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Compare Adobe Marketo Engage and CleverTap 
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (53.0% of reviews)
Entry-Level Pricing
Contact Us Per Month
$75.00 Per Month
Adobe Marketo Engage
Star Rating
(3,071)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansCleverTap
Star Rating
(635)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users highlighting its robust segmentation and reporting features that simplify campaign management and forecasting. This makes it a strong choice for businesses looking for scalable solutions.
- Users say CleverTap stands out for its personalization capabilities, allowing marketers to engage customers effectively through app notifications based on user activity. This feature is particularly beneficial for businesses focused on real-time customer engagement.
- According to verified reviews, Adobe Marketo Engage has a more extensive user base, reflected in its higher total number of reviews. This suggests a broader range of experiences and insights, which can be valuable for potential users assessing its reliability.
- Reviewers mention that CleverTap's support team is highly responsive, making it easier for users to resolve issues quickly. This level of customer support is a significant advantage for teams that require ongoing assistance and guidance.
- Users highlight that Adobe Marketo Engage's structured approach helps keep campaigns, lists, and data organized, which is crucial for larger marketing teams managing multiple projects simultaneously. This organization can lead to improved efficiency in daily operations.
- G2 reviewers note that while CleverTap offers strong mobile marketing features, Adobe Marketo Engage's overall performance in marketing automation is rated higher, indicating that it may be better suited for comprehensive marketing strategies beyond just mobile engagement.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Free Trial
Adobe Marketo Engage
Free Trial is available
CleverTap
Free Trial is available
Ratings
Meets Requirements
8.3
2,609
8.8
531
Ease of Use
7.3
2,664
8.9
533
Ease of Setup
6.7
1,315
8.5
319
Ease of Admin
7.6
1,174
9.0
244
Quality of Support
7.5
2,459
9.0
523
Has the product been a good partner in doing business?
7.7
1,167
9.2
243
Product Direction (% positive)
8.0
2,578
9.5
515
Features by Category
Email Marketing
8.3
1753
|
Verified
9.0
168
8.7
1741
|
Verified
8.9
161
8.1
1718
|
Verified
8.9
160
8.5
1652
|
Verified
8.8
148
Online Marketing
7.8
1700
|
Verified
8.1
129
7.8
1520
|
Verified
8.7
155
7.9
1577
|
Verified
9.1
163
7.4
1576
|
Verified
9.1
156
7.4
1341
|
Verified
8.2
133
Lead Management
8.5
1357
|
Verified
8.9
139
7.9
1254
|
Verified
8.6
138
8.2
1628
|
Verified
9.2
169
8.2
1595
|
Verified
8.4
123
8.4
1647
|
Verified
8.6
136
8.0
1537
|
Verified
8.6
147
8.3
1551
|
Verified
8.6
139
8.2
1593
|
Verified
8.7
136
Campaign Management
8.3
1605
|
Verified
8.8
147
8.3
1497
|
Verified
8.1
136
7.3
1194
|
Verified
8.1
130
7.0
949
7.8
124
Social
7.3
752
|
Verified
Feature Not Available
7.5
803
|
Verified
7.9
130
7.6
791
|
Verified
7.9
135
7.5
758
|
Verified
7.7
128
7.5
720
|
Verified
8.0
134
Reporting & Analytics
7.7
1643
|
Verified
8.9
162
7.2
1418
|
Verified
8.4
150
7.2
1237
|
Verified
8.4
147
7.2
1165
|
Verified
8.5
141
6.9
1016
|
Verified
7.3
122
Platform
7.7
900
|
Verified
8.7
154
8.0
890
|
Verified
8.7
136
8.4
916
|
Verified
9.2
152
7.7
638
|
Verified
8.3
122
7.3
640
|
Verified
8.6
128
7.7
896
|
Verified
8.8
142
7.6
597
8.5
121
Agentic AI - Marketing Automation
7.4
65
7.1
8
7.5
64
7.7
8
7.3
64
7.7
8
7.0
64
7.5
8
7.3
64
7.5
8
7.5
64
7.1
8
Integration
8.0
915
|
Verified
8.6
157
7.9
868
|
Verified
8.5
149
8.1
794
|
Verified
8.2
136
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
User Identification
Not enough data
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Tracking & Reporting
Not enough data
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Integrated Workflows
7.9
32
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Campaigns
Not enough data
9.0
240
Not enough data
9.3
253
Not enough data
8.9
241
Not enough data
9.2
257
Not enough data
9.3
241
Analytics
Not enough data
8.9
250
Not enough data
8.8
237
Optimization
Not enough data
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Not enough data
8.7
217
Agentic AI - Push Notification
Not enough data
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Segmentation
Not enough data
9.4
70
Not enough data
9.5
67
Targeting
Not enough data
9.4
66
Not enough data
9.3
66
Triggered Content
Not enough data
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Personalized Content
Not enough data
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Agentic AI - Customer Journey Mapping
Not enough data
8.3
7
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Not enough data
Lead Management
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Not enough data
Marketing Campaigns
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
8.6
193
8.6
117
8.9
230
|
Verified
8.1
84
|
Verified
8.7
178
8.3
93
|
Verified
8.9
177
Campaigns
8.3
103
8.5
190
|
Verified
8.2
103
|
Verified
9.3
237
|
Verified
8.3
101
8.8
188
8.1
99
|
Verified
8.2
152
8.7
98
|
Verified
9.1
178
8.5
98
|
Verified
9.3
192
Engagement
8.1
94
|
Verified
8.6
166
Platform
8.4
113
|
Verified
8.8
202
8.3
110
|
Verified
8.8
197
|
Verified
8.3
106
|
Verified
8.6
174
Agentic AI - Mobile Marketing
8.7
5
8.5
11
8.0
5
8.0
11
7.7
5
7.7
11
8.3
5
8.0
11
8.3
5
7.6
11
9.0
5
7.9
11
Marketing Operations
Not enough data
8.4
217
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.8
253
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
101
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.9
259
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Variation Testing
Not enough data
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Reporting
Not enough data
9.2
139
Not enough data
9.0
137
Personalization
Not enough data
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Administration
Not enough data
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Categories
Categories
Shared Categories
Adobe Marketo Engage and CleverTap are categorized as Marketing Automation and Mobile Marketing
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Email Tracking, and Sales Engagement
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile App Analytics, Mobile App Optimization, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Financial Services
16.9%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.5%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 Comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
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