough data
7.4
63
Not enough data
Agentic AI - Account Data Management
6.7
30
Not enough data
6.8
29
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
89
Not enough data
8.1
96
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
94
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.6
33
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.2
8
Not enough data
8.6
6
Not enough data
Platform Data
8.4
38
Not enough data
8.2
32
Not enough data
Platform Additional Functionality
8.7
38
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.3
6
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
215
Not enough data
Platform Data
8.3
211
Not enough data
7.6
195
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
204
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.9
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
173
Not enough data
7.9
165
Not enough data
8.3
164
Not enough data
7.6
136
Not enough data
8.3
146
Not enough data
8.5
126
Not enough data
8.2
110
Not enough data
7.8
112
Not enough data
8.2
144
Not enough data
7.7
135
Not enough data
7.8
111
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
178
Not enough data
8.9
176
Not enough data
8.2
147
Not enough data
8.0
129
Not enough data
Platform
8.2
140
Not enough data
7.6
141
Not enough data
8.7
162
Not enough data
8.6
166
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3(won by default)
173
Not enough data
7.9(won by default)
165
Not enough data
8.3(won by default)
164
Not enough data
7.6(won by default)
136
Not enough data
8.3(won by default)
146
Not enough data
8.5(won by default)
126
Not enough data
8.2(won by default)
110
Not enough data
7.8(won by default)
112
Not enough data
8.2(won by default)
144
Not enough data
7.7(won by default)
135
Not enough data
7.8(won by default)
111
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
97
Not enough data
Targeting
8.6(won by default)
178
Not enough data
8.9(won by default)
176
Not enough data
8.2(won by default)
147
Not enough data
8.0(won by default)
129
Not enough data
Platform
8.2(won by default)
140
Not enough data
7.6(won by default)
141
Not enough data
8.7(won by default)
162
Not enough data
8.6(won by default)
166
Not enough data
8.3(won by default)
135
Not enough data
7.9(won by default)
137
Not enough data
8.1(won by default)
126
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
126
Not enough data
Lead Intelligence
7.8
10
8.3
515
|
Verified
7.2
10
8.3
513
|
Verified
7.0
11
8.2
537
|
Verified
7.1
11
8.0
497
|
Verified
7.0
10
8.9
530
|
Verified
Agentic AI - Lead Intelligence
6.9
6
7.3
91
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
173
Not enough data
7.9
165
Not enough data
8.3
164
Not enough data
7.6
136
Not enough data
8.3
146
Not enough data
8.5
126
Not enough data
8.2
110
Not enough data
7.8
112
Not enough data
8.2
144
Not enough data
7.7
135
Not enough data
7.8
111
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
178
Not enough data
8.9
176
Not enough data
8.2
147
Not enough data
8.0
129
Not enough data
Demand Side Platforms
8.9
6
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.2
140
Not enough data
7.6
141
Not enough data
8.7
162
Not enough data
8.6
166
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
7.1
68
Not enough data
6.9
69
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
7.3
22
4.7
5
7.5
22
5.3
5
7.5
22
5.3
5
7.3
22
Lead Intelligence
8.3
62
7.9
103
8.4
77
8.2
141
7.6
59
Feature Not Available
Lead Management
8.6
71
8.5
146
7.8
49
Feature Not Available
8.4
57
8.3
145
Marketing Campaigns
7.8
48
Feature Not Available
7.3
40
Feature Not Available
7.8
42
Feature Not Available
8.1
42
Feature Not Available
8.1
47
Feature Not Available
Data Availability - Marketing Account Intelligence
7.1
11
7.7
73
Data Accuracy - Marketing Account Intelligence
7.0
11
7.7
75
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
110
Not enough data
8.3
128
Not enough data
7.4
108
Not enough data
Lead Management
8.3
122
Not enough data
7.8
102
Not enough data
8.4
122
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
118
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Cognism are categorized as Marketing Account Intelligence, Lead Intelligence, and Sales Intelligence
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Account Data Management, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Display Advertising
Cognism is categorized as Lead Mining
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.5%
Information Technology and Services
15.2%
Marketing and Advertising
12.0%
Financial Services
5.3%
Hospital & Health Care
2.8%
Other
37.2%
Computer Software
24.8%
Information Technology and Services
21.2%
Marketing and Advertising
6.7%
Financial Services
5.7%
Events Services
3.5%
Other
38.0%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
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