Compare ActiveCampaign and WebEngage 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Mid-Market (55.2% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Talk To Us Up To 10K Monthly Active Users (MAU)
ActiveCampaign
Star Rating
(14,618)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansWebEngage
Star Rating
(745)4.5 out of 5
Market Segments
Mid-Market (55.2% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly enhances the ability to send targeted emails automatically, saving time and effort.
- Users say that WebEngage stands out for its user-friendly interface, particularly highlighting its clear dashboards that facilitate easy tracking of lifecycle management journeys and data analysis. This intuitive design helps marketers efficiently manage their retention strategies.
- Reviewers mention that ActiveCampaign's integrated CRM and advanced segmentation features enable personalized campaigns and effective tracking of customer engagement. Users appreciate how this all-in-one platform simplifies their marketing efforts.
- According to verified reviews, WebEngage's segmentation capabilities are highly regarded, allowing users to target the right audience effectively when running campaigns. The platform's ability to utilize multiple channels, including push notifications and WhatsApp, enhances its versatility.
- G2 reviewers highlight that while ActiveCampaign has a higher overall satisfaction score, WebEngage's recent feedback indicates a strong focus on AI-driven features that tailor messages to individual users, which can significantly boost engagement and align with business objectives.
- Users report that ActiveCampaign's implementation process is generally quick and straightforward, with many noting the intuitive onboarding wizard that helps new users get started efficiently. In contrast, some WebEngage users have expressed a desire for more streamlined setup processes.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
ActiveCampaign
Free Trial is available
WebEngage
No trial information availableRatings
Meets Requirements
8.8
11,144
8.5
629
Ease of Use
8.2
11,260
8.8
633
Ease of Setup
8.0
7,193
8.3
406
Ease of Admin
8.4
6,338
8.7
266
Quality of Support
8.5
10,317
8.6
621
Has the product been a good partner in doing business?
8.8
6,196
8.8
266
Product Direction (% positive)
8.2
10,550
9.6
606
Features by Category
Sales Force Automation
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Not enough data
Marketing Automation
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Not enough data
Customer Support
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Not enough data
Reporting & Analytics
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Not enough data
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6479
|
Verified
8.7
342
|
Verified
8.9
6312
|
Verified
8.8
332
|
Verified
8.5
6140
|
Verified
8.6
329
|
Verified
8.8
5774
|
Verified
8.5
305
|
Verified
Online Marketing
7.4
4387
|
Verified
8.1
259
7.9
4075
|
Verified
8.3
309
|
Verified
7.8
3533
|
Verified
8.6
309
|
Verified
8.1
4864
|
Verified
8.3
307
|
Verified
7.8
3468
|
Verified
Feature Not Available
Lead Management
8.3
4360
|
Verified
8.3
298
|
Verified
8.0
3961
|
Verified
8.4
295
|
Verified
8.5
5109
|
Verified
8.7
327
|
Verified
8.0
3489
|
Verified
8.2
271
|
Verified
8.5
4355
|
Verified
8.5
282
|
Verified
8.1
3998
|
Verified
8.6
301
|
Verified
8.2
3794
|
Verified
8.4
288
|
Verified
8.0
3573
|
Verified
8.4
280
|
Verified
Campaign Management
8.0
3488
|
Verified
8.4
297
|
Verified
7.8
3104
|
Verified
Feature Not Available
7.2
2635
Feature Not Available
6.8
2335
|
Verified
Feature Not Available
Social
6.9
2321
|
Verified
Feature Not Available
7.3
2677
|
Verified
7.8
242
7.3
2547
|
Verified
Feature Not Available
7.1
2440
|
Verified
7.7
247
7.0
2398
|
Verified
7.7
245
Reporting & Analytics
8.1
5189
|
Verified
8.4
334
|
Verified
7.6
3588
|
Verified
8.4
323
|
Verified
7.2
2918
|
Verified
8.0
307
|
Verified
7.1
2723
|
Verified
8.0
301
|
Verified
6.9
2441
|
Verified
7.5
242
Platform
7.9
3719
|
Verified
8.5
303
|
Verified
8.2
3524
|
Verified
8.6
293
|
Verified
8.3
3703
|
Verified
8.9
302
|
Verified
7.5
2400
|
Verified
8.1
256
|
Verified
7.0
2133
|
Verified
8.2
272
|
Verified
8.4
3717
|
Verified
8.6
291
|
Verified
7.5
2425
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
6.3
219
8.1
19
6.4
222
8.4
18
6.5
221
8.2
17
6.5
219
8.4
17
6.3
221
8.5
18
6.5
222
8.4
18
Integration
8.1
3754
|
Verified
8.5
303
|
Verified
8.1
3652
|
Verified
8.5
308
|
Verified
7.8
3128
|
Verified
8.2
280
|
Verified
Administration
Not enough data
8.6
179
Not enough data
8.1
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Integrations
Not enough data
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Platform
Not enough data
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
158
Not enough data
8.2
144
Not enough data
8.5
160
Not enough data
8.3
148
Not enough data
8.5
164
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
8.4
130
|
Verified
7.9
399
8.7
133
|
Verified
7.1
354
7.9
123
|
Verified
Templates
7.3
411
8.2
120
|
Verified
8.0
438
8.6
126
|
Verified
7.8
410
8.5
128
|
Verified
Personalization
7.6
400
8.3
128
|
Verified
7.6
404
8.2
133
|
Verified
7.2
360
8.6
131
|
Verified
7.1
346
Feature Not Available
7.3
336
8.5
127
|
Verified
7.1
324
8.3
121
|
Verified
7.4
345
8.7
125
|
Verified
8.0
395
8.8
130
|
Verified
Multichannel
7.4
379
8.7
126
8.5
462
8.8
127
|
Verified
7.6
419
8.5
128
|
Verified
Administration
8.5
481
8.9
127
|
Verified
7.9
468
8.5
129
|
Verified
7.9
439
8.7
128
|
Verified
8.0
461
8.6
128
|
Verified
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Campaigns
Not enough data
8.7
258
Not enough data
9.0
260
Not enough data
8.8
261
Not enough data
8.8
268
Not enough data
8.9
260
Analytics
Not enough data
8.5
273
Not enough data
8.4
257
Optimization
Not enough data
8.6
235
Not enough data
8.9
263
Not enough data
8.3
239
Not enough data
8.4
232
Agentic AI - Push Notification
Not enough data
7.6
11
Not enough data
7.3
11
Not enough data
7.3
11
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
8.8
224
|
Verified
6.8
139
Feature Not Available
7.6
153
8.6
211
|
Verified
7.6
142
8.0
180
7.3
130
8.5
213
|
Verified
Feature Not Available
7.5
163
8.2
169
8.9
204
|
Verified
7.1
142
8.8
200
|
Verified
SMS Platform
7.7
154
8.3
224
|
Verified
8.8
172
8.8
225
|
Verified
7.6
128
7.9
151
6.8
121
Feature Not Available
7.0
123
7.9
171
8.0
144
8.7
205
|
Verified
Agentic AI - SMS Marketing
8.4
20
7.8
9
8.5
20
7.8
9
8.5
20
8.0
9
8.3
20
7.9
8
8.4
20
7.7
8
8.2
20
7.3
8
Data Sourcing
Not enough data
8.3
121
Not enough data
8.2
120
Not enough data
8.4
119
Not enough data
8.4
124
Intelligence
Not enough data
8.6
123
Not enough data
7.8
124
Not enough data
7.9
118
Platform Basics
Not enough data
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Agentic AI - Customer Journey Mapping
Not enough data
6.7
5
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Basics
Not enough data
8.6
275
|
Verified
Not enough data
8.9
276
|
Verified
Platform Data
Not enough data
8.7
283
|
Verified
Not enough data
8.4
265
|
Verified
Not enough data
8.7
277
|
Verified
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
8.8
273
|
Verified
Not enough data
8.7
272
|
Verified
Not enough data
8.4
267
Agentic AI - Customer Journey Analytics
Not enough data
8.2
12
Not enough data
7.1
11
Not enough data
8.3
12
Not enough data
8.1
12
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
9.1
50
7.9
11
8.9
51
8.0
11
8.4
50
8.5
11
9.0
49
8.0
11
9.1
50
8.0
11
8.2
50
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
8.9
49
8.3
11
8.8
50
8.2
11
8.2
48
8.2
11
8.6
51
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Personalization
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.3
5
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.4
123
Not enough data
8.9
132
|
Verified
Not enough data
8.2
116
Not enough data
8.4
120
Campaigns
Not enough data
8.3
112
|
Verified
Not enough data
9.1
131
|
Verified
Not enough data
8.9
121
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
122
Not enough data
8.9
125
Engagement
Not enough data
8.3
112
Platform
Not enough data
8.8
122
Not enough data
8.7
112
|
Verified
Not enough data
8.6
106
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Marketing Operations
Not enough data
8.3
217
|
Verified
Not enough data
8.6
227
|
Verified
Not enough data
8.6
237
|
Verified
Not enough data
8.9
233
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
234
|
Verified
Not enough data
8.5
240
|
Verified
Not enough data
8.4
231
|
Verified
Not enough data
8.6
232
|
Verified
Not enough data
8.3
224
|
Verified
Not enough data
8.0
199
Agentic AI - Marketing Analytics
Not enough data
8.5
9
Not enough data
8.3
8
Not enough data
8.3
7
Categories
Categories
Shared Categories
ActiveCampaign and WebEngage are categorized as WhatsApp Marketing, Marketing Automation, SMS Marketing, and E-Commerce Personalization
Unique Categories
ActiveCampaign is categorized as CRM, Email Deliverability, Pop-Up Builder, Email Template Builder, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
WebEngage is categorized as Customer Journey Mapping, Personalization, Push Notification, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Transactional Email, and Mobile Marketing
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Financial Services
11.6%
Education Management
11.3%
Marketing and Advertising
7.2%
Information Technology and Services
5.4%
E-Learning
5.4%
Other
59.1%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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