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Compare AdRoll ABM (Formerly RollWorks) and Albacross 
At a Glance
Market Segments
Mid-Market (56.3% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(571)4.3 out of 5
Market Segments
Mid-Market (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Albacross
Star Rating
(108)4.6 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AlbacrossSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll ABM excels in user experience, with many praising its simple and intuitive UI. Users appreciate the straightforward campaign setup process, which allows them to quickly launch targeted campaigns without extensive training.
- Users say that Albacross stands out for its ease of integration and implementation. Reviewers highlight how easy it is to connect Albacross to their CRM systems, enabling seamless orchestration of marketing efforts and enhancing their ability to retarget website visitors effectively.
- According to verified reviews, AdRoll ABM has a significant advantage in overall satisfaction, reflected in its higher G2 Score. Users commend its AI-driven insights that help optimize campaign performance, making it a valuable tool for marketers looking to enhance their strategies.
- Reviewers mention that while Albacross offers strong features for detecting website visitors, it faces challenges in overall market presence and user feedback volume. With only a handful of recent reviews, potential users may find it harder to gauge the product's reliability compared to AdRoll ABM, which has a robust review history.
- Users highlight that AdRoll ABM provides detailed account-level insights, which are crucial for crafting personalized marketing campaigns. The ability to target accounts with precision is a feature that many find instrumental in their marketing efforts, setting it apart from Albacross.
- G2 reviewers report that Albacross shines in customer support, with users noting that help is readily available when needed. This responsiveness is a key factor for many users, especially those who value ongoing assistance as they navigate their marketing tools.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableAlbacross
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableAlbacross
No trial information availableRatings
Meets Requirements
8.3
475
9.0
75
Ease of Use
8.4
480
9.1
78
Ease of Setup
8.3
307
9.2
48
Ease of Admin
8.5
252
9.4
45
Quality of Support
8.9
457
9.6
70
Has the product been a good partner in doing business?
8.9
256
9.6
46
Product Direction (% positive)
8.7
443
9.1
62
Features by Category
Data Availability
8.0
65
Not enough data
8.4
68
Not enough data
7.1
51
|
Verified
Not enough data
6.2
21
Not enough data
Data Accuracy
8.1
60
Not enough data
8.3
63
Not enough data
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
Not enough data
8.4
48
|
Verified
Not enough data
8.7
45
Not enough data
8.0
50
|
Verified
Not enough data
5.9
32
|
Verified
Not enough data
7.4
35
Not enough data
Features
8.2
55
Not enough data
8.7
61
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
8.0
58
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
57
|
Verified
Not enough data
7.3
47
|
Verified
Not enough data
Channel Functionality
8.6
179
Not enough data
Platform Interoperability
7.4
74
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
173
Not enough data
7.9
165
Not enough data
8.3
164
Not enough data
7.6
136
Not enough data
8.3
146
Not enough data
8.5
126
Not enough data
8.2
110
Not enough data
7.8
112
Not enough data
8.2
144
Not enough data
7.7
135
Not enough data
7.8
111
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
178
Not enough data
8.9
176
Not enough data
8.2
147
Not enough data
8.0
129
Not enough data
Platform
8.2
140
Not enough data
7.6
141
Not enough data
8.7
162
Not enough data
8.6
166
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Lead Intelligence
8.1
86
|
Verified
Not enough data
8.5
89
Not enough data
7.8
73
Not enough data
Lead Management
8.3
95
Not enough data
7.5
77
Not enough data
8.0
90
Not enough data
Marketing Campaigns
7.9
84
Not enough data
7.5
75
Not enough data
7.6
78
Not enough data
7.8
73
|
Verified
Not enough data
8.0
79
Not enough data
Campaign Execution
7.3
62
Not enough data
8.2
86
Not enough data
8.4
81
Not enough data
7.4
63
Not enough data
Agentic AI - Account Data Management
6.7
30
Not enough data
6.8
29
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
89
7.7
10
8.1
96
7.8
9
6.9
60
5.8
6
Platform Additional Functionality
8.4
94
8.7
10
7.9
71
8.9
9
7.3
51
Not enough data
8.0
76
8.5
8
8.2
88
8.7
9
Platform Basics
8.6
33
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.2
8
Not enough data
8.6
6
Not enough data
Platform Data
8.4
38
Not enough data
8.2
32
Not enough data
Platform Additional Functionality
8.7
38
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.3
6
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
215
9.0
10
Platform Data
8.3
211
8.3
9
7.6
195
8.3
8
Platform Additional Functionality
Feature Not Available
6.9
8
8.1
204
9.1
11
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.9
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
173
Not enough data
7.9
165
Not enough data
8.3
164
Not enough data
7.6
136
Not enough data
8.3
146
Not enough data
8.5
126
Not enough data
8.2
110
Not enough data
7.8
112
Not enough data
8.2
144
Not enough data
7.7
135
Not enough data
7.8
111
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
178
Not enough data
8.9
176
Not enough data
8.2
147
Not enough data
8.0
129
Not enough data
Platform
8.2
140
Not enough data
7.6
141
Not enough data
8.7
162
Not enough data
8.6
166
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3(won by default)
173
Not enough data
7.9(won by default)
165
Not enough data
8.3(won by default)
164
Not enough data
7.6(won by default)
136
Not enough data
8.3(won by default)
146
Not enough data
8.5(won by default)
126
Not enough data
8.2(won by default)
110
Not enough data
7.8(won by default)
112
Not enough data
8.2(won by default)
144
Not enough data
7.7(won by default)
135
Not enough data
7.8(won by default)
111
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
97
Not enough data
Targeting
8.6(won by default)
178
Not enough data
8.9(won by default)
176
Not enough data
8.2(won by default)
147
Not enough data
8.0(won by default)
129
Not enough data
Platform
8.2(won by default)
140
Not enough data
7.6(won by default)
141
Not enough data
8.7(won by default)
162
Not enough data
8.6(won by default)
166
Not enough data
8.3(won by default)
135
Not enough data
7.9(won by default)
137
Not enough data
8.1(won by default)
126
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
126
Not enough data
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
173
Not enough data
7.9
165
Not enough data
8.3
164
Not enough data
7.6
136
Not enough data
8.3
146
Not enough data
8.5
126
Not enough data
8.2
110
Not enough data
7.8
112
Not enough data
8.2
144
Not enough data
7.7
135
Not enough data
7.8
111
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
178
Not enough data
8.9
176
Not enough data
8.2
147
Not enough data
8.0
129
Not enough data
Demand Side Platforms
8.9
6
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.2
140
Not enough data
7.6
141
Not enough data
8.7
162
Not enough data
8.6
166
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Not enough data
Lead Management
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Not enough data
Marketing Campaigns
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
110
9.1
9
8.3
128
8.9
9
7.4
108
9.0
8
Lead Management
8.3
122
9.4
9
7.8
102
8.6
7
8.4
122
9.0
8
Marketing Campaigns
7.8
107
8.6
6
7.4
94
8.0
5
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
9.4
6
8.3
118
9.7
5
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.1
8
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
11
Not enough data
6.9
8
Not enough data
6.4
7
Campaign Activity
Not enough data
8.3
9
Not enough data
8.2
10
Not enough data
8.0
9
Not enough data
7.4
9
Not enough data
7.6
9
Not enough data
8.0
9
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Albacross are categorized as Account-Based Advertising, Buyer Intent Data Providers, Account-Based Analytics, and Visitor Identification
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Orchestration Platforms, Retargeting, Customer Data Platform (CDP), Marketing Account Intelligence, Account Data Management, Lead Intelligence, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Display Advertising, and Sales Intelligence
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Albacross
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.5%
Information Technology and Services
15.2%
Marketing and Advertising
12.0%
Financial Services
5.3%
Hospital & Health Care
2.8%
Other
37.2%
Computer Software
28.3%
Marketing and Advertising
17.0%
Information Technology and Services
17.0%
Staffing and Recruiting
2.8%
Internet
2.8%
Other
32.1%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
Can I track individuals that visit my site with Albacross?
2 Comments
DK
Not that I am aware of. Albacross does an amazing job identifying companies that visit your pages, for which you may find people that work for those companies.Read more
How does Albacross track website visitors?
1 Comment
Official Response from Albacross
You will need to install a small code snippet on your site. This takes less than five minutes and we provide integrations with Google Tag Manager and native...Read more
How does the free trial work?
1 Comment
Official Response from Albacross
To experience the premium plan you will be asked to add your CC details during the registration process. You won’t be charged until AFTER your 14-day trial.
Read more
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